Shop Etsy

Etsy Success: Merchandising for the Holidays

Sep 30, 2010

by daniellexo

Etsy.com handmade and vintage goods

Here’s a little secret I learned a few years back, my first year selling my work on Etsy: not only were sales more bountiful in the winter months, but each package I sent usually connected me with two prospective fans, not just one. Since many sales on Etsy in the last quarter of the year are gifts, I aimed to turn the gift giver and the gift recipient into admirers of my Etsy shop. In order to thoughtfully offer the right give-able item, the first step is to contemplate your unique buyer.

Coffee with Woody by littlebranches

Let’s consider what type of person is visiting your Etsy shop during the winter months. Someone shopping for a gift on Etsy can be a stay-at-home mom, a teen buying gifts for friends, a boss looking for something for her team. Because there are so many different types of people buying gifts on Etsy, it’s up to you to try to answer the question, “What does the gift giver drawn to your shop look like?” Create a description of your ideal shopper. How old are they? What are their hobbies? Where do they spend their holidays? What do they wear to holiday parties? Who do they shop for?

“Not everyone is going to want to buy your product.  But that’s okay.  Finding your target market is about finding the people who appreciate you for who you are and what you do. These are the people who need somebody like you to bring a little handmade goodness into their life. These are the people who want to buy everything you have to sell. And these are the people who will go out of their way to tell their friends about you.”  — Target Market: Finding the Right People

When the weather gets cold and the year feels long, many of us turn to the company of others to keep warm. Most of us show up with a gift for the hostess, but remember, not all holiday shoppers are looking for gifts for others, they might be looking for that perfect outfit to wear to their holiday work party. (And yes, some of us are like me and hibernate with video games and pie and online shopping, and maybe this is your target market? Something to think about!)

Classic Long Luxury Cabled Scarf by KerreraSkye

Depending on where you are in the world (and where most of your buyers are located), the last few months of the year are perfect to stock up on woolly, warm accessories (or late spring accessories if you’re in the Southern Hemisphere). I asked our resident merchandising expert, marymary, what kind of accessories she thinks will be hot this winter.  “Heavier materials such as wools, leathers, and thick blends make up the fall palette leading into winter. Popular motifs this year consist of animal prints, faux fur, equestrian style, military components, tribal references, geometric shapes and patterns, heavy and delicate embellishment and ornamentation, along with structural tailored shapes. Among my favorite accessory trends we’ve spotted emerging this season are sheer and embellished stockings, larger than life cowls, animal shapes, a throwback to ’80s leg and arm warmers, structured fascinators, spats with a Victorian flare, long chain body jewelry, and shoulder epaulets.”

Ticking and Burlap Stocking with Chalkboard Ornament by myadobecottage

While I had Mary’s attention, I picked her brain about last year’s biggest trends for gifts on Etsy.  “Selling trends we noticed across all gift categories last season, which we expect to remain hot this year, include options for personalization, the incorporation of chalkboard or other writable surfaces, vintage references, shiny metallics and sparkles, and clever new takes on traditional classics. Last year some of the strongest popular trends surrounded woodland aesthetics and vampire themes. For an extended list of seasonal trends across the site, be sure to follow the monthly merchandising series.”

So my challenge to you, dear Etsy artist, collector and creator, can you ponder these types of buyers and hot trends and use this information to launch a new product line? Or perhaps add more of what you already create that will fly off your virtual shelves in the winter months?

 

“The overriding requirement of any product line, irrespective of size, is a sense of cohesiveness and a distinct brand identity, feel and style. This sense of unity can come from any number of places — a common use of fabric, be it felt, rubber or wood; a distinctive approach to pattern and color; beautiful packaging; a common functionality like kitchen utensils or kids’ toys; a commitment to eco-friendliness; an interesting naming solution; or a sense of playfulness and fun.”
Design*Sponge’s Biz Ladies: Creating a Product Line

Feeling overwhelmed and have little time to develop a new product line? Neither does Etsy seller AlissaJacobs, and she has the perfect solution. “I would love to add lots of new items and holiday themed lovelies, but that just may not be a reality for me this year. Instead, I’m thinking of how to present items I currently sell into gift sets and offer lovely packaging.” Have a peek at some of her ideas on her blog, Quiltish.

iPod Case Dark Gray Wool Felt by byrdandbelle

If you do have the time, consider your target market, holiday trends and your unique point of view to create perfectly give-able line of work. Get started now with prototypes! Angie of byrdandbelle says, “Prior to introducing anything, I start making prototypes. I ‘practice’ any new techniques and refine the construction until I feel confident I can execute it well every time. More than that, it has to be a process that doesn’t make me shudder at the thought of actually having to do it a few hundred times. I remind myself that having a successful shop is as much about enjoying what I’m doing as it is about sales.”

Stacking Rings by monkeysalwayslook

Allison of monkeysalwayslook wants you to also think about your product line price points. “Creating items with a range of price points creates sale opportunities. Those lower price point items can be add-ons for a customer purchasing mid-priced items and the high priced items can be that special gift for a loved one. This is the best time to expand the items you offer so you hit the ground running.”

I’d love to hear what products worked for you last holiday season, and what you’re thinking about changing or adding this winter. Let me know in the comments below!

 

Etsy Success Holiday Boot Camp | Finding Your Niche | Sign up for Etsy Success Emails

Ipod Nano Case - Gunmetal Gray Wool Felt with Brown Leather
Ipod Nano Case - Gunmetal Gray Wool Felt with Brown Leather
Sold
Pillow Cover- Forest in Moss Green and Olive FEATURED IN BETTER HOMES and GARDENS
Pillow Cover- Forest in Moss Green and Olive FEATURED IN BETTER HOMES and GARDENS
Sold
Personalized Custom Name Band Ring Copper Free Shipping Worldwide
Personalized Custom Name Band Ring Copper Free Shipping Worldwide
Sold
Multi-Colored Super Loop Chain Scarf in Red Lemongrass Green Hazelnut Purple Yellow Brown Orange Blue Grey
Multi-Colored Super Loop Chain Scarf in Red Lemongrass Green Hazelnut Purple Yellow Brown Orange Blue Grey
Sold
Felt Christmas Stocking - Pocket Peeper Owl - Winter Wonderland - Blue Snowflakes
Felt Christmas Stocking - Pocket Peeper Owl - Winter Wonderland - Blue Snowflakes
Sold

434 comments

  • polkadotmagpie

    polkadotmagpie said 7 years ago

    Thanks for the great input. I always read Daniellexo's reading links. Appreciate MM's merchandising threads. Here we go!

  • rosebudshome

    rosebudshome said 7 years ago

    Getting ready for the winter months takes time and thought, I need to listen to this advice thanks.

  • DecoFamara

    DecoFamara said 7 years ago

    Thank you. Ready for Holidays.

  • luxeloft

    luxeloft said 7 years ago

    Thanks for the great advice! Now I have some great inspiration for my new products I'm going to add.

  • janellehaskin

    janellehaskin said 7 years ago

    Thanks for the advice! Jingle Bells, Jingle Bells...

  • DIVINEsweetness

    DIVINEsweetness said 7 years ago

    a wonderful read! thank you! =)

  • LizzyClara

    LizzyClara said 7 years ago

    thank you, very useful... I was looking for ideas expanding on the concept of having 2 prospective fans. I send out additional gift tags so the purchaser has something to keep too... I also think it's a great idea to package differently or make a set of something.. thanks Dale

  • bylynnkrestel

    bylynnkrestel said 7 years ago

    oh such good advice!! thank you danielle!

  • Floreal

    Floreal said 7 years ago

    Very Helpful article, Danille and Mary. Thanks Ruchi

  • patchesnthings

    patchesnthings said 7 years ago

    Very useful information. Thank you for sharing these ideas.

  • SewnNatural

    SewnNatural said 7 years ago

    Super - thank you!!

  • JL67

    JL67 said 7 years ago

    Thanks for the helpful advice ladies... :)

  • DelicateDaisy

    DelicateDaisy said 7 years ago

    Thank you! Great information - got my wheels turning :)

  • michabella

    michabella said 7 years ago

    This is a great article, thanks ladies!! I definitely am inspired to get started!

  • dualchocolate

    dualchocolate said 7 years ago

    thank you thank you! 100% aiming to give the gift that keeps on giving!!!

  • Mclovebuddy

    Mclovebuddy said 7 years ago

    wonderful article. thanks.

  • NaturalAmber

    NaturalAmber said 7 years ago

    This was a great article!

  • peaseblossomstudio

    peaseblossomstudio said 7 years ago

    Thank you for the tips. :)

  • RedMarionette

    RedMarionette said 7 years ago

    A wonderfully informative article! As usual thank you so much for helping us along our journeys through handmade businesses!

  • lindaketelhut

    lindaketelhut said 7 years ago

    Helpful suggestions to get me get geared up for the holidays. Thank You!

  • julessabjewelry

    julessabjewelry said 7 years ago

    This is truly going to be my first holiday season and I am re-designing my packaging for gifts as well as folks buying for themselves and I think it will make a huge difference in my presence. Thank you for sharing these wonderful tips and articles - they will provide a lot of help in my plans this year.

  • LucentJewels

    LucentJewels said 7 years ago

    Thanks so much for the helpful advice - vital for newbies like me!

  • CarryTheWord

    CarryTheWord said 7 years ago

    Great suggestions!

