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Etsy Success Workshop: Raise the Pulse of Your Brand

Jul 26, 2011

by daniellexo handmade and vintage goods

Due to an emergency in the workshop leader’s family, we will be canceling both events described below. Our sincerest apologies!

You can spot an oxygen-deprived brand a mile away, right? Mary van de Wiel, founder and CEO of Zing Your Brand & Co., a NY-based creative brand consultancy, calls that a serious brand issue. So if you’re concerned you have a “dead brand walking” on your hands, it’s time to resuscitate the pulse of your brand, take some strategic steps to start having more fun in 2011.

Mary van de Wiel (Van) and Etsy’s seller education manager, Daniellexo, are joining forces to bring you a series of brand-altering events. Open up your day planners and jot down these dates:

The NY Brand Lab Radio
Wednesday, June 29 and July 27  at 10 a.m. ET
Listen Online or Call In: (646) 652-2383

Danielle will be a guest for two special segments of Van’s NY Brand Lab radio show, geared toward restless creatives who are looking to apply their entrepreneurial spirit to moneymaking. In both shows, Etsy sellers will get a live, on-the-spot mini brand audit — a laser-focused outsider’s evaluation of an Etsy shop designed to ramp up sales.

Update: Listen to the first NY Brand Lab + Etsy radio show!

Etsy Success Workshop: 7 Strategies to Raise the Pulse of Your Brand
Sunday July 31 at 3 p.m. ET, Etsy Labs / 55 Washington St., 7th Floor / Brooklyn, NY 
RSVP to attend in person or tune in online via Etsy’s Livestream channel (no RSVP needed).

After this intensive, roll-up-your-sleeves workshop, you’ll find out exactly what your audience is craving. You’ll also walk away with laser-focused strategies that will help you rethink your brand, transform your business, boost your bottom line and knock the socks off your competition. When your brand has that special spark, you’re in the money. Without it, you’re toast. (Your brand won’t sell a thing if it ain’t got that zing!)

BONUS:  Three Etsy sellers will get Van’s mini brand audit. In an intense, high-energy assessment, Van will analyze your business brand, spot the invisible clues that are screaming “go away” or “don’t buy,” then recommend provocative new ways to pull your customers toward you, rather than sending them away.

About Mary van de Weil (a.k.a. Van)

van.jpgBest known for her ability to coax out the power in brands, Van is the founder and chief brand anthropologist of Zing Your Brand & Co., a New York-based creative brand consultancy. Often dubbed brand therapist and master provocateur by clients and media, Van brings an eclectic perspective. She ran her own global branding shop for 15 years, with Fortune 500 clients across four continents. She’s a regular contributor to Dan Schawbel’s Personal Branding Blog, has written for and has been featured in Investor’s Business Daily, Reuters and Entrepreneur Magazine. She is the author of soon-to-be-published Dead Brand Walking: A Brand Therapist’s Viewpoint.

P.S. Looking to create a bigger, bolder and more provocative brand and spike your bottom line right now? Go to and download free audio tips.

More Seller Education Posts


  • TheZestyDesk

    TheZestyDesk said 8 years ago

    This workshop sounds like fun! I'm in!

  • PuddleKids

    PuddleKids said 8 years ago

    Sounds great!

  • mudhousedesigns

    mudhousedesigns said 8 years ago

    Cohesive brands with focused delivery are key. I love the shops that continue that thread through conception, creation, marketing, packaging and delivery. The workshop should prove useful!

  • Parachute425

    Parachute425 said 8 years ago

    marking my calendar

  • MerCurios

    MerCurios said 8 years ago

    WOW!! So exciting and thank you for bringing us these workshops. Already marking my calendar. Thank you for continuing to be seller-focused and bringing us self-implementing success strategies. xo, MJ

  • isewcute

    isewcute said 8 years ago

    Great! Thank you!

  • AsLuckWouldHaveIt

    AsLuckWouldHaveIt said 8 years ago

    I can always use some good business advice... can't rely on luck alone!

  • DesignSchemeMuse

    DesignSchemeMuse said 8 years ago

    Sounds great! Cannot Wait!

  • opendoorstudio

    opendoorstudio said 8 years ago

    wow... great info! I will be tuning in for sure! thanks for all you do to help us all establish our own brands!

