Shop Etsy

Launch a Product Line to Improve Your Business

Jul 22, 2010

by daniellexo

Are you ready to take a leap, revamp and grow your Etsy shop, but don’t know where to start? I’ve seen many now very successful sellers launch a creative, cohesive product line and a full-time business all in the same go; it’s a great place to start. Composing a balanced line of work can get you thinking about target markets, your brand aesthetic, packaging and making a plan to get the press you deserve. I asked Etsy sellers for their top insights on creating a product line; here’s what they came up with.

Why Create a Product Line? 

Laila, the owner of Brooklyn, New York-based Etsy shop Lai Grai launched a fall line and changed the name of her business at the same time. When her new line launched, she could barely keep up with the attention and sales. I asked Laila why she created a line in the first place. “Deciding to create a collection is a great way to add focus to your work. As an artist who makes one-of-a-kind pieces exclusively, it was a great way to connect the threads — literally.”

Coming Up With Your Line

Historiette Shawl by Lai Grai

Laila insists having a clear point of view with your new line is essential. “Stay true to yourself, as well as your brand, and your new line will make perfect sense with the rest of your shop. Start with descriptive words that you find personally compelling. It is important to try to define what mood you are trying to capture through the creative process early on. You also want to consider what niche/gap you would be filling with the new line. Essentially you are creating a sense of focus with a cohesive collection, so it is important that you outline exactly what you are interested in.”

She adds, “Don’t forget to keep your story in mind while creating. I started projecting and imagining where the pieces live, ideally almost from the beginning. I was picturing log cabins and rustic settings. You need to make sure the ‘set’ suits and highlights your first descriptive words and your actual completed pieces’ aesthetic. It helps to purchase props that enhance the mood of the line. It helped me to do a few shoots with just props, essentially to see if they were working to flush out my concept (rather than cluttering).”

Elegant Rope Chain by FallenAngelBrass

Karen and Tina, the duo behind Bay Shore, New York-based shop Fallen Angel Brass, agrees, and adds, “Having a clear presentation of your product is essential. So is presenting a shop vibe”. They go on to explain “Our product is new but aged, so our whole shop look is antiqued, from the font of our shop banner to the background papers used for our product photos. You want people to just ‘get it’ without having to read a thing.”

Testing, Testing, One, Two

Peapod Mother’s Necklace by new hope beading

Caroline, the artist behind Flemington, New Jersey-based jewelry shop new hope beading, draws from her experience in fashion. “When starting a product line, always make mock-ups out of less expensive materials first. When I was in the fashion industry, years ago, samples were always made of muslin first. So now when I want to make a new product out of PMC (precious metal clay) I commandeer my 7-year-old’s air dry clay and make mock-ups to see if I like the design. Only when i am sure I like the design and know how I want it executed do I whip out the ‘good stuff’ and make the true sample for photographs.”

Share Your Process

Leaf Form Earrings by Lila Ruby King

Don’t forget to let your family, friends and fans in on the process of creating this line early on. Mitsy of Hasselt, Belgium-based ceramic shop ArtMind, uses beautiful photos and a little bit of secrecy to grab attention before the line is even ready to roll. Mitsy worked with Athens, Greece-based Anna Fatovich of Lila Ruby King and af jewellery to create a beautiful collection together, so I asked her for a few key words of wisdom.

“Blog about the work in progress ahead of time. It piques people’s curiousity and interest. When creating a line with fellow Etsy seller Anna Fatovich of Lila Ruby King we decided to keep our collaboration secret and started referring to it as ‘the secret project’ on my blog. I started making samples in my studio, showed pictures and shared processes on my blog. We made people guess who was my collaborating partner and the first one to guess right got a creation from our collaborative work.”

Read more about this collaborative project in Quit Your Day Job: Lila Ruby King.

Keeping an Eye on the Calendar

Gothic Spider Hairpin by Smash Gardens

Jennifer Masterson, the owner of Cottonwood, Arizona-based shop Smash Gardens reminds us to think ahead. Time is your biggest tool when launching a new line. “Start launching your line about 2 months ahead of season. So if it’s a Halloween type item, release it in the summer. If it’s a summery type item, release it in the spring” she reccommends. Laila agrees, “Designing and fabricating a cohesive line takes a lot of long hard work. You should start the concept process at least a couple months ahead of time, if not a full season. My fall collection, Ply Away Home, is in my Etsy shop now. I just started working on my winter collection this past weekend, which I am aiming to have completed by October.” And don’t forget, if you’re looking to pitch this line to print magazines, they’re looking for work three to six months in advance. The sooner you can get your product line out the door, the better.

A Few Finishing Touches


Blue Olive Soap For Men by A Breath Of French Air

But wait! You’re not finished with your product, yet. Your creative vision for a new line should extend all the way to its packaging. Elizabeth, the owner of A Breath Of French Air knows how important it is for the feeling and themes of your new line to follow through all the way to way you wrap and ship your items. For her shop, which operates out of St. Louis, Missouri, “Consistency is the key” she explains. “Packaging is very important (for my line)” she says,  “because you want people to recognize your product as soon as they see it.”

Reaching Out to Your Community

Reach out to your network. This can be through your own email marketing campaign via a newsletter tool, or a social media outlet. Use the channel you feel most comfortable with to keep your fans current on all your happenings! Ryan from Portland, Oregon-run shop littleputbooks agrees that communication is key when releasing new work. She suggests those breaking out a new line “send out a mailing list update before you launch (‘coming soon!’), and then one again on the day of or day before.” Jackie Kaufman of Floridian shop Rock My World Inc adds, “Whenever I have a new product I have postcards printed up with the items and send them out with all my orders. I always get orders and interest from this. These customers already like my products and the look, so I have a chance to sell them something new.”

star by Chakra Pennywhistle, as seen on Poppytalk

If you want to take things one step further, consider reaching out to bloggers who may be interested in your new line. For example, I recently found out about a new line by Suffolk, Virginia-based shop Chakra Pennywhistle by browsing through one of my favorite blogs, Poppytalk. And there you have it! Creating a successful new line demands a lot of hard work, focus, and outreach, but can also be a great tool and motivator in taking your shop to the next level. Not ready to launch a whole new line but want to give your existing line a tuneup, read 3 Ways to Refresh Your Product Line. If you’re a new seller and still struggling to develop one strong product, check out Develop a Winning Product in Five Steps. Have you successfully launched a line, and want to share your own experiences and advice?  Let me know in the comments below.

