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Accessorize This: The Uniform Project

Dec 15, 2009

by Vanessa Bertozzi

Etsy.com handmade and vintage goods

Wearing the same dress every day for a year is unimaginable for most of us. But Sheena, along with her collaborator Eliza, of the Uniform Project took up that self-imposed challenge and made a “little black dress” — the launching pad for a full year of fashion improvisation. What resulted is an inspiring collection of creative reuse and outside-the-box accessorizing. It’s not just about clothing and consumption — the Uniform Project raises our expectations for fashion ingenuity and in creating this spectacle, raises money and awareness for underserved kids who need funds for school uniforms.

Read on for the interview we did with Sheena Matheiken and Eliza Starbuck. Please join us on December 21, 2009 from 4 – 8 p.m. at Etsy Labs and the Virtual Labs for a special Craft Night and used clothing swap. The Uniform Project will be there, and Megan Nicolay, author of Generation T, will demo a quick and easy project for transforming your old T-shirts into fresh accessories. 

How did you get the original idea for the project? What cause are you supporting?
SHEENA: The notion of wearing the same dress for a year isn’t necessarily a new concept, many artists have done this before. The works of Andrea Zittel and Alex Martin come to mind. For me, it was about giving myself a fun creative challenge, and also making something of consequence, something that people could engage and participate in. When I discovered Akanksha and the wonderful work they are doing for children living in Indian slums who cannot afford an education, it just made sense to make it a fundraiser. Every year Akanksha spends $360 on the education of each child in the slums that they can support. The number correlated so well to my 365 day model that I decided to set aside a dollar every day as I post the daily picture of me in uniform. This way I would have just enough to sponsor one child by the end of the project. With this as an example, we hoped that people will follow suit and make donations to the cause through our website. That’s how it all began.

Sheena has seven copies of the dress, does she have the days of the week sewn into them?
ELIZA: That would have been a cute feature. I spent 4 months making the dress, and we just barely made our May 1 kick-off deadline. We were running to the tailor the night before to get the button holes put into the first dress for her to wear. By the time we got all the buttons sewn on, we were pretty much through with the sewing. Plus, my embroidery is a bit rusty.

How does this project fit in with handmade movement and reuse we associate with vintage?
ELIZA: When Sheena first approached me with the Uniform Project idea, I was hesitant because I had sort of vowed to not make “new” items ever again. I was recovering from working in the fashion industry. But after she explained her idea I got really excited at the prospect of promoting the wearing and reusing of vintage (a personal love for both of us) and how it would encourage people to refashion and hand craft things to wear. The stigma attached to the reuse and handmade culture is that it is frumpy or uninteresting, so we really wanted to challenge that notion and prove that sustainability is not only stylish but if done with some care and creativity, can even reach couture caliber. The overwhelming response and support we’ve received from the reuse and handmade community via accessory donations and blog shout-outs, I think, is a testament to this.

Have you seen other people interpreting the project and doing their own spin on it?
ELIZA: There have been a couple folks that were inspired to take on the UP Challenge and blog or write about it. There were a couple news reporters in the UK and Canada that took it on to see if they could do it for a week in the office. One of our favorite supporters, a blogger named CAG Reinvented, went so far as to challenge us to a LBD duel! It was all a win-win for us as she helped us raise more funds for Akanksha through her blog.

How is the project going global?
SHEENA: The blogs and social networks picked up our project within days after our site launch, and we’ve had incredible followership from all over the globe. Seven months into the project, we’ve received over 1.5 million site hits and we’ve raised over $40,000 in donations (that’s over 100 children in school). We’re also bombarded with emails from people who want to donate accessories to the project, and the comments section of the daily posts are thriving with colorful debates around sustainability, fashion and philanthropy. The best part is that the site is now becoming a great global platform for sustainable designers and hand-crafters to showcase their work by donating accessories to the project. It’s a win-win for everyone!

