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Etsy Success: Making Your Mystery

Sep 24, 2010

by TheSteelFork handmade and vintage goods

Hi. I’m Kate Gatski, also known as the thesteelfork. My husband Ben and I make folk art sculptures, farm tables and home decor pieces with reclaimed farm machinery. You’ll find me on a hilltop in rural Pennsylvania. I am a second-generation crafter with a fascination for the business side of handmade. It recently occurred to me that our success may lie in our circumstance — we are natural makers of mystery.  

These days, the handmade world is awash with business advice. I sense a certain struggle for definition; who are we and how do we market that? The idea of selling “our story” often pops up. While I am all for a story, I can’t help but wonder if that’s really the answer. After all, can’t anyone tell a good story? Big, small, made here, made there?

In the spirit of the season, let’s consider the power of our own mystery. Let’s throw some garlic around our necks and go dig up our own suspense. Let’s turn our everyday chatter into something gripping — something that will have them diving for their wallets and leaping for their clickers. May I suggest we begin at the scene of the crime (I mean craft)?


“Some days it is all about funny little monsters, others I am covered in clay. Sometimes, I feel very Marie Antoinette and others I feel like I am in a strange land where unusual creatures lurk,” says AFancifulTwist.

12 Wonderland Inspired Candy Jar Labels by AFancifulTwist




Your place is heavy with intrigue. Let’s use it. In this creative locale of yours, what do you hear? Is there a window? Are you sitting, standing or moving around? What interrupts you? What surrounds you? What tools do you use? What does your safety gear look like?

Isn’t it true that all works of artistic genius leave room for their audiences? Well-crafted novels, catchy songs and singular works of art are the means by which our imagination can run wild.

In the words of Seth Godin…

“Great stories are subtle. Surprisingly, the fewer details a marketer spells out, the more powerful the story becomes. Talented marketers understand that allowing people to draw their own conclusions is far more effective than announcing the punch line.”

Sounds like a mystery to me.

Let’s think about, “Who done it?” Who got you started on your crazy artistic adventure? Do you work in the black of night or the broad daylight? Who is your accomplice? What drives you to madness?


“I’ve made peace with the fox. I’ve even forgiven him for hunting my favorite orange feline,” says tundradear.

Kitsune by tundradear


Use the details of your life to create a mystery. Consider wrapping it around your posts, tweets, descriptions, images and whatever else you use to promote yourself. Use your senses to describe your place; what do you hear, smell and touch? It takes a keen person, like yourself, to notice these things.

Is that you? Are you the one with the shop full of canary yellow and persimmon prints? It just so happens that your mom had a thing for Harleys and the dark side. Or perhaps it has something to do with your children who delight in fairy tales each night? Or was it the walk through meadow wildflowers in the gloaming?


“I am crazy about wool: its softness, warmth, the way it can be used to create different forms and ideas,” says Juliani.


Knitted fingerless gloves by Juliani



This is why you’re going to be so successful. You provide just enough information for your customers. You understand that it is the whisper, not the shouting, that brings people closer. You are in touch with your authentic self, and you aren’t afraid of it. You understand visual balance. Your images are simple and stunning.

You’ve got the tools to make some mystery right there beside your cauldron and sharpened knives. I suggest that we revel in this season and how it so naturally fits who we are as creators. Any good marketer can tell one heck of a story. What you have is even better, and more powerful. It is the mystery of the creative you.

The Seller Handbook | More Etsy Success Posts


  • TwinkleStarCrafts

    TwinkleStarCrafts said 7 years ago

    So true! Great points in this article.

  • ravensrealm

    ravensrealm said 7 years ago

    Great advice. I'm trying to figure out the angle to move my Mercy Brown (vampire) obsession into a place where others can appreciate her. Your post is amazing, and timely. Thanks!

  • cemara

    cemara said 7 years ago

    great post!

  • StrandRedesign

    StrandRedesign said 7 years ago

    Great article, Kate!

  • theHaresNest

    theHaresNest said 7 years ago

    hare approves of mystery a bit hare a bit there

  • Khalyopi

    Khalyopi said 7 years ago

    I simply love your style!

  • DesignerKnits

    DesignerKnits said 7 years ago

    great advice. thank you for sharing!

  • SomeWheninTime

    SomeWheninTime said 7 years ago

    Great article, advice.

  • poppyswickedgarden

    poppyswickedgarden said 7 years ago

    What fantastic advice for Etsy sellers and congrats on your sucess Xoxo Poppy

  • strawberryluna

    strawberryluna said 7 years ago

    Really nice post, with some solid ideas about how to inject one's own personality into their story as told in social media & art. Love it!

  • ohbabydotcom

    ohbabydotcom said 7 years ago

    great article : )

  • poppycottage

    poppycottage said 7 years ago

    love this....

  • MaryFosterCreative

    MaryFosterCreative said 7 years ago

    Thanks for this inspiring article.

  • PassionFlowerVintage

    PassionFlowerVintage said 7 years ago

    excellent advice.

  • PassionFlowerVintage

    PassionFlowerVintage said 7 years ago

    brilliant actually.

  • PomelyGrove

    PomelyGrove said 7 years ago

    Thank you so much for this article!

  • mooshoopork

    mooshoopork said 7 years ago

    yay! for mysterious goodness and for inspiration :)

  • thestapeliacompany

    thestapeliacompany said 7 years ago

    I really like this advice. It's a unique and positive perspective and it definitely got me thinking. Thanks! :)

  • beadfreaky

    beadfreaky said 7 years ago

    Thanks for cutting through the clutter. Great advice :)

  • ImagineStudio

    ImagineStudio said 7 years ago

    Thank you ! Fantastic advice and very inspirational!

