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Featured Shop: Gadegaard Design

Sep 16, 2015

by Susanne Gadegaard

Etsy.com handmade and vintage goods

Hi! My name is Susanne Gadegaard, and I make couture bridal headpieces and accessories. My label is called Gadegaard Design. I live and work in a small village in central Denmark, with forests and fields right outside my door.

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I come from an extremely creative family. My mom and dad both paint, and my brother makes furniture. When my husband proposed to me in 2007, it opened up a whole new world of creativity – a world of lace, crystals and glamour. As we planned our wedding, I found myself making invitations by hand, crafting favors, and of course, designing my own veil and jewelry.

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By the time we were married in 2009, I had completely fallen in love with making headpieces. Even after my wedding had passed, I continued making new pieces, focusing on unique designs that weren’t available elsewhere. I opened my Etsy shop in September 2011, selling fascinators — with moderate success. As I got better and more confident, I started making more delicate designs using lace, pearls and crystals. Eventually, my style evolved into what it is today.

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I am completely self-taught, and over the last few years, I’ve learned what it means to be driven by creativity. Author Elizabeth Gilbert recently said: “Creativity is a crushing chore and a glorious mystery. The work wants to be made, and it wants to be made through you.” I really understand this on a deep level. I can feel it in my core if a design is missing something, and I need to fulfill my vision for every piece I make in order to feel content.

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Aside from spending time with my husband and son, I’m happiest when I’m working in my studio. When I create, I feel free. When I really need to wind down, I work on new pieces, following my intuition and working without any drawings or plans. I feel the materials and work with them; sometimes it works beautifully, and sometimes it doesn’t. It’s an organic process, and I love it.

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It can be a daunting task to open yourself up to the world, but when I started selling my designs, Etsy was a safe place to do so. Plus, I could start selling from day one, without needing to hire a professional to make a website for me. Everything was there, ready to use. Now, when a customer sends me photos of her big day, it’s the absolute best feeling ever. In the future, I’d love to get the chance to see even more brides wearing my work. I also want to explore new skills and enjoy life with my family.

Follow Gadegaard Design on Facebook, Twitter, Pinterest and Instagram.

Photographs by Tina Liv.

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