In our Featured Shop series, we shine a light on a standout shop from Etsy’s talented seller community, offering readers a behind-the-scenes look at their process and story.
A casual, yet lovingly planned, beach picnic for two. An unhurried afternoon arranging a nursery for a new arrival. A gathering of girlfriends in matching bridesmaid dresses preparing to send their sister down the aisle. Linenfox’s timeless collection of linen clothing is ready for all these scenes of daily life—the quiet moments and the milestones alike. “Our clothes can be used for gardening, traveling, or shopping at the market,” says Ingrida Margelė, who created the line with her husband, Airidas Margelis. “But the same garment, if dressed up a bit, could be worn for a formal occasion. There are so many things we have to do in our lives, why not have a staple that works well for numerous occasions?”
Explore the Linenfox collection
Their collection, sewn from locally sourced linen in a sunny Lithuania studio, is the beautiful answer to that very practical question. Each design is available in a palette of hues plucked from nature: forest green, graphite grey, and dusty peach, among others. Customers can request necklines, sleeve lengths, and hems to suit their bodies and their tastes. As Ingrida says, she didn’t invent women’s clothing or linen basics—but she and her team have made it their mission to improve upon the classics. Their carefully crafted, well-fitting pieces with standout details (think side-seam pockets and perfectly-placed waists) are made to endure.
Read on for Ingrida’s tips for sustainable style and find out what makes linen an exceptional fabric—then shop the Linenfox collection.
What motivated you to start Linenfox?
One thing that encouraged me to embark on this journey was the fact that I could not find simple, neutral linen clothes that I would like to wear every day. Our brand is inspired by nature and movement, and we make clothing that can be worn for cycling and playing outdoors or for taking part in a formal event. Comfort is important to us. We make functional garments that are suitable for a wide range of occasions.
What are some of your best-selling styles?
Our number one bestseller is the Mimosa dress. Its construction accommodates many different body shapes, and it doesn’t matter how much pizza and gelato you have while traveling in Italy because the waistband is adjustable. The Nida dress and the Nova pants are also very popular. We have many repeat customers that return whenever we release a new color for these designs. (Our latest is emerald green.) In fact, one customer has purchased the same dress in every color we offer.



Your collection is made from linen almost exclusively. What do you appreciate about this particular fabric?
Linen is a well-made cloth that’s durable, feels good against your skin, and gets softer and more beautiful with each wear. Ours is made locally here in Lithuania. Another important factor is that linen is a natural fabric, which means it can go back to nature when the garment is totally worn out. That’s right—linen can even be composted.
What I really like about linen is that it looks great when layered with cotton, wool, and other natural fabrics. It’s great for hot weather, and it can be layered nicely on chillier days.
I love this tagline on your Instagram: Ethical linen for well-lived days. Tell me more about what this means to you and your business.
The key word here is ethical, and it stands for another word: people. Most of our customers are people who are conscious of environmental issues and the damage that has been done because of increased consumerism and fast fashion. Nobody can change pollution in a day—that just isn’t possible—but the same way something can get worse little by little, something can be done to fix a problem little by little. We apply no-waste principles here at Linenfox. We reuse paper, sort waste, sell fabric scraps, and compost linen leftovers. Our packaging is made from paper and it’s 98% plastic-free. It can be easily recycled or used twice.
We also use fabrics with an Oeko-Tex certificate. That means the manufacturing process for the fabric is environmentally friendly and free of toxins. The importance of having this certificate is huge. We know we won’t harm anyone or anything by making and selling our products, and that the material we use was made safely.


Any tips for getting the right fit when purchasing items from your shop?
We try to provide as much relevant information on each listing as possible, including the measurements for the garments themselves, so that a customer can compare those measurements with her own measurements or those of a similar piece of clothing she already owns. Our clothes are loose-fitting, and sometimes sizing down helps to achieve a more fitted look.
We also offer limited customization. Usually we can change the length of a garment and its sleeves, make the neckline deeper or higher, change the waist seam of a dress, and make the armholes smaller or bigger. Changing the total length of a dress or pants is especially important to people who are rather tall or short. Very often they become return customers because they like our fit. It’s important to note that customized items are non-refundable, so customization might be a risk for some people. Nevertheless, our team is highly skilled, and if they get the right measurements, they can create pieces that fit perfectly.
What’s the best way to take care of your garments?
We recommend using natural washing liquids and washing garments at a low temperature; that helps the fabric remain in its original condition for a much longer time. Those who want the fabric to be much softer could use a machine dryer, but we don’t recommend it. That changes the fabric’s structure, so it may not only get softer, but looser too.



