When Doville Vidugiris moved with her family to Australia from their native Lithuania 10 years ago, they visited several shops in Melbourne, searching for fresh sets of linen bedding for their new home. The shopkeepers, Doville recalls with a laugh, looked at her “like she was crazy.” While linen has enjoyed a serious surge in popularity in recent years, at the time, ready-to-buy home goods made from the material were surprisingly hard to come by. So Doville set out to create what she couldn’t find: A 21st-century take on a fabric that has been part of her home country’s history for centuries, presented in a serene, modern color palette.
Explore the House of Baltic Linen collection
Working with her family and production partners in Lithuania, Doville opened House of Baltic Linen on Etsy five years ago. Since then, the made-to-order line of what she describes as “timeless classics with a cherry on top” has evolved into a cohesive range of vintage-inspired bedding, sleepwear, and table linens, all crafted from the brand’s signature material. “Starting the business was very spontaneous, but it also felt organic, and like a natural thing for us to do,” says Doville. “We wanted to create beautiful linen pieces and introduce this incredible fabric to people in a new and different way.”
Read on to learn more about Lithuania’s rich history of cultivating and weaving linen and discover why linen is the ideal fabric for transitional weather—then shop the House of Baltic Linen collection.
Can you tell us a bit about Lithuania’s history with linen, and why it’s so special culturally?
Linen is an inseparable part of Lithuanian history and culture. We consider it a sacred fabric because linen bandages were once used to heal people, but also because it’s always there—it’s part of everyone’s childhood. When you believe a fabric gives you something else besides warmth and comfort, when it’s part of your emotional history, it becomes something more. In Lithuanian songs and poetry, linen is a metaphor for life—from sowing the flaxseed to watching it blossom and become a mature fabric, and eventually to the comfort it provides. Linen is like a person to me.
What does the House of Baltic Linen team look like?
I’m a creative person with a can-do attitude, and I do a little bit of everything, from designing to sewing. My husband, Erik, is responsible for the technical aspects. He’s also responsible for accounting, purchasing, packing, and shipping. Our daughter Milda is a fashion design student at the Melbourne Royal Institute. She supervises our sleepwear range and helps with daily tasks.
I used to be a midwife, and when we launched our shop, I would work nights at the hospital delivering babies, then sleep for a few hours before jumping back into the business of creating. It was a beautiful start, but soon we had so many orders that running House of Baltic Linen became my full-time job.
Can you walk us through your production process?
We create the designs here in Australia, and then work with our two production partners in Lithuania: One provides us with our heavyweight linen, and the other our extra-wide linen. Both are certified masters of linen, which means that they are exclusive European growers and makers. This is high-quality linen made under strict conditions, and chemicals are not used during any stage of the process. We are environmentally conscious, and we worship this fabric. That’s why we maintain our standards from the very first growing stage to the last step. Our partners dye the linen for us, using environmentally friendly dyes, according to the colors I create. When the linen arrives in our Melbourne workshop, we sew it into bedding or other products. Everything we do is made to order.
How has your shop evolved over time?
We started with just a few pieces, like duvets in different colors. Soon we discovered the appeal of rustic linen bedding, and our customers deserve a huge amount of credit for that. Someone asked if we could create a duvet from heavyweight linen. Such bedding was nonexistent on the market at the time—heavyweight linen couldn’t be found in an extra-wide size, which is what is required for sheets and bedding. It took us a long time to come up with a solution that we were happy with, but when we found the answer, we added more colors, then more pieces. Over the years, our collection kept growing, and there truly seems to be no end to the possibilities.
With fall just around the corner, what makes linen the ideal transitional fabric for autumn’s cool nights and warm days?
One of linen’s amazing qualities is that it regulates the temperature of the body. It keeps homeostasis, which makes everybody comfortable. That’s true of linen pajamas, bedding, and anything close to your skin. Because linen has properties unlike any other fabric, sleeping in it during transitional weather is a wonderful experience. But once you try it, you’ll want to use it year-round.
