In our weekly Featured Shop series, we shine a light on a standout shop from Etsy’s talented seller community, offering readers a behind-the-scenes look at their process and story.
“Slow down, get cozy, get crafty.” They’re the kind of words you wouldn’t be surprised to find stitched onto an embroidery hoop and displayed on the wall: a daily reminder to enjoy life’s small wonders. For Cozy Blue founder Liz Stiglets, it’s this personal mantra that inspires her popular line of embroidery patterns and DIY kits, each one a colorful encapsulation of the everyday magic that surrounds her in the picturesque mountains of Asheville, North Carolina, where she lives with her family in a quintessentially cozy blue house.
Explore the Cozy Blue collection
The way Liz sees it, whether you’re a lifelong embroiderer or have never set a stitch, a lovingly assembled kit can help you connect with your own inner artist. “Embroidery is a really accessible way to be creative,” she says. “My job is to make it as easy as possible for folks to jump right in, and then to support and cheer them on along the way.” With intricate design options ranging from modern moon phases to rustic cottages, each Cozy Blue set comes fully stocked with all the tools you need to make your own hand-stitched hoop—perfect for a summer project or a heartfelt housewarming present. Although take it from Liz: Once you complete a piece, you’ll likely be looking for a place in your home to proudly display it.
Read on to learn all about the therapeutic power of stitching, then shop the Cozy Blue collection.
How did you get started with embroidery? Did someone teach you?
I first started experimenting with it as a teenager, stitching little designs onto my backpack and my jeans. I put it away for a while, then came back to it years later when my kids were very young, and I pretty much never stopped! I’m completely self-taught. Sometimes I’ll look things up in books or online, but for the most part I really enjoy figuring things out on my own and experimenting with what I like and what works for me.
What will customers find inside one of your kits?
The kits include everything you need to get started. The pattern is pre-printed on the fabric, and the floss, needle, and hoop are included too. I also tuck in a Getting Started Guide, which walks you through setting up your hoop and prepping your embroidery floss. And then my How-to Guide includes diagrams for a handful of my favorite basic stitches. I give notes for each design, including which stitches I used where, so folks can replicate my example photos if they want to—or they can do their own thing.



What’s your favorite thing about stitching?
There’s so much that I love! It’s wonderfully portable—you can just throw all of your supplies into a bag and take them with you anywhere. It’s easy to pull it out when you have a few minutes here, a few minutes there. There’s no counting or keeping track.
I also love the versatility. There are thousands of different embroidery stitches, and a thousand variations on them. You can make them longer or shorter, thicker or skinnier, change the orientation or color, and combine them in unexpected ways. There are just so many options, and they all offer chances to be unique and creative.
For someone who’s never tried embroidery before, how would you explain the benefits?
I find it to be really meditative. When you sit down to embroider, you have the opportunity to kind of take a step back from whatever’s going on around you and bring your focus to your stitches. The repetition is soothing.
Scientifically speaking, there’s also tons of research showing the positive effects of crafts and creativity on the brain, and on mental health. It is absolutely a path toward happiness, self-expression, and growth.



Where do you find the inspiration for your designs?
I always keep my eyes open as I go about my days. I’m a “noticer.” My mind is constantly on the lookout for ways to connect different ideas and elements, color combinations, shadows, and the shapes of plants and flowers.
And of course there is art everywhere we look—from logos and packaging to animation, social media, fine art, architecture: It’s literally all around us! I also draw from the vibrant art scene and natural beauty of Asheville. There are mountains and forests, a rich history, and tons of street art, music, and creative people. It’s definitely an inspiring place to live.
Which of the items in your shop are the most popular?
Bee Lovely, Sea Captain, and Lunar Blossom are customer favorites. And more recently, Night Garden and Fairy Ring too. Everyone loves the moons and mushrooms!
Last year I made my Show Up design, which is kind of my own personal mantra for living my best life. The words “Show up, be true, be kind, keep going” are the focal point. It’s been really nice to see how those words resonate with a lot of people.


What do your customers say draws them to your work?
I think the thing that initially attracts them is my use of color, and my overall style. But what really grabs people is the way they feel when they look at certain designs. Sometimes a piece will remind them of a special person or place in their lives. For others, it’s the colors that speak to them and make them feel happy, or moody, or nostalgic. But what it all comes down to, I think, is a feeling—something that they want to feel more of. It’s a really sweet and personal thing.
What do you love most about what you do?
