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Featured Shop: I Heart Stitch Art

Jan 15, 2016

by Sarah Milligan

Etsy.com handmade and vintage goods

Hi! My name is Sarah Milligan, and I create embroidery patterns and kits for my shop, I Heart Stitch Art. I live with my husband and our three children on beautiful Vancouver Island, Canada.

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I’ve always considered myself a creative person – I completed an art history degree, sampled fashion design at Parsons in New York City, and launched a custom wedding flower studio before having kids. However, it wasn’t until a challenging 18-month period that I realized just how essential creativity is to my soul.

I-Heart-Stitch-Art-studio
I-Heart-Stitch-Art-hope

During that period, my husband was laid off from three different jobs (each requiring us to change cities); meanwhile, our third child was born and diagnosed with a life-threatening disease. To put it lightly, it was a period of extreme stress. One day, in the midst of it all, I was home-schooling my six-year-old, and I gave her a piece of burlap in an embroidery hoop. I hadn’t embroidered in years, but when I held that hoop and pulled the needle through the fabric to show her how it worked, I felt a spark. It surprised me completely, and right then, I knew embroidery held something special for me.

I-Heart-Stitch-Art-print
I-Heart-Stitch-Art-owl

Looking to refresh my skills, I started searching for embroidery kits. When I was unable to find any with the designs or materials I wanted, I decided to teach myself using books instead. The more I stitched, the more I fell in love with the meditative, relaxing, and therapeutic process. In time, I had a clear idea of what I wanted in a kit, and I came to realize that my husband’s unemployment was actually an opportunity in disguise: it allowed me the time and motivation I needed to create the kits I envisioned. With my husband’s support, I took the leap and opened my shop a few months later. I clearly remember the thrill and overwhelming sense of gratitude I felt with our first order, and I still feel it when I get an order today.

I-Heart-Stitch-Art-prints
I-Heart-Stitch-Art-stitch

I find a lot of inspiration in flowers and nature, but what really gets my heart thumping are antique illustrations. When I create, I usually begin with an idea for a pattern: for example, a bee. I’ll look through as many antique prints and engravings as I can find, then combine my favorite elements from each. I draw (and re-draw) designs on a light table, revising and perfecting until the design matches my vision. Next, I transfer the image to linen and start experimenting with stitches and colors. I find the process of turning a line drawing into an embroidery pattern really interesting – it’s all about finding the right level of detail, and thinking of ways to translate those details in thread.

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I-Heart-Stitch-Art-thread

It’s really important to me that my kits be accessible and user-friendly. All of my patterns are printed directly onto the fabric so there are no obstacles to getting started – it’s literally just a matter of putting the fabric into a hoop and threading the needle. I also strive to make my instructions clear and comprehensive; after all, the point is to help people find an easy little pocket of creativity in their busy lives. I know what a balm embroidery is for the soul, and I want to share it. I Heart Stitch Art is the product of my own quest for beauty and peace, but with each order, I’m sending a little package of joy into the world, too. I love that.

I-Heart-Stitch-Art-kit
I-Heart-Stitch-Art-wrap

Etsy is the reason my shop has come to life. If not for Etsy, I simply wouldn’t have known where to start – no other platform has such a sense of community and creative energy. Selling my work here has led to many connections and collaborations with other artists, some of which are forthcoming. In the next year, I’m planning on releasing new designs and building upon the types of kits we offer. We’ll also aim to expand our wholesale line and seek connections with more brick and mortar shops, thanks to Etsy Wholesale. Above all, I want to keep sending kits out into the world and spreading my love of hand embroidery.

Follow I Heart Stitch Art on Instagram and Pinterest.

Studio photos by Matthew Meredith; product photography by I Heart Stitch Art.