In addition, we’ve also had supporters throw us fundraiser parties in their own hometowns. One such event happened in Galway, Ireland, which we were lucky enough to attend. This year the Uniform Project has also been to Austria, England, Scotland, and our most exciting trip is coming up in January when Sheena will be traveling to India to visit the Akanksha centers.

Any tips for folks who have an inventive project that supports a good cause? How did you initially get the word out?
SHEENA: If you feel you have an inventive idea, the initial thing is to think good and hard about what you really want to do and say. Put some serious effort into it, be skeptical of your own ideas and force yourself to refine and refine, so they can be as strong as possible. You really need to play devil’s advocate against yourself. Because, trust us, the web world will be itching to do that for you later. Also, the success of an idea depends on the strength of your execution. And if it’s for a good cause, you have to believe in the cause 100%, and then you owe it to that cause to do the absolute best job possible. And lastly, (and this is perhaps the most important element): follow through. Every day.

And put your heart into it, work really really hard — all those cliches are true. Personally, I feel like I’m always a bit naive about the magnitude and potential of something when I conceive it. I just get carried away because I’m having so much fun coming up with it. So that’s the key element, having fun. If you’re having fun, you won’t feel so daunted and you won’t let skepticism creep in, and you’ll take that leap.

As for getting the word out, embrace the web. If you’re not web savvy, the first step is to not be intimidated by it, and recognize its unprecedented ability to build loyal networks and communities that can spread a message faster than any traditional media. And then get the right people to help you.

After the 365 days, what is up next?
ELIZA: Sheena will probably wake up with the question, “What on earth am I going to wear today?!” We’ve actually got some great ideas in the works for next year, starting with putting our dress into market.

Any plans to make the dress for others or licensing the pattern?
ELIZA: Absolutely. We’ve gotten such an overwhelming wave of requests for the 365 day dress, that we couldn’t walk away from the opportunity to encourage others to take on the UP model and mission. We’re currently looking into manufacturing the dress, finding the right organic fabric and an affordable manufacturer who aligns with our sustainability mission. There are so many variables involved in creating something responsibly, and we are taking our time to ask the right questions and do the necessary research. We like the idea of sharing the pattern too, which has also repeatedly been requested by the home sewing set. We tend to agree, the most sustainable method is making it at home.

Where does Sheena get her fashion inspiration?
SHEENA: Inspiration comes from everywhere — the web, a song in my head, the streets of New York. I like to keep things spontaneous and try not to plan ahead. The waking hours will usually inspire something depending on my state of mind and the typically unpredictable New York weather. I also have collected vintage and pre-owned one-off items for years now. Having them at my disposal allows me to improvise and randomly throw things together. My best ensembles have been a product of spontaneity and serendipity. But there’s also been some great thematic days that were pre-planned and labor intensive. I handmade the costume for the Mermaid Parade on June 20, which was very much a Gareth Pugh inspiration. A lot of sketching and research went into that. And then there was the wedding attire, on June 14, for which Eliza custom crafted a dramatic, tiered silk collar. Then there was Halloween, for which we used all the packaging material lying around from all our accessory donors and hand-crafted the flowers that turned me into the evil sea sprite in the garden.

Which blogs, magazines, etc. serve as inspiration?
SHEENA: My day job is in the interactive field, so I practically live on the web. There is a lot that seeps into me subconsciously from the web. I used to tune in to see what some of my favorite fashionistas are up to — Susie Bubble, Style Rookie and blogs like Lookbook, Sartorialist, etc. But lately, juggling two full-time jobs has taken its toll on all the cyber slacking.

What clothing does Sheena miss the most?
SHEENA: There’s really nothing in my wardrobe that I haven’t been able to wear with the uniform if I get creative with it. Pants, blouses, sweaters, skirts, even other dresses have all come into play despite my wearing my uniform dress. I think this is a great testament to the versatility of Eliza’s brilliant LBD.

Are you thinking about any New Year’s resolutions? Have you ever done a 365 day challenge? Tell us in the comments below!

Don’t forget to join Sheena, Eliza and Megan for Craft Night December 21. Look for details on Thursday’s Craft Night post. If you want to donate to the Uniform Project’s cause or donate eco-friendly handmade or vintage accessories, please see their website.

