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Featured Shop: I Heart Stitch Art

Jan 15, 2016

by Sarah Milligan

Etsy.com handmade and vintage goods

Hi! My name is Sarah Milligan, and I create embroidery patterns and kits for my shop, I Heart Stitch Art. I live with my husband and our three children on beautiful Vancouver Island, Canada.

I-Heart-Stitch-Art-001

I’ve always considered myself a creative person – I completed an art history degree, sampled fashion design at Parsons in New York City, and launched a custom wedding flower studio before having kids. However, it wasn’t until a challenging 18-month period that I realized just how essential creativity is to my soul.

I-Heart-Stitch-Art-studio
I-Heart-Stitch-Art-hope

During that period, my husband was laid off from three different jobs (each requiring us to change cities); meanwhile, our third child was born and diagnosed with a life-threatening disease. To put it lightly, it was a period of extreme stress. One day, in the midst of it all, I was home-schooling my six-year-old, and I gave her a piece of burlap in an embroidery hoop. I hadn’t embroidered in years, but when I held that hoop and pulled the needle through the fabric to show her how it worked, I felt a spark. It surprised me completely, and right then, I knew embroidery held something special for me.

I-Heart-Stitch-Art-print
I-Heart-Stitch-Art-owl

Looking to refresh my skills, I started searching for embroidery kits. When I was unable to find any with the designs or materials I wanted, I decided to teach myself using books instead. The more I stitched, the more I fell in love with the meditative, relaxing, and therapeutic process. In time, I had a clear idea of what I wanted in a kit, and I came to realize that my husband’s unemployment was actually an opportunity in disguise: it allowed me the time and motivation I needed to create the kits I envisioned. With my husband’s support, I took the leap and opened my shop a few months later. I clearly remember the thrill and overwhelming sense of gratitude I felt with our first order, and I still feel it when I get an order today.

I-Heart-Stitch-Art-prints
I-Heart-Stitch-Art-stitch

I find a lot of inspiration in flowers and nature, but what really gets my heart thumping are antique illustrations. When I create, I usually begin with an idea for a pattern: for example, a bee. I’ll look through as many antique prints and engravings as I can find, then combine my favorite elements from each. I draw (and re-draw) designs on a light table, revising and perfecting until the design matches my vision. Next, I transfer the image to linen and start experimenting with stitches and colors. I find the process of turning a line drawing into an embroidery pattern really interesting – it’s all about finding the right level of detail, and thinking of ways to translate those details in thread.

I-Heart-Stitch-Art-needle
I-Heart-Stitch-Art-thread

It’s really important to me that my kits be accessible and user-friendly. All of my patterns are printed directly onto the fabric so there are no obstacles to getting started – it’s literally just a matter of putting the fabric into a hoop and threading the needle. I also strive to make my instructions clear and comprehensive; after all, the point is to help people find an easy little pocket of creativity in their busy lives. I know what a balm embroidery is for the soul, and I want to share it. I Heart Stitch Art is the product of my own quest for beauty and peace, but with each order, I’m sending a little package of joy into the world, too. I love that.

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I-Heart-Stitch-Art-wrap

Etsy is the reason my shop has come to life. If not for Etsy, I simply wouldn’t have known where to start – no other platform has such a sense of community and creative energy. Selling my work here has led to many connections and collaborations with other artists, some of which are forthcoming. In the next year, I’m planning on releasing new designs and building upon the types of kits we offer. We’ll also aim to expand our wholesale line and seek connections with more brick and mortar shops, thanks to Etsy Wholesale. Above all, I want to keep sending kits out into the world and spreading my love of hand embroidery.

Follow I Heart Stitch Art on Instagram and Pinterest.

Studio photos by Matthew Meredith; product photography by I Heart Stitch Art.