Shop I Heart Stitch Art

 

Embroidery kit, Let it Snow, snowflake embroidery kit, snowflake pattern, DIY holiday decor, Christmas embroidery, I Heart Stitch Art
Embroidery kit, Let it Snow, snowflake embroidery kit, snowflake pattern, DIY holiday decor, Christmas embroidery, I Heart Stitch Art
iHeartStitchArt
$29.00 USD
Stag embroidery kit, deer embroidery, antler embroidery pattern, Christmas embroidery kit, DIY holiday decor, stag embroidery pattern, stag
Stag embroidery kit, deer embroidery, antler embroidery pattern, Christmas embroidery kit, DIY holiday decor, stag embroidery pattern, stag
iHeartStitchArt
$31.00 USD
Make Merry Embroidery kit, Christmas embroidery, Merry Christmas, DIY holiday decor, Christmas embroidery pattern, I Heart Stitch Art
Make Merry Embroidery kit, Christmas embroidery, Merry Christmas, DIY holiday decor, Christmas embroidery pattern, I Heart Stitch Art
iHeartStitchArt
$34.00 USD
Embroidery kit, Peace On Earth, Christmas embroidery, DIY holiday decor, Christmas embroidery pattern, I Heart Stitch Art, easy embroidery
Embroidery kit, Peace On Earth, Christmas embroidery, DIY holiday decor, Christmas embroidery pattern, I Heart Stitch Art, easy embroidery
iHeartStitchArt
$34.00 USD
DIY butterfly embroidery kit, modern hand embroidery patterns, embroidery hoop art, insect needlecraft pattern, DIY girls room decor
DIY butterfly embroidery kit, modern hand embroidery patterns, embroidery hoop art, insect needlecraft pattern, DIY girls room decor
iHeartStitchArt
$23.00 USD
Embroidery kit, Home Sweet Home, embroidery pattern, modern hand embroidery, I Heart Stitch Art, embroidery kit, DIY housewarming gift
Embroidery kit, Home Sweet Home, embroidery pattern, modern hand embroidery, I Heart Stitch Art, embroidery kit, DIY housewarming gift
iHeartStitchArt
$34.00 USD
Peony embroidery pattern, embroidery kit, modern hand embroidery, DIY hoop art, floral needlecraft, easy embroidery, peony pattern
Peony embroidery pattern, embroidery kit, modern hand embroidery, DIY hoop art, floral needlecraft, easy embroidery, peony pattern
iHeartStitchArt
$21.00 USD
Bicycle embroidery kit, DIY embroidery hoop art, modern hand embroidery patterns, bike embroidery pattern, modern embroidery kits
Bicycle embroidery kit, DIY embroidery hoop art, modern hand embroidery patterns, bike embroidery pattern, modern embroidery kits
iHeartStitchArt
$34.00 USD
PDF embroidery pattern, bumblebee download, hand embroidery pattern, DIY needlecraft, bee embroidery pattern, bumblebee pattern, DIY bee
PDF embroidery pattern, bumblebee download, hand embroidery pattern, DIY needlecraft, bee embroidery pattern, bumblebee pattern, DIY bee
iHeartStitchArt
$7.50 USD
PDF embroidery pattern, bicycle hand embroidery pattern, bike needlecraft pattern, bicycle pattern download, DIY hoop art pattern
PDF embroidery pattern, bicycle hand embroidery pattern, bike needlecraft pattern, bicycle pattern download, DIY hoop art pattern
iHeartStitchArt
$7.50 USD
DIY embroidery KIT, bumblebee embroidery pattern, modern hand embroidery pattern, I Heart Stitch Art, bee needlecraft kit, bee pattern
DIY embroidery KIT, bumblebee embroidery pattern, modern hand embroidery pattern, I Heart Stitch Art, bee needlecraft kit, bee pattern
iHeartStitchArt
$29.00 USD
PDF embroidery pattern set, ocean theme embroidery patterns, hand embroidery pattern, crab pattern, shell pattern, octopus pattern
PDF embroidery pattern set, ocean theme embroidery patterns, hand embroidery pattern, crab pattern, shell pattern, octopus pattern
iHeartStitchArt
$18.00 USD