  • WalterSilva

    WalterSilva said 7 years ago

    thanks for the suggestions!

  • adorablecouture09

    adorablecouture09 said 7 years ago

    Thanks! As a newer Etsyer I am always trying to figur eout how to boost my sales. Thank you!!!! Cheers!

  • mattyhandmadecrafts

    mattyhandmadecrafts said 7 years ago

    Thank you very much!

  • MegnificentCo

    MegnificentCo said 7 years ago

    Love the scarf by KerreraSkye!

  • JuncTure9

    JuncTure9 said 7 years ago

    Great article!!! Thanks!!

  • gototes

    gototes said 7 years ago

    Great tips and ideas; thank you!!

  • sewlola

    sewlola said 7 years ago

    I am getting ready for the holidays and this advice is wonderful!

  • rubyrockwell

    rubyrockwell said 7 years ago

    thank you for the inspiration! also LOVE the "related items!"

  • MaineHarbour

    MaineHarbour said 7 years ago

    this was a great write up! thank you for sharing.

  • ClippieDepot

    ClippieDepot said 7 years ago

    Great read :)

  • AndrewGableArtist

    AndrewGableArtist said 7 years ago

    Alright thanks for the input

  • JewelryByJLy

    JewelryByJLy said 7 years ago

    Thank you so much for the wonderful advice!

  • marykerran

    marykerran said 7 years ago

    Thank you so much. I always read everything you send to me.

  • sweetharvey

    sweetharvey said 7 years ago

    Oh yes - holiday season here we come!!!!!

  • CactusAndOlive

    CactusAndOlive said 7 years ago

    This article is awesome! Thank you Danielle!

  • tomokotahara

    tomokotahara said 7 years ago

    Thank you!

  • SoleDeVita

    SoleDeVita said 7 years ago

    Thank you So so much! This was very Helpful! :)

  • woodnique

    woodnique said 7 years ago

    Thanks for the suggestions.

  • sabahnur

    sabahnur said 7 years ago

    excellent guide! thanks for summary!

  • IcingOnTheCupcake

    IcingOnTheCupcake said 7 years ago

    Thanks for the tips... the holidays always seem to sneak up so fast!

  • one9designs

    one9designs said 7 years ago

    mmm...pie + online shopping...yes, that sounds about right for me!! :)

  • WhisperingOak

    WhisperingOak said 7 years ago

    Love your blog. Full of amazing tips.

  • SimpleJoysPaperie

    SimpleJoysPaperie said 7 years ago

    Such a great article and well-made points! To answer your question, several of my wreaths were given as gifts, and in turn, I got more orders in the following months from the happy recipients. :)

  • JulieMeyer

    JulieMeyer said 7 years ago

    Yikes - Oct 1st tomorrow, time to get to work. Thanks!

  • AutumnJo

    AutumnJo said 7 years ago

    Thanks for sharing! I was a gift shop merchandiser and always love reading ways to apply that to online shopping.

  • LisaManuels

    LisaManuels said 7 years ago

    What a great article. Thank you!

  • wahlrus

    wahlrus said 7 years ago

    It's already time! Great post- very helpful- THANKS! etsyLove from, Jamie

  • Gamut

    Gamut said 7 years ago

    well, it is good when what you are inspired by and what is hot are on the same path. I have been recently inspired by ethnic tribal beads such as american indian, african, indian....also throwing in the woodland themes. Thanks for the article!

  • KristyLynnJewelry

    KristyLynnJewelry said 7 years ago

    Great advice, def has my wheels turning! Thank you and good luck to everyone!!!

  • paramountvintage

    paramountvintage said 7 years ago

    great advice!!!

  • shecological

    shecological said 7 years ago

    thanks for the tips and the inspiration!

  • wagsandwiggles

    wagsandwiggles said 7 years ago

    Thanks for sharing your great insight with us!

  • WeeBindery

    WeeBindery said 7 years ago

    Thank you! I am ready for the Holidays!!

  • BitsandBarley

    BitsandBarley said 7 years ago

    Very helpful! Thanks!!

  • redyellowandblueink

    redyellowandblueink said 7 years ago

    Thanks for the "It's time" reminder! Great things to think about with product line. For a lot of people, like me, it can be a challenge to figure out what people want, so I started with the most basic thing which was to have a range of prices in my shop. I have found that is a good start and it has worked for me. It seems that adults buy the higher priced items for adult friends and family and the lower price item tends to go to kids and nephews and nieces in the family. And since my shop has a central theme I have found people combining items to give a gift package. I am thinking of adding some very simple hand printed gift cards into my shop.

  • Raceytay

    Raceytay said 7 years ago

    Some great advice. Thank you

  • FuzzyWuzzyBoutique

    FuzzyWuzzyBoutique said 7 years ago

    Great Article! I am very busy getting ready for the Holidays! I should be sewing right now instead of reading articles but I just can't help myself!

  • weatheredsilo

    weatheredsilo said 7 years ago

    ooh, so many ideas to help me focus this holiday season. Thanks Danielle! ;-)

  • chia83

    chia83 said 7 years ago

    Great article! Cannot wait for the holidays to come this year. Will definitely try and stock up on some of my themed items.

  • poppyswickedgarden

    poppyswickedgarden said 7 years ago

    what a wonderfully insightful article! Thank you Danielle:) This especially helpful to those New to Etsy this year:)

  • FabricGalore

    FabricGalore said 7 years ago

    Great article & good advice!

  • littlesaplingtoys

    littlesaplingtoys said 7 years ago

    Having a cohesive product line and price range of items available has been successful for us as well. Thank you for the other tips and reminders!

  • allisajacobs

    allisajacobs said 7 years ago

    wow! thank you so much for the mention, I really appreciate it & am inspired by everyone's fantastic advice!

  • LittleWrenPottery

    LittleWrenPottery said 7 years ago

    Great tips, especially about how to profile prospective shoppers, thanks!

  • monkeyandsquirrel

    monkeyandsquirrel said 7 years ago

    can't believe it's already holiday time again here on etsy. so exciting! last year was amazing and i'm stoked for it to begin again... thanks etsy!!!

  • doodlekreations

    doodlekreations said 7 years ago

    invaluable advice ! Thank you for sharing tips for the upcoming holidays.

  • OneClayBead

    OneClayBead said 7 years ago

    Great advice! I made a note of the trends to make sure that I am highlighting those in my tags, copy, and staging. Very helpful!

  • BloomAndBarnacle

    BloomAndBarnacle said 7 years ago

    Thanks for the info, I can't believe it's almost the holidays again! I second the extra gift tag idea as a great way to reach both buyer and receiver.

  • TwistedRiverClay

    TwistedRiverClay said 7 years ago

    Thanks for all the information about the holiday season.

  • KMalinka

    KMalinka said 7 years ago

    Great article and advice:O)

  • MoonDanceTextiles

    MoonDanceTextiles said 7 years ago

    lots of good practical tips...this Etsy-thing I'm doing now is definitely a learning experience for me...thanks for the help...

  • lovelygifts

    lovelygifts said 7 years ago

    Thank's for the info!

  • ohbabydotcom

    ohbabydotcom said 7 years ago

    Great advice thank you!

  • undertheroot

    undertheroot said 7 years ago

    Magnificent tips and advice of past experiences, thank you ever so.

  • LilaJo

    LilaJo said 7 years ago

    Great!

  • kathiroussel

    kathiroussel said 7 years ago

    as always your advice is golden!

  • akcArt

    akcArt said 7 years ago

    Thanks for the info!

  • idlehandsdesigns

    idlehandsdesigns said 7 years ago

    Last year I had a padlock and key gift set that was well received. I also like to have something in my shop for under $20 ::) Thanks for the tips and clarity ladies❥

  • dkalvarez

    dkalvarez said 7 years ago

    Great tips, I will definitely be saving this article and reviewing comments from my fellow Etsians.

  • babyjives

    babyjives said 7 years ago

    thanks for the great tips and wonderful links!

  • teconlene

    teconlene said 7 years ago

    Very interesting post and a great item selection!

  • cmu55

    cmu55 said 7 years ago

    Thanks, great info.

  • ikabags

    ikabags said 7 years ago

    Thanks girls :) Dadaya shop is really special , everytime !

  • recycledwares

    recycledwares said 7 years ago

    thanks for all the information and advice. i am so excited for the holiday's soon approaching.

  • GreatestJoyDesigns

    GreatestJoyDesigns said 7 years ago

    Thak you for the help and since this is my first Holiday season, I have my work cut out for me!

  • NancysBagsEtc

    NancysBagsEtc said 7 years ago

    Great advice - thank you.

  • HotLavaClothing

    HotLavaClothing said 7 years ago

    Thanks so much for putting this up. I really enjoy reading these & the info definitely helps :)

  • ALWAYSNBLOOM

    ALWAYSNBLOOM said 7 years ago

    I had not started using ETSY until this past spring making Wedding bouquets and Pomander balls ... now I am adding Designer wreaths to my shop. I have had lots of views and sales to local customers who saw the items on my Facebook page. I think they make great gifts for the "hard to buy for" person or some one who already has Everything. The added bonus is you can use them year after year! Good luck to you all on your holiday sales, this is my first ETSY holiday so I dont know what to expect! :)

  • happymaxdesigns

    happymaxdesigns said 7 years ago

    Thank you! Great advice, now to get busy!

