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Featured Shop: Blush Fashion

Mar 4, 2013

by BLUSHWOMEN

Etsy.com handmade and vintage goods

My name is Sheryll Raz Gold, and I design and make women’s clothing for my shop, Blush Fashion. I live near the Mediterranean, in Tel Aviv, Israel, with my rock star husband and our three little children.

I do what I do because I love colors, trends, textures, and the female body. I think that I bring a new, different type of dress to the market: they aren’t too fancy or kitschy, but are trendy and glamorous for the contemporary girl. The dresses I design are ideal for parties, cocktails, weddings, prom, and dinners. I also make casual clothes – the kind I like to wear for everyday life. These clothes are comfortable and feminine at the same time.

My studio is a is a very creative atmosphere, and it’s only a five-minute bike ride from my home. My inspiration comes from old magazines, design books, art and history – I try to update trends and create my own as well. I get excited in fabric stores, like a little girl in a candy shop. I need to touch, feel, and sense all the fabrics in the store as part of my process.

Some of my designs start as sketches, and some start with draping on a mannequin. Next, I make patterns and cut them out in paper. This is my favorite part of my process because it’s the moment when I make decisions and find creative solutions for my ideas. When the final model is complete, I prepare the pattern in different sizes and choose the fabric color. Then I cut the patterns out on fabric. I am assisted by Yelena, who works with me. Yelena also helps me sew the clothes. The final step is ironing and folding so everything is ready to be sent to countries all over the world, to the beautiful Etsy girls who order from me.

Before I opened my Etsy shop, my clothes were sold in selected boutiques in Israel. In the wake of global economic crisis, some of these boutiques closed. Just over a year ago, a friend told me about Etsy and I decided to give it a try. I discovered that I could sell my creations all over the world, to women who love the clothes I design and make. By selling on Etsy, I could lower my prices since I wasn’t paying a high fee to boutiques. It is so convenient and economical for everyone – both seller and buyer!

I love the Etsy customer. She has high consumer awareness, knows exactly what she is looking for, and appreciates that the clothes she buys are unique and are handmade with love. Although I am overseas, I try to give personal attention to each of my customers. If a client is confused or needs advice, I always try to understand her needs and help however I can. If she has received her order and does not like how the garment sits on her, I offer a replacement, refund, or alteration solution (like shortening or narrowing the garment). In some cases, I also do custom orders for special size or fabric requests. Working with my customers ensures the best results. The most important thing to me is that they are satisfied.

Creativity is my life – I’m addicted to it, and I always feel like creating. Even when I’m on vacation, I look for sources of inspiration and new materials to work with. Business on Etsy makes me much more relaxed. I can continue doing what I love, my English has improved, and I correspond with people all over the world – from many countries and cultures – it is so exciting!

All photographs by Blush Fashion.

