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Featured Shop: I Heart Stitch Art

Jan 15, 2016

by Sarah Milligan

Etsy.com handmade and vintage goods

Hi! My name is Sarah Milligan, and I create embroidery patterns and kits for my shop, I Heart Stitch Art. I live with my husband and our three children on beautiful Vancouver Island, Canada.

I-Heart-Stitch-Art-001

I’ve always considered myself a creative person – I completed an art history degree, sampled fashion design at Parsons in New York City, and launched a custom wedding flower studio before having kids. However, it wasn’t until a challenging 18-month period that I realized just how essential creativity is to my soul.

I-Heart-Stitch-Art-studio
I-Heart-Stitch-Art-hope

During that period, my husband was laid off from three different jobs (each requiring us to change cities); meanwhile, our third child was born and diagnosed with a life-threatening disease. To put it lightly, it was a period of extreme stress. One day, in the midst of it all, I was home-schooling my six-year-old, and I gave her a piece of burlap in an embroidery hoop. I hadn’t embroidered in years, but when I held that hoop and pulled the needle through the fabric to show her how it worked, I felt a spark. It surprised me completely, and right then, I knew embroidery held something special for me.

I-Heart-Stitch-Art-print
I-Heart-Stitch-Art-owl

Looking to refresh my skills, I started searching for embroidery kits. When I was unable to find any with the designs or materials I wanted, I decided to teach myself using books instead. The more I stitched, the more I fell in love with the meditative, relaxing, and therapeutic process. In time, I had a clear idea of what I wanted in a kit, and I came to realize that my husband’s unemployment was actually an opportunity in disguise: it allowed me the time and motivation I needed to create the kits I envisioned. With my husband’s support, I took the leap and opened my shop a few months later. I clearly remember the thrill and overwhelming sense of gratitude I felt with our first order, and I still feel it when I get an order today.

I-Heart-Stitch-Art-prints
I-Heart-Stitch-Art-stitch

I find a lot of inspiration in flowers and nature, but what really gets my heart thumping are antique illustrations. When I create, I usually begin with an idea for a pattern: for example, a bee. I’ll look through as many antique prints and engravings as I can find, then combine my favorite elements from each. I draw (and re-draw) designs on a light table, revising and perfecting until the design matches my vision. Next, I transfer the image to linen and start experimenting with stitches and colors. I find the process of turning a line drawing into an embroidery pattern really interesting – it’s all about finding the right level of detail, and thinking of ways to translate those details in thread.

I-Heart-Stitch-Art-needle
I-Heart-Stitch-Art-thread

It’s really important to me that my kits be accessible and user-friendly. All of my patterns are printed directly onto the fabric so there are no obstacles to getting started – it’s literally just a matter of putting the fabric into a hoop and threading the needle. I also strive to make my instructions clear and comprehensive; after all, the point is to help people find an easy little pocket of creativity in their busy lives. I know what a balm embroidery is for the soul, and I want to share it. I Heart Stitch Art is the product of my own quest for beauty and peace, but with each order, I’m sending a little package of joy into the world, too. I love that.

I-Heart-Stitch-Art-kit
I-Heart-Stitch-Art-wrap

Etsy is the reason my shop has come to life. If not for Etsy, I simply wouldn’t have known where to start – no other platform has such a sense of community and creative energy. Selling my work here has led to many connections and collaborations with other artists, some of which are forthcoming. In the next year, I’m planning on releasing new designs and building upon the types of kits we offer. We’ll also aim to expand our wholesale line and seek connections with more brick and mortar shops, thanks to Etsy Wholesale. Above all, I want to keep sending kits out into the world and spreading my love of hand embroidery.

Follow I Heart Stitch Art on Instagram and Pinterest.

Studio photos by Matthew Meredith; product photography by I Heart Stitch Art.

