Shop Etsy

Featured Shop: House of Baltic Linen

Sep 3, 2018

by Sharon Steel

When Doville Vidugiris moved with her family to Australia from their native Lithuania 10 years ago, they visited several shops in Melbourne, searching for fresh sets of linen bedding for their new home. The shopkeepers, Doville recalls with a laugh, looked at her “like she was crazy.” While linen has enjoyed a serious surge in popularity in recent years, at the time, ready-to-buy home goods made from the material were surprisingly hard to come by. So Doville set out to create what she couldn’t find: A 21st-century take on a fabric that has been part of her home country’s history for centuries, presented in a serene, modern color palette.

Explore the House of Baltic Linen collection

Working with her family and production partners in Lithuania, Doville opened House of Baltic Linen on Etsy five years ago. Since then, the made-to-order line of what she describes as “timeless classics with a cherry on top” has evolved into a cohesive range of vintage-inspired bedding, sleepwear, and table linens, all crafted from the brand’s signature material. “Starting the business was very spontaneous, but it also felt organic, and like a natural thing for us to do,” says Doville. “We wanted to create beautiful linen pieces and introduce this incredible fabric to people in a new and different way.”

Read on to learn more about Lithuania’s rich history of cultivating and weaving linen and discover why linen is the ideal fabric for transitional weather—then shop the House of Baltic Linen collection.

Portrait of Doville Vidugiris

Can you tell us a bit about Lithuania’s history with linen, and why it’s so special culturally?

Linen is an inseparable part of Lithuanian history and culture. We consider it a sacred fabric because linen bandages were once used to heal people, but also because it’s always there—it’s part of everyone’s childhood. When you believe a fabric gives you something else besides warmth and comfort, when it’s part of your emotional history, it becomes something more. In Lithuanian songs and poetry, linen is a metaphor for life—from sowing the flaxseed to watching it blossom and become a mature fabric, and eventually to the comfort it provides. Linen is like a person to me.

What does the House of Baltic Linen team look like?

I’m a creative person with a can-do attitude, and I do a little bit of everything, from designing to sewing. My husband, Erik, is responsible for the technical aspects. He’s also responsible for accounting, purchasing, packing, and shipping. Our daughter Milda is a fashion design student at the Melbourne Royal Institute. She supervises our sleepwear range and helps with daily tasks.

I used to be a midwife, and when we launched our shop, I would work nights at the hospital delivering babies, then sleep for a few hours before jumping back into the business of creating. It was a beautiful start, but soon we had so many orders that running House of Baltic Linen became my full-time job.

House of Baltic Linen studio in Melbourne

Can you walk us through your production process?

We create the designs here in Australia, and then work with our two production partners in Lithuania: One provides us with our heavyweight linen, and the other our extra-wide linen. Both are certified masters of linen, which means that they are exclusive European growers and makers. This is high-quality linen made under strict conditions, and chemicals are not used during any stage of the process. We are environmentally conscious, and we worship this fabric. That’s why we maintain our standards from the very first growing stage to the last step. Our partners dye the linen for us, using environmentally friendly dyes, according to the colors I create. When the linen arrives in our Melbourne workshop, we sew it into bedding or other products. Everything we do is made to order.

How has your shop evolved over time?

We started with just a few pieces, like duvets in different colors. Soon we discovered the appeal of rustic linen bedding, and our customers deserve a huge amount of credit for that. Someone asked if we could create a duvet from heavyweight linen. Such bedding was nonexistent on the market at the time—heavyweight linen couldn’t be found in an extra-wide size, which is what is required for sheets and bedding. It took us a long time to come up with a solution that we were happy with, but when we found the answer, we added more colors, then more pieces. Over the years, our collection kept growing, and there truly seems to be no end to the possibilities.

Linen stacked in the House of Baltic Linen studio
House of Baltic Linen studio in Melbourne
Doville at work in the House of Baltic Linen studio

With fall just around the corner, what makes linen the ideal transitional fabric for autumn’s cool nights and warm days?

One of linen’s amazing qualities is that it regulates the temperature of the body. It keeps homeostasis, which makes everybody comfortable. That’s true of linen pajamas, bedding, and anything close to your skin. Because linen has properties unlike any other fabric, sleeping in it during transitional weather is a wonderful experience. But once you try it, you’ll want to use it year-round.