RESERVED - DO NOT BUY PLEASE
RESERVED - DO NOT BUY PLEASE
Sold
Boot Cuffs in Olive
Boot Cuffs in Olive
Sold
Knee High Suede JAZZ Boots
Knee High Suede JAZZ Boots
Sold
simple brown leather clutch pocket
simple brown leather clutch pocket
Sold
MINK Neckwarmer \/ Earwarmer in Cappuccino
MINK Neckwarmer \/ Earwarmer in Cappuccino
Sold
vintage cream TAPESTRY BOW heels
vintage cream TAPESTRY BOW heels
Sold
vintage RICH BROWN WOOL beret
vintage RICH BROWN WOOL beret
Sold
Xtra Slouchy Wide Brim Beanie...Lush Black
Xtra Slouchy Wide Brim Beanie...Lush Black
Sold
trafalgar suspenders. SUSPENDERS
trafalgar suspenders. SUSPENDERS
Sold
amesbury clutch
amesbury clutch
Sold
vintage 1920s louise brooks CORDE' handbag
vintage 1920s louise brooks CORDE' handbag
Sold
the raven's wings
the raven's wings
Sold
black suede SLOUCH cuff heel boots 10
black suede SLOUCH cuff heel boots 10
Sold
RESERVED for kristel69 Vintage IVORY Cowboy Boots 4.5
RESERVED for kristel69 Vintage IVORY Cowboy Boots 4.5
Sold

166 comments

  • mythunderstood

    mythunderstood said 6 years ago

    Nice post!

  • zebracakes

    zebracakes said 6 years ago

    I want everything!!! LOVE IT!!!

  • StaceyGynn

    StaceyGynn said 6 years ago

    I love The Uniform Project!! :)

  • whitemetal

    whitemetal said 6 years ago

    cute!

  • moonovermaize

    moonovermaize said 6 years ago

    Sheena and The Uniform Project are both amazing! She wears that dress so well and has raised lots of money for such a great cause. I don't think her twitter account was mentioned....you can keep up with her here http://twitter.com/UniformProject

  • jewelrybyjackie

    jewelrybyjackie said 6 years ago

    Wow! This is so inspiring! Thanks!

  • VintageEye

    VintageEye said 6 years ago

    fantastic!

  • rebeccasanchez

    rebeccasanchez said 6 years ago

    High art.

  • BabbidgePatch

    BabbidgePatch said 6 years ago

    fabulous challenge! no outrageous 365 challenge for me in my near future, other than checking in on my Etsy account every day!

  • JMCdesigns

    JMCdesigns said 6 years ago

    She chose one of my scarves from my http://www.etsy.com/shop/bobnstitch shop. I love what she is doing!!!!

  • independent5050

    independent5050 said 6 years ago

    Very resourceful and creative. This takes the less is more concept to another level. Well done.

  • visionquest

    visionquest said 6 years ago

    WOW!! what a GREAT project !

  • reiddamnit

    reiddamnit said 6 years ago

    wearing essentially the same dress for 365 days would be torture...I am so impressed!

  • MariesVintage

    MariesVintage said 6 years ago

    This is such a cool project. I donated a pair of boots a while back and it was a lot of fun seeing them show up in one of Sheena's outfits!

  • taylorseclectic

    taylorseclectic said 6 years ago

    Really interesting challenge to read about! It's great to see how much creativity and ingenuity went into every aspect of the Uniform Project.

  • TwistedCrystals

    TwistedCrystals said 6 years ago

    unique picks :)

  • topsyturvydesign

    topsyturvydesign said 6 years ago

    Cool Beans!

  • odiliafu

    odiliafu said 6 years ago

    Very cool!! I love accessories and this project gives me inspirations on how to be creative.

  • SewnNatural

    SewnNatural said 6 years ago

    fantastic project, thrilled to see it featured on Etsy. yay for Sheena.

  • YayaOrchid

    YayaOrchid said 6 years ago

    What an interesting concept. Gorgeous photos!