Shop I Heart Stitch Art

 

Embroidery Kit, Modern Embroidery KIt, DIY Embroidery, Hand Embroidery Kit, DIY Embroidery Kit, Embroidery Pattern, Plant Lady Embroidery
Embroidery Kit, Modern Embroidery KIt, DIY Embroidery, Hand Embroidery Kit, DIY Embroidery Kit, Embroidery Pattern, Plant Lady Embroidery
iHeartStitchArt
$34.00 USD
Cat Mom Gift, DIY Embroidery Kit, Modern Embroidery Kit, Hand Embroidery Kit, Cat Lady Embroidery Pattern, Cat Lady, Gift for Cat Lover, DIY
Cat Mom Gift, DIY Embroidery Kit, Modern Embroidery Kit, Hand Embroidery Kit, Cat Lady Embroidery Pattern, Cat Lady, Gift for Cat Lover, DIY
iHeartStitchArt
$31.00 USD
Embroidery kit, monogram embroidery kit, custom monogram embroidery, initial embroidery kit, modern embroidery kit, hand embroidery kit, DIY
Embroidery kit, monogram embroidery kit, custom monogram embroidery, initial embroidery kit, modern embroidery kit, hand embroidery kit, DIY
iHeartStitchArt
$34.00 USD
Embroidery Kit, Beginner Modern Embroidery Kit, DIY Embroidery Kit, DIY Embroidery, Hand Embroidery Kit, Bicycle Embroidery Pattern, Bicycle
Embroidery Kit, Beginner Modern Embroidery Kit, DIY Embroidery Kit, DIY Embroidery, Hand Embroidery Kit, Bicycle Embroidery Pattern, Bicycle
iHeartStitchArt
$34.00 USD
Embroidery kit, Nevertheless She Persisted, She Persisted modern hand embroidery kit, feminist embroidery kit, DIY embroidery hoop art kit
Embroidery kit, Nevertheless She Persisted, She Persisted modern hand embroidery kit, feminist embroidery kit, DIY embroidery hoop art kit
iHeartStitchArt
$34.00 USD
Hand Embroidery Kit, Embroidery Kit, DIY Embroidery, DIY Embroidery kit, Modern Embroidery Kit, Nevertheless She Persisted, Feminist
Hand Embroidery Kit, Embroidery Kit, DIY Embroidery, DIY Embroidery kit, Modern Embroidery Kit, Nevertheless She Persisted, Feminist
iHeartStitchArt
$34.00 USD
Floral embroidery kit, tulips embroidery pattern, modern hand embroidery, DIY embroidery hoop art, tulips pattern, basic embroidery kit
Floral embroidery kit, tulips embroidery pattern, modern hand embroidery, DIY embroidery hoop art, tulips pattern, basic embroidery kit
iHeartStitchArt
$22.00 USD
Embroidery Kit, Hand Embroidery Kit, DIY Embroidery, Modern Embroidery Kit, DIY Embroidery Kit, Bicycle Embroidery, I Heart Stitch Art
Embroidery Kit, Hand Embroidery Kit, DIY Embroidery, Modern Embroidery Kit, DIY Embroidery Kit, Bicycle Embroidery, I Heart Stitch Art
iHeartStitchArt
$24.00 USD
Home Sweet Home - DIY hoop art pattern, modern embroidery pattern by I Heart Stitch Art, perfect housewarming gift, DIY hand embroidery art
Home Sweet Home - DIY hoop art pattern, modern embroidery pattern by I Heart Stitch Art, perfect housewarming gift, DIY hand embroidery art
iHeartStitchArt
$7.50 USD
Embroidery kit, seahorse embroidery pattern, indigo, blue and white, modern embroidery kit, seahorse cross stitch pattern, DIY embroidery
Embroidery kit, seahorse embroidery pattern, indigo, blue and white, modern embroidery kit, seahorse cross stitch pattern, DIY embroidery
iHeartStitchArt
$27.00 USD
Crab embroidery kit, crab embroidery pattern, indigo, blue and white, modern embroidery kit, crab crossstitch, cancer zodiac, DIY embroidery
Crab embroidery kit, crab embroidery pattern, indigo, blue and white, modern embroidery kit, crab crossstitch, cancer zodiac, DIY embroidery
iHeartStitchArt
$29.00 USD
Nevertheless She Persisted, she persisted, modern embroidery pattern, hand embroidery pattern, I Heart Stitch Art, DIY hoop art
Nevertheless She Persisted, she persisted, modern embroidery pattern, hand embroidery pattern, I Heart Stitch Art, DIY hoop art