Shop I Heart Stitch Art

 

Funny Embroidery Kit: Everything Is Fine
Funny Embroidery Kit: Everything Is Fine
iHeartStitchArt
$15.82 USD
Christmas Ornament Embroidery Kit
Christmas Ornament Embroidery Kit
iHeartStitchArt
$24.98 USD
Funny Embroidery Kit: I Speak Fluent Sarcasm
Funny Embroidery Kit: I Speak Fluent Sarcasm
iHeartStitchArt
$15.82 USD
Embroidery Kit: Rainbow Map Sampler
Embroidery Kit: Rainbow Map Sampler
iHeartStitchArt
$15.82 USD
Christmas Embroidery Kit, Sarcastic Christmas ornament gift, DIY ornament embroidery kit, FESTIVE AF, at home craft Kit, Snarky Christmas
Christmas Embroidery Kit, Sarcastic Christmas ornament gift, DIY ornament embroidery kit, FESTIVE AF, at home craft Kit, Snarky Christmas
iHeartStitchArt
$20.81 USD
USA Map Embroidery Kit, United States Map, America Map, Embroidery Sampler Kit, Make at Home DIY Embroidery Kit, DIY Craft Kit, rainbow map
USA Map Embroidery Kit, United States Map, America Map, Embroidery Sampler Kit, Make at Home DIY Embroidery Kit, DIY Craft Kit, rainbow map
iHeartStitchArt
$15.82 USD
Plant Mom Gift - Plant Mama Embroidery Kit
Plant Mom Gift - Plant Mama Embroidery Kit
iHeartStitchArt
$15.82 USD
Best Mom Ever - Funny Embroidery Kit
Best Mom Ever - Funny Embroidery Kit
iHeartStitchArt
$15.82 USD
Wash Your Hands Embroidery Kit, Beginner Embroidery Kit, Wash Your Hands, Make at Home DIY Embroidery Kit, DIY Craft Kit, Funny Embroidery
Wash Your Hands Embroidery Kit, Beginner Embroidery Kit, Wash Your Hands, Make at Home DIY Embroidery Kit, DIY Craft Kit, Funny Embroidery
iHeartStitchArt
$15.82 USD
Mother's Day Embroidery Kit: Thanks Mom!
Mother's Day Embroidery Kit: Thanks Mom!
iHeartStitchArt
$15.82 USD
Humorous Christmas Ornament Embroidery Kit, stayed home in 2020, COVID Christmas, commemorate 2020 pandemic, funny DIY Christmas ornament
Humorous Christmas Ornament Embroidery Kit, stayed home in 2020, COVID Christmas, commemorate 2020 pandemic, funny DIY Christmas ornament
iHeartStitchArt
$23.31 USD
Embroidery kit, beginner embroidery Kit, DIY embroidery kit, modern hand embroidery pattern, bicycle embroidery pattern, bicycle pattern
Embroidery kit, beginner embroidery Kit, DIY embroidery kit, modern hand embroidery pattern, bicycle embroidery pattern, bicycle pattern
iHeartStitchArt
$15.82 USD
Embroidery Kit, Modern Embroidery Kit, Hand Embroidery Pattern, DIY Embroidery, Embroidery Kit DIY, Nevertheless She Persisted, Feminist
Embroidery Kit, Modern Embroidery Kit, Hand Embroidery Pattern, DIY Embroidery, Embroidery Kit DIY, Nevertheless She Persisted, Feminist
iHeartStitchArt
$15.82 USD
Homebody Embroidery Kit, Easy Beginner Embroidery Kit, DIY Hand Embroidery Pattern, DIY Craft Kit, Stay Home Activity, Gift for Introvert
Homebody Embroidery Kit, Easy Beginner Embroidery Kit, DIY Hand Embroidery Pattern, DIY Craft Kit, Stay Home Activity, Gift for Introvert
iHeartStitchArt
$15.82 USD
Stag Embroidery Kit, Christmas Embroidery Kit, Antlers Embroidery Pattern, Deer Embroidery, DIY Christmas, Winter Stag, Farmhouse Christmas
Stag Embroidery Kit, Christmas Embroidery Kit, Antlers Embroidery Pattern, Deer Embroidery, DIY Christmas, Winter Stag, Farmhouse Christmas
