Shop Etsy

Featured Buyers: Sneak Attacks from the Handmade Movement

Mar 4, 2009

by phippsart handmade and vintage goods

Do you know how to do the happy dance? You will soon! Today Michael Phipps of shares his inspiration for the “Sneak Attacks” community project. Read on!

After several years of filling vending machines and stacking cans of food, I quit my job so my constant desire to create could be unleashed. Now on any given day I might be climbing scaffolding to work on a mural or using a microscopic brush on a book cover painting. When my sister introduced me to Etsy that first year as a full time artist, my mind started racing with ideas, and I decided I wanted to screenprint artwork onto shirts. Having screenprinted in college and then later in a friend’s studio (where my darkroom was also the bathroom for an indie rock venue), it was a natural transition. I still remember making those first few sales on Etsy. Even now, EVERY sale is a thrill, but those first several were special. The feeling back then was powerful enough to positively affect my entire day.

Several months later, the memory of that exhilaration got me thinking of ways I might help other shop owners feel the same excitement, so I started a thread in the Etsy Forums entitled “Make Someone’s Day,” encouraging others to find shops without sales and to be their first sale. This went on for a few weeks and was even carried on by other Etsy sellers, some of whom went on to form the Etsy Patrons Team. I also figured that if it were a thrill to get one sale, how great would it be to suddenly have a whole swarm of business in just one day?

Thus the Sneak Attack was born. I started a thread asking if anyone wanted to take part in a “Sneak Attack” and explained the concept. It didn’t take long before we already targeted two shops and had two more in the works. The excitement on the part of the shop owners AND the shoppers was so great that I knew I wanted to make this a regular occurrence. I quickly threw together the bones of a web site, which included a schedule of upcoming “attacks.” (The site’s now been completely revamped.) The response was overwhelming. For about a month we held Sneak Attacks every weekday, but that proved exhausting! So ever since we’ve been doing them Mondays, Wednesdays and Fridays.

The Sneak Attacks are no one-man operation. I couldn’t do this all by myself — not even close. In fact, each “attack” is sponsored by another Etsy seller or buyer, who chooses the shop and coordinates it all. They start a thread in the forums, which serves as a sort of pre-game party before the appointed time. My biggest help through all this has been VintageEmbellishment. She’s done more to promote and support the movement than one could even imagine. There’s a long list of others who have made all of this possible.

I’m often asked how shops are chosen as “victims” of the attacks. First and foremost, no one should volunteer to be at the receiving end of a Sneak Attack. That’s about the best way to NOT be chosen. It wouldn’t be a “Sneak Attack” then, would it?! The shops need to have few or no sales, have been around for at least two weeks (preferably longer), they need to have some recent activity evident in their shops, and they need to have a good amount of quality, affordable products. We sadly pass by a lot of shops because they have blurry or dark pictures, incomplete descriptions, or nothing has been added or renewed for months.

Since the end of September, The Handmade Movement has sponsored 67 attacks on a total of 81 shops, resulting in 973 sales! That amounts to about $6000 worth of products bought from these up-and-coming shops over the course of just over four months. Here are the stories of just a handful of those shops.

Rachelherzog: “I had started my Etsy shop, Tickleworm, in September 2008. I put up seven items and kept working and adding more from there. (You check your shop like you check the phone for messages when you are expecting someone to call.)

In October, I was adding items, checked back and one of them was gone — at first I thought I didn’t load it correctly (operator error), but then more items were gone. I saw I had a convo message, checked it, read it, and still it took me a second…I just couldn’t believe I went from zero sales to a bunch in 10 minutes. I checked the thread and was reading what everyone was saying about my items…I couldn’t believe it! It felt so great! Even if people didn’t buy, they were saying such nice things! I honestly had tears in my eyes! PEOPLE WERE BUYING MY THINGS, THINGS I MADE!

The ‘Sneak Attack’ was my big break, so to speak. It kept me making more, better, different items! So now, I return every so often to buy from a shop that is being ‘Sneak Attacked’ because, well, it feels so good to do that for someone — and you get a great product.”

Desertnana: “For almost three years I was a more-than-merry Etsy shopper. I finally took the plunge and opened my shop, but felt like a resident of Whoville in Horton Hears a Who. Desert Nanas Retro Ranch was full of goods, and I was like a Christmas elf reading, shooting, and uploading. (On dial up, mind you…) Then on December 8th, after an hour of shooting more items for the shop, I clicked on Retro Ranch to see 5 new orders! As I read the first order, I suddenly thought ‘Wait-just-one-second…Did my sister do a big sympathy buy after listening to my repeated ‘Steven Colbert fist-to-the-heaven’ laments…??!’ But no: the buyer’s name is Heather (aka Winemakerssister), and in the message to the seller, it said, ‘SNEAK ATTACK.’

My personal orbit shifted its axis, and I danced the desert happy dance! I shouted like Sally Field in her infamous 1980s Oscars Speech, ‘They like me!’ All of the hours and days of banging my head against walls of technological confusion were not in vain! I have customers!!! WinemakersSister was the first of this ‘mysterious group’ (Hautetotes, VintageEmbellishment, The Copper Cauldron, KreatedbyKelly), to respond to my mail, and I was not surprised to learn that a volunteer group of Etsy folk do this as a weekly hobby to surprise and encourage new shops!

With this wonderful burst of encouragement I went forth, forever changed by the kindness of these lovely ladies, having gained a dear friend (love you Heather) and wanting to share and give the same kind of boost to new and struggling beginners.”

FartsyArts: “The ‘Sneak Attack’ is one of the coolest ideas to support new shops. KitsandCaboodles sponsored my ‘Sneak Attack.’ I am sure a lot of beginner Etsy sellers can relate when I say it takes a lot of hard work and outside the box thinking to get your shop noticed. Having a handful (or more) of people visit the shop AND purchase an item is a double bonus!! When I got the e-mail that I was going to be a ‘victim’ of a ‘Sneak Attack,’ I ran to my boyfriend in utter excitement and screamed, ‘I don’t know what this is but it’s going to be FUN!’ Once I realized what the whole game was, my eyes were glued on the clock and my finger was on my mouse ready to reset my browser!

…I am a regular visitor to the site to see who the next ‘victim’ is. It is a great promotional tool and so much fun to partake in as a seller and a buyer. I have participated in a past ‘Sneak Attack’ and the thanks you get from the seller spells happiness and it feels just great, and you get something cool for yourself too!”

Monkeysalwayslook: “I was, of course, completely thrown off guard when I finally realized that I was a victim of a sneak attack. I can’t really describe the feelings I felt except amazement, joy, surprise and overwhelming gratitude. Before the sneak attack, my store only had two sales. In my feedback to my buyers I said that this little gesture brought tears to my eyes, and when I think about it now, it still brings tears to my eyes. The generosity of complete strangers and the purchases that they made gave my little store the momentum and boost that has carried on to this day. Since the sneak attack, my store has had a steady stream of sales.