iHeartStitchArt
$7.50 USD
Octopus embroidery pattern, cephalopod embroidery pattern, modern embroidery, ocean theme, DIY octopus hoop art, I Heart Stitch Art, octopus
Octopus embroidery pattern, cephalopod embroidery pattern, modern embroidery, ocean theme, DIY octopus hoop art, I Heart Stitch Art, octopus
iHeartStitchArt
$23.00 USD
DIY butterfly embroidery kit, modern hand embroidery patterns, embroidery hoop art, insect needlecraft pattern, DIY girls room decor
DIY butterfly embroidery kit, modern hand embroidery patterns, embroidery hoop art, insect needlecraft pattern, DIY girls room decor
iHeartStitchArt
$23.00 USD
Embroidery pattern, seahorse embroidery pattern,  modern embroidery, DIY needlecraft, seahorse pattern, DIY hoop art, I Heart Stitch Art
Embroidery pattern, seahorse embroidery pattern, modern embroidery, DIY needlecraft, seahorse pattern, DIY hoop art, I Heart Stitch Art
iHeartStitchArt
$7.50 USD
DIY feather embroidery kit, Feather embroidery pattern, embroidery hoop art, modern stitch pattern, ombré feather, easy embroidery
DIY feather embroidery kit, Feather embroidery pattern, embroidery hoop art, modern stitch pattern, ombré feather, easy embroidery
iHeartStitchArt
$19.00 USD
DIY embroidery KIT, bumblebee embroidery pattern, modern hand embroidery pattern, I Heart Stitch Art, bee needlecraft kit, bee pattern
DIY embroidery KIT, bumblebee embroidery pattern, modern hand embroidery pattern, I Heart Stitch Art, bee needlecraft kit, bee pattern
iHeartStitchArt
$29.00 USD
Peony embroidery kit, DIY hoop art kit, beginner embroidery, modern hand embroidery kit, peony hand embroidery pattern, gift for her
Peony embroidery kit, DIY hoop art kit, beginner embroidery, modern hand embroidery kit, peony hand embroidery pattern, gift for her
iHeartStitchArt
$31.00 USD
Hand Embroidery Kit, Embroidery Kit, DIY Embroidery, DIY Embroidery Kit, Cat Lady Embroidery Pattern, Modern Embroidery Kit, Cat Embroidery
Hand Embroidery Kit, Embroidery Kit, DIY Embroidery, DIY Embroidery Kit, Cat Lady Embroidery Pattern, Modern Embroidery Kit, Cat Embroidery
iHeartStitchArt
$31.00 USD
Embroidery Kit, Modern Embroidery Kit, DIY Embroidery, DIY Embroidery Kit, Hand Embroidery Kit, Home Sweet Home, Embroidery Pattern, Home
Embroidery Kit, Modern Embroidery Kit, DIY Embroidery, DIY Embroidery Kit, Hand Embroidery Kit, Home Sweet Home, Embroidery Pattern, Home
iHeartStitchArt
$34.00 USD
Embroidery Kit, DIY Embroidery, Hand Embroidery Kit, Floral Embroidery, DIY Embroidery Kit, Beginner Embroidery, Flower Embroidery, Hoop Art
Embroidery Kit, DIY Embroidery, Hand Embroidery Kit, Floral Embroidery, DIY Embroidery Kit, Beginner Embroidery, Flower Embroidery, Hoop Art
iHeartStitchArt
$31.00 USD
Embroidery Kit SET, modern hand embroidery kits, octopus embroidery kit, shell embroidery kit, crab embroidery kit, DIY beach theme decor
Embroidery Kit SET, modern hand embroidery kits, octopus embroidery kit, shell embroidery kit, crab embroidery kit, DIY beach theme decor
iHeartStitchArt
$75.00 USD
DIY hoop art kit, peony embroidery pattern, modern hand embroidery, DIY decor, flower embroidery, easy embroidery hoop art, gifts for her
DIY hoop art kit, peony embroidery pattern, modern hand embroidery, DIY decor, flower embroidery, easy embroidery hoop art, gifts for her
iHeartStitchArt
$31.00 USD
Modern Embroidery Pattern, DIY Embroidery Kit, Embroidery Kit, Modern Embroidery Kit, Hand Embroidery Kit, Nevertheless She Persisted
Modern Embroidery Pattern, DIY Embroidery Kit, Embroidery Kit, Modern Embroidery Kit, Hand Embroidery Kit, Nevertheless She Persisted
