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Featured Shop: All You Need is Pug

Dec 30, 2015

by Jessica Furtado

Etsy.com handmade and vintage goods

Greetings! My name is Jessica Furtado, and I’m an artist and writer from Haverhill, Massachusetts, where I live with two dashing rescue dogs and my fiancé, Jeremy. I quit my day job as a children’s librarian this past May in order to fully devote my time to my shop, All You Need is Pug.

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The idea for All You Need is Pug began when I adopted my pug, James Dean (JD for short) from a local rescue. During my first winter with him, I saw how much he hated the cold, so I started looking for garments to keep him warm. What I found was that there was no shortage of cute dog clothing on the market, but most of it fit poorly due to JD’s stocky shape. So, I asked my mother, who is an avid knitter and crocheter, to make some clothing for JD; the result was a knitted hat. When I shared photos of JD in his new headgear, people instantly wanted to know where they could get similar hats for their dogs, so I asked my mom to teach me how to knit. I opened my Etsy shop in 2009, after she gave me her blessing to take the dog hat idea and run with it.

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Since I opened my shop, I’ve fallen into a daily rhythm: most of my day is spent knitting, and I usually knit in intervals of 2-3 hours at a time, with breaks in between to rest my hands. People often ask what I do for background noise during all those hours working the needles. The answer? I enjoy films, so I often work in my living room and watch movies while I knit up a storm. The remainder of my time is spent packing orders, answering messages, posting on social media, and working on new design concepts.

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While I’m always actively looking for inspiration, my main muse will forever be my pug, James Dean. This little dog has taught me more about living a beautiful, fulfilled life than anyone else I know, and my shop would not exist without him. His sweet disposition and curious personality have motivated every piece that I have created for All You Need is Pug, and my shop has come a long way since the first dog hat came off the knitting needles. In the beginning, I sold a single hat style, which I customized to fit each of my customers’ pets. After seeing the success of the original hat, I focused on coming up with new hat patterns, finding inspiration in everything from children’s books to fashion editorials. My customers have also provided me with creative fuel; some of my favorite designs have been sparked by ideas that customers presented to me.

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The best part about having an Etsy shop are all of the wonderful relationships I’ve formed here. So many of my clients have become friends, and we keep in touch through social media. One thing I’ve learned from All You Need is Pug is that indecision can be a surprising asset for creative work. I used to worry about the fact that I had trouble deciding on a career path, and it took me years to realize that I didn’t have to choose to be one thing, but could rather embrace my desire to be many different things. My Etsy shop has given me the ability to be a photographer, knitter, illustrator, marketer, and more, all without having to define my career by choosing a single passion. The greatest gift that Etsy has given me is the realization that being successful isn’t determined by a job description or a title, but by the amount of creativity that you have and how far you are willing to take it. My Etsy shop has been an opportunity to discover a drive that I never knew existed in me, and a career that I never knew I wanted until I found an idea, cultivated it, and used Etsy as the platform to bring that idea into the world.

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I am excited for the future of All You Need is Pug. It is my hope that in the next year or two I will polish up my sewing machine skills and add new garments and textiles to my dog clothing line, such as jackets and t-shirts. I also hope to grow my Etsy shop by bringing more dog breeds into the mix. While I currently create clothing for dogs of most breeds, shapes, and sizes, my paper goods and tote collections have been largely limited to pugs, and I would love to expand these lines by including other dogs, especially now that a French Bulldog mix has been added to the All You Need is Pug family.

Follow All You Need is Pug on Facebook, Twitter, Pinterest and Instagram.

Photography by Jessica Furtado and Jeremy Boutin.

