After attending dozens of craft fairs, I’ve picked up some tips for creative displays. Read on to learn from my experiences selling in person and attending shows on the indie craft fair circuit.
Think of your booth as a pop-up flagship store.
My biggest mistake was prioritizing a display that was easy — easy to set up, easy to carry, etc. Craft shows are hard, but they only last a day or two, so put in the extra work and you’ll make up for it in impact.
Don’t go overboard — keep it simple.
Have a peek at Shauna and Stephen of Something’s Hiding in Here‘s display above, not a shade of turquoise out of place. These two are pros! There’s something inviting about the neat orderliness of their booth. Try not to overwhelm your craft show shoppers with too many tchotchkes (or too much work!). A few vintage pieces to add for je ne sais quoi is all you need.
Vary the height of your display.
This will allow your booth to be seen from farther away, and will let more than one or two browsers come by and shop at the same time.
Plan it out beforehand.
Pop your tent up in your backyard, pull out folding tables and set up your entire display. What can you take further? What should you take away? Will your booth stand out next to Your Secret Admiral‘s or Rebound Designs’, shown above?
Get rid of the table.
I know that’s not always a practical solution, but brainstorming ways you can set up your booth can help you in the long run (even if you do end up with a tabletop display).
Lastly, don’t take your booth too seriously.
Adding a quirky touch can help strike up conversations with a passersby.
The very most important part of any booth, however, is a big smile! So remember to have fun.