There are so many ways you can layer linen: We recommend a linen sheet and duvet in the winter, and in the summer just peel off the duvet and leave yourself with a linen sheet. For the autumn, our customers love pairing our linen sheets with a pure linen waffle blanket. Since we offer different weights of linen, people can experiment with levels of warmth, like a lightweight sheet and a heavyweight duvet.
What’s your relationship like with your customers?
We love our customers, and sometimes my own family jokes that I know more about my customers than I do about them! I know their names, their children’s names, and their life stories. Etsy is a fantastic platform to maintain those personal relationships. The community spirit is unique, and it feels like one big family.
What do you love most about what you do?
Unleashing my fantasies to create makes me feel like I can do anything. One day, while walking on the beach, I saw some distressed wood washed up from the sea. I decided then that was what I wanted the buttons on our duvets to look like. So inspiration can really come from anywhere and everywhere. Sometimes I’ll see colors in my dreams, and wake up knowing that’s the new shade of bedding I want to design.
So, what’s next for House of Baltic Linen?
We’ll be introducing new colors this fall, including one I’m calling Blueberry Milk—it looks exactly like blended blueberries and milk in a smoothie. We’ll also be adding olive green to our heavyweight collection, as well as more prints for our customers to look forward to. And next year, we’ll be moving from Australia into a large, bright studio in Europe, where we’ll be able to create on an even bigger scale.
Follow House of Baltic Linen on Instagram and Facebook.
Studio photographs by Daiva KC Photography. All other photographs courtesy of House of Baltic Linen.
42 comments
Thomas from Ngultrum said 2 years ago
Interesting story about Linen. Really admire eco conscious business. Congrats on your feature! :)
Vadim Moroz from VadimMorozArt said 2 years ago
Very nice shop! Congratulations on the feature! All the Best!
Leo Nuvunga from AfricanCraftsCenter said 2 years ago
Beautiful shop! Congrats!
TropicalGarden from TropicalGarden said 2 years ago
Beautiful linen collection! Congratulations on the feature!
ClassicMemories from ClassicMemories said 2 years ago
Very nice shop. Congrats on the feature.
Monika Moroz from NickoArts said 2 years ago
I love linen because of the qualities you described so nicely :) Congratulations on the feature of your beautiful shop. I wish you much success.
DeUno from DeUno said 2 years ago
Beautiful shop! Great products! Congratulations on the feature!
Anna from FairyToysWorld said 2 years ago
Very nice linen collection. I like these great pastel colours very much!
renee and gerardo from GTDesigns said 2 years ago
I have loved this shop for a long time! Beautiful product!! Congrats!!!
Rhonda Stubbs from RhondaCorner said 2 years ago
Your story is wonderful and I love the colors you use. The linen looks inviting and comfy. What a wonderful story and I wish you the very best on any of your future endeavors.
Anna L. from FoxyStyleJewelry said 2 years ago
What a great photos! Love the colors softness of your beautiful linen creations. Congratulations on the feature!
Sujata from TreasuredMemoryLane said 2 years ago
Lovely items made of linen fabric! Good to learn a bit about the fabric. Congratulations on the feature!
Rosita from pillowlink said 2 years ago
Super great quality products, lovely story. It is really interesting fact that in Australia they managed to have linen from Lithuania. My origin country Lithuania and I also do use linens from Lithuanian suppliers. The quality is really good and be sure buying from this House of Baltic linen shop - you will have great quality linens!
Priscilla from Gardenmis said 2 years ago
Your linens are most lovely! Congrats on the feature and best wishes for achieving all your goals and dreams :)
Nicole from KarmaCodeOne said 2 years ago
A favorite for years. I'd like one of EvEryThinG ~!~ classic and beautiful each piece looks so comfortable to wear or to flop down on. Cheers to much continued success
Sissy from SissysPaintedPieces said 2 years ago
Love the colors!! Congrats on your feature.
