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Featured Shop: Blush Fashion

Mar 4, 2013

by BLUSHWOMEN

Etsy.com handmade and vintage goods

My name is Sheryll Raz Gold, and I design and make women’s clothing for my shop, Blush Fashion. I live near the Mediterranean, in Tel Aviv, Israel, with my rock star husband and our three little children.

I do what I do because I love colors, trends, textures, and the female body. I think that I bring a new, different type of dress to the market: they aren’t too fancy or kitschy, but are trendy and glamorous for the contemporary girl. The dresses I design are ideal for parties, cocktails, weddings, prom, and dinners. I also make casual clothes – the kind I like to wear for everyday life. These clothes are comfortable and feminine at the same time.

My studio is a is a very creative atmosphere, and it’s only a five-minute bike ride from my home. My inspiration comes from old magazines, design books, art and history – I try to update trends and create my own as well. I get excited in fabric stores, like a little girl in a candy shop. I need to touch, feel, and sense all the fabrics in the store as part of my process.

Some of my designs start as sketches, and some start with draping on a mannequin. Next, I make patterns and cut them out in paper. This is my favorite part of my process because it’s the moment when I make decisions and find creative solutions for my ideas. When the final model is complete, I prepare the pattern in different sizes and choose the fabric color. Then I cut the patterns out on fabric. I am assisted by Yelena, who works with me. Yelena also helps me sew the clothes. The final step is ironing and folding so everything is ready to be sent to countries all over the world, to the beautiful Etsy girls who order from me.

Before I opened my Etsy shop, my clothes were sold in selected boutiques in Israel. In the wake of global economic crisis, some of these boutiques closed. Just over a year ago, a friend told me about Etsy and I decided to give it a try. I discovered that I could sell my creations all over the world, to women who love the clothes I design and make. By selling on Etsy, I could lower my prices since I wasn’t paying a high fee to boutiques. It is so convenient and economical for everyone – both seller and buyer!

I love the Etsy customer. She has high consumer awareness, knows exactly what she is looking for, and appreciates that the clothes she buys are unique and are handmade with love. Although I am overseas, I try to give personal attention to each of my customers. If a client is confused or needs advice, I always try to understand her needs and help however I can. If she has received her order and does not like how the garment sits on her, I offer a replacement, refund, or alteration solution (like shortening or narrowing the garment). In some cases, I also do custom orders for special size or fabric requests. Working with my customers ensures the best results. The most important thing to me is that they are satisfied.

Creativity is my life – I’m addicted to it, and I always feel like creating. Even when I’m on vacation, I look for sources of inspiration and new materials to work with. Business on Etsy makes me much more relaxed. I can continue doing what I love, my English has improved, and I correspond with people all over the world – from many countries and cultures – it is so exciting!

All photographs by Blush Fashion.