  • LyBly

    LyBly said 7 years ago

    Very nice!

  • ZhongFuJewelryDesign

    ZhongFuJewelryDesign said 7 years ago

    Interesting thoughts... I'll be mulling.

  • PluckingPendants

    PluckingPendants said 7 years ago

    love love love this! great advice! thank you

  • junkyardglitter

    junkyardglitter said 7 years ago

    I need this! Mysterious~

  • AnodynePress

    AnodynePress said 7 years ago

    "While I am all for a story, I can’t help but wonder if that’s really the answer. After all, can’t anyone tell a good story?" No. Not everyone can, in fact. There's as much art that goes into genuinely good storytelling as goes into a painting or anything else.

  • thewildplum

    thewildplum said 7 years ago

    Ingesting with two lumps of vanilla sugar. Thanks!!!!

  • GrassyNest

    GrassyNest said 7 years ago

    I found myself doing that, but backing off thinking it wasn't really 'professional.' Thanks for giving us an "allow" button for setting the stage and inviting people into each creator's world here.

  • miznovember

    miznovember said 7 years ago

    Thank you for this. I am always feeling a little insecure about my work being so random. But that is who I am. I am random. And I hope others can appreciate that fact.

  • genisepark

    genisepark said 7 years ago

    Thank-you for getting me to strap my thinking cap on again. Great insight.

  • EvenAndy

    EvenAndy said 7 years ago

    I need to tap into my mystery. I have to think about this. Great article!

  • breadandroses2

    breadandroses2 said 7 years ago

    Seriously good advice: 'it's the whisper, not the shouting'. So well told. Thank you, Kate!

  • rozzie

    rozzie said 7 years ago

    Good advice... thx

  • paramountvintage

    paramountvintage said 7 years ago

    i love the mystery and uniqueness of etsy sellers!

  • TerriMayStudios

    TerriMayStudios said 7 years ago

    I love the way you write; beckoning.

  • coolranchstudio

    coolranchstudio said 7 years ago

    great advice & an inspiring read! thanks kate!!

  • LuRuUniques

    LuRuUniques said 7 years ago

    Love the advise.... Now to follow it!!!!

  • dragonflymystdesigns

    dragonflymystdesigns said 7 years ago

    Great advice!!! I'm going to put it to use!!

  • Fedora

    Fedora said 7 years ago


  • hankietankie

    hankietankie said 7 years ago

    i love the idea of 'making your mystery', it is at the very heart of a creators natural process. wonderful article & unique finds, thank you! XOX

  • Serrelynda

    Serrelynda said 7 years ago

    I need to work on this!

  • birdie1

    birdie1 said 7 years ago

    An interesting and informative feature ~ thank you! I'll be reading it a few more time to fully digest it.

  • jensdreamdecor

    jensdreamdecor said 7 years ago

    very inspiring article...thank you!

  • AVIDesigns

    AVIDesigns said 7 years ago

    That is so true. I never realy thought about my designs as a mystery,but your right. I will work on this in to my shop. Thank you

  • 1AEON

    1AEON said 7 years ago

    These are soo cool, love that they are all a little dark/grey ish! neat!

  • BreatheCouture

    BreatheCouture said 7 years ago

    So much creativity on Etsy! Truly something special for everyone. And so many wonderful One of a Kind items :) Great article!

  • Weezawear

    Weezawear said 7 years ago

    Great article!!! So true.

  • PoisonGarden

    PoisonGarden said 7 years ago

    Very nice article :)

  • TheImmortalKey

    TheImmortalKey said 7 years ago

    YES! :) Love this!

  • ArtistBeingHuman

    ArtistBeingHuman said 7 years ago

    Thanks so much! :)

  • babyjives

    babyjives said 7 years ago

    Wonderful article, you made me inspired to write more about why I am making and why I am here. I also think I may recognize you from a post you did on handmade in PA about my work a few weeks ago - if so, thanks! BTW I love your website and blog.

  • HornCatCreations

    HornCatCreations said 7 years ago

    I love the illustration in the very first *main* photo!

  • princessdoodlebeans

    princessdoodlebeans said 7 years ago

    Superb advice!! Thanks so much :D

  • mcldrygoods

    mcldrygoods said 7 years ago

    thanks for sharing this wonderful article.

  • LeapARTandVintage

    LeapARTandVintage said 7 years ago

    mysteeerrrreeeus! great advice, something new!

  • DaphneDays

    DaphneDays said 7 years ago

    Beautifully written, and inspiring. I'll try to bear it in mind as I tend my table at craft sales this Christmas season.

  • okiedokieartichoky

    okiedokieartichoky said 7 years ago

    thankyou for the advice...taking it straight to the heart...then the shop :)

  • oatkacreekstudio

    oatkacreekstudio said 7 years ago

    great article and wonderful examples that illustrate mystery - thank you!

  • Talula

    Talula said 7 years ago

    I've always considered my creations to be a bit on the "mysterious" side... and it has worked well so far! Thank you for a great article!

  • NoFrump

    NoFrump said 7 years ago

    Great advice. Thanks for sharing it with all of us! : )

  • BlackStar

    BlackStar said 7 years ago

    You spin a fine tale!