Prep for a New Product Line | Sign Up for the Etsy Success Email Newsletter


  • rosebudshome

    rosebudshome said 9 years ago

    Always interested in this info thanks so much!

  • LateToTheRevolution

    LateToTheRevolution said 9 years ago

    Great info and wonderful artists!

  • AZCreativeStudio

    AZCreativeStudio said 9 years ago

    Great information! Thank you for sharing!

  • OliveSomeday

    OliveSomeday said 9 years ago

    le sigh. I love cracked penny whistle's shop. When I saw their new pillow line, [woth the simple but great photos] it was like "yeeeees! these are so great"

  • LuBluDesigns

    LuBluDesigns said 9 years ago

    Those a great tips. I will implement them soon in my shop. As a beginner, I am so glad that many experienced shop owners are willing to give advice that helps me. Thanks.

  • brideblu

    brideblu said 9 years ago

    Testing, testing really struck a chord with of my favorite and most challenging parts of my day is coming up with new inspiration to put into new designs! Also, to ensure that my product meets my standard of quality...anytime I try out a new design...I offer it up to one of my friends to wear for a bit to ensure that it has lots and lots of longevity in it! I want my customers to be able to enjoy their pieces for many, many years!!!!

  • lamixx

    lamixx said 9 years ago

    Really great!

  • vivikas

    vivikas said 9 years ago

    Just the kind of article I was looking for!

  • buysomelove

    buysomelove said 9 years ago

    thanks for the useful info and selection of sellers. love the spider. lol

  • calloohcallay

    calloohcallay said 9 years ago

    Well done!

  • LARaised

    LARaised said 9 years ago

    cute! I love the spider. It's amazing how many creative people there are out there. Makes you proud to be among them.

  • thepixelprince

    thepixelprince said 9 years ago


  • dlcportraitsandillus

    dlcportraitsandillus said 9 years ago

    Thank you! I'm looking to do this very soon, so I appreciate all the advice I can get.

  • GalleryJuana

    GalleryJuana said 9 years ago

    good resource of ideas

  • CositasSeriasVintage

    CositasSeriasVintage said 9 years ago

    great article!

  • Xiefashionstudio

    Xiefashionstudio said 9 years ago

    very interesting items,thanks for sharing!

  • bedbuggs

    bedbuggs said 9 years ago

    Thanks for all these great tips!!!;)

  • Xiefashionstudio

    Xiefashionstudio said 9 years ago

    Love the gothic spider hair pin!!!!

  • KMalinka

    KMalinka said 9 years ago

    Nice article! Thank you for sharing.

  • pinky98

    pinky98 said 9 years ago

    Thanks. GOnna stop wasting so much PMC now.

  • giraffroandfriends

    giraffroandfriends said 9 years ago

    Awesome tips, thank all for your insights!

  • designlab443

    designlab443 said 9 years ago

    nice info!

  • HeartfeltLetters

    HeartfeltLetters said 9 years ago

    Thoughtful article! I really enjoyed it!

  • tikotikoi

    tikotikoi said 9 years ago

    Great info, thanks for your tips!

  • SimpleJoysPaperie

    SimpleJoysPaperie said 9 years ago

    "Have you successfully launched a line, and want to share your own experiences and advice? Let me know in the comments below." I just debuted a new design in my shop this week. They are made from remnants of the books I use for my wreaths, so they do tie in with my other shop items. I really appreciate this article and all the generous advice from these artists.

  • writtenart

    writtenart said 9 years ago

    Great insights. Thanks so much!

  • PurdyThings

    PurdyThings said 9 years ago

    That is great!!! I'm trying to launch a line of whimsy to my traditional and this came JUST in time!!

  • ekra

    ekra said 9 years ago

    So much great information to think about to make my shop and line more cohesive. Thanks!

  • PaintedHorse

    PaintedHorse said 9 years ago

    Such great information here. Thank you all for sharing.

  • sajataeford2bd

    sajataeford2bd said 9 years ago


  • BlueSky10

    BlueSky10 said 9 years ago

    Really useful information. Thanks for sharing!

  • LoveHonorUpcycle

    LoveHonorUpcycle said 9 years ago

    Excellent information. Thank you! I've been working a collection of accessories for fall/winter brides and will put some of these tips to good use.

  • bhangtiez

    bhangtiez said 9 years ago

    Wow, such great ideas & information. Thank u all 4 sharing u'r stories & inspiring us for the seasons to come!

  • allurecreations

    allurecreations said 9 years ago

    These are fantastic ideas - just the thing my shop is missing! I can't wait to start on a fall line of jewelry.

  • teetee344art

    teetee344art said 9 years ago

    Wonderful Artical!

  • tiemee

    tiemee said 9 years ago

    Thanks for the all the great insight.

  • coolranchstudio

    coolranchstudio said 9 years ago

    always, always inspiring and helpful. :)

  • circlecreekhome

    circlecreekhome said 9 years ago

    Wonderful information, thank you so much!

  • bstudio

    bstudio said 9 years ago

    Thanks for sharing these insights, I found the information very useful!

  • taniacavenecia

    taniacavenecia said 9 years ago

    Great article, so many interesting ideas! Thanks : )

  • RedorGrayArt

    RedorGrayArt said 9 years ago

    such a hopeful and idea filled article with stunning artists...thank you!