iHeartStitchArt
$15.82 USD
Snowflake embroidery kit, Christmas ornament kit, Ornament embroidery kit, Easy Christmas craft kit, Christmas embroidery, at home craft kit
Snowflake embroidery kit, Christmas ornament kit, Ornament embroidery kit, Easy Christmas craft kit, Christmas embroidery, at home craft kit
iHeartStitchArt
$24.98 USD
Embroidery Fabric, Embroidery Cloth, Linen Embroidery Fabric, Linen Embroidery Cloth, Fabric for Embroidering, DIY linen embroidery fabric
Embroidery Fabric, Embroidery Cloth, Linen Embroidery Fabric, Linen Embroidery Cloth, Fabric for Embroidering, DIY linen embroidery fabric
iHeartStitchArt
$5.82 USD
Christmas Hand Embroidery Pattern, Stag Embroidery Pattern, Deer Embroidery Pattern, PDF Cross Stitch Pattern, Embroidery Pattern PDF
Christmas Hand Embroidery Pattern, Stag Embroidery Pattern, Deer Embroidery Pattern, PDF Cross Stitch Pattern, Embroidery Pattern PDF
iHeartStitchArt
$7.49 USD
Embroidery Cloth, Embroidery Fabric, Linen Embroidery Fabric, Linen Embroidery Cloth, Fabric for Embroidering, DIY linen embroidery fabric
Embroidery Cloth, Embroidery Fabric, Linen Embroidery Fabric, Linen Embroidery Cloth, Fabric for Embroidering, DIY linen embroidery fabric
iHeartStitchArt
$20.80 USD
Embroidery Fabric, Linen Embroidery Cloth, Embroidery Fabric, Linen-Cotton blend Fabric for Embroidery, DIY linen embroidery fabric pieces
Embroidery Fabric, Linen Embroidery Cloth, Embroidery Fabric, Linen-Cotton blend Fabric for Embroidery, DIY linen embroidery fabric pieces
iHeartStitchArt
$5.82 USD
Snowflake embroidery kit, DIY craft kit, snowflake embroidery pattern, easy Christmas embroidery kit, make at home craft, winter embroidery
Snowflake embroidery kit, DIY craft kit, snowflake embroidery pattern, easy Christmas embroidery kit, make at home craft, winter embroidery
iHeartStitchArt
$15.82 USD
Beginner embroidery kit, hand embroidery kit, hand embroidery pattern, beginner embroidery, easy embroidery kit, bicycle embroidery pattern
Beginner embroidery kit, hand embroidery kit, hand embroidery pattern, beginner embroidery, easy embroidery kit, bicycle embroidery pattern
iHeartStitchArt
$15.82 USD
Beginner hand embroidery kit, easy hand embroidery kit, modern embroidery kit, bee embroidery kit, bee embroidery pattern, easy embroidery
Beginner hand embroidery kit, easy hand embroidery kit, modern embroidery kit, bee embroidery kit, bee embroidery pattern, easy embroidery
iHeartStitchArt
$15.82 USD
Modern Embroidery Kit: Cat Lady
Modern Embroidery Kit: Cat Lady
iHeartStitchArt
$15.82 USD
DIY embroidery KIT, seahorse embroidery pattern, modern hand embroidery, iHeartStitchArt, seahorse needlecraft kit, seahorse pattern
DIY embroidery KIT, seahorse embroidery pattern, modern hand embroidery, iHeartStitchArt, seahorse needlecraft kit, seahorse pattern
iHeartStitchArt
$17.48 USD
DIY embroidery KIT, bumblebee embroidery pattern, modern hand embroidery pattern, beginner embroidery kit, embroidery kit, easy embroidery
DIY embroidery KIT, bumblebee embroidery pattern, modern hand embroidery pattern, beginner embroidery kit, embroidery kit, easy embroidery
