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Featured Shop: Jolly Edition

Aug 5, 2013

by Laura Shema

Etsy.com handmade and vintage goods

Hello, I’m Laura Shema. My husband Tom Hart and I run Jolly Edition, a tiny design studio where we create one-of-a-kind stationery and illustrations for weddings and special occasions. We started our business in Cambridge, England, but we recently emigrated stateside and are currently based in Baltimore, Maryland.

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Jolly Edition is a combination of our talents, and a wonderful excuse to spend every day working together. Our skills are complementary – I’m the illustrator and designer and Tom builds our website, oversees our brand, and communicates with our customers while managing our studio.

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Everything we make is for a specific person and we pride ourselves on illustrating personality, not likeness.  We’re unlike any other company in that the energy and enthusiasm of our clients – their personalities and ideas — drive our projects. When we start a new project, our customer provides us with requirements they’d like to be included, like names and dates. Once we agree on the direction we want to go in, the hard work is done and the fun begins. From our approved sketch, we start developing the drawing and then my favorite part: painting!

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Etsy has allowed Jolly Edition to grow from part-time infancy to an established small business. We had to learn fast what we were good at, what needed to change, what skills were valued, and how we could grow to be the best company we could be.

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Tom and I put so much time, energy, and care into creating our products that when we hear a customer loves our work, we get giddy. We don’t usually get to meet our customers in person, which made sitting down Nicola and David really special. They met while studying medieval literature in Iceland, so we suggested a direction for their project that reflected that passion while blending in some playful references. It was great to hear their feedback when they received their stationery: “I’ve never been so excited to post anything!” We’ll be working on their remaining custom wedding stationery in September, and we can’t wait.

All photographs by Sarah Mooney.

Miniature Dachshund Dog Walkers Set of 5 Cards
Miniature Dachshund Dog Walkers Set of 5 Cards
JollyEdition
$14.99 USD
Charleston Map print featuring Rainbow Row, Old City Market, Angel Oak, the Citadel, Pineapple Fountain and Fort Sumter
Charleston Map print featuring Rainbow Row, Old City Market, Angel Oak, the Citadel, Pineapple Fountain and Fort Sumter
JollyEdition
$9.99 USD
Annapolis, Maryland illustrated Map Print
Annapolis, Maryland illustrated Map Print
JollyEdition
$9.99 USD
Brand and Identity for Philly Florist - logo, business cards, lookbook design, and invoice design
Brand and Identity for Philly Florist - logo, business cards, lookbook design, and invoice design
JollyEdition
$12.00 USD
Brand and Identity for lifesyle business Cuttalossa - logo, business cards, packaging design, tags and look book design
Brand and Identity for lifesyle business Cuttalossa - logo, business cards, packaging design, tags and look book design
JollyEdition
$12.00 USD
Pastel 60's Retro Brand and Logo
Pastel 60's Retro Brand and Logo
JollyEdition
$12.00 USD
towerhouse - Brand and identity – Print and Digital Collateral for editorial project
towerhouse - Brand and identity – Print and Digital Collateral for editorial project
JollyEdition
$12.00 USD
Corporate 8-sided Holiday Card and "Get to know our Team" materials
Corporate 8-sided Holiday Card and "Get to know our Team" materials
JollyEdition
$12.00 USD
Aviary  (Bird wallpaper) Set of 5 cards
Aviary (Bird wallpaper) Set of 5 cards
JollyEdition
$14.99 USD
Greyhound dog walking, Sleek and Savvy Set of 5 Cards
Greyhound dog walking, Sleek and Savvy Set of 5 Cards
JollyEdition
$14.99 USD
King Charles Cavalier Set of 5 cards
King Charles Cavalier Set of 5 cards
JollyEdition
$14.99 USD
Pug Dog Walker Set of 5 Cards
Pug Dog Walker Set of 5 Cards
JollyEdition
$14.99 USD
Menu Design for Park Cafe & Coffee Bar - extra illustrated collateral and social media images
Menu Design for Park Cafe & Coffee Bar - extra illustrated collateral and social media images
JollyEdition
$12.00 USD
Custom small business branding and Marketing Materials  - Postcard, Punchcards and hand-made stamps
Custom small business branding and Marketing Materials - Postcard, Punchcards and hand-made stamps
JollyEdition
$7.00 USD
Bichon Frise Dog Walker Set of 5 Cards
Bichon Frise Dog Walker Set of 5 Cards
JollyEdition
$14.99 USD
Baltimore Map print
Baltimore Map print
JollyEdition
$29.99 USD
Brand and Identity for indigo textile designer - logo, business cards, media pack, instagrams, etc.
Brand and Identity for indigo textile designer - logo, business cards, media pack, instagrams, etc.
JollyEdition
$12.00 USD
Set of 5 Spring Flowers
Set of 5 Spring Flowers
JollyEdition
$14.99 USD
Kinfolk Herbal Infusions Itinerary - custom designed workshop material
Kinfolk Herbal Infusions Itinerary - custom designed workshop material
JollyEdition
$12.00 USD
Menu Design for Lunch Delivery Business
Menu Design for Lunch Delivery Business
JollyEdition
$12.00 USD
Brand and Identity for Florist - logo, business cards, and look book design
Brand and Identity for Florist - logo, business cards, and look book design
JollyEdition
$12.00 USD
Set of 10 'Tis the Season Wreath Holiday Cards
Set of 10 'Tis the Season Wreath Holiday Cards
JollyEdition
$19.95 USD

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