The Etsy Blog

Branding 101: How to Build a Memorable Etsy Shop handmade and vintage goods


Branding once meant burning a bull’s backside (ouch!) so people’d know whose it was. When we talk about branding today, there’s still plenty of bull to go around (and a certain amount of ouch), but it isn’t just something to make cows and corporations distinctive. Now, branding is applied to everything and everyone. Including you.

Maybe you think brands are things with corporate offices, PR people, and over-the-top commercials. But we all have brands, whether we realize it or not, and succeeding in business (and in life) has a lot to do with how effectively our brand is defined, communicated, and understood.

Just What Is a Brand?

It’s more than just a tagline, a logo — or in Mr. Clean’s case, a big bald man with an earring. A brand is an expectation, a perception, and branding is about crafting and communicating that perception. The trappings that help shape a brand’s image — jingles, mascots, vaguely homoerotic spokesmen — exist as a shorthand to bring that perception to mind.

If we ask 100 people to describe Kim Kardashian, they’ll give us fairly consistent adjectives (and mention a certain body part, I’m guessing). The same would happen if we asked folks about Apple, Fox News, or Martha Stewart.

These companies, products, and celebrities are all strong brands. Take Fox News; some love it, some… not so much, but everyone knows nothing too terribly Kumbaya is ever going to come out of anyone’s mouth on Fox News, which is thrilling or disturbing, depending on your politics. But everyone knows what to expect from them.

Your shop should have a brand, too, to let people know who you are, what you care about, why they should care about your product — what they can expect. A strong brand can attract new customers and keep existing ones loyal.

But first, you have to know what it is.

Defining Your Brand

It’s tempting to just focus on choosing a name for your shop, picking colors and fonts, and stressing over your avatar and photos on your About page. But these things should be outgrowths of the essence of your brand. Just what is your brand’s essence, you ask? First, answer these four questions:

1. WHY do you make (or sell) your items?

Think about how your story fits into your brand. In an environment like Etsy, a big part of the appeal is the authenticity and personal aspect of what you do. The story behind your products can attract customers because it makes what they’re buying special — and by extension, it makes them feel special. Read tips for telling your story in How to Make Your Items Gift-Worthy.

2. WHAT is important and consistent about your product? HOW is your product different?

What is your Unique Selling Proposition? What does your product reliably and uniquely bring to the table? Your “USP” is a way of expressing what you offer, what you value, and what people can expect. Think about what you sell: What makes your dog sweaters different from other dog sweaters; why is your hand-dyed yarn special; how do the vintage aprons you sell kick others’ vintage aprons’ asses? Think about what you offer from your customers’ perspective: What is unique about you that can serve their  needs?

3. WHICH words would you use (and want other people to use) to describe your items?

Say you’re a dog photographer. You take pictures of pet owners’ dogs — and so do lots of other people. What adjectives can you use to differentiate and position yourself from your competition? Try the 20/10/4 exercise: Choose 20 words to describe your brand, then whittle them down to 10, then 4. The pet portraitist whose four words are “soulful, spiritual, accessible, and playful” appeals in a different way than one whose are “sophisticated, experienced, elegant, and chic.”

4. WHO are your customers? (And, no, “everybody” is not an acceptable answer.)

Don’t fall into the trap of trying to be everything to everybody. Think about who your likely customers might be and build a brand to appeal to them. How old are they, what kinds of TV shows do they like, how much money do they make, where do they live — anything that might help you zero in on prospective buyers’ mindsets. Do you make jewelry with skull and vampire motifs? Maybe preppy colors and peppy taglines aren’t the way to go.

Building Your Brand

You’ve defined your brand’s essence — its values, attributes, its story. Now that you know what perception you want customers to have, it’s time to craft a brand message by sailing the seven Cs:

• Be CLEAR. The simpler and clearer the message, the better chance you have of standing out and being remembered. Again, don’t try to be a lot of things to a lot of people. Stand for one thing in a big way.

• Be COHESIVE and CONSISTENT. Make sure your brand messaging makes sense across platforms. If your Etsy store conveys glamorous and gutsy, your emails, social media marketing, flyers, and business cards should as well. COMMUNICATE your brand in all your packaging: Your shop’s name, logo, fonts and colors should all align with your brand’s core attributes.

• Know your COMPETITION. To position your brand within a competitive landscape, you have to know who else is out there. Positioning is not something you do to your product — it’s something you do to customers’ minds (and, hopefully, their hearts and pocketbooks). Positioning is about shaping your potential buyers’ perception. First, ask yourself what people already think about the category of product you sell. What do they already own? What new problems can you solve? What new ways can you make their lives better? How can you fill a hole by meeting needs other sellers aren’t meeting and addressing issues other sellers aren’t addressing? (For example, if you want to sell soda when Coca-Cola dominates the market, be the un-cola.)

• Know your CUSTOMERS. Business, like life, comes down to relationships. Build relationships and you’ll build your brand and your business. Know your customers — what they like, what they want, what they need — and how you can deliver all three.

Encourage feedback in your About page and social media channels. I always say, the best marketing is the kind other people do for you.

• CAPTURE attention. Be direct, be authentic, be helpful, be funny, be bold, or be surprising. Be memorable.

What’s your Etsy shop brand all about, and what are your branding tips? Share your insights in comments.

More Branding Advice | Seller Handbook Best-Of Archives

Dixie Laite is a digital content marketing and branding consultant, and a Senior Editorial Director at Nickelodeon. In her copious spare time, Dixie blogs on The Lost Art of Being a Dame (occasionally), collects and sells vintage femorabilia (incessantly), and takes care of her two dogs and four parrots (relentlessly). She’d love to connect with you on Twitter @DameStyle, Pinterest, and Tumblr.

3 Featured Comments

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  • loosepetals

    Karen Young from loosepetals says: Featured

    I've been selling my line for 20 years, as my line evolves so does my brand. And this article helps me re-evaluate my brand to the brand that is today. Etsy is a great way to let the world know about your brand, media and new marketing outlets are on Etsy and it pays to be prepared with a great story behind a brand. I like reading about other artists vs. stores that just have generic branding.

    1 year ago

  • LaNomRahDesigns

    La NomRah from LaNomRahDesigns says: Featured

    Great article! Branding is an ongoing process for me. it involves many conversations with others trying to get an accurate idea of what they perceive versus what I think Im saying, or hoping they will see. Thanks for sharing.

    1 year ago

  • dixielarue

    Dixie Laite from dixielarue says: Featured

    Wow, I really appreciate all your positive comments! Thank you so much! It's easy to dismiss branding and marketing as something crass, manipulative, or just, well, icky. But what branding can mean, especially here on Etsy, is a way to define who you are and what you're about; how to best convey your message; and to l earn who your customers are and how best to serve them. It's about communication -- and that's always a good thing. In reality, branding isn't icky at all! I am so happy if I can help you, even a little bit, to pursue your passion, build your own business, and express who you are. Again, *thanks*

    1 year ago

  • JosieMaeArt

    Josie from JosieMaeDesign says:

    This is great advice! Thank you!!

    1 year ago

  • funretro

    Natalie from funretro says:

    wonderful advice! thank you!

    1 year ago

  • noemiah

    Noémie Vaillancourt from noemiah says:

    After 5 years of successfull business on Etsy, I find #1 tip is still the most challenging. Reinvent, grow, change through my collections, year after year. When you look at the collections of a designer, you know where he comes from, his evolution and perhaps, where he is going. And that's how you recognize a designer. This is what handmade is to me, a very personal view of beauty.

    1 year ago

  • ThePattypanShop

    ThePattypanShop from ThePattypanShop says:

    Great advice. Thanks!!

    1 year ago

  • NestaHome

    Tandie from NestaHome says:

    Word to Noemiah's comment!

    1 year ago

  • Waterrose

    Rose Waterrose from Waterrose says:

    Perfect advice and wisdom.