Featured Shop Archive

Ivory Off-The-Shoulder Lace Wedding Dress, Lace And Chiffon Wedding Dress, Light  Ivory Wedding Dress 1215
Ivory Off-The-Shoulder Lace Wedding Dress, Lace And Chiffon Wedding Dress, Light Ivory Wedding Dress 1215
BLUSHFASHION
$311.00 USD
Woodland Wedding Dress, Flutter Sleeves On Long Sleeves Lace Dress, Vintage Lace Dress, Layers Look Wedding Dress 1206
Woodland Wedding Dress, Flutter Sleeves On Long Sleeves Lace Dress, Vintage Lace Dress, Layers Look Wedding Dress 1206
BLUSHFASHION
$472.00 USD
Premium Collection 2019, Delicate Handmade beaded Lace And Chiffon Wedding Dress, Unique Wedding Dress, Luxury Bridal Dress 1210
Premium Collection 2019, Delicate Handmade beaded Lace And Chiffon Wedding Dress, Unique Wedding Dress, Luxury Bridal Dress 1210
BLUSHFASHION
$547.00 USD
Square Neckline Vintage inspired Wedding Dress, Pearl color Lace of roses Long Sleeves dress, Rustic wedding dress 1207
Square Neckline Vintage inspired Wedding Dress, Pearl color Lace of roses Long Sleeves dress, Rustic wedding dress 1207
BLUSHFASHION
$388.00 USD
Off-The-Shoulder Lace and Tulle Dress, Ombre Tulle Train, Degrade Wedding Dress  with  Lace and Tulle Train 1213
Off-The-Shoulder Lace and Tulle Dress, Ombre Tulle Train, Degrade Wedding Dress with Lace and Tulle Train 1213
BLUSHFASHION
$354.00 USD
Leaf Lace Wedding Dress, Long Sleeve Lace Wedding Dress, V Neck Long Sleeve Wedding Dress, Bishop Sleeve Wedding Dress, 1208
Leaf Lace Wedding Dress, Long Sleeve Lace Wedding Dress, V Neck Long Sleeve Wedding Dress, Bishop Sleeve Wedding Dress, 1208
BLUSHFASHION
$451.00 USD
Sleeveless cream backless lace maxi wedding dress, Lace wedding dress with train,  Maxi lace wedding dress 1180
Sleeveless cream backless lace maxi wedding dress, Lace wedding dress with train, Maxi lace wedding dress 1180
BLUSHFASHION
$306.00 USD
Long Bell Sleeve Dress, Bell Sleeve Wedding Dress, Off Shoulder Lace Wedding Dress, Ivory Wedding Dress With Sleeves, Elopement Dress 1201
Long Bell Sleeve Dress, Bell Sleeve Wedding Dress, Off Shoulder Lace Wedding Dress, Ivory Wedding Dress With Sleeves, Elopement Dress 1201
BLUSHFASHION
$294.00 USD
Pleated Halter Neck Sleeveless Maxi Dress, Metallic Gold Dress,Maxi Dress With A Slit 1200
Pleated Halter Neck Sleeveless Maxi Dress, Metallic Gold Dress,Maxi Dress With A Slit 1200
BLUSHFASHION
$201.00 USD
Blush Pink Maxi Dress, Tulle Maxi Dress, Wrap Maxi Dress, Tulle Dress Women, Bridesmaids Dress , Elegant Maxi, Maxi Dress With Sleeves 1204
Blush Pink Maxi Dress, Tulle Maxi Dress, Wrap Maxi Dress, Tulle Dress Women, Bridesmaids Dress , Elegant Maxi, Maxi Dress With Sleeves 1204
BLUSHFASHION
$283.00 USD
Sexy Wedding Dress With A Deep-V Neckline, Ivory Maxi Formal Dress, Shimmering Ivory Maxi Dress With A Slit 1199
Sexy Wedding Dress With A Deep-V Neckline, Ivory Maxi Formal Dress, Shimmering Ivory Maxi Dress With A Slit 1199
BLUSHFASHION
$243.00 USD
Deep Red Open Back Maxi Dress, Backless Bridesmaids Dress With A Slit, Long Sleeves Red Dress 1100
Deep Red Open Back Maxi Dress, Backless Bridesmaids Dress With A Slit, Long Sleeves Red Dress 1100
