I’ve been to about a thousand craft shows and met about a hundred thousand crafters. Cleaning out my junk drawer this weekend, I had an epiphany after tossing out a huge pile of business cards: they just aren’t the most effective or fun way to promote yourself. (Though not a bad idea to have!)
Do you really want your business info floating about in a junk drawer with coupons, take-out menus and other miscellany? Here at the labs we make Etsy bandanas, mini-posters, lip balm, stickers, temporary tattoos and other inexpensive handmade items to give away. Your objective is to be remembered, so make your promotional items memorable!
Where’s the best place to look for promo inspiration? TheSampler! (Check out this Storque article if you haven’t heard of TheSampler.) The promotional and sample items sent in to give away in fancy promo packs are really creative and inspiring. Check out this months donations here.
Below are some cool promo ideas on Etsy. Be sure to let us know how you creatively promote your Etsy shop in the comments!