    1 year ago

  • Hapagirls

    Elan from HapaGirls says:

    Great article on Branding! Very useful advice! Thank you.

    1 year ago

  • Engravablecreations

    Jill Carlson from Engravablecreations says:

    Excellent thought-provoking information!! Thanks!

    1 year ago

  • mattyhandmadecrafts

    Matejka Max from NattyMatty says:

    Always helpful, thanks!

    1 year ago

  • LisamariesPiece

    LisaMarie Bautista from LisamariesPiece says:

    Very useful info. Plus a great read, thank you! :)

    1 year ago

  • StillVintage

    StillVintage from StillVintage says:

    Great and timely advice

    1 year ago

  • Hapagirls

    Elan from HapaGirls says:

    Great advice! Thank you for sharing!

    1 year ago

  • PennyBirchWilliams

    Penny Birch-Williams from PennyBirchWilliams says:

    Looks like I have some work to do with this list! It looks to be very helpful with focusing the message of my work into a brand. I intend for that brand to be about bringing the beauty of nature into the life & home of my customer through my painting. This post should help me understand how to accomplish that, but will take some time and thought! Thank you for all the advice and tips. Very helpful!

    1 year ago

  • baconsquarefarm

    baconsquarefarm from baconsquarefarm says:

    Thank you for this timely blog post~ like waterrose said above perfect advice and wisdom.

    1 year ago

  • sherischart

    Sheri Wilson from sherischart says:

    Memorable advice! Thanks Dixie Laite for sharing your knowledge in marketing .

    1 year ago

  • SpaceMauve

    Caroline Bee from SpaceMauve says:

    Great .

    1 year ago

  • stillinwonderland

    stillinwonderland from stillinwonderland says:

    Great blog post ! I've been feeling a little lost and this article came at a great time !

    1 year ago

  • OttavaDesigns

    Ellen from OttavaDesigns says:

    Thank you for the good advice!

    1 year ago

  • CafePrimrose

    Amanda Gynther from CafePrimrose says:

    Great article just one bone to pick. I gotta say.... I have heard some horrendous things come out of Fox News. You remember Glen Beck? He turned social justice into Hitler Youth? That was a horrid misrepresentation. He turned socialism, (A belief in equitibility that can and should run along right beside capitalism) into nazis nazis nazis. I have heard an unending quantiry of racism and bigotry and vile hatred come out of that station and a huge amount of sexism too. I do not understand how that is nothing terrible. It IS terrible. It surpasses terrible. It is the most hateful part of humanity our ability and desire to abuse eachother for no real legitimate reason at all. They tell people global warming isn't real when the scientists agree that it is... They are literally leading the human race over the cliff of pollution and self anhilation and you think nothing too terrible comes out of them? Right. Some of the other thoughts that you express are fabulous though. And Etsy, I resent seeing Fox News the news station of bigotry and hatred presented here as a harmless vessel. Amplifying hatred is NEVER a harmless pursuit. It is an incredibly dangerous and evil pursuit.

    1 year ago

  • peacesofindigo

    Dawanna Young from peacesofindigo says:

    Great ideas!

    1 year ago

  • Iammie

    iammie from iammie says:

    Nice tips!

    1 year ago

  • TheWanderingEwe

    Ewe from TheWanderingEwe says:

    This is wonderful advice! I've been trying to figure out how to brand myself and this lays it out step by step! Thank you!

    1 year ago

  • SweetbeanzBoutique

    Christy from SweetbeanzBoutique says:

    Thanks so much for the helpful advice. I'm going to take a step back and try to see things through the eyes of my customers so that I can identify any gaps in their wants that no one else is meeting. In a saturated market, "be the uncola" is great advice.

    1 year ago

  • mgatlin32

    Melissa Starr from TinkerMelz says:

    Great advice!~ Thank you!~

    1 year ago

  • mirabellamorello

    mirabellamorello from mirabellamorello says:

    I think this is an excellently written post and I think you did a good job of illustrating your point that even the most noxious of groups and individuals, whether we like it or not, have our attention. They may not have succeeded in selling us their product, but they did not fail at getting us to look at and recognize them. Effective branding is just this. Maybe we should all strive to gain our customers' attention as effectively, but using these skills for the good!

    1 year ago

  • mrsknarfocram511

    Carole M from CarolesWeddingWhimsy says:

    Great article! Thanks so much for the interesting article. As a newbie, I need all the advice, info and insight I can get. It will be one week tomorrow that I have opened my shop, and I do believe the smell of wood burning is wafting all from the Philadelphia area to Los Angeles, California. Yes, I have been thinking long and hard. Your advice gave me some fresh eyes. Thanks again!

    1 year ago

  • JimSumner

    Jimmy and Monique from polymeryay says:

    This article gave us a lot to think about. There's ALWAYS room to grow and improve your brand. It's limitless.

    1 year ago

  • pmeisenheimer

    Pam from WildGardenDesigns says:

    Good clear advice ~ I can do this :)

    1 year ago

  • LivingVintage

    LivingVintage from LivingVintage says:

    Great advice!

    1 year ago

  • debragalbo

    Debra Galbo from HowCuteAreYou says:

    I have tried over the last two years to brand my shop with consistent photos and colors. I believe my customer is not the person looking for a bargain but someone who is looking for an upscale baby item or shower gift so that is who I tend to market to. Because my shop allows customers to custom order items I am constantly able to photograph custom orders to give potential purchasers an array of color ideas. So, in that way my shop is constantly changing. That makes it interesting for me and hopefully for customers who might wander into my shop. Thanks for a great article!

    1 year ago

  • WetDesert

    MJ Toops from WetDesert says:

    I love this article. WetDesert takes it's branding very seriously and we are constantly trying to define exactly who and what we are. Our shop was started based on essentially selling ourselves and our lifestyle (that of music-loving, smart, hippie best friends) to the world. It's a challenge but it's a worthy one.

    1 year ago

  • SewPaperArt

    Lynn from SewPaperArt says:

    A succinct, and engaging post, Thank YOU!

    1 year ago

  • Aristocrafts

    Aristocrafts from Aristocrafts says:

    This is perfect advice! It even reminded me of some notions that I learned in collage and kind of left in a dusty drawer in the back of my mind :). Thank you so much for the motivational boost and for the words of wisdom!

    1 year ago

  • OrdinaryMommy

    Faith Lex from OrdinaryMommy says:

    Articles on branding tend to all run together- there is some great, fresh stuff here! Thanks for sharing your insight!

    1 year ago

  • ABlindCat

    ABlindCat from ABlindCat says:

    Nicely put.

    1 year ago

  • ebkriley

    EBK Riley from DeeAndFee says:

    This is a very helpful article because the advice is succinct and clear, giving obvious next steps to those of us still trying to find our way with new(ish) shops. I am just past the six month mark or so, and thinking about how to refine my shop and, now, more than ever, my brand. Thanks for the kick-starting thoughts!

    1 year ago

  • loosepetals

    Karen Young from loosepetals says: Featured

    I've been selling my line for 20 years, as my line evolves so does my brand. And this article helps me re-evaluate my brand to the brand that is today. Etsy is a great way to let the world know about your brand, media and new marketing outlets are on Etsy and it pays to be prepared with a great story behind a brand. I like reading about other artists vs. stores that just have generic branding.

    1 year ago

  • Infinitiplus1

    Shari from Infinitiplus1 says:

    Always trying to figure out the right "recipe" for appropriate branding... Still working on it.

    1 year ago

  • RetroRevivalBoutique

    RetroRevivalBoutique from RetroRevivalBoutique says:

    Wow, lots of great tips here, thanks! :)

    1 year ago

  • xsoulsearchingx

    xsoulsearchingx from xsoulsearchingx says: Name Your Price! Join the Facebook Jewelry Auction event this Saturday. Bid on items you want. Several items from my Etsy shop are included in the event. Like the page to join and register with your email address. Lots of sterling silver, pearls, gold, vintage and more! For all the details, visit the page and feel free to message me. ~XOXO

    1 year ago

  • Lucary

    Amy Fowler from Lucary says:

    I think that trying to stick to one thing is the most difficult for me. I like to make and try new things all the time; from purses/totes, to my original childrens items, and holiday decorations! I try to get quick communication/shipping/and overall positive shopping experience when customers come to my shop.

