Welcome to the first in a new series of blog posts publicly answering your Etsy questions. Have a question about running your Etsy business? Ask away in the Etsy Success Team Forum and you might be the next seller to be featured in this series. Now let’s start with this question from Julianna of mysteryandmanners:
This is a total shot in the dark, but I thought I’d reach out to you for your opinion.
I’ve been a seller on Etsy for over a year and have had 57 sales so far, mostly as a result of relisting items (I list/relist about 2 items every day) and doing my best to spread the word on Facebook and in person. I sell in stores and use my Moo business cards to bring people back to my Etsy store. My dream is to be one of those sellers profiled in the Quit Your Day Job series. After a year, I was hoping for more business, despite the fact that there are so many jewelry sellers on Etsy. I haven’t made it to the front page yet (which I sort of see as both the holy grail and a benchmark of Etsy success). I create treasuries and chime in from time to time on the Forums. At this point, I am reevaluating what I need to be doing.
Any ideas or insight would be very much appreciated!
Your shop is well branded and the work and photos are lovely. There are a few tweaks you can do to your item listings to help be found, but the main issue I want to talk about is inventory. Specifically, you need more!
Have you heard of the 80-20 rule of inventory? It goes something like this: For most businesses, 80 percent of sales comes from 20 percent of your inventory. So, in theory, your Etsy shop should be stocked with enough items to sell that top 20 percent. However, I think a small handmade business might look more like 60-40. Each business has its own unique ratio and you can always work on improving it. So stock up your shop for views, treasuries and sales.
You said you’ve popped into a few Etsy Forum threads, but I wonder if you are making connections. Think of chatting on the Forums, in Etsy Teams, on Twitter and Facebook as a way to start genuine conversations with fellow sellers, bloggers, handmade aficionados and fans. Ask yourself, “How can I connect with this person/group of people in a way that would inspire both of us?”
A few other tweaks:
Your item titles could stand to be a bit longer. Perhaps instead of SEATTLE bracelet, maybe add a few key words and make that: Seattle Grey Crystal and Pearl Charm Bracelet. Also, craft your descriptions a little more and make sure you are answering your buyers’ questions.
I’d love to see models in your photos – especially wearing bracelets and necklaces. Have a peek at what jewelry is flying off Etsy’s virtual shelves by browsing through Pounce. I think you’ll find many of the jewelry listings use models to illustrate style and scale.
Lastly, keep having fun with your small business and jewelry designs. I can tell which pieces you’ve enjoyed creating – keep pushing the creative envelope! Buyers (and treasury makers) can tell when you’ve really enjoyed creating a piece — kind of like when you eat a great meal made with love.
Best of luck growing your small business!