  • katrinaalana

    katrinaalana said 8 years ago

    Will be tuning in

  • mazedasastoat

    mazedasastoat said 8 years ago

    Just goes to show you don't have to be Coca-Cola to have a strong brand identity!

  • KKardz

    KKardz said 8 years ago

    This is neat! ~KK~

  • aBreathofFrenchair

    aBreathofFrenchair said 8 years ago

    Thanks for doing this!

  • MagicMarkingsArt

    MagicMarkingsArt said 8 years ago

    My pulse is already racing - can't wait to see what it takes to better brand my work.

  • baconsquarefarm

    baconsquarefarm said 8 years ago

    Got this one marked on the calender

  • Iammie

    Iammie said 8 years ago

    Thanks for the info.

  • ZingyourBrand

    ZingyourBrand said 8 years ago

    Hey Danielle and Etsy peeps! Can't wait to have you on NY Brand Lab radio tomorrow and of course, can't wait for the workshop - -we're going to have a blast:) Van xx

  • MootiDesigns

    MootiDesigns said 8 years ago

    Very interesting. I want to know more!

  • sacredsuds

    sacredsuds said 8 years ago

    WOW! Whoever wrote this has her finger in the English language socket. ZAP!!! This is electric, and I am so psyched!

  • paramountvintage

    paramountvintage said 8 years ago

    this can help everyone. thanks :)

  • theroyal

    theroyal said 8 years ago

    thanks as always

  • Rubysjustenuff

    Rubysjustenuff said 8 years ago


  • nappingcat

    nappingcat said 8 years ago

    thanks - I really needed a boost!

  • CuffandCollar

    CuffandCollar said 8 years ago

    I will try and check them both out, thanks for sharing!

  • MiHaZe

    MiHaZe said 8 years ago

    Thank you!! I'm always open to education.

  • wanderthisway

    wanderthisway said 8 years ago


  • willowandbee

    willowandbee said 8 years ago

    Sounds great! I can't wait...

  • sparrowsalvage

    sparrowsalvage said 8 years ago

    Sounds interesting- I already think I have a pretty strong brand, so I'm going to join in to see if I'm wrong! You never know.

  • LavenderField

    LavenderField said 8 years ago

    Sounds like a plan! I'll try to be there :0)

  • RouDesigns

    RouDesigns said 8 years ago

    Great! Thanks.....

  • AlwaysSnazzyTs

    AlwaysSnazzyTs said 8 years ago

    Need all the pointers I can get so thank you!

  • wagsandwiggles

    wagsandwiggles said 8 years ago

    I really hope I can make this one, earlier East Coast time is a bit of a challenge. :^)

  • PenelopeKuhn

    PenelopeKuhn said 8 years ago

    I think I could use a therapist about now!

  • mycartouche

    mycartouche said 8 years ago

    Cool ! Would love to attend.

  • mycartouche

    mycartouche said 8 years ago

    While reading the comments I just find out that Rubysjustenuff and MiHaZe are using my user picture .That is not cool. Hope this error could be fixed.

  • Tmuffin

    Tmuffin said 8 years ago

    Wow, this is perfect. Branding is exactly what I'm focusing on right now, both locally and on the internet. I'm definitely attending!

  • EmbossedEdibles

    EmbossedEdibles said 8 years ago

    Great Topic! We could actually use a brand.

  • GloryBDesign

    GloryBDesign said 8 years ago

    Thanks, etsy! This sounds like it will be a big help!

  • Balanced

    Balanced said 8 years ago

    sounds awesome!

  • TeaAtHomeWithOlivia

    TeaAtHomeWithOlivia said 8 years ago

    Love it!

  • PetalnPearlBoutique

    PetalnPearlBoutique said 8 years ago

    How do you apply have your shop be evaluated? We could really benefit from that! Thanks!

  • CraigsMarket

    CraigsMarket said 8 years ago

    Thank you Etsy! All of the information you offer us is just incredible. I'm ready to listen!

  • kittykanzashi

    kittykanzashi said 8 years ago

    Wow, I'll try my best to listen in. How does one become one of the sellers they audit?

  • PatrioticCards

    PatrioticCards said 8 years ago

    Would really like to have my shop evaluated...this is great information for me...look forward to participating.

  • creationsbymonica

    creationsbymonica said 8 years ago

    Great !!! I will certainly participate..I'm always eager to learn !!!