  • cheapandchicvintage

    cheapandchicvintage said 7 years ago

    Anyone have any suggestions for how to market VINTAGE items??? Thanks!

  • metalicious

    metalicious said 7 years ago

    Well written and easy to comprehend. Thanks Danielle!

  • ElephantTrunkCrochet

    ElephantTrunkCrochet said 7 years ago

    Thanks for getting my wheels turning!

  • EvenAndy

    EvenAndy said 7 years ago

    Thanks so, so much for the great article filled with very helpful links!

  • UneBelleVie

    UneBelleVie said 7 years ago

    Great article! Very imformative and helpful.

  • crystalHeshka

    crystalHeshka said 7 years ago

    Thank you for the great holiday advice. As a new seller on etsy and with it being my first holiday season here, any and all advice is so very welcome!

  • ByronMorrisArt

    ByronMorrisArt said 7 years ago

    thanks for the advice!

  • dirttribe

    dirttribe said 7 years ago

    <3 Thanks <3

  • sewZinski

    sewZinski said 7 years ago

    Woohooeee. Holiday Season@ Thanks for the helpful advice!

  • OhDearWatson

    OhDearWatson said 7 years ago

    Great tips - thanks.

  • expressyourself

    expressyourself said 7 years ago

    Cool to give an advice...

  • daniellexo

    daniellexo said 7 years ago

    cheapandchicvintage - Same advice for vintage! What kind of shoppers will you want to attract? What vintage gifts might they be looking for? What are the top sellers in your vintage shop? And the merchandising trends definitely apply to vintage too!

  • vivikas

    vivikas said 7 years ago

    Thanks for the advice and links!

  • rozzie

    rozzie said 7 years ago

    Merci!

  • SweetNSassySewing

    SweetNSassySewing said 7 years ago

    thanks for sharing! i better get busy!

  • KettleConfections

    KettleConfections said 7 years ago

    It's never too early to prepare for the holidays - thank you for sharing all these helpful tips with us!

  • chasedreams

    chasedreams said 7 years ago

    Good reads and very helpful advice. Thanks so much!

  • skrocki

    skrocki said 7 years ago

    Thanks for the advice!

  • SillyBuddy

    SillyBuddy said 7 years ago

    This shall be my first Holiday season on Etsy :) Very excited!

  • vicinitystudio

    vicinitystudio said 7 years ago

    Thanks for the reminder -off to work on Holiday cards!

  • acommonthread

    acommonthread said 7 years ago

    great idea - and love the part about thinking about the 2 audiences during gift time. however, any advice on how to address these 2 audiences when shipping out your item? do you include 2 business cards? do you address the giftee or gifter in your personalized note?

  • crochetgal

    crochetgal said 7 years ago

    Holidays are always a fun time on Etsy... full of glitz, glamour and bling!

  • queennostalgia

    queennostalgia said 7 years ago

    Awesome, awesome, awesome! I have lots to read and do - thank you!

  • flirtdeux

    flirtdeux said 7 years ago

    thanks, some cute stuff to think about!

  • pinheadcreations

    pinheadcreations said 7 years ago

    Great info - thanks!

  • AsLuckWouldHaveIt

    AsLuckWouldHaveIt said 7 years ago

    I'm looking forward to the holiday season here on etsy!

  • worldknits

    worldknits said 7 years ago

    Thanks for the help!

  • lapisbeach

    lapisbeach said 7 years ago

    Thank you for the advise and tips! I started my Etsy shop after holiday season last year- so I am thrilled to be a part of the 2010 holiday season on Etsy. I have been furiously working on stocking up my shop. Made notes of the hot themes and trends...not off to see how I can incorporate them into the lapisbeach line! Thanks again ladies!

  • laceydu

    laceydu said 7 years ago

    I was considering adding personalization to my metal jewelry via copper stamping, and after reading this great article, I will step into action!! Thanks, and as always: ETSY ROCKS.

  • DesignerKnits

    DesignerKnits said 7 years ago

    very helpful. thanks

  • girltuesdayjewelry

    girltuesdayjewelry said 7 years ago

    Thanks for the holiday trend ideas! Wait 'till you see what I have coming in time for the holidays!

  • OriginalsbyLauren

    OriginalsbyLauren said 7 years ago

    thanks for all the helpful information

  • keeleybehling

    keeleybehling said 7 years ago

    This is my first winter with Etsy and I am super excited! Thank you for the advice on what to expect and how to market!

  • meldiddesigns

    meldiddesigns said 7 years ago

    Great Holiday ideas!! Can't wait to list my new items!!

  • TheOrganicIntrovert

    TheOrganicIntrovert said 7 years ago

    This will be my first winter on Etsy also. I loved your article. Thank you for taking the time to offer advice and information!!

  • jollyfish

    jollyfish said 7 years ago

    Thank you for the wonderful article, I am looking so forward to the holiday season and I found your advice very helpful. -Lauren

  • GeorginaKay

    GeorginaKay said 7 years ago

    We are already for Christmas in our shop! We have some great new products which we will be introducing very soon. We have been working for some time making sure they new product is exactly as we want! We also have invested a lot of time in our packaging too. We love Christmas! :)

  • candacejean

    candacejean said 7 years ago

    Thank you for this! Definitely good stuff to keep in mind. I can't believe holiday shopping is upon us already..

  • ApplewoodBazaar

    ApplewoodBazaar said 7 years ago

    Thank you, great advice.

  • AndreaFuentesDesigns

    AndreaFuentesDesigns said 7 years ago

    Great article, gives me lots to think about and consider!

  • beachglassshop

    beachglassshop said 7 years ago

    Christmas shop should be set up within the next week - love my new beachie items - the photos will be perfect - my favorite time of year, too!

  • cherryandviolet

    cherryandviolet said 7 years ago

    This article has been incredibly motivating for me! I can't wait to get home and start on some new ideas! Thank you so much :)

  • sweetjane

    sweetjane said 7 years ago

    Great advice! I think I may look into photos of my quilts in gifts boxes!! Thanks so much.

  • stitchuation

    stitchuation said 7 years ago

    There is so much I have yet to absorb and put into action...I very much appreciate the info. and links to evermore info provided here!

  • UneekDollDesigns

    UneekDollDesigns said 7 years ago

    I do different price point characters, based on how technical the designing is- and I also have some special sets to add some variety...I can't wait to keep adding some up and coming ideas to my repertoire! Thanks for the article...:)

  • SuperflyLullabies

    SuperflyLullabies said 7 years ago

    sweeeeeet.

  • birchbeerboutique

    birchbeerboutique said 7 years ago

    for my winter line i'm analyzing trends in jewelry that have seriously long lasting appeal - that turn up every few hundred years or so in a new way. so far i've got prototypes that fuse classical settings with unexpected stones and classical stones with unexpected settings. also higher quality materials are on the list - gold fill and solid gold replaces gold plate. most exciting is an expansion into authentic bronze age jewelry. if we keep turning back to these originals to find inspiration in our new designs why not just use the real thing? i would get married all over again just to be able to do it in a roman ring from 450 AD. ;)

  • ecozuzu

    ecozuzu said 7 years ago

    great advice. thanks!

  • BonTons

    BonTons said 7 years ago

    Motivating article, I best get a move on!

  • GemuineCreations

    GemuineCreations said 7 years ago

    Thank you sooo much for writing this article Danielle! Great advice, motivation, and ideas to start thinking about :)

  • NannasKnitting

    NannasKnitting said 7 years ago

    Thanks for the advise and it is always helpful to read the tips! I'm just adding coffee cozies to Nanna's not a new invention mind you but my own take on the product. It is good for me to add items at a lower price point.

  • fortheloveofpete

    fortheloveofpete said 7 years ago

    This is so helpful I don't know what to do first! (I think a cup of cocoa and a cuddle with Lou the monster would be a good place to start!) Thank you so much again Danielle! (p.s. I'm seeing a Christmas in Hawaii theme for my shop!)

  • fortheloveofpete

    fortheloveofpete said 7 years ago

    P.S. And a big thanks to you too MM!

  • BellaFresca

    BellaFresca said 7 years ago

    I agree with everyone, great advice! Time to put in action my plans for holiday shop items. Different price points help, so does grouping items in a set with nice packaging.

  • RococoFleurs

    RococoFleurs said 7 years ago

    Thank you for the great advice once again! I have been tweaking my shop all week since last Thursdays post and have already gotten a few sales as a result! These posts are really getting me inspired to continue making my shop better. Thanks again!

  • LockKing

    LockKing said 7 years ago

    Love reading your articles!

  • thedoggiehouse

    thedoggiehouse said 7 years ago

    Thanks love it

  • ZaftigDelights

    ZaftigDelights said 7 years ago

    Lots of fabulous ideas!! I've been working on items to stock my shop for the holidays since August. Hoping I'll be ready!! ::o)

  • silentlanguages

    silentlanguages said 7 years ago

    thanks for this!

  • LolaFalkDesigns

    LolaFalkDesigns said 7 years ago

    Great tips! Thanks for providing :).

  • JarvisGift

    JarvisGift said 7 years ago

    Thank you!

  • abacusbeadcreations

    abacusbeadcreations said 7 years ago

    Thanks for this great article. I'm already thinking about what my new product line will be!