iHeartStitchArt
$24.00 USD
Hand Embroidery Pattern, Embroidery Pattern, Cat Lady, Cat Embroidery Pattern, Modern Embroidery Pattern, Embroidery PDF Pattern, Cat Lovers
Hand Embroidery Pattern, Embroidery Pattern, Cat Lady, Cat Embroidery Pattern, Modern Embroidery Pattern, Embroidery PDF Pattern, Cat Lovers
iHeartStitchArt
$7.50 USD
Embroidery kit pair, DIY embroidery patterns, modern hand embroidery patterns, earth tones, modern hoop art, insect embroidery patterns
Embroidery kit pair, DIY embroidery patterns, modern hand embroidery patterns, earth tones, modern hoop art, insect embroidery patterns
iHeartStitchArt
$49.00 USD
Feather embroidery pattern, hand embroidery pattern, DIY feather embroidery tutorial, I Heart Stitch Art, iheartstitchart, DIY hoop art
Feather embroidery pattern, hand embroidery pattern, DIY feather embroidery tutorial, I Heart Stitch Art, iheartstitchart, DIY hoop art
iHeartStitchArt
$7.50 USD
PDF embroidery pattern set, insect patterns, hand embroidery pattern, DIY needlecraft, ladybug, bumblebee, butterfly, dragonfly, moth PDF!
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iHeartStitchArt
$25.00 USD
Home Sweet Home embroidery KIT, embroidery pattern, modern hand embroidery, I Heart Stitch Art, embroidery kit, DIY housewarming gift
Home Sweet Home embroidery KIT, embroidery pattern, modern hand embroidery, I Heart Stitch Art, embroidery kit, DIY housewarming gift
iHeartStitchArt
$24.00 USD
Plant Lady embroidery pattern! Houseplant embroidery, plantlady, plant life, plant lovers, I Heart Stitch Art, DIY plant lady embroidery
Plant Lady embroidery pattern! Houseplant embroidery, plantlady, plant life, plant lovers, I Heart Stitch Art, DIY plant lady embroidery
iHeartStitchArt
$24.00 USD
Bumblebee embroidery kit, bee hand embroidery pattern, choose your colour, DIY embroidery hoop art, bee needlecraft, modern hand stitching
Bumblebee embroidery kit, bee hand embroidery pattern, choose your colour, DIY embroidery hoop art, bee needlecraft, modern hand stitching
iHeartStitchArt
$29.00 USD
Tulips embroidery kit, tulips embroidery pattern, basic needlecraft kit, DIY modern hoop art kit, floral embroidery, flower embroidery
Tulips embroidery kit, tulips embroidery pattern, basic needlecraft kit, DIY modern hoop art kit, floral embroidery, flower embroidery
iHeartStitchArt
$22.00 USD
Dragonfly embroidery kit, DIY embroidery hoop art, modern hand embroidery pattern, insect embroidery pattern, dragonfly needlecraft pattern
Dragonfly embroidery kit, DIY embroidery hoop art, modern hand embroidery pattern, insect embroidery pattern, dragonfly needlecraft pattern
iHeartStitchArt
$19.00 USD
Peony embroidery pattern, flower embroidery kit, modern hand embroidery, I Heart Stitch Art, DIY needlecraft kit, DIY peony pattern
Peony embroidery pattern, flower embroidery kit, modern hand embroidery, I Heart Stitch Art, DIY needlecraft kit, DIY peony pattern
iHeartStitchArt
$23.00 USD
Monogram embroidery kit, initial embroidery pattern, customized initial, custom monogram, DIY embroidery kit, monogram crossstitch, hoop art
Monogram embroidery kit, initial embroidery pattern, customized initial, custom monogram, DIY embroidery kit, monogram crossstitch, hoop art
iHeartStitchArt
$31.00 USD
Floral monogram embroidery pattern, custom monogram embroidery pattern, DIY embroidery kit,  modern hand embroidery pattern, floral wreath
Floral monogram embroidery pattern, custom monogram embroidery pattern, DIY embroidery kit, modern hand embroidery pattern, floral wreath
iHeartStitchArt
$24.00 USD