    1 year ago

  • AntieEms

    Emma Wall from AntieEms says:

    This is the best explanation of branding that I have heard. Thank you so much for all your tips and insight. I will definitely try to put some of these great ideas to work for me. The biggest problem is deciding which way to go since I have a very eclectic shop and feature several different types of merchandise.

    1 year ago

  • LetsAllMakeBelieve

    LetsAllMakeBelieve from LetsAllMakeBelieve says:

    Always nice to read articles like this :) thanks!

    1 year ago

  • knitsbycaitlin

    Caitlin Edge from knitsbycaitlin says:

    Very good advice!

    1 year ago

  • slathered

    Sharon Moores from slathered says:

    I feel like I have a handle on most of these, but #2 -- your Unique Selling Proposition -- is something I struggle with tremendously. I'm in an oversaturated genre (jewelry), and I'm not sure how exactly I can stand out. I'll take your questions and really mull them over. Thanks!

    1 year ago

  • WoodenItBeadLovely

    Leslie M from WoodenItBeadLovely says:

    Thanks Dixie for your very interesting article. I appreciate your questions because they offer an organized infrastructure on which to build my business. I have a lot of work to do to create that cohesive "brand"! My first job will be to figure out just who my customer is. I believe this is the toughest question of all. Wish me luck!

    1 year ago

  • MegansMenagerie

    Megan from MegansMenagerie says:

    Such great advice! =)

    1 year ago

  • KCKStudios

    KC Khirfan from PapercraneFlint says:

    I have to say, It's so refreshing to read an Etsy blog post with such a distinctive voice. Enough with the Rainbows and butterflies. Thank you Dixie Laite!

    1 year ago

  • WritingPlaces

    Lisa Gossman-Steeves from WritingPlaces says:

    This is a very helpful article; however, depending on what part of the country you are from, the primary definition of branding is still marking a cow or bull. I will definitely work on branding in my shop. Thanks.

    1 year ago

  • thehappycouple

    Brianna from thehappycouple says:

    I felt like I had done pretty well defining my brand and style when I became pregnant and friends and coworkers who follow my Etsy shop kept buying me baby outfits and saying, "This seemed so you." and the fabrics were ones I quickly would have chosen for my country chic style mens ties.

    1 year ago

  • cothrenj

    j Cothren from JcothrensShop says:

    Great article

    1 year ago

  • ldahn01

    Lisa Dahn from SimpleDesignJewelry says:

    Thanks. Definitely something I need to work on.

    1 year ago

  • Fullerjewelry

    Jane Fuller from Hoopsetc says:

    Thanks Etsy for the continuing advice on how to improve both shop and business. As a relatively new Etsian I find these articles really helpful in trying to grow my business and marketing my jewelry.

    1 year ago

  • KymberliH

    Kymberli H from artifaKsJewelry says:

    Sound advice that definitely has me thinking about changes I should make in my shop. Thanks so much for sharing and providing this light to us! :)

    1 year ago

  • aBreathofFrenchair

    Elizabeth from ABreathOfFrenchAir says:

    Great advice! Thanks!

    1 year ago

  • ceciliamckay

    Cecilia McKay from SassyCreationsforYou says:

    Excellent, useful tips. Thank you.

    1 year ago

  • Dogdohr

    Joanne Dohr from Dogdohr says:

    I tried to keep my shop brand cohesive, dog themed stuff, but I like the idea of expanding. Not sure where my baskets fit in?

    1 year ago

  • lafraine01

    Linda Fraine from ChristmasEverlasting says:

    excellent ideas to follow. I have 2 stores with 2 very different thoughts on branding. got to get going!!! LOL thank you .

    1 year ago

  • whateverworks

    Andrea Nichole Still from WhateverWorks says:

    Usually "branding" is a very vague topic to me. This article gave me clear steps to take to help define my shop. I want to promote reuse and sustainable fashion, but that's as far as it goes. Now I know how to make that idea a little more specific. Thanks for the advice!

    1 year ago

  • janettebrown

    janette brown from janettebrownbags says:

    good advice !!

    1 year ago

  • threepeats

    threepeats Jewelry NYC from threepeats says:

    Thank you for the direct, authentic, helpful, funny, bold, and surprising advice :)

    1 year ago

  • BrooklynLoveDesigns

    Megan C from AlaskaBagCompany says:

    Thank you for the tips!

    1 year ago

  • kartism

    Kim Archie from KartisimDesign says:

    I needed this! Thanks for sharing such great info!

    1 year ago

  • AlicesPocket

    Lauren and Sammy from LaurenAlison says:

    Love this article. There is always something to tweak, change, elevate or make better. I so appreciate all the info Etsy puts out there for us to be better educated sellers. Thank you!!!

    1 year ago

  • lizzvintagecreations

    Lizz from LizAnnsbowtique says:

    Great tips. The only thing is why do you have to make a comment about Fox News? They are the best.

    1 year ago

  • sassyfrasdesign

    Melissa Chambers from sassyfrasdesign says:

    Great advice - and very timely for me!

    1 year ago

  • laurynslager

    lauryn from tinyInsomniac says:

    Great nuggets of wisdom...thanks!

    1 year ago

  • WeirDlit

    Jane O from Mawusi says:

    Great advice! Thank you.

    1 year ago

  • priscillacipolletti

    Priscilla Cipolletti from PriscillasParlor says:

    Great article and good advice. Thanks so much for sharing.

    1 year ago

  • sueforey

    Sue Forey from SueForeyfibreart says:

    Thank you. I will now go and sit down with my pen and paper!

    1 year ago

  • CharmedFox

    Julie Beers from CharmedFox says:

    right on!!

    1 year ago

  • sageandolivia

    Simone from sageandolivia says:

    Thank you for this advice! I've been trying to brand my jewelry shop over the last year, and find this article very useful! I think the hardest thing for me is trying to please everyone with my jewelry. A little of this, and a little of that to please everyone, but I realize the importance of standing out from the crowd...Thanks again for the tips :)

    1 year ago

  • SqueakyCleanBath

    Jennifer from SqueakyCleanBath says:

    Excellent article with specific (and relevant) advice; I particularly like the 20/10/4 exercise. Thank you for sharing!

    1 year ago

  • crafts2love

    Nadia and Vika from Crafts2Love says:

    Great article! Many thanks!

    1 year ago

  • VelaCama

    Jamie Velazquez from LovelyKensie says:

    Awesome article! This is exactly where I am now with my tiny business... And it all boils down, I think, to knowing your target market. The "not be everything to everyone" is so important, especially for handmade. I cannot compete with Walmart, for example. So I have decided to make products that cannot be found (and are of superior quality) in super mass production. This is where one as an artisan/handmaker can play and experiment with prices; which is why I think pricing and marketing/branding are intertwined. I am evaluating everything about my businesfrom the tissue paper I use to wrap my items to my pictures and slogan. Thanks for the article! <3

    1 year ago

  • TheBerryPress

    Wendy Hogue Berry from TheBerryPress says:

    Very helpful, thank you.

    1 year ago

  • Honeysuckledolls

    Bobbie Larsen from Honeysuckledolls says:

    Great ideas, very helpful. Thank you. I'd like to suggest that you might be turning people away with the subtly subjective (i.e. negative) comments about Fox News. Believe it or not, you do have some artists on Etsy who like Fox.

    1 year ago

  • GoddessOfJewelry

    GoddessOfJewelry from GoddessOfJewelry says:

    I really needed to read this right now. I have been struggling with what to make of this business; moving it forward, creating awareness, expanding or minimizing the stock.... Sitting down to work in my branding could really help me to define *how* to do these things. Of course this is easier said than done, yet it must be done! Glad to have read this article. It gives me some stuff to think about!