Home Sweet Home - DIY hoop art pattern, modern embroidery pattern by I Heart Stitch Art, perfect housewarming gift, DIY hand embroidery art
Home Sweet Home - DIY hoop art pattern, modern embroidery pattern by I Heart Stitch Art, perfect housewarming gift, DIY hand embroidery art
iHeartStitchArt
$7.50 USD
Home Sweet Home embroidery KIT, embroidery pattern, modern hand embroidery, I Heart Stitch Art, embroidery kit, DIY housewarming gift
Home Sweet Home embroidery KIT, embroidery pattern, modern hand embroidery, I Heart Stitch Art, embroidery kit, DIY housewarming gift
iHeartStitchArt
$24.00 USD
Embroidery kit, vintage sewing machine, embroidery pattern, gift for sewist, DIY hoop art, modern embroidery, craft decor, iheartstitchart
Embroidery kit, vintage sewing machine, embroidery pattern, gift for sewist, DIY hoop art, modern embroidery, craft decor, iheartstitchart
iHeartStitchArt
$34.00 USD
Moth embroidery pattern, moth pattern, modern hand embroidery, DIY embroidery, PDF embroidery pattern, I Heart Stitch Art, iheartstitchart
Moth embroidery pattern, moth pattern, modern hand embroidery, DIY embroidery, PDF embroidery pattern, I Heart Stitch Art, iheartstitchart
iHeartStitchArt
$7.50 USD
Owl embroidery kit, modern owl embroidery set, easy embroidery kit, I Heart Stitch Art, iheartstitchart, DIY embroidery, gift for owl lover
Owl embroidery kit, modern owl embroidery set, easy embroidery kit, I Heart Stitch Art, iheartstitchart, DIY embroidery, gift for owl lover
iHeartStitchArt
$29.00 USD
Fierce embroidery kit, embroidery pattern, fierce females, modern hand embroidery, I Heart Stitch Art, iheartstitchart, DIY hoop art
Fierce embroidery kit, embroidery pattern, fierce females, modern hand embroidery, I Heart Stitch Art, iheartstitchart, DIY hoop art
iHeartStitchArt
$21.00 USD
Embroidery kit tutorial, embroidery hoop art, embroidery kit, vintage bird, modern embroidery kit, hand embroidery pattern, iheartstitchart
Embroidery kit tutorial, embroidery hoop art, embroidery kit, vintage bird, modern embroidery kit, hand embroidery pattern, iheartstitchart
iHeartStitchArt
$29.00 USD
PDF embroidery pattern set, insect patterns, hand embroidery pattern, DIY needlecraft, ladybug, bumblebee, butterfly, dragonfly, moth PDF!
PDF embroidery pattern set, insect patterns, hand embroidery pattern, DIY needlecraft, ladybug, bumblebee, butterfly, dragonfly, moth PDF!
iHeartStitchArt
$25.00 USD
Embroidery kit, Nevertheless she persisted, modern hand embroidery, I Heart Stitch Art, iheartstitchart, DIY embroidery, inspiring words
Embroidery kit, Nevertheless she persisted, modern hand embroidery, I Heart Stitch Art, iheartstitchart, DIY embroidery, inspiring words
iHeartStitchArt
$34.00 USD
Bumblebee embroidery kit, bee hand embroidery pattern, choose your colour, DIY embroidery hoop art, bee needlecraft, modern hand stitching
Bumblebee embroidery kit, bee hand embroidery pattern, choose your colour, DIY embroidery hoop art, bee needlecraft, modern hand stitching
iHeartStitchArt
$29.00 USD
Octopus embroidery kit, DIY embroidery, octopus pattern, modern hand embroidery pattern, I Heart Stitch Art, DIY needlecraft kit
Octopus embroidery kit, DIY embroidery, octopus pattern, modern hand embroidery pattern, I Heart Stitch Art, DIY needlecraft kit
iHeartStitchArt
$34.00 USD
Bumblebee DIY embroidery, hand embroidery kit, modern embroidery pattern, I Heart Stitch Art, iheartstitchart, bee pattern, DIY hoop art kit
Bumblebee DIY embroidery, hand embroidery kit, modern embroidery pattern, I Heart Stitch Art, iheartstitchart, bee pattern, DIY hoop art kit