Because of the boost — and more importantly, the amazing generosity — of these people, I check in now and again at to see who is up next — knowing that just a tiny purchase can make all the difference to the store’s success, and [that it brings] motivation and joy…to the store’s creator. I think this is what the handmade movement is all about: sharing in each others love, hard work, and care that is put into each and every item.”


warpeDesign: “Being ‘Sneak Attacked’ caught me completely by surprise. I’d only been on Etsy for a month and was still on the low end of the learning curve. It was a challenge to figure out how to make my cards look special and if I could catch someone’s interest among the ton of other cards that were posted every day. My cards are subtle, so it’s hard to make them jump out from a tiny thumbnail. The ‘Sneak Attack’ was a wonderful affirmation that I had something special and that I was showcasing it the right way.”

WontonLove: “It was a complete surprise. I was fairly new to Etsy at the time and never did I expect such craft activism to take place! The fundamental part of the idea touched my crafty heart. It’s nice to think that anyone can sneak up on you, from around the world, when you least expect it, and you get a bunch of sales to boot!”

Now it’s your turn to help create more stories like the ones above (and get some cool items in the process!). Check out for the schedule of upcoming Sneak Attacks and join in on the fun!

Etsy Community Projects | Fresh Shops

The Bird Watcher - boy and bird polymer clay sculpture
The Bird Watcher - boy and bird polymer clay sculpture
Green as Grass
Green as Grass
Succulent in Vintage Pewter Sugar Bowl
Succulent in Vintage Pewter Sugar Bowl
M Psychedelic Eye T-shirt on Orchid ..... Women's Medium tee
M Psychedelic Eye T-shirt on Orchid ..... Women's Medium tee
Aqua dew drops necklace
Aqua dew drops necklace
B is Beautiful
B is Beautiful


  • cherrycreek

    cherrycreek said 7 years ago

    What a great story!

  • travellingcircus

    travellingcircus said 7 years ago

    This is one wicked way of promoting new shops!! Excellent article and thanks for the inspiration!

  • MGMart

    MGMart said 7 years ago

    Great article, well done everyone!! Best wishes ~ Marianna

  • magicjelly

    magicjelly said 7 years ago

    This really warms the cockles of my heart! So wonderful!

  • redyellowandblueink

    redyellowandblueink said 7 years ago

    That's just super cool!

  • mshalston

    mshalston said 7 years ago

    I was introduced to Sneak Attack by Casandra of Copper Cauldron ( I'm so glad it's getting the attention it deserves. :)

  • LiamDesign

    LiamDesign said 7 years ago

    What a GREAT idea!!!! I think the first few sales definately mean a lot to a seller its a feeling of amazement that someone else actually thinks my work is good(no longer just my family friends etc) It's definately a feeling of accomplishment and its great that sneak attack is helping sellers along(you didnt even mention that by doing this and leaving feedback your letting the whole etsy community know that this is a trustworthy shop with quality product to boot!

  • TerisTreasure

    TerisTreasure said 7 years ago

    This is a great movement! I had a person on the Homefront Team get a Sneak Attack and it was so exciting! Its nice to see people doing random acts of kindness!

  • jswrites

    jswrites said 7 years ago

    What fun to see the shocked/surprised/thrilled faces of Attackees past, and to know there'll be another one in just over an hour!

  • enhabiten

    enhabiten said 7 years ago

    that is the sweetest! i love it. great idea phippsart.

  • Faeriedtreasures

    Faeriedtreasures said 7 years ago

    haha.. I love the surprised photos! Its so awesome that there is so much personality here on Etsy, thats what I love so much about this place.

  • ChocolateBeachFlower

    ChocolateBeachFlower said 7 years ago

    great article!!

  • CwButcher

    CwButcher said 7 years ago

    very cool awesome story love it

  • LightTheDarkness

    LightTheDarkness said 7 years ago

    wow how cool! What a great concept and idea. Love the site...

  • yaelfran

    yaelfran said 7 years ago

    wonderful story!! Love your pictures!!!!!

  • LaveMeSoapCo

    LaveMeSoapCo said 7 years ago

    love the sneak attack!

  • angelene

    angelene said 7 years ago

    Love the concept of a sneak attack! What an altruistic idea!

  • laralewis

    laralewis said 7 years ago

    what is this?! I love it! what a great idea...and just one of the million reasons i love being on etsy...people are so encouraging and kind!

  • UnderGlass

    UnderGlass said 7 years ago

    so much fun~

  • 4TheSparrowsNest

    4TheSparrowsNest said 7 years ago

    This is precious!! I love the Etsy community. Sooooo cool!

  • LittleGreenSquirrel

    LittleGreenSquirrel said 7 years ago

    So sweet! I'm doing a happy dance just because of this article! Nice to hear good news about good work!

  • workingforpeanuts

    workingforpeanuts said 7 years ago

    What a lovely, generous way to support each other. We have a great community! Way to go!

  • FreshLemonBlossoms

    FreshLemonBlossoms said 7 years ago

    The stories were really fun to read about! Great article & I love the whole idea behind the sneak attack!

  • GollyBard

    GollyBard said 7 years ago

    A great idea. A wonderful way for the community to come together!

  • LippincottSoapCo

    LippincottSoapCo said 7 years ago

    I love this idea! Great way to support each other.

  • voleurdebijoux

    voleurdebijoux said 7 years ago

    lol...cute pics!! love this article!! :D

  • jodieflowers

    jodieflowers said 7 years ago

    Awesome! Great shops too!

  • OpulentOddities

    OpulentOddities said 7 years ago

    Everybody just looks so darn cute in these pics!

  • HappyCloudMoments

    HappyCloudMoments said 7 years ago

    I just love reading the victims' stories!

  • winemakerssister

    winemakerssister said 7 years ago

    I just love all the photos of happy faces and happy dancing! They're exactly how I've imagined they'd look when they discovered they've been Attacked. Feel free to join us, y'all. It's a wonderful way to welcome new sellers to Etsy.

  • TheChainmailleLady

    TheChainmailleLady said 7 years ago

    WOW! Great article! So great to see such happy people!! You can join us tonight at BlockHeadRadio for the announcement of tonights shop! Chain

  • phippsart

    phippsart said 7 years ago

    I just about did a "happy dance" when people started sending me this pics for the article. They were PERFECT and a great way to make this article fun! Thanks to everyone who makes the Sneak Attacks possible! Better go, there's another one in 12 minutes...

  • huckleberryarts

    huckleberryarts said 7 years ago

    Love having the live sneak attacks on Weds at 7 at Its great to converse with other artist and share the sneak attack victim!! Way much fun and hats off to phippsart for such a wonderful idea!!!

  • tascha

    tascha said 7 years ago

    I just love this idea! Etsy is such a wonderful community!

  • littlepancakes

    littlepancakes said 7 years ago

    wow, how fun

  • gretchenmist

    gretchenmist said 7 years ago

    this is so great! am going to check out the site. love stories like this :)

  • breadandroses2

    breadandroses2 said 7 years ago

    This is so neat

  • OakenstoneHandmade

    OakenstoneHandmade said 7 years ago

    Wow! Love this!

  • worksandfinds

    worksandfinds said 7 years ago


  • Creativewithclay

    Creativewithclay said 7 years ago

    What an awesome idea!

  • PipocaHandmade

    PipocaHandmade said 7 years ago

    what an awesome idea! i love the community spirit in this story!

  • ImogensGarden

    ImogensGarden said 7 years ago

    what a wonderful idea...and a great gift of affirmation!

  • SudsNSuch

    SudsNSuch said 7 years ago

    I love Sneak Attacks! Michael is such a great person for starting these!