There are so many ways you can layer linen: We recommend a linen sheet and duvet in the winter, and in the summer just peel off the duvet and leave yourself with a linen sheet. For the autumn, our customers love pairing our linen sheets with a pure linen waffle blanket. Since we offer different weights of linen, people can experiment with levels of warmth, like a lightweight sheet and a heavyweight duvet.

What’s your relationship like with your customers?

We love our customers, and sometimes my own family jokes that I know more about my customers than I do about them! I know their names, their children’s names, and their life stories. Etsy is a fantastic platform to maintain those personal relationships. The community spirit is unique, and it feels like one big family.

What do you love most about what you do?

Unleashing my fantasies to create makes me feel like I can do anything. One day, while walking on the beach, I saw some distressed wood washed up from the sea. I decided then that was what I wanted the buttons on our duvets to look like. So inspiration can really come from anywhere and everywhere. Sometimes I’ll see colors in my dreams, and wake up knowing that’s the new shade of bedding I want to design.

So, what’s next for House of Baltic Linen?

We’ll be introducing new colors this fall, including one I’m calling Blueberry Milk—it looks exactly like blended blueberries and milk in a smoothie. We’ll also be adding olive green to our heavyweight collection, as well as more prints for our customers to look forward to. And next year, we’ll be moving from Australia into a large, bright studio in Europe, where we’ll be able to create on an even bigger scale.

Follow House of Baltic Linen on Instagram and Facebook.

Studio photographs by Daiva KC Photography. All other photographs courtesy of House of Baltic Linen. 

Shop House of Baltic Linen

Rustic Rough Natural Linen Duvet Cover/ Quilt cover. Stonewashed heavy weight flax. Custom size linen bedding
Rustic Rough Natural Linen Duvet Cover/ Quilt cover. Stonewashed heavy weight flax. Custom size linen bedding
HouseOfBalticLinen
$250.00 USD
Light grey stonewashed luxurious linen duvet cover/quilt cover/ doona cover by House of Baltic Linen
Light grey stonewashed luxurious linen duvet cover/quilt cover/ doona cover by House of Baltic Linen
HouseOfBalticLinen
$180.00 USD
NEW Indigo Blue Waffle Textured Natural Linen Blanket/ Oversized Linen Quilt / Bed cover/  Linen Throw Blanket.
NEW Indigo Blue Waffle Textured Natural Linen Blanket/ Oversized Linen Quilt / Bed cover/ Linen Throw Blanket.
HouseOfBalticLinen
$345.00 USD
Vintage Classic. French Vintage inspired navy ticking heavyweight linen quilt/ doona/ duvet cover. Handmade to order
Vintage Classic. French Vintage inspired navy ticking heavyweight linen quilt/ doona/ duvet cover. Handmade to order
HouseOfBalticLinen
$238.00 USD
Heavy weight Ivory linen duvet cover. Rustic natural stonewashed linen. Handmade linen bedding. King, Queen and Custom sizes available.
Heavy weight Ivory linen duvet cover. Rustic natural stonewashed linen. Handmade linen bedding. King, Queen and Custom sizes available.
HouseOfBalticLinen
$250.00 USD
Peppercorn Heavy Weight Rustic Linen Duvet cover/ Doona cover/ Quilt cover. Dark gray linen bedding. Charcoal linen. All sizes.
Peppercorn Heavy Weight Rustic Linen Duvet cover/ Doona cover/ Quilt cover. Dark gray linen bedding. Charcoal linen. All sizes.
HouseOfBalticLinen
$250.00 USD
Luxurious natural linen pyjamas/  PJ's/ Women's pajama/ Natural stonewashed linen sleepwear
Luxurious natural linen pyjamas/ PJ's/ Women's pajama/ Natural stonewashed linen sleepwear
HouseOfBalticLinen
$120.00 USD
Rustic Rough Heavy Weight Stonewashed Linen Bed Cover/ Bedspread/ Coverlet/ Natural flax colour
Rustic Rough Heavy Weight Stonewashed Linen Bed Cover/ Bedspread/ Coverlet/ Natural flax colour
HouseOfBalticLinen
$195.00 USD
Pure White linen duvet cover by House of Baltic Linen. Stonewashed linen bedding
Pure White linen duvet cover by House of Baltic Linen. Stonewashed linen bedding
HouseOfBalticLinen
$180.00 USD
Olive Green linen flat sheet. Luxurious stonewashed linen bedding. King and Queen sizes.
Olive Green linen flat sheet. Luxurious stonewashed linen bedding. King and Queen sizes.
HouseOfBalticLinen
$155.00 USD
ROSE QUARTZ linen Throw Blanket. Blush pink Bed Cover. Bedspread. Coverlet. Comforter. Summer blanket. Rustic Rough Heavy Weight Linen Sheet
ROSE QUARTZ linen Throw Blanket. Blush pink Bed Cover. Bedspread. Coverlet. Comforter. Summer blanket. Rustic Rough Heavy Weight Linen Sheet
HouseOfBalticLinen
$210.00 USD
Super Heavy Duck Egg Blue Waffle Textured Stonewashed Linen Throw/ Bed cover/ Linen Blanket. Large size
Super Heavy Duck Egg Blue Waffle Textured Stonewashed Linen Throw/ Bed cover/ Linen Blanket. Large size
HouseOfBalticLinen
$330.00 USD