  • FerntreeStudio

    FerntreeStudio said 9 years ago

    Fabulous article! I am starting to spread my wings and reach out to retail locations and coops like Beehive here in Atlanta. I'm very excited about my new line of Birth Announcement, Invitation, Holiday stationary! :) It will be in my store very very soon! angie

  • mandymoomoo

    mandymoomoo said 9 years ago

    Thank you for your amazing articles, everytime I read them my desire to become a successful artisan becomes stronger, and I feel like I have more of the tools to make it a reality!

  • vitamini

    vitamini said 9 years ago

    Great info! More things to add to my 'to-do' list! :)

  • MagicMarkingsArt

    MagicMarkingsArt said 9 years ago

    this was truly a power packed post with every word of advice taken to heart. thank you for sharing with us these creative shops and their marketing techniques.

  • elisehooperdesigns

    elisehooperdesigns said 9 years ago

    The note about starting early is a terrific reminder. Off to work now and am thinking ahead... :) Thanks!

  • TheAngryWeather

    TheAngryWeather said 9 years ago

    Excellent! thanks to all the sellers that shared their tips for success whit us!

  • BululuStudio

    BululuStudio said 9 years ago

    Excellent info, Danielle. Thank you.

  • miznovember

    miznovember said 9 years ago

    This is so timely. I just decided last week to create a focused line for my shop. I'm so excited and hopeful for how it turns out. Thanks.

  • monamivie

    monamivie said 9 years ago

    Bravo, Rikkianne! As always, your creations are fab!

  • aniandrose

    aniandrose said 9 years ago

    Great! Thank you.

  • sevenply

    sevenply said 9 years ago


  • lovelygifts

    lovelygifts said 9 years ago

    Good info!

  • williamsportcharms

    williamsportcharms said 9 years ago

    Great info!

  • VraiFaux

    VraiFaux said 9 years ago

    Thanks for the helpful tips!

  • odiliafu

    odiliafu said 9 years ago

    Very useful info! Thanks for sharing!

  • dollfacedesign79

    dollfacedesign79 said 9 years ago

    Thanks! This was great- I'm actually in the process of s complete etsy shop overhaul as I write this and gearing up to simultaneously launch 2 new lines of product when I reopen in September... So thank you for all the useful tips!!

  • mentalembellisher

    mentalembellisher said 9 years ago

    Such good advice and ideas - it can also be quite daunting focussing on one line. Etsy's help and encouragement go a long way, thanks!

  • SnapDragonStyle

    SnapDragonStyle said 9 years ago

    Wonderful article - thanks for the advice!

  • TheMegShop

    TheMegShop said 9 years ago

    great article!

  • ghettovinyl

    ghettovinyl said 9 years ago

    Very interesting article. Thanks for the info, it really helps you to think outside the box.

  • TheWhimsicalMuse

    TheWhimsicalMuse said 9 years ago

    Fantastic information! Very helpful. Thank you!

  • JoannasPhotography

    JoannasPhotography said 9 years ago

    great info! it's really helpful. Thank you so much for sharing!

  • RabbitfishJewelry

    RabbitfishJewelry said 9 years ago

    This article came at just the right time. I am revamping my etsy shop and these tips are quite helpful. Thanks!!

  • maggiemaevintage

    maggiemaevintage said 9 years ago

    thanks for all these great tips!

  • spiritcleanslate

    spiritcleanslate said 9 years ago

    You must have read my mind, for over a week now, I have been remembering what I heard in one of the etsy labs. "Have a line with a consistent thread that ties it all together". I have been thinking and thinking what do I do...and then There you are with a great article. Thanks again!

  • ladnamedfelix

    ladnamedfelix said 9 years ago

    As someone who is in the dregs of developing my jewelry line, this article was a great "thumbs-up", letting me know I'm on track. Love Etsy for this kind of insight and community. Thank you for posting!!!

  • PeaceofMind

    PeaceofMind said 9 years ago

    Really great article and lovely shops!

  • PeaceofMind

    PeaceofMind said 9 years ago

    Really great article and lovely shops!

  • retroattack

    retroattack said 9 years ago

    Thanks for the info!

  • 1AEON

    1AEON said 9 years ago

    Great info income:) Product lines and collections are key!

  • thetrendytot

    thetrendytot said 9 years ago

    Great advice, Danielle! Always look forward to your pieces, they are always so helpful and timely for me.

  • monkeyandsquirrel

    monkeyandsquirrel said 9 years ago

    great info! i've been tossing around the idea of doing collections for a bit now. this may just be the little push i needed. thanks!

  • trulyvera

    trulyvera said 9 years ago

    Wonderful article. You all are so talented and focused. Thanks!

  • lindaketelhut

    lindaketelhut said 9 years ago

    Thank you for this gem of a post. Very helpful info.

  • KnitterDitter

    KnitterDitter said 9 years ago

    Great information, thanks so much. I'm not great about thinking seasons ahead, but I will definitely take that into consideration as I plan new products for my shop.

  • patricepastel

    patricepastel said 9 years ago

    I love this article! Have been in process of narrowing my focus & take every word to heart! Thanks

  • StudioCherie

    StudioCherie said 9 years ago

    Excellent article! One of these days I will be able to launch a season ahead. Maybe I should pull out my laid aside project from last winter and complete it in time to launch this Fall! There's an idea.

  • alisonkelleydesigns

    alisonkelleydesigns said 9 years ago

    Great article, thanks so much!

  • siragwatkins

    siragwatkins said 9 years ago

    Thanks for all the great advice. With 2 more grands due this fall, I'm thinking about adding a baby line, and this gives me some good ideas.

