Ella Tay is the senior brand marketing manager at West Elm. She works on marketing partnerships, in-store events, and international advertising. She loves flowers, a good cup of tea, and a well-executed pun.
Did you know that West Elm has been working with Etsy since 2010? Our partnership is rooted in our shared beliefs around elevating handmade products and helping makers, artists and crafters grow their businesses. In fact, we use Etsy products as props in our catalog, we feature Etsy sellers on our website, and we source local products through Etsy Wholesale for our West Elm LOCAL assortments.
One of our favorite ways to support Etsy artists is to create Etsy pop-ups at West Elm stores where we can introduce our customers to some of the amazing makers, artists, and crafters in their own communities. For one day, Etsy becomes a physical reality within the four-walls of a West Elm store, and it’s exciting to see West Elm customers and Etsy fans alike discover new sources of design, style, and handmade inspiration. Here are some upcoming Etsy + West Elm events, many curated by local tastemakers.
May 31, 2014: Los Angeles with Kelly Lanza of Studio DIY
Kelly Lanza is the founder and editor of Studio DIY, a DIY party blog celebrating birthdays, holidays and the everyday with a hefty dose of sprinkles and confetti. Her colorful, ready-to-party projects have been featured in Martha Stewart Living and in Parenting, as well as on Buzzfeed, Huffington Post, HGTV and more.
Katie Armour grew up on California’s central coast. After studying art history at Franklin College of Switzerland, she worked in high-end residential interior design in San Francisco and New York. In 2011 she cofounded online lifestyle magazine, Matchbook, to celebrate classic fashion and decor with a modern twist.
For more curated picks, be sure to check out West Elm’s page on Etsy. Will you be attending an upcoming pop-up?