I appreciate having the opportunity to connect with so many people through my work. I really, truly believe everyone is creative, and I do my very best to encourage everyone that I meet to slow down, get cozy, get crafty. I think it’s so important to take time to nurture the creative parts of ourselves. When I can help people tap into their creativity and find some quiet and joy in their day, that makes me really happy.
Follow Cozy Blue on Instagram, Facebook, and Pinterest.
Studio photography by Chelsea Lane Photography. Product photography courtesy of Cozy Blue.
69 comments
Sharon from YearsAfter said 1 year ago
Love your embroidery kits! Lots of enchanting detailed designs! Each one is so beautiful that it's hard to choose just one!
Gillian Northcott from Esani said 1 year ago
Wow so lovely to see embroidery being given a contemporary look. Amazing work.
Levchenko Anna from ToddlerSmileShop said 1 year ago
This is a very meditation-sedative exercise.
ClassicMemories from ClassicMemories said 1 year ago
Lovely shop. So creative. Congrats on the feature.
Clothing Mint from ClothingMint said 1 year ago
Beautiful work!
Jeannie from heartfeltwhimsy said 1 year ago
Congratulations! What beautiful patterns and colors!
Sujata from TreasuredMemoryLane said 1 year ago
Wow! Beautiful embroidery kits of so many kinds! Reminds of the time I used t do it. I still have 2 of my works set in hoops stored in treasured chest:). Love your work space. Congratulations!!
Christina from TheWildPlum said 1 year ago
I am enamored! Truly, stunning! Congratulations Liz on the beautiful business and feature.
Maria Shacreaw from StarlightBags said 1 year ago
Nice workspace! looks like an inspirational place to work! So much natural light!
Nicole from KarmaCodeOne said 1 year ago
So sweet and beautiful ~ inside and out. The crafting kits look creative, friendly with something for just about everyone. I like the Night Garden ~!~ Cheers to much continued success.
accentonvintage from accentonvintage said 1 year ago
Beautiful designs!
Olga Kaplina from FunnyLoopsFinds said 1 year ago
Lovely shop. Lots of enchanting detailed designs!
Anastasiya from byKiama said 1 year ago
Really enchanting! Very beautiful emroidery! I have never tried, but I think it is sooooo relaxing)
Anna from ANNNADesign said 1 year ago
I love embroidery. I got great pleasure from this article. Thank!
Margaret Goodwin from PixelsandPaintArt said 1 year ago
What a lovely article and gorgeous embroidery designs!
Tatyana from MOMsBirdie said 1 year ago
very cute idea :) I like custom items
Lu Lu from Vol4iwa said 1 year ago
A daily reminder to enjoy life’s small wonders - it is so lovely!
Oksana from AmigurumiJoys said 1 year ago
Great works and charming kits. Everything is very creative)
Nadin from NadinArtCraft said 1 year ago
Amazing embroidery! It is difficult to single out one thing. I want to enjoy all the designs!
Anna from FairyToysWorld said 1 year ago
Your style is awesome! Wish you good luck!
Anna Sypalo from XstitchbyAnna said 1 year ago
Wonderful gifts!
Stekia Pantou from StekiapantouStore said 1 year ago
nice colorful art. you can relax with a new design and the resault is perfect for your eyes your soul and your friends
Anna from LissiKids said 1 year ago
very beautiful kits !!!! I am delighted with them
Polina Fomina from SPLUSHKIMOBILI said 1 year ago
the embroideries are sooo beautiful! great kits for people who would like to create some beauty themselves!
Inessa from LuminessaAccessories said 1 year ago
Wonderful designs, embroidery is my passion!))
Olga from Houseinthevillage said 1 year ago
I love embroidery and I love to embroider! Wonderful designs and inspiration ideas, thank you!
Irina Zozulya from CleomaKnitShop said 1 year ago
I love embroidery! People have an abundance of ideas they can execute simply from using a needle and thread!
Carol from MasCollected said 1 year ago
Wonderful designs, concept, packaging. I'll take one of each!
Amy from shopbirchavenue said 1 year ago
I've purchased two kits and one pattern from Cozy Blue. Not only did I enjoy them, the recipients loved their gifts. I'm so glad this shop and creator is getting extra attention!
Jennifer Tyson from LadyInPurpleBoutique said 1 year ago
Congrats on the feature! I used to do embroidery a long time ago. It reminds me of my great grandmother because she taught me how to do it. I love your updated designs!
TropicalGarden from TropicalGarden said 1 year ago
Amazing shop and DIY embroidery kits! I love embroidery, thanks for sharing!
Nataly Makina from NatalyMak said 1 year ago
I also think that all people creative. I like to see how excellent jewelry embroidered on my kit.