Featured Shop Archive

Lace Flutter Sleeves bohemian wedding dress,chiffon meshskirt Vintage Style 1285
Lace Flutter Sleeves bohemian wedding dress,chiffon meshskirt Vintage Style 1285
BLUSHFASHION
$370.00 USD
Square Neckline Vintage inspired Wedding Dress, Bohemian Lace ,Long Sleeves dress 1282
Square Neckline Vintage inspired Wedding Dress, Bohemian Lace ,Long Sleeves dress 1282
BLUSHFASHION
$363.00 USD
Bohemian V neckline wedding dress with bell sleeves 1284
Bohemian V neckline wedding dress with bell sleeves 1284
BLUSHFASHION
$375.00 USD
Bohemian Bell sleeves Wedding Dress ,Empire waistline 1291
Bohemian Bell sleeves Wedding Dress ,Empire waistline 1291
BLUSHFASHION
$363.00 USD
Vintage Lace Flutter Sleeves, Backless wedding dress,  1278
Vintage Lace Flutter Sleeves, Backless wedding dress, 1278
BLUSHFASHION
$370.00 USD
SALE Off the shoulder wrap wedding dress  with pockets , vintage inspired ,bohemian wedding dress, Ivory lace long sleeves dress 1244
SALE Off the shoulder wrap wedding dress with pockets , vintage inspired ,bohemian wedding dress, Ivory lace long sleeves dress 1244
BLUSHFASHION
$355.00 USD
SALE Curve & Plus size Lace Flutter Sleeves wedding dress, Ivory boho wedding dress with pockets 1267
SALE Curve & Plus size Lace Flutter Sleeves wedding dress, Ivory boho wedding dress with pockets 1267
BLUSHFASHION
$433.00 USD
SALE Square Neckline Vintage inspired Wedding Dress, Pearl color Lace of roses Long Sleeves dress, Rustic wedding dress 1207
SALE Square Neckline Vintage inspired Wedding Dress, Pearl color Lace of roses Long Sleeves dress, Rustic wedding dress 1207
BLUSHFASHION
$363.00 USD
SALE Wrap Straps lace wedding dress , wedding dress with pockets , simple wedding dress , Bohemian wedding dress, Beach wedding dress 1238
SALE Wrap Straps lace wedding dress , wedding dress with pockets , simple wedding dress , Bohemian wedding dress, Beach wedding dress 1238
BLUSHFASHION
$370.00 USD
SALE Wrap lace bohemian wedding dress, Ivory butterfly sleeves 1247
SALE Wrap lace bohemian wedding dress, Ivory butterfly sleeves 1247
BLUSHFASHION
$355.00 USD
SALE Diamond neck wedding dress with pockets , vintage inspired ,bohemian wedding dress, Ivory lace long sleeves dress 1243
SALE Diamond neck wedding dress with pockets , vintage inspired ,bohemian wedding dress, Ivory lace long sleeves dress 1243
BLUSHFASHION
$370.00 USD
SALE Wedding Dress Separates, Two Piece Bridal Gowns , Vintage style Lace ,Short Sleeves Top and Ivory Lace Skirt with pockets 1249
SALE Wedding Dress Separates, Two Piece Bridal Gowns , Vintage style Lace ,Short Sleeves Top and Ivory Lace Skirt with pockets 1249
BLUSHFASHION
$393.00 USD
SALE long sleeve wedding dress, Wrap Long sleeves  lace wedding dress , Mermaid wedding dress  , Bohemian wedding dress 1239
SALE long sleeve wedding dress, Wrap Long sleeves lace wedding dress , Mermaid wedding dress , Bohemian wedding dress 1239
BLUSHFASHION
$373.00 USD
SALE Champagne Wedding Dress, Beach Wedding Dress, Thin Straps Lace And Tulle Dress, Summer Gold Wedding Dress 1205
SALE Champagne Wedding Dress, Beach Wedding Dress, Thin Straps Lace And Tulle Dress, Summer Gold Wedding Dress 1205
BLUSHFASHION
$326.00 USD
SALE Boho lace dress, pink blush wrap dress 1124
SALE Boho lace dress, pink blush wrap dress 1124
BLUSHFASHION
$356.00 USD
Ivory Tulle and Lace Sleeveless Maxi Bridal Gown, Lace and tulle bridal maxi gown  1145
Ivory Tulle and Lace Sleeveless Maxi Bridal Gown, Lace and tulle bridal maxi gown 1145
BLUSHFASHION
$348.00 USD
SALE Curve & Plus size Sleeves lace wedding dress,Long sleeves Ivory boho wedding dress with pockets 1269