  • oldworldprimitives

    oldworldprimitives said 7 years ago

    This was such a fun article!! I loved reading the stories of the Sneak Attackees.

  • PixieSoap

    PixieSoap said 7 years ago

    Great story with some great sellers! I love the sneak attacks and have purchased some great item. It is great to know one is giving someone a great happy lift!

  • Fishstikks

    Fishstikks said 7 years ago

    I just love that this has taken off like it has and how wonderful it is too! I thoroughly enjoyed all the "surprise" photos!

  • MyPooperScooper

    MyPooperScooper said 7 years ago

    I got under Sneak Attack about a month ago!!It was wonderful,and I got to sneak attack a shop as well!!Super fun!!It was so wonderful!!Again,thank you guys for making it happen!!I am forever grateful!! Dani ;)

  • mamaslittlemonkeys

    mamaslittlemonkeys said 7 years ago

    Great article!! :) Blockhead Radio is proud to be a part of The Handmade Movement! :)

  • VintageEmbellishment

    VintageEmbellishment said 7 years ago

    Great fun seeing the faces of the "victims"! These are so much fun!

  • SEOWebDesign

    SEOWebDesign said 7 years ago


  • jamieribisi

    jamieribisi said 7 years ago

    Sneak attacks rock!!!

  • SquaresOfFlair

    SquaresOfFlair said 7 years ago

    Great idea! I love the photos, too.

  • AquaVelvet

    AquaVelvet said 7 years ago

    What a wonderfully generous gesture, and so fun to read the victim's *accounts*! :~)

  • moderncard

    moderncard said 7 years ago

    Great idea!

  • rathina

    rathina said 7 years ago

    What a great idea! This sounds like a great way to get involved in the Etsy community!

  • iWunder

    iWunder said 7 years ago

    Great article, congrats Michael! So glad to see rachelherzog featured as well, the 2 pouches I have from her are just divine.

  • MyPooperScooper

    MyPooperScooper said 7 years ago

    Sneak Attacks are so fun!!

  • starfalljewelry

    starfalljewelry said 7 years ago

    Such a wonderful thing! The people who participate in this movement and others like it remind me why Etsy is a FANTASTIC community! Congrats to all those who's been sneak attacked, I think I'll be checking the site to sneak attack some folks myself!

  • LeftHandHats

    LeftHandHats said 7 years ago

    Such a cool idea! Not only is Etsy full of great crafts and art, but it is full of great people!!!

  • JohnMetBetty

    JohnMetBetty said 7 years ago

    This is a terrific idea! Sounds like fun :)

  • Graciewear

    Graciewear said 7 years ago

    Just seeing the pictures is exciting and heartwarming. What a great pay it forward.

  • momomadeit

    momomadeit said 7 years ago

    just SUPER!!

  • theowlbarn

    theowlbarn said 7 years ago

    Such a wonderful idea!! Etsy peeps are just the greatest!!

  • Signs

    Signs said 7 years ago

    ..does a happy dance

  • UtterRubbish

    UtterRubbish said 7 years ago

    I love the B! My name begins with a B.

  • InuInspirations

    InuInspirations said 7 years ago

    Yay for sneak attacks! I look forward to every Monday Wednesday and Friday just to see who we're attacking that day. It's so addicting!!

  • harlows

    harlows said 7 years ago

    Loved the Article!

  • IcingOnTheCupcake
  • jenniferladd

    jenniferladd said 7 years ago

    What a wonderful idea! I loved reading these stories - their excitement brought tears to my own eyes! What a wonderful experience that must have been for the sellers!

  • bhangtiez

    bhangtiez said 7 years ago

    so awesome...what a great community this is!!

  • kittytrishia

    kittytrishia said 7 years ago

    Awwww! Those stories made my day, I love how this awesome movement has not only helped each seller financially but also creatively through love and validation. I had just read about this cool love bucket filler (love bucket means heart) on the forums last week and thought it had to be the most inspirational almost 'pay it forward' thing I had seen in ages and it really touched my heart.

  • blueberrydeluxe

    blueberrydeluxe said 7 years ago

    It's so incredible I can't even put it into words!! SOOO wonderful as a community to do that for each other!! Seriously? What other place would do this? Ya know?

  • girltuesdayjewelry

    girltuesdayjewelry said 7 years ago

    This is great! Thanks for this wonderful and optimistic story.

  • lindab142

    lindab142 said 7 years ago

    This is so great. Thanks to all the participants.

  • JesseMosher

    JesseMosher said 7 years ago

    etsy is a great place . Wonderful story !

  • theeye

    theeye said 7 years ago

    yay! I was part of the very first sneak attack .... such a fun and awesome idea .... three cheers for phippsart!

  • cindylouwho2

    cindylouwho2 said 7 years ago

    I love Sneak Attacks - it's so much fun to be one of a shop's first customers! Thanks to Michael & everyone else who works so hard to make this happen every week.

  • TheCottageCheese

    TheCottageCheese said 7 years ago

    This is about the coolest thing I've ever seen on Etsy. Etsy'ers are so supportive of each other, it never ceases to amaze me what a lovely community we have here!

  • Lundberg

    Lundberg said 7 years ago


  • livefunky

    livefunky said 7 years ago

    This article just makes me feel good. :) Hooray to all involved and I love the featured shops!

  • 18ontheAlley

    18ontheAlley said 7 years ago

    very cool idea! kudos!!! :D

  • themagicforest

    themagicforest said 7 years ago

    Oh my, Etsians give me the warm and fuzzies! I am one of those newbies, checking my site a gazillion times a day(like now) and brought to tears every time someone hearts date 7 beautiful fans. I am convinced that I have lost my job because the universe is plotting to help me create my dollies and spread the good vibes. Blessings.

  • ModernLunacy

    ModernLunacy said 7 years ago

    This is wonderful!

  • enduringarts

    enduringarts said 7 years ago

    That's awesome for newbies! Just getting nice comments makes my day. Great the stories!

  • tscrapper

    tscrapper said 7 years ago

    Love it! What a great way to help new sellers!

  • LittleRedCottage

    LittleRedCottage said 7 years ago

    Awesome article! I am so happy to be part of sneaking up on people! :)

  • twolefthands

    twolefthands said 7 years ago

    What a happy article! Love the featured artists and their pictures are great!

  • beachyrustica

    beachyrustica said 7 years ago

    Congratulations, Michael, on a great idea & a great article!

  • OhFaro

    OhFaro said 7 years ago

    I've loved watching this progress in the forums. What a lovely concept. Cheers!

  • isewcute

    isewcute said 7 years ago

    This gives me warm fuzzies! :o)

  • ThePeachTree

    ThePeachTree said 7 years ago

    This is SUCH a fantastic thing :) I've participated in a sneak attack once and can't wait to do it again!

  • ifihadagirl

    ifihadagirl said 7 years ago

    Awesome! What more can I say?! I'm learning what an awesome community etsy is!

  • TheDizzyPixie

    TheDizzyPixie said 7 years ago

    This is amazing! I've never heard of the sneak attack before but I cant wait to join in on the fun!

  • KathyS711
  • kittenmiami

    kittenmiami said 7 years ago

    That is just genius! Bravo.

