Shop Etsy

A Day in the Life of JAZ Jewels

Jul 16, 2010

by joeyazoulai


Joey Azoulai is an independent filmmaker who saw our original video series, Handmade Portraits, and was inspired to shoot one of his own. This wonderfully playful portrait of his mother, jewelry maker Jaz Jewels, reminds me of one of my favorite filmmakers, Agnes Varda. It’s a lovey homage to a talented woman who has obviously instilled a drive to pursue creative passions in her son.

In May I moved back home from Los Angeles to discover that my mom had transformed my old bedroom into a jewelry studio. I knew she’d been hard at work, but when I finally saw her collection in person I was stunned. I am a writer and filmmaker and wanted to use my skills to get the word out about my talented mom. I wrote a script, and over a weekend, with the help of my dad and younger brother, shot a “day in the life” of my mom, the jewelry artist. It’s the most rewarding project I’ve done yet.


Something wonderful happened along the way.  I became really excited about this company called Etsy. Here I am, back home after an adventure out West, trying to figure out where I fit in a world where practical considerations are forever at odds with my ideals about community, artistic integrity, and a DIY lifestyle — when Etsy comes into my life and proves to me that there is no contradiction between pragmatism and principles.

Plus there’s never a shortage of cool crafts to drool over.  I’m shopping for a pair of leather sandals now, but if I had a special lady in my life you can bet I’d be shopping at Jaz Jewels.

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Jewelry Category | Metal Work

Watch Etsy’s Handmade Portraits | Joey Azoulai on Vimeo

Yellow Gold Ring, solid gold ring, wedding band, unisex band, wide gold band, gold filigree ring, unisex gold band, textured - Karma RG1146
Yellow Gold Ring, solid gold ring, wedding band, unisex band, wide gold band, gold filigree ring, unisex gold band, textured - Karma RG1146
$1,716.00 USD


  • lindsaycorr

    lindsaycorr said 6 years ago

    what an adorable video! watching that video it is so obvious your boys are so proud of you! you brought a smile to my day!! thanks!

  • hypericumfragile

    hypericumfragile said 6 years ago

    Beautiful jewelry!

  • eternalsourceglass

    eternalsourceglass said 6 years ago

    Thanks for sharing this Lovely video! You can see the love Joey has for his mother. She seems to be a fantastic lady with incredible talent. Jaz Jewels joyful spirt shines through her work and has brightened my day. I've been tossing around the idea of my own video and you have inspired me into action.

  • jennybradley

    jennybradley said 6 years ago

    Love the enamel work and the style of the documentary is great too! Wonderful to see a fellow jeweler enjoying life! Great work!

  • KnockKnocking

    KnockKnocking said 6 years ago

    She is just brimming with personality that is captured so nicely by her son and reflected beautifully in her work.

  • jezek

    jezek said 6 years ago

    wonderful story!

  • beautifulanodyne

    beautifulanodyne said 6 years ago

    Cute, cute story! I really like how this biography was put together. :) Congrats Jaz Jewels on being featured!

  • Vanessa Admin

    Vanessa said 6 years ago

    What a great mother/son duo! This totally reminds me of my mom. <3

  • daniellexo

    daniellexo said 6 years ago

    Absolutely adorable!

  • emilybidwell Admin

    emilybidwell said 6 years ago

    This is totally AMAZING!!!!!!!

  • lovelygifts

    lovelygifts said 6 years ago

    Great video and beautiful jewelry!

  • fiberlingo

    fiberlingo said 6 years ago

    Love the video and love your jewelry. Thanks for sharing.

  • blueberryshoes

    blueberryshoes said 6 years ago

    hilarious, awesome and powerful!

  • VeronicaRStudio

    VeronicaRStudio said 6 years ago

    LOved the video! That was a really cute story! But my day is inverted from Judy's. I have to work in the early hours, as my family (and neighbors!) would kill me if I did it at night! Congratulations on the feature JazJewels!

  • Slowshirts

    Slowshirts said 6 years ago

    It's so wonderful to see family supporting & celebrating each other in what they do!

  • styleforlife

    styleforlife said 6 years ago

    Such fun film, what a great family of artists. Its important to support each other in our arts. :-) Love her jewelry too! xx Emily from ELVintage

  • compassionmalas

    compassionmalas said 6 years ago

    That's a wonderful video and homage to your mom! Beautiful jewelry, absolutely gorgeous.

  • rosebudshome

    rosebudshome said 6 years ago

    The genius behind the son AHHHHH! of course Mom.