Shop All You Need is Pug

The Red Baron - Dog Hat and Scarf Set - Pug Hat - Avaiator Hat - Dog Costume - Pet Clothing - Pet Supplies
The Red Baron - Dog Hat and Scarf Set - Pug Hat - Avaiator Hat - Dog Costume - Pet Clothing - Pet Supplies
AllYouNeedIsPugShop
$40.00 USD
Pug Mother's Day Card - Happy Mother's Day Card - Mom Card - Pug Card - Floral Mother's Day Card
Pug Mother's Day Card - Happy Mother's Day Card - Mom Card - Pug Card - Floral Mother's Day Card
Custom Sweetheart Dog Neck Warmer - Dog Scarf - Pet Clothing - Dog Clothing - Dog Valentine's Day Gift - Valentine Gift
Custom Sweetheart Dog Neck Warmer - Dog Scarf - Pet Clothing - Dog Clothing - Dog Valentine's Day Gift - Valentine Gift
AllYouNeedIsPugShop
$15.00 USD
Pug In Love Tote Bag - Pug Tote Bag - Gift for Her - Romantic Gift - Pug Valentine's Day Gift - Christmas Gift for Dog Lovers
Pug In Love Tote Bag - Pug Tote Bag - Gift for Her - Romantic Gift - Pug Valentine's Day Gift - Christmas Gift for Dog Lovers
AllYouNeedIsPugShop
$18.00 USD
Dog Hat - Petite French Beret - Pet Clothing - Dog Clothing - Dog Christmas Gift - Gift for Pet Lovers - Pet Fashion
Dog Hat - Petite French Beret - Pet Clothing - Dog Clothing - Dog Christmas Gift - Gift for Pet Lovers - Pet Fashion
AllYouNeedIsPugShop
$18.00 USD
Wild Child Frenchie Card - Cute French Bulldog Card - Floral Card - Dog Card - Frenchie Birthday Card
Wild Child Frenchie Card - Cute French Bulldog Card - Floral Card - Dog Card - Frenchie Birthday Card
Pug In Love Card - Pug Card - Pug Valentine - Pug Anniversary Card - Valentine's Day Card - Romantic Card
Pug In Love Card - Pug Card - Pug Valentine - Pug Anniversary Card - Valentine's Day Card - Romantic Card
Stylish Pug Father's Day Card - Funny Father's Day Card - Dad Card - Pug Card - Dog Dad Gift - Father's Day Gift - Pet Dad Gift
Stylish Pug Father's Day Card - Funny Father's Day Card - Dad Card - Pug Card - Dog Dad Gift - Father's Day Gift - Pet Dad Gift
French Kiss French Bulldog Card - Funny French Bulldog Card - Frenchie Valentine Card - French Bulldog Valentine - Funny Valentine
French Kiss French Bulldog Card - Funny French Bulldog Card - Frenchie Valentine Card - French Bulldog Valentine - Funny Valentine
Bow Tie Headband and Knit Dog Collar Set Mother's Day Gift -Dog Mom Gift -Custom Pet Gift
Bow Tie Headband and Knit Dog Collar Set Mother's Day Gift -Dog Mom Gift -Custom Pet Gift
AllYouNeedIsPugShop
$30.00 USD
Custom Dog Neck Warmer - Pet Clothing - Dog Clothing - Dog Scarf - Pug Scarf - Pug Neck Warmer - French Bulldog Scarf
Custom Dog Neck Warmer - Pet Clothing - Dog Clothing - Dog Scarf - Pug Scarf - Pug Neck Warmer - French Bulldog Scarf
AllYouNeedIsPugShop
$13.00 USD
Aviator Dog Hat - Pug Hat - Aviator Costume - Dog Clothing - Pet Accessories - Dog Balaclava - Dog Beanie - Gift for Pet Parents
Aviator Dog Hat - Pug Hat - Aviator Costume - Dog Clothing - Pet Accessories - Dog Balaclava - Dog Beanie - Gift for Pet Parents
AllYouNeedIsPugShop
$30.00 USD
Custom Dog Hat - The Original Pug Hat - Dog Hats - Pug Hats - French Bulldog Hat - Dog Beanie
Custom Dog Hat - The Original Pug Hat - Dog Hats - Pug Hats - French Bulldog Hat - Dog Beanie
AllYouNeedIsPugShop
$26.00 USD
Pug Graduation Card
Pug Graduation Card
Dog Hat - Adorkable Kitten Hat - Dog Costume - All You Need is Pug Hat - Custom Knits for Pets - Dog Lover Gift
Dog Hat - Adorkable Kitten Hat - Dog Costume - All You Need is Pug Hat - Custom Knits for Pets - Dog Lover Gift