  • PaintedMemoriesByRos

    PaintedMemoriesByRos said 7 years ago

    As a former "victim" I can say that this is a great thing that Michael started. I try to participate and return the favors as often as I can. I couldn't believe it when I got attacked! I was in tears! What a wonderful feeling when you see all those sales! As most have said you at first think what's going on here? and then you start reading, jumping, crying, screaming, whatever! and it's just wonderful!. Rosella

  • sweetsmilesbaby

    sweetsmilesbaby said 7 years ago

    GREAT idea! I love people who find joy in another's success. Refreshing!

  • marcelostworld

    marcelostworld said 7 years ago

    Great story!

  • nanno

    nanno said 7 years ago

    This is genius =D

  • AdornmentsNYC

    AdornmentsNYC said 7 years ago

    lovely story!

  • niTeBecOmEsdAy

    niTeBecOmEsdAy said 7 years ago

    i love the cards by warpeDesign! so pretty in their simplicity...

  • ablemabel

    ablemabel said 7 years ago

    Believe it or not, this is the first time I've heard of sneak attacks. I'm going to start participating, it sounds like so much fun!

  • GrandmaMarilyns

    GrandmaMarilyns said 7 years ago

    This is a really cool concept. It boosts the morale of the shop owner that is stuggling to get ahead and feels that noone likes what they are creating and what are they doing here.

  • budpnq

    budpnq said 7 years ago

    That is just the sweetest thing and yet one more reason to love the dear people of Etsy! I've never heard of the sneak attacks, before--how very...sneaky... :D

  • capturedimagination

    capturedimagination said 7 years ago

    This is soooooooooo awesome! I have to participate in one soon. I've purchased a couple things from really great new Etsy shops to give them a boost in the past. Sneak Atack is the perfect way to really make it count.

  • KitschCuisine

    KitschCuisine said 7 years ago

    i love sneak attacks! :) it feels so good to participate.

  • LemonLollipop

    LemonLollipop said 7 years ago

    Wow, how cool is this!? I can't wait to attack someone! :)

  • gaboodles

    gaboodles said 7 years ago

    Hahaha! I am so happy I found etsy.

  • ZenGarden

    ZenGarden said 7 years ago

    That was great reading!

  • ChocolateBeachFlower

    ChocolateBeachFlower said 7 years ago

    i love etsy!!

  • stampoutcancer

    stampoutcancer said 7 years ago

    This is SUCH an amazing movement! My sister and my shop, which donates all proceeds to the Leukemia and Lymphoma Society, was sneak attacked last October by this group in a "charity sneak attack". In charity sneak attacks, they allow shops with a few more sales, but we still had very few (I think we were at 12 at the time.) What a wonderful feeling to have our sales more than triple in less than 24 hours! And even more amazing was the timing of it all. The next morning I found out that friends of ours had found out their baby had leukemia the exact same day we had been "attacked". I bawled like a baby when I found out that both had happened at the same time. What inspiration, and what a miracle! I have since come back and sponsored another "charity sneak attack" myself, and what a joy it was to send that feeling to someone else!

  • phippsart

    phippsart said 7 years ago

    theeye said: "yay! I was part of the very first sneak attack .... such a fun and awesome idea .... three cheers for phippsart!" Indeed you were! Here's proof (the thread of the very first Sneak Attack):

  • phippsart

    phippsart said 7 years ago

    I love Stampoutcancer's story above...

  • eraseandrepeat

    eraseandrepeat said 7 years ago

    this is such so awesome! i'll be sure to check out the upcoming attacks :)

  • italianpostcards

    italianpostcards said 7 years ago

    WOW!! What a creative idea, I am inspired!

  • sucree

    sucree said 7 years ago

    Fun! I've seen some chatter about this in the forums. Looking forward to making somebody's day with a sneak attack!

  • vantiani

    vantiani said 7 years ago

    Oh I love this community, so much! Big hugs to all of you:) Vantiani.

  • desertnana

    desertnana said 7 years ago

    Be sure to Add to your bookmarks so you can check in and put one on your calendar! Everything about this brilliant idea brings forth good feelings ,friendship, and a sense that every single person matters here on Etsy! Come on and join in! I promise it will make you feel good! ~hugs desertnana

  • alyanna

    alyanna said 7 years ago

    Sneak Attacks are awesome! They are always fun and exciting for the shop and the buyer! So nice to see and hear from a few of these "victims"!

  • allthosethrees

    allthosethrees said 7 years ago

    Haha! These photos are awesome. :)

  • BabbidgePatch

    BabbidgePatch said 7 years ago

    Great idea ~ super nice for the victim of the sneak :)

  • hellome

    hellome said 7 years ago

    Love the sneak attacks!

  • ScentfulIndulgence

    ScentfulIndulgence said 7 years ago

    Our shop was 'attacked' on January 9th, 2009. We opened in November 2008. My partner and I were actually putting forth a last ditch effort to get our online sales moving and were out buying props for new pics while all this was happening. At that point, we had no sales. After that feature in January, we were featured in two treasuries, placed 17th out of a field of 60 in The Storque's Best Beauty Bets Poll, been invited to several craft shows locally and as far away as Atlanta, GA, AND our sales just hit the 60 mark. I can tell you that I give much of the credit to our movement to Sneak Attack. I too participate in Sneak Attack whenever I can because I want to Pay It Forward. That feeling, to go from completely frustrated and ready to give up, to so excited and happy that you want to cry and keep's just freakin' priceless!

  • StudioSeventySeven

    StudioSeventySeven said 7 years ago

    Very sneaky!

  • slinkymalinkicat

    slinkymalinkicat said 7 years ago

    This is brilliant! What a wonderful idea.

  • Peekb4

    Peekb4 said 7 years ago

    Absolutely cool idea!

  • 3squares

    3squares said 7 years ago

    Fabulous idea. What a wonderful way to help a struggling artist get a jump-start!

  • whyte

    whyte said 7 years ago

    Wow, try to find this compassion and cheerleading group at the Mall of America! Way to go etsians! We don't just share the love of handcrafted, we share the love for handcrafters!

  • RoyalPrincess

    RoyalPrincess said 7 years ago

    This is a nice post.. how fun it would be if we could all get together ..

  • FlanneryCrane

    FlanneryCrane said 7 years ago

    I love this place...its exciting to help others!

  • Jujie

    Jujie said 7 years ago

    what a wonderful way to make someones day!

  • baconsquarefarm

    baconsquarefarm said 7 years ago

    Great article~ happy faces & smiles~ Etsy community is awesome~!

  • jurphy

    jurphy said 7 years ago

    Wow, what a wonderful concept! And just look at all the great shops we have discovered because of this! Keep up the great work!

  • timesandchimes

    timesandchimes said 7 years ago

    I freaking LOVE sneak attacks!

  • BeadsInTheBelfry

    BeadsInTheBelfry said 7 years ago

    such an awesome thing to do!

  • fishprincessdesigns

    fishprincessdesigns said 7 years ago

    I is SO much fun participating in sneak attacks! It gives you warm fuzzies and and lots of grins as you watch the sellers shop being "attacked!"

  • popsiclestick

    popsiclestick said 7 years ago

    I love Etsy! And, I am on this like static cling. Thanks so much, again, for affirming that Etsy and the whole craft community rocks out!

  • christinamaedesigns

    christinamaedesigns said 7 years ago

    Aw that gave me happy goosebumps. Such an awesome community. I am proud to be a part of it.