iHeartStitchArt
$21.00 USD
Crab embroidery kit, DIY embroidery, hand embroidery kit, modern embroidery pattern, natural linen, earth tones, DIY hoop art
Crab embroidery kit, DIY embroidery, hand embroidery kit, modern embroidery pattern, natural linen, earth tones, DIY hoop art
iHeartStitchArt
$21.00 USD
Embroidery kit, DIY hoop art, bumblebee embroidery, hand embroidery pattern, beginner needlecraft, bee pattern, modern embroidery
Embroidery kit, DIY hoop art, bumblebee embroidery, hand embroidery pattern, beginner needlecraft, bee pattern, modern embroidery
iHeartStitchArt
$29.00 USD
DIY hoop art kit, peony embroidery pattern, modern hand embroidery, DIY decor, flower embroidery, easy embroidery hoop art, gifts for her
DIY hoop art kit, peony embroidery pattern, modern hand embroidery, DIY decor, flower embroidery, easy embroidery hoop art, gifts for her
iHeartStitchArt
$31.00 USD
Sewing machine embroidery kit, vintage sewing machine, craft room decor, gift for sewist, gift for quilter, I Heart Stitch Art
Sewing machine embroidery kit, vintage sewing machine, craft room decor, gift for sewist, gift for quilter, I Heart Stitch Art
iHeartStitchArt
$24.00 USD
Embroidery pattern, vintage sewing machine, embroidery kit, modern embroidery pattern, hand embroidery, I Heart Stitch Art, gift for quilter
Embroidery pattern, vintage sewing machine, embroidery kit, modern embroidery pattern, hand embroidery, I Heart Stitch Art, gift for quilter
iHeartStitchArt
$24.00 USD
Beginner embroidery kit, DIY feather embroidery, ombré feather embroidery pattern, modern embroidery hoop art, DIY kids room decor
Beginner embroidery kit, DIY feather embroidery, ombré feather embroidery pattern, modern embroidery hoop art, DIY kids room decor
iHeartStitchArt
$27.00 USD
Modern embroidery kit, dragonfly embroidery pattern, easy DIY hoop art, beginner embroidery kit, easy embroidery, dragonfly decor
Modern embroidery kit, dragonfly embroidery pattern, easy DIY hoop art, beginner embroidery kit, easy embroidery, dragonfly decor
iHeartStitchArt
$27.00 USD
Home Sweet Home, embroidery kit, modern hand embroidery, I Heart Stitch Art, hoop art kit, DIY embroidery, DIY housewarming gift
Home Sweet Home, embroidery kit, modern hand embroidery, I Heart Stitch Art, hoop art kit, DIY embroidery, DIY housewarming gift
iHeartStitchArt
$34.00 USD
Embroidery kit, peony embroidery pattern, beginner needlecraft kit, modern embroidery patterns, DIY hoop art, coral and grey, gift for her
Embroidery kit, peony embroidery pattern, beginner needlecraft kit, modern embroidery patterns, DIY hoop art, coral and grey, gift for her
iHeartStitchArt
$31.00 USD
Peony embroidery kit, flower embroidery pattern, modern hand embroidery kit, floral needlecraft, DIY embroidery hoop art, peony pattern
Peony embroidery kit, flower embroidery pattern, modern hand embroidery kit, floral needlecraft, DIY embroidery hoop art, peony pattern
iHeartStitchArt
$22.00 USD
Nevertheless She Persisted, she persisted, modern embroidery pattern, hand embroidery pattern, I Heart Stitch Art, DIY hoop art
Nevertheless She Persisted, she persisted, modern embroidery pattern, hand embroidery pattern, I Heart Stitch Art, DIY hoop art
iHeartStitchArt
$7.50 USD
Nevertheless she persisted, embroidery pattern, embroidery kit, modern hand embroidery, I Heart Stitch Art, iheartstitchart, DIY hoop art
Nevertheless she persisted, embroidery pattern, embroidery kit, modern hand embroidery, I Heart Stitch Art, iheartstitchart, DIY hoop art
iHeartStitchArt
$24.00 USD