  • bobetsy

    bobetsy said 7 years ago

    thank you! lots to do!!! :)

  • polkadotsandblooms

    polkadotsandblooms said 7 years ago

    Thanks so much. I is my first proper christmas and all the tips and hints help me to stay tuned. Good luck all and do have some fun :-)

  • ItsA10

    ItsA10 said 7 years ago

    Great advise! Thank you!!

  • hankietankie

    hankietankie said 7 years ago

    gorgeous gift finds to add to my list!!! xoxo

  • NoMoreTwistHandmade

    NoMoreTwistHandmade said 7 years ago

    so appreciate the flood of terrific holiday season advice! i find especially heplful the tips about packaging and the idea of "two-for-one" potential with customers during the gift giving season. i had just started my shop last holiday season, but that's when i had my first sales--and they were all holiday-themed! so i know this stuff is super important.

  • keirashine

    keirashine said 7 years ago

    Thanks for being so helpful! Cheers!

  • victoriaelizabethqoc

    victoriaelizabethqoc said 7 years ago

    Great advice! The market I'm going for is the DIY er. So I've been trying to think of ways to tag and market my items as great gifts for people who like to craft. I know if someone gave me a kit or a PDF pattern (and a voucher for free childcare while I sew) for Christmas I would be ecstatic.

  • SouthernBelleOOAK

    SouthernBelleOOAK said 7 years ago

    Thanks for the great advice!

  • TheWishingRoom

    TheWishingRoom said 7 years ago

    Great advice, gets my wheels turning for additional products for this holiday season, to coordinate with the packaging items I am already designing. Thanks!

  • weirdamiga

    weirdamiga said 7 years ago

    Great advice. Much to think about!

  • bluebirdsandblossoms

    bluebirdsandblossoms said 7 years ago

    Great ideas! Thanks!

  • OceanPatch

    OceanPatch said 7 years ago

    Great ideas-Thanks! I love the idea of creating gift sets!

  • BeeBeesOriginals

    BeeBeesOriginals said 7 years ago

    Thanks for the shot in the arm! I needed it!

  • carnevaleclay

    carnevaleclay said 7 years ago

    thank you for the tips! now you have me thinking ;)

  • BeeBeesOriginals

    BeeBeesOriginals said 7 years ago

    Thanks for the shot in the arm! I needed it!

  • bluejaybeads

    bluejaybeads said 7 years ago

    Great article! I'm taking note of all your good ideas.

  • lilibethsgarden

    lilibethsgarden said 7 years ago

    Great advice, well done!

  • larrysleatherwork

    larrysleatherwork said 7 years ago

    Thank you so much for taking the time to help all of us. :)

  • littlemissswan

    littlemissswan said 7 years ago

    Thank you so much! Looking forward to my first holiday season!!

  • Waterrose

    Waterrose said 7 years ago

    Information to help one focus in on the "right" customer. Since many of us are very busy it is important to reach out to the people who will appreciate your work. Thanks for the reminder.

  • hobbymakers

    hobbymakers said 7 years ago

    Thanks for the advice. We are expanding similar items to those we offered last year. My stockings and stained glass are prettier than before. James is expanding his game boards.

  • littlemoandfriends

    littlemoandfriends said 7 years ago

    Great article! Definitely adding this to my favourites to read from time to time. Last year was my first christmas sale. What sold well for me were my themed paper dolls in winter season and summer season (for australia). I also sold plenty of 2010 calendars which people gave as gifts. This year I've started listing my 2011 calendars earlier and have been selling them at the markets. I've also offered custom portraits in my style (a wonderful etsian suggested to me) and the response is awesome! I've been taking in orders for drawing happy families this holiday season! A lot of my customers have these portraits framed or sent to families / friends for presents. Even though I haven't expanded much on my product line..I think offering my customers something customised is also what makes etsy shopping / buying special.

  • GemworksBeth

    GemworksBeth said 7 years ago

    Thank you for such good information and instruction. Really helps!

  • SunshineDaydreamz

    SunshineDaydreamz said 7 years ago

    I've got some work to do! Thanks for giving us an outline - I never know where to start...

  • NSpottery

    NSpottery said 7 years ago

    Thanks for the tips! So excited for Christmas!!

  • seawillowherbs

    seawillowherbs said 7 years ago

    Great info! Thank you so much!

  • PureSin

    PureSin said 7 years ago

    Great advice. Splendid!! I'm a halloween lover myself but hopefully etsyians will want to buy my stuff as gifts for others. ^-^ ... I know I am giving my things as gifts to my loved ones!!! Cheers to all.

  • peanutmm

    peanutmm said 7 years ago

    Great advice, Danille and Mary! Thanks for sharing all those great tips.

  • modernglassart

    modernglassart said 7 years ago

    Great article! Very useful for starting out here on Etsy :-) I had not at all thought of the gift-set thing - so thanks for that! Great idea :-) Good luck to everyone out there!

  • NerdJerk

    NerdJerk said 7 years ago

    How funny - I was just brainstorming my Holiday Lines with my friend this afternoon. I'm going to be working on crochet plus ornaments - both for on the tree and as accessories. I'm hoping it all works out. :)

  • bySula

    bySula said 7 years ago

    Thanks for another motivating article. I open my shop little over a month ago and I have a lot to think about for this upcoming winter season to target my market.

  • LoveYouSo

    LoveYouSo said 7 years ago

    Thanks for giving me a lot to think about!

  • piratejayne

    piratejayne said 7 years ago

    Thanks so much for the advice and this ongoing article. Your help is admired and appreciated. ~piratejayne~

  • Eternitee

    Eternitee said 7 years ago

    Great advice- i get so busy i forget the holidays are even approaching. i am going to brainstorm and promote handmade gift-giving this year!

  • TwoBottleBlondes

    TwoBottleBlondes said 7 years ago

    Thanks for the insight! Don't think we'll be modifying the product line much, but that makes me think that adding a hand-stamped gift tag to match our giftable packaging could be an easy, special touch! Yay for inspiration!

  • RainbowNaturals

    RainbowNaturals said 7 years ago

    Thank you, what wonderful & helpful information :-)

  • accentonvintage

    accentonvintage said 7 years ago

    Wonderful advice for the holidays!

  • peticotees

    peticotees said 7 years ago

    Great article, food for thoughts. Thank you!

  • sofisticata

    sofisticata said 7 years ago

    Danielle, Wonderful advice as usual!! Thank you for sharing it!!

  • SilhouetteNamePics

    SilhouetteNamePics said 7 years ago

    I have just recently put items on Etsy and am excited abou the new audience. Thanks you so much for this article - it gives me a lot to think about so, for now, I'd best get with it! :)

  • mykky

    mykky said 7 years ago

    Very helpful!! Thanks for sharing. =)

  • creativeartis

    creativeartis said 7 years ago

    Thank you for your advice!!

  • sarahndippity

    sarahndippity said 7 years ago

    Great article. This subject has been on my mind recently. I have focused on taking components of my elaborate designs and making simpler pieces of jewelry that still has my particular flare. I have also launched a new line of intricate wire woven monograms pendants to my store. These letterings are like nothing else seen on Etsy. I am crossing my fingers that they take off.

  • sarahndippity

    sarahndippity said 7 years ago

    Great article. This subject has been on my mind recently. I have focused on taking components of my elaborate designs and making simpler pieces of jewelry that still has my particular flare. I have also launched a new line of intricate wire woven monograms pendants to my store. These letterings are like nothing else seen on Etsy. I am crossing my fingers that they take off.

  • mariaswatercolor

    mariaswatercolor said 7 years ago

    great tips, it helps to hear some thoughts when you are just getting started, keep them coming!

  • scoopofsugarpaper

    scoopofsugarpaper said 7 years ago

    great article, thanks!

  • carriveau

    carriveau said 7 years ago

    My printer is running out of ink! I'm coping these articles to help me as I try to improve my shop. Thank you so much for your advice and for those who also added their comments.

  • paroliro

    paroliro said 7 years ago

    I know this holiday season will be a record breaker for ETSY! (Our new office in Berlin, ETSY craft night spin offs coast to coast, regular blogs from France, Germany and England indicate our buzz is growing louder.) *I love the merchandising tips, and I wish newbies and established shops a great season!

  • RabbitfishJewelry

    RabbitfishJewelry said 7 years ago

    This is my first holiday season on Etsy. Thanks for the tips and advice!

  • vmtbwe89

    vmtbwe89 said 7 years ago

    Thanks for the advise. I really enjoy what I do, I just need to get it up and going. I have had my site for a while and I am way below my goal of making it successful. I need all the marketing tips and ideas I can get. Thanks - v

  • TheRoyalDetails

    TheRoyalDetails said 7 years ago

    Such great tips, thanks!!!!

  • JewelryDeli

    JewelryDeli said 7 years ago

    Great info..thanks!

  • handittou

    handittou said 7 years ago

    Thanks for your advice. It is hard getting out of the 'creating mode' and into the 'selling mode' sometimes. All the contributions on subjects such as marketing and sales are really quite helpful - thanks!

  • MissFiKingdom

    MissFiKingdom said 7 years ago

    lots to think about.

  • ezliving

    ezliving said 7 years ago

    great for tip! Thanks!

  • TheLodgeSpa

    TheLodgeSpa said 7 years ago

    This is so helpful, thank you!

  • PoppySeedsdesign

    PoppySeedsdesign said 7 years ago

    thanks! I really need to digest this info since I don't really know how to change jewelry for holiday (maybe add some more sparkle!) but I am definitely working on branding right now...