  • branda

    branda said 6 years ago

    Super cool idea! :-) ;-)

  • nowonder

    nowonder said 6 years ago

    so avantgarde!

  • MzzzMagpie

    MzzzMagpie said 6 years ago

    brilliant!!!

  • BetaBoutique

    BetaBoutique said 6 years ago

    wow, this is so cool!

  • urbanknitfits

    urbanknitfits said 6 years ago

    love this project, we've been following and checking in from day one!! I had a friend in college do something like this- but it was only for a month! Keep up the inspiration! very green!

  • LadyLuLus

    LadyLuLus said 6 years ago

    Beautiful style!!!!

  • AurelieLeChat

    AurelieLeChat said 6 years ago

    Brilliant. I like the idea that accessories can completely change an outfit from one day to another.

  • TheUniformProject

    TheUniformProject said 6 years ago

    Our New Year's resolution is to elevate the face of Crafting to Couture with the help of Etsy talent like yourselves. Bring it! :)

  • charmedmsure

    charmedmsure said 6 years ago

    This is so inspiring and cool! Thanks for sharing

  • blueberrydeluxe

    blueberrydeluxe said 6 years ago

    Love love LOVE The Uniform Project. It's just such a simple and FANTASTIC idea! Love you guys! xo Blue

  • emilybidwell Admin

    emilybidwell said 6 years ago

    Thanks TheUniformProject! This is terrific.

  • Lollapanoplies

    Lollapanoplies said 6 years ago

    a beautiful concept....what a labor of love!

  • TangBaby

    TangBaby said 6 years ago

    A dream of mine has always to wear my own sort of uniform, if I had the shape for it, I'd totally go with wearing a little black dress year-round. I definitely never imagined the possibilities of accessorizing a uniform. Great stuff going on here. Thanks for the inspiration.

  • craftscafe

    craftscafe said 6 years ago

    ha! maybe wearing the same necklace for a year would be easier... i could make that happen!

  • Xenotees

    Xenotees said 6 years ago

    Awesome interview! Eliza is involved in so many incredible projects! ( She is a gorgeous model too! :D http://www.etsy.com/view_listing.php?listing_id=36643866 )

  • humblebea

    humblebea said 6 years ago

    Very cool, I really enjoyed this story! (-:

  • HibouCards

    HibouCards said 6 years ago

    Love it!

  • RageoftheAge

    RageoftheAge said 6 years ago

    Interesting and so lovely. :)

  • kumolover

    kumolover said 6 years ago

    very nice and creative. love the uniform project.

  • thebestvintage

    thebestvintage said 6 years ago

    Love this story!

  • aurorapalesca

    aurorapalesca said 6 years ago

    great idea, and beautiful design!

  • dreamgifts

    dreamgifts said 6 years ago

    so cool love these styles!

  • beulahveda

    beulahveda said 6 years ago

    love the Uniform Project! so inspiring.

  • 2ReVert

    2ReVert said 6 years ago

    wow, wow, wow! Seriously love what you guys are doing. This is so fun and doing something positive, love it. cheers, J+J of 2ReVert :)

  • allthenumbers

    allthenumbers said 6 years ago

    What a BRILLIANT idea!! I would so do this. (Can't at the moment due to a quickly expanding waistline, but once I'm back to my normal shape I will totally try it.) I'd also definitely buy the dress pattern - it's super cute!

  • Ebruk

    Ebruk said 6 years ago

    Fantastic

  • rowenamurillo

    rowenamurillo said 6 years ago

    I've loved this project since I first saw it. I think you guys should sell you LBD on etsy... whaddya think?

  • oldworldprimitives

    oldworldprimitives said 6 years ago

    So fun and creative!

  • Vivavivant

    Vivavivant said 6 years ago

    Incredible! This project is not only inspiring but motivating as well. Sheena- you've done well. :-)

  • MyMoms

    MyMoms said 6 years ago

    Great article, love the picks!

  • sewlola

    sewlola said 6 years ago

    Love, love the video ... and her idea!

