Shop Etsy

Etsy Success Stories: AliciaBock

Mar 17, 2008

by Mary Andrews handmade and vintage goods

You’ve seen those big sellers on Etsy who seem to be making sales left and right. You have to wonder how they’ve made it to where they are: can they actually be FOR REAL? What’s their recipe for success? And just how do they do it?

This week’s installment of our Etsy Success Stories series features Alicia of AliciaBock.  Alicia is a photographer living between Detroit and Grand Rapids, Michigan who has made an astounding 1,800 sales in little under 2 1/2 years selling on Etsy!  She is a completely self taught photographer who is often times inspired by her children and her surroundings.  Keep reading to dive into the magical world that is AliciaBock.

How did you first hear about Etsy, and what made you decide to open a shop on the site?
I discovered Etsy over two years ago while up late reading some "work at home mom" forum. Someone brought up Etsy as a new site to sell handmade, so I clicked right over to check things out. I was immediately drawn to the clean, crisp design of the site. There were already some artists here that I really admired. Plus, I opened my shop for about $5. That’s just about the best deal I ever heard of. And, probably one of the best business decisions I’ve made.

What do you think your key to success for selling on Etsy has been? 
Great quality, word of mouth, and flexibility have been the most help to me. I am always happy to work with my customers to get them what they want, like different sizes for photographs, or adding a special note for orders that are gifts.
My packaging will not win me any awards for beauty, but I do feel it is so important to use recycled packaging, and would feel guilty if I didn’t. Plus, it keeps my shipping prices low. I also stay true to myself with my body of work, meaning that I only sell photographs of places and things that I really love. They are all a reflection of me.

How do you promote your shop?
I try to update my blog several times a week, as well as sharing all of my new images on Flickr. I have also been really lucky to have been supported by wonderful sites like Decor8, and Oh Joy. And, in publications like People Magazine. A few times a year I advertise online, and participate in events like the PoppyTalk Handmade Market.

How do you handle such a large volume of sales in your shop? What systems have you created to manage the orders?
Handling my orders hasn’t been a problem, but handling my kids while I try to ship them can be a challenge as they are so eager to help. I use the Paypal MultiOrder shipping tool, and print labels after each photograph is packaged. I have a nice mail carrier who is used to taking my packages when she brings my mail, so this cuts down on time spent in line at the post office.

My orders with matting I usually do once or twice a week because I don’t like the kids around while I am matting, so I make a little assembly line while my husband takes them out for pizza. When I am out taking photographs it is a whole family affair, and we plan vacations or weekend camping trips around places I want to photograph.

Are your orders mostly from repeat buyers or new buyers? What do you do to gain repeat buyers?

Most are new, but I do have quite a few repeat buyers, especially during the holidays. I think having photographs that work well as sets, or collections is my best asset, as well as using only the highest quality paper and ink. You can feel that it is a well-made product that will last a lifetime.

How do you stay motivated? Does it come naturally?

I have so many more ideas than I have time right now, and thousands of photographs I have taken but never looked at yet. The world around me really inspires me, and when I am with my kids I get to see everything new again through their eyes.  Also, I know I have customers who are looking to see what is fresh in my shop. I want them to stop by and be excited by new images.

Do you "Etsy" full time or do you have another job too?
I am a photographer full time, so between maintaining my Etsy shop and other websites, and galleries I sell in, it is a full time job. Occasionally, I will take on a portrait session too, just to push myself out of my comfort zone. But, selling my photographs as fine art is really my first love, and I am always happiest when it is keeping me busy.

If you "Etsy" full time, were you able to quit your day job due to your success selling on Etsy?
I quit my job years ago when my first child was born, but Etsy has been a big factor in allowing me to stay at home with my kids, and for that I am extremely grateful.

What is your favorite current Etsy Feature?
I love the ever-changing front page. I discover most of my new favorite items that way. I also like the Shop Local feature because running a business on your own can be lonely, but I am always encouraged to see what lovely items can be found right around me from people working at home, just like me.

What features do you use most on Etsy?
I like to drop in on the Forums a few times a day, and always read the new Storque articles.

What goals do you have for your Etsy shop one year from now?
I am very hopeful for the next year, and have plans for lots of new photographs, and a book of my work.

What piece of advice would you give to a new seller on Etsy who might be feeling discouraged?
I do get a lot of emails and comments regarding this question. Most people say "it looks like you are doing so well here, what’s your secret?" I think a positive attitude goes a long way. If this is your dream don’t give up. Yes, I am thrilled with my sales on Etsy, but they didn’t just magically appear. This is my fourth year selling my work. It seems common for new shops (especially in the forums) to compare themselves to other new shops, but it really isn’t fair to yourself. You don’t know their backgrounds, maybe they have been selling elsewhere for years, and have a built in client base from previous experiences. We don’t all come into this at equal places, but we can all do our best to make sure we are successful.

My best and really all encompassing advice is work hard. I work harder at this than I have ever worked on any job where I worked for someone else, and I think most people who are self-employed will tell you the same. And, though it may be slow to start, you will see your efforts pay off. Make a business plan, read books about running a business. Treat your Etsy shop just as you would a brick and mortar shop. Know who your target market is, so that you can effectively advertise.
And, when you have done all of those things that a business is supposed to do…do them again, and again, and again, and never stop. It seems like a lot, but really this has been the most fun I have ever had.