BLUSHFASHION
$252.00 USD
Ivory Boho open back Dress,  Deep V shape bridal gown, Lace and Chiffon Dress, Lightweight wedding dress, Comfortable wedding dress 1192
Ivory Boho open back Dress, Deep V shape bridal gown, Lace and Chiffon Dress, Lightweight wedding dress, Comfortable wedding dress 1192
BLUSHFASHION
$327.00 USD
Maxi Dress, Lace Maxi Dress, Off Shoulder Maxi Dress, Gold Lace Dress With Train, Lace Gold Wedding Dress 1148
Maxi Dress, Lace Maxi Dress, Off Shoulder Maxi Dress, Gold Lace Dress With Train, Lace Gold Wedding Dress 1148
BLUSHFASHION
$327.00 USD
Deep-v Neckline Dress With A Sexy Slit, Long Sleeves Formal Dress, Black Evening Dress 1198
Deep-v Neckline Dress With A Sexy Slit, Long Sleeves Formal Dress, Black Evening Dress 1198
BLUSHFASHION
$211.00 USD
Ivory Wedding Dress with a Train,  Sweetheart Cleavage Dress,  Floral Lace Maxi Dress, Mermaid Dresses with Long Train, 1193
Ivory Wedding Dress with a Train, Sweetheart Cleavage Dress, Floral Lace Maxi Dress, Mermaid Dresses with Long Train, 1193
BLUSHFASHION
$327.00 USD
Ivory Wedding Dress, Ivory Wedding Dress Open Back, High Neck Wedding Dress, Long Sleeves Wedding Dress With Train , Wedding Dress 1181
Ivory Wedding Dress, Ivory Wedding Dress Open Back, High Neck Wedding Dress, Long Sleeves Wedding Dress With Train , Wedding Dress 1181
BLUSHFASHION
$337.00 USD
Ivory Wedding Dress, Wedding Dress With A Slit & Train, Off Shoulder Wedding Dress, Floral Lace Long Sleeve Maxi Dress, Wedding Dress 1179
Ivory Wedding Dress, Wedding Dress With A Slit & Train, Off Shoulder Wedding Dress, Floral Lace Long Sleeve Maxi Dress, Wedding Dress 1179
BLUSHFASHION
$327.00 USD
Wrap style wedding dress, Off-The-Shoulder Thin Straps, Dots tulle wedding gown, Tulle skirt with Slit, Sexy Ivory Dress , 1194
Wrap style wedding dress, Off-The-Shoulder Thin Straps, Dots tulle wedding gown, Tulle skirt with Slit, Sexy Ivory Dress , 1194
BLUSHFASHION
$337.00 USD
Ivory Bridesmaids Off-The-Shoulder Short Sleeves Lace Midi Dress Bridesmaids Ivory Dress 1158
Ivory Bridesmaids Off-The-Shoulder Short Sleeves Lace Midi Dress Bridesmaids Ivory Dress 1158
BLUSHFASHION
$242.00 USD
Boho bridal dress, Lace Maxi Wedding dress, Vintage Style Dress, Ivory off-shoulders Gown, medieval style wedding dress, 1182
Boho bridal dress, Lace Maxi Wedding dress, Vintage Style Dress, Ivory off-shoulders Gown, medieval style wedding dress, 1182
BLUSHFASHION
$306.00 USD
Pink Wedding Dress, Off-the-shoulder Wedding Dress, Floral Lace Wedding Dress, Long Sleeve Wedding Dress, Train Wedding Dress 1148
Pink Wedding Dress, Off-the-shoulder Wedding Dress, Floral Lace Wedding Dress, Long Sleeve Wedding Dress, Train Wedding Dress 1148
BLUSHFASHION
$327.00 USD
Sheer Wedding dress, Long sleeves Chiffon Dress, Wedding Dress with Train, Ivory wedding dress, Ivory Wedding Gown, Sheer Wedding Dress 1186
Sheer Wedding dress, Long sleeves Chiffon Dress, Wedding Dress with Train, Ivory wedding dress, Ivory Wedding Gown, Sheer Wedding Dress 1186
BLUSHFASHION
$322.00 USD