Peony embroidery kit, DIY hoop art kit, beginner embroidery, modern hand embroidery kit, peony hand embroidery pattern, gift for her
Peony embroidery kit, DIY hoop art kit, beginner embroidery, modern hand embroidery kit, peony hand embroidery pattern, gift for her
iHeartStitchArt
$31.00 USD
Bumblebee embroidery kit! Modern hand embroidery, bee needlecraft kit, insect embroidery pattern, easy embroidery, DIY stitch kit
Bumblebee embroidery kit! Modern hand embroidery, bee needlecraft kit, insect embroidery pattern, easy embroidery, DIY stitch kit
iHeartStitchArt
$21.00 USD
PDF embroidery pattern, octopus download, hand embroidery pattern, DIY needlecraft, octopus embroidery pattern, DIY octopus pattern
PDF embroidery pattern, octopus download, hand embroidery pattern, DIY needlecraft, octopus embroidery pattern, DIY octopus pattern
iHeartStitchArt
$7.50 USD
Embroidery kit, Nevertheless she persisted, modern hand embroidery, I Heart Stitch Art, iheartstitchart, DIY embroidery, inspiring words
Embroidery kit, Nevertheless she persisted, modern hand embroidery, I Heart Stitch Art, iheartstitchart, DIY embroidery, inspiring words
iHeartStitchArt
$34.00 USD
DIY Embroidery kit, bicycle embroidery pattern, modern hand embroidery, bike embroidery pattern, embroidery hoop art, iheartstitchart
DIY Embroidery kit, bicycle embroidery pattern, modern hand embroidery, bike embroidery pattern, embroidery hoop art, iheartstitchart
iHeartStitchArt
$34.00 USD
Embroidery kit, pram embroidery pattern, buggy embroidery, handmade nursery, DIY nursery decor, handmade baby gift, unique baby gift
Embroidery kit, pram embroidery pattern, buggy embroidery, handmade nursery, DIY nursery decor, handmade baby gift, unique baby gift
iHeartStitchArt
$34.00 USD
Embroidery Pattern, Vintage Sewing Machine, craft room decor, sewing room decor, PDF embroidery pattern, I Heart Stitch Art, iheartstitchart
Embroidery Pattern, Vintage Sewing Machine, craft room decor, sewing room decor, PDF embroidery pattern, I Heart Stitch Art, iheartstitchart
iHeartStitchArt
$7.50 USD
Shell embroidery kit, shell embroidery pattern, conch shell embroidery, DIY hoop art, ocean theme embroidery, I Heart Stitch Art,
Shell embroidery kit, shell embroidery pattern, conch shell embroidery, DIY hoop art, ocean theme embroidery, I Heart Stitch Art,
iHeartStitchArt
$19.00 USD
Flower embroidery kit, easy embroidery, peony embroidery pattern, DIY hoop art kit, I Heart Stitch Art, iheartstitchart, floral theme
Flower embroidery kit, easy embroidery, peony embroidery pattern, DIY hoop art kit, I Heart Stitch Art, iheartstitchart, floral theme
iHeartStitchArt
$31.00 USD
Christmas ornament kit, embroidery kit, Christmas star, DIY hoop art kit, I Heart Stitch Art, modern embroidery, Christmas embroidery
Christmas ornament kit, embroidery kit, Christmas star, DIY hoop art kit, I Heart Stitch Art, modern embroidery, Christmas embroidery
iHeartStitchArt
$22.00 USD
Christmas embroidery pattern, Make Merry embroidery kit, Xmas embroidery, DIY hoop art, I Heart Stitch Art, seasonal embroidery, holiday kit
Christmas embroidery pattern, Make Merry embroidery kit, Xmas embroidery, DIY hoop art, I Heart Stitch Art, seasonal embroidery, holiday kit
iHeartStitchArt
$24.00 USD
Conch shell embroidery kit, shell embroidery kit, modern hand embroidery pattern, DIY embroidery hoop art, beach theme decor, DIY craft
Conch shell embroidery kit, shell embroidery kit, modern hand embroidery pattern, DIY embroidery hoop art, beach theme decor, DIY craft
iHeartStitchArt
$27.00 USD