  • beaneandco

    beaneandco said 7 years ago

    What a great idea!

  • EpicBones

    EpicBones said 7 years ago

    woah, i had no idea about the sneak attacks, what a great idea. this is what makes etsy so amazing!

  • HautTotes

    HautTotes said 7 years ago

    Sneak attacks and Michael rock!! I am honored to be a part of this!!

  • nanouke

    nanouke said 7 years ago

    I love the concept, you guys rock :)

  • kristinenoel

    kristinenoel said 7 years ago

    This is so fantastic. I will be watching and planning for the next attach!

  • ManoCelebrates

    ManoCelebrates said 7 years ago

    I love the concept, but not sure how do you do that. I wish somebody sneak attack my shop, I opened my shop in November 2008, people say its very nice shop but not many sales, hope and dream happening to me.

  • Nomsa

    Nomsa said 7 years ago

    What a wonderful uplifting story. I am definitely going to participate in further attacks. Hurray! I love crafty people.

  • ourfrontyard

    ourfrontyard said 7 years ago

    Sneak attack sound great!! I know how happy my dance is when I make a sale!!! It is so nice to know when someone appreciates you efforts, even though it is something you love to do anyway!! :-)

  • pouch

    pouch said 7 years ago

    great idea! love the photos, looks like they are still in shock :)

  • AREjewellery

    AREjewellery said 7 years ago

    fantastic article! i love sneak attacks. Good to hear from some of the 'victims'!!

  • daniellexo

    daniellexo said 7 years ago

    Dear me! This just warms my heart!

  • Whimbrella

    Whimbrella said 7 years ago

    Such a fun group to be a part of. Even better when you grab members of your street teams to come have some fun with you. This is what etsy is all about. Thanks you guys -- can't wait for the next one!

  • momochas

    momochas said 7 years ago

    This is a great and sweet idea, I love it!!

  • EfiaFair

    EfiaFair said 7 years ago

    What a great creation! I love these stories and I am going to check out that website!!

  • weardaily

    weardaily said 7 years ago

    Sneak attacks are wonderful and fun! I found some great shops and items via the attack.

  • GlassElements

    GlassElements said 7 years ago

    Such a heartwarming story and wonderful idea. And the photos are the icing on the cake - so cute!

  • nicedaydesigns

    nicedaydesigns said 7 years ago

    It's great to read the story behind it. Thanks so much for supporting new Etsy sellers. I remember buying a gorgeous little notebook off months ago, I was so glad to be part of somethng that came from such a great sense of community spirit. Keep up the hard work...and good luck!

  • tiedyedmonkeys

    tiedyedmonkeys said 7 years ago

    Thank you for writing about this event. What a wonderful thing to do! I will be bookmarking this so I can check on the sneak attacks.

  • DeconstructTheWorld

    DeconstructTheWorld said 7 years ago

    I love the shocked faces photos! What a great idea.

  • BigHelmetHead

    BigHelmetHead said 7 years ago

    After having my shop open for 3 months and only one sale, I was getting discouraged, then one day...I got Sneak Attacked!! I'm a former "victim" and I survived to tell :) The Sneak Attack is just the push that many like me needed to get the business going and give confidence in one's skills. It's the best thing ever! Thank you Michael for this wonderful idea, a shout out to AGOODWITCHTOO and all the generous people that participate in this crazy, fun and very unselfish venture.

  • KreatedbyKelly

    KreatedbyKelly said 7 years ago

    I love doing sneak attacks!!!! I remember how it felt to be new *smiles*

  • ariandmayadesigns

    ariandmayadesigns said 7 years ago

    Wow, I had no idea this existed! What a great way to encourage shops. Fantastic!

  • letterM

    letterM said 7 years ago

    now I'm all teary! people really are amazing sometimes. I love that!

  • DawnMilstrey

    DawnMilstrey said 7 years ago

    WOW! It's like throwing a little surprise party for someone you don't even know!!! Great idea!

  • RachelLovesPeace

    RachelLovesPeace said 7 years ago

    what a absolutely lovely movement! ♥

  • pictorialboom

    pictorialboom said 7 years ago

    I just love the support on Etsy! The sneak attacks are a really great idea!!

  • CityChicCountryMouse

    CityChicCountryMouse said 7 years ago

    This is so cool! Great photos! I am going to have to participate in this!

  • reBloom

    reBloom said 7 years ago

    This just confirms my belief that Etsy is top notch and will be called home forevermore.

  • alwaysusie

    alwaysusie said 7 years ago

    Great idea! I'm new on Etsy and can't wait for my first sale.

  • LuluArabella

    LuluArabella said 7 years ago

    We all know how that first sale feels! This is such a great community to be part of! This is another instance where ETSY steps up to help their neighbor succeed. Wonderful article...

  • ollieandjo

    ollieandjo said 7 years ago

    I think this is such a fantastic idea. The "sneak attack" could be used by people for a lot of applications in our own communities. I can't wait to jump in and sneak attack someone!

  • bloomingbeads

    bloomingbeads said 7 years ago

    Very inspirational - it's wonderful that Etsy has so many caring members.

  • aliherrmann

    aliherrmann said 7 years ago

    great article! I know the feeling of selling an item or two. I"m still new to etsy, but today, seeing an item hit the front page and then sell while I was looking at the front page...this certainly tops the cake! I encourage every etsian to keep making work! You will makes sales!

  • rabbitwhiskers

    rabbitwhiskers said 7 years ago

    How fun!! What a wonderful way to help shops out. I continue to be amazed by all of the wonderful things that etsy offers and wonderful people that make-up the etsy community!!

  • emarie

    emarie said 7 years ago

    Wonderful article--thanks for highlighting this. The sneak attack concept is fantastic!

  • EJPcreations

    EJPcreations said 7 years ago

    SOoooo cool!!!!

  • BluCille

    BluCille said 7 years ago

    Nice color for a necklace.

  • uncorked

    uncorked said 7 years ago

    This is truly what Etsy is all about!

  • ronniegunn

    ronniegunn said 7 years ago

    Best idea! Love those faux shock pics of sellers! Cute.

  • BeautifullyWiredLynx

    BeautifullyWiredLynx said 7 years ago

    Great article, but what about shops like mine who have donated and bartered just to get feedback, I've only had one sale... can I partake in this???

  • KatiesScrapNSupplies

    KatiesScrapNSupplies said 7 years ago

    This is a wonderful idea. Sounds like a great event to participate in!!

  • bunnybearboutique

    bunnybearboutique said 7 years ago

    I LOVE this story! Reading the stories of these "victims" was so inspiring! I'm definitely going to join the action!

  • signsofmylife

    signsofmylife said 7 years ago

    awww - GREAT idea! it is so much FUN to have a sale, YES indeed - this is so nice that this movement has come together to help other etsy sellers get a sale and to boost their sales! hooray for all of you that have made this happen - good on you! i do know a few shops i would love to suggest for a "sneak attack" - i'll see what i can do via through you and the threads you have offered. this may not have a thing to do with this movement, but i took the handmade pledge some time ago...problem is i do not know how to up load the icon to place in my shop...if anyone reading this knows how to up load that "hand made pledge" image i would be sooo happy if you could share the knowledge! best regards - marcy p.s. i would love to get involved in the "sneak attack" - it is so much fun to make someones day just as folks have made my day! :D

  • InTheLightOfTheSun

    InTheLightOfTheSun said 7 years ago

    Oh this is so heartwarming! I haven't made many sales, but the first sale I made to a STRANGER (i.e not my mum or best friends) made me so happy I couldn't stop smiling for weeks! This is such a lovely positive way to encourage people and makes me love the Etsy community even more. Keep up the good work everyone!