  • shannondzikas

    shannondzikas said 9 years ago

    My goal is for Etsy to be my full time job by next year so I'm gathering all the info I can get. Thank you so much for the great advice!

  • thereddoor

    thereddoor said 9 years ago

    I love the idea of launching a new product line. It really does add to the cohesive quality of a shop and product. It's a great way to promote something new and is meaningful to the artist. Thanks for sharing.

  • ThreeSheepStudio

    ThreeSheepStudio said 9 years ago

    This article was very nicely written and held so much excellent and useful information ! Thank you !

  • sagi2009

    sagi2009 said 9 years ago

    Thanks for sharing. Now to put the newly learned info to work!

  • gypsytrove

    gypsytrove said 9 years ago

    Very inspiring. Thank you :)

  • sagi2009

    sagi2009 said 9 years ago

    Thanks for sharing. I think this article gives useful info about marketing a product or line. Now to put this info to use... :)

  • lorenabr

    lorenabr said 9 years ago

    Great article :)

  • DanceLikeIts1492

    DanceLikeIts1492 said 9 years ago

    Thanks for the pointers! But I still kind of feel like I'm floundering...

  • tomatored

    tomatored said 9 years ago

    Very helpful! thanks!

  • ecozuzu

    ecozuzu said 9 years ago

    I like the point she made of 'keeping in mind a story while creating a line'. Great advice. Thanks for sharing! :)

  • BunnyBesos

    BunnyBesos said 9 years ago

    I think the idea of product lines is really cool, but I think that that kind of cohesiveness also can limit what your creative output is. For example, if I pick a theme, I have to stick with that theme. I would rather do whatever the crap I want to do and work on branding instead. haha. ;D

  • OrdinaryMommy

    OrdinaryMommy said 9 years ago

    This really has me thinking! Thanks so much for sharing!

  • KristinMSnyder

    KristinMSnyder said 9 years ago

    so much very wise advice from fantastic sellers. i'm just starting to go in the direction of a 'line' rather than making individual pieces and have a photoshoot coming up and have really been working away - this really helps me think about some different things and focus, focus, focus! great article, and thanks to the sellers for sharing!

  • dmarcela

    dmarcela said 9 years ago

    Thanks! Is there a way for Etsy customers to know when a new line is launch?

  • bellasparty

    bellasparty said 9 years ago

    Great info. Thanks!

  • dragonhouseofyuen

    dragonhouseofyuen said 9 years ago

    these are great insights! thank you to the artists for sharing. I like some of the ideas and others I know are not my style and wouldn't work for me, yet the common sense behind them is spot on. My hares and squirrels are not relegated to seasons (hares breed year round) so my babies appear from their nests at all times :)

  • Jenifersfamilyjewels

    Jenifersfamilyjewels said 9 years ago

    A lot of great advic here! Thank you for showing off my spider and sharing my little tip! :0)

  • MischievousKitty

    MischievousKitty said 9 years ago

    Perfect timing on this article! I've been thinking about trying to focus my business a bit more by creating seasonal product lines, and this had some great advice!

  • TrimsNmore

    TrimsNmore said 9 years ago

    Thanks Danielle, great info. So inspiring.

  • steampunkjunq

    steampunkjunq said 9 years ago

    Some really good information here! Thanks for putting it together for us. :)

  • sannachristina

    sannachristina said 9 years ago

    Thanks for the tips....every idea can lead to something that I can use.

  • PaperPicker

    PaperPicker said 9 years ago

    Thanks for gathering all this information for us in one place. It's great to hear from people who have "been there and done that."

  • metalicious

    metalicious said 9 years ago

    Great article and as always I love your product picks!

  • OneHeartJewelry

    OneHeartJewelry said 9 years ago

    Great read. Very helpful. Thank you, Danielle and the shops that contributed advice!

  • girltuesdayjewelry

    girltuesdayjewelry said 9 years ago

    Excellent advice! Thank you!

  • carlossantiago

    carlossantiago said 9 years ago

    THANK YOU! great info. I would reading these kind of stories. very inspiring!

  • lillebeart

    lillebeart said 9 years ago

    Love the idea of "lines", it's taking an concept, running with it and spreading it across a range of pieces. Like the Thai say- "same, same but different" Perfect for people that like the idea and want to collect a few different products. Great for marketing and sales. Thanks for the article.

  • RomanceCatsAndWhimsy

    RomanceCatsAndWhimsy said 9 years ago

    Great tips and advice - I enjoyed it. Thank you!

  • LibertyImages

    LibertyImages said 9 years ago

    What a fantastic idea, and great timing, too. Thank you!

  • herbanlifestyle

    herbanlifestyle said 9 years ago

    This post couldn't be more timely for me! I am in the process of launching a new product line with a target date of September, and there are so many helpful tips in here. Thanks so much for sharing your collective wisdom!

  • dbosejewelry

    dbosejewelry said 9 years ago

    I've been working on starting a "line" with my jewelry. This is just the encouragement I needed! Thank you so much! Have a great rest of the day :)

  • Picatrix

    Picatrix said 9 years ago


  • Picatrix

    Picatrix said 9 years ago

    Realizing my shop is too diverse..need to reign in. Thanks for the pearls!

  • shopkoolgifts

    shopkoolgifts said 9 years ago

    Nice article and so true! I've seen successful etsy shops who do only one theme such as just owls or just one type of product such as laptop decals and they stay busy and probably keep their sanity by only concentrating on one product type and one shipping size.

  • 12anglesart

    12anglesart said 9 years ago

    thanks for the really useful tips!

  • EvenAndy

    EvenAndy said 9 years ago

    Great and very helpful article!

  • beachglassshop

    beachglassshop said 9 years ago

    great ideas and the tips will be certainly used in the future!

  • SarahPadgham

    SarahPadgham said 9 years ago

    This is a great article. Thanks!

  • craftpile

    craftpile said 9 years ago

    Thanks so much! Super helpful!