  • bluelala

    bluelala said 6 years ago

    This video is so sweet and inspiring :)

  • geelizzie

    geelizzie said 6 years ago

    That was lovely, and I want to live where she does, it's beautiful!

  • BlackStar

    BlackStar said 6 years ago

    Yes, that was an adorable video! Your jewelry is beautiful!

  • 2TrickPony

    2TrickPony said 6 years ago

    life is beautiful...well said. thanks for sharing a bit of yours, and your jewelry and family are lovely ♥

  • LoveandKnit

    LoveandKnit said 6 years ago

    Love this! :))

  • JanJat

    JanJat said 6 years ago

    This is such a lovely video! Thanks so much for sharing it!

  • KettleConfections

    KettleConfections said 6 years ago

    Such an inspiring and entertaining video clip- great job!

  • DrCraze

    DrCraze said 6 years ago

    This was good! Nice to have a good laugh. Love your jewelry!

  • ArtigianoJewelBox

    ArtigianoJewelBox said 6 years ago

    beautifully done!! congratulations!

  • jazjewels

    jazjewels said 6 years ago

    Thank you so much everyone! I appreciate every single comment and I certainly hope that the azoulai family (especially Joey) inspired some of you to go out there be brave and produce a video of your own. I know that there are so many talented artists among our Etsy family. I feel like a Julia Roberts or something, YA RIGHT!! :) Thanks again, Judy

  • AZCreativeStudio

    AZCreativeStudio said 6 years ago

    Love it! Thank you for sharing!

  • HelloShoes

    HelloShoes said 6 years ago

    love the video. I am also am a sucker for family stories:)

  • Earthystyle

    Earthystyle said 6 years ago

    very inspiring!!

  • beachglassshop

    beachglassshop said 6 years ago

    Thank you for spending the time getting this out to your ETSY friends -

  • miriam1555

    miriam1555 said 6 years ago

    Love the video; JOEY great job the video is done beautiful. Judy I love your Jewelry, your work is inspiring. Hope to see more videos and more jewelry. Good luck Miriam

  • cloverduke

    cloverduke said 6 years ago

    love the video and the jewelry is so amazing! i wish i could learn how to do something that complex!

  • jadewicks

    jadewicks said 6 years ago

    This was really cute. :)

  • rachelungerjewelry

    rachelungerjewelry said 6 years ago

    beautiful story, I love Judy's work, I wish you the best!

  • Redpeonycreations

    Redpeonycreations said 6 years ago

    Great video, and lovely jewelry work too! It was fun to see how another artist organizes her day!

  • giftsofcreation

    giftsofcreation said 6 years ago

    This is so awesome and inspiring..Great job!

  • KathyGDesigns

    KathyGDesigns said 6 years ago

    Enjoyed the video. Judy's jewelry is beautiful!

  • BethToddCreatz

    BethToddCreatz said 6 years ago

    Thanks for this glimpse into your creative process and life. Cool video and article, I really enjoyed it!

  • JemmDee

    JemmDee said 6 years ago

    I love this video. Your jewelry is amazing and you have a very talented son. Congratulations!

  • sarawestermark

    sarawestermark said 6 years ago

    Beautifully done video and your Mom is lucky to have such a talented filmaker as a son! What a joy to watch!

  • RamshackleStudio

    RamshackleStudio said 6 years ago

    What a great video - love your work!

  • sleepymoondesign

    sleepymoondesign said 6 years ago

    hahaha I love the end where she is hammering at night! I would be doing the same thing if I didn't live in an apartment... That would be a fast way to get evicted. :(

  • HomespunHandmaiden

    HomespunHandmaiden said 6 years ago

    I LOVE this! Seeing an etsy seller in their everyday life is so much fun because each seller is different and finds their inspiration from a different source. Thanks so much for sharing. :)

  • ElementsbyJulie

    ElementsbyJulie said 6 years ago

    I loved this from start to finish! I will be thinking of Jaz Jewels as I take care of my family and my jewelry off to make pancakes and hammer some metal :)

  • ElementsbyJulie

    ElementsbyJulie said 6 years ago

    I loved this from start to finish! I will be thinking about the wonderful example of Jaz Jewels as I take care of my family and my jewelry today. Now off to make some pancakes and hammer some metal :)

  • ohbabydotcom

    ohbabydotcom said 6 years ago

    great video. what a wonderful home life, lovely surroundings. well done! : )

  • lizroca

    lizroca said 6 years ago

    Lovely video, thank you for sharing it! Love your shop, Judy.