  • WingsDove

    WingsDove said 7 years ago

    I have really enjoyed being a part of Sneak Attacks and love that this online community of creative people is so generous and giving.

  • BGBJewelry

    BGBJewelry said 7 years ago

    Totally cute and a great idea! Any thing to boost excitment and sales, and get people noticed- Love it!

  • ROandKO

    ROandKO said 7 years ago

    This is so cool. Etsy is an amazing community!! I feel like attacking someone!

  • AnnieandOlive

    AnnieandOlive said 7 years ago

    This is such a great idea! I love it.

  • gardenglam

    gardenglam said 7 years ago

    I went to the site and started looking at the etsy shops who were attacked- it's so heartwarming to see what a difference this idea has made. Congratulations to all who participate- I'm sure that the encouragement has saved many crafters from closing shop. It's a crafter's version of Pay It Forward. Not only the physical reward of a handmade treasure, but also the emotional reward of encouraging someone who needs it.

  • phippsart

    phippsart said 7 years ago

    "DawnMilstrey said: WOW! It's like throwing a little surprise party for someone you don't even know!!! Great idea!" Ha! I love it! I may have to use that...

  • frenchaccentbymagali

    frenchaccentbymagali said 7 years ago

    Bless you ! I admire you for having chaneled your joy into a grander plan and made so many other joyful people in the process ! The world can become a better place, when one decides to share what God has blessed him with!

  • Indivisualdesign

    Indivisualdesign said 7 years ago

    I got some of those prickly little goosebumps reading this story. SO Clever X

  • kiwiarts

    kiwiarts said 7 years ago

    Being a part of these sneak attacks (the buyer) have been so much fun! I have met some really great people on the forum before the actually attack. I love the fact that you send out the thread ahead of time, so we can all get excited together. Is is like Christmas every week. It feels so good knowing you are surprising the heck out of someone and making their day! I feel like I am running and knocking on someone's door as I leave a basket of goodies on their doorstep or something - SO FUN! Thanks for all the hard work everyone does to make these attacks possible for people. And great article to back up the cause!! Way to go! Hugs, Beth

  • annielouscrafts

    annielouscrafts said 7 years ago

    Wow that is so cool.

  • with2ns

    with2ns said 7 years ago

    what a wonderful idea! love your work!

  • Jesskiri

    Jesskiri said 7 years ago

    This is such a great idea!!!

  • careysquirks

    careysquirks said 7 years ago


  • ArtsyTartsyJewels

    ArtsyTartsyJewels said 7 years ago

    What a great story! :)

  • KellesKitchen

    KellesKitchen said 7 years ago

    Oh, the bunneh!

  • LadybugLimited

    LadybugLimited said 7 years ago

    Awesome idea-- I'll have to go check out the site!

  • twolefthands

    twolefthands said 7 years ago

    What a great idea! Love the front page, congratulations!

  • LittleCritters00

    LittleCritters00 said 7 years ago

    These is such a great read. I was wondering if Etsy was ever going to cover it. What a awesome idea. I've been to the site many times when I found out about it, at first I thought it was a bad thing, like a virus or something to watch out for, but later reading the site I

  • LittleCritters00

    LittleCritters00 said 7 years ago

    found out it is one of my most amazing and lovely things that people can do for one another

  • michelemaule

    michelemaule said 7 years ago

    Yay!! I love Fartsyarts!! :D

  • TanyaMac

    TanyaMac said 7 years ago

    etsy folk are the best, I don't think we ever grow up!! :)*

  • maclancy

    maclancy said 7 years ago

    wow this is one of the nicest little things I have come across on etsy... such a great community of people and artists.. I feel motivated to become part of the sneak attack group and might just do it!! heh we were all newbies once! thanks for this article too!

  • decoratethediva

    decoratethediva said 7 years ago

    Such a sweet idea!!!

  • art2theextreme

    art2theextreme said 7 years ago

    This is a very awesome idea! I have looked into it once or twice before!

  • PrairiePeasant

    PrairiePeasant said 7 years ago

    What a fantastic idea! Kudos to Michael Phipps for starting the ball rolling!

  • RetroLane

    RetroLane said 7 years ago


  • PaintedHorse

    PaintedHorse said 7 years ago

    The warmth and generosity of this group of artisans is just a sampling of the wonderful, caring "friends" I have found here at Etsy time and time again. What a lovely gesture!

  • BloodSweatAndTees

    BloodSweatAndTees said 7 years ago

    Proof that Ideas really are the currency of the future.

  • Iammie

    Iammie said 7 years ago

    Nice, love it ^^

  • PhotographyByFlavia

    PhotographyByFlavia said 7 years ago

    What a great story. :)

  • Krystyna81

    Krystyna81 said 7 years ago

    the Etsy community ROCKS!

  • GreetingsthatGrow

    GreetingsthatGrow said 7 years ago

    I have been part of Sneak Attacks before and loved them! I think it is just such a wonderful thing to do for new sellers. I really am glad you shared this article so that we can read more about the background behind the Sneak Attacks =)

  • MyPooperScooper

    MyPooperScooper said 7 years ago

    Sneak Attacks are so wonderful...I think I was excited words couldn't come out,I just jumped around in excitement like a kid.It is so kind that they take the time to do this,because it means so much for us who are starting up!!

  • orsinimedici1951

    orsinimedici1951 said 7 years ago

    Sneak Attack is a great way to welcome newbies! I was recently featured in the new beta test of Treasury West!! Thanks ETSY! I've found my home away from home!!!

  • ShesFancy

    ShesFancy said 7 years ago

    It's so exciting to see a shop grow and flourish after it's been attacked. Sometimes all a seller needs is a little boost to get started. I love participating in the attacks. I only wish I could afford to do it more often.

  • lindawoods

    lindawoods said 7 years ago

    Absolutely wonderful!

  • mojospastyle

    mojospastyle said 7 years ago

    This article made my day because I am new to Etsy and to know that there is support out there feels great. I love this idea and I am amazed at people's enthusiasm to help one another. It's definitely good karma.

  • samsstuff

    samsstuff said 7 years ago

    Great idea! It just adds to the love people have for Etsy! Cute surprise photos! I even added a couple of the "related items" to my faves! Maybe I'll launch a small "sneak attack" of my own!

  • Venbead

    Venbead said 7 years ago

    I participatd in tonight's sneak attack and it was just so much fun. what an awesome way to pay it forward

  • theduskyjewel

    theduskyjewel said 7 years ago

    What an inspirational story! This is such a great way to keep sellers encouraged. Good work!

  • LenkArt

    LenkArt said 7 years ago

    I want to participate too. Will somebody please explain me in 2 words how to? Thanks, Elena

  • marykerran

    marykerran said 7 years ago

    Since I joined Etsy, I have been trying to buy all my items from Etsy sellers. I know how much it means to make a sale.