  • jubilee82

    jubilee82 said 9 years ago

    very interesting items!!

  • chantalmarieliving

    chantalmarieliving said 9 years ago

    Very good information. Thanks

  • ShugaRose

    ShugaRose said 9 years ago

    Great advice! Thank you!

  • habika

    habika said 9 years ago

    I am in the process of launching a new product line with a target date of September, and there are so many helpful tips in here. Thanks so much for sharing your collective wisdom! I like some of the ideas and others I know are not my style and wouldn't work for me, yet the common sense behind them is spot on. ======================== Used Motorhomes

  • galla15

    galla15 said 9 years ago

    Love all the information. Thanks for collecting and sharing all of this :)

  • TreeHuggerStudio

    TreeHuggerStudio said 9 years ago

    Thank you so much great info. Keepin on keepin' on.

  • megbydesign

    megbydesign said 9 years ago

    Thanks for the tips Michelle

  • HornCatCreations

    HornCatCreations said 9 years ago

    Thank you so much for sharing!

  • ArtMind

    ArtMind said 9 years ago

    All the good stuff together here! Thanks Danielle for yet another fantastic article! :)

  • Dryw

    Dryw said 9 years ago

    Thank you for the helpful tips!

  • drawcity

    drawcity said 9 years ago

    Thanks so much for info! Its always great to be reminded of what it really comes down to. I've just started listing in my shop a couple of weeks ago and I totally agree that its all about creating a consistent look throughout your shop - its what'll grab shoppers' attention and one style will resonate with them. Doodling forever, DRAWCITY!

  • ingermaaike

    ingermaaike said 9 years ago

    Most interesting!

  • gretchenmist

    gretchenmist said 9 years ago

    great advice from some lovely sellers ~ thankyou :)

  • FloweryDeer

    FloweryDeer said 9 years ago

    Great information. Thanks for sharing!!! :)

  • alkazdesign

    alkazdesign said 9 years ago

    Great tips, hope l can make my 1st sale soon... :)

  • staroftheeast

    staroftheeast said 9 years ago

    Great tips, great article, thanks for sharing everyone!

  • BlueTerracotta

    BlueTerracotta said 9 years ago

    Great article! I love getting practical ideas that each one of us can apply to her own business!

  • LittleWrenPottery

    LittleWrenPottery said 9 years ago

    Great article, I'm trying to get my product range started really helpful piece. Thanks!

  • designMatter

    designMatter said 9 years ago

    Nice! Tnx:)

  • CamilleMarie

    CamilleMarie said 9 years ago

    This article has definitely got me thinking. Maybe I need to be more focused...

  • zafirenia

    zafirenia said 9 years ago

    Great article! Thank you once again! Really inspiring!

  • HouseOfLittleDresses

    HouseOfLittleDresses said 9 years ago

    It's so weird. I really needed this article. I have been pondering and wondering and considering my new line for ages without daring to make a move on it. Now my head is straight and my thoughts are clear thanks to reading this. I cannot wait to get my shop going. Thank you, my focus is now considerably more focused!

  • lilypchic

    lilypchic said 9 years ago

    This has been really helpful, thanks so much... Lily x

  • happypup

    happypup said 9 years ago

    I have to get moving! thanks for this helpful info.

  • MyMimsies

    MyMimsies said 9 years ago

    You never fail to help me Danielle, I so look foreward to your emails. And somehow you seem to always know what I need to hear!

  • wiredorchid

    wiredorchid said 9 years ago

    Thank you, Danielle. I look forward to your emails every week and read every blog you highlight. I'm trying to sell through Etsy (not very successfully), so I try to absorb all the tips successful sellers give to us.

  • cassandrastephanie

    cassandrastephanie said 9 years ago

    Great tips, thanks!

  • lauriescustomcreate

    lauriescustomcreate said 9 years ago

    Thanks for posting this's a big help to newer sellers who may just be concentrating on "filling the shop" rather than making sure it all goes together.

  • MyLillyBelle

    MyLillyBelle said 9 years ago

    These are great tips, I just need to move current inventory, any ideas?

  • thestapeliacompany

    thestapeliacompany said 9 years ago

    Great tips. Truly. Thank you Danielle. :)

  • arribachica

    arribachica said 9 years ago

    I'm trying to learn as fast as I can. Thanks for the help!

  • Chandeluse

    Chandeluse said 9 years ago

    Good advice, but frankly? all this reading is making me tired.

  • opheliasapothecary

    opheliasapothecary said 9 years ago

    thankyou miss danielle, for including my body butter in related topics! you rock! also, lots of fabulous info here for getting your product line branded and out there! thanks for sharing!

  • sewsuzanne

    sewsuzanne said 9 years ago

    Good article! I am in the middle of revamping our shop - almost reading for a relaunch! Alot of good info here. Thanks! :)

  • jargonhead

    jargonhead said 9 years ago

    Awesome article! Thanks so much.

  • VintiqueLa

    VintiqueLa said 9 years ago

    Thanks for the info!

  • thunderrose

    thunderrose said 9 years ago

    Good article. Love the art. Thanks.

  • needleyou

    needleyou said 9 years ago

    I guess you could say that I've launched my own little thing here on Etsy about a year ago, but still looking to get to a 50th sale. Thumbs up on the information from everyone in this article. What keeps propeling me forward are the encouraging comments customers, friends, family & strangers have to say about my items; it really inspires me to do more. :D

  • hausofgmone

    hausofgmone said 9 years ago

    Great article truly inspirational!

  • senasmiles

    senasmiles said 9 years ago

    Thanks for the information....truly informative and insperational

  • jodieflowers

    jodieflowers said 9 years ago

    Awesome and Inspiring!

  • good4you

    good4you said 9 years ago

    Great Info! Thank You <3 Good 4 You Tea Co.

