My name is Thea Bloch-Neal, and I make bridal accessories in Brooklyn, New York. My line is called Hushed Commotion.
I studied fashion design at Pratt, and when I graduated I immediately started working in the women’s wear industry. I’ve always had a special interest in evening wear and bridal, so I was thrilled when the company I was working for embarked on their own bridal line back in 2009. I spent four years there learning about brides, blogs, and the wedding industry – in addition to how to be a designer who marches to the beat of her own drummer.
Then in 2012, I started working on Hushed Commotion as a side project. My goal was to create elegant, detailed pieces that have a vintage vibe, but are still in line with the modern bride’s aesthetic. I sold my pieces at the flagship store of the company I was working for, and by 2013, I knew it was time to dive in full time. It’s been a lot of work, but it’s also tremendously rewarding.
I value the handmade process immensely, so every piece in my line is made by hand here in New York. I work from my home studio or the studio space I share with the amazingly talented Rebecca Schoneveld (read: gorgeous wedding dresses). Sharing a space with Rebecca has been a wonderful next chapter, and I’ve really enjoyed and grown from bouncing ideas off her and exploring vintage inspiration together.
Throughout this journey, Etsy has been a big source of support for me and my brand. I’ve learned so much about my customers, who I am as a seller, and what I want to offer to the world by sharing my work with this community. The buyers here are loyal, excited, and genuine – the best kind of people to work with. Over the next few years, I’m looking forward to continuing to develop my brand and aesthetic. I also plan to expand my team so I can work with more brides. Keep up with my adventures on Instagram, Twitter, and Facebook.
Maker photograph by Brklyn View Photography; all other photos by Adit Shukla.