Embroidery kit, Nevertheless she persisted, modern hand embroidery, I Heart Stitch Art, iheartstitchart, DIY embroidery, inspiring words
Embroidery kit, Nevertheless she persisted, modern hand embroidery, I Heart Stitch Art, iheartstitchart, DIY embroidery, inspiring words
iHeartStitchArt
$34.00 USD
Modern embroidery kit, feather embroidery pattern, ombré feather, DIY hoop art kit, easy embroidery, feather pattern, hand embroidery
Modern embroidery kit, feather embroidery pattern, ombré feather, DIY hoop art kit, easy embroidery, feather pattern, hand embroidery
iHeartStitchArt
$27.00 USD
Let It Snow embroidery pattern, snowflake embroidery pattern, winter embroidery pattern, DIY Christmas embroidery, I Heart Stitch Art
Let It Snow embroidery pattern, snowflake embroidery pattern, winter embroidery pattern, DIY Christmas embroidery, I Heart Stitch Art
iHeartStitchArt
$7.50 USD
DIY feather embroidery kit, Feather embroidery pattern, embroidery hoop art, modern hand stitching, ombré feather, easy embroidery
DIY feather embroidery kit, Feather embroidery pattern, embroidery hoop art, modern hand stitching, ombré feather, easy embroidery
iHeartStitchArt
$19.00 USD
Easy embroidery kit, dragonfly embroidery pattern, modern embroidery, simple linen needlecraft kit, dragonfly pattern, gift for her
Easy embroidery kit, dragonfly embroidery pattern, modern embroidery, simple linen needlecraft kit, dragonfly pattern, gift for her
iHeartStitchArt
$19.00 USD
DIY embroidery KIT, moth embroidery pattern, modern embroidery kit, moth needlecraft kit, DIY craft kit, kits by  iHeartStitchArt
DIY embroidery KIT, moth embroidery pattern, modern embroidery kit, moth needlecraft kit, DIY craft kit, kits by iHeartStitchArt
iHeartStitchArt
$29.00 USD
Butterfly embroidery, DIY kit, butterfly pattern, embroidery hoop art, modern hand embroidery kit, DIY butterfly, girls room decor DIY
Butterfly embroidery, DIY kit, butterfly pattern, embroidery hoop art, modern hand embroidery kit, DIY butterfly, girls room decor DIY
iHeartStitchArt
$29.00 USD
DIY embroidery KIT, seahorse embroidery pattern, modern hand embroidery, iHeartStitchArt, seahorse needlecraft kit, seahorse pattern
DIY embroidery KIT, seahorse embroidery pattern, modern hand embroidery, iHeartStitchArt, seahorse needlecraft kit, seahorse pattern
iHeartStitchArt
$29.00 USD
Embroidery Kit SET, modern hand embroidery kits, octopus embroidery kit, shell embroidery kit, crab embroidery kit, DIY beach theme decor
Embroidery Kit SET, modern hand embroidery kits, octopus embroidery kit, shell embroidery kit, crab embroidery kit, DIY beach theme decor
iHeartStitchArt
$69.00 USD
Embroidery kit pair, DIY embroidery patterns, modern hand embroidery patterns, earth tones, modern hoop art, insect embroidery patterns
Embroidery kit pair, DIY embroidery patterns, modern hand embroidery patterns, earth tones, modern hoop art, insect embroidery patterns
iHeartStitchArt
$49.00 USD
Owl embroidery kit, modern embroidery hoop art, DIY needlecraft, easy embroidery, modern hand embroidery pattern, DIY wall decor
Owl embroidery kit, modern embroidery hoop art, DIY needlecraft, easy embroidery, modern hand embroidery pattern, DIY wall decor
iHeartStitchArt
$21.00 USD
DIY embroidery kit, ladybug embroidery pattern, modern embroidery hoop art, ladybird embroidery, DIY decor, gift for her, stitching kit
DIY embroidery kit, ladybug embroidery pattern, modern embroidery hoop art, ladybird embroidery, DIY decor, gift for her, stitching kit
iHeartStitchArt
$29.00 USD

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