  • monkeyingaround

    monkeyingaround said 7 years ago

    What a genius idea! LOVE it. Great way to encourage and likely, hunt down some cool finds. Nice!

  • odiliafu

    odiliafu said 7 years ago

    What a cool idea!!! LOVE IT!! It's so encouraging.

  • JeLowe

    JeLowe said 7 years ago

    This is such a great story! I get so excited when I get a sale. This kind of encouragement would definitely go along way to a new seller!

  • LovejoyCreations

    LovejoyCreations said 7 years ago

    Pretty Sneaky!

  • BirdWatching

    BirdWatching said 7 years ago

    What a great idea! I can only imagine how encouraging and exciting it must have been for all the people who got "Sneak Attacked." How fun!

  • novadesigns

    novadesigns said 7 years ago

    I am always blown away by the wonderful people I've came across on Etsy! This is such a wonderful idea!

  • phippsart

    phippsart said 7 years ago

    LenkArt said: "I want to participate too. Will somebody please explain me in 2 words how to? Thanks, Elena" Not sure I can get it in 2 words, but basically: Check for when the next shop will be revealed. Show up on the site at that time and make a purchase from the newly revealed shop.

  • oddestbird

    oddestbird said 7 years ago

    I think what you're doing is great. It gives hope to new sellers who can easily lose their confidence while waiting for views and sales.

  • 116Roselaine

    116Roselaine said 7 years ago

    I love the creativity of the people on Etsy! Just, finally, getting to read some articles--had dial-up and an old SLOW computer until just recently. Now with a faster connection and my new laptop Christmas present, I'm finally able to start exploring a little more on Etsy, and it doesn't take a half hour to upload a picture!! I'm liking this more and more--WAY TO GO!

  • BellaMarcella1

    BellaMarcella1 said 7 years ago

    I'm new to Etsy and think this is a great inspirational idea. I'm finding out that there are lots of cool, creative minds here! kudos!

  • SparklePaw

    SparklePaw said 7 years ago

    This is such a cool idea!!

  • GoldhawkPotteryEtc

    GoldhawkPotteryEtc said 7 years ago

    Wow - what a great idea, and fun! I'm looking forward to participating...

  • sugarraindrops

    sugarraindrops said 7 years ago

    This is such a nice thing to do for others, and for the community as a whole. :D This is a wonderful idea! ♥ ♥ ♥

  • winemakerssister

    winemakerssister said 7 years ago

    Here's today's thread if you want to join in on the pre-attack chatter:

  • chubbycheeksweaters

    chubbycheeksweaters said 7 years ago

    A very good idea!

  • IntimateDimensions

    IntimateDimensions said 7 years ago

    What an excellent idea, I love it!

  • planettreasures

    planettreasures said 7 years ago

    the website looks great. I'm still having trouble working out the time difference!

  • glintgear

    glintgear said 7 years ago

    This is amazing. I got my shop name in May of last year but put product only last December. I can relate to those feelings of working, playing, working, making, creating, uploading, photgraphing.... etc., etc... with your breath held in anticipation of results And to have your first few sales from a total stranger is an undescribable elation... I'm in for the Sneak Attacks!

  • CecilandCo

    CecilandCo said 7 years ago

    Genius...I love this idea! Keep up the good work.

  • reginasstudio

    reginasstudio said 7 years ago

    After making my sneak attack purchase I felt all warm and fuzzy, every-one should do it.The Blessings for a giving heart are endless, Thank-you so much for making this possible, how proud I am to be part of this amazing community.

  • Pussykat

    Pussykat said 7 years ago

    I want to know if you women (popular opinion) Do you feel that when money is tight or everyone is announcing an economic recession, that affects your daily dress? Do you feel that you dont want to dress up to the part any longer, or does it not even play a factor? Honest feedback would be appreciated.

  • lowe40

    lowe40 said 7 years ago

    As someone who has participated in several sneak attacks, I can say it's a FUN way to support new shops & get some great items I might not have known about otherwise! I try to check the sneak attacks threads as regularly as I can & participate when something catches my eye!

  • jewelryvixen

    jewelryvixen said 7 years ago

    such a sweet and encouraging idea! congrats, ms. herzog, congrats! hey! are those jewelryvixen earrings you're wearing in that surprised photo of yours? ;) love my pouches, by the way!

  • HawkManStudios

    HawkManStudios said 7 years ago

    I have a buyer that I love and would love to see attacked. Paulamills. I purchased her Mexican Folk Art Box and adore it. She was very nice and even wrote and explained where some of the pieces came from as well as sharing with me a story of her father making the chair in. It is a tremendously special piece to me and I know it was to her. I'd love to be involved in this attack since I want more of her work.

  • AzitasSurprises

    AzitasSurprises said 7 years ago

    super cool! i love this idea!

  • lilworkerb

    lilworkerb said 7 years ago

    Very touching story

  • hermionejschwartz

    hermionejschwartz said 7 years ago

    Handmade buyers in a handmade world! I simply love it. Sneak Attackers are kind and generous. What a great way to shop! =]

  • michellepujol

    michellepujol said 7 years ago

    What a wonderful way of encouraging others, i think that a little goes a long way with craft and art work and all anyone ever needs is a good thumbs up from a fan. Well done!

  • AnnsCrafts

    AnnsCrafts said 7 years ago

    What a terrific idea.

  • sleepymoondesign

    sleepymoondesign said 7 years ago

    Wow that's really amazing! What a great idea. I can't imagine the feeling i would get if I woke up to a whole bunch of sales!! lol

  • chantelstar

    chantelstar said 7 years ago

    What a beautiful idea! Just another way that this website is not only the vehicle for people to sell their wares, but encourages them and creates a community atmosphere. Well done to everyone involved.

  • praiseart

    praiseart said 6 years ago


  • Jenco13

    Jenco13 said 6 years ago

    I believe in Karma-- thats why when a fellow etsy twitter team (ETT) member announced she had stage 3 lung cancer I launched an attack through tht team. Even handmade news (thanks coco) picked it up. I hope she makes lots of sales to help with her medical cost. Joyce's shop Jen ps-- my mom always taught me do good to others and the favor will be returned in the most unique ways.

  • CrowbirdieBeads

    CrowbirdieBeads said 6 years ago

    Oh my gosh - just found out about this program through the Etsy email and it brought tears to my eyes just reading about it! I'm off to the website to see what's going on next. Cyberhugs to the folks supporting this!

  • shanlie

    shanlie said 6 years ago

    this is the coolest thing ever! what fun!!! looking forward to participating soon!

  • sticksandstockings

    sticksandstockings said 6 years ago

    You guys, the sneak attack is so very cool! I am recovering from selling on the big auction site whose name I need not mention, (but now they are big in the car biz) and believe me, nothing like this goes on there! I love etsy! what a pleasant, pretty, happy, good vibe, warm and fuzzy place to peddle my vintage! I have spent years looking for just such a place and want to thank you for the venue! Everything about etsy is so much more fun than the other place and people are not beating me up and out! I am reborn! Blessings Toni

  • DoraArtDesignStudio

    DoraArtDesignStudio said 6 years ago

    Wow, that's a cool idea!

  • sticksandstockings

    sticksandstockings said 6 years ago

    P.S. Anytime you would like to attack me, just come on ahead!

  • JustineJustine

    JustineJustine said 6 years ago

    this is the mos amazing and crazy idea ever!! Im getting ready to attack!

