If you’re looking for romance, you’ve come to the right place. Artist, calligrapher and graphic designer Fransisca Edwina Tuis spends her days spinning up whimsical ideas for her line of stationery, Belle Pivoine. Meaning “beautiful peony” in French, Belle Pivoine is a fitting moniker for this collection of charming personalized wedding paper goods, many illustrated with portraits of the happy couple. In addition to invitations and save-the dates, Fransisca also creates greeting cards, art prints, and custom portraits — all with a decidedly dreamy bent. “I believe that personal stories and moments are best told through the gift of a handwritten card, illustration or note,” Fransisca says. “Something that’s made just for you is not only more meaningful — it makes you feel more special.”
Read on to learn how Fransisca taught herself calligraphy, her secret to writing a great card, and shop her collection of paper goods.
Tell us about your creative background and how you created Belle Pivoine.
I’ve loved to draw since I was little. My uncle is a painter and he taught me how, and my parents (especially my mom) always supported my artistic inclinations. After graduating with a degree in graphic design, I worked as a designer in a stationery store in Jakarta, Indonesia. I had a wonderful boss who taught me many things — especially how to maintain a high standard in my work — and I learned about Etsy from her.
In 2012, I met my husband, Guillaume, and we decided to move to his home country, France. One day, I gave Guillaume an illustration of us together — and he adored it! From that day on, I knew I wanted to sell my illustrations: That’s how Belle Pivoine was born. Guillaume believed in my vision and supported me all the way.

Planning a wedding can be very stressful. As an expert on wedding paper goods, what are the most important elements for couples to consider as they select items for their special event?
The most important element to consider when selecting paper goods is the design; it’s such a reflection of the couple, and it really sets the tone for expressing the bride and groom’s personalities and their love story.
Do you have any memorable experiences working with customers on personalized or custom orders?
Yes! While working with a client on wedding invitations, she mentioned that she wanted a touch of gold calligraphy. I’d never thought about calligraphy in my work before, but thanks to her (and the Internet), I taught myself to create elegant calligraphy script — and now I’m totally in love with the process. She was an amazing client, and I thank her for introducing me to my new favorite technique.
Walk me through the process of how you go from an idea to a finished product.
When I get an idea while out in the world, I sketch it in my little notebook; if I’m near a computer, I’ll sketch it on a tablet. From there, I think about the colors and materials I’d like to use. I always add a touch of gold to the final versions of my products now.
Tell us: What’s the secret to writing an excellent card or letter?
Simply write all that your heart wants to say — and always add a touch of your personality. When I write a love letter to my husband, I add a lipstick “kiss” at the end, as well as a spritz of my favorite perfume.
What have been some of the most exciting moments or proudest achievements of your creative career thus far?
Every time we get positive feedback from a client, their words mean so much to us; that’s an exciting moment.
What’s next on the horizon for your shop? Any big plans or new developments coming for 2017?
Our goals are to be more visible in our local market, to create our dream studio, and to reach a point where Guillaume can quit his day job to work full time on Belle Pivoine.
Follow Belle Pivoine on Instagram and Facebook.
Photos courtesy of Belle Pivoine.
54 comments
Katrina Dzerkale from Dominna said 3 years ago
This art is so amazing, delicate and romantic. really impressive.
Megan from MegansMenagerie said 3 years ago
Beautiful shop! Congratulations on the feature!
Helen Harwood from FatBerry said 3 years ago
So elegant and charming! Congratulations on the feature!
Georgia from JewelMeShop said 3 years ago
You have a great shop! Congrats on the feature!
DeUno from DeUno said 3 years ago
Very beautiful and such a great memory! Congratulations on the feature!
ClassicMemories from ClassicMemories said 3 years ago
Lovely shop and adorable dog. Congrats on the feature.
Maria B. from TheNorthWayStudio said 3 years ago
Everything about this feature is just sublimely beautiful--it was honestly a joy to just look at! Congratulations and thank you for sharing you incredible creations with us!
Jennifer and Gary Pierce from LoftAtticEarth said 3 years ago
Love the dreamy style you capture in your art.Best wishes as your business grows and hope that Guillaume can join you full time soon!
Cristy Ramos from ArtisanBathandBody said 3 years ago
Simply beautiful! Congratulations ♥
Sujata from TreasuredMemoryLane said 3 years ago
Amazing art! Congratulations on the feature!
Kashuen Collectibles from Kashuen said 3 years ago
So special to be part of the wedding process. Beautiful shop. Congratulations on the feature!
Sue from SuesAkornShop said 3 years ago
Love your shop. Congrats on the feature.