    1 year ago

  • CADIjewelry

    Maya and Eliad from CADIjewelry says:

    thank you this is fab

    1 year ago

  • metalicious

    Stephanie Maslow Blackman from metalicious says:

    Branding is one of the hardest things for me to do, these are very easy and concise steps to take. Thanks for such a great article!

    1 year ago

  • dixielarue

    Dixie Laite from dixielarue says:

    Thanks so much everyone for the lovely comments! You made my day! I wish I would work with each one of you to help you define, refine and express your brand on etsy. While branding can sound so gross and manipulative, at its heart it is a way to best articulate one's message and best serve others -- and there's nothing icky about that! I'm so glad folks got that branding can be cool, fun, creative, and of service to both the seller and the buyer. It's a fore for good, y'all -- honest! xo

    1 year ago

  • gabeadz

    Gabriela from gabeadz says:

    Thank you :D)

    1 year ago

  • funkybugboutique

    Sheri Davis from funkybugboutique says:

    Great article, thank you!

    1 year ago

  • dixielarue

    Dixie Laite from dixielarue says:

    Thanks for the comment, Amanda. Just to be clear, and maybe comfort you, my non-partisan point is only that despite the fact that people have very strong but polar opposite feelings about Fox News (and you are of course a great example of that), people that despise it and people who embrace it both have expectations about the brand that it always meets. (Sadly, both kinds of people show up at Thanksgiving each year, which is exhausting.) xo

    1 year ago

  • joycekropewnicki

    Joyce Kropewnicki from CozyComforts10 says:

    Very helpful advice. Can't wait to implement your ideas.

    1 year ago

  • GualesWoodcrafts

    Guale J from GualesWoodcrafts says:

    Thanks for the great information. I am always looking for ways to improve my Etsy shop.

    1 year ago

  • cedarpocket

    Melissa Brown from CedarPocket says:

    Excellent, concise (and entertaining and well branded ;-) advice! Thank you!

    1 year ago

  • BrendaWattsWoodwork

    Brenda Watts from CattailsWoodwork says:

    Great post and wonderfully written. Thank you for this.

    1 year ago

  • dixielarue

    Dixie Laite from dixielarue says:

    To Sharon from slathered (great jewelry by the way!): If you have a hard time deciding what you bring to the table or what you offer that no one else does, try another tact. Ask yourself, "What *CAN* I do/add to my brand/products/customer service that is unique and will fill serve the customer?" Maybe it's explanations of what the gems mean, how they're formed. Maybe it's a personal cute postcard or box or pouch with each purchase. Maybe you enclose a poem with each...I'm just spitballing her, but once you know what your *BRAND* is you can add a layer or express that USP in a way that makes sense for you, your store, your product and your **customer.** Let me know how it works out!

    1 year ago

  • neckStyles

    Patti and Diane from neckStyles says:

    Sailing the seven cs! Great!! so helpful Thank you : ) Patti

    1 year ago

  • rctees

    toni from RCTees says:

    Really great advice Dixie.....wish someone had told me this 4 years ago. Branding is SO important...I would love to change the name of my shop but feel it may be too late. Oh and I totally get the reference to Fox News...great example.

    1 year ago

  • michelleshandcrafted

    Michelle Abbott from Michelleshandcrafted says:

    Lots of great advice, thanks for sharing it.

    1 year ago

  • kitandcaboodleshop

    Gayle Dowell from kitandcaboodleshop says:

    Branding is something that I've been working on continually. As my work evolves, so does my branding, and with that my target market can change. I feel that artisan shops need to be organic, able to change, evolve and grow. Not sure how tightly we need to hold on to our current branding, is it suppose to be unchanging?

    1 year ago

  • dixielarue

    Dixie Laite from dixielarue says:

    Joanne from Dogdohr -- it's not a biggie, but if you can't find a way to link your links and baskets brand-wise, you might think about having 2 shops, each one focused on these two very different products/customers. It really wouldn't be more work (much). :)

    1 year ago

  • kellytaylor824

    Kelly Taylor from SasswearShop says:

    My biggest downfall is not sticking to one product or brand and running with it. I keep wanting to add new and different things so I'm trying to focus on what my specific style is, just like this article suggests. Thanks for the advice!

    1 year ago

  • dixielarue

    Dixie Laite from dixielarue says:

    Toni from rctees, why is it too late? I'm thinking it's not! :) (And thanks for the sweet shout-out!)

    1 year ago

  • barefootweaver

    Cait Throop from barefootweaver says:

    Very thought provoking. And I need to investigate this in more depth. Have a hard time with tags as well...always more to learn, that's for sure! Thanks for this article!

    1 year ago

  • skybluesea

    Suzanne Harulow from skybluesea says:

    Thank you so much for a really informative and succinct article. You have given me a lot to think about - I definitely need to do some more work on my branding, but feel like I am making positive steps. You have helped greatly!

    1 year ago

  • ThePaintedPetal

    Lisa from ThePaintedPetal says:

    Very helpful advice.. Thanks for sharing!!

    1 year ago

  • dixielarue

    Dixie Laite from dixielarue says:

    Gayle Dowell -- no worries, your brand can EVOLVE. And it should evolve, as you learn more about your customers, what works, etc.It doesn't have to remain static, just consistent in whatever incarnation it's in. (Just don't refresh it *too* often) ;)

    1 year ago

  • dixielarue

    Dixie Laite from dixielarue says:

    Emma Walls at AuntieEms, thanks for the sweet feedback. Let me know how I can help! (I'm thinking your brand is not about your stuff, it's about YOU: lovable, cheery Auntie Ems!

    1 year ago

  • dixielarue

    Dixie Laite from dixielarue says:

    KC Khirfan from PapercraneFlint -- I love you! xo :)

    1 year ago

  • BonTons

    BonTons from BonTons says:

    Lots to think about and action. Thank you for the great advice

    1 year ago

  • SweetbugStudio

    Kristin from SweetbugStudio says:

    I'm thinking the 20/10/4 rule may be a great way to come up with a tagline of sorts. I feel like my shop/look/packaging is cohesive but I don't understand how that pulls people in. I have several repeat customers. For the look/quality of product I offer, I feel I could be getting just a bit more regular sales. I have seen an increase since last year of course, and like the balance of work and time for mom duties but would like to bring in business to a point of making money this year! Not quite sure what else to do but will ponder the suggestions!

    1 year ago

  • skybluesea

    Suzanne Harulow from skybluesea says:

    Brilliant article, thank you! I feel that I maybe have two many lines in my shop and need to focus on just a few things, but it's soooo difficult for me to pick which ones. You're article was succinct and informative, and will definitely help :-)

    1 year ago

  • dixielarue

    Dixie Laite from dixielarue says:

    Bobbie Larsen, thanks for the feedback. I wanted to pick a brand that generated this kind of disparity, to prove my point. I am sooo not dissing any fans nor foes of Fox; I love everyone no matter what their point of view, and I hope you do too! :)

    1 year ago

  • Fiftyleven

    Janeise Harmon from SharpNo2 says:

    Thanks so much for the article and the links! I am in the midst of re-branding my shop. It has been a challenge so far, yet insightful and liberating at the same time. Challenging because you really have to get to core of who you are and what you do. I sell vintage and it is just a part of who I am. I had to do a lot of rewinding to figure out how I got here. Then there was a lot of thinking about how I want to differentiate myself in a world of amazing vintage sellers. I had to figure out who my target market is. I still don't have it all figured out! As for the liberating part... I find having a "brand" is not only good for marketing, but great for productivity and decision making. My actions and goals are more focused than ever. Thanks again, Etsy, for this article and the many others that I will continue to refer to during this never-ending process.