  • FleurLilyBoutique

    FleurLilyBoutique said 6 years ago

    Love it! :) Etsy is the best, so refreshing to have such an amazing site support handmade.

  • onepixel

    onepixel said 6 years ago

    This is AWESOME! I'm so glad Danielle shared it!

  • YellowLineStudio

    YellowLineStudio said 6 years ago

    What a wonderful idea!! Looking forward to being involved in the next attack!

  • Grotesquesins

    Grotesquesins said 6 years ago

    Great idea!!! i know it means a lot to the people who just start out. i can't wait to see who will be next.

  • Vintage2NewJewelry

    Vintage2NewJewelry said 6 years ago

    Great idea! Can't wait to join!

  • gufobardo

    gufobardo said 6 years ago

    what can I do to be in this attack???????? I love this idea!!!!!!

  • QuiltFinger

    QuiltFinger said 6 years ago

    Amazing! I loved reading about this project. Totally mind blowing.

  • LilBlossoms

    LilBlossoms said 6 years ago

    What a great idea! Lobe the stories and photos!

  • BohemiaJewellery

    BohemiaJewellery said 6 years ago

    Sounds fantastic!! I'd love to join!

  • katieCatherine

    katieCatherine said 6 years ago

    can't wait to check out the site and start supporting! so glad you brought this to our attention! thank you!

  • designbybittersweet

    designbybittersweet said 6 years ago

    Random acts of kindness!! I love it.

  • pinkpig

    pinkpig said 6 years ago

    Many thanks for the inspiration. As a new shop here i am learning each day from wonderful people.

  • eileenheneghan

    eileenheneghan said 6 years ago

    What a great idea. Thur? Great! I am in. I am doing that cat thing, how they are perfectly still and focused on a fly.

  • aviky

    aviky said 6 years ago

    Awesome- Can't wait to make my 1st purchase through the SNEAK ATTACK!!!

  • CeeJeanCreations

    CeeJeanCreations said 6 years ago

    Wow - this is fantastic. Can't wait to give my support. I think I'm going to really love being a part of the Etsy community!

  • ShabbyNChic

    ShabbyNChic said 6 years ago

    Wow! What a neat idea. Love it!

  • luvnstitches

    luvnstitches said 6 years ago

    I love the "sneak attack" idea! It's GREAT!

  • TheLavendarTree

    TheLavendarTree said 6 years ago

    Wow - this is a fantastic thing to do! Love it. With so many things going on at Etsy - I just hope I remember to check in and participate in the attacks!

  • StrandsofPearl

    StrandsofPearl said 6 years ago

    Great Idea!

  • TeetersInk

    TeetersInk said 6 years ago

    Great idea and such an inspirational story. Pay it forward. New to Etsy, I can't wait to sneak attack someone's shop. God Bless creative minds that made this happen.

  • ladyart

    ladyart said 6 years ago

    This is a wonderful Idea! Fun and crazy too. I love it!!!

  • HoneyBoo

    HoneyBoo said 6 years ago

    Wow, that's great! wonderful idea!

  • jesselula

    jesselula said 6 years ago

    What a lovely Idea :) I hope I get sneak attacked :) I'll be checking in to see who's day I can help brighten :)

  • PinUpRetro

    PinUpRetro said 6 years ago

    The website appears to be down. :(

  • Federicaknits

    Federicaknits said 6 years ago

    This is such a great idea! It is so great that you help people to get their first sale! ...and a love the storys of the ETSY sellers that danced the desert happy dance when they got their frst sale!

  • HighPriestess

    HighPriestess said 6 years ago

    Hi Everyone! What a fantastic story and such a kind gesture for any seller anxiously awaiting their first sales to get their efforts off the ground. I'd love to selected for the Sneak shop could use the infusion of business to get the ball rolling and I'd be so excited to return the favor to another unsuspecting newbie. "High Five" to Michael for having this wonderful idea. It's a win/win and I like it.

  • LaCurioshar

    LaCurioshar said 6 years ago

    what a warm-fuzzy-ing article.. totally relate to those first sales and how it could totally boost your day up (so TRUE!). I've had my first sale couple of months ago and then nothing, no feedback, no news whether it has arrived or not or whether she likes/dislikes it or not or whatever... (and other negative thoughts that set my wires awry)... Finally got over it and try to be positive, renew my listing, pimpin' up the shop... And just got my second sales, and the one-week flu just gone! Flip Flop! just like that! Now after bawlin' out like some psycho... comes the big question... How can I attack? (beside checking the website for schedule, cuz it's defunct)

  • dsenyo

    dsenyo said 6 years ago

    Thanks for sharing this story. I've always believed in the power of working together and rooting for the underdog!

  • VintageEmbellishment

    VintageEmbellishment said 6 years ago

    Thanks so much!

  • prendasbyenid

    prendasbyenid said 6 years ago

    OMG I'm crying, this is awesome!!! I Just Love Etsy!!!

  • phippsart

    phippsart said 6 years ago

    Due to an influx of visitors the website was down this morning. Well, it's back! Thanks for your patience!

  • BeadedJewelryBySusan

    BeadedJewelryBySusan said 6 years ago

    Wow, thanks for the stories, phippsart. That's what I call community with a capital "C"!

  • ArtisticWill

    ArtisticWill said 6 years ago

    This is a great idea. Love the stories. When I got my first sale and then another, I couldn't explain the pure joy I felt when this happened. I never got a sneak attack, but having a first sale does bring boost ego and is emotionally uplifting. We all need to tweet this on Twitter, Facebook or on every blog. Keep up the great work.

  • BrookesPurseLove

    BrookesPurseLove said 6 years ago

    How VERY cool! The woman that turned me onto Etsy had told me about thins, but I didn't think it was true! After reading this, I wanna give give give! What a good feeling!

  • TowheeHillStudio

    TowheeHillStudio said 6 years ago

    What a wonderful way to jump start stores! I am so impressed with all of the people involved in this endeavor. I hope my shop will be picked! I haven't had a sale but I am hopeful I will soon. I live to paint and it is extremely important to see my creations settled somewhere where they will be appreciated. Keep up the great work!

  • crestaglassCeramics

    crestaglassCeramics said 6 years ago

    What a fantastic way to be discovered by a sneak attack - I would love you to come and select my beautiful handmade porcelain jewelry - let the world come in! Come visit me - Id love the buzz!

  • stephsjewels4

    stephsjewels4 said 6 years ago

    Awesome story! I'm signing back in at 7pm so I can check out how I can get involved. I love it that you call the shop "victim"! So fun!

  • DesignsByShyloh

    DesignsByShyloh said 6 years ago

    Wow thats such a great idea. Thanks heaps for the story

  • CrochetedbyLaurie

    CrochetedbyLaurie said 6 years ago

    Thanks for the movement. Great way to promote new stores. Maybe I'll be one some day.

  • JamboChameleon

    JamboChameleon said 6 years ago

    WOW! that is just so cool :)

  • heatherfuture

    heatherfuture said 6 years ago

    Sneak attackers rule!

  • prairieboutique

    prairieboutique said 6 years ago

    I've been a sneak attacker and it's SO much fun!

  • twiggypeasticks

    twiggypeasticks said 6 years ago

    brilliant and kind idea - great !! twiggy x

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