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Featured Shop: Jolly Edition

Aug 5, 2013

by Laura Shema

Etsy.com handmade and vintage goods

Hello, I’m Laura Shema. My husband Tom Hart and I run Jolly Edition, a tiny design studio where we create one-of-a-kind stationery and illustrations for weddings and special occasions. We started our business in Cambridge, England, but we recently emigrated stateside and are currently based in Baltimore, Maryland.

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Jolly Edition is a combination of our talents, and a wonderful excuse to spend every day working together. Our skills are complementary – I’m the illustrator and designer and Tom builds our website, oversees our brand, and communicates with our customers while managing our studio.

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Everything we make is for a specific person and we pride ourselves on illustrating personality, not likeness.  We’re unlike any other company in that the energy and enthusiasm of our clients – their personalities and ideas — drive our projects. When we start a new project, our customer provides us with requirements they’d like to be included, like names and dates. Once we agree on the direction we want to go in, the hard work is done and the fun begins. From our approved sketch, we start developing the drawing and then my favorite part: painting!

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Etsy has allowed Jolly Edition to grow from part-time infancy to an established small business. We had to learn fast what we were good at, what needed to change, what skills were valued, and how we could grow to be the best company we could be.

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Tom and I put so much time, energy, and care into creating our products that when we hear a customer loves our work, we get giddy. We don’t usually get to meet our customers in person, which made sitting down Nicola and David really special. They met while studying medieval literature in Iceland, so we suggested a direction for their project that reflected that passion while blending in some playful references. It was great to hear their feedback when they received their stationery: “I’ve never been so excited to post anything!” We’ll be working on their remaining custom wedding stationery in September, and we can’t wait.

All photographs by Sarah Mooney.