  • Tchoupuce

    Tchoupuce said 7 years ago

    Thank you.

  • WildMountainWreaths

    WildMountainWreaths said 7 years ago

    Thanks for such a great article!! ~Got my wheels turning with ideas to hopefully make this Holiday Season Great!!~

  • antiquegrrl

    antiquegrrl said 7 years ago

    This was very helpful..thanks for taking the time to blog :)

  • HornCatCreations

    HornCatCreations said 7 years ago

    Wow thank you for all the great tips!

  • designoptions

    designoptions said 7 years ago

    great article: it inspired me to take my sketches from earlier in the year and start a completely new line of jewelry, which i had been putting off! finished 2 pieces today with 3 more in the works: look for my new shop soon:) thanks for the kick in the pants, danielle!

  • DigitalCS

    DigitalCS said 7 years ago

    Thank you for this great article! Very informative!:)

  • challenevi

    challenevi said 7 years ago

    Thank you for the great advice!! =) I just ordered up all my extra findings to I have enough on hand. Now it is time to get busy!!! =)

  • spiritcleanslate

    spiritcleanslate said 7 years ago

    Thank you for this wonderful article, so many valuable points. I have attended the Etsy Lab on Branding and Merchandising and heard about cohesiveness and branding your identify and it rings so true. I see it in the wonderful shops. I am in the middle of a shop makeover from all I have learned and new product line and plan to implement this valuable knowledge you give us. Thanks a million, your the best!

  • Dryw

    Dryw said 7 years ago

    Thanks for reminding us to get ready for holidays asap!

  • treasurejewellery

    treasurejewellery said 7 years ago

    Great article, thankyou for the advice XXX

  • loddelina

    loddelina said 7 years ago

    Thank you, I try to offer smaller, less expensive items in my shop right now - I listed three keychain charms last night and one of them sold today!

  • kittylinnington

    kittylinnington said 7 years ago

    Great thank you! Got lots to do now! :)

  • havalazar

    havalazar said 7 years ago

    Thank you for the tips. :)

  • lilwildflower

    lilwildflower said 7 years ago

    That is a challenge...thank you for your insights...

  • STRUTHdesigns

    STRUTHdesigns said 7 years ago

    Wonderful! Now to get cracking on the work!

  • thedas

    thedas said 7 years ago

    Great tips! Thank you for your advice!

  • lorenabr

    lorenabr said 7 years ago

    Great article:) love the tips! Let's hope that more sales come in in the next months:)

  • emmabeadolney

    emmabeadolney said 7 years ago

    I always try to appeal to the masses, maybe I should rethink this focusing on more a target audience. Great advice.

  • GillianMcMurray

    GillianMcMurray said 7 years ago

    For those of us not selling gift items - my best selling items are hand made paper beads that people use in their own creative projects. At this time of year I sell a lot of beads to those making their own gifts or people doing more crafting because of the long, dark nights. I like to add a few seasonal designs to my bead collections too and that way people can choose if they want seasonal themed beads or everyday ones. Remember too that just after the festive season people are spending money that might have been a Christmas gift so it needn't be full stop for sales after the festivities :o)

  • floria

    floria said 7 years ago

    Thank you! Very useful!

  • JaniceCordeiro

    JaniceCordeiro said 7 years ago

    Thanks for some great suggestions and thanks to Mary Mary for offering us the current trends. Really good reading.

  • ElegantRoseBoutique

    ElegantRoseBoutique said 7 years ago

    Great tips! Thanks! I plan on adding some specialty bath bombs and aromatherapy items.

  • KreatedbyKarina

    KreatedbyKarina said 7 years ago

    Lots of good advice here! Looking forward to our 4th holiday season here on Etsy!

  • ajbeads59

    ajbeads59 said 7 years ago

    I'm new to Etsy and can learn so much from everyone here. I love everything that goes with making the sale. The making of the product, the marketing and packaging. Display and photography is such a big part of it, too. There's so much to do and so little time :) Thanks Danielle!

  • ThisPretty

    ThisPretty said 7 years ago

    I am also a newbie, and there is so much to think about. I guess I need to figure out my target audience. I am going to really think about gift wrap and packaging. I love getting gifts in pretty packages!

  • avisiontoremember

    avisiontoremember said 7 years ago

    Such a great read and great advice!

  • GriffinsNestJewelry

    GriffinsNestJewelry said 7 years ago

    Thanks for the info. I'm new to Etsy but have a small shop with many other dealers under one roof. I have noticed that personalizing is HUGE. People want to design there own product. Even if it is just an option of color choices.

  • blissthings

    blissthings said 7 years ago

    Great tips and lots to think about - thanks!

  • linkeldesigns

    linkeldesigns said 7 years ago

    Great article and advice about your target market. What surprised me the most about last Christmas was that people will by 10 or 12 same or similar items at a time as co-worker gifts or stocking stuffers. This year I plan to be more prepared with the number of flower rings and post earrings that I have on hand so I'm not scrambling to accomodate large orders.

  • theonutmegotree

    theonutmegotree said 7 years ago

    i can't wait to experience the holiday season of sales!

  • msangiesattic

    msangiesattic said 7 years ago

    This is very help and inspiring. I have a lot to think about and need to really start pushing myself. These weekly reminders and help are a great way to stay on track.

  • THINGMAJIG

    THINGMAJIG said 7 years ago

    Thank you, thank you. Oh the ideas in my head. How do they all fit?

  • Cranachan

    Cranachan said 7 years ago

    Good advice, thank you.

  • RightOnStrange

    RightOnStrange said 7 years ago

    Help! I'm a photographer. Not sure what new products I can offer. (Already have 5x7 cards and am considering 4x5 cards), maybe gift tags, but...

  • RightOnStrange

    RightOnStrange said 7 years ago

    Help! I'm a photographer. Not sure what new products I can offer. (Already have 5x7 cards and am considering 4x5 cards), maybe gift tags, but...

  • TheNightjar

    TheNightjar said 7 years ago

    Danielle, these are great tips for newbies as well as shops that have been around for a while-thanks a bunch, i am off to read the links now : )

  • ASHWoodshops

    ASHWoodshops said 7 years ago

    Really good information and advice! Thank you

  • MariesJewelryshop

    MariesJewelryshop said 7 years ago

    As always great Advice!!! Thank you!!!!!!!

  • darlimoda

    darlimoda said 7 years ago

    Thanks for the tips. Already preparing for the holidays

  • sisobaba

    sisobaba said 7 years ago

    Soap seems to be a pretty good seller for christmas. I really like the idea of making gift sets, so I'll probably be getting some baskets, and packaging soap with handmade washcloths, and soap dishes. Thanks for all the good tips!

  • ThePaperButton

    ThePaperButton said 7 years ago

    thanks as always for wonderful tips!!

  • peacoxcreations

    peacoxcreations said 7 years ago

    Thanks again for the great post. Last year I sold many scrubbies (especially the apples and wreaths because they can also be used as package tie-tons) and several pine needle baskets. So this year in addition I'm combining them to have a hand made gift basket of pine needles and several scrubbies. Hope it works!!

  • staceysjewelryshop

    staceysjewelryshop said 7 years ago

    Thanks for your solid advice, Danielle. Since I'm still looking for my first sale, perhaps it is time for me to spend more time reading your blogs to find all the 'how to' information and less time posting my jewelry. I determined to make this work! Thanks again!

  • staceysjewelryshop

    staceysjewelryshop said 7 years ago

    Oops.... I'm determined to make this work!

  • DesignsbyLD

    DesignsbyLD said 7 years ago

    Oh thank you. The ideas and strategy make perfect sense. With the holidays fast approaching, they are sure to be on us in no time!

  • abigailleigh

    abigailleigh said 7 years ago

    This is great......AI'm actually planning a whole baby line w/ diaper bags, nursing covers, boppy covers, etc....and I'm going to make some clutches w/ unique found fabrics......

  • jealousyjewels

    jealousyjewels said 7 years ago

    Great advice as usual!! Thnx

  • mpaperarts

    mpaperarts said 7 years ago

    Fantastic article. Love that Monkeys Always Look!

  • sarahnock

    sarahnock said 7 years ago

    I love all the support Etsy gives to us.My shop is brand spanking new(a month for shop-April for buyer) and the advice is certainly appreciated!

  • widdershins22

    widdershins22 said 7 years ago

    Thanks for the great advice, I'm taking it to heart and will get to work. Thanks!

  • BHBKidstyle

    BHBKidstyle said 7 years ago

    Thank you!

  • EmmaDear

    EmmaDear said 7 years ago

    Very encouraging article. Thank you!

  • jennyhoople

    jennyhoople said 7 years ago

    Last year was my first year, so I don't know what worked for me at the holidays. (Though being featured on the front page during that busy time sure gave me a nice boost!) This year, I was thinking about my own change of outfits as the weather cools and wishing I had some longer jewelry to wear with these sweaters and turtlenecks. So I decided to plunge into a new line of necklaces on long chains (very different from the beaded necklaces up till now, though most of the chain necklaces will still feature a selection of natural beads.) I'm still in the stage of photographing them, but I'm really happy with the results (and I really like wearing them!) Lucky that long, chain necklaces just happens to be trending. (actually, I picked up on that this summer at a picnic when 6 of the 7 teenagers there all had long chain or cord necklaces with an interesting pendant of some sort) I pointed it out to them and they all looked at each other like nothing out of the ordinary was going on and I was some kind of kook for thinking that this fabulous coincidence was a new trend to stand up and take notice of. I guess they got my brain rolling :) I'm (almost) ready for the upcoming holiday season!