AllYouNeedIsPugShop
$26.00 USD
Polka-dot Dog Hat- Pug Hat - Dog Clothing - Pug Clothing - Pet Lover Gift
Polka-dot Dog Hat- Pug Hat - Dog Clothing - Pug Clothing - Pet Lover Gift
AllYouNeedIsPugShop
$30.00 USD
Football Helmet Dog Hat - Football Fan Gift - Pug Hat - French Bulldog Hat - Football Head - Football Hat
Football Helmet Dog Hat - Football Fan Gift - Pug Hat - French Bulldog Hat - Football Head - Football Hat
AllYouNeedIsPugShop
$27.00 USD
Dog Hat - Unicorn Hat - Pet Clothing - Dog Clothing - Pug Hat
Dog Hat - Unicorn Hat - Pet Clothing - Dog Clothing - Pug Hat
AllYouNeedIsPugShop
$34.00 USD
Snuggly Hearts Club Dog Hat - The Original Pug Hat - Valentine Gift - Dog Lover - Dog Clothing - Pet Apparel
Snuggly Hearts Club Dog Hat - The Original Pug Hat - Valentine Gift - Dog Lover - Dog Clothing - Pet Apparel
AllYouNeedIsPugShop
$26.00 USD
Sweet Valentine Dog Hat - Valentine Gift - Pet Apparel - Pet Clothing - Dog Clothing - Pug Hat - Cute Dog Clothes
Sweet Valentine Dog Hat - Valentine Gift - Pet Apparel - Pet Clothing - Dog Clothing - Pug Hat - Cute Dog Clothes
AllYouNeedIsPugShop
$26.00 USD
Pug Tattoo Mother's Day Card
Pug Tattoo Mother's Day Card
Flower Child Neck Warmer for Dogs - Dog Neck Warmer - Pug Neck Warmer - Dog Scarf - Pet Accessories - Dog Accessories
Flower Child Neck Warmer for Dogs - Dog Neck Warmer - Pug Neck Warmer - Dog Scarf - Pet Accessories - Dog Accessories
AllYouNeedIsPugShop
$15.00 USD
Custom Dog Hat -The Original Snuggly Pug Hat - Dog Clothing - Dog Beanie - Pet Hat - Dog Christmas Gift - Gift for Pet Lovers
Custom Dog Hat -The Original Snuggly Pug Hat - Dog Clothing - Dog Beanie - Pet Hat - Dog Christmas Gift - Gift for Pet Lovers
AllYouNeedIsPugShop
$26.00 USD
Custom Snuggly Dog Neck Warmer - Dog Scarf - Dog Clothing - Pug Scarf - French Bulldog Clothing
Custom Snuggly Dog Neck Warmer - Dog Scarf - Dog Clothing - Pug Scarf - French Bulldog Clothing
AllYouNeedIsPugShop
$13.00 USD
Custom Jack-O-Lantern Dog Neck Warmer - Dog Scarf - Pet Clothing - Dog Clothing - Dog Gift - Pumpkin Accessories - Halloween Dog Costume
Custom Jack-O-Lantern Dog Neck Warmer - Dog Scarf - Pet Clothing - Dog Clothing - Dog Gift - Pumpkin Accessories - Halloween Dog Costume
AllYouNeedIsPugShop
$19.00 USD
Bumble Bee Dog Hat - Pug Hat - Bumble Bee Costume - Cozy Dog Clothes - Handmade Gift
Bumble Bee Dog Hat - Pug Hat - Bumble Bee Costume - Cozy Dog Clothes - Handmade Gift
AllYouNeedIsPugShop
$26.00 USD
Custom Sweetheart Dog Neck Warmer - Dog Scarf - Pet Clothing - Dog Clothing - Dog Valentine's Day Gift - Valentine Gift
Custom Sweetheart Dog Neck Warmer - Dog Scarf - Pet Clothing - Dog Clothing - Dog Valentine's Day Gift - Valentine Gift
AllYouNeedIsPugShop
$15.00 USD
Pug Mum and Pup Mother's Day Card - Customizable With Your Text - Pug Mother's Day Card - Mom Card - Pug Card
Pug Mum and Pup Mother's Day Card - Customizable With Your Text - Pug Mother's Day Card - Mom Card - Pug Card
I'm All Ears French Bulldog T-shirt - Cute Frenchie T-shirt - French Bulldog Shirt - Frenchie Tee - Gift for Her - Ready to Ship
I'm All Ears French Bulldog T-shirt - Cute Frenchie T-shirt - French Bulldog Shirt - Frenchie Tee - Gift for Her - Ready to Ship
AllYouNeedIsPugShop
$24.00 USD
Dog Hat - Miss Mouse Hat - Pet Clothing - Pet Supplies - Dog Clothing - Dog Accessories
Dog Hat - Miss Mouse Hat - Pet Clothing - Pet Supplies - Dog Clothing - Dog Accessories
AllYouNeedIsPugShop
$27.00 USD