Lace wedding dress with straps wrap tulle maxi gown, white wedding dress & light blue tulle wedding gown, two colors dress 1185
Lace wedding dress with straps wrap tulle maxi gown, white wedding dress & light blue tulle wedding gown, two colors dress 1185
BLUSHFASHION
$322.00 USD
Ivory Wedding Dress with Train Off-The-Shoulder Lace and Tulle, Wedding Dresses with Trains, Ivory Train Wedding Dress 1162
Ivory Wedding Dress with Train Off-The-Shoulder Lace and Tulle, Wedding Dresses with Trains, Ivory Train Wedding Dress 1162
BLUSHFASHION
$354.00 USD
Wedding Gown, Light Blue Wedding Gown, Off Shoulder Wedding Gown, Bridal Wedding Gown, Wedding Gown With Tulle Train, Wedding Gown 1162
Wedding Gown, Light Blue Wedding Gown, Off Shoulder Wedding Gown, Bridal Wedding Gown, Wedding Gown With Tulle Train, Wedding Gown 1162
BLUSHFASHION
$354.00 USD
Champagne tulle gown, long chiffon sleeves and a slit, Golden tulle dress, 1174
Champagne tulle gown, long chiffon sleeves and a slit, Golden tulle dress, 1174
BLUSHFASHION
$268.14 USD
Off-Shoulder Dress, Light Peach pearls tulle, Maxi Tulle Dress With pearl, Unique Bridesmaid Dress, 1178
Off-Shoulder Dress, Light Peach pearls tulle, Maxi Tulle Dress With pearl, Unique Bridesmaid Dress, 1178
BLUSHFASHION
$327.00 USD
Off-Shoulder Dress, Pink pearls tulle, Maxi Tulle Dress With pearl, Unique Bridesmaid Dress, 1178
Off-Shoulder Dress, Pink pearls tulle, Maxi Tulle Dress With pearl, Unique Bridesmaid Dress, 1178
BLUSHFASHION
$327.00 USD
Sheer party dress, Long sleeves chiffon dress, Dusty rose dress with train, pattern style gown, 1186
Sheer party dress, Long sleeves chiffon dress, Dusty rose dress with train, pattern style gown, 1186
BLUSHFASHION
$322.00 USD
Light Blue Off-The-Shoulder Lace and Tulle gown 1134
Light Blue Off-The-Shoulder Lace and Tulle gown 1134
BLUSHFASHION
$311.00 USD
Light Blue Wrap Floral Lace Long Sleeve Dress with a Train 1151
Light Blue Wrap Floral Lace Long Sleeve Dress with a Train 1151
BLUSHFASHION
$327.00 USD
Light Blue Wedding Dress with a Train Off-The-Shoulder Light Blue lace Maxi Dress, Wedding Dresses with Trains 1148
Light Blue Wedding Dress with a Train Off-The-Shoulder Light Blue lace Maxi Dress, Wedding Dresses with Trains 1148
BLUSHFASHION
$312.36 USD
Wedding Dress, Two Colors Wedding Dress, Off-Shoulder Lace gown, Lace & Tulle Dress, Lace Bridesmaids gown, Bridesmaids Wedding dress 1134
Wedding Dress, Two Colors Wedding Dress, Off-Shoulder Lace gown, Lace & Tulle Dress, Lace Bridesmaids gown, Bridesmaids Wedding dress 1134
BLUSHFASHION
$311.00 USD
Long Sleeves Maxi Dress Light Blue tulle and lace , Tulle and lace Light Blue dress 1125
Long Sleeves Maxi Dress Light Blue tulle and lace , Tulle and lace Light Blue dress 1125
BLUSHFASHION
$322.00 USD
Champagne Wrap Floral Lace Long Sleeve Dress with a Train, Gold lace Wedding Dress 1151
Champagne Wrap Floral Lace Long Sleeve Dress with a Train, Gold lace Wedding Dress 1151
BLUSHFASHION
$327.00 USD
Long Sleeves Maxi Dress Champagne tulle and lace , Tulle and lace Gold Wedding dress 1125
Long Sleeves Maxi Dress Champagne tulle and lace , Tulle and lace Gold Wedding dress 1125
BLUSHFASHION