    1 year ago

  • santaeric

    Eric Winney from HairSticksNMore says:

    very nice article, now if I can just figure out how to apply to me and hairsticksNmore...take the world (ok, at least Etsy ) by storm.

    1 year ago

  • TeesGoBling

    Sue from TeesGoBling says:

    I couldn't build a shop without all this advice! Every time I read and Implement the ideas from these articles I always increase sales. Thank you for helping me make sales!!

    1 year ago

  • TextureandColor

    Louise Chambers from BeadFingers says:

    Thank you for the consise advice. Breaking things down into managable steps and goals helps to focus my mind. My biggest challenge is that I love using the best "ingredients" to create my jewelry, and therefore need to attract a customer who wants to pay for that excellence and style that doesn't come from a mass-produced item that may look expensive, but isn't One Of A Kind and Custom Created to specific tastes and color preferences. I think by following your steps I can keep to my goal of offering a unique perfect creation.

    1 year ago

  • ginasart8

    Gina Hammond from McGillhandmade says:

    I listen to my customers and they all agree:) I make lovely things for lovely people. So I am learning to put that in my brand as much as possible. Thank you for the article:I am still learning.

    1 year ago

  • woodlandfox

    MAURA HUNTER from shopFiligree says:

    This is amazing advice to run with as I continue to set up my shop on the back-end and (continue to) consider (and of course over-analyze) every element that makes up my brand. Another great post in the handbook that I'll be bookmarking! Thanks again!

    1 year ago

  • beadloverskorner

    Gari Anne from beadloverskorner says:

    Great information, and very well written. Thank you so much for taking the time to write out these reminders.

    1 year ago

  • TahelSadot

    Mariposa Handmade Handbag from TahelSadot says:

    Great article, Thank you for this.

    1 year ago

  • mkgreene

    Margi Greene from mkgreene says:

    Good article, Thanks! Gets my brain going in the right direction on this stuff. Not only are cows and bulls branded, so are horses. The old fashion way with hot iron along with freeze branding and inside upper lip tattoos. The lip tattoos have been used on race horses for as long as I can remember. Now to apply this knowledge to my creative life!

    1 year ago

  • somethinspecial

    Sue Faunt from somethinspecial says:

    Great advice, thank you!

    1 year ago

  • briepolley

    Brie from RetroGlowDesign says:

    Thank you so much for this advise. Finding it hard to get noticed and kick start my shop. So think I'll go over my branding with the help of your great advise :0)

    1 year ago

  • devanireena

    Reena from kisii says:

    Excellent advice, thanks so much! In a dynamic marketplace like Etsy, where you don't have the opportunity to meet customers and introduce yourself, it makes total sense to convey your personality, passion and product through words and the images that capture your items. Thanks for sharing these great tips with all of us. I'll certainly take them into consideration with all of my listings going forward. Thanks again.

    1 year ago

  • btns77

    Tanya from MyLilCraftRoom says:

    Thanks so much for such an informative article w/lots of tips to ponder. When I first opened my shop a yr. ago, I got accused (from another etsy shop owner) that my shop looked too much like hers and she got very upset w/me. It turned out that we did/do have very similar tastes, but from then on I tried really hard to make my shop look different from hers and figure out 'who' my shop was/is. It is still a work in progress, but your article makes good sense to those of us who are really trying NOT to look like everyone else's.

    1 year ago

  • WildWomanJewelry

    Karon Dean from WildWomanJewelry says:

    just fabuous! thank you!

    1 year ago

  • vardalev

    vardalev from vardalev says:

    Thank you! It's very insightful. I realize that I have to put much more attention to branding. I'll certainly use your advice.

    1 year ago

  • rainbowhomeshop

    Rainbow Home from RainbowHomeGoods says:

    Thanks for this great advice! :)

    1 year ago

  • CafePrimrose

    Amanda Gynther from CafePrimrose says:

    "Thanks for the comment, Amanda. Just to be clear, and maybe comfort you, my non-partisan point is only that despite the fact that people have very strong but polar opposite feelings about Fox News (and you are of course a great example of that), people that despise it and people who embrace it both have expectations about the brand that it always meets. (Sadly, both kinds of people show up at Thanksgiving each year, which is exhausting.) xo" You misunderstand... I don't have a problem with Fox News. I have no problem with a bunch of barbie doll humans, nor an issue with brainless men parading around as authority. I actually find the latter incredibly amusing. *I* watch Fox fairly regularly, for amusement value. It is quite funny really the talking heads.. My issue with them, comes when they start promoting hate which happens way too frequently on that network. Nothing good or positive of any kind has ever come from the amplification of hatred, which is what Fox is doing when it under cuts our black president because he is black. Or when they mislead their viewers to make them paranoid about black people. There is nothing wrong with black people.... There is nothing wrong with modern germany either or with european CAPITALISM that also includes a decent safety net for society unlike the one we have. I take offense when Fox, starts amplifying the hatred and making people fearful of other people who mean them no harm. That is how humanity tears itself apart at a time when we need to pull together as a human society and you bet I will dump on ANY media station liberal or otherwise that sits around all day long amplifying hatred. It isn't and issue of being partisan. It is an issue of simply finding the spewing of a surcease of hatred revolting to my sense of humanity.

    1 year ago

  • MadebyZolla

    Aleksandra from MadebyZolla says:

    Absolutely great article!! Thank you very much!

    1 year ago

  • barbararemensnyder

    Barbara Ricci Remensnyder from barbararemensnyder says:

    The article had good information.....what's with the seller that's stuck on FOX NEWS???? Certainly not in the spirit of friendly sharing that is ESTY !!! Get over your prejudices, girl!!!

    1 year ago

  • luciarrow

    Lucero Coogan from LucidLuci says:

    Great advice! Starting up a shop isn't easy, but I've been reading the articles like this one and its helping me out a lot. Thank you for your wisdom and time to type out this advice :) it helps so much!

    1 year ago

  • CafePrimrose

    Amanda Gynther from CafePrimrose says:

    And one last thing Dixie, I apologize, I didn't realize, taking issue and having an objection to the amplifying of hatred was even a political issue or position. If it is, then I suppose you are correct I am partisan. But I kinda thought political issue would be more for example my feeling that Monsanto should NOT have protection, or openly supporting the Occupy movement which I do on a personal level though I try very hard to leave my politics off Etsy. Objecting to hatred being amplified I thought was ujust being a human being... But apparently not... It is a partisan political position... Ok thanx good to know for the future.

    1 year ago

  • CafePrimrose

    Amanda Gynther from CafePrimrose says:

    But yes aside from the mention of Fox, it was a lovely article.

    1 year ago

  • fantasybeader

    Heather from fantasybeader says:

    Good article :-) I need to consider a few new things now.

    1 year ago

  • venturalulu

    Linda from PhotoLulu says:

    Well - Well - Well..... so I now have a much clearer idea of why my little shop is sooooo quiet :) lol Great , clear, and yes, authentic advice ! I am amazed by all the responses, and learned even more reading them Thank you so much, and I look forward to more articles from you :)

    1 year ago

  • susanlsiegel2

    Susan L. Siegel from StudioCLD says:

    Thanks for the ideas...welcome to me. Will rethink my Profile for sure.

    1 year ago

  • VioletMuseStudio

    Shelly from VioletMuseStudio says:

    Oh Dixie! Wonderful Words of Wisdom ! Exactly what I have been pondering for ,well, ever since I decided to 'open shop' (11 months)! Ugh. In my heart I know, but not how to express it into written ABC's, ie; Branding 101. Since it is hard for me to focus (literally) on just one style...maybe I will open 2 shops..a Modern shop and a Bohemian earthy shop. I feel like a two-headed crazy creative,lol, because I can't decide! I see a pretty stone or the color of a gemstone...and just crave to turn it into a wearable piece, but deep down my desire was to inspire...and I can't seem too focus in on how to pull it all together! You did bring more clarity to that dilemma though!!! Thank you :)

    1 year ago

  • FromAithertoRust

    Allison from FromAither says:

    Thank you very much for the informative article. The "Why" and the "What" aspects of brands that you mention appear to be the most important. From my perspective the "why" you are in business drives your day to day activities and the "what" you sell really are the core of the brand's essence and driver for all of the other branding pieces. The words used, font style, profile photo, banner image, wrapping paper are all key, but more for the consistency and enhancement of those original and cornerstone elements of the shop. Businesses/Shops always have to have a singular and unique brand for consistent customer experience, but what I wonder is if a person is always one brand, or if they can have many brands that take form from very different passions. Do any other Etsy shop owners have other businesses outside of Etsy? Or multiple within Etsy?