  • BeljaysFeltnArt

    BeljaysFeltnArt said 7 years ago

    So much work to do. So little time. Thanks for the guidance.

  • UniquesewingBoutique

    UniquesewingBoutique said 7 years ago

    As always, very helpful Danielle, I will brainstorm and I'm sure will come up with new ideas. Is it too early to add christmas items to our store??? I'm ready with some cute items. Thank's again

  • ColleenH1964

    ColleenH1964 said 7 years ago

    thanks for all the information, I feel inspired!

  • jodieflowers

    jodieflowers said 7 years ago

    Thanks for sharing. :)

  • GemdropsoftheFalls

    GemdropsoftheFalls said 7 years ago

    Great article. Thanks for the advice! This year we're going to try and update our photographs to spruce up our shop. We already have 198 items in our shop and not everything is photographed! So we might rotate our jewelry to keep popular items that get views for sale.

  • metrostation

    metrostation said 7 years ago

    I'm thinking of adding more art dealing with nostalgia or holiday themes!

  • GGWatanabe

    GGWatanabe said 7 years ago

    All very good ideas. Thank you, Etsy, once again for answering questions that I didn't even know I had. And thank you to all of the contributors to this article for sharing. I have signed up for the feed from Makery to get more excellent advice. Finding a market for both my Etsy shop and the products on my website has been much harder than creating my designs.

  • ladybug9753

    ladybug9753 said 7 years ago

    great info. Thanks so much for sharing!

  • ClayCat

    ClayCat said 7 years ago

    Thank you!!!!!!! Your advice, tips and suggestions are truly wonderful!!! :-)

  • TrendyTrimmingsByTT

    TrendyTrimmingsByTT said 7 years ago

    Thanks for the great information! Holidays can be the best time for promoting your Etsy shop and I am really looking forward to this holiday season. Thanks for helping me gear up for it!

  • wildstrawberry

    wildstrawberry said 7 years ago

    thank you, very useful info.

  • ArtisanSoapSpa

    ArtisanSoapSpa said 7 years ago

    Great advice. Trying to have something for everyone is wonderful advice I have heard many times over the years. A great selection of prices to fit anyone's budget that may stop in your shop in addition to a great selection of items is a giant step toward success. Wishing everyone a great and most fulfilled holiday/Christmas season ;)

  • PictureCaps

    PictureCaps said 7 years ago

    Got me thinking as usual, Etsy. Thanks for spelling it out for me. This gave me a few new ideas that I want to try.

  • CarolsSewingNiche

    CarolsSewingNiche said 7 years ago

    Thanks for the great article. You have affirmed some of my thinking for this holiday season in my store. I will get busy and try to produce the items in my thoughts and get them listed asap! Thanks again

  • Vidalbuttons

    Vidalbuttons said 7 years ago

    LOVE that Ipod nano case

  • mnmnb1452

    mnmnb1452 said 7 years ago

    Wonderful. Share a website with you , (==== clothes6.us ====) Believe you will love it.

  • ourhobbytoyourhome

    ourhobbytoyourhome said 7 years ago

    Thank You so much for the inspiring article. I have been brainstorming latetly about how to incorporate my signs into Holiday treasures that others will want to use and decorate with. I have so many great idea's I cant wait until I get to put them in my shop to share with everyone!!! Thanks again.

  • CheersToJuly

    CheersToJuly said 7 years ago

    Thanks so much!

  • firemanbell

    firemanbell said 7 years ago

    Ooooh.. wonderful products shown, especially those iPod covers!

  • arcanna

    arcanna said 7 years ago

    Great article, lots covered. Thanks mucho!

  • gingerworld

    gingerworld said 7 years ago

    Great info. Can't wait for the holiday!

  • twinklyspangle

    twinklyspangle said 7 years ago

    I'm excited that you mentioned chalkboard surfaces are going to be hot this year - I'm expanding my range of blackboard jewellery into cufflinks, earrings and a cute bracelet too. This article was really interesting, thank you x

  • oralgasm

    oralgasm said 7 years ago

    Thanks for this info!! I'm so excited for the holidays!

  • poofydesigns

    poofydesigns said 7 years ago

    Thanks for the info!!very helpful to us newbies;p buy one get one at %25 off at poofy designs this weekend!!

  • fabiusmaximus

    fabiusmaximus said 7 years ago

    This will be my first winter on Etsy - I have now idea what to expect. I already sold my first (and only!) holiday item a couple of weeks ago..... I loved your article. Thank you for taking the time to offer advice and information!!

  • fergusod

    fergusod said 7 years ago

    Great ideas. I will have to think about how this will work with my jewelry. Thanks and hope you have a great holiday season.

  • KellyEMarra

    KellyEMarra said 7 years ago

    Very helpful! Thank you. :o)

  • kittybblove

    kittybblove said 7 years ago

    Thank you for the nuggets of wisdom. It always helps to have your guys perspective on trends and what has worked in the past. Off to click all the links now....

  • sweetmellyjane

    sweetmellyjane said 7 years ago

    Great info. Thanks so much!

  • Altrosa

    Altrosa said 7 years ago

    that was really useful. I think I got at least an idea about how to keep going. I made some doilies with prettier fabric than the last ones and I thought I better stop doing it all together. but now I think, maybe I can adjust the design...

  • catpaintingtuesday

    catpaintingtuesday said 7 years ago

    This is great information. Thank you so much!

  • HandsonKeepsakes

    HandsonKeepsakes said 7 years ago

    Yep, now is the time to really get busy and organized, hopefully we'll all reap the rewards in a couple of months time. Thanks for keeping us motivate Danielle.

  • amykempf

    amykempf said 7 years ago

    I sometimes don't have time to read things on the blogs, but it is a good reminder to keep in touch with what is going on out there. Good reminders.

  • Ilanaavin

    Ilanaavin said 7 years ago

    Thanks for the great tips. It really is so important to think about who your clientele are !

  • darkcycleclothing

    darkcycleclothing said 7 years ago

    Great article! Time to get busy!

  • handpaintedsilks

    handpaintedsilks said 7 years ago

    Great ideas to contemplate before the season hits! Thanks!!

  • turtlecheldesigns

    turtlecheldesigns said 7 years ago

    This will be my first holiday season! Thanks for the tips!! It's going to get really busy around here!!

  • gilstrapdesigns

    gilstrapdesigns said 7 years ago

    thank you so much for writing all of this wonderful information now I'm off to read the recommended reading.

  • scrapbookcompleted

    scrapbookcompleted said 7 years ago

    Great article! Thanks for the tips and "recommended reading" references!

  • gilstrapdesigns

    gilstrapdesigns said 7 years ago

    We did real good last holiday and we plan on doing even better this year and better prepared thanks to great info. like this and the ETSY Holiday BootCamp.

  • janicewd

    janicewd said 7 years ago

    Thank you. You have me thinking and I feel so excited for the holidays!

  • maryswoodlandcottage

    maryswoodlandcottage said 7 years ago

    Great ideas .. thanks

  • overtherainbowbridge

    overtherainbowbridge said 7 years ago

    I'm so excited that personalized items continue to be popular as I've just started a line of customizable birthstone family trees using genuine gemstones! Does anyone have any advice on how to get the word out there about my product as there doesn't seem to be anything similar on here....

  • JimmareeJewelry

    JimmareeJewelry said 7 years ago

    I'm hustling to get ready - great article, thanks. By the way, is the holidays a good time to do a sale (especially in this economy)?

  • SweetBabyTutus

    SweetBabyTutus said 7 years ago

    Awesome, I'm new and this helped a lot!

  • Ashera13

    Ashera13 said 7 years ago

    thanks, that helped!

  • PaperWindow

    PaperWindow said 7 years ago

    I'm looking forward to my first holiday season on Etsy! Here it comes...I'm already getting my holiday products in my shop! I'm loving the extra boost from these posts and blogs :)

  • ImpressionistsCache

    ImpressionistsCache said 7 years ago

    Hi Danielle. I just joined and your blog was featured. Wonderful tips for the new seller, it was very helpful!!! Thank you. Debra

  • frecklesoriginals

    frecklesoriginals said 7 years ago

    Daniel always make sense. Great advice thank you. Can I just say? There is no where in the world where you would get the support and advice from fellow workers that we do on etsy. I had a shop on a high street for 30 years and never came across the comradeship we have on etsy. Well done us.

  • blueroompottery

    blueroompottery said 7 years ago

    Oh, Danielle and Mary, you are wonderful! Thank you so much for the continuous coaching, I am pretty new here and I have learned so much from you. Working away, preparing for the holidays, and hoping that they will be very rewarding. I am so grateful that you take the time and help! Thank you again, XOX

  • kathartstudio

    kathartstudio said 7 years ago

    Your posts are always right on Daniel. Thanks!