$322.00 USD
Ivory Tulle Wedding dress, Ivory Tulle wedding Gown, Long Sleeves wedding Dress, Floor Length Wedding Dress, Floor Length Wedding Dress 1174
Ivory Tulle Wedding dress, Ivory Tulle wedding Gown, Long Sleeves wedding Dress, Floor Length Wedding Dress, Floor Length Wedding Dress 1174
BLUSHFASHION
$268.00 USD
Lace Wedding Dress, Wedding Dress, Lace Wedding Dress,Gold Wedding Dress, Vintage Maxi Dress, Vintage Wedding Dress, Wedding Dress 1124
Lace Wedding Dress, Wedding Dress, Lace Wedding Dress,Gold Wedding Dress, Vintage Maxi Dress, Vintage Wedding Dress, Wedding Dress 1124
BLUSHFASHION
$286.00 USD
Ivory Train Wedding Dress, Ivory Wedding Gown, Wrap Floral Lace Wedding Dress, Long Sleeve Wedding Gown, Ivory Floral Lace Wedding Gown 1151
Ivory Train Wedding Dress, Ivory Wedding Gown, Wrap Floral Lace Wedding Dress, Long Sleeve Wedding Gown, Ivory Floral Lace Wedding Gown 1151
BLUSHFASHION
$327.00 USD
Maxi Wedding Dress, 2 In 1 Wedding Dress, Ivory Lace Maxi Wedding Dress, Country Wedding Lace Dress, Wedding Dress, Wedding Gown 1044
Maxi Wedding Dress, 2 In 1 Wedding Dress, Ivory Lace Maxi Wedding Dress, Country Wedding Lace Dress, Wedding Dress, Wedding Gown 1044
BLUSHFASHION
$286.00 USD
Ivory Wedding Dress, Floral Wedding Dress, Spaghetti Straps Wedding Dress, Lace Spaghetti Straps Maxi Dress, Summer Wedding Dress 1188
Ivory Wedding Dress, Floral Wedding Dress, Spaghetti Straps Wedding Dress, Lace Spaghetti Straps Maxi Dress, Summer Wedding Dress 1188
BLUSHFASHION
$322.00 USD
Ivory and Blush Tulle Wedding Dress, lace and Tulle Maxi Dress, Pink Wedding Dress, Bridal dress, Romantic wedding dress 1185
Ivory and Blush Tulle Wedding Dress, lace and Tulle Maxi Dress, Pink Wedding Dress, Bridal dress, Romantic wedding dress 1185
BLUSHFASHION
$322.00 USD
Dots tulle Maxi Dress, Off the shoulder Wedding Dress, Tulle Maxi Dress, Vintage style dress, Romantic Ivory Wedding Gown, 1191
Dots tulle Maxi Dress, Off the shoulder Wedding Dress, Tulle Maxi Dress, Vintage style dress, Romantic Ivory Wedding Gown, 1191
BLUSHFASHION
$327.00 USD
Off-Shoulder Wedding Dress, Ivory pearls tulle, Maxi Tulle Dress With pearl, Unique wedding Gown, 1178
Off-Shoulder Wedding Dress, Ivory pearls tulle, Maxi Tulle Dress With pearl, Unique wedding Gown, 1178
BLUSHFASHION
$312.36 USD
Ivory tulle gown, chiffon sleeves, pearls sleeves, tulle dress with slit, Ivory tulle wedding dress, 1175
Ivory tulle gown, chiffon sleeves, pearls sleeves, tulle dress with slit, Ivory tulle wedding dress, 1175
BLUSHFASHION
$292.26 USD
Long Sleeves Wedding Lace Dress, Lace Bell Sleeves boho Wedding Maxi dress ,Ivory wedding dress 1167
Long Sleeves Wedding Lace Dress, Lace Bell Sleeves boho Wedding Maxi dress ,Ivory wedding dress 1167
BLUSHFASHION
$327.00 USD
Boho Style wedding dress, Lace V neck bridal gown, Lace and Chiffon Dress, Train wedding dress, Comfortable wedding dress 1187
Boho Style wedding dress, Lace V neck bridal gown, Lace and Chiffon Dress, Train wedding dress, Comfortable wedding dress 1187
BLUSHFASHION
$312.00 USD