iHeartStitchArt
$15.82 USD
Easy Embroidery Kit, Modern Embroidery Pattern, Make At Home Craft Kit, Pandemic Project, Mothers Day Gift, Floral XStitch, Peony Embroidery
Easy Embroidery Kit, Modern Embroidery Pattern, Make At Home Craft Kit, Pandemic Project, Mothers Day Gift, Floral XStitch, Peony Embroidery
iHeartStitchArt
$15.82 USD
Feather embroidery pattern, hand embroidery pattern, DIY feather embroidery tutorial, I Heart Stitch Art, iheartstitchart, DIY hoop art
Feather embroidery pattern, hand embroidery pattern, DIY feather embroidery tutorial, I Heart Stitch Art, iheartstitchart, DIY hoop art
iHeartStitchArt
$7.49 USD
PDF embroidery pattern, pram hand embroidery pattern, baby carriage pattern, pram needlecraft, pram pattern download, DIY hoop art pattern
PDF embroidery pattern, pram hand embroidery pattern, baby carriage pattern, pram needlecraft, pram pattern download, DIY hoop art pattern
iHeartStitchArt
$7.49 USD
Modern Embroidery Kit, Embroidery Kit, DIY Embroidery Kit, DIY Embroidery Pattern, Hand Embroidery Kit, Octopus, Cephalopod, Stitching Kit
Modern Embroidery Kit, Embroidery Kit, DIY Embroidery Kit, DIY Embroidery Pattern, Hand Embroidery Kit, Octopus, Cephalopod, Stitching Kit
iHeartStitchArt
$15.82 USD
Embroidery Christmas ornament pattern, monogram ornament, Embroidery pattern PDF, customize initial Christmas ornament, personalize monogram
Embroidery Christmas ornament pattern, monogram ornament, Embroidery pattern PDF, customize initial Christmas ornament, personalize monogram
iHeartStitchArt
$9.99 USD
Embroidery kit, Nevertheless She Persisted, She Persisted modern hand embroidery kit, feminist embroidery kit, DIY embroidery hoop art kit
Embroidery kit, Nevertheless She Persisted, She Persisted modern hand embroidery kit, feminist embroidery kit, DIY embroidery hoop art kit
iHeartStitchArt
$15.82 USD
Funny Embroidery Kit: Runs On Caffeine And Sarcasm
Funny Embroidery Kit: Runs On Caffeine And Sarcasm
iHeartStitchArt
$15.82 USD
Embroidery Kit, Nevertheless She Persisted, Feminist Embroidery Kit, Feminist Cross Stitch Kit, She Persisted, Girl Power Embroidery Kit
Embroidery Kit, Nevertheless She Persisted, Feminist Embroidery Kit, Feminist Cross Stitch Kit, She Persisted, Girl Power Embroidery Kit
iHeartStitchArt
$15.82 USD
Plant Lady Embroidery Kit, Modern Hand Embroidery Kit, DIY Embroidery Kit or Pattern, Embroidery Kit, Plant Hand Embroidery Pattern
Plant Lady Embroidery Kit, Modern Hand Embroidery Kit, DIY Embroidery Kit or Pattern, Embroidery Kit, Plant Hand Embroidery Pattern
iHeartStitchArt
$15.82 USD
Floral embroidery kit, Lily hand embroidery kit, DIY hand embroidery pattern of flowers, Floral embroidery kit, Lilies embroidery pattern
Floral embroidery kit, Lily hand embroidery kit, DIY hand embroidery pattern of flowers, Floral embroidery kit, Lilies embroidery pattern
iHeartStitchArt
$15.82 USD
Modern Embroidery Kit, Peacock Ombre
Modern Embroidery Kit, Peacock Ombre
iHeartStitchArt
$23.31 USD
PDF embroidery pattern set, insect patterns, hand embroidery pattern, DIY needlecraft, ladybug, bumblebee, butterfly, dragonfly, moth PDF!