Bicycle embroidery kit, DIY embroidery hoop art, modern hand embroidery patterns, bike embroidery pattern, modern embroidery kits
Bicycle embroidery kit, DIY embroidery hoop art, modern hand embroidery patterns, bike embroidery pattern, modern embroidery kits
iHeartStitchArt
$34.00 USD
PDF embroidery pattern, bumblebee download, hand embroidery pattern, DIY needlecraft, bee embroidery pattern, bumblebee pattern, DIY bee
PDF embroidery pattern, bumblebee download, hand embroidery pattern, DIY needlecraft, bee embroidery pattern, bumblebee pattern, DIY bee
iHeartStitchArt
$7.50 USD
Crab embroidery kit, DIY embroidery, hand embroidery kit, modern embroidery pattern, natural linen, earth tones, DIY hoop art
Crab embroidery kit, DIY embroidery, hand embroidery kit, modern embroidery pattern, natural linen, earth tones, DIY hoop art
iHeartStitchArt
$21.00 USD
DIY feather embroidery kit, Feather embroidery pattern, embroidery hoop art, modern hand stitching, ombré feather, easy embroidery
DIY feather embroidery kit, Feather embroidery pattern, embroidery hoop art, modern hand stitching, ombré feather, easy embroidery
iHeartStitchArt
$19.00 USD
Tulips embroidery kit, modern hand embroidery pattern, DIY hoop art, tulips embroidery pattern, floral embroidery kit, flower embroidery
Tulips embroidery kit, modern hand embroidery pattern, DIY hoop art, tulips embroidery pattern, floral embroidery kit, flower embroidery
iHeartStitchArt
$31.00 USD
Seashell embroidery kit, shell embroidery pattern, indigo, blue and white, modern embroidery kit, shell cross stitch pattern, DIY embroidery
Seashell embroidery kit, shell embroidery pattern, indigo, blue and white, modern embroidery kit, shell cross stitch pattern, DIY embroidery
iHeartStitchArt
$27.00 USD
Ladybug embroidery kit, DIY hoop art, ladybug embroidery pattern, garden embroidery, ladybird embroidery pattern, I Heart Stitch Art
Ladybug embroidery kit, DIY hoop art, ladybug embroidery pattern, garden embroidery, ladybird embroidery pattern, I Heart Stitch Art
iHeartStitchArt
$21.00 USD
Floral embroidery kit, bold floral embroidery, flower embroidery pattern, DIY floral embroidery kit, floral theme craft, I Heart Stitch Art
Floral embroidery kit, bold floral embroidery, flower embroidery pattern, DIY floral embroidery kit, floral theme craft, I Heart Stitch Art
iHeartStitchArt
$31.00 USD
Floral needlecraft kit, tulips embroidery pattern, modern hand embroidery, DIY hoop art kit, flower embroidery, DIY decor, gifts for her
Floral needlecraft kit, tulips embroidery pattern, modern hand embroidery, DIY hoop art kit, flower embroidery, DIY decor, gifts for her
iHeartStitchArt
$31.00 USD
Embroidery kit tutorial, Fleur De Lis, embroidery pattern, I Heart Stitch Art, learn to embroider, easy embroidery, DIY hoop art, fleurdelis
Embroidery kit tutorial, Fleur De Lis, embroidery pattern, I Heart Stitch Art, learn to embroider, easy embroidery, DIY hoop art, fleurdelis
iHeartStitchArt
$27.00 USD
Dragonfly embroidery pattern, dragonfly embroidery, dragonfly pattern, I Heart Stitch Art, iheartstitchart, PDF embroidery pattern
Dragonfly embroidery pattern, dragonfly embroidery, dragonfly pattern, I Heart Stitch Art, iheartstitchart, PDF embroidery pattern
iHeartStitchArt
$7.50 USD
Embroidery Kit SET, modern hand embroidery kits, octopus embroidery kit, shell embroidery kit, crab embroidery kit, DIY beach theme decor
Embroidery Kit SET, modern hand embroidery kits, octopus embroidery kit, shell embroidery kit, crab embroidery kit, DIY beach theme decor
iHeartStitchArt
$75.00 USD