  • sleepymoondesign

    sleepymoondesign said 7 years ago

    I believe that I have a mystery/story to tell, but I am not good with words so I bet I will just sound crazy! ;) I also think that the mystery theory is why macro photos are so popular. You can see one part of the photo, but the rest is up to your imagination and it leaves you wanting more!

  • LilliansGarden

    LilliansGarden said 7 years ago

    What a delightful read and wonderful points. Thank you so much for sharing.

  • lorenabr

    lorenabr said 7 years ago

    Love the article!

  • AndrewGableArtist

    AndrewGableArtist said 7 years ago


  • fullcircleimages

    fullcircleimages said 7 years ago

    What a great message. You always hear so much about using vast quantity of details and descriptions and elaboration, but it's refreshing to hear someone speak of the value of mystery. Love it!

  • artofjane

    artofjane said 7 years ago

    I loved this article.

  • perebags

    perebags said 7 years ago

    Fantastic article! Thanks!

  • undertheroot

    undertheroot said 7 years ago

    Kate, the mystery is what we do not and do. Thank you for this inspiration and Nancy Drew sleuth. For me, it is the search for the shadows in my peripheral. Why things disappear and then reappear, and how does the light come on only sometimes in the bedroom. Oh yes, and when the phone rings, how come I hear them before they hear me. The Little People Sprites know.

  • PaperPicker

    PaperPicker said 7 years ago

    thanks for sharing your bit of mystery.

  • prettystardesigns

    prettystardesigns said 7 years ago

    love this! so true about whispering bringing people closer than shouting as well!! thanks for sharing :)

  • OceanPatch

    OceanPatch said 7 years ago

    Very inspiring...I whispered.

  • JordanRou

    JordanRou said 7 years ago

    Great ideas and examples! Thanks!

  • LeshasWorkshop

    LeshasWorkshop said 7 years ago

    Very useful for me right now while I struggle with multiple networking venues - I appreciate the words of wisdom...and mystery!

  • AJthePurple

    AJthePurple said 7 years ago

    Really great article! It's a good idea - adding a more personal touch with a bit of even makes the reader/listener/buyer add in their own personality when they have to make their own conclusions. Thanks for the story :)

  • dahlilafound

    dahlilafound said 7 years ago

    this is beautiful advise. I feel conspiratory. :-) dahlila

  • dahlilafound

    dahlilafound said 7 years ago

    Beautiful advise. dahlila

  • RGrantham

    RGrantham said 7 years ago

    incredibly deliciously said!!!!!!!!!!!

  • VidaDoce

    VidaDoce said 7 years ago

    Great advice! Thank you!

  • Indounik

    Indounik said 7 years ago

    Beautifully written. Here's to being a riddle wrapped in a mystery inside an enigma.

  • sevencatsco

    sevencatsco said 7 years ago

    Thank you for the article... definitely food for thought!

  • SewMuchMoreDecor

    SewMuchMoreDecor said 7 years ago

    Thanks for sharing :)

  • Gamut

    Gamut said 7 years ago

    I am reminded of my grandmother who kept a thimble in her apron pocket. "Just in case..." she would say.

  • patspottery

    patspottery said 7 years ago

    OK, you really got me thinking now!!

  • 1022SeaShellAve

    1022SeaShellAve said 7 years ago

    I can remember being 7 and gathering seashells thinking, this will be my work someday. Thanks for sharing and reminding me of that moment, and for giving me permission to use that memory in my life today :)

  • gypsyeyesjewelry

    gypsyeyesjewelry said 7 years ago

    Yes indeed, a little mystery is quite intriguing.

  • TesoroDelSol

    TesoroDelSol said 7 years ago

    This has been one of my favourite posts thus far. I'm completely motivated and inspired. :)

  • RabbitfishJewelry

    RabbitfishJewelry said 7 years ago

    Great article, only I'm not sure I completely understand it. I think it will bear further reading. Perhaps I am overthinking it? Maybe I should read it before the glass of wine. Regardless, I love Etsy's articles and their commitment to helping all sellers achieve success. Etsy could simply be a forum for folks to peddle their wares, but the community spirit of the place is a real plus in my book! Thanks!

  • Calilyhk

    Calilyhk said 7 years ago

    Thanks for sharing! Just love your article!

  • RPriestEllgyCo

    RPriestEllgyCo said 7 years ago

    Great article, especially since I do have some odd creative habits that by sharing would make my work more personable.

  • JoannaBoyes

    JoannaBoyes said 7 years ago

    Great expansion on the usual idea of narrative. Very inspiring. Thank you :D

  • BlueTerracotta

    BlueTerracotta said 7 years ago

    Great angle on the storytelling advice we are hearing so often these days!

  • silentlanguages

    silentlanguages said 7 years ago

    lovely article -- thanks!

  • spontaneousstyle

    spontaneousstyle said 7 years ago

    Inspired by this, thankyouverymuch. Bonus points for the use of the word 'gloamy'; my vocabulary has expanded!

  • xoxsmiley

    xoxsmiley said 7 years ago

    I'm inspired! Super article!

  • postroad

    postroad said 7 years ago

    The sound an acorn makes when it falls within the trees...

  • saraleighs

    saraleighs said 7 years ago


  • BirdcageBohemia

    BirdcageBohemia said 7 years ago

    Really, really good advice. Not to mention it extends the creativity you use for your craft into your business and makes the whole experience of being a seller much more enjoyable. Why work so hard when you can't have fun in the meantime? We should all always be in character!

  • TheSteelFork

    TheSteelFork said 7 years ago

    thanks for all your wonderful comments. I treasure them. thank you so much!