PDF embroidery pattern set, insect patterns, hand embroidery pattern, DIY needlecraft, ladybug, bumblebee, butterfly, dragonfly, moth PDF!
iHeartStitchArt
$26.64 USD
Daisies Embroidery Kit, Beginner Floral Embroidery, Floral Embroidery Pattern, Easy Embroidery Kit, Floral Cross Stitch Pattern, Daisy Hoop
Daisies Embroidery Kit, Beginner Floral Embroidery, Floral Embroidery Pattern, Easy Embroidery Kit, Floral Cross Stitch Pattern, Daisy Hoop
iHeartStitchArt
$15.82 USD
Embroidery Kit, Butterfly Embroidery, Hand Embroidery Kit, DIY Embroidery Kit, Modern Embroidery, Insect Embroidery, I Heart Stitch Art
Embroidery Kit, Butterfly Embroidery, Hand Embroidery Kit, DIY Embroidery Kit, Modern Embroidery, Insect Embroidery, I Heart Stitch Art
iHeartStitchArt
$15.82 USD
Easy embroidery kit, Beginner hand embroidery kit, DIY Embroidery Pattern, Modern Owl Embroidery Kit, DIY Embroidery Kit
Easy embroidery kit, Beginner hand embroidery kit, DIY Embroidery Pattern, Modern Owl Embroidery Kit, DIY Embroidery Kit
iHeartStitchArt
$15.82 USD
Hand embroidery pattern, bicycle hand embroidery pattern, embroidery pattern PDF, bike embroidery pattern, easy embroidery pattern download
Hand embroidery pattern, bicycle hand embroidery pattern, embroidery pattern PDF, bike embroidery pattern, easy embroidery pattern download
iHeartStitchArt
$7.49 USD
Embroidery kit Christmas ornament, monogram letter ornament, personalized embroidery ornament, DIY Christmas keepsake, make at home craft
Embroidery kit Christmas ornament, monogram letter ornament, personalized embroidery ornament, DIY Christmas keepsake, make at home craft
iHeartStitchArt
$26.64 USD
Prefers Cats To People: Funny Embroidery Kit
Prefers Cats To People: Funny Embroidery Kit
iHeartStitchArt
$15.82 USD
Prefers Dogs To People: Funny Embroidery Kit
Prefers Dogs To People: Funny Embroidery Kit
iHeartStitchArt
$15.82 USD
Beginner embroidery kit, Let it Snow, snowflake embroidery kit, snowflake pattern, DIY holiday decor, easy Christmas embroidery kit
Beginner embroidery kit, Let it Snow, snowflake embroidery kit, snowflake pattern, DIY holiday decor, easy Christmas embroidery kit
iHeartStitchArt
$15.82 USD
Christmas Embroidery Kit, Embroidery Kit, Beginner Embroidery, Make Merry Embroidery pattern, Holiday Embroidery Kit, Seasonal Decor DIY
Christmas Embroidery Kit, Embroidery Kit, Beginner Embroidery, Make Merry Embroidery pattern, Holiday Embroidery Kit, Seasonal Decor DIY
iHeartStitchArt
$15.82 USD
Embroidery kit, Peace On Earth, Christmas embroidery, DIY holiday decor, Christmas embroidery pattern, I Heart Stitch Art, easy embroidery
Embroidery kit, Peace On Earth, Christmas embroidery, DIY holiday decor, Christmas embroidery pattern, I Heart Stitch Art, easy embroidery
iHeartStitchArt
$15.82 USD
Hand Embroidery Pattern, Modern Hand Embroidery Pattern, DIY Embroidery Pattern, Embroidery Pattern, Owl Embroidery, DIY Embroidery Hoop Art
Hand Embroidery Pattern, Modern Hand Embroidery Pattern, DIY Embroidery Pattern, Embroidery Pattern, Owl Embroidery, DIY Embroidery Hoop Art
iHeartStitchArt
$7.49 USD