41 comments

  • e5ihn2eg

    Thomas from Ngultrum said 1 year ago

    Interesting story about Linen. Really admire eco conscious business. Congrats on your feature! :)

  • VadimMoroz

    Vadim Moroz from VadimMorozArt said 1 year ago

    Very nice shop! Congratulations on the feature! All the Best!

  • cfgkyxln

    Leo Nuvunga from AfricanCraftsCenter said 1 year ago

    Beautiful shop! Congrats!

  • TropicalGarden

    TropicalGarden from TropicalGarden said 1 year ago

    Beautiful linen collection! Congratulations on the feature!

  • ClassicMemories

    ClassicMemories from ClassicMemories said 1 year ago

    Very nice shop. Congrats on the feature.

  • solomia7

    Monika Moroz from NickoArts said 1 year ago

    I love linen because of the qualities you described so nicely :) Congratulations on the feature of your beautiful shop. I wish you much success.

  • DecoUno

    DeUno from DeUno said 1 year ago

    Beautiful shop! Great products! Congratulations on the feature!

  • PokutniaAnna

    Anna from FairyToysWorld said 1 year ago

    Very nice linen collection. I like these great pastel colours very much!

  • GTDesigns

    renee and gerardo from GTDesigns said 1 year ago

    I have loved this shop for a long time! Beautiful product!! Congrats!!!

  • rhondastubbs2

    Rhonda Stubbs from RhondaCorner said 1 year ago

    Your story is wonderful and I love the colors you use. The linen looks inviting and comfy. What a wonderful story and I wish you the very best on any of your future endeavors.

  • SumyFoxyStyle

    Anna L. from FoxyStyleJewelry said 1 year ago

    What a great photos! Love the colors softness of your beautiful linen creations. Congratulations on the feature!

  • TreasuredMemoryLane

    Sujata from TreasuredMemoryLane said 1 year ago

    Lovely items made of linen fabric! Good to learn a bit about the fabric. Congratulations on the feature!

  • pillowlink

    Rosita from pillowlink said 1 year ago

    Super great quality products, lovely story. It is really interesting fact that in Australia they managed to have linen from Lithuania. My origin country Lithuania and I also do use linens from Lithuanian suppliers. The quality is really good and be sure buying from this House of Baltic linen shop - you will have great quality linens!

  • gardenmis

    Priscilla from Gardenmis said 1 year ago

    Your linens are most lovely! Congrats on the feature and best wishes for achieving all your goals and dreams :)

  • bedouin

    Nicole from Crackerjackarma said 1 year ago

    A favorite for years. I'd like one of EvEryThinG ~!~ classic and beautiful each piece looks so comfortable to wear or to flop down on. Cheers to much continued success

  • mamabear2four

    Sissy from SissysPaintedPieces said 1 year ago

    Love the colors!! Congrats on your feature.

  • suzannerorick1

    Suzanne Rorick from TheArtCompass said 1 year ago

    What a beautiful shop and such lovely linens. I'm drooling over the waffle textured blanket - it's now on my Christmas list :) Congrats on the feature!