Suzanne Rorick from TheArtCompass said 2 years ago
What a beautiful shop and such lovely linens. I'm drooling over the waffle textured blanket - it's now on my Christmas list :) Congrats on the feature!
maggie from BlossomBouquetStudio said 2 years ago
Congrats on the feature!
elle and belle Forster from elleandbellejewelry said 2 years ago
Beautiful products, Doville! Love your daughter's fashion pieces! All the best!
neilina from NeilinaPrintables said 2 years ago
Nice Linen Collection!
accentonvintage from accentonvintage said 2 years ago
Lovely products! Linen is great material!
Jennifer Tyson from LadyInPurpleBoutique said 2 years ago
Thanks for sharing your interesting story Doville and congrats on the feature!
Karen from KnitPeddler said 2 years ago
What a wonderful story! Thanks for sharing something that means so much to you with the rest of the world. Congrats on your feature! All the best. <3
Oriaku Onuoha-Bean from JewelryByOri said 2 years ago
These look cozy and comfortable. Congrats on the feature!
Rosemary Lambert from cardhugs said 2 years ago
I love the work you're doing with colors, those pastels are awesome. I also admire the lace and the fact you keep on creating new things. Go for it! Congratulations!
Donna McLaughlin from DonnaRuthsBoutique said 2 years ago
Congratulations on your feature! Eco friendly is what it's all about.
Sorina from BijuBrill said 2 years ago
I adore linen, it's such a comforting material. really love the shop
Kelly from CedarMillStudio said 2 years ago
Beautiful shop!
Kashuen Collectibles from Kashuen said 2 years ago
I like the fact that linen can regulate the temperature of the body. And it looks so good.
One Stop Steampunk Shoppe from OneStopSteamShoppe said 2 years ago
Lovely shop! Congrats on the feature! :)
Robin from jarmfarm said 2 years ago
I have had this shop in my favorites for as long as I can remember. Spectacular items and the romantic photography has always caught my eye. I am very happy to see a feature for TheHouseOfBalticLinen. Congrats !
Julie Sewell from jdskansasarts said 2 years ago
I am breathless looking at your work and what you produce. I've always avoided linen because it so rapidly wrinkled but I see that you honor the wrinkles. I love that you have such warm feelings for people you come into contact with. I'm sure they will be very sad to see you go. I'm not complaining because there are so many much more severely impaired than I. My life challenges are such that I have become limited in what I can do physically and tucking in sheets under the edges of my big foam mattress is essentially impossible. How wonderful it would be to have some sort of sheet that doesn't require tucking! For some years I've looked for the thread count to help me decide which to buy. Do you have such a characteristic that is expected from your fabrics? Your life and world seem so beautiful! I hope they will always be so. Julie Sewell
Tiana Kotskulich Precious Embroidery from TianaHandmade said 2 years ago
Thank you for telling this amazing story! I adore linen and love to use linen fabric and threads in my embroidery designs.
Marta LILOUDESIGN from LilouDesignHandmade said 2 years ago
Very nice ....
Susanne Rose from cakecandleholder said 2 years ago
Wonderful shop, nice to see
Rachel Bingaman from BingArt said 2 years ago
Lovely shop and work! Congrats on the feature :)
Susan Perlow from PrimordialAdornment said 2 years ago
Absolutely gorgeous.
Jeannie from MysticalRaindrops said 2 years ago
Such pretty lace on the pillow edges and I love the pj's.
Asta from CasesEmporium said 2 years ago
Lovely story. I live in Lithuania and I also use linens from Lithuanian suppliers for my products. All the Best!
Rachel from 2TrickPony said 1 year ago
your products are delicious - I just want to cuddle up with the bedding, Congratulations on the feature!
nerina52 from nerina52 said 1 year ago
Congratulations, I love your shop and I enjoyed reading your story ... good work :)
Natalya from CrocodileCreates said 1 year ago
And immediately I wanted to change my bedding)). Great story! Prosperity to this store!