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Featured Shop: Eina Design

May 1, 2015

by Einat Garber

Etsy.com handmade and vintage goods

Hello! I’m Einat, of Eina Design, and I create unique, laser-cut home decor. My products are made in my family’s metal factory, which was founded by my grandfather 60 years ago. I live in Tel Aviv, Israel, with my husband and our two little boys.

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Eina Design started about three years ago when I moved to a new apartment. I was looking for a place to display my designer toy collection; when I couldn’t find a shelf I liked, I decided to create one myself. The result was gorgeous, so I didn’t stop there – next, I made hook hangers for the boys’ room and a lace-inspired shelf for the kitchen. I didn’t realize the potential in my products until my family and friends came to visit and expressed an interest in buying my work. That was the decisive moment for me.

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I find inspiration in many places and spaces: in music, art, and architecture. Inspiration is truly everywhere. My family factory is a huge source of inspiration as well – I enjoy exploring the different machinery and materials, and thinking about how to transform rough elements into delicate pieces. I’m also inspired by my boys. Their endless imaginary world is a fountain of ideas and creativity.

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I design for myself and test out all of my products as much as possible. I use a rapid prototyping process, and I try to get as much feedback from close family and friends as I can. The cycle of prototyping, testing, and asking for feedback can be tedious, but it’s worth the effort. My product development never stops – the cycle continues even after items are sold. Customer feedback, suggestions and requests all go into the design process for future versions of my products.

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For me, Etsy is a dream come true. It connects me to customers all around the world and creates a constant dialogue that allows me to continue developing my work. Being a part of this huge community of creators is inspiring and empowering. I’m currently researching new materials to work with, and I plan to launch a new set of products very soon.

Follow Eina Design on Facebook, Instagram and Pinterest.

All photographs by Eina Design.