  • f4kfoogb

    maggie from BlossomBouquetStudio said 1 year ago

    Congrats on the feature!

  • elizabethforster

    elle and belle Forster from elleandbellejewelry said 1 year ago

    Beautiful products, Doville! Love your daughter's fashion pieces! All the best!

  • nelakohl

    neilina from NeilinaPrintables said 1 year ago

    Nice Linen Collection!

  • accentonvintage

    accentonvintage from accentonvintage said 1 year ago

    Lovely products! Linen is great material!

  • LadyInPurple

    Jennifer Tyson from LadyInPurpleBoutique said 1 year ago

    Thanks for sharing your interesting story Doville and congrats on the feature!

  • silpionelf

    Karen from KnitPeddler said 1 year ago

    What a wonderful story! Thanks for sharing something that means so much to you with the rest of the world. Congrats on your feature! All the best. <3

  • PetroBean

    Oriaku Onuoha-Bean from JewelryByOri said 1 year ago

    These look cozy and comfortable. Congrats on the feature!

  • cardhugs

    Rosemary Lambert from cardhugs said 1 year ago

    I love the work you're doing with colors, those pastels are awesome. I also admire the lace and the fact you keep on creating new things. Go for it! Congratulations!

  • drmcl1

    Donna McLaughlin from DonnaRuthsBoutique said 1 year ago

    Congratulations on your feature! Eco friendly is what it's all about.

  • bijubrill

    Sorina from BijuBrill said 1 year ago

    I adore linen, it's such a comforting material. really love the shop

  • ysib9ldx

    Kelly from CedarMillStudio said 1 year ago

    Beautiful shop!

  • Kashuen

    Kashuen Collectibles from Kashuen said 1 year ago

    I like the fact that linen can regulate the temperature of the body. And it looks so good.

  • 1StopSteampunkShoppe

    One Stop Steampunk Shoppe from OneStopSteamShoppe said 1 year ago

    Lovely shop! Congrats on the feature! :)

  • jarmfarm

    Robin from jarmfarm said 1 year ago

    I have had this shop in my favorites for as long as I can remember. Spectacular items and the romantic photography has always caught my eye. I am very happy to see a feature for TheHouseOfBalticLinen. Congrats !

  • jdskansasarts

    Julie Sewell from jdskansasarts said 1 year ago

    I am breathless looking at your work and what you produce. I've always avoided linen because it so rapidly wrinkled but I see that you honor the wrinkles. I love that you have such warm feelings for people you come into contact with. I'm sure they will be very sad to see you go. I'm not complaining because there are so many much more severely impaired than I. My life challenges are such that I have become limited in what I can do physically and tucking in sheets under the edges of my big foam mattress is essentially impossible. How wonderful it would be to have some sort of sheet that doesn't require tucking! For some years I've looked for the thread count to help me decide which to buy. Do you have such a characteristic that is expected from your fabrics? Your life and world seem so beautiful! I hope they will always be so. Julie Sewell

  • kotskulich

    Tiana Kotskulich Precious Embroidery from TianaHandmade said 1 year ago

    Thank you for telling this amazing story! I adore linen and love to use linen fabric and threads in my embroidery designs.

  • yinydbcm

    Marta LILOUDESIGN from LilouDesignHandmade said 1 year ago

    Very nice ....

  • roseschmuck

    Susanne Rose from cakecandleholder said 1 year ago

    Wonderful shop, nice to see

  • rachbing

    Rachel Bingaman from BingArt said 1 year ago

    Lovely shop and work! Congrats on the feature :)

  • susanperlow

    Susan Perlow from PrimordialAdornment said 1 year ago

    Absolutely gorgeous.

  • MysticalRaindrops

    Jeannie from MysticalRaindrops said 1 year ago

    Such pretty lace on the pillow edges and I love the pj's.

  • astulka76

    Asta from CasesEmporium said 1 year ago

    Lovely story. I live in Lithuania and I also use linens from Lithuanian suppliers for my products. All the Best!

  • 2TrickPony

    Rachel from 2TrickPony said 290 days ago

    your products are delicious - I just want to cuddle up with the bedding, Congratulations on the feature!

  • nerina52

    nerina52 from nerina52 said 226 days ago

    Congratulations, I love your shop and I enjoyed reading your story ... good work :)

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