Little Monster Dog Hat - Pug Hat - Dog Costume - Dog Clothing - Pet Accessories - Winter Dog Clothes
Little Monster Dog Hat - Pug Hat - Dog Costume - Dog Clothing - Pet Accessories - Winter Dog Clothes
AllYouNeedIsPugShop
$30.00 USD
Custom Sugar Skull Dog Neck Warmer - Dog Scarf - Pet Clothing - Dog Clothing - Dog Gift - Sugar Skull Accessories - Dia de los Muertos
Custom Sugar Skull Dog Neck Warmer - Dog Scarf - Pet Clothing - Dog Clothing - Dog Gift - Sugar Skull Accessories - Dia de los Muertos
AllYouNeedIsPugShop
$19.00 USD
Dog Hat - Little Lady Rabbit Hat - Pug Hat - Easter Hat - Easter Dog Costume - Dog Outfit - Gift for Pets
Dog Hat - Little Lady Rabbit Hat - Pug Hat - Easter Hat - Easter Dog Costume - Dog Outfit - Gift for Pets
AllYouNeedIsPugShop
$27.00 USD
Pug Ornament
Pug Ornament
AllYouNeedIsPugShop
$12.00 USD
Baby Koala Dog Hat - Pug Hat - Pug Hats - Dog Clothing - Pet Cloting - Dog Costume - Dog Hats
Baby Koala Dog Hat - Pug Hat - Pug Hats - Dog Clothing - Pet Cloting - Dog Costume - Dog Hats
AllYouNeedIsPugShop
$27.00 USD
All Ears Frenchie Card - Beautiful French Bulldog Card - Floral Card - Dog Card - Frenchie Thank You Card
All Ears Frenchie Card - Beautiful French Bulldog Card - Floral Card - Dog Card - Frenchie Thank You Card
Black Pug In Love Card - Pug Valentine - Black Pug Anniversary Card - Valentine's Day Card - Romantic Card - Black Pug Card
Black Pug In Love Card - Pug Valentine - Black Pug Anniversary Card - Valentine's Day Card - Romantic Card - Black Pug Card
Candy Corn Dog Hat - Pug Hat - Dog Hats - Pug Hats - Dog Costume - Pug Costume - Dog Halloween Costume
Candy Corn Dog Hat - Pug Hat - Dog Hats - Pug Hats - Dog Costume - Pug Costume - Dog Halloween Costume
AllYouNeedIsPugShop
$26.00 USD
Owl Human Headband and Knit Dog Collar Set - Dog Scarf - Dog Neck Warmer - Owl Headband
Owl Human Headband and Knit Dog Collar Set - Dog Scarf - Dog Neck Warmer - Owl Headband
AllYouNeedIsPugShop
$30.00 USD
Dog Hat - Little Monster Hat - Pug Hat - Pet Clothing - Dog Clothing
Dog Hat - Little Monster Hat - Pug Hat - Pet Clothing - Dog Clothing
AllYouNeedIsPugShop
$30.00 USD
Betty Bow Dog Hat - Pug Hat - Dog Clothing - Pet Fashion - Pet Apparel - Handmade Dog Clothes - French Bulldog Hat
Betty Bow Dog Hat - Pug Hat - Dog Clothing - Pet Fashion - Pet Apparel - Handmade Dog Clothes - French Bulldog Hat
AllYouNeedIsPugShop
$26.00 USD
Have Your Cake and Eat It Pug Birthday Card - Dog Birthday Card - Birthday Greeting - Pug Card
Have Your Cake and Eat It Pug Birthday Card - Dog Birthday Card - Birthday Greeting - Pug Card
SALE - Parisian Pug Tote Bag - Romantic French Book Bag - Book Tote - Grocery Tote - Gift for Her - Gift for Dog Lovers  - Pug Christmas
SALE - Parisian Pug Tote Bag - Romantic French Book Bag - Book Tote - Grocery Tote - Gift for Her - Gift for Dog Lovers - Pug Christmas
AllYouNeedIsPugShop
$10.80 USD
Dog Hat - Elephant Hat - Pug Hat - Dog Costume - Handmade Pet Accessories - Custom Dog Clothing
Dog Hat - Elephant Hat - Pug Hat - Dog Costume - Handmade Pet Accessories - Custom Dog Clothing
AllYouNeedIsPugShop
$26.00 USD
Minnie Bow Tie Headband - Bow Headband - Custom Headband - Head Wrap
Minnie Bow Tie Headband - Bow Headband - Custom Headband - Head Wrap
AllYouNeedIsPugShop
$16.00 USD
Snuggly Dog Leg Warmers - Pug Leg Warmers - Dog Clothing - Dog Accessories
Snuggly Dog Leg Warmers - Pug Leg Warmers - Dog Clothing - Dog Accessories
AllYouNeedIsPugShop