  • akcArt

    akcArt said 7 years ago

    Super! Interesting article!

  • drifted

    drifted said 7 years ago

    one of the most brilliant post. Accept the mystery.

  • elizenazelie

    elizenazelie said 7 years ago

    one of the best etsy articles ive read

  • greenpicklesshop

    greenpicklesshop said 7 years ago

    Great article! Thank you! x

  • seiamicisandco

    seiamicisandco said 7 years ago

    Wow, I absolutely loved this. Beautifully crafted and very compelling!

  • julessabjewelry

    julessabjewelry said 7 years ago

    Kate! I love this... Sometimes we get wrapped up in "how do I" and we forget to be creative where it counts the most - plus it's so much fun to imagine and share our world of delight. Thanks so much for reminding me!

  • polkadotmagpie

    polkadotmagpie said 7 years ago

    Kate, love your shop! Great ideas to ponder.

  • chantalmarieliving

    chantalmarieliving said 7 years ago

    Excellent article. Sharing our thoughts and feelings makes our art so much more compelling. There is heart and soul behind every creation.


    REALBUTTERFLYGIFTS said 7 years ago

    Great Info thank you so much for sharing!!!

  • StudioMeco

    StudioMeco said 7 years ago

    very inspirational and well written

  • ME2Designs

    ME2Designs said 7 years ago

    Thank you for sharing and reminding us that we are our creations, and each has its own special tale!

  • NestingBluebird

    NestingBluebird said 7 years ago

    Beautiful article, thank you! Cultivating mystery is a practice I cherish in all aspects of life. In my experience, creativity itself is inherently mysterious and unknowable... a form of grace.

  • maricotona

    maricotona said 7 years ago


  • gnoom

    gnoom said 7 years ago

    Storytelling is in our roots. I switched from writing to jewelry making, and I have recently re-discovered storytelling as a way to describe my creations... It's fun to create your own world and your own feeling of mystery and to pass it on.

  • LittleWrenPottery

    LittleWrenPottery said 7 years ago

    Great tips I've always struggled to find how to tell my story through my items.

  • DreamsKingdom

    DreamsKingdom said 7 years ago

    it's a great source of inspiration

  • GracefullyGirly

    GracefullyGirly said 7 years ago

    Psst, Can I tell you how much I just love what you have to say?

  • underanewlight

    underanewlight said 7 years ago

    Thank you for sharing! this is a great article! story telling is breaking the gap between sellers and buyers.

  • Lonraigh

    Lonraigh said 7 years ago

    I am so torn! On one hand, some successful sellers insist that you must pour keywords like bread crumbs on a forest path to lure google into your lair. On the other, I want to write about why I love history and mythology and how it inspires me to create. Maybe I'll try being truer to myself, and write less like an advertisement on the shopping network.

  • CalliesCraftCottage

    CalliesCraftCottage said 7 years ago

    That makes so much sense because I feel like that about some of the crafts I make. Now I just have to figure out how to get that across.

  • WalterSilva

    WalterSilva said 7 years ago


  • poplovedesigns

    poplovedesigns said 7 years ago

    Inspire and intrigue are wonderful tools, and besides, isn't that what shopping indie is all about? <3 Andrea

  • redemptionart

    redemptionart said 7 years ago

    Great advice, I love the descriptive writing that helps to describe so many wonderful products...ahhh, the power of the pen!

  • Jungle

    Jungle said 7 years ago

    To be honest as a buyer, these types of descriptions really put me off. They make me feel like the seller doesn't know their product well. I feel like they have a product, and want to sell it with imagery. I'm more drawn in by descriptions that highlight the workmanship quality, creative process behind it, and how the item fits it's use perfectly. Eg - the softness of the wool, the fabric and feel of a garment. Why an artist has used a particular imagery in their work. The double-stitched seams in a cushion. The volume of a bag, etc. The things that make me buy an item when I see it in real life.

  • MademoiselleG

    MademoiselleG said 7 years ago

    So right! I just love mysteries...And that's what's fun about create unique items, each of them has its own story to tell.

  • MademoiselleG

    MademoiselleG said 7 years ago

    And thanks for featuring my print! ^^

  • nowonder

    nowonder said 7 years ago

    Great idea. I like the Seth Godin quote.

  • fergusod

    fergusod said 7 years ago

    Does anyone find it hard to get people to buy. My prices are not very high considering my time and expenses. Maybe it's the way I present it?

  • blueskyclouds

    blueskyclouds said 7 years ago

    So well written, great insight.

  • cocokato

    cocokato said 7 years ago

    beautiful selection!

  • vintagegirldezigns

    vintagegirldezigns said 7 years ago

    Very thought provoking...I love a good mystery!

  • mykky

    mykky said 7 years ago

    Thanks for the advice! I love your work btw. =)

  • AnnieSechrist

    AnnieSechrist said 7 years ago

    What a beautiful writer you are! That was the first thing I noticed. And then, I realized you are also quite the marketer of your own mind. I am excited to see what bubbles out of your cauldron next!

  • lilwildflower

    lilwildflower said 7 years ago

    I love how it sounds like you are talking directly to me...TheSteelFork, I think I heart you. :)

  • realfaery

    realfaery said 7 years ago

    Thanks! Very nice articule indeed!

  • canvaspics

    canvaspics said 7 years ago

    I struggle with this...thanks for the insight.

  • tundradear

    tundradear said 7 years ago

    a truly inspiring post Kate! thanks so much!!