  • StickerFarm

    StickerFarm said 8 years ago

    I'm in!

  • SecondChanceBeads

    SecondChanceBeads said 8 years ago

    I am definitely listening in and I would LOVE to have my shop audited Thanks so much for taking time to help others!

  • GreetingsFromMargo

    GreetingsFromMargo said 8 years ago

    the link to RSVP directs you to a past event on 6/23. Where Can I RSVP?


    GERAVELTI said 8 years ago

    Čia tai geras, thank you!

  • CraigsMarket

    CraigsMarket said 8 years ago

    Danielle and Van had excellent advice on NY Brand Lab radio show. The first thing I did was change my avatar. It just so happened that I had the smoker running while I listening so now I have a new avatar. Thank you!!!!

  • NowISee

    NowISee said 8 years ago

    So wanting to learn more about this subject - can't wait ;)

  • MoxieJane

    MoxieJane said 8 years ago

    Zoinx! Can't wait! Newish to etsy and this is just Rad!!!

  • TheMadStamper

    TheMadStamper said 8 years ago

    Thank you! I'll be listening!!!

  • strawberryluna

    strawberryluna said 8 years ago

    Looking forward to this workshop!

  • PickleBerryTrifles

    PickleBerryTrifles said 8 years ago

    Hoping to join in -- this sounds really intriguing! I have done a lot of reading on brand, and having the opportunity to be involved in a workshop is super!

  • SilkenTentPrints

    SilkenTentPrints said 8 years ago

    Sounds interesting... must listen!

  • Necks2u

    Necks2u said 8 years ago

    Sounds very useful

  • ZingyourBrand

    ZingyourBrand said 8 years ago

    Hey, it was a blast having Danielle on NY Brand Lab Radio this morning and having so many of you tune in! Thanks -- loving reading all your enthusiastic comments and so jazzed to hear you GET what brands are all about, why they're important to your biz -- and why they have to be meaningful! Look fwd to continuing the conversation:) Van

  • Maddivadesigns

    Maddivadesigns said 8 years ago

    Awesome! I'm excited to see what more I can do. I really want to get my shop up and running! And Lord knows I need all the help I can get! :) I missed the broadcast this morning, but I am listening to it right now! Thanks for the help!!

  • mallbeads

    mallbeads said 8 years ago

    Very nice

  • scrapbookcompleted

    scrapbookcompleted said 8 years ago

    I'm in! Can't wait!

  • CcCustomDesigns

    CcCustomDesigns said 8 years ago

    I'm totally in and very excited!

  • AnnaDelores

    AnnaDelores said 8 years ago

    Hey, if we missed out on the June 29 workshop is there any way to still access that info? I'll definitely tune in for the July airs but am anxious and would love to know what was discussed yesterday! :)

  • sacredsuds

    sacredsuds said 8 years ago

    @AnnaDelores - here's a thread in the Etsy Success forum:

  • sacredsuds

    sacredsuds said 8 years ago

    whoops, sorry - here's the right link:

  • TheSoftLook

    TheSoftLook said 8 years ago

    Marking my calendar

  • CruxshadowSeraphim

    CruxshadowSeraphim said 8 years ago

    I'm in for the July date!

  • katielynnjewelry

    katielynnjewelry said 8 years ago

    I will be there!

  • ccelement

    ccelement said 8 years ago

    It's very great!

  • wiredroxz

    wiredroxz said 8 years ago

    I'll be there :)

  • OraclesForest

    OraclesForest said 8 years ago

    Sounds Great, Thanks!

  • seacrest

    seacrest said 8 years ago

    I will be listening-wish I lived closer!! Sounds great.

  • LoveNouveauDesigns

    LoveNouveauDesigns said 8 years ago

    July 31st.... I'll be listening

  • DeerSpringsCreations

    DeerSpringsCreations said 8 years ago

    I have visited the site suggested. Lots of great information ...thank you very much

  • BereniceDesigns

    BereniceDesigns said 8 years ago

    Thanks for all this information!

  • LittleBeanPrints

    LittleBeanPrints said 8 years ago

    Awww. All the best to Mary and her family.

  • bloredo

    bloredo said 8 years ago

    I was signed up for this event and look forward to the rescheduled session. But more important: my good wishes and prayers go out to the workshop leader and her family. I hope things brighten for all of you.

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