Due to an emergency in the workshop leader’s family, we will be canceling both events described below. Our sincerest apologies!
You can spot an oxygen-deprived brand a mile away, right? Mary van de Wiel, founder and CEO of Zing Your Brand & Co., a NY-based creative brand consultancy, calls that a serious brand issue. So if you’re concerned you have a “dead brand walking” on your hands, it’s time to resuscitate the pulse of your brand, take some strategic steps to start having more fun in 2011.
Mary van de Wiel (Van) and Etsy’s seller education manager, Daniellexo, are joining forces to bring you a series of brand-altering events. Open up your day planners and jot down these dates:
The NY Brand Lab Radio
Wednesday, June 29 and July 27 at 10 a.m. ET
Listen Online or Call In: (646) 652-2383 Blogtalkradio.com/ny-brand-lab-radio
Danielle will be a guest for two special segments of Van’s NY Brand Lab radio show, geared toward restless creatives who are looking to apply their entrepreneurial spirit to moneymaking. In both shows, Etsy sellers will get a live, on-the-spot mini brand audit — a laser-focused outsider’s evaluation of an Etsy shop designed to ramp up sales.
Etsy Success Workshop: 7 Strategies to Raise the Pulse of Your Brand
Sunday July 31 at 3 p.m. ET, Etsy Labs / 55 Washington St., 7th Floor / Brooklyn, NY
RSVP to attend in person or tune in online via Etsy’s Livestream channel (no RSVP needed).
After this intensive, roll-up-your-sleeves workshop, you’ll find out exactly what your audience is craving. You’ll also walk away with laser-focused strategies that will help you rethink your brand, transform your business, boost your bottom line and knock the socks off your competition. When your brand has that special spark, you’re in the money. Without it, you’re toast. (Your brand won’t sell a thing if it ain’t got that zing!)
BONUS: Three Etsy sellers will get Van’s mini brand audit. In an intense, high-energy assessment, Van will analyze your business brand, spot the invisible clues that are screaming “go away” or “don’t buy,” then recommend provocative new ways to pull your customers toward you, rather than sending them away.
About Mary van de Weil (a.k.a. Van)
Best known for her ability to coax out the power in brands, Van is the founder and chief brand anthropologist of Zing Your Brand & Co., a New York-based creative brand consultancy. Often dubbed brand therapist and master provocateur by clients and media, Van brings an eclectic perspective. She ran her own global branding shop for 15 years, with Fortune 500 clients across four continents. She’s a regular contributor to Dan Schawbel’s Personal Branding Blog, has written for Entrepreneur.com and has been featured in Investor’s Business Daily, Reuters and Entrepreneur Magazine. She is the author of soon-to-be-published Dead Brand Walking: A Brand Therapist’s Viewpoint.
P.S. Looking to create a bigger, bolder and more provocative brand and spike your bottom line right now? Go to ZingYourBrand.com and download free audio tips.