Tropical Wedding Stationery: Invitation, RSVP, Menu, Program, Thank You, place cards
Tropical Wedding Stationery: Invitation, RSVP, Menu, Program, Thank You, place cards
JollyEdition
$1.20 USD
Summer Wedding / lemon, strawberries and peonies wedding invitation, rsvp, program, menu, place cards
Summer Wedding / lemon, strawberries and peonies wedding invitation, rsvp, program, menu, place cards
JollyEdition
$1.20 USD
Three Square Ferns
Three Square Ferns
JollyEdition
$9.99 USD
Tropical Fern in Window Print
Tropical Fern in Window Print
JollyEdition
$9.99 USD
Miniature Dachshund Dog Walkers Set of 5 Cards
Miniature Dachshund Dog Walkers Set of 5 Cards
JollyEdition
$14.99 USD
Painterly Garden custom Woodland Park Zoo wedding invitations
Painterly Garden custom Woodland Park Zoo wedding invitations
JollyEdition
$12.00 USD
Hand painted Clavel Mexican custom wedding table numbers, Menu, and Wedding Map of San MIguel
Hand painted Clavel Mexican custom wedding table numbers, Menu, and Wedding Map of San MIguel
JollyEdition
$12.00 USD
Retro Florida Jungle custom illustrated fold-out invitation with tear-away RSVP and details card
Retro Florida Jungle custom illustrated fold-out invitation with tear-away RSVP and details card
JollyEdition
$20.00 USD
Malibu wedding map, Bright Garden pinks, red, purple custom wedding invitation, RSVP
Malibu wedding map, Bright Garden pinks, red, purple custom wedding invitation, RSVP
JollyEdition
$12.00 USD
Autumn Dahlia Garden custom wedding invitation, rsvp, rehearsal dinner and details card
Autumn Dahlia Garden custom wedding invitation, rsvp, rehearsal dinner and details card
JollyEdition
$12.00 USD
French Provincial hillside custom invitation with fold out gate
French Provincial hillside custom invitation with fold out gate
JollyEdition
$12.00 USD
Fox and Deer Woodland illustrated wedding stationery // custom invitation, map and RSVP
Fox and Deer Woodland illustrated wedding stationery // custom invitation, map and RSVP
JollyEdition
$12.00 USD
Custom Wedding Stationery // Illustrated wedding map, portrait and RSVP / Heraldry shield Durham castle, old English Gothic
Custom Wedding Stationery // Illustrated wedding map, portrait and RSVP / Heraldry shield Durham castle, old English Gothic
JollyEdition
$12.00 USD
Watercolor Bay Area wedding invitation, RSVP, and Map
Watercolor Bay Area wedding invitation, RSVP, and Map
JollyEdition
$12.00 USD
Camper Woodsy retro illustrated wedding invitation, and rsvp
Camper Woodsy retro illustrated wedding invitation, and rsvp
JollyEdition
$12.00 USD
Woodland Wonderland custom illustrated wedding stationery - invite, save the date, rsvp and map
Woodland Wonderland custom illustrated wedding stationery - invite, save the date, rsvp and map
JollyEdition
$12.00 USD
Burning Heart - Antiquated etched look with pops of color wedding save the date
Burning Heart - Antiquated etched look with pops of color wedding save the date
JollyEdition
$12.00 USD
Menu Design for Park Cafe & Coffee Bar - extra illustrated collateral and social media images
Menu Design for Park Cafe & Coffee Bar - extra illustrated collateral and social media images
JollyEdition
$12.00 USD
Brand and Identity for Florist - logo, business cards, and look book design
Brand and Identity for Florist - logo, business cards, and look book design
JollyEdition
$12.00 USD
Adirondack hand-painted custom wedding save the date, invitation, rsvp, RSVP, information card, and rehearsal invite
Adirondack hand-painted custom wedding save the date, invitation, rsvp, RSVP, information card, and rehearsal invite
JollyEdition
$12.00 USD
Vintage Fern Wedding Stationery
Vintage Fern Wedding Stationery
JollyEdition
$1.20 USD
Garden Garlands Save the Date
Garden Garlands Save the Date
JollyEdition
$12.00 USD
Kinfolk Herbal Infusions Itinerary - custom designed workshop material
Kinfolk Herbal Infusions Itinerary - custom designed workshop material
JollyEdition
$12.00 USD
Industrial Black and White Wedding Stationery Save th Date, Invitation, Menu, RSVP, Thank You Card and Table Numbers
Industrial Black and White Wedding Stationery Save th Date, Invitation, Menu, RSVP, Thank You Card and Table Numbers
JollyEdition
$1.20 USD
Folklore patterned Birth Announcement and Thank you card in white foil custom illustration
Folklore patterned Birth Announcement and Thank you card in white foil custom illustration
JollyEdition
$12.00 USD
Jaguar and Crane Wedding Crest Save the Date custom illustrated
Jaguar and Crane Wedding Crest Save the Date custom illustrated
JollyEdition
$10.00 USD
Outback, Hand-Painted Protea Flowers Wedding Stationery — Save the Date, Invitation, Menu, RSVP, Place Card, Table Number, Thank You Card
Outback, Hand-Painted Protea Flowers Wedding Stationery — Save the Date, Invitation, Menu, RSVP, Place Card, Table Number, Thank You Card
JollyEdition
$1.20 USD
Custom stationery // Illustrated Moving Announcement cards // Hello New York
Custom stationery // Illustrated Moving Announcement cards // Hello New York
JollyEdition
$12.00 USD
Brand and Identity for indigo textile designer - logo, business cards, media pack, instagrams, etc.
Brand and Identity for indigo textile designer - logo, business cards, media pack, instagrams, etc.
JollyEdition
$12.00 USD
Celestial gold foil Save the Date
Celestial gold foil Save the Date
JollyEdition
$12.00 USD
Faux book wedding invitation with separate bookmark rsvp card - retro illustration style
Faux book wedding invitation with separate bookmark rsvp card - retro illustration style
JollyEdition
$12.00 USD
King Charles Cavalier Set of 5 cards
King Charles Cavalier Set of 5 cards
JollyEdition
$14.99 USD
Napa valley custom illustrated wedding invitation, portrait and map – Gold foil printing and fold out format
Napa valley custom illustrated wedding invitation, portrait and map – Gold foil printing and fold out format
JollyEdition
$16.00 USD
Custom made wedding stationery // illustrated invitations rsvp and thank you card // Matisse and Picasso inspired
Custom made wedding stationery // illustrated invitations rsvp and thank you card // Matisse and Picasso inspired
JollyEdition
$12.00 USD
Custom wedding stationery // Save the Date // London illustration
Custom wedding stationery // Save the Date // London illustration
JollyEdition
$12.00 USD
the Gorilla House Proposal custom wedding invitations
the Gorilla House Proposal custom wedding invitations
JollyEdition
$12.00 USD
Annapolis, Maryland illustrated Map Print
Annapolis, Maryland illustrated Map Print
JollyEdition
$9.99 USD
Set of 10 'Tis the Season Wreath Holiday Cards
Set of 10 'Tis the Season Wreath Holiday Cards
JollyEdition
$19.95 USD
towerhouse - Brand and identity – Print and Digital Collateral for editorial project
towerhouse - Brand and identity – Print and Digital Collateral for editorial project
JollyEdition
$12.00 USD
Brand and Identity for lifesyle business Cuttalossa - logo, business cards, packaging design, tags and look book design
Brand and Identity for lifesyle business Cuttalossa - logo, business cards, packaging design, tags and look book design
JollyEdition
$12.00 USD
Pastel 60's Retro Brand and Logo
Pastel 60's Retro Brand and Logo
JollyEdition
$12.00 USD
Set of 5 Mint Green Vespa Cards
Set of 5 Mint Green Vespa Cards
JollyEdition
$14.99 USD
Brand and Identity for zero-waste flower repurposing service - logo, business cards, packaging design, tags and look book design
Brand and Identity for zero-waste flower repurposing service - logo, business cards, packaging design, tags and look book design
JollyEdition
$12.00 USD
Día de Muertos Skull Print
Día de Muertos Skull Print
JollyEdition
$9.99 USD
Set of 5 Spring Flowers
Set of 5 Spring Flowers
JollyEdition
$14.99 USD
Brand and Identity for Philly Florist - logo, business cards, lookbook design, and invoice design
Brand and Identity for Philly Florist - logo, business cards, lookbook design, and invoice design
JollyEdition
$12.00 USD
Simple foil printed book-fold wedding programs on archival heavy weight paper, hand deckled and hand sewn.
Simple foil printed book-fold wedding programs on archival heavy weight paper, hand deckled and hand sewn.
JollyEdition
$12.00 USD
Custom small business branding and Marketing Materials  - Postcard, Punchcards and hand-made stamps
Custom small business branding and Marketing Materials - Postcard, Punchcards and hand-made stamps
JollyEdition
$7.00 USD
Succulent & Ivory Wedding Stationery — Save the Date, Invitation, RSVP, Information Card, Menu, Program, Place Card, Table Number, Thank You
Succulent & Ivory Wedding Stationery — Save the Date, Invitation, RSVP, Information Card, Menu, Program, Place Card, Table Number, Thank You
JollyEdition
$1.20 USD
custom wedding stationery // illustrated invitation , map, and rsvp // Elegant, rustic, and hand lettered
custom wedding stationery // illustrated invitation , map, and rsvp // Elegant, rustic, and hand lettered
JollyEdition
$12.00 USD
Menu Design for Lunch Delivery Business
Menu Design for Lunch Delivery Business
JollyEdition
$12.00 USD
Maine island wedding invitation and rsvp with map
Maine island wedding invitation and rsvp with map
JollyEdition
$12.00 USD
Tropical Modern Mermaid Print
Tropical Modern Mermaid Print
JollyEdition
$19.99 USD
Day and Night Castle Set of two 8"x10" prints
Day and Night Castle Set of two 8"x10" prints
JollyEdition
$39.99 USD
Lions, Tigers and Bears 10"x10" print
Lions, Tigers and Bears 10"x10" print
JollyEdition
$19.99 USD
Tandem Bike Ride Print
Tandem Bike Ride Print
JollyEdition
$19.99 USD
Happy Bikes cards Set of 5
Happy Bikes cards Set of 5
JollyEdition
$14.99 USD
Crazy Cat Lady Set of 5 Cards
Crazy Cat Lady Set of 5 Cards
JollyEdition
$14.99 USD
Will you be my Bridesmaid? Set of 5 cards in mint, peach, and ivory
Will you be my Bridesmaid? Set of 5 cards in mint, peach, and ivory
JollyEdition
$14.99 USD
Rainbow and Gold Calligraphy Thank You Set of 5  Cards
Rainbow and Gold Calligraphy Thank You Set of 5 Cards
JollyEdition
$14.99 USD

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