Posh Park from PoshPark said 1 year ago
Love the idea! this is such an inspiration! ♥
Evgeniia from catovasia said 1 year ago
oh my God it's so beautiful and stylish! I wish I could learn to embroider
Piper Pixie from PiperPixieDesigns said 1 year ago
SOOOOO Jelly of that super cute tiny home right now!!! Also, I need these kits in my life:)
Judy W from JudyHandmadeCreation said 1 year ago
Love your embroidery kits! The designs are awesome!
maggie from BlossomBouquetStudio said 1 year ago
Congratulations on the feature! Love your work! Giving others the way to be creative is a great gift!
Kristina from Krisboprops said 1 year ago
How beautiful and soul everything is done! Fascinating work, applaud!)
Rosita from pillowlink said 1 year ago
Lovely works!
Anna from AnchutkaToys said 1 year ago
Very beautiful work! Cozy workshop and house!
Alexandra from PERLINAJEWELRYshop said 1 year ago
very sweet ))))
Cathy White from msbijouxjewelry said 1 year ago
Lovely designs, enjoyed reading this feature
Amanda Lewis from PETALGallery said 1 year ago
Very giftable items....smart.
Anna Selezneva from AnnyFunnyXx said 1 year ago
Thank you very much! Very interesting! I make patterns for embroidery. I would like to create and sets. But since they are rarely ordered, it turns out very expensive. And Liz has a separate cottage and an entire production. Do not compare with mine. But there is where seeks. How to get to your advertising? :) Then the dream become closer :)
Katerina Korykova from LeepsLeepsJewelry said 1 year ago
Amazing! I love embroidery. And I will also do it for my home soon.
AnitasPottery.com from potterybyAnita said 1 year ago
Beautiful new take on an old craft! I love your adorable workshop, too! Congrats & Best Wishes! 🌷🌷🌷
emaxtees from EmaxTees said 1 year ago
Amazing shop and items, keep walking, you are doing great job ;)
Posh Park from PoshPark said 1 year ago
A truly stunning work of art! Amazing designs!
Kaja from naniewymiar said 1 year ago
wow, amazing :)!! i also embroider too :)
Elena from BestBijouxStore said 1 year ago
I am enamored. Nice workspace.
Vera from ArtnCraftbyVera said 1 year ago
How inspiring! Embroidery for home decor is always a good idea!
May Be from FinchAndSage said 1 year ago
Very inspiring designs. I adore the cozy vibe -and your tiny office house! It's amazing! =)
Kateryna from Koteykasdesign said 1 year ago
wow!!! Great idea! It looks very nice)))
Сергей Игоревич from Friojanestudio said 1 year ago
Lovely shop! I wish you all the best!
ktwo y said 1 year ago
Cute!
Tiana Kotskulich Precious Embroidery from TianaHandmade said 1 year ago
Congratulations! Such a lovely embroidery and creative designs
Lertpan Pathamavuthikan from orientaltribe11 said 1 year ago
So cute 😍
Lira Allayarova from LiraAllayarova said 1 year ago
Oh, very good! I am too designer. Let goo to me)
Tran said 1 year ago
Amazing art ! Love your work
Elizabeth Welsch from PolishedPrettyPrints said 1 year ago
Oh this is so sweet!
Morgane C. from PrintableWordsFR said 1 year ago
Will do it for sure when I'll be pregnant, love it !
Linda Marie from KayceeBellaPretty said 1 year ago
So cool! So much detail.
queenb4495 said 1 year ago
Love your studio/workspace!!!
Wanda said 319 days ago
Totally love your designs, hope to get some kits soon. I've got to many irons in the fire rite now, some burning at both ends. So Glad to have found you. I started emboidery when I was in 2nd or 3rd grade in school. thanks, Wanda
mary brandenburg said 318 days ago
Haven't decided, so many kits to chose from.
Kelly Page said 276 days ago
I LOVE your collection, page, and studio! I embroidered when younger, so am so glad I found your Esty "feature". Can these items be considered, are small enough to be considered tree ornaments? Is the collection just of the ones shown enlarged, or can I choose from the one pic that is shown with most of them? Do you have a suggestion as to which ones would be best as a set (though one per giftee)? Does each pattern have a certain color cloth or is that optional? Sorry so many questions, but didn't want to lose this page, by leaving it. Thank you and be well!
Luiza K from beautypainting7 said 270 days ago
Beautiful!
Tasha from MollyKissDesign said 268 days ago
Love your embroidery kits!
Halyna from Vpodoba said 215 days ago
Oh how cosy you are, your products look great! I just started my business on Etsy and it's incredible that there are so many creative people here