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Featured Shop: Jillian Fellers

Jan 30, 2015

by Jillian Fellers

Etsy.com handmade and vintage goods

My name is Jillian Fellers, and I’m a bridal gown designer. I work from my home studio in Lincoln, Nebraska, where I live with my husband and our two energetic sons.

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I’ve always had a love for fashion. Growing up, the glamor of old Hollywood had a special hold over me; I loved watching old movies and still do to this day. I studied fashion design in college, and after I earned my degree, I opened a small studio to work one-on-one with clients. This led me to design for several brides, which is when I developed my love for bridal. I took time off after having my first son, but I eased back into design when I discovered Etsy. At first, I made bridal accessories with the idea that someday I would get back to designing wedding gowns. Then, when I had my second son two years ago, I took the plunge and launched my first collection of wedding and bridesmaid dresses. I’ve since released a second collection and am currently creating my third, which will debut this March.

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My inspiration comes from many sources, but I usually find myself studying the beautiful, iconic designs of the 1920s through the 1950s. I love the silhouettes, fabrics, and attention to detail from that period – every seam and embellishment was placed with intention, and every fabric was chosen to drape perfectly. I try to translate that into my own work.

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When I begin a new collection, I visualize a story around the woman who’s going to wear my gowns: I think about where she’s going and what her world looks like. After I decide on the direction for the new collection, I source fabrics and make sketches, though most of my designs come to life directly on the dress form. My main focus is always what will be beautiful and flattering to the bride, while also comfortable to wear. I try to keep a variety of body types in mind when I design; I firmly believe that every bride deserves to have beautiful wedding dresses available to her.

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Etsy has been such a wonderful platform for me to build my brand and evolve with my customers. I’ve been on Etsy for five years, and there were times when I kept going just because being a part of the community was important to me; I didn’t want to give that up, so I pushed through the hard parts and kept going. My goals for this year include expanding my wholesale accounts, connecting with more brides, and finding a larger studio space so I can begin building a team to keep my production in-house as my business grows. I’m also in the early stages of planning my fall collection, with the goal of exhibiting at my first bridal market in New York this October. I’m so lucky to be building this career doing what I love and I’m eager to take the next step!

Follow Jillian Fellers on Facebook, Instagram, Pinterest and Twitter.

All photographs by Allison Garrett.