    1 year ago

  • designlab443

    Tracy from designlab443 says:

    As a graphic designer myself, I'd say you hit the nail on the head... great tips!

    1 year ago

  • pokriotsproducts

    Amanda P from CraftyRiot says:

    Thank you for this article! I'm currently "rebuilding" my shop and I needed to read this. I have a friend making a logo for me and I'm really trying to start over and be more successful. Part of my problem is having a variety of things but I'm trying to work that into my brand. Thanks again!

    1 year ago

  • elizabethforster

    elle and belle Forster from elleandbellejewelry says:

    Thanks for the useful information... something I'm trying to work on and find myself struggling with.

    1 year ago

  • mynestcreations

    Robyn Wilkinson from mynestcreations says:

    Great advice! Thank you! Now I am going to do by 20/10/4 exercise:)

    1 year ago

  • OliviaEwing

    Olivia Ewing from OliviaEwing says:

    Very timely advice! I wish I had thought about this when I opened my shop months ago, but I have recently been thinking a lot about branding and looking for ways to define what I stand for.

    1 year ago

  • LaNomRahDesigns

    La NomRah from LaNomRahDesigns says: Featured

    Great article! Branding is an ongoing process for me. it involves many conversations with others trying to get an accurate idea of what they perceive versus what I think Im saying, or hoping they will see. Thanks for sharing.

    1 year ago

  • DanaArts

    Justin Thorup from DanaArts says:

    Thanks, Loved the article.

    1 year ago

  • megancreates

    Megan Carty from MeandWee says:

    Wonderful! I'm in the middle of a rebrand myself. It's my favorite part of what I do!

    1 year ago

  • TheFeralBristle

    Lara Popowitch from TheFeralBristle says:

    Thank you for the great article. These are really good topics to think about.

    1 year ago

  • MissingHeirloom

    Elizabeth Pickett from MissingHeirloom says:

    Great article and advice - translates well for the Newbie - or someone like me who has been in the business for 20+ years. You need to change with the times. Since I plan on being in business for 20+ more - I had started re-branding (again) a few months ago. I plan to read all of your links - great timing and THANKS!!! Liz

    1 year ago

  • SHM2013

    Silvia from MarinaBosettiDesigns says:

    Let's go back to the desk, review and reflect, I'd say. A lot of good input to digest. Thanks!

    1 year ago

  • Silkworth

    Patty Villanova from silkworth says:

    One of the best articles from Etsy on this topic. I am in the process of redoing my shop and there are a number of pointers that I can use. Sometimes you have to change your whole way of thinking about things.

    1 year ago

  • MissingHeirloom

    Elizabeth Pickett from MissingHeirloom says:

    And BTW Dixie - Your Apartment ROCKS!!!

    1 year ago

  • Rakahuri

    Jeneane from DunedinSt says:

    Great food for thought. I've usually done okay on market stalls. Now though the stuff I am passionate about selling doesn't appeal to my neighbourhood. My market place is the Global one. But shipping costs are a killer from NZ to practically anywhere in the World! Based on sales I have made, I am thinking a lot about my target market and just yesterday dipped my toe into the possibilities of the Cruise Ship visitors' market. I feel that I live my brand and express it in my blog: I'm not sure at this stage whether using my garden as a backdrop for my Etsy Shop is useful or not. Thanks for those prompts and guidelines.

    1 year ago

  • FeltHappiness

    Juliane Gorman from FeltHappiness says:

    Love your link to your own personal branding exercise - quite useful to see the whirs and cogs of it all.

    1 year ago

  • baublesandbrides

    Nancy Hendrix from baublesandbrides says:

    Thank you so much for sharing your insight & tips Dixie. It is a constant challenge to keep my brand current... time to update again.

    1 year ago

  • feathers2gether

    cindy rogers from feathers2gether says:

    Thank you so much for the great advice!

    1 year ago

  • noavider

    Noa Vider from noavider says:

    Branding is so important. Great article!

    1 year ago

  • LisaJuenProonK

    Lisa Juen from ProonK says:

    I am still very new to Etsy but I think those are very important points. I will try to use them in my shop too. There is never enough to improve! Thank you.

    1 year ago

  • tfamily5

    Tina Quevedo from blestnest says:

    Great advice! I will get started right away!

    1 year ago

  • kateemarie

    Katie from KateeMarie says:

    great article, thank you!! :)

    1 year ago

  • MLevin

    Mitch Levin from MLevin says:

    Coming from an advertising background And having a degree in graphic and industrial design . All this advice is excellent. The only thing I would strongly add coming in as an artist is... Be creative, be very very creative. And don't be afraid to take risks and step outside the box and your comfort zone in your ideas! Mitch

    1 year ago

  • Mbergi

    M B from ColoredWood says:

    Great article! Thanks

    1 year ago

  • 2chicdesigns

    Cynthia from 2chicdesigns says:

    Great article very helpful!

    1 year ago

  • designsbynoela

    Noela Sexton from FlowersAndStitches says:

    I have been in business 25 years now. But I have trouble connecting with the Cyber-world. I don't seen to be "out There" so to speak. I wear my own work to gather interest but I seem to hit a blank wall when it comes to sales. When I knitted for companies. the work flew out the door. Now under my own flag my work is far superior but no sales. The finished product is hand made origionally designed. Best quality of fabricks and yarns.BUT. No dice Noela.

    1 year ago

  • redbuttongirl

    Carrie G from Rbgknits says:

    I officially feel like I have tons to do. Great advice!!!

    1 year ago

  • 2chicdesigns

    Cynthia from 2chicdesigns says:

    Hi Noela you have a lovely shop. I think photos are very important, I would have my designs on live models and also don't be afraid of the yber world. Learn all that you can about etsy and you will be amazed at what can happen.

    1 year ago

  • glowwormshop

    Jenna B. from glowwormshop says:

    Thanks, Dixie!

    1 year ago

  • susanclare

    Susan R. from EthnicBeadShop says:

    Although I'm an "old-school" Etsian (2006) I have only recently begun to build my shop into a business and I have had a lot of questions and concerns on how to be found by more people. Your article gave me some great ideas which I will pursue ASAP! Thank you!

    1 year ago

  • wendykates

    Wendy Kates from StarlightMemories says:

    Great Information! Thanks!

    1 year ago

  • couturenicole

    Nicole from couturenicole says:

    Congrats 30one on the main photo for this article! I've been an admirer of your shop for a long time, and I DID recognize the photo as soon as I saw it-your branding must be working just fine!

    1 year ago

  • MeganXristine

    Megan Keteyian from TreasuresByMook says:

    Thanks so much for the great article Dixie! I've been working on my shop a lot this year and I am printing this article and using it to help me build a better store and a better brand! Always appreciate helpful tips and great motivators from folks like you!

    1 year ago

  • charmingbasics

    Mari from CharmingBasics says:

    This is a great article! My shop is in the fledge-ling stages and I know I have plenty to work on, I think it's wonderful to have such great guidance with such helpful tips. Thank you!

    1 year ago

  • sandizier

    Sandi from DixieDressers says:

    thank you so much for your advice. Time to rethink and rebrand.

    1 year ago

  • SewSimplyFresh

    Kim Opoku-Ansah from StitchLightly says:

    I love all the clear suggestions to get sellers thinking and brainstorming. I will definitely take some time to sit down and go through these steps with my shop. I feel like I am naturally part way there. But if I can be more aware of my brand that will help for sure. Thank you!

