The Etsy Blog

Special Delivery: Share Your Love 2014 handmade and vintage goods


Valentine’s Day is just around the corner, and with it comes an opportunity to extend some love and kindness. You may remember our Special Delivery project from years past, and we’re excited to be working with Citymeals-on-Wheels to bring nutritious meals, handmade greeting cards and companionship to elderly Americans once again.

There are a few ways that you can join us. The first is to craft your own card (or buy a vintage card from your favorite Etsy shop) and fill it out with a nice message. Craft or buy as many valentines as you’d like and send them our way! We’ll be doing our part here in the Etsy office to make as many cards as we can, but Citymeals-on-Wheels serves over 18,000 people in New York so we need your help supplying uplifting cards. Let’s brighten as many days as we can!

The deadline for us to receive the cards is Monday, February 3, 2014.

There are a few other important guidelines for this project, so please be sure to check out the FAQs below.

I’ve made or bought my beautiful Valentine’s card. Now what happens?
Special delivery! We will collect all the cards and bring them to Citymeals-on-Wheels, where each card will be hand-delivered with a meal by Etsy Admin in time for Valentine’s Day.

Where do I send the cards?
Please mail your handmade or vintage cards to:

Attn: Adriane Tidona
55 Washington St.
Suite 512
Brooklyn, NY 11201

When do the cards have to arrive at Etsy?
The deadline is Monday, February 3, 2014. This is important!

Are there any rules about what the cards should look like?
Yes. Please follow these guidelines, otherwise we can’t use your card(s):

  • No glitter! This creates food safety issues.
  • We recommend using card stock or sturdy construction paper.
  • Please make your cards cheerful by using bright colors. You can decorate cards using paint, crayons, markers, pastels, collage or anything else you can think of.
  • Please avoid dark backgrounds and religious symbols.
  • Please write clearly in large print and avoid using the abbreviation “V-day.” Please say “Valentine’s Day.”
  • You should not give out your address or suggest that the recipients write back to you. Initiating an ongoing correspondence is not appropriate.
  • Please make sure that the cards are appropriate for the intended audience. That is to say, pretend it’s for your sweet, sweet grandma, not your snarky, angst-ridden teenage brother.

How many cards should I send?
As many as you want! We think crafting is way more fun with friends, so we invite you to throw your own Craft Party in your corner of the world to make cards. If you don’t have time to make cards, you can also buy them and have them delivered to us.

Is this only open to Etsy sellers?
No way! This is open to anyone who wants to help brighten someone’s day.

How else can I contribute?
You can help by donating to Citymeals-on-Wheels or by volunteering or donating to your local organization.

What’s that deadline again?
We need to have all of the cards in our hands by Monday, February 3, 2014. Thanks!

Adriane Tidona works on the Community Connections team. She loves the Internet and glitter. She hates wearing high heels. Arf.