SALE Curve & Plus size Sleeves lace wedding dress,Long sleeves Ivory boho wedding dress with pockets 1269
BLUSHFASHION
$433.00 USD
Ivory Square Neckline Vintage inspired Wedding Dress with Pockets, Pearl Lace Long Sleeves dress,  1265
Ivory Square Neckline Vintage inspired Wedding Dress with Pockets, Pearl Lace Long Sleeves dress, 1265
BLUSHFASHION
$483.00 USD
SALE Curve & Plus Size  Champagne lace wedding dress ,three quarters sleeves lace dress,Plus size Boho wedding dress 1124
SALE Curve & Plus Size Champagne lace wedding dress ,three quarters sleeves lace dress,Plus size Boho wedding dress 1124
BLUSHFASHION
$433.00 USD
SALE Bohemian ivory bat sleeves maxi lace dress,simple wedding maxi dress, bohemian wedding Dress,  1241
SALE Bohemian ivory bat sleeves maxi lace dress,simple wedding maxi dress, bohemian wedding Dress, 1241
BLUSHFASHION
$439.00 USD
SALE Golden lace wedding dress, vintage inspired maxi wrap dress 1124
SALE Golden lace wedding dress, vintage inspired maxi wrap dress 1124
BLUSHFASHION
$356.00 USD
SALE Square neckline ,Long sleeves wedding dress,with chiffon skirt, simple wedding dress , Bohemian wedding dress, Beach wedding dress 1231
SALE Square neckline ,Long sleeves wedding dress,with chiffon skirt, simple wedding dress , Bohemian wedding dress, Beach wedding dress 1231
BLUSHFASHION
$378.00 USD
SALE Curve & Plus size Ivory bat sleeves Maxi lace  Wedding Dress,  Ivory Lace Maxi Wedding Dress, Country Wedding Lace Dress,1044
SALE Curve & Plus size Ivory bat sleeves Maxi lace Wedding Dress, Ivory Lace Maxi Wedding Dress, Country Wedding Lace Dress,1044
BLUSHFASHION
$433.00 USD
SALE Curve & Plus size Ivory Open back wedding dress, Lace three quarters Sleeves , Lace Bridal boho dress,  1118
SALE Curve & Plus size Ivory Open back wedding dress, Lace three quarters Sleeves , Lace Bridal boho dress, 1118
BLUSHFASHION
$433.00 USD
SALE Curve & Plus size  Off-The-Shoulder Blush Pink Floral Lace Maxi Dress, Three Quarters Sleeves 1119
SALE Curve & Plus size Off-The-Shoulder Blush Pink Floral Lace Maxi Dress, Three Quarters Sleeves 1119
BLUSHFASHION
$433.00 USD
SALE Woodland Wedding Dress, Flutter Sleeves On Long Sleeves Lace Dress, Vintage Lace Dress, Layers Look Wedding Dress 1206
SALE Woodland Wedding Dress, Flutter Sleeves On Long Sleeves Lace Dress, Vintage Lace Dress, Layers Look Wedding Dress 1206
BLUSHFASHION
$530.00 USD
SALE Curve & Plus size Blush Wedding Dress with  Off-The-Shoulder Lace and Tulle,  Blush  Wedding Dress 1162
SALE Curve & Plus size Blush Wedding Dress with Off-The-Shoulder Lace and Tulle, Blush Wedding Dress 1162
BLUSHFASHION
$472.00 USD
SALE Ivory Off Shoulder Wedding Maxi Dress, Long Sleeves wedding dress,Mermaid wedding dress , Bohemian wedding dress 1228
SALE Ivory Off Shoulder Wedding Maxi Dress, Long Sleeves wedding dress,Mermaid wedding dress , Bohemian wedding dress 1228
BLUSHFASHION
$373.00 USD
SALE Long sleeves wrap lace wedding dress with chiffon skirt , Ivory lace vintage inspired ,bohemian wedding dress, 1242
SALE Long sleeves wrap lace wedding dress with chiffon skirt , Ivory lace vintage inspired ,bohemian wedding dress, 1242
BLUSHFASHION
$345.00 USD
SALE Goddess Crown Headpiece Veil,Gold Leaves Bridal Tulle Veil , Bohemian veil   ,Soft tulle veil 4030
SALE Goddess Crown Headpiece Veil,Gold Leaves Bridal Tulle Veil , Bohemian veil ,Soft tulle veil 4030
BLUSHFASHION
$205.00 USD
SALE Mermaid lace wedding dress with square neckline , vintage inspired ,bohemian wedding dress, Ivory lace long sleeves dress 1245
SALE Mermaid lace wedding dress with square neckline , vintage inspired ,bohemian wedding dress, Ivory lace long sleeves dress 1245
BLUSHFASHION
