Tell us a bit about yourself (name, location, affiliations, personal stuff).
My name is Elodie Blanchard, my company is elasticCo, LLC., named after my rubber band collection I made when I moved to the States from France, I stick with the name but now my main domain of activities have expanded to textile design. I mostly work for architects making custom funky contemporary drapes and any textile components of interiors, develop products for design companies and work on a consulting basis for specific projects (see www.elasticco.com). When time is left, I hand make stuff: t-shirts, pillows, hats… that you can buy on my etsy store and few stores around NYC and LA.
What is the first thing you can remember making by hand? How and why did you make it?
I just asked my mom, she came to visit. It’s a painted stone useable as a paperweight I made for Father’s day. It’s red, orange and purple, and in fact my Dad still has it.
What inspires you? Where do your ideas come from?
Exhibitions, google, and behaviors that I observe a lot. I stare at people in the subway, it’s really bad. And basically anything from gold sponges, a tree, jacket, news… that’s what I am going to try to teach to my students this year. I believe my students are going to inspire me too.
What are your favorite materials?
Textile is my world. It’s everywhere, sometimes I wish I would be a graphic designer to have a clean empty house, and when I did not have a sewing machine (when I moved from France) rubber bands, but that was obsessive behavior…
What have been the most valuable lessons learned from other artists on Etsy?
I am amazed by people who live from an etsy business. It’s so great that you can have a home to home, hand made business, it’s the mix of technology and hand knitting….
I am not a great shopper, I am allergic to weekend shopping , to see thousands of the same pair of shoes spread on the floor, it cuts all desire to get it and I feel like I’m wasting my time.
Why should people buy handmade?
When you buy handmade art, you buy a story, a dream, it’s more inspiring + I like a mistake here and there, imperfection and hand made quality.
What features/services would you most like to see on Etsy?
Etsy is just great, the diversity is crazy. I encourage everybody to get a store. It’s the future, technology bringing us back to a village life where you visit the tailor to get your dress… I am pretty new at it so I don’t really have any complaints or ideas so far to make it better. Maybe to choose the order you would like the people to see your items in your store.
Apart from creating things, what do you do?
My head is most of the time at work , work is my life… but with my husband we love to cook, eat, invite friends, see the family, go to concerts, swim … drink tea , read the paper in the garden, gardening…
Read any good books lately?
Well, it’s not really romantic but my friend gave me a business book about small business The E Myth by Michael E. Gerber. It’s my first one and it makes me think about my business in a totally different way.
In ten years I’d like to be…
The essential: all my family healthy.
The professional BIG plan, work with more architects in even funkier, crazy textile projects all around the world, collaborate with renowned design firms and continue my small production of t-shirts and specific projects.