  • wilsons

    wilsons said 6 years ago

    dang. I'd love to get the pattern for that dress. how inspiring!

  • rakshniyavintage

    rakshniyavintage said 6 years ago

    I've known about this project for a while and it's such a great one!

  • sharonclancydesigns

    sharonclancydesigns said 6 years ago

    Wow, amazing! Love this post, thanks for sharing!

  • breadandroses2

    breadandroses2 said 6 years ago

    Remarkable. And for the best cause possible: children's education. Thanks so much for this!

  • poppyswickedgarden

    poppyswickedgarden said 6 years ago

    Wonderful! Just Wonderful!

  • annekibbe12

    annekibbe12 said 6 years ago

    I did wear a uniform for 12 years! When I got to college, I wore my favorite grey sweater for 3 months not batting an eye lash. Though, my boyfriend at the time said he did not recognize me with out the sweater. Just a little note on uniform wearers.

  • tiemee

    tiemee said 6 years ago

    Very cool idea and unique!

  • craftpile

    craftpile said 6 years ago

    thank you! Fantastic!

  • earlybirdcreations

    earlybirdcreations said 6 years ago

    Wow, what a truly unique experiment! Fantastic results too :)

  • ArtisticIntentions

    ArtisticIntentions said 6 years ago

    Very interesting project!

  • DailyJumpsuit

    DailyJumpsuit said 6 years ago

    All sales from my etsy shop during December will go straight to The Uniform Project. These ladies are a constant source of inspiration for me... A little self-promotion can't hurt when it's for a good cause, right?

  • whiletheyplay

    whiletheyplay said 6 years ago

    AWESOME. I love ALL of it!

  • BranchandBirdie

    BranchandBirdie said 6 years ago

    Fantastic! Creative and Inspirational! I love it!

  • shopKCQ

    shopKCQ said 6 years ago

    not only awesome but so inspirational!

  • paramountvintage

    paramountvintage said 6 years ago

    so neat!

  • baconsquarefarm

    baconsquarefarm said 6 years ago

    How clever and creative is this~ I'll be in the lab for this one.

  • birdie1

    birdie1 said 6 years ago

    some great ideas

  • amandadeer

    amandadeer said 6 years ago

    so cool!

  • Teagan08

    Teagan08 said 6 years ago

    This is a creative idea, however, it does not belong to Sheena Matheiken. Sheena STOLE the idea from Andrea Zittel an artist who was featured on the PBS series ART:21. Andrea began the Uniform Project in 1991. It is her concept and idea and now someone else is claiming it as her own. Look on PBS.com and see for yourself. http://www.pbs.org/art21/artists/zittel/card2.html

  • dragonfly1

    dragonfly1 said 6 years ago

    Bravo to you and to a great cause!

  • dragonfly1

    dragonfly1 said 6 years ago

    To Teagan08 - FYI - Sheena states in the first paragraph of the article that she was not the first to come up with the idea and mentions Andrea Zittel by name. I thought maybe you had missed this!

  • indivisual

    indivisual said 6 years ago

    very good but i agree with teagan08. this is andrea zittel's idea. one of my fave artists. i am against stealing of ideas. the necklace idea on the very first picture is also stolen from peoplescouture! check out the varieties of this idea; http://www.etsy.com/view_listing.php?listing_id=31173032 do it without stealing!

  • shecological

    shecological said 6 years ago

    I love this project and was thrilled to click on her blog one day to see Etsy's own CRICKETAPOLLO textile necklace as one of her accessories!! Go Cricket!

  • shecological

    shecological said 6 years ago

    Oh yeah, I thought she looked like the model in Xenotees!

  • girltuesdayjewelry

    girltuesdayjewelry said 6 years ago

    Love it! So creative!

  • artofjane

    artofjane said 6 years ago

    This is a fabulous idea. I love all the ideas behind it!

  • twoknit

    twoknit said 6 years ago

    Great idea !!!!

  • BrianaEdelmanDesigns

    BrianaEdelmanDesigns said 6 years ago

    I love it!