  • LittleVintageCottage

    LittleVintageCottage said 7 years ago

    This is such a great article full of easy, usable advice, thanks so much! The wheels are turning now! Tania

  • 11tyone

    11tyone said 7 years ago

    What a wonderful post! Thank you so much :)

  • bonhomiejewelry

    bonhomiejewelry said 7 years ago

    Awesome tips! I've never taken the time to examine my 'best sellers' and it's time that I do! I've been trying to use a local b&m where I sell as a testing ground for new pieces but I haven't been following through on getting the most popular items in my Etsy shop. Shame on me and time to change!!

  • kadydesigns

    kadydesigns said 7 years ago

    Thank You for the wonderful advice, will be thinking about that as we head into the holidays.

  • MsBittyKnacks

    MsBittyKnacks said 7 years ago

    Great article and just what last weeks article had me getting ready for.:)

  • BethBoudin

    BethBoudin said 7 years ago

    What a wonderful wonderful article! Get tips and advice!! Thanks again. Happy {Early} Holidays everyone!! <3 :)

  • BotanicalBead

    BotanicalBead said 7 years ago

    Great advice, fabulous post, thanks!

  • marymule

    marymule said 7 years ago

    Larger than life cowls? Again?

  • contempojewels

    contempojewels said 7 years ago

    Thank you for the post!

  • Dabanga

    Dabanga said 7 years ago

    Hi after reading your article I had a remember when moment when your highest priced products came out of hiding for holiday sales, well not any more I've leaned and your article confirmed the need to have prices across the board. Thanks so much for caring enough to share > )))

  • AvantCarde

    AvantCarde said 7 years ago

    Great 'food for thought' - thanks for the valuable info and links-

  • chaingmaimade

    chaingmaimade said 7 years ago

    I'm a new seller. This is a very helpful topic. Thank you very much.

  • myvintagecrush

    myvintagecrush said 7 years ago

    Oh yeah. Started my shop the other day; now I'm trying to edit, reorganize and merchandise for my 'target market'. Great tips!

  • jabonbon

    jabonbon said 7 years ago

    I'm ready to brainstorm...

  • richtamjo

    richtamjo said 7 years ago

    Thank you for taking the time to share your wonderful ideas with us! I need all the help I can get. Tammyjo Art

  • ninasgirls

    ninasgirls said 7 years ago

    Great input, gracias!!!

  • LarkinAndLarkin

    LarkinAndLarkin said 7 years ago

    this is a great blog post! thank you from the bottom of my chilly little heart!

  • PLBcrafter

    PLBcrafter said 7 years ago

    Great ideas! I'm working on tweaking some of my existing item lines to offer new colors for the season.

  • HauteInteriorsLLC

    HauteInteriorsLLC said 7 years ago

    Thank you for the pointers, since this will be my first winter season selling on Etsy.

  • TopiaryDesigns

    TopiaryDesigns said 7 years ago

    What wonderful suggestions! It's my first holiday season and this started my gears turning.

  • TopiaryDesigns

    TopiaryDesigns said 7 years ago

    Wonderful ideas! It's my first holiday season and this got my gears turning. So much to think about, so much to do!

  • Four20mooN

    Four20mooN said 7 years ago

    The Holidaze are nearing! I hope everyone has good sales this season :) Peace

  • denizgunes

    denizgunes said 7 years ago

    thanks for information. I am working for holiday season and adding new items. Mittens, bolero, home slippers... Began sales:)))

  • PetitePictures

    PetitePictures said 7 years ago

    I'm definitely going to think about my audience more from this point forward. I think my tendency is to make stuff and then hope someone likes it, but maybe I should be working the other way around. Thanks for the great tips!

  • KhaliNouveau

    KhaliNouveau said 7 years ago

    awesome advice! Got my thinking cap on and wrote down lots of fresh ideas for the holidays. Thanks!

  • bonspielcreation

    bonspielcreation said 7 years ago

    This winter my product line differs from last winter a lot. I am now using recycled leather for my bags and they are all different styles than they were last winter. Reading the above article made me think it might be a good idea to include a photo of the wrapping I do on gift items...I gift wrap most everything but don't mention that anywhere in my shop! Good point about having two potential fans instead of just one.

  • DiamondDollsCouture

    DiamondDollsCouture said 7 years ago

    Thanks so much for sharing this useful article Danielle & Mary!

  • bbgartistry

    bbgartistry said 7 years ago

    I decided to develop my products for the holidays throughout the spring and summer. It helped that I had a booth at one of our local farmers markets every other week. The market was a wonderful place to find out what people like and want to have. With the economy being as unstable as it currently is, I also made a wider variety of smaller items and bundled my jewelry items such as pendant and earring sets.

  • RozPetalzStudio

    RozPetalzStudio said 7 years ago

    Great ideas. I'm hoping to have time to intruduce a lot more handmade ORNAMENTS this year. Best of luck yo all Etsians this holiday season! :) Kathy

  • MelissaSherowski

    MelissaSherowski said 7 years ago

    Great article. It really inspired me to think about a specific product line rather than just painting whatever grabs me at the moment.

  • 0juracoquet

    0juracoquet said 7 years ago

    really encouraging. thank you for the advices and tips :)

  • newhopebeading

    newhopebeading said 7 years ago

    I'm excited... I have been brainstorming for weeks now actually :) Starting mock-ups this week

  • memorycollection

    memorycollection said 7 years ago

    Thanks for the advice! Have to get ready for Holiday!

  • tatertotcc06

    tatertotcc06 said 7 years ago

    Awesome ideas!

  • beautifulearthgrl

    beautifulearthgrl said 7 years ago

    I can't wait for the holidays! Christmas is my favorite!

  • whatthefunk

    whatthefunk said 7 years ago

    Thanks for sharing this great article!

  • Sensibilities

    Sensibilities said 7 years ago

    Thanks for the great advice!!

  • redemptionart

    redemptionart said 7 years ago

    Wow, really like this advice post. This is my first holiday season and I feel like I'm always going..oh shucks, should have thought of that...hopefully I will be ready for Christmas....Hawaiian Style!

  • nowonder

    nowonder said 7 years ago

    My best sellers last year were my woolen scarves: http://www.etsy.com/shop/nowonder?section_id=7020060 The fabric is really soft 100% wool. I since added the silk chiffon shawls that could also make a great gift: http://www.etsy.com/shop/nowonder?section_id=6539515 I think that they sold well as with scarves you don't need to guess the size (If you don't know the exact size of the person who receives it). I hope that my dresses will sell well as they are fun and very faltering and will be great for parties. Thank you Danielle

  • wreathsbyrobin

    wreathsbyrobin said 7 years ago

    Loving all the advice and help that we get on Etsy! Thank you!

  • TheToastedCoconut

    TheToastedCoconut said 7 years ago

    great advice, THANKS!!!

  • CharmsCityCompany

    CharmsCityCompany said 7 years ago

    Great Advice! This is definitely giving me a few more ideas I need to consider. Thanks!

  • AmoYorkies

    AmoYorkies said 7 years ago

    All of your advice is so helpful - thank you for the great post!

  • monbebeboutique

    monbebeboutique said 7 years ago

    Great post! Wonderful advice for a newbie like me!

  • DeeAndMeeDesigns

    DeeAndMeeDesigns said 7 years ago

    Great tips! I'm new on Etsy and I expect Fall/Winter to be my busy season. Thanks for the wonderful advice!

  • pinksnakejewelry

    pinksnakejewelry said 7 years ago

    Great advice! Thanks for the trending info too!

  • sayagdis

    sayagdis said 7 years ago

    Loved this post! At first, I saw '' the holidays are coming'' at more than one place here on Etsy. And I was wondering...the holidays, the holidays, what's everyone talking about?. I asked this on the forum,feeling very stupid.... ;-), and now it's clear...Sorry, I'm situated in the Netherlands(Europe) and this is my first ''holidays'' period on Etsy! So, I can use your advice, thanks!!

  • weebit

    weebit said 7 years ago

    Thanks for the wonderful advice. I've been thinking about what direction my handmade jewelry will take in the future, and looking at my previous sales and the items that get the most attention in person, I think I know where I might be headed!

  • zelmarose

    zelmarose said 7 years ago

    Great ideas. I'm motivated!

  • ourfrontyard

    ourfrontyard said 7 years ago

    Thanks so much for the great advice!

  • twistedbeading

    twistedbeading said 7 years ago

    Such fabulous advice. Thank you so much.

  • Istian

    Istian said 7 years ago

    Solid advice, thank you :)

  • gretchenmist

    gretchenmist said 7 years ago

    helpful article ~ thanks danielle. i find it kind of tricky to put fine art and holiday shopping together, but i'm planning on adding print sets at staggered prices and also gift certificates for differing amounts, oh, and more gift cards! actually, calendars worked pretty well last season :)

  • olana11

    olana11 said 7 years ago

    Good points to remember-stay focused and true to our original creative purpose!

  • AllthingsWood

    AllthingsWood said 7 years ago

    Great info as usual. I think I will expand my chalkboard line. Thanks!

  • ShinyMoonBeams

    ShinyMoonBeams said 7 years ago

    Great article.....need to find my target audience on Etsy. Thanks for the advice.

  • ModernShop

    ModernShop said 7 years ago

    Very informative. It's tough getting ready for the winter months, but this will help!

  • gardendiva

    gardendiva said 7 years ago

    Thank you for giving some long range perspectives also!

  • jewelrybyirina

    jewelrybyirina said 7 years ago

    Thank you for the great tips!