  • artstudio

    artstudio said 9 years ago

    Great, lot's of good advise her - thanks! :)

  • newhopebeading

    newhopebeading said 9 years ago

    Thank you sooo much for including my pea pod necklaces and initial pendants... oh and BTW my 7 year old says I owe in a new tub of Air Dry Clay!!!!

  • YouCrazyBird

    YouCrazyBird said 9 years ago

    Great article, and huge congrats to Fallen Angel Brass! They have the best customer service and are lovely people!

  • PursuitsofHappiness

    PursuitsofHappiness said 9 years ago

    Definitely some good stuff in this article, thank you all for sharing!

  • blackbird72

    blackbird72 said 9 years ago

    Great article and Congrats to New Hope Beading!

  • efratjewelry

    efratjewelry said 9 years ago

    Great tips! than you very much:)

  • Foule

    Foule said 9 years ago

    amazing.. thanks!

  • LAccentNou

    LAccentNou said 9 years ago

    Great tips! Thank you!

  • fivepluszero

    fivepluszero said 9 years ago

    awesome! thank you for your article!

  • wandaandkrystyna

    wandaandkrystyna said 9 years ago

    very valuable article, excellent work!!

  • inoudidsattic

    inoudidsattic said 9 years ago

    Thanks for sharing this very useful information.

  • duchessdesigns

    duchessdesigns said 9 years ago

    great information, thanks

  • Parachute425

    Parachute425 said 9 years ago

    Yes, this came along at just the right time for me as well. Thank you.

  • CuteByDesign

    CuteByDesign said 9 years ago

    I appreciate all of the advice. It is definitely encouraging me to do something serious about my Etsy shop. It is so easy to get pulled away from what pleases you, excites you and is authentic to what and who you are. I keep falling in to that trap over and over again. I have a voice and a point of view. That is what I want people to see each and every time they visit my site, not be confused by the array of items. Thank you immensely. Jerry

  • Gabsie

    Gabsie said 9 years ago

    Joehoe, and so it is!

  • sleepymoondesign

    sleepymoondesign said 9 years ago

    Funny! There always seems to be a blog post that is helpful to something I am doing at the time! What a great bunch of info! Thanks

  • ButterflyFeetShop

    ButterflyFeetShop said 9 years ago

    Thank you for the article.

  • nicolegarner83

    nicolegarner83 said 9 years ago

    Great advice!! I have some ideas I am writing down to help my shop out.

  • downpour

    downpour said 9 years ago

    I am just starting out. Loved your article.

  • kizzyrayan123

    kizzyrayan123 said 9 years ago

    Great advice. Thanks to all the contributors!

  • sukran

    sukran said 9 years ago

    I'll use these awesome tips before sunrise. Thank you very much

  • MysticalRaindrops

    MysticalRaindrops said 9 years ago

    Thanks for the tips!

  • capitalcitycrafts

    capitalcitycrafts said 9 years ago

    Thanks for sharing this great advice. I'm always looking for ways to improve.

  • tagyouritbykari

    tagyouritbykari said 9 years ago

    I definately need to get to sewing some cold weather stuff! Thanks for the shove!

  • LeahsGrannie06

    LeahsGrannie06 said 9 years ago

    Very helpful tips! Nice work!

  • poplovedesigns

    poplovedesigns said 9 years ago

    Wonderful tips! I've learned many of these things along the way - I wish I'd had someone to tell me these sorts of things a year ago! <3 Andrea

  • meliannaa

    meliannaa said 9 years ago

    thanks...wonderful tips.

  • elisawalshdesigns

    elisawalshdesigns said 9 years ago

    I'm ready Let's go!

  • symbioticsisters

    symbioticsisters said 9 years ago

    Whenever I check the status of my Etsy page, and see less activity than desired, I check out blogs like yours...encouraging, realistic, and even inspirational. Thanks for the great info!!

  • wildemoon

    wildemoon said 9 years ago

    Definitely interesting things to think about - thanks for sharing!

  • Type7872

    Type7872 said 9 years ago

    Good information. Congratulations on your success.

  • jguilddesigns

    jguilddesigns said 9 years ago

    Some good things to think about, thanks!

  • prissyantiques

    prissyantiques said 9 years ago

    lots of good information!! Thank you!!

  • BonTons

    BonTons said 9 years ago

    Great info

  • StringsnTings

    StringsnTings said 9 years ago

    Very inspiring, thank you so much for the wonderful information! These blog posts are what make me love Etsy so much!

  • BlueKimonoStudio

    BlueKimonoStudio said 9 years ago

    Danielle: this is a great post and I learned a lot, but one thing I didn't learn is exactly what you mean by a line. It would help to have that defined. Is a "line" a collection of products that's only offered for sale in one season? That's unified by a theme or color or season? I'm not clear.

  • aileenrae

    aileenrae said 9 years ago

    More helpful tips! Thanks so much!!

  • zstilo

    zstilo said 9 years ago

    Beautiful creations!

  • GiDu

    GiDu said 9 years ago

    I love this article! Great tips!! Thank you!!

  • bowtiquebycarey

    bowtiquebycarey said 9 years ago

    Thanks for all the info! It's so nice that so many people share helpful info.

  • bowtiquebycarey

    bowtiquebycarey said 9 years ago

    Always such great information available, Thanks!

  • jeanettespatisserie

    jeanettespatisserie said 9 years ago

    Thanks for the tips and very informative information.

  • embroideredheirlooms

    embroideredheirlooms said 9 years ago

    Great tips - thank you!

  • SillyBuddy

    SillyBuddy said 9 years ago

    Very helpful, thank you for this article.

  • TheNightjar

    TheNightjar said 9 years ago

    fantastic and very resourceful tips, TY so much

  • shouldershirts

    shouldershirts said 9 years ago

    Just starting out and these are great ideas!! Thank you.