Lace tulip wrap, Long sleeves lace dress, Wedding dress with train, Wrap style bridal gown, Ivory wedding dress, 1195
Lace tulip wrap, Long sleeves lace dress, Wedding dress with train, Wrap style bridal gown, Ivory wedding dress, 1195
BLUSHFASHION
$348.00 USD
Gold Tulle and Lace Wrap Train Dress, Wedding dress in Champagne, Long Sleeve Lace and Tulle 1164
Gold Tulle and Lace Wrap Train Dress, Wedding dress in Champagne, Long Sleeve Lace and Tulle 1164
BLUSHFASHION
$338.48 USD
Chapel Length Ivory Cape, Chiffon bridal cape, Wedding Sheer cape With A Train, Wedding Long Capelet, Bridal chiffon Cover Up 4028
Chapel Length Ivory Cape, Chiffon bridal cape, Wedding Sheer cape With A Train, Wedding Long Capelet, Bridal chiffon Cover Up 4028
BLUSHFASHION
$189.45 USD
Champagne Wedding Gown Off-The-Shoulder Floral Lace Long Sleeve Maxi, Gold Wedding Dress Floral Lace Medium Long Sleeve 1119
Champagne Wedding Gown Off-The-Shoulder Floral Lace Long Sleeve Maxi, Gold Wedding Dress Floral Lace Medium Long Sleeve 1119
BLUSHFASHION
$286.00 USD
Champagne Wedding Dress, Beach Wedding Dress, Thin Straps Lace And Tulle Dress, Summer Gold Wedding Dress 1205
Champagne Wedding Dress, Beach Wedding Dress, Thin Straps Lace And Tulle Dress, Summer Gold Wedding Dress 1205
BLUSHFASHION
$286.00 USD
Boho Style wedding dress, Lace V neck bridal gown, Lace and Chiffon Dress, Lightweight wedding dress, Comfortable wedding dress 1187
Boho Style wedding dress, Lace V neck bridal gown, Lace and Chiffon Dress, Lightweight wedding dress, Comfortable wedding dress 1187
BLUSHFASHION
$312.36 USD
Blush shimmering dress , deep-v neckline dress with a sexy slit , long sleeves formal dress, pink bridesmaids dress 1199
Blush shimmering dress , deep-v neckline dress with a sexy slit , long sleeves formal dress, pink bridesmaids dress 1199
BLUSHFASHION
$243.00 USD
Taupe sheer lace maxi dress, Bridesmaids lace maxi dress, 2 dresses in 1 lace and lining dress 1044
Taupe sheer lace maxi dress, Bridesmaids lace maxi dress, 2 dresses in 1 lace and lining dress 1044
BLUSHFASHION
$286.00 USD
Ivory Wedding Gown, Bridal Wedding Gown, Off Shoulder Maxi Dress, Ivory Wedding Dress, Three Quarters Sleeves, Bridal Wedding Gown 1119
Ivory Wedding Gown, Bridal Wedding Gown, Off Shoulder Maxi Dress, Ivory Wedding Dress, Three Quarters Sleeves, Bridal Wedding Gown 1119
BLUSHFASHION
$286.00 USD
Three Quarters Sleeves Lace Wedding Dress, Ivory Lace Wedding Empire Dress 1124, Lace Bridal Gown, Lace Wedding Dress
Three Quarters Sleeves Lace Wedding Dress, Ivory Lace Wedding Empire Dress 1124, Lace Bridal Gown, Lace Wedding Dress
BLUSHFASHION
$286.00 USD
Princess dress with bow at back ,Turquoise fancy dress, Flower girl mint dress 5006
Princess dress with bow at back ,Turquoise fancy dress, Flower girl mint dress 5006
BLUSHFASHION
$116.36 USD
Ivory Wedding Dress with a Train Off-The-Shoulder Floral Lace Long Sleeve Maxi, Wedding Dresses with Long Trains 1148
Ivory Wedding Dress with a Train Off-The-Shoulder Floral Lace Long Sleeve Maxi, Wedding Dresses with Long Trains 1148
BLUSHFASHION
$327.00 USD

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