  • sweetmixcreations

    sweetmixcreations said 6 years ago

    What a great video and a great woman! I can only hope that my kids grow up to be as inspired by me as your sons are by you. It's wonderful to think that I'm not the only woman working away in the dead of the night when my time is finally my own!

  • VintageStyleJewelry

    VintageStyleJewelry said 6 years ago

    Love the jewellry and thanks for the video, I really enjoyed it!

  • firecat

    firecat said 6 years ago

    So enjoyable, both your work and the video.

  • Lambert

    Lambert said 6 years ago

    What a great portrait, it does remind me of french cinema. Well done!

  • KellyEMarra

    KellyEMarra said 6 years ago

    So adorable! I love working when everyone's asleep. Beautiful Metal work!!!

  • glasfaden

    glasfaden said 6 years ago

    Sweet video - thanks for sharing!

  • LittleWrenPottery

    LittleWrenPottery said 6 years ago

    Fantastic! Its great to see a mother and son connecting through craft : D

  • thecoloursoflife

    thecoloursoflife said 6 years ago

    Very nice video and beautiful jewelry!

  • soulyyours

    soulyyours said 6 years ago

    Very cute video! Thanks for sharing a peek into your world :)

  • erezija

    erezija said 6 years ago

    That's what I call an inspiration ! great video.

  • weirdwolf Admin

    weirdwolf said 6 years ago

    I just love this wonderful video and Judy! I hope more folks are inspired to shoot their own Etsy portrait videos! Send us the links...

  • treasurebooth

    treasurebooth said 6 years ago

    Lol, such a cute ending :) Enjoyed this and really loved the sequence of lights going out on the house. Lovely jewelry!

  • trudiedavies

    trudiedavies said 6 years ago

    I just loove this video cause it shows me that there are all these artists creating at weird hours of the night.. trying to keep it quiet.. so funny!.. Great bold and colourful work ..:)

  • stellaloella Admin

    stellaloella said 6 years ago

    This is so wonderful! Thank you Judy & Joey for sharing this with us.

  • LookBackVintage

    LookBackVintage said 6 years ago

    What a wonderful video and wonderful, talented woman! Your jewelry is really stunning and reflects your joy for life!

  • douina

    douina said 6 years ago

    what a great idea to do a video about your store. I would love to know more on how you prep the metal for the color outcome.

  • cowboybunny

    cowboybunny said 6 years ago

    How wonderful! Makes sellers on Etsy seem like real people.

  • jazjewels

    jazjewels said 6 years ago

    Thanks very much everyone! Joey and I appreciate all the wonderful compliments. We had so much fun making this video with the help of the other family members that we are going to Cherish it for ever. Also, we hope we inspired others to follow suit. Thank you again, The Azoulai family

  • TStyles

    TStyles said 6 years ago

    love the story, great jewelry, good luck

  • EnRouteStudio

    EnRouteStudio said 6 years ago

    This is a great video! the main character is the best, so confident!

  • IlmareAtelier

    IlmareAtelier said 6 years ago

    I watched the video and it's so incredibly heartwarming and Judy is so COOL!

  • Baisimu

    Baisimu said 6 years ago

    in this video i see both the talents of the mother and the son! I'm glad i watched it :) Good luck with your business!

  • kathystuffnmore

    kathystuffnmore said 6 years ago

    Great story and video. I noticed you son's t-shirt in the ending scene... you are in NJ and I am too. Talent thrives in NJ! Beautiful jewelry designs. :)

  • Yeslioness

    Yeslioness said 6 years ago

    Too cute! I Love seeing other artists at work. Makes me want to do one of my own!

  • VintageMaryT

    VintageMaryT said 6 years ago

    I absolutely LOVE this video! We moved to Texas two years ago from NJ and we relate to the area that Judy lives in. We can close our eyes and be there on the patio with her! My daughter and I say to each other....Good Morningk, it's Judy!... ....Then she says to me, 'But I'm nothingk without my coffee!... AND, I go to get her coffee!!! I have an aunt from Germany who says Good Morningk to me and we love her to bits! As Cary Grant said....Judy, Judy, Judy!!!! Good Morningk!

  • VintageMaryT

    VintageMaryT said 6 years ago

    Joey, Why don't you sell your little video clips on a CD? I would buy them! Let us share your work before you get too famous!!! Sell them on our wonderful ETSY!

  • VintageMaryT

    VintageMaryT said 6 years ago

    I would like to buy a CD of Joey's films!

  • VintageMaryT

    VintageMaryT said 6 years ago

    I love this video! Purchase on CD?

  • mainili

    mainili said 6 years ago


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