  • undertheroot

    undertheroot said 6 years ago

    These two are magnificent!

  • reticulateddesign

    reticulateddesign said 6 years ago

    THIS is so KEWL. Such a grand idea!

  • voleurdebijoux

    voleurdebijoux said 6 years ago

    Amazing project! Everyone can set aside $1 a day to help improve the lives of others in need. There are so many wonderful foundations out there. This is such a fabulous story! :)

  • opendoorstudio

    opendoorstudio said 6 years ago

    this is wonderful! I just love the innovation!

  • lalucita

    lalucita said 6 years ago

    The Uniform Project looks very cool. Keep up the good work!

  • lilworkerb

    lilworkerb said 6 years ago

    GENIUS!

  • ModernMetalJewelry

    ModernMetalJewelry said 6 years ago

    Fabulous and fun story!

  • depuis

    depuis said 6 years ago

    This is so adorable and inspirational, way to go!

  • spacejam

    spacejam said 6 years ago

    wow!! so cool!

  • lilyja

    lilyja said 6 years ago

    Very cool!:)

  • LoveyByIshaB

    LoveyByIshaB said 6 years ago

    Great Idea! and so practical and economical!

  • skyparlor

    skyparlor said 6 years ago

    ingenuity at its finest and to be coupled with a cause is even more of a reason to applaud!

  • skyparlor

    skyparlor said 6 years ago

    ingenuity at its finest!- and to be coupled with a cause is even more of a reason to applaud!

  • Bluebrooch

    Bluebrooch said 6 years ago

    Fabulous project!!!

  • thetikipets

    thetikipets said 6 years ago

    To Indivisual, If every artist or designer (or dancer or film maker, should I go on?) had to come up with a completely new idea that had never been done before in any shape or form, and was not even remotely influenced by anything that had gone before it we'd be screwed. Artists and designers of all ilks take inspiration from all sorts of things including (shock horror) other artists and designers. Sheena stated (as pointed out by Dragonfly1) that the original concept of The Uniform Project was not her own. Nowhere in her profile does she claim it was an original idea. As long as we give respect to those who have influenced us and don't try and pass an idea off as our own, original concept I can't see how it can be called stealing. I think she's done an amazing job raising money and awareness for Akanksha. This is what we should be focusing on.

  • MultiKulti

    MultiKulti said 6 years ago

    I'm a fan of this project :)

  • konkokto

    konkokto said 6 years ago

    woaaaw, I truly love that style !

  • goodgirlsstudio

    goodgirlsstudio said 6 years ago

    Very inspiring project!Thanks for sharing!

  • tomatored

    tomatored said 6 years ago

    Great idea- neutral colors, clean lines with fab accessories- LOVE all the vintage! But, no vintage jewelry?

  • tomatored

    tomatored said 6 years ago

    great idea- I love pairing neutral clothing with clean lines and fab. accessories- Love al the vintage-but, no vintage jewelry?

  • chirecykling

    chirecykling said 6 years ago

    Wow!very cool!I truly love that styl!!!!!!!!!!!

  • raisinlike

    raisinlike said 6 years ago

    Touching, beautiful, creative, spiritual - you ladies rock!

  • faireezfly

    faireezfly said 6 years ago

    i've known about this project for a while now and think it's absolutely wonderful :) i took on my own 365 project last year when i started my blog, one a day (www.sofiatome.wordpress.com) and it's hard enough taking one picture a day, let alone coming up with inventive ideas to outfit the same dress. congrats <3

  • VelveteenHabbit

    VelveteenHabbit said 6 years ago

    MISSION POSSIBLE!!! THANK YOU FOR HELPING KIDS!!!

  • embellishjewelry

    embellishjewelry said 6 years ago

    How amazing to support a good cause in such a fun and creative way! Congrats!

  • steinschmuckdesign

    steinschmuckdesign said 6 years ago

    Absolutely amazing and fantastic!!! Thanks!