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Wedding Sash, Rhinestone Clasp Bridal Belt, Velvet Wedding Dress Sash, Boho Glam Wedding Belt - White, Ivory, or Silver Gray
Wedding Sash, Rhinestone Clasp Bridal Belt, Velvet Wedding Dress Sash, Boho Glam Wedding Belt - White, Ivory, or Silver Gray
JillianFellers
$49.00 USD
Ivory Silk Chiffon Wedding Dress, Beaded Lace Cap Sleeve Wedding Gown, Racer Back Wedding Gown, Lace and Chiffon Wedding Dress - Vivien Gown
Ivory Silk Chiffon Wedding Dress, Beaded Lace Cap Sleeve Wedding Gown, Racer Back Wedding Gown, Lace and Chiffon Wedding Dress - Vivien Gown
JillianFellers
$2,469.00 USD
Low Back Chiffon Wedding Dress, Silk Chiffon and Lace Wedding Gown, Gray Boho Lace Wedding Dress, Empire Waist Wedding - Everlasting Gown
Low Back Chiffon Wedding Dress, Silk Chiffon and Lace Wedding Gown, Gray Boho Lace Wedding Dress, Empire Waist Wedding - Everlasting Gown
JillianFellers
$2,089.00 USD
Fit And Flare Wedding Dress, Silk Ball Gown Wedding Dress, Ivory Silk Satin Handmade Wedding Gown, Modern Tulle Wedding Dress - Agathé Gown
Fit And Flare Wedding Dress, Silk Ball Gown Wedding Dress, Ivory Silk Satin Handmade Wedding Gown, Modern Tulle Wedding Dress - Agathé Gown
JillianFellers
$2,549.00 USD
Sequin Mermaid Bridal Skirt - Andersen
Sequin Mermaid Bridal Skirt - Andersen
JillianFellers
$1,855.00 USD
Silk Organza Bridal Skirt - Cendrillon
Silk Organza Bridal Skirt - Cendrillon
JillianFellers
$1,795.00 USD
Retro Wedding Dress, Cap Sleeve Wedding Dress, Ivory Silk Modest Wedding Dress, Vintage 1930s Inspired Sheath Wedding Dress - Stella Gown
Retro Wedding Dress, Cap Sleeve Wedding Dress, Ivory Silk Modest Wedding Dress, Vintage 1930s Inspired Sheath Wedding Dress - Stella Gown
JillianFellers
$1,969.00 USD
Silk Short Wedding Dress - Wilder
Silk Short Wedding Dress - Wilder
JillianFellers
$735.00 USD
Chantilly Lace Cap Sleeve Bridal Topper - Greer
Chantilly Lace Cap Sleeve Bridal Topper - Greer
JillianFellers
$330.00 USD
Silk Dupioni Bridal Crop Top - Noor
Silk Dupioni Bridal Crop Top - Noor
JillianFellers
$375.00 USD
Gray and Ivory Silk Chiffon Wedding Gown - Leigh
Gray and Ivory Silk Chiffon Wedding Gown - Leigh
JillianFellers
$2,375.00 USD
Silk Tulle Wedding Veil, Juliet Cap Bridal Veil - Isaure Veil
Silk Tulle Wedding Veil, Juliet Cap Bridal Veil - Isaure Veil
JillianFellers
$235.00 USD
Boho Lace Wedding Dress, Ivory Silk Tulle Wedding Dress, Shimmery Wedding Gown, Modern Wedding Dress - Gigi Gown
Boho Lace Wedding Dress, Ivory Silk Tulle Wedding Dress, Shimmery Wedding Gown, Modern Wedding Dress - Gigi Gown
JillianFellers
$2,189.00 USD
Boho Chiffon Wedding Dress, 1930s Vintage Inspired Gray Wedding Gown, Ivory Silk Chiffon Wedding Dress, Romantic Elopement Dress - Luna
Boho Chiffon Wedding Dress, 1930s Vintage Inspired Gray Wedding Gown, Ivory Silk Chiffon Wedding Dress, Romantic Elopement Dress - Luna
JillianFellers
$1,849.00 USD
Bias Cut Silk Wedding Dress, 1930 Retro Inspired Wedding Gown, Art Deco Minimal Wedding Dress, Open Back Ivory Wedding Dress  - Heavens Gown
Bias Cut Silk Wedding Dress, 1930 Retro Inspired Wedding Gown, Art Deco Minimal Wedding Dress, Open Back Ivory Wedding Dress - Heavens Gown
JillianFellers
$2,449.00 USD
Backless Wedding Dress, Lace and Tulle Wedding Dress, Ivory Silk Wedding Gown, Open Low Back Wedding Dress, Romantic Dress - Margaux Gown
Backless Wedding Dress, Lace and Tulle Wedding Dress, Ivory Silk Wedding Gown, Open Low Back Wedding Dress, Romantic Dress - Margaux Gown
JillianFellers
$2,089.00 USD
Chiffon and Lace Wedding Dress, Ivory Silk Chiffon Wedding Dress, Off The Shoulder Wedding Gown, Romantic Wedding Dress - Colette Gown
Chiffon and Lace Wedding Dress, Ivory Silk Chiffon Wedding Dress, Off The Shoulder Wedding Gown, Romantic Wedding Dress - Colette Gown
JillianFellers
$2,269.00 USD
Silk Tulle Wedding Dress, Mint Green Reception Dress, Custom Color Minimal Wedding Gown,  Modern Romantic Wedding Dress - Laure Gown
Silk Tulle Wedding Dress, Mint Green Reception Dress, Custom Color Minimal Wedding Gown, Modern Romantic Wedding Dress - Laure Gown
JillianFellers
$2,096.00 USD
Off The Shoulder Wedding Dress, Blush Pink Wedding Dress, Silk Tulle Wedding Gown, Romantic Wedding Dress - Juliette Gown
Off The Shoulder Wedding Dress, Blush Pink Wedding Dress, Silk Tulle Wedding Gown, Romantic Wedding Dress - Juliette Gown
JillianFellers
$2,296.00 USD
Ivory Silk Crepe Draped Sleeve Wedding Gown - Vintage Inspired Low Back Handmade Gown - Astrid
Ivory Silk Crepe Draped Sleeve Wedding Gown - Vintage Inspired Low Back Handmade Gown - Astrid
JillianFellers
$2,059.00 USD

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