Anything else you want to add?
Thank you, thank you, thank you!
I think Etsy is filling a void that existed for artists for a long time.

See the previous posts in this Etsy Success Stories series. Check out some of AliciaBock’s favorites on Etsy in the related items below:

Fern sachets
Fern sachets
Simple- fine art photographic print
Simple- fine art photographic print
Bicycle screenprinted flat notes - set of 5
Bicycle screenprinted flat notes - set of 5
55 Dandylion Drive House Pillow
55 Dandylion Drive House Pillow
SALE Vintage Pinecone Creamer
SALE Vintage Pinecone Creamer
white moon. white milk glass drop earrings on gunmetal. dangle earrings, retro look
white moon. white milk glass drop earrings on gunmetal. dangle earrings, retro look
Transformer, screenprinted necktie with birds, rabbits, wire and electric pole
Transformer, screenprinted necktie with birds, rabbits, wire and electric pole
Celebrate Fabric Banner
Celebrate Fabric Banner
Orla Cafe Curtains
Orla Cafe Curtains


  • dazeychic

    dazeychic said 8 years ago

    Yay Alicia! You are one of my very very fav artists here. And this "I work harder at this than I have ever worked on any job where I worked for someone else, and I think most people who are self-employed will tell you the same" sooo true! Congrats on the feature ;) xo ~shelli

  • Earmark

    Earmark said 8 years ago

    great feature! Your work is lovely! Congrats to you and have fun doing what you love!

  • shellieartist

    shellieartist said 8 years ago

    Alicia- You have been so very helpful to me when I was researching selling prints of my originals. I am so happy to see you spotlighted as you have amazing work and a wonderful attitude. Keep up the killer work and thanks again for your words of wisdom when I needed them most!!! Shellie

  • jodieflowers

    jodieflowers said 8 years ago

    Great job! I aspire to sell tons on Etsy too! It is the best! Great article, great shop, super MOM!

  • SeaFindDesigns

    SeaFindDesigns said 8 years ago

    Great article! Alicia Bock is one of my favorites! She's amazing!! WTG SarahParrott!

  • youmeyou

    youmeyou said 8 years ago

    What a great interview! Thank you for the inspiration! Keep up your good work...

  • eliwill

    eliwill said 8 years ago

    very enjoyable read!

  • sixhours

    sixhours said 8 years ago

    Love Alicia's work, of course! Congratulations! I am so glad to read that I am not the only seller whose packaging is functional but not always pretty. Yay for recycling! :)

  • BeadsInTheBelfry

    BeadsInTheBelfry said 8 years ago

    what a wonderful read. Very encouraging and inspiring.

  • johnclark

    johnclark said 8 years ago

    Nice interview. Great work, Alicia.

  • katelynjane

    katelynjane said 8 years ago

    I love your shop! Thanks for that great advice (:

  • NestaHome

    NestaHome said 8 years ago

    Yay Alicia! Great interview!!!

  • 1ofmykind

    1ofmykind said 8 years ago

    It is most divine to see Alicia and her inspiring work featured. Stunning, stunning, stunning... Kudos!

  • enhabiten

    enhabiten said 8 years ago

    This was one of the great interviews! (This success story feature is one of my favorites on etsy) and Alicia Bock seems to have such a positive attitude. Very inspirational. Thanks etsy and thanks Alicia.

  • twolefthands

    twolefthands said 8 years ago

    Wonderful interview, great job Alicia Block! Beautiful photographs!

  • ClockworkZero

    ClockworkZero said 8 years ago

    Wonderful, and inspirational too. I just started on etsy less than 2 weeks ago. It seems like a great place. I'm glad I read this. nice interview Alicia!

  • sherrytruitt

    sherrytruitt said 8 years ago

    lovely interview, best of luck with your book, Alicia.

  • kimbuktu

    kimbuktu said 8 years ago

    Great article, very encouraging. I especially appreciated the advice to work as if my shop were B&M, not to give up. Thanks.

  • bestdoilies

    bestdoilies said 8 years ago

    I have only been on etsy a few months and so far its been a great place to sell my handmade items. Very encouraging & nice interview. Georgia

  • f2images

    f2images said 8 years ago

    Alicia, you are extremely inspiring to me here on on Etsy. You've done an amazing job, with absolutely amazing images that people can really connect with. I hope to achieve your success someday. Enlightening article!

  • cicadastudio

    cicadastudio said 8 years ago

    Congratulations on the well deserved feature, Alicia! You're an inspiration and a true artist. It's always a pleasure to view your perceptions and passion.

  • mmmfiber

    mmmfiber said 8 years ago

    I treasure my lovely Alicia Bock print! Great profile!

  • ClaudiaLord

    ClaudiaLord said 8 years ago

    Alicia, great article and great photos!

  • bobnstitch

    bobnstitch said 8 years ago

    Alicia Your photos are absolutely wonderful!!!

  • AliciaBock

    AliciaBock said 8 years ago

    You all are too, too much! Wow, thank you for your kind responses. I am so proud to be a part of this wonderful community.

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