Nicole from Crackerjackarma said 3 years ago
Absolutely sweet ! You have an endearing relatable style. Cheers to much continued success :)
Niki from CaramelAppleBooks said 3 years ago
Aw, so cute! I really like it.
AnitasPottery.com from potterybyAnita said 3 years ago
What sweet illustrations! Congrats on the Feature! (And I love the "friend" with you on the patio!) ♥♥♥
aressa from OriginalBridalHanger said 3 years ago
Love your work, and your photography is just awesome!
Loribeth from MomentsOfArt said 3 years ago
Very, very beautiful!
viena bone from bonesreusablebags said 3 years ago
You have such lovely designs. I agree with adding gold, it is such a classic and beautiful touch. And so are love letters! I oughta consider writing some for my husband... Congrats on the feature!
TropicalGarden from TropicalGarden said 3 years ago
Beautiful work! Congratulations on the feature!
Pure Invites from PureInvites said 3 years ago
These are so beautiful... Stunning!!!
Not Made In China Finds from NotMadeInChinaFinds said 3 years ago
**********Very talented and inspiring! Love the delicacy and simple beauty of the designs.******************
Andrii from OakKitchenBoards said 3 years ago
Beautiful !!!!
Sherri from ButterflyFeetDigital said 3 years ago
Lovely work, congrats on the feature!
Renee from RandMhandmade said 3 years ago
Congratulations! Love your shop!
renee and gerardo from GTDesigns said 3 years ago
charming and so personally beautiful with care and attention!! love!!
deardear from deardearArt said 3 years ago
Beautiful work~~Congrats on the feature!
Tim and Brigita Cornwell from jacobswoodentoys said 3 years ago
Beautiful art! Congrats on the feature.
Sharon from YearsAfter said 3 years ago
Your artwork is so delicate and pretty! You can't say love more than with a personalized card. Congrats!
accentonvintage from accentonvintage said 3 years ago
Beautiful work! Congrats!
Dorina van den Brandeler from DoriKri said 3 years ago
Such a lovely design! A card for any occasion! Such a talent! Wishing you all the best and many compliments!!!
5erg from 5erg said 3 years ago
The inside printed envelopes are so adorable!
benna and hanna from bennaandhanna said 3 years ago
Beautiful style and shop! Congrats and more blessings!
Flair Nouri from FlairPaintings said 3 years ago
very nice and creative!!!
Olesya Bagriy from BelkaUA said 3 years ago
Beautiful shop!!! Congratulations on the feature!
birdhouseaccents from birdhouseaccents said 3 years ago
Congrats
Priscilla from Gardenmis said 3 years ago
Such lovely designs! Congrats on the feature! Best wishes on achieving all your dreams :)
Mary Jo and Rachael from SouvenirAndSalvage said 3 years ago
Beautiful shop and products! Congrats on the feature and continued success!
Helen from Gem2theiVintage said 3 years ago
Beautiful work!!
JMSTYLE from JMSTYLE said 3 years ago
Very Nice!
Rachel Bingaman from BingArt said 3 years ago
How fantastic! I really love the personalized Christmas cards!! Wonderful work :)
Monika Moroz from NickoArts said 3 years ago
Congratulations on the feature of your lovely shop. All the Best :)
Patti Jacob from envisionandCREATE said 3 years ago
You are an amazing artist and designer! Beautiful work! Best wishes and continued success!
Maria from StyleGraphicDesign said 3 years ago
Great work!!
Valentina . from Exclusive72 said 3 years ago
Beautiful shop! Congratulations ♥
JOANNA from BUSTANI said 3 years ago
Beautiful shop! Congratulations on the feature!
Yuri Pysar from Pysar said 3 years ago
beautiful and inspiring illustrations. Life is wonderful and that's the feeling I become when looking at your creations! Thank you :) Congrats on the feature.
Teerasak Borkam from TribalAndHarem said 3 years ago
เห็นแล้ว อยากแต่งงานเลย
Maryanne and John Fender from FenderMinerals said 3 years ago
I love the romance conveyed in your cards. Very nice
Prettycasesshop from Prettycasesshop said 3 years ago
Very lovely!
Katarzyna from KatyHandMadeArtShop said 3 years ago
So beautiful!!
Karla Rivers from theKRIVEshop said 3 years ago
Congratulations on the feature! What a beautiful shop and fantastic work!
emaxtees from EmaxTees said 3 years ago
So beautiful cards, thanks for sharing your perfect made items, good job!
S Reinhard Photography from Kartenshop said 3 years ago
Very cute cards - amazing! Best cards for wedding invitations for example.
HOLMESTIES from HolmesTies said 2 years ago
Good job!