Ella Tay is the senior brand marketing manager at West Elm. She works on marketing partnerships, in-store events, and international advertising. She loves flowers, a good cup of tea, and a well-executed pun.
Did you know that West Elm has been working with Etsy since 2010? Our partnership is rooted in our shared beliefs around elevating handmade products and helping makers, artists and crafters grow their businesses. In fact, we use Etsy products as props in our catalog, we feature Etsy sellers on our website, and we source local products through Etsy Wholesale for our West Elm LOCAL assortments.
One of our favorite ways to support Etsy artists is to create Etsy pop-ups at West Elm stores where we can introduce our customers to some of the amazing makers, artists, and crafters in their own communities; this year we were excited to host our first international Etsy pop-ups in London, Sydney and Melbourne, reaching new audiences worldwide. For one day, Etsy becomes a physical reality within the four-walls of a West Elm store, and it’s exciting to see West Elm customers and Etsy fans alike discover new sources of design, style, and handmade inspiration. In fact, all of the images in this post come from our recent LA pop-up with Kelly Lanza of Studio DIY!
Here are some upcoming Etsy + West Elm events, many curated by local tastemakers.
Saturday, July 26, 2014 in Nashville, Tennessee with James McCoy of Bleubird
James Kicinski-McCoy is a writer, product designer, and blogger behind Bleubird. She is also co-founder and editor of Mother Magazine. She lives in Nashville, Tennessee with her husband and four children.
September 13, 2014 in Columbus, Ohio with Faith Durand of The Kitchn
Faith Durand is Executive Editor of The Kitchn, one of the United States’ largest online publications devoted to home cooking. Faith is also the author of Bakeless Sweets, the first cookbook dedicated to pudding and no-bake desserts. Her newest cookbook is The Kitchn Cookbook, coauthored with Sara Kate Gillingham, to be published October 7, 2014. Faith lives in Columbus, Ohio, with her husband.
For more curated picks, be sure to check out West Elm’s page on Etsy. Will you be attending an upcoming pop-up?