  • ButtonTreeShop

    ButtonTreeShop said 7 years ago

    Really amazing advice!!! I think sometimes I come on a little too strong and this has definitely given me something to think about. ... I wish I could write as well as this!

  • the21stmuseum

    the21stmuseum said 7 years ago

    Thank you so much for sharing this. This is one of the best pieces I've read re Creative self, and I chanced upon this at the perfect time. Thanks! =)

  • AutumnLeavesJewelry

    AutumnLeavesJewelry said 7 years ago

    Love your writing and find it inspiring

  • BabongoHome

    BabongoHome said 7 years ago

    Excellent. Thank you so much. Perfect timing :)

  • WoodPigeon

    WoodPigeon said 7 years ago

    Very true! Thanks for the great advice.

  • Jewelyett

    Jewelyett said 7 years ago

    What great insight and clarity. Mystery- I can use that!

  • LadyFranCreations

    LadyFranCreations said 7 years ago

    Great minds think this article and love mystery....and intrique...Thanks so much!

  • LazyTcrochet

    LazyTcrochet said 7 years ago

    Very interesting. Something to think about for sure!

  • spooktacular

    spooktacular said 7 years ago

    Very Inspirational..Appreciate it!

  • EponaJewels

    EponaJewels said 7 years ago

    Thought provoking article! Thanks!

  • LUCIUSjewelry

    LUCIUSjewelry said 7 years ago

    Great article, thank you for getting me to think about marketing in a different way!

  • RobotsAreAwesome

    RobotsAreAwesome said 7 years ago

    My robots don't allow for mystery... they reprogram my DVR if write something to cheeky about them. ;)

  • sugartreecreek

    sugartreecreek said 7 years ago

    I love this idea.

  • iloveswift

    iloveswift said 7 years ago

    Spooky never sounded so nice. Thanks for the advice, Really loved it!

  • paulbead

    paulbead said 7 years ago

    I can and will use more mystery.

  • amazingbeads

    amazingbeads said 7 years ago

    This is so inspiring. Thank you. I have to try and adapt it for myself now.

  • ron987red

    ron987red said 7 years ago


  • BaysideGems

    BaysideGems said 7 years ago

    I am with fergusod who asks the proverbial question- "does anybody know how to get buyers to buy" after all , isn't that what we are all trying to do? So...?

  • HillCountrySilver

    HillCountrySilver said 7 years ago

    Cleverly written advice! You should write and sell books on Etsy. Some of my best customers have said that they were drawn to my jewelry because they loved the stories behind the items...great advice; thanks for he eloquent reminder!

  • StarryHomeCrafts

    StarryHomeCrafts said 7 years ago

    It's all in the way you choose to look at the everyday things in your life.

  • AlpineGypsy

    AlpineGypsy said 7 years ago

    So eloquently put~ Thank you! Heidi

  • ToadstoolsNTreestump

    ToadstoolsNTreestump said 7 years ago

    Ideas for facebook & blog posts are germinating in my head as I read. The trick is to find balance between the prosaic stuff like size & materials & why you made your choices and the mysteries that add flavor and personality to your shop and listings.

  • aisha123

    aisha123 said 7 years ago

    Mystery is great and I sometimes try to name pieces to create interest (mystery). Good advice. It's hard to be unique in a sea of talent. Thank you.

  • joleecaldwell

    joleecaldwell said 7 years ago


  • TutusChic

    TutusChic said 7 years ago

    It takes courage to be oneself and share it but it is who we are as creative artists. Different and interesting!

  • marszy

    marszy said 7 years ago

    Well taking the time to actually read these articles from etsy is helping me a lot, I've had help on my banner, my shop, its appearance etc and its all been helpful. This article takes me back to the simplicity of our crafts. Meaning its always that unique spark we all have that grabs the attention of others. Its not forced or "shouted out" at you like you mention in this article. I like the sound of a "faint whisper"; just enough to tantalize the senses to cause ones curiosity to arouse - thank you for the advice as always I love this: "Use the details of your life to create a mystery. Consider wrapping it around your posts, tweets, descriptions, images and whatever else you use to promote yourself. Use your senses to describe your place; what do you hear, smell and touch? It takes a keen person, like yourself, to notice these things..........It is the mystery of the creative you"

  • PrettyCoolClothes

    PrettyCoolClothes said 7 years ago

    well said!

  • sesenarts

    sesenarts said 7 years ago

    Oh to move away from the mundane and ordinary...

  • LazyGlamour

    LazyGlamour said 7 years ago

    So much to learn from you all!

  • dkshopgirl

    dkshopgirl said 7 years ago

    Good advice - thank you.

  • LeatherWorksWithYou

    LeatherWorksWithYou said 7 years ago

    I am going to look over my work, revel in my skill of writing and see what may lure those mystery seekers. Thanks for your article! hcg

  • AstridNicoleEtcetera

    AstridNicoleEtcetera said 7 years ago

    With all the 'in your face' marketing advice out there, this was a refreshing view. Thanks.

  • IvoryPumpkin

    IvoryPumpkin said 7 years ago

    Your article really validated the kind of person I am and, how I create. I'm not a talker and when I do speak I'm kind of quite. Nice to know that not every marketing ploy has to be in your face.