BE STILL Embroidery Kit, Easy Beginner Embroidery Kit, Floral Embroidery Pattern, Modern DIY Embroidery Kit, Be Still Cross Stitch Pattern
BE STILL Embroidery Kit, Easy Beginner Embroidery Kit, Floral Embroidery Pattern, Modern DIY Embroidery Kit, Be Still Cross Stitch Pattern
iHeartStitchArt
$15.82 USD
Cat Mom Gift, DIY Embroidery Kit, Modern Embroidery Kit, Hand Embroidery Kit, Cat Lady Embroidery Pattern, Cat Lady, Gift for Cat Lover, DIY
Cat Mom Gift, DIY Embroidery Kit, Modern Embroidery Kit, Hand Embroidery Kit, Cat Lady Embroidery Pattern, Cat Lady, Gift for Cat Lover, DIY
iHeartStitchArt
$15.82 USD
DIY Embroidery Kit, Let's Stay Home, Beginner Embroidery Kit, Make at Home DIY Embroidery Kit, DIY Craft Kit, Stay At Home Activity
DIY Embroidery Kit, Let's Stay Home, Beginner Embroidery Kit, Make at Home DIY Embroidery Kit, DIY Craft Kit, Stay At Home Activity
iHeartStitchArt
$15.82 USD
Conch shell embroidery kit, shell embroidery kit, modern hand embroidery pattern, DIY embroidery hoop art, beach theme decor, DIY craft
Conch shell embroidery kit, shell embroidery kit, modern hand embroidery pattern, DIY embroidery hoop art, beach theme decor, DIY craft
iHeartStitchArt
$15.82 USD
Christmas Ornament Embroidery Kit Set, THREE snowflake embroidery kits, christmas ornament set, DIY Christmas gift idea, iheartstitchart
Christmas Ornament Embroidery Kit Set, THREE snowflake embroidery kits, christmas ornament set, DIY Christmas gift idea, iheartstitchart
iHeartStitchArt
$49.94 USD
DIY embroidery kit, crab embroidery, modern hand embroidery pattern, DIY embroidery hoop art, crab cross stitch, DIY needlecraft kit
DIY embroidery kit, crab embroidery, modern hand embroidery pattern, DIY embroidery hoop art, crab cross stitch, DIY needlecraft kit
iHeartStitchArt
$15.82 USD
Embroidery Pattern, Let It Snow, snowflake embroidery pattern, winter embroidery pattern, DIY Christmas embroidery, I Heart Stitch Art
Embroidery Pattern, Let It Snow, snowflake embroidery pattern, winter embroidery pattern, DIY Christmas embroidery, I Heart Stitch Art
iHeartStitchArt
$7.49 USD
Modern DIY Embroidery Kit: Moth
Modern DIY Embroidery Kit: Moth
iHeartStitchArt
$15.82 USD
Hand embroidery pattern, PDF Octopus embroidery pattern, PDF embroidery pattern, modern hand embroidery pattern, octopus embroidery xstitch
Hand embroidery pattern, PDF Octopus embroidery pattern, PDF embroidery pattern, modern hand embroidery pattern, octopus embroidery xstitch
iHeartStitchArt
$7.49 USD
Moth embroidery pattern, moth pattern, modern hand embroidery, DIY embroidery, PDF embroidery pattern, I Heart Stitch Art, iheartstitchart
Moth embroidery pattern, moth pattern, modern hand embroidery, DIY embroidery, PDF embroidery pattern, I Heart Stitch Art, iheartstitchart
iHeartStitchArt
$7.49 USD
Peony embroidery pattern, floral embroidery, modern hand embroidery pattern, DIY hoop art, I Heart Stitch Art, botanical embroidery DIY
Peony embroidery pattern, floral embroidery, modern hand embroidery pattern, DIY hoop art, I Heart Stitch Art, botanical embroidery DIY
iHeartStitchArt
$7.49 USD

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