$21.00 USD
Polka-dot Knit Dog Collar - Dog Neck Warmer - Dog Scarf - Pug Clothing - Dog Clothing - Pet Apparel
Polka-dot Knit Dog Collar - Dog Neck Warmer - Dog Scarf - Pug Clothing - Dog Clothing - Pet Apparel
AllYouNeedIsPugShop
$15.00 USD
Fawn Pug Headband - Gift for Pug Mom - Gift For Pug Lover - Dog Lover Gift
Fawn Pug Headband - Gift for Pug Mom - Gift For Pug Lover - Dog Lover Gift
AllYouNeedIsPugShop
$17.00 USD
Pardon My French Bulldog T-shirt - Cute Frenchie T-shirt - French Bulldog Shirt - Frenchie Tee - Gift for Her - Ready to Ship
Pardon My French Bulldog T-shirt - Cute Frenchie T-shirt - French Bulldog Shirt - Frenchie Tee - Gift for Her - Ready to Ship
AllYouNeedIsPugShop
$24.00 USD
Owl Knit Dog Collar - Dog Neck Warmer - Dog Scarf - Pug Neck Warmer - Pug Scarf - Dog Clothing - Dog Gift - Puppy Clothing
Owl Knit Dog Collar - Dog Neck Warmer - Dog Scarf - Pug Neck Warmer - Pug Scarf - Dog Clothing - Dog Gift - Puppy Clothing
AllYouNeedIsPugShop
$15.00 USD
Petite French Dog Beret and Scarf Set - Dog Gift Set - Dog Clothing - Pet Clothing - Pet Fashion
Petite French Dog Beret and Scarf Set - Dog Gift Set - Dog Clothing - Pet Clothing - Pet Fashion
AllYouNeedIsPugShop
$26.00 USD
Dog Hat - Petite French Beret - Dog Beret - Pug Beret - French Bulldog Hat - French Bulldog Clothing - Pug Clothing
Dog Hat - Petite French Beret - Dog Beret - Pug Beret - French Bulldog Hat - French Bulldog Clothing - Pug Clothing
AllYouNeedIsPugShop
$18.00 USD
Pug In Love Mug - Pug Coffee Mug - Pug Mug - Pug Tea Cup - Gift for Her - Romantic Gift  - Pug Valentine's Day Gift - Valentine Gift
Pug In Love Mug - Pug Coffee Mug - Pug Mug - Pug Tea Cup - Gift for Her - Romantic Gift - Pug Valentine's Day Gift - Valentine Gift
AllYouNeedIsPugShop
$18.00 USD
Pug Ornaments Set - Set of 3 Pug Christmas Ornaments - Dog Ornaments - Handmade Pug Decor
Pug Ornaments Set - Set of 3 Pug Christmas Ornaments - Dog Ornaments - Handmade Pug Decor
AllYouNeedIsPugShop
$30.00 USD
Petite French Beret for Large Breeds - English Bulldog Hat - Pitbull Hat - Labrador Retriever Hat
Petite French Beret for Large Breeds - English Bulldog Hat - Pitbull Hat - Labrador Retriever Hat
AllYouNeedIsPugShop
$23.00 USD
Rainbow Dog Hat - The Original Pug Hat - Dog Clothing - Pet Accessories - French Bulldog Hat - Colorful Pet Apparel
Rainbow Dog Hat - The Original Pug Hat - Dog Clothing - Pet Accessories - French Bulldog Hat - Colorful Pet Apparel
AllYouNeedIsPugShop
$26.00 USD
Dog Hat - Fantastic Little Fox Hat - Pug Hat - French Bulldog Hat - Dog Clothing - Handmade Gift for Pet Lovers
Dog Hat - Fantastic Little Fox Hat - Pug Hat - French Bulldog Hat - Dog Clothing - Handmade Gift for Pet Lovers
AllYouNeedIsPugShop
$27.00 USD
Bumble Bee Dog Sweater - Bumble Bee Costume - Pug Sweater - Pug Jacket - Dog Clothing
Bumble Bee Dog Sweater - Bumble Bee Costume - Pug Sweater - Pug Jacket - Dog Clothing
AllYouNeedIsPugShop
$38.00 USD
Custom Snuggly Dog Hat - The Original Pug Hat - Dog Beanie - Pet Hat - Pug Hats - Dog Hats
Custom Snuggly Dog Hat - The Original Pug Hat - Dog Beanie - Pet Hat - Pug Hats - Dog Hats
AllYouNeedIsPugShop
$26.00 USD
Lucky Clover Knit Dog Collar - Dog Scarf - Dog Neck Warmer - St. Patrick's Day Dog Accessories - Irish Dog Clothing
Lucky Clover Knit Dog Collar - Dog Scarf - Dog Neck Warmer - St. Patrick's Day Dog Accessories - Irish Dog Clothing
AllYouNeedIsPugShop
$15.00 USD

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