The Etsy Blog

The Innovator


For over 30 years, Mike Friton has combined his diverse array of artistic pursuits, including weaving and paper sculpture, to develop groundbreaking shoes for Nike. Friton overlaps and combines his crafts, following paths of discovery that lead to unique and unexpected results. In this short film, we get a glimpse of him at work, and he explains his approach to creativity and change: “Without innovation, I think we would all become extinct.”