  • vanessamoore

    vanessamoore said 7 years ago

    Great article thank you! :-)

  • skybluemaine

    skybluemaine said 7 years ago

    Okay, this is the way I think. I need a housekeeper but can't afford it. So, each time I take on a certain task I give myself an identity to do the work. Sometimes I am Anna, sometimes Francoise, sometimes Greta, sometimes Doris, and so on. A student of languages I choose different identities and language to get myself through boring or challenging tasks. Since reading this Blog it has occurred to me to assume different identities to get through the grind of re-conditioning my items, describing, listing and shipping. Thanks for the insight. Very helpful. Annie (not really!)

  • tagyouritbykari

    tagyouritbykari said 7 years ago

    Wow! I really will consider adding the mystery to my shop. Such a great article, I am glad I took the time to read it and that you took the time to share with the rest of us.

  • LaCageDoree

    LaCageDoree said 7 years ago

    Great pointers, thank you!

  • SuZefashion

    SuZefashion said 7 years ago

    Thanks, great article!

  • watflooswing

    watflooswing said 7 years ago

    intriguing and inspiring!!!

  • RobinMariaPedrero

    RobinMariaPedrero said 7 years ago

    Super!! My mother told me the birds were singing just before I was born at 5 am...and they named me Robin...I like the sky, and I paint lots of birds, including crows!

  • brookeelissa

    brookeelissa said 7 years ago

    Great ideas and examples. Good tips for a new seller like me!

  • HandPaintedPetals

    HandPaintedPetals said 7 years ago

    A terrific article; thank you for the info! Things like this get me fired up!

  • ColleenAttaraStudio

    ColleenAttaraStudio said 7 years ago

    Love this post! Your words are things I already know deep down inside and but love (and need) to hear. I just moved my studio from my home into a cottage on a 234 acre farm in Bucks County, PA. My repurposed art had some mystery, but the cottage and surrounding area are full of it. I will play more with that. Best of luck in everything.... Colleen

  • larkspurfunnyfarm

    larkspurfunnyfarm said 7 years ago

    Thank you for sharing this - great way to look at what we do in a differently light and spirit. Will be taking your words to heart and practice. Many thanks.

  • OldNNew4U

    OldNNew4U said 7 years ago

    Thank you for opening my eyes to a new idea. Now I just have to solve the mystery... there are many clues, and quite possibly more than one solution. Thanks!

  • hitree

    hitree said 7 years ago

    i like i like!!

  • TheBunnyHole

    TheBunnyHole said 7 years ago

    A wonderfully written article that had a nice feel. I very much enjoyed reading it. But I must confess, I'm a little lost (after reading it) as to what I was supposed to gain from it. Just how does one add mystery selling crafts online???

  • feliceshappydesigns

    feliceshappydesigns said 7 years ago

    i love the idea that thier are so many people willing to give insight into thier success. clouds give way to a little sun today

  • monapaints

    monapaints said 7 years ago

    Our customers are not only buying our work, they are buying a little piece of us....thank you for sharing your insights!

  • BotanicalBead

    BotanicalBead said 7 years ago

    Insightful and original! Thanks ✿

  • socalsteelman

    socalsteelman said 7 years ago

    Wow that was so insightful.

  • Wraptureshop

    Wraptureshop said 7 years ago

    How I love these Etsy articles . . . thank you for more great thoughts.

  • andrearodgers

    andrearodgers said 7 years ago

    Amazingly well written and packed with welcome info! Thank you

  • CraftedByMei

    CraftedByMei said 7 years ago

    oh wow, I have never really thought much on this subject prior to this. Thanks for all the info!

  • 12anglesart

    12anglesart said 7 years ago

    great advice thanks.

  • gemboxjewelry

    gemboxjewelry said 7 years ago

    well said, I myself love browsing through shops and reading descriptions- pictures are impotant but it might be the flair in the descripion that sells...?

  • darrylblack

    darrylblack said 7 years ago

    You certainly have the'gift of the gab'-I was totally absorbed in your for thought for sure.... Thank you

  • drellajones

    drellajones said 7 years ago

    Great food for thought.

  • Julieriis

    Julieriis said 7 years ago

    Something different to think about - Thank you!

  • FatHenWildWool

    FatHenWildWool said 7 years ago

    This is a great article. Instead of coming at handmade from the "Baby Big Businesses" angle you come at it from it's root reason for existing, that we've got to express our unique selves, and that it can't be seperated from our lives. The trick is to be honest enough when we get to talking about our work/life and to find the vocabulary to get there. Thanks x

  • FatHenWildWool

    FatHenWildWool said 7 years ago

    Great, we're all doing it because we need to do handmade to express our own unique selves and lives. The trick is getting the vocab together to tell it like it is...

  • kt40

    kt40 said 7 years ago

    great great read this morning really got me inspired!

  • BurtonLeatherCo

    BurtonLeatherCo said 7 years ago

    Great advice... now onto putting it to good use.

  • AmberHeartOfTheFinch

    AmberHeartOfTheFinch said 7 years ago

    Fabulous! Everything has a tale to tell...

  • doodlink

    doodlink said 7 years ago

    I LOVE a mystery and a great post! Thanks.

  • CoastandCanvas

    CoastandCanvas said 7 years ago

    Enjoyable read and you are totally right . I need to be more mysterious

  • MetamorphDK

    MetamorphDK said 7 years ago

    Great article, thanks! I am a bit strange and now I will not try to hide it anymore ;D

  • SnowFlowerJewelry

    SnowFlowerJewelry said 7 years ago

    Beautifully Written

  • wwcsilverjewelry

    wwcsilverjewelry said 7 years ago

    Great Story a little mystery always makes everyone want to hear more. I see we are not far from each other. Nice to know someone so close to me is so talented.

