As one of the editors for the Etsy Blog and a long-time shopper, I’m trawling your profiles and item descriptions all day long, and let me tell you, it is a sad state of affairs! To me, a lackluster piece of text misses the point of Etsy. Your MFA and press mentions are all well and good, but I’m far more persuaded to buy your resin sculpture because of your weekend zydeco band and passion for coleslaw.
When you hold an heirloom in your palm, you can feel the soft weight of familial mythology, vivid memories, engaging anecdotes. The object’s value transcends its physicality and becomes a treasured vessel of storytelling. How do you apply the power of the narrative to your shop’s creations and collections? Join me for a writing workshop focused on telling your story in your profile, your item descriptions, your blog posts, and your tweets. On Etsy, you have a unique shopping audience that’s actually yearning for a good schmooze. Are your words living up to your compelling potential?
We’ll spend an evening applying fundamental tools of storytelling to your shop, exercising new creative muscles in the craft of wordplay, and exchanging feedback that will serve you no matter what new, shiny communication platform comes out tomorrow.
The transformation will be magical! Right: Excerpt of AdrienArt‘s exemplary profile.
When: Wednesday, May 4 from 7 – 8:30 p.m. ET
Where: Etsy Labs at 55 Washington Street, Suite 712 (7th floor) Brooklyn, NY