  • kathiroussel

    kathiroussel said 6 years ago

    a beautiful project undertaken by two beautiful people- very inspiring!! thank you for sharing!

  • msduds

    msduds said 6 years ago

    Love this! Thank you.

  • waggerwear

    waggerwear said 6 years ago

    Great idea !

  • StudioCherie

    StudioCherie said 6 years ago

    Excellent article. Thank you so much for reporting this in detail.

  • SixSkeins

    SixSkeins said 6 years ago

    Great project - inspiring!

  • SepiaSmiles

    SepiaSmiles said 6 years ago

    Gosh, I wish I had such style!

  • LaLah

    LaLah said 6 years ago

    I have been following the Uniform project since the beginning! SO happy to see her on here!!! I am always amazed at her ability to accessorize!

  • samsstuff

    samsstuff said 6 years ago

    So many cute interpretations of the little black dress! This sounds like a really fun project. Thanks for posting.

  • recycledwares

    recycledwares said 6 years ago

    unique idea and looks like endless possibilities.

  • nezoshop

    nezoshop said 6 years ago

    Awesome..Love it!...

  • HelloVictory

    HelloVictory said 6 years ago

    YAY!! Awesome article and video. Cant wait to spread the word!

  • sarahdunnarts

    sarahdunnarts said 6 years ago

    that just blows my mind... I feel like I always look the same, gonna use some of those ideas!!

  • PreciousPromisesAust

    PreciousPromisesAust said 6 years ago

    You go girls. What an inspiration.

  • indivisual

    indivisual said 6 years ago

    to thetikipets, i do not agree with anything you say. i thought 'monkey see monkey do" was for monkeys. we as human beings with our substantial brains, should be able to come up with new and original ideas, and yes, all the time! it is unacceptable to steal other people's ideas and get credit for it, as we see it happening right here. i think little more explanation and introduction about the artists andrea zittel and alex martin would have been good, from whom these ideas were "borrowed" to the minutest detail. not only the zittel's title for the project is identical but the logo (little drawing of the dress) is exactly like alex' brown dress and even her video's style is similar. nothing is original about the concept of this project. and what is with the neck piece idea on the very first picture? i'd like to know from where that was "borrowed"? however, there are things about this project that i like very much; styling is really good, the model is absolutely stunning and the fact that it is tied to giving, makes it kind of palatable.

  • ToxicInk

    ToxicInk said 6 years ago

    Those black widow leather gloves are hot!

  • VintiqueLa

    VintiqueLa said 6 years ago

    I'm totally going to post this everywhere. Awesome Video, Great Idea, and lovely article.

  • Iammie

    Iammie said 6 years ago

    very nice!

  • FairyDecos

    FairyDecos said 6 years ago

    I Love also this idea, pictures and everything about it. Unique! Love, FairyDecos

  • Lolavintage

    Lolavintage said 6 years ago

    the uniform project is so COOL! What an awesome way to raise money for a cause.

  • LeilanniLand

    LeilanniLand said 6 years ago

    What an amazing idea!

  • tweeprints

    tweeprints said 6 years ago

    very nice.

  • hazelmehoo

    hazelmehoo said 6 years ago

    wonderful!

  • peoplescouture

    peoplescouture said 6 years ago

    very cool!

  • peoplescouture

    peoplescouture said 6 years ago

    very cool!

  • peoplescouture

    peoplescouture said 6 years ago

    very nice!

  • worksandfinds

    worksandfinds said 6 years ago

    I remember something similar from some time ago. It had to be on TV...hmmmm. Now I'm confused.

  • lynndavid

    lynndavid said 6 years ago

    Wow, what a cool idea! Love it!

  • Teagan08

    Teagan08 said 6 years ago

    Right on Indivisual! Taking inspriation from the work of another artist is one thing but taking the whole idea and passing it off as your own is a totally differnt thing. Sheena's website says she concieved the uniform project. Mentioning Andrea Zittel's name once on ETSY does not change ther fact that she stole the idea. It saddens me that she is being rewarded for lack of creativity.