    1 year ago

  • FairyBubbles

    Amanda Michel from FairyBubbles says:

    Awesome advice:)

    1 year ago

  • dixielarue

    Dixie Laite from dixielarue says: Featured

    Wow, I really appreciate all your positive comments! Thank you so much! It's easy to dismiss branding and marketing as something crass, manipulative, or just, well, icky. But what branding can mean, especially here on Etsy, is a way to define who you are and what you're about; how to best convey your message; and to l earn who your customers are and how best to serve them. It's about communication -- and that's always a good thing. In reality, branding isn't icky at all! I am so happy if I can help you, even a little bit, to pursue your passion, build your own business, and express who you are. Again, *thanks*

    1 year ago

  • gypsygirlfashions

    Carol Joy from gypsygirlfashions says:

    I can't wait to start--this is a great article, thanks! Carol Joy

    1 year ago

  • jasmine65

    Kirsten McDowell from PeyckesPurses says:

    Timing is everything they say. And the timing of this advice is perfect for me. My shop is still new and a lot of these concepts have been going through my mind. Through the organization of this article I believe I can now address certain ideas and move ahead. Thank you! Thank you! Thank you!

    1 year ago

  • canvaspics

    Tara Clarke Daav from CanvasPics says:

    Thanks for direction, lots to really think about, act and react on.

    1 year ago

  • dottywalker

    Dotty Walker from SewThoughtfulBlanket says:

    So much to think about! Great advice!

    1 year ago

  • sexybohemian

    Sarah Boheme from SexyBohemian says:

    Great advice! Can't wait to sit down and go down the list of questions to find my own answers. Thank you, Dixie!!

    1 year ago

  • aressa

    aressa from OriginalBridalHanger says:

    Wonderful information...and great advice for all!

    1 year ago

  • dylanadesigns

    Dylana Morrison Perera from DylanaDesigns says:

    great food for thought

    1 year ago

  • FreshRetroGallery

    Elizabeth Knaus from FreshRetroGallery says:

    Keep up the good advice

    1 year ago

  • SeedandSky

    Kelcey and Alex Loomer from SeedandSky says:

    Businesses that have good branding make it seem effortless. *sigh* I love how your description of branding describes it basically as an essence ~ and everything else getting in line behind that essence or the core of what your business is about. I am excited to show it to my husband who I am forever trying to explain why the little details matter to me! Thanks!

    1 year ago

  • ArcanaAntiquities

    ArcanaAntiquities from ArcanaAntiquities says:

    I appreciate the advice - thank you!

    1 year ago

  • LittlePoppys

    Sultana Muzikir from LittlePoppys says:

    Great article! I'm always struggling with making a cohesive brand for my shops ( I have 2 now on Etsy). This article has so much helpful and practical advice that I will try to use towards my goal. Thank you for your insight and help!!!

    1 year ago

  • ZinasBoutique

    Z. Cristiana Laurita from ZinasBoutique says:

    Thank you for a great article !! I think I have to work harder at branding, just not sure that it's a good ideea to go the way I am. I am trying to make high quality for new babies but in the same time I have sections for the Mommy and Dadday of the new baby. Maybe I should just stay with the babies ??? Any advise will be greatly appreciated !

    1 year ago

  • selectjewelrydesigns

    Heather Jones from selectjewelrydesigns says:

    I also found the article very informative, I opened an account last year and only last month started filling the shelves. I have been trying to follow all the advice I can get, and this all sounds like wonderful points to evaluate. Thank you for the help.

    1 year ago

  • whimsicalwire

    Kathy Perney from whimsicalwire says:

    Learned a lot! Thanks

    1 year ago

  • seaya12

    Anna from bananagrovedesigns says:

    This was great! I am a new seller (last few months), but I really want my jewelry shop to be about color, quality, and nature. Trying to shine in the midst of all the other jewelry shops out there is difficult. By using natural elements in my pictures (most of my backgrounds are wood) and bright colored gems, I'm trying to be consistent and create a presence. Let me know what you think I can change?

    1 year ago

  • LttleEvrydyCreations

    Paulette Ross from LttleEvrydyCreations says:

    I discovered I need to work on tweeking my brand after reading your article. The target market and positioning is a tough one for me to define. I love glass and I try to create things that people are surprised with, because it suprises me! Thank you for your insights!

    1 year ago

  • treesinterabithia

    Anne Kirk from HeathandMoor says:

    An article about branding that didn't leave me feeling dirty after reading it ;) Nice job and thanks for the info!

    1 year ago

  • ionesAttic

    Barbara from ionesAttic says:

    Vintage continues to be "the new black" I have curated my shop for those who appreciate simple good style with a touch of brass, satiny wood grain in an uncluttered environment. The occasional colorful kitsch may pop up occasionally, but I have learned with Etsy's help to hone in on my brand.

    1 year ago

  • Booop

    Jerrica Fields from booop says:

    These posts always give me so much to think about. This is very straightforward and easy to understand. Thanks for all the great advice. I will definitely be taking another look to find out what I can do to improve my brand.

    1 year ago

  • HighlandsCreations

    HighlandsCreations from HighlandsCreations says:

    Great article! Love the 20/10/4 concept, going to work on that!!

    1 year ago

  • learpo

    Leonor from ethnicadornment says:

    After some months in etsy I realized that keeping in mind the path you want to follow it's a good way to get new followers to your shop (being consistent!!), so the people who likes your shop knows that every new item you upload will be something they like. Sometimes it's a temptation to include new things, new lines!!

    1 year ago

  • mystoplooking

    jinny from daliart says:

    Thank you for the good advice :)

    1 year ago

  • SaimuiSamurai

    Michelle Saimui from WomenLand says:

    Great advice, agreed with thanks!

    1 year ago

  • Paintedlady1979

    Steph Beaulieu from BottledUpCreations says:

    Best tip I can give is reward those customers who pass along positive feedback from your shop! I have one loyal customer who is giving out my facebook page link to anyone who comments on my jewelry that she wears. She always leaves me awesome, detailed feedbacks everytime so I like to reward/thank her by throwing little extras in her parcels everytime she orders from me :)

    1 year ago

  • LaraineRose

    LaraineRose from LaraineRoseHandiWorx says:

    Debra Galbo - I wish I had said that! I believe that it has all been said. Great article, good advice and thank you!

    1 year ago

  • Klarabela

    Klarabela from Klarabela says:

    It is allways good to be remind of this! Thanks.

    1 year ago

  • alexscanvas

    Alex from AlexsCanvas says:

    Excellent article!! Than you so much!

    1 year ago

  • mfrawley

    Mary Frawley (Calligraphette Ltd) from Calligraphette says:

    Thank you for this article. My brand sells very well offline but not so well online, so I'll be taking on board lots of your advice! xx

    1 year ago

  • helencwalls

    Helen.C. Walls from boutiqueboheme says:

    Thank you very much! Already making notes, and looking forward to using them.

    1 year ago

  • PolClary

    PolClary from PolClary says:

    Great advice, and a fun article. Gave me the giggles a few times.

    1 year ago

  • stephaniesaputra

    Stephanie from LittleApplesDesign says:

    This is very helpful. Thank you so much :)

    1 year ago

  • cindyjjang

    cindyjjang from cindyjjang says:

    thanks so much.. i took a note :P very nice article.

    1 year ago

  • sesibon

    Nata Gurevich from sesibon says:

    Thank you for the article full of constructive and smart advice. It broadens my outlook and helps me keep in mind not only creative aspirations, but a much more down-to-earth important matters.

    1 year ago

  • creativecarmelina

    Carmelina Lounsbury from creativecarmelina says:

    I love the tips and advice....will soon be sailing the seven C's! Thank you.

