A few months ago I found something on Etsy that I knew my mother would love. I purchased the item and asked the seller to ship the item to my mom. A week or so later, my mom called and said she got the item but didn’t even tell me if she liked it; instead she described the packaging in great detail. “Nevermind — I’ll just send it to you,” she said. A week later I received an envelope in the mail, and inside my mom had carefully preserved her Etsy package and shipped it to me, with nothing else inside. The thoughtful way this seller had packaged her gift really made an impression!
With the holidays on our heels, a good portion of your sales will be gifts. An already well packaged item will impress your buyers, and it’s a sure way to make them and their gift recipients super-fans. So let me share my top tips and packaging resources with you!
1. Stock up. Packaging takes time — start planning and stock up on the supplies you’ll need over the holidays (this will help save money, too). U.S. sellers: Did you know you can order packaging supplies from USPS for free? Check it out!
Further reading: Etsy Treasure Chest’s Packaging Affordably
2. Brand it. Make sure you stamp, sticker, label, embroider, sign, and emblazon your business name and/or Etsy URL in or on your packages! There’s no sense taking the time and resources to create something beautiful if your buyer isn’t going to remember who packaged this item! Check out the many sellers making custom stamps, labels, ribbon and more in the Supply category on Etsy.
Further reading: How to Make an Art Stamp with ArtMind
3. Be thoughtful. Try to be eco-friendly and keep it simple. You don’t need to include a dozen business cards, a slew of tissue paper, buttons and freebies. A simple ribbon, a single sticker or button and a little thank you note is just enough! Try not to add to your buyer’s out-of-control junk drawer situation. Above all, don’t stuff an envelope with glitter — that stuff is impossible to clean up!
Further reading: Seller How-To: Pretty as a Package
4. Be unique. Add your own style and personality into your packaging. The Flickr Group Nice Package has a slew of inspiring examples. I even found an Etsy buyer sharing a photo of a package they received with the note, “I bought some tags from Dandee Designs on Etsy and this is how they came all wrapped up. I love Etsy sellers! How cute it this?”
5. Keep it safe. Fragile or bendable items need special packaging. If you’re shipping a gift for the holidays, there might not be time to replace a broken item. So stock up (or save up) chipboard, eco-friendly packing peanuts, newspaper, etc. Oh, and don’t forget to try weather proofing those packages as much as possible!
6. Ask for help. Have an oddly shaped, super fragile, or gigantic item you want to ship? The Etsy Forums are a great place to get advice from other sellers who may have already faced this challenge. Your Etsy Team may also be able to help!
Further Reading: Fedex’s Packaging Tips
More packaging How-To’s:
- New! Transformer Envelope-Tote-Bag
- Kraft Paper Rubbings from the Art of Gift Wrapping
- Snowflake Gift Wrap with the New New Team
- How to Make a Box Out of Paper Scraps
- Eco Packaging Handmade For You: Envelopes
Do you have packaging tip (or photo) to share? Let us know in the comments below!