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Magical unicorn wall rack
Magical unicorn wall rack
Einadesign
$25.00 USD
Personalised Dinosaur wall hook
Personalised Dinosaur wall hook
Einadesign
$25.00 USD
Two spaceships wall hooks
Two spaceships wall hooks
Einadesign
$42.00 USD
Personalised Dinosaurs coat rack
Personalised Dinosaurs coat rack
Einadesign
$42.00 USD
Jurassic Dinosaurs coat hooks
Jurassic Dinosaurs coat hooks
Einadesign
$42.00 USD
Personalised Magical unicorn wall rack
Personalised Magical unicorn wall rack
Einadesign
$25.00 USD
Scallop Shelf Ledge
Scallop Shelf Ledge
Einadesign
$47.00 USD
Ballerinas coat rack
Ballerinas coat rack
Einadesign
$42.00 USD
Personalised Rocknroll Guitar Coat Rack
Personalised Rocknroll Guitar Coat Rack
Einadesign
$42.00 USD
Smily eyes cloud wall hook
Smily eyes cloud wall hook
Einadesign
$20.00 USD
Ballerina wall hook
Ballerina wall hook
Einadesign
$25.00 USD
Personalised Two wall hooks- unicorn and dino
Personalised Two wall hooks- unicorn and dino
Einadesign
$42.00 USD
Two wall hooks- unicorn and dino
Two wall hooks- unicorn and dino
Einadesign
$42.00 USD
Small scallop shelf ledge
Small scallop shelf ledge
Einadesign
$25.00 USD
Bambi wall hook
Bambi wall hook
Einadesign
$25.00 USD
Rocket wall hook
Rocket wall hook
Einadesign
$25.00 USD
Small scalloped metal shelf
Small scalloped metal shelf
Einadesign
$25.00 USD
Forest animals coat rack
Forest animals coat rack
Einadesign
$42.00 USD
Mini pegboard - Craft storage - Office decor - Magnetic board - Bulletin board
Mini pegboard - Craft storage - Office decor - Magnetic board - Bulletin board
Einadesign
$70.00 USD
Metal long straight shelf
Metal long straight shelf
Einadesign
$47.00 USD
Nordic flower wall hook - set of 3
Nordic flower wall hook - set of 3
Einadesign
$42.00 USD
Mini Scalloped Shelf for PegBoard
Mini Scalloped Shelf for PegBoard
Einadesign
$25.00 USD
Fox wall hook
Fox wall hook
Einadesign
$25.00 USD
2 cloud wall hooks, sleepy eyes ,smiling eyes
2 cloud wall hooks, sleepy eyes ,smiling eyes
Einadesign
$35.00 USD
Large lace coat rack
Large lace coat rack
Einadesign
$52.00 USD
Magnetic Hook
Magnetic Hook
Einadesign
$10.00 USD
Spaceship wall hook
Spaceship wall hook
Einadesign
$25.00 USD
Woodland wall hook
Woodland wall hook
Einadesign
$42.00 USD
Dinosaurs coat rack
Dinosaurs coat rack
Einadesign
$42.00 USD
Ballet dancer wall hook
Ballet dancer wall hook
Einadesign
$25.00 USD
6 Extra hooks
6 Extra hooks
Einadesign
$10.00 USD
Small scalloped metal shelf
Small scalloped metal shelf
Einadesign
$25.00 USD
Dino small wall hook
Dino small wall hook
Einadesign
$25.00 USD
Fawn metal shelf
Fawn metal shelf
Einadesign
$46.00 USD
Personalised Two Metal dino wall hooks
Personalised Two Metal dino wall hooks
Einadesign
$42.00 USD
Ballet dancers coat rack
Ballet dancers coat rack
Einadesign
$42.00 USD
Small metal shelf for pegboard
Small metal shelf for pegboard
Einadesign
$25.00 USD
Personalised Woodland Coat Rack
Personalised Woodland Coat Rack
Einadesign
$42.00 USD
Leopard tiger jungle coat rack
Leopard tiger jungle coat rack
Einadesign
$42.00 USD
Spaceship retro wall hook
Spaceship retro wall hook
Einadesign
$25.00 USD
Personalised Ballet dancers wall hook
Personalised Ballet dancers wall hook
Einadesign
$42.00 USD
Retro Spaceship Coat Rack / Space Rocket Towel Hook / Rocketship Wall Art / Functional Wall Decor
Retro Spaceship Coat Rack / Space Rocket Towel Hook / Rocketship Wall Art / Functional Wall Decor
Einadesign
$25.00 USD
Woodland Coat Rack
Woodland Coat Rack
Einadesign
$42.00 USD
Personalised Fawn wall hook
Personalised Fawn wall hook
Einadesign
$25.00 USD
Fawn wall hook
Fawn wall hook
Einadesign
$25.00 USD
Fox wall hook
Fox wall hook
Einadesign
$25.00 USD
Fawn wall hook
Fawn wall hook
Einadesign
$25.00 USD
Metal long straight shelf
Metal long straight shelf
Einadesign
$47.00 USD
Scallop Shelf Ledge
Scallop Shelf Ledge
Einadesign
$47.00 USD
Floral wall hook, Folk, Scandinavian design
Floral wall hook, Folk, Scandinavian design
Einadesign
$20.00 USD
3 wall hooks- unicorn, dino,spaceship
3 wall hooks- unicorn, dino,spaceship
Einadesign
$54.00 USD
Swan lake wall hook
Swan lake wall hook
Einadesign
$25.00 USD
MIni Pegboard - Key hooks - Entryway organizer - Entryway storage - Entryway decor - Magnetic board
MIni Pegboard - Key hooks - Entryway organizer - Entryway storage - Entryway decor - Magnetic board
Einadesign
$70.00 USD
Swan wall hook
Swan wall hook
Einadesign
$25.00 USD
Retro Spaceship Coat Rack / Space Rocket Towel Hook / Colorful Nursery Wall Art / Functional Wall Decor
Retro Spaceship Coat Rack / Space Rocket Towel Hook / Colorful Nursery Wall Art / Functional Wall Decor
Einadesign
$25.00 USD
Boho flower wall hook, Folk, Scandinavian design
Boho flower wall hook, Folk, Scandinavian design
Einadesign
$20.00 USD
Magical unicorn wall hook
Magical unicorn wall hook
Einadesign
$25.00 USD
Brachiosaurus Dinosaur wall hook
Brachiosaurus Dinosaur wall hook
Einadesign
$25.00 USD
Woodland coat rack
Woodland coat rack
Einadesign
$42.00 USD
Sleepy eyes  cloud wall hook
Sleepy eyes cloud wall hook
Einadesign
$20.00 USD

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