  • gemalot

    gemalot said 9 years ago

    I have just opened my Etsy shop. I still have some fine tuning to do, however the wealth of information available on this site is priceless. If you have a chance, please check out my site and let me know what you think or if you have any suggestions ( I admire all of the Etsy sellers and value your opinion. Of course, if you like what I have done so far, please feel free to favorite me. Thanks so much!

  • hattricks

    hattricks said 9 years ago

    Great info from all! TY so much.. Lots to learn from smart, accomplished and giving folks on Etsy..

  • jessicarayes

    jessicarayes said 9 years ago

    So helpful! I'm glad I came across this.. Thank you for sharing!

  • TheMayFlower

    TheMayFlower said 9 years ago

    great article! i was just about to start on a collection too!

  • ElementalSpirit2

    ElementalSpirit2 said 9 years ago

    Wonderful and very useful information! I am working on a line for the fall in Polymer jewelry. This helps me to envision a more cohesive look for my shoppe. I appreciate the artists that have given of theri time and experience. Blessings!

  • BarkingBirds

    BarkingBirds said 9 years ago

    Great article! Also, thanks for the idea of a mailing list. I signed up with mailchimp. :)

  • poSali

    poSali said 9 years ago

    This article is just what I needed! Many thanks!

  • MiniMementos

    MiniMementos said 9 years ago

    Woah, great info. Thanks for the help! I'm going to bookmark this page.

  • omordah

    omordah said 9 years ago

    Excellent advise. Now I feel like I should go back to the drawing board!

  • birribe

    birribe said 9 years ago

    Great inspiring reading


    REVISEDJEWELRY said 9 years ago

    Thanks for the Great Advice

  • WayuuSusu

    WayuuSusu said 9 years ago

    thank you SO much for this article! I just opened my seocnd shop Wayuususu/ as a way to show my handmade items, separate from my vintage ones. I am now rethinking the store and working on unifying the looks, items, etc.

  • knitmystique

    knitmystique said 9 years ago

    Great advice!! Thanks

  • ShereesAtelier

    ShereesAtelier said 9 years ago

    Thanks for sharing this advice. The point about reaching out really hit home...I need to work on that!

  • PureSin

    PureSin said 9 years ago

    awesome ! thanks

  • mwgregory

    mwgregory said 9 years ago

    Thank you very much for the advice. :o)

  • gfayedesigns

    gfayedesigns said 9 years ago

    Thanks for the awesome tips!

  • anadiazarte

    anadiazarte said 9 years ago

    Great advice!, thank you so much!.

  • BlitheBonny

    BlitheBonny said 9 years ago

    Really really interesting and helpful.

  • littlebirddesignuk

    littlebirddesignuk said 9 years ago

    Thanks for the tips. I'm feeling more and more ready to create my new cohesive line of books!

  • bluepigeoncreations

    bluepigeoncreations said 9 years ago

    Makes me want to start a new line of creatures! Thank you

  • peanutmm

    peanutmm said 9 years ago

    Wonderful advice! Thanks for the interesting and helpful tips.

  • CEREAL49

    CEREAL49 said 9 years ago


  • CEREAL49

    CEREAL49 said 9 years ago

    WONDERFUL ----

  • CEREAL49

    CEREAL49 said 9 years ago


  • GemdropsoftheFalls

    GemdropsoftheFalls said 8 years ago

    Thanks for sharing! Every November we have an open house for our jewelry and we create a new Fall/Winter line because we have some loyal customers that we can't let down! Thanks for giving some insight that's more indepth about creating a line.

  • NatalieJCollection

    NatalieJCollection said 8 years ago

    It is great to get new ideas of how to make my business grow! i love creating new things, o starting a new line of products sounds like a great idea! Thanks for sharing!

  • StelmaDesigns

    StelmaDesigns said 8 years ago

    This is one of the most inspiring articles yet. I have not tackled launching a complete "line". I normally just work at my own pace and add new necklaces when I get then finished! Not very business like I am thinking.

  • iTagStudios

    iTagStudios said 8 years ago

    Terrific advice--thank you, dear Etsy shop owners, for your generosity and encouragement!

  • Silverdays

    Silverdays said 8 years ago

    great ideas

  • frannj67

    frannj67 said 8 years ago

    hi glad to read you all--I have been selling on pc for 10 years now and love it every day is a new adventure and now I was told about etsy a few months back and I hope my dollhouse mini's do just as good on etsy also, they are all from recycable items and every new idea that pops in my heads just amazes me as well as others I show them to. well good luck to everyone

  • frannj67

    frannj67 said 8 years ago

    I just love expressing myself on these pages thank you all for your ideas

  • SciFiKnits

    SciFiKnits said 8 years ago

    Thanks! This is informative and actually answers some questions about products we'd been thinking about.

  • paramijewelry

    paramijewelry said 8 years ago

    Great info! Thanks for all of the helpful tips:)

  • JoshuaByOak

    JoshuaByOak said 8 years ago

    Great tips. Thank you for the great article!

  • 1022SeaShellAve

    1022SeaShellAve said 8 years ago

    Such great information!!!!! YAY!!

  • SpackleTheGap

    SpackleTheGap said 8 years ago

    An absolutely fantastic article full of great info!!! Thank you so so much! :)

  • CharitableCreations

    CharitableCreations said 8 years ago

    Love all the great info!! Thanks so much for sharing!!

  • CounterFitCakes

    CounterFitCakes said 8 years ago


  • Julieriis

    Julieriis said 8 years ago

    So much good advice - thank you!

  • debdeanart

    debdeanart said 8 years ago

    Trying hard to bring atention to my Etsy shop...thanks for the advice!

  • kokadots

    kokadots said 8 years ago

    Fantastic stuff.....gave me a new direction to work on re-doing my shop! Thanks!!!!!