$370.00 USD
SALE Wedding Dress Separates, Two Piece Bridal Gowns , Romantic style Lace ,Short Sleeves Top and Ivory Chiffon Skirt  1251
SALE Wedding Dress Separates, Two Piece Bridal Gowns , Romantic style Lace ,Short Sleeves Top and Ivory Chiffon Skirt 1251
BLUSHFASHION
$378.00 USD
SALE Wedding Dress Separates, Two Piece Bridal Gowns , Boho style Lace ,Long Sleeves Top and Ivory Lace Skirt with pockets 1250
SALE Wedding Dress Separates, Two Piece Bridal Gowns , Boho style Lace ,Long Sleeves Top and Ivory Lace Skirt with pockets 1250
BLUSHFASHION
$393.00 USD
SALEIvory bat sleeves Maxi lace  Wedding Dress,  Ivory Lace Maxi Wedding Dress, Country Wedding Lace Dress, Wedding Dress, Wedding Gown 1044
SALEIvory bat sleeves Maxi lace Wedding Dress, Ivory Lace Maxi Wedding Dress, Country Wedding Lace Dress, Wedding Dress, Wedding Gown 1044
BLUSHFASHION
$341.00 USD
SALE Sleeves lace wedding dress, Ivory Bohemian wedding dress 1124
SALE Sleeves lace wedding dress, Ivory Bohemian wedding dress 1124
BLUSHFASHION
$356.00 USD
SALE Ivory Wedding Dress, Floral Wedding Dress, Spaghetti Straps Wedding Dress, Lace Spaghetti Straps Maxi Dress, Summer Wedding Dress 1188
SALE Ivory Wedding Dress, Floral Wedding Dress, Spaghetti Straps Wedding Dress, Lace Spaghetti Straps Maxi Dress, Summer Wedding Dress 1188
BLUSHFASHION
$365.00 USD
SALE Short cape sleeves lace wedding dress ,with champagne chiffon meshskirt   , Romantic wedding dress 1234
SALE Short cape sleeves lace wedding dress ,with champagne chiffon meshskirt , Romantic wedding dress 1234
BLUSHFASHION
$340.00 USD
SALE Ivory and Blush Tulle Wedding Dress, lace and Tulle Maxi Dress, Pink Wedding Dress, Bridal dress, Romantic wedding dress 1185
SALE Ivory and Blush Tulle Wedding Dress, lace and Tulle Maxi Dress, Pink Wedding Dress, Bridal dress, Romantic wedding dress 1185
BLUSHFASHION
$365.00 USD
SALE Chapel length Ivory cape, chiffon meshbridal cape, wedding sheer cape with A Train, bridal chiffon meshcover Up 4028
SALE Chapel length Ivory cape, chiffon meshbridal cape, wedding sheer cape with A Train, bridal chiffon meshcover Up 4028
BLUSHFASHION
$249.00 USD
SALE Leaf Lace Wedding Dress, Long Sleeve Lace Wedding Dress, V Neck Long Sleeve Wedding Dress, Bishop Sleeve Wedding Dress, 1208
SALE Leaf Lace Wedding Dress, Long Sleeve Lace Wedding Dress, V Neck Long Sleeve Wedding Dress, Bishop Sleeve Wedding Dress, 1208
BLUSHFASHION
$507.00 USD
SALE Champagne Wedding Gown Off-The-Shoulder Floral Lace, Long Sleeves  , Gold Wedding Dress Floral Lace 1119
SALE Champagne Wedding Gown Off-The-Shoulder Floral Lace, Long Sleeves , Gold Wedding Dress Floral Lace 1119
BLUSHFASHION
$356.00 USD
SALE Lace tulip wrap, Long sleeves lace dress, Wedding dress with train, Wrap style bridal gown, Ivory wedding dress, 1195
SALE Lace tulip wrap, Long sleeves lace dress, Wedding dress with train, Wrap style bridal gown, Ivory wedding dress, 1195
BLUSHFASHION
$394.00 USD
SALE Pink Wedding Dress, Off-the-shoulder Wedding Dress, Floral Lace Wedding Dress, Long Sleeve Wedding Dress, Train Wedding Dress 1148
SALE Pink Wedding Dress, Off-the-shoulder Wedding Dress, Floral Lace Wedding Dress, Long Sleeve Wedding Dress, Train Wedding Dress 1148
BLUSHFASHION
$401.00 USD
SALE long sleeve wedding dress, Gold Tulle and Lace Wrap Train Dress, Wedding dress in Champagne, Long Sleeve Lace and Tulle 1164
SALE long sleeve wedding dress, Gold Tulle and Lace Wrap Train Dress, Wedding dress in Champagne, Long Sleeve Lace and Tulle 1164
BLUSHFASHION
$400.00 USD
SALE Halter neckline simple wedding dress with pockets , vintage inspired ,bohemian wedding dress, Ivory lace long sleeves dress 1221