  • BubbleBeeCreations

    BubbleBeeCreations said 7 years ago

    Wonderful article ... This is a great place for me to start some serious brainstorming about not only my Etsy Shop ... but my goal to gain more customers!

  • PocketCardsbyPam

    PocketCardsbyPam said 7 years ago

    Thanks you so much...all this advice is a lot to digest so I'll be back to read all this again. As a newer seller I am a bit overwelmed by all this informations, but planning to incorporate all I can in the time I have. THANKS!!

  • aliciag1800

    aliciag1800 said 7 years ago

    Thanks for all the info it truly is very helpfull.

  • deepfried

    deepfried said 7 years ago

    Great advice!

  • Rosalinart

    Rosalinart said 7 years ago

    Thank you Danielle!!!! You have been very helpful, I got the holidays motivating me a lot and I been brain storming a lot, but also I have several items to post,I will incorporate all the information to target my products !!!!

  • Carand

    Carand said 7 years ago

    Thanks so much for sharing this great tips!!!!!!!!!!

  • VanCathlynn

    VanCathlynn said 7 years ago

    Great advice,sounds like I better get busy, Thanks!

  • RevolvingStore

    RevolvingStore said 7 years ago

    Thanks for the encouraging tips and ideas. I'm inspired!

  • TheRecycledCatholic

    TheRecycledCatholic said 7 years ago

    You do a wonderful job with info! I'm a bit freaked out for this is my first Winter season on Esty.

  • designrabrooks

    designrabrooks said 7 years ago

    Brilliant article

  • maryzeran22

    maryzeran22 said 7 years ago

    Great advice! The beginning of the holiday season always comes as a shock. Then it is exciting!

  • ChicVintageWear

    ChicVintageWear said 7 years ago

    I have been tuning up my shop all week long I looking forward to a busy Holiday season!

  • goodegear

    goodegear said 7 years ago

    Thank you both for all the great ideas and advice! I am off and running to think about all information and what to do.

  • photographicamy

    photographicamy said 7 years ago

    Thanks for the info! Let the feasting season begin!

  • sugartreecreek

    sugartreecreek said 7 years ago

    there's SO much to learn! Do I try a little of everything or try one thing and do it well? Argghhhh...

  • bstrung

    bstrung said 7 years ago

    This is my second Christmas on Etsy and I am hyped and getting ready. I just ordered boxes for shipping and rethinking my packaging. I am about to order some new moo cards to attached to the package. Also, I have been trying to add new items to my shop as frequently as possible and stock up for a few local craft shows. I never thought of two audiences. Great suggestions. Thanks for all the info.

  • RouDesigns

    RouDesigns said 7 years ago

    Thank you

  • BeauBazaar

    BeauBazaar said 7 years ago

    Two audiences is such a good tip. I had a guy buy a book this week, he asked for it to be sent to 'Aurora. I mailed back asking if he wanted a message or card enclosed. He said, 'say happy birthday, put some exclamation marks and say something about love!!' I wrote a short poem, wrapped it in rose print paper with a toning ribbon, and sent it on it's way. Hopefully, J and Aurora will be both be pleased with their gift.

  • beadsoul

    beadsoul said 7 years ago

    Many wonderful ideas! Thanks a bunch!

  • hankietankie

    hankietankie said 7 years ago

    ...thanks for the inspiration, really hoping to be be prepared for the holidays this year! xox

  • TheRedDoorPursuit

    TheRedDoorPursuit said 7 years ago

    It's going to be my first Etsy Winter. Thanks for the advice!

  • TutusChic

    TutusChic said 7 years ago

    I have just two new ideas and will stick to that so it is not overwhelming. I say make your best choices and go for it! It is a great idea to consider one's audience in terms of gifting though and I will have to think about that one! Thanks much :)

  • LittleRedShoeDesigns

    LittleRedShoeDesigns said 7 years ago

    Design* Sponge's product line advice is a great muse. I have already planned to package some cards based on theme, so AllissaJacob's advice was great to read! :) Thanks for providing some very helpful websites.

  • mdsmith2002

    mdsmith2002 said 7 years ago

    Great article! Thanks!

  • WishByFelicity

    WishByFelicity said 7 years ago

    awesome informative article! thank you!

  • themadhaberdashery

    themadhaberdashery said 7 years ago

    Great input. I have been on etsy for only a month and could use every pointer I can get.

  • bellajoy

    bellajoy said 7 years ago

    This boot camp is such a great idea! I haven't been this excited about Etsy since my first sale. I'm going to focus more on targeting northern nesters and I like the idea of adding sparkle.

  • TeaseJewels

    TeaseJewels said 7 years ago

    My motto has always been that you can learn something new everyday...every minute on Etsy is a learning moment for me! Thanks for the great tips!! Happy Sales to yoooouuu!!

  • AlphabetCityStudio

    AlphabetCityStudio said 7 years ago

    Great article and tips!! THANKS so much!!

  • armcandyforyou

    armcandyforyou said 7 years ago

    thanx for the wonderful advise.Will keep it in mind!

  • Lipeony

    Lipeony said 7 years ago

    excellent article =D

  • PeriniDesigns

    PeriniDesigns said 7 years ago

    Thank you!Hoping for good holiday sales for all!!!!

  • SewItsCustom

    SewItsCustom said 7 years ago

    Thank you for great advice and sharing your unique point of view. I appreciate all the ideas!

  • SewItsCustom

    SewItsCustom said 7 years ago

    I appreciate all your ideas and your unique perspective on marketing! Thanks for sharing!

  • rakshniyavintage

    rakshniyavintage said 7 years ago

    what a great article - it got me head all heated up with ideas and thoughts - I hope this holiday and winter season will be successful!

  • ZurDesigns

    ZurDesigns said 7 years ago

    Wonderful advice! Off I go!

  • flowerpowerbeads

    flowerpowerbeads said 7 years ago

    thanks so much for all the ideas and words of wisdom-always gets me thinking positive!

  • IkvothaMashiach70

    IkvothaMashiach70 said 7 years ago

    Great article, lots to think about and put to use. I am definitely geared up for the holiday season and I'm very excited about my new designs. Let's hope everyone else is too!

  • Julieriis

    Julieriis said 7 years ago

    Really helpful article - thank you!

  • saffronstyles

    saffronstyles said 7 years ago

    Will you be doing a post on packaging for holidays? I think this is a super important topic, especially for any gift giving holiday. Thanks!

  • maryvican

    maryvican said 7 years ago

    This one was very helpful. I've added higher and lower price points to my photography for gifts, and it seems to be working out well!

  • JacquelineJewelry

    JacquelineJewelry said 7 years ago

    Great article. I'm in the process of re-examining my prices to be more reflective of the handmade market. I think some of my prices are too low and may cause people looking for quality - which I have, to look elsewhere.

  • anticovalore

    anticovalore said 7 years ago

    thank you, great article!

  • littlelilybamboo

    littlelilybamboo said 7 years ago

    great article! Now, how to incorporate these ideas into my children's items? :)

  • LoopDeeDoo

    LoopDeeDoo said 7 years ago

    Excellent advice, as I'm off to a bit of a late start, and I could use all the help I can find with tips to make this year a great one! I also like saffronstyles' question about a holiday packaging post. I'm sure you have so fantastic ideas there as well.

  • PreciouSomething

    PreciouSomething said 7 years ago

    These are really great ideas! There was a good point being made regarding ranges of prices. I think I need to focus on that a lot more. Thanks!

  • staroftheeast

    staroftheeast said 7 years ago

    Our ocean themed items are always our best sellers, so we constantly make new items with that theme to give more choices and to keep our shop refreshing.

  • withlovecrochet

    withlovecrochet said 7 years ago

    Great article I can't wait to start thinking about who my audience is. I've had an idea but it will be great to put it on paper. :)

  • Savi

    Savi said 7 years ago

    Thank you very much- wonderful article!!!

  • VJHDesigns

    VJHDesigns said 7 years ago

    Thanks, a great read. I think I'll offer personalizing free of charge for the Holidays.

  • VJHDesigns

    VJHDesigns said 7 years ago

    Thanks for the great read. I think I'll offer personalizing free of charge for the holidays.

  • abundantvibrations

    abundantvibrations said 6 years ago

    Great advice! Thank-you! :) :)

  • annetteewert

    Annette Ewert from thebloomingcornercom said 5 years ago

    wonderful advice! thanks so much for the tips!

  • 13Universe

    Len Pal from 13Universe said 5 years ago

    Thanks!

  • crocodilecupcakes

    Tracey Skafidas from DIYSweetSupplyCo said 5 years ago

    Definitely got me thinking about how to create special holiday items or gift sets in my bake supply shop.

  • pauletteloren

    Paulette Loren from BouquetByRosaLoren said 4 years ago

    Always so inspiring! I'm thinking - just a change of colour or a particular special occasion gift tag may be all that's needed to give a current item a holiday twist. Thanks!

  • URL said 3 years ago

    ... [Trackback] [...] Read More: blog.etsy.com/en/2010/etsy-success-merchandising-for-the-holidays/ [...]

  • Google said 3 years ago

    Google Please take a look at the web sites we adhere to, which includes this one particular, because it represents our picks from the web.

  • Google said 1 year ago

    Google Usually posts some pretty interesting stuff like this. If you are new to this site.

  • Google said 1 year ago

    Google One of our visitors a short while ago recommended the following website.

Sign in to add your own