    1 year ago

  • janetcunningham75

    Janet Cunningham from GENEVEVES says:

    Thank you so much for all the great advise. I have been trying to get focused and this article will certainly help. I just wish I knew more about the shipping overseas part. I just can't seem to figure out what these cost should be or if I should include this kind of shipping. I do not want the shipping cost to be any deterrent to sales.

    1 year ago

  • emadefreitas

    Ema de Freitas from EmasCorner says:

    Thanks a lot for such great piece of advice! I lot to be done :)

    1 year ago

  • Evmorfoula

    Evi from HappyVillage says:

    Great article, helpful advice! Thank you!

    1 year ago

  • landliggeren

    Birgitte Pedersen from thelittleblackhouse says:

    Very helpful! And it might not be so difficult to know one´s customers after all. Had a close look at mine and the majority seem to look at lot like myself ;-)

    1 year ago

  • kimberleeannkreation

    Kim Brooks from kimberleeannJewelry says:

    It took a year or so for me to decide who my customers were - retired women mostly - and while I have tried to appeal to a younger crowd as well, so far that hasn't been the case. Getting a complete "handle" on branding is something I don't feel I have accomplished yet, but I continue to try!

    1 year ago

  • matildecanepagonzale

    Matilde Cánepa González from matildecanepaArtnow says:

    Thank you. questions .... still. And with art?

    1 year ago

  • Clayismyart

    Lesley from ClayismyArt says:

    Excellent clear, concise counsel - Many thanks. (Think I've got some homework to)

    1 year ago

  • mitchandmani

    Mitch McFarlane from MitchMcfarlanePhotos says:

    Thank you very much.... So helpful

    1 year ago

  • ambienceaccents

    Kathy Foster from DesignItAgainCrafts says:

    Great tips!! As always, a little fine tuning can go a long way!!

    1 year ago

  • EleganceFarmHome

    Jane and John Katirgis from EleganceFarmHome says:

    Great, great tips!! One of the best summaries for branding that I have ever read :) Thank you! Can't wait to come up with our 4 words.

    1 year ago

  • CopusHagenDesigns

    Holly Hagen from CopusHagenDesigns says:

    Great job explaining what brand is and why it is important.

    1 year ago

  • WillowAndPalm

    Willow Waters from WillowAndPalm says:

    A one stop shop of useful advice - LOVED the links as well. Thanks Dixie!!

    1 year ago

  • amabito

    Roberta from amabito says:

    Great article! thanks!

    1 year ago

  • puksari

    Maeve Croly from puksari says:

    This makes sense - enjoyed the post. Back to my summer sewing patterns now!

    1 year ago

  • AnnetteEv0nne

    Annette Baldt from AnnettesHeadCandy says:

    Such a well-organized and intelligent presentation! Thank you for this! You are so articulate and direct. I LOVE your STYLE! The creative mind can be so difficult to harness and give direction to. Your confident advice is well-received here. It is the ACTION part that I have issues with. Time management is such a problem for me.....distractions everywhere, which I find most problematic for home-based business. Martketing and branding are the "job" categories of my business. I truly need to find a balance between putting myself out there/networking online, and getting my creations in front of an audience. I am getting a grasp on my target market, as I am realizing that it is NOT "everyone." My Etsy shop needs so much attention! Particularly photos, I think. Marketing in a personal, face-to-face atmosphere has become a very friendly environment for me, which is where my sales come from. I have some great ideas, and two new product lines to present, which is very exciting for me. Your top-notch presentation has given me even more incentive to grow my online business. Your flare is contagious, and I truly admire you professionally, and personally, (based on the glimple you have given us into your life via Pinterest). I am going to re-read the comprehensive advice you have given us, and begin applying it to my business, beginning with a slight, but I feel effective name change to "Annette'sHeadCandy & Coordinates!" THANK YOU DIXIE! Your star shines bright!

    1 year ago

  • TheWhitePelican

    TheWhitePelican from TheWhitePelican says:

    Thanks for that effective summation Dixie I liked it...very to the point entertaining, informative and well written ;0) Pelican

    1 year ago

  • FoliageWoodCarving

    Fred H. Zinke from FoliageWoodCarving says:

    This is excellent advice! I especially like the suggestion of listing 20 words that describe our work and then whittle that down to 4. Good homework exercise. Thanks for these suggestions!

    1 year ago

  • losethecurse

    Sara from HiraganaAmericana says:

    It's nice to read actual advice well-written by a professional branding consultant. I feel like I just audited a university class. Though a lot of people may think branding techniques are common sense, there is a lot we overlook... kind of like how everyone thinks their baby is the cutest. I really like the 20 words to 4 words exercise, and am going to try it out today. Great article!

    1 year ago

  • efpatiy

    Oleksandr Iefimov from Sunny0mood says:

    Good article! Thanks for the tips!

    1 year ago

  • tinworks

    Larry West from Tinworks says:

    Or you can just sell cheap imported crap as your own, or as a "supply", and forget about branding. We are seeing a disturbingly large number of people doing just that, with no profile, no policies and no concern for the "Etsy Brand".

    1 year ago

  • Kseniczka

    Xenia from tinyAlchemy says:

    Very helpful, especially for newbies like me! Thank you so, so much!

    1 year ago

  • CharmingShopLove

    Marissa Howes from CharmingShopLove says:

    Thank you so much for this article! Branding is so important for us! We can always keep learning new things. I will be working on this.

    1 year ago

  • pinkmonah

    "monah" from Gracious Cottage "monah" from Gracious Cottage from GraciousCottage says:

    Thank you. I am being a sponge and learning everything I can about branding & how to apply it. Your article is to-the-point and helpful. monah

    1 year ago

  • ThreeBarDGifts

    Monica from ThreeBarDGifts says:

    Thank you for this very helpful, informative article! I'm sure I will refer back to it many times!

    1 year ago

  • mayosohandcrafts

    Joke Olalekan from Mayosodesigns says:

    Great article! I agree with Monica above. It will make a great resource. certainly!

    1 year ago

  • Oneofafeltkind

    Carol from FeltPIZZAZZers says:

    Thank you so much for the great information!

    1 year ago

  • beachjewels72

    Wendy from beachjewels72 says:

    This is a great resource with good tips and advice! Thank you for sharing!

    1 year ago

  • creationsbyMrsJoJo

    Joanne from SeamsLikePinkPaisley says:

    Thanks so much for the great article! A great resource for business building!

    1 year ago

  • rugbybeast11

    Amanda from OtterCreekDesigns says:

    So many good tips to think about! I just opened my shop in February and have been building onto it ever since. This article was very helpful especially to me as a new etsy seller and I will definitely be referring to it again as I grow my shop!

    1 year ago

  • PixieFaceInc

    Pixie Face from PixieFaceInc says:

    I appreciate the great tips, it's given me a lot to think about! :)

    1 year ago

  • LavenderField

    Victoria Letemendia Koupparis from LavenderField says:

    Great advice, thank you!

    1 year ago

  • artisticmedia

    Jenny Lopez from ArtisticMedia says:

    Well written, and I agree with you 200%. Thanks for posting!

    1 year ago

  • gilstrapdesigns

    Debra Gilstrap from gilstrapdesigns says:

    Great article with lots of good info.

    1 year ago

  • TreasuresThenandNow

    Sharon from TreasuresThenandNow says:

    Just the advice I needed as I start my new adventure! Thanks!

    1 year ago

  • dolphinsinmaui

    Melisa and Mark Somers from OceanRakuPottery says:

    I love the 20/10/4 exercise. My husband and I are going to work on it tonight ...I think that will help us pinpoint what's important and help us with developing a brand for our shop. Thanks for the great article!

    1 year ago

  • patmcintosh

    Pat Mcintosh from FreehandStudios says:

    Encouraging and practical article- helping me wrap my head around the elusive concept of who loves the stuff I make. Goth but not gruesome, dark but not negative, the joyful celebration of what lies beneath the surface and endures... Thank you!

    1 year ago