SALE Halter neckline simple wedding dress with pockets , vintage inspired ,bohemian wedding dress, Ivory lace long sleeves dress 1221
BLUSHFASHION
$355.00 USD
SALE Taupe sheer lace maxi dress, Bridesmaids lace maxi dress, 2 dresses in 1 lace and lining dress 1044
SALE Taupe sheer lace maxi dress, Bridesmaids lace maxi dress, 2 dresses in 1 lace and lining dress 1044
BLUSHFASHION
$341.00 USD
SALE Wrap style wedding dress, Off-The-Shoulder Thin Straps, Dots tulle wedding gown, Tulle skirt with Slit, Sexy Ivory Dress , 1194
SALE Wrap style wedding dress, Off-The-Shoulder Thin Straps, Dots tulle wedding gown, Tulle skirt with Slit, Sexy Ivory Dress , 1194
BLUSHFASHION
$382.00 USD
SALE Off the shoulder chiffon meshWedding Dress, , Vintage style dress, Romantic Ivory Wedding Gown,Mash chiffon meshMaxi Dress, 1227
SALE Off the shoulder chiffon meshWedding Dress, , Vintage style dress, Romantic Ivory Wedding Gown,Mash chiffon meshMaxi Dress, 1227
BLUSHFASHION
$371.00 USD
SALE Long Sleeves Wedding  Top , V-Neckline Bridal top, Ivory lace wedding top 2057
SALE Long Sleeves Wedding Top , V-Neckline Bridal top, Ivory lace wedding top 2057
BLUSHFASHION
$173.00 USD
SALE Curve & Plus size Boho lace dress, Long sleeves, pink blush lace wrap dress 1124
SALE Curve & Plus size Boho lace dress, Long sleeves, pink blush lace wrap dress 1124
BLUSHFASHION
$433.00 USD
SALE Curve & Plus size Black wrap tulle gown with long chiffon meshsleeves and slit, Black bridesmaids tulle gown 1174
SALE Curve & Plus size Black wrap tulle gown with long chiffon meshsleeves and slit, Black bridesmaids tulle gown 1174
BLUSHFASHION
$472.00 USD
SALE Vintage style Lace ,Short Sleeves Top , Boho Crop Top Lace wedding Lace Top 2056
SALE Vintage style Lace ,Short Sleeves Top , Boho Crop Top Lace wedding Lace Top 2056
BLUSHFASHION
$173.00 USD
SALE Curve & Plus size Sleeves lace wedding dress, Three-quarters sleeves Ivory boho wedding dress 1124
SALE Curve & Plus size Sleeves lace wedding dress, Three-quarters sleeves Ivory boho wedding dress 1124
BLUSHFASHION
$433.00 USD
SALE Curve & Plus size Ivory Wedding , Off-The-Shoulder Lace and Train Tulle dress,  Bohemian Plus size Wedding Dress 1162
SALE Curve & Plus size Ivory Wedding , Off-The-Shoulder Lace and Train Tulle dress, Bohemian Plus size Wedding Dress 1162
BLUSHFASHION
$472.00 USD
SALE long sleeve wedding dress, Ivory Tulle and Lace Long Sleeve Wedding Train Gown 1164
SALE long sleeve wedding dress, Ivory Tulle and Lace Long Sleeve Wedding Train Gown 1164
BLUSHFASHION
$400.00 USD
SALE Curve & Plus size Ivory Lace Long Sleeves Wedding Dress, Tulle and Lace Bridal Gown, Long Sleeve Wedding Dress,  1125.
SALE Curve & Plus size Ivory Lace Long Sleeves Wedding Dress, Tulle and Lace Bridal Gown, Long Sleeve Wedding Dress, 1125.
BLUSHFASHION
$472.00 USD
Ivory  Square Neckline Vintage inspired Wedding Dress with Pockets, Pearl color Lace of roses Long Sleeves dress,  1265
Ivory Square Neckline Vintage inspired Wedding Dress with Pockets, Pearl color Lace of roses Long Sleeves dress, 1265
BLUSHFASHION
$468.00 USD
SALE Group order Bridesmaid blush pink maxi gown , Maxi pink formal dress 1008
SALE Group order Bridesmaid blush pink maxi gown , Maxi pink formal dress 1008
BLUSHFASHION
$247.00 USD
SALE Black maxi formal dress , Maxi short sleeves dress 1008
SALE Black maxi formal dress , Maxi short sleeves dress 1008
BLUSHFASHION
$247.00 USD
SALE Backless mini sleeveless golden dress, Metallic gold party dress 1133
SALE Backless mini sleeveless golden dress, Metallic gold party dress 1133
BLUSHFASHION
$240.00 USD

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