  • TheErstwhileUrchin

    TheErstwhileUrchin said 7 years ago

    I won't hesitate to say this is the best Etsy article I have read. Ever. I've waited a long time for it. There is rarely any mystery to anything anymore and people are overly anxious to provide too much information anytime, anywhere. It's essential that the buyer of handmade goods be given a clear picture of what they are buying and what a shop's policies are. But there is an air of mystery in purchasing from a unseen artist weaving their concoctions together in the privacy of their home or studio.

  • SadieKayBoutique

    SadieKayBoutique said 7 years ago

    Sharing bits of our own mystery is so satisfying. I'll be thinking more about this! Thanks

  • NSpottery

    NSpottery said 7 years ago

    Great advice! Much to think about...

  • blackbirdtees

    blackbirdtees said 7 years ago

    This is such a wonderful perspective on creativity. There is most certainly a story in the spaces between words & descriptions. Love thesteelfork & I love a good mystery!

  • MagicandMud

    MagicandMud said 7 years ago

    Thank you so much for this post...such wonderful advice!

  • GoodOldDaysTreasures

    GoodOldDaysTreasures said 7 years ago

    Very interesting blog. I never thought about the alluring power of mystery in relation to sales.

  • bySula

    bySula said 7 years ago

    I love your work. I always meet people and wonder what’s their story. Some people say “my life is boring” (and I’m one of them) but when you put your story into words or express them through your art you can be amazed how inspiring you can be to others.

  • NorthwestBridal

    NorthwestBridal said 7 years ago

    This really got me thinking, thanks for sharing!

  • candacewrightjewelry

    candacewrightjewelry said 7 years ago

    Thanks for sharing.....I needed to hear these words!

  • designrabrooks

    designrabrooks said 7 years ago

    Yes, some great advice, thank you

  • chisel2stone

    chisel2stone said 7 years ago

    Great and unique advice! The mystery is my favorite part of my work. Starting with a rough piece of soapstone and never being quite sure what I will end up with. Rather than considering it bad planning, I prefer to give in to the mystery of the creative process. Thanks for the advice!

  • RipandStitchDiva

    RipandStitchDiva said 7 years ago

    How true! Thanks for the advice.

  • Artwolf

    Artwolf said 7 years ago

    A little Mystery and magic always adds to the enjoyment. :) Linda

  • gototes

    gototes said 7 years ago

    Everything is always better with an interesting story (and mystery) behind it to bring out creativeness and inspiration!

  • sancynam

    sancynam said 7 years ago

    Thank you Steel Fork! The "tried-and-true" version of marketing oneself has always seemed limiting and daunting to me, I definitely appreciate your perspective on this.

  • HappyBugDesigns

    HappyBugDesigns said 7 years ago

    You have inspired me! My bio was plain, and a bit sad, talking about being laid off again and how I hoped Etsy would be just what I needed to survive. A friend told me that it was too much doom & gloom for a HappyBug, but I didn't know what to do. This has inspired me to revamp my bio, and let the real me shine through. Thanks so much!

  • PrettySelfContained

    PrettySelfContained said 7 years ago

    That was wonderful! Thank you, what you have said really confirms for me what I already sub-consciously was grasping at and now feel I have a better hold on. I heard it last night: "Just do what comes naturally." and don't be afraid to let the world see whatever that produces and allow them room to make up their own mind about it. You know what you think, let them think what they think. Thanks again

  • alexiaruzoa

    alexiaruzoa said 7 years ago

    Thanks, Kate. This is the exact advise that I needed. I feel inspired and ready to stay true to my dreams. =)

  • BlueKimonoStudio

    BlueKimonoStudio said 7 years ago

    This is really cool. Thank you. Having just been through a summer of branding exercises, working on technical issues like improving my photos, and lastly building up a pretty much useless Twitter following because everyone says to, your post is a breath of fresh air. Let's do things that feel natural to us. That come from the deep authenticity we each have. That should rise to the top.

  • WiseSewcialTies

    WiseSewcialTies said 7 years ago

    One of my favorite mysterious shops made a comment,SadieKeyBoutique! She has lovely photos. Good advice. A mystery is devouring and much more interesting then knowing it all. Life would be dull if it were known what would occur with no curve balls or sinkers. Happy Sales to you.

  • BachsCrafts

    BachsCrafts said 7 years ago

    It's the "whisper" not the "shouting" that gets their attention...just like in my classroom! Great advice!

  • LittleRedShoeDesigns

    LittleRedShoeDesigns said 7 years ago

    This is a breath of fresh air, after receiving so much (strictly) business advice. Bravo & merci! :)

  • DesignedFromTheHeart

    DesignedFromTheHeart said 7 years ago

    Great ideas! If everyone would look into their soul and see what moves them it's bound to inspire others if they share their thoughts.

  • SwankUnderpinnings

    SwankUnderpinnings said 7 years ago

    Fantastic article, Kate! An inspiring look at the art of being an artist.

  • PlaceMichel

    PlaceMichel said 7 years ago

    I often think of the appeal of Jackie O. She kept so much of herself private, and that only increased the interest in (obsession with?)her.

  • saraes26

    saraes26 said 7 years ago

    Wow! Fantastic article, especially given the climate now where everything is connection through social media and making sure that you're brand and marketing is out there all the time. Thank you!

  • happylittleknitter

    happylittleknitter said 7 years ago me thinking of all the senses that get wound up in your crafting. thanks for giving an unusual nad much needed perspective.