  • gullistCraft

    gullistCraft said 6 years ago

    The uniform project is very cool!

  • artobjectvintage

    artobjectvintage said 6 years ago

    Thanks for sharing. I love the idea of utilizing something so basic to effect positive social change.

  • maijutzeler

    maijutzeler said 6 years ago

    wow lovely blog! 6_6 thanks heap for sharing...

  • vivi8

    vivi8 said 6 years ago

    so cool!!

  • EverybodyElse

    EverybodyElse said 6 years ago

    Super cool! I've seen projects like this before, but none of them really had a purpose aside from letting people know that no one notices what you wear day to day (not so, I wear the same four shirts over and over and everyone knows). Glad to know about this!

  • DesignByMagriet

    DesignByMagriet said 6 years ago

    Great project!

  • winniethegoo

    winniethegoo said 6 years ago

    This is super cool!!!

  • BlingFaktory

    BlingFaktory said 6 years ago

    Amazing creativity! A very special-crazy project. I enjoyed this one mucho much.

  • monkeyandsquirrel

    monkeyandsquirrel said 6 years ago

    ahhh... i've been keeping up with the uniform project for quite awhile now. so glad to see it highlighted here. it's such a great cause and so very creative too!

  • craftjunky

    craftjunky said 6 years ago

    oh so super cool!

  • rlmstudios

    rlmstudios said 6 years ago

    this is great! and inspiring! so inventive

  • evilbunnies007

    evilbunnies007 said 6 years ago

    THis is amazing!the clothes AND the cause :)

  • Thisavros

    Thisavros said 6 years ago

    that's very inspiring. we all have too much stuff.

  • Autumnreed

    Autumnreed said 6 years ago

    I'm a bit late but I love it!!!

  • AliceSioux

    AliceSioux said 6 years ago

    love it, Love It, LOVE IT!

  • susaneastman

    susaneastman said 6 years ago

    fantastic!!!!!!!

  • gashjewels

    gashjewels said 6 years ago

    Brilliant !!

  • polkadotscloud

    polkadotscloud said 6 years ago

    crazy projects and lovely outfits :)

  • JeansVintageCloset

    JeansVintageCloset said 6 years ago

    I remember my parochial school pinafore, green/blue checked and not so stylish, I like the red and black dress and the hats, the 50s leopard pill box hat is elegant

  • SugarAndSpiceCharms

    SugarAndSpiceCharms said 6 years ago

    Such a great post!

  • OhMaudlinMe

    OhMaudlinMe said 6 years ago

    ah! me loves, me loves!

  • photographicamy

    photographicamy said 6 years ago

    Fabulous!

  • janifish2010

    janifish2010 said 6 years ago

    Oui, Totally Cool!

  • LilianEveDesigns

    LilianEveDesigns said 6 years ago

    I offered any of these to Uniform Project...which one you think would look good:)??? http://www.etsy.com/shop/LilianEveDesigns?section_id=6660625 http://www.etsy.com/shop/LilianEveDesigns?section_id=6714980

  • SilverWishes

    SilverWishes said 6 years ago

    ok, I'm new to Etsy so just discovered this. Amazing! I want one. Would probably look VERY stylish while riding my horse... The perfect accessory!

  • BodaciousBiddies

    BodaciousBiddies said 6 years ago

    Sheena has an incredible sense of style that comes through even though she has the same dress on every day! Kudos to you for putting this together for a great cause!

  • kbaltezore

    kbaltezore said 6 years ago

    i get the idea, but it seems kind of self defesting when you never wear the same shoes twice.

  • kbaltezore

    kbaltezore said 6 years ago

    oh sorry i didn't get that other people were donating accessories to you...super unclear. I though tthey donated just money.

  • Sunshine633

    Sunshine633 said 5 years ago

    Great project! repurpose reuse recycle

  • PetitChapeauOnEtsy

    PetitChapeauOnEtsy said 5 years ago

    so cool! I love it

  • milad755

    milad amiri said 4 years ago

    This is super cool!!!‎ very nice!‎ milad755.blogfa.com

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