  • desertsoapstone

    desertsoapstone said 8 years ago

    Very helpful article! Thank you Danielle!

  • dirtdancestonewerks

    dirtdancestonewerks said 8 years ago

    Still searching for that perfect product line that I will have a passion for producing. Thanks for the info to keep me on track from the start.

  • AvaGirlDesigns

    AvaGirlDesigns said 8 years ago

    I think having a products line is very important so that you are focused and cohesive in your products. Great tips for all!

  • SamCovers

    SamCovers said 8 years ago

    Great advice! Thank you

  • space1171

    space1171 said 8 years ago

    This was very helpful. I'm a newbie just putting together my shop and really needed this.

  • isidro

    isidro said 8 years ago

    Thank you all for sharing your tips. I get something new every time I look this way.

  • stephanielevy

    stephanielevy said 8 years ago

    great article!!

  • handpaintedsilks

    handpaintedsilks said 8 years ago

    I think I can, I think I can, I think I can.... especially after this article! Thanks!!

  • prettypicking

    prettypicking said 8 years ago

    As someone who is just starting out I want to make sure I don't set myself up for failure...this article will definitely help with my success! Cheers :D

  • FriperieFrance

    FriperieFrance said 8 years ago

    I'm on the nursery slopes of this lovely site - about three days since I opened my shop. So words from the wise ones who've gone before is very helpful. Thank you. My first step into 'the community'.

  • spiranna

    spiranna said 8 years ago

    Very new to this and loved the advice given on your article. What a wonderful bunch of ideas..Thank you..:)

  • thedas

    thedas said 8 years ago

    Very great tips! thanks!

  • houseofistria

    houseofistria said 8 years ago

    AWESOME i overcame my internet shyness (which i dont have in real life, weirdly) and contacted two blogs to review my products/store... i hope theyll reply! thank you so much House of Istria xx

  • JKdesignsMe

    JKdesignsMe said 8 years ago

    Love the input.Would love for more people to see my store and give feedback.I'm new and not sure how to check how many views i've had. Also weither its not their style but would refer it to others or I love your stuff & do you have anything in "this color?".

  • ModernShop

    ModernShop said 8 years ago

    Very timely advice!

  • lovers2009

    lovers2009 said 8 years ago

    great estyers+++++++ amazing+++++++++++++++

  • KinkyCatDesigns

    KinkyCatDesigns said 8 years ago

    I came across this at the best time possible, thanks so much for the advice!

  • cosmiksouls

    cosmiksouls said 8 years ago

    Fabulous advice ... Thanks !!!!

  • megous

    megous said 8 years ago

    Mount Rainier in the Morning" by Matthew Bell is the winning image in the National Park Service's 2010 National Historic Landmark Photo Contest. Twelve other photos received Honorable Mentions, including one by MotorHome staffer Patricia Marroquin. ------------------------------------------- Used Motorhome UK

  • graceeverlasting

    graceeverlasting said 8 years ago

    Great ideas and very helpful

  • diaxeiros

    diaxeiros said 8 years ago

    When I started my Valentines "Heart me do" collection, I mentioned it also in the top of the shop announcement. Thank you for your useful tips!!

  • mehran

    mehran said 8 years ago

    Great,thank you.

  • brooknoel

    brooknoel said 8 years ago

    Great article. Thanks for the idea.

  • JudiRussell

    JudiRussell said 8 years ago

    Thanks for the great tips!

  • boutiquevintage72

    boutiquevintage72 said 8 years ago

    As always, a fabulously helpful blog ;) Thank you!

  • twistedsticks

    twistedsticks said 7 years ago

    Being a newbie, this was good info

  • lamarshockley

    lamarshockley said 7 years ago


  • brendasbijoux

    brendasbijoux said 7 years ago

    Just opened my shop tonight, so I was thrilled to see your tips! Thank you!

  • marliegh13

    marliegh13 said 7 years ago

    This was helpful, Thanks!

  • GreenAteliere

    GreenAteliere said 7 years ago


  • lindaalfred2000

    lindaalfred2000 said 7 years ago

    Always learn something useful here.

  • jacmatsuo

    Jacqueline Chan from whimsymilieu said 7 years ago

    I am launching a new jewelry collection in a few weeks - this was a good read; thanks! :)

  • milkthreads

    Caleb's Granni from MilkThreads said 7 years ago

    I have 3 new lines in my head already, now to find the time and money to market them.....I keep trying, but this is much harder than I thought it would be. Thank you for the info, I would be lost without all the selling tips and info.

  • OfaLahi

    Anau Henry from OfaLahi said 7 years ago

    Very interesting read, thank you so much for sharing it was very helpful!

  • 13Universe

    Len Pal from 13Universe said 7 years ago


  • CuriousKidsPortraits

    Lesley and Sarah from CuriousKidsPortraits said 6 years ago

    Great info - so much to take in! we are newbies on the block :)

  • newdesigner

    newdesigner from SDB2013 said 6 years ago

    Great info and very helpful. Thanks!

  • PaulinaB

    Paulina Buncic from TheCraftySampler said 6 years ago

    Thanks so much!

  • sybillovaas

    sybil lovaas from SybilsCasualElegance said 6 years ago

    I am working on a line of jewelry to add to my shop and this was really great information, it gave me a lot of new ideas to try. Thank you so much!

  • Zanieo

    Zane Zillner from InnerUAlchemy said 5 years ago

    Thanks for the encouragement! I am in the process of launching an aromatherapy line and these articles are great for finding motivation. Thanks again!

  • threadedfromheaven

    Courtenay Christian from threadedfromheaven said 5 years ago

    This was awesome, I am getting ready to revamp my shop. Very informative. Thanks for sharing

  • janekauer said 5 years ago

    Very good and helpful. I just opened my crochet store. Does the amount of items in store matter? Because my store haven't have any views so far! What should I do? Anyone can help?

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