  • SiklosPhoto

    SiklosPhoto said 7 years ago

    love the story, the writing and the observations. Thanks!

  • spiritcleanslate

    spiritcleanslate said 7 years ago

    I read this article twice, because it was what I needed to hear. I wanted to get there....and I did. It came to me, I made a decision a week ago to revamp my shop, and tools. Not knowing what I wanted it to be, this inspired me in the right direction to find my mystery. Thank you, and I can see you standing on a hill in PA!

  • gretchenmist

    gretchenmist said 7 years ago

    interesting! and i think you are onto something good :)

  • AThousandJoys

    AThousandJoys said 7 years ago

    simply lovely! i think i just felt the spark ive been waiting for, thank you!

  • FrutinobyMinghini

    FrutinobyMinghini said 7 years ago

    Inspiring article! Great Advice, thank you!

  • orchidandreptile

    orchidandreptile said 7 years ago

    This is really wonderful advice and food for thought. Thank you for the inspiration to create a story.

  • ColleenH1964

    ColleenH1964 said 7 years ago

    This was extremely helpful advice. Thank you!

  • LadyOfWindsor

    LadyOfWindsor said 7 years ago

    Couldn't agree more. Thank you for the article.

  • NoniBam

    NoniBam said 7 years ago

    You definitely got me thinking... Now I have to connect to my inner self and find the right words. Thank you so much for sharing!!!

  • kathyoinspirations

    kathyoinspirations said 7 years ago

    I'm inspired by your words...thank you!

  • designversation

    designversation said 7 years ago

    Thanks for reminding me of Seth Godin's post and providing great examples related to product descriptions. This article has me thinking about rewriting my "too long" product stories and leaving the finish open for interpretation. Susan

  • lindz4345

    lindz4345 said 7 years ago

    Very good article!

  • tripperdungan

    tripperdungan said 7 years ago

    Wow that was enthralling. You really practice what you preach. I'm inspired by your words.

  • MaxEffectJewelry

    MaxEffectJewelry said 7 years ago

    Great posting....something to think about.

  • ModernShop

    ModernShop said 7 years ago

    Excellent advice!

  • amermaidintheattic

    amermaidintheattic said 7 years ago

    Great and very inspiring article, I think you've really got something there...the Etsy shops I like to browse around most are the ones that are intriguing in more ways than just the product itself. I always wanted to be a 'femme fatale', I think I shall start exuding an air of mystery, and my Etsy shop is a good place to begin! :)

  • HappyMoonDesigns

    HappyMoonDesigns said 7 years ago

    This article gave me many things to think about.I am having a hard time with putting myself "out there",I worry alot about what other people will think,so,I guess I need to do some heavy thinking on how to tell my story,as hard as that may be...

  • MetroGypsy

    MetroGypsy said 7 years ago

    Yes! Wonderful points and very true sentiments!

  • RecyclaBow

    RecyclaBow said 7 years ago

    Well said! I definietly feel some creativity stirring around in my brain!

  • audreytolove

    audreytolove said 7 years ago

    i like your article! very wonderful idea

  • amberearrings

    amberearrings said 7 years ago

    Great advice, you are so right Mystery is surely a intriguing aspect and in my opinion, a sexy thing too.

  • GemdropsoftheFalls

    GemdropsoftheFalls said 7 years ago

    What a wonderful article Kate! Asking ourselves these questions as we describe our work will really help make our stories heard! Thanks so much!

  • prendasbyenid

    prendasbyenid said 7 years ago

    This article is very inspiring!!! Thanks for sharing!!!

  • herbalphoto

    herbalphoto said 7 years ago

    I am a bit late in reading this, but the information is great. I will definitely try to cultivate a bit more mystery.

  • AmistrVintage

    AmistrVintage said 7 years ago

    Great ideas! This article is useful. Thank you so much.

  • FantasyJewelryGoddes

    FantasyJewelryGoddes said 7 years ago

    and that fox pendant is cute too, I have to admit that like Juliani says she likes the feel of wool....I love the feel of the glass pendants I use lol.

  • LarkyPark

    LarkyPark said 7 years ago

    Lies. All lies. Jus' jokin - loved the reminder that we need to allow our customers to draw their own conclusions...

  • littlelilybamboo

    littlelilybamboo said 7 years ago

    "It's the whispering, not the shouting..." I love that.

  • MeerkatArt

    MeerkatArt said 6 years ago

    I'm new to Esty, so just read this post. Help information composed beautifully, love the quotes.

  • Mojina

    Mojina said 6 years ago

    Very helpful article. I am definitely put your advice on practice. Thank very much!

  • AlicesPocket

    AlicesPocket said 6 years ago

    LOVED this. thanks so much for this beautifully written post. so inspiring!!!

  • LittleShopofElleSee

    LittleShopofElleSee said 6 years ago

    I like it! A hint of mystery! Thanks so much!

  • AzaferraJewelry

    AzaferraJewelry said 6 years ago

    I come from a background where creativity was not appreciated. (You know; "get a real job"!) So it took a long time to allow myself to let it out. I painted commercial signs for quite a while,but felt the need to do more tactile work. I've never thought of the mystery angle as such, but maybe what I do think is the same thing in different words: I see all these beautiful elements and putting them together is a puzzle. The pieces (gems,etc) tell you where they go, you just have to listen. I find I hear them better in the wee hours of the night!

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  • CleopatrasJewelry

    Eleri K from CleopatrasJewelry said 3 years ago

    BEAUTIFUL article. So inspiring.

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