Embroidery kit tutorial, embroidery hoop art, embroidery kit, vintage bird, modern embroidery kit, hand embroidery pattern, iheartstitchart
Embroidery kit tutorial, embroidery hoop art, embroidery kit, vintage bird, modern embroidery kit, hand embroidery pattern, iheartstitchart
iHeartStitchArt
$29.00 USD
Embroidery kit, vintage sewing machine, embroidery pattern, gift for sewist, DIY hoop art, modern embroidery, craft decor, iheartstitchart
Embroidery kit, vintage sewing machine, embroidery pattern, gift for sewist, DIY hoop art, modern embroidery, craft decor, iheartstitchart
iHeartStitchArt
$34.00 USD
DIY embroidery KIT, seahorse embroidery pattern, modern hand embroidery, iHeartStitchArt, seahorse needlecraft kit, seahorse pattern
DIY embroidery KIT, seahorse embroidery pattern, modern hand embroidery, iHeartStitchArt, seahorse needlecraft kit, seahorse pattern
iHeartStitchArt
$29.00 USD
Seahorse embroidery kit, hoop art kit, seahorse embroidery pattern, DIY embroidery, modern embroidery, seahorse pattern, seahorse embroidery
Seahorse embroidery kit, hoop art kit, seahorse embroidery pattern, DIY embroidery, modern embroidery, seahorse pattern, seahorse embroidery
iHeartStitchArt
$21.00 USD
Bird embroidery kit, easy embroidery, bird embroidery pattern, DIY embroidery hoop art, modern hand embroidery, kits by I Heart Stitch Art
Bird embroidery kit, easy embroidery, bird embroidery pattern, DIY embroidery hoop art, modern hand embroidery, kits by I Heart Stitch Art
iHeartStitchArt
$21.00 USD
Conch shell embroidery kit, shell embroidery kit, modern hand embroidery pattern, DIY embroidery hoop art, beach theme decor, DIY craft
Conch shell embroidery kit, shell embroidery kit, modern hand embroidery pattern, DIY embroidery hoop art, beach theme decor, DIY craft
iHeartStitchArt
$27.00 USD
Embroidery Kit, Hand Embroidery Kit, Home Sweet Home, DIY Embroidery Kit, Modern Embroidery, DIY Embroidery, Housewarming gift, Home
Embroidery Kit, Hand Embroidery Kit, Home Sweet Home, DIY Embroidery Kit, Modern Embroidery, DIY Embroidery, Housewarming gift, Home
iHeartStitchArt
$34.00 USD
PDF embroidery pattern, ladybug hand embroidery, ladybird embroidery pattern,  DIY insect embroidery, embroidery hoop art, DIY needlecraft
PDF embroidery pattern, ladybug hand embroidery, ladybird embroidery pattern, DIY insect embroidery, embroidery hoop art, DIY needlecraft
iHeartStitchArt
$7.50 USD
Bird embroidery pattern, swallow embroidery pattern, bird in flight, PDF embroidery pattern, I Heart Stitch Art, iheartstitchart, embroidery
Bird embroidery pattern, swallow embroidery pattern, bird in flight, PDF embroidery pattern, I Heart Stitch Art, iheartstitchart, embroidery
iHeartStitchArt
$7.50 USD
Shell embroidery kit, shell embroidery pattern, conch shell embroidery, DIY hoop art, ocean theme embroidery, I Heart Stitch Art,
Shell embroidery kit, shell embroidery pattern, conch shell embroidery, DIY hoop art, ocean theme embroidery, I Heart Stitch Art,
iHeartStitchArt
$19.00 USD
Embroidery Kit PAIR, bee embroidery, dragonfly embroidery, DIY embroidery hoop art, learn embroidery, modern hand embroidery patterns
Embroidery Kit PAIR, bee embroidery, dragonfly embroidery, DIY embroidery hoop art, learn embroidery, modern hand embroidery patterns
iHeartStitchArt
$49.00 USD
Embroidery Kit, Butterfly Embroidery, Hand Embroidery Kit, DIY Embroidery Kit, Modern Embroidery, Insect Embroidery, I Heart Stitch Art
Embroidery Kit, Butterfly Embroidery, Hand Embroidery Kit, DIY Embroidery Kit, Modern Embroidery, Insect Embroidery, I Heart Stitch Art
iHeartStitchArt
$29.00 USD

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