Customer reviews repeatedly rave about the quality of your clothing. What’s your secret?
The key is the people who work at Linenfox. Today we’re a company of 16 people, all focused on sustainability and earth-friendly products made with love. The highly skilled ladies who cut and sew our clothes are professionals with over 20 years of experience in this market. Everyone has input on how a garment should be constructed to make it drape beautifully—the stitches, the bust darts, the necklines. Their attention to detail makes all our clothes high quality.
Follow Linenfox on Instagram, Facebook, and Pinterest.
Photographs courtesy of Linenfox.
40 comments
Aleksandra from CrochetHeroes said 1 year ago
Excellent! Looks very easy and stylish.
Julia from FavoriteToysShop said 1 year ago
Love the linen, natural and organic clothes.
Lu Lu from Vol4iwa said 1 year ago
It's cool, what one customer has purchased the same dress in every color. I am just starting my way to Etsy, and I have one customer who has returned and selected a bunch of toys from my small range. It is fabulous!
Vera from ArtnCraftbyVera said 1 year ago
There is Baltic sea, white sand and sunny days in Linenfox dresses! Like them very much!
Melanie Rhoades from ModernTypography said 1 year ago
Dreamy!
Jennifer Tyson from LadyInPurpleBoutique said 1 year ago
Congrats on the feature! Your clothes look so comfortable! I'm loving the v-neck linen dress!
Jeannie from MysticalRaindrops said 1 year ago
Love the fabrics (and the dog)!
Gillian Northcott from esanivintage said 1 year ago
Great style.
Nicole from KarmaCodeOne said 1 year ago
beautiful and fresh ~ everything made looks so comfortable ~ a new fave for me ! cheers to much continued success.
Elena from BestBijouxStore said 1 year ago
It looks beautiful
Olga from Houseinthevillage said 1 year ago
Oh! This is very close to me! Thanks for the inspiration !!
Oksana from AmigurumiJoys said 1 year ago
Comfortable, easy and stylish! It's that all we need))))))))) Great work)))
Nataly Makina from NatalyMak said 1 year ago
perfect! I like natural clother in summer
Stekia Pantou from StekiapantouStore said 1 year ago
nice backstage pictures nice job and perfect girl power we are so strong all the women and we can do something so simple a perfect elegant piece go on girls
Yuly from CozySocksStore said 1 year ago
Excellent natural materials and beauty models. All this is in your store! Bravo!
Natalya Evstigneeva from FeltAlchemist said 1 year ago
Your dog is a great helper! And the clothes are very good!
Kristina from krismini said 1 year ago
I really liked the pink dress.
Anna from LissiKids said 1 year ago
I really like linen clothing. My store will also soon have linen dresses for girls. 🌸
Watts DryGoods from WattsDryGoods said 1 year ago
Absolutely lovely!
Evgenia from ChudochudikStore said 1 year ago
Amazing clothes! Linen is one of my favorite fabrics. Especially for summer.
TropicalGarden from TropicalGarden said 1 year ago
Love linen pieces, always timeless and comfortable!
Teresa Purdie from TericsTangibles said 1 year ago
I can see these Linen garments are made to fit the shape of most women. SOme of them i truly loved for myself. As I read and saw the pictures, I said "I could fit and wear that". and it doesnt look constricting. It actually looks very comfortable, night and day look in beautiful cuts and shapes. Very nice
Anna from UniqWool said 1 year ago
it's great that natural materials are becoming more and more popular. I support this trend with my woolen toys.
Anna from FairyToysWorld said 1 year ago
Your dresses are very beautiful! And you have a great team! Wish you to have many customers)
Irina Zozulya from CleomaKnitShop said 1 year ago
It is an unfussy, pretty dresses that oozes understated elegance! Ilike them!
Cathy from msbijouxbeads said 1 year ago
Love linen in the summer, beautiful casual designs. Nice feature
Tatyana from ToyfoxStore said 1 year ago
Linen clothing is a great idea! It's perfect for daily life, for traveling, as summer office style, and with accessories even for more special occasions!
Anastasia from MypartyboxPrintable said 1 year ago
Wonderfull clothes for summer!
Darya Prozerpina from felttoysfinds said 1 year ago
I really like this style of clothes! Simple and convenient, and at the same time very stylish! And most importantly natural breathable fabrics! Super!
Carolina from Agirlwithfeathers said 1 year ago
Gorgeous designs!
Judy W from JudyHandmadeCreation said 1 year ago
Congrats on the feature. Great designs!
Steve Angelo from SignoArt said 1 year ago
Amazing clothes!
Katerina Korykova from LeepsLeepsJewelry said 1 year ago
I really liked it. Simple but at the same time very stylish.
emaxtees from EmaxTees said 1 year ago
Thats, what i call - Hi-Fashion trending store ;) Great job, love to see more from your great clothes
Hameedah Carr from chcmeeda said 1 year ago
Linen offers stylish,hip, comfort wear for us mature girls!!! Thank You Linenfox!
ElenaCandle from CandleEIM said 1 year ago
Excellent!
Claudia from WLTTfashiondesign said 1 year ago
Love your philosophy :)
Cooper Collectibles T from CooperCollectibles said 362 days ago
Beautiful! Love these ♥
Lina from DreamArtNatural said 358 days ago
Great clothes. I love everything natural.
Tiana Kotskulich Precious Embroidery from TianaHandmade said 148 days ago
Love linen so much and love the simplicity of the linen clothes! That is why I mostly use it in my embroidered works too