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Featured Shop: Jolly Edition

Aug 5, 2013

by Laura Shema

Etsy.com handmade and vintage goods

Hello, I’m Laura Shema. My husband Tom Hart and I run Jolly Edition, a tiny design studio where we create one-of-a-kind stationery and illustrations for weddings and special occasions. We started our business in Cambridge, England, but we recently emigrated stateside and are currently based in Baltimore, Maryland.

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Jolly Edition is a combination of our talents, and a wonderful excuse to spend every day working together. Our skills are complementary – I’m the illustrator and designer and Tom builds our website, oversees our brand, and communicates with our customers while managing our studio.

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Everything we make is for a specific person and we pride ourselves on illustrating personality, not likeness.  We’re unlike any other company in that the energy and enthusiasm of our clients – their personalities and ideas — drive our projects. When we start a new project, our customer provides us with requirements they’d like to be included, like names and dates. Once we agree on the direction we want to go in, the hard work is done and the fun begins. From our approved sketch, we start developing the drawing and then my favorite part: painting!

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Etsy has allowed Jolly Edition to grow from part-time infancy to an established small business. We had to learn fast what we were good at, what needed to change, what skills were valued, and how we could grow to be the best company we could be.

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Tom and I put so much time, energy, and care into creating our products that when we hear a customer loves our work, we get giddy. We don’t usually get to meet our customers in person, which made sitting down Nicola and David really special. They met while studying medieval literature in Iceland, so we suggested a direction for their project that reflected that passion while blending in some playful references. It was great to hear their feedback when they received their stationery: “I’ve never been so excited to post anything!” We’ll be working on their remaining custom wedding stationery in September, and we can’t wait.

All photographs by Sarah Mooney.

Charleston Map print featuring Rainbow Row, Old City Market, Angel Oak, the Citadel, Pineapple Fountain and Fort Sumter
Charleston Map print featuring Rainbow Row, Old City Market, Angel Oak, the Citadel, Pineapple Fountain and Fort Sumter
JollyEdition
$19.99 USD
Window Palms Print
Window Palms Print
JollyEdition
$19.99 USD
Colorful Day of the Dead Skull
Colorful Day of the Dead Skull
JollyEdition
$19.99 USD
Modern Monstera Illustrated Print
Modern Monstera Illustrated Print
JollyEdition
$19.99 USD
Pastry Menu Illustrated Print; Cookies, Brownies, Cake, Croissant, & More
Pastry Menu Illustrated Print; Cookies, Brownies, Cake, Croissant, & More
JollyEdition
$19.99 USD
Cockatoo with Banana Leaves in Pink & Peach
Cockatoo with Banana Leaves in Pink & Peach
JollyEdition
$14.99 USD
Island Flamingo Digital Print
Island Flamingo Digital Print
JollyEdition
$14.99 USD
Baltimore, Maryland Map feat. Charles Village, Hampden, Woodberry, Bolton Hill, Fell's Point, Canton, Federal Hill, Inner Harbor.
Baltimore, Maryland Map feat. Charles Village, Hampden, Woodberry, Bolton Hill, Fell's Point, Canton, Federal Hill, Inner Harbor.
JollyEdition
$19.99 USD
Equestrian Fox Hunt Painting, Digital Print
Equestrian Fox Hunt Painting, Digital Print
JollyEdition
$19.99 USD
Moroccan Paradise digital print
Moroccan Paradise digital print
JollyEdition
$19.99 USD
Greyhound dog walking, Sleek and Savvy Set of 5 Cards
Greyhound dog walking, Sleek and Savvy Set of 5 Cards
JollyEdition
$14.99 USD
Annapolis, Maryland illustrated Map Print
Annapolis, Maryland illustrated Map Print
JollyEdition
$19.99 USD
Costa Rica Illustrated Map Print, Witch's Rock, El Mangroove, Playa Hermosa, Tamarindo
Costa Rica Illustrated Map Print, Witch's Rock, El Mangroove, Playa Hermosa, Tamarindo
JollyEdition
$19.99 USD
Mexico City Map
Mexico City Map
JollyEdition
$19.99 USD
Mexico City, Mexico Map Print Feat. Frida Kahlo Museum, Bellas Artes, Xaltepec, Xochimilco, Tenhtli
Mexico City, Mexico Map Print Feat. Frida Kahlo Museum, Bellas Artes, Xaltepec, Xochimilco, Tenhtli
JollyEdition
$19.99 USD
San Miguel de Allende, Mexico Map print feat. Parroquia de San Miguel Arcangel, Templo de San Francisco, Bezzito, Sonjowasi, Jardin Allende
San Miguel de Allende, Mexico Map print feat. Parroquia de San Miguel Arcangel, Templo de San Francisco, Bezzito, Sonjowasi, Jardin Allende
JollyEdition
$19.99 USD
Antigua, Guatemala Map print feat. Arco de Santa Catalina, Iglesia & Parque la Merced, Iglesia y Convento De Las Capuchinas
Antigua, Guatemala Map print feat. Arco de Santa Catalina, Iglesia & Parque la Merced, Iglesia y Convento De Las Capuchinas
JollyEdition
$19.99 USD
Miami, Florida Map print feat. Little Havana, Miracle Mile, Vizcaya, Jungle Island, Art Deco Dist., Coco Walk, Everglades, Pérez Art Museum
Miami, Florida Map print feat. Little Havana, Miracle Mile, Vizcaya, Jungle Island, Art Deco Dist., Coco Walk, Everglades, Pérez Art Museum
JollyEdition
$19.99 USD
Oh My Gourd! Illustrated Print
Oh My Gourd! Illustrated Print
JollyEdition
$19.99 USD
Mexico Map Print feat. Cancun, Merida, Oaxaca, Mexico City, San Miguel, Puerto Vallarta, Punta Mita, Los Cabos, La Paz & more
Mexico Map Print feat. Cancun, Merida, Oaxaca, Mexico City, San Miguel, Puerto Vallarta, Punta Mita, Los Cabos, La Paz & more
JollyEdition
$19.99 USD
Scotland Illustrated Map Print, Glasgow, Edinburgh, Dundas Castle, Islay, Isle of Skye, Loch Ness, Strathisla
Scotland Illustrated Map Print, Glasgow, Edinburgh, Dundas Castle, Islay, Isle of Skye, Loch Ness, Strathisla
JollyEdition
$19.99 USD
San Miguel de Allende, Mexico Map print feat. Parroquia de San Miguel Arcangel, Templo de San Francisco, Cafe San Agustin, Rosewood
San Miguel de Allende, Mexico Map print feat. Parroquia de San Miguel Arcangel, Templo de San Francisco, Cafe San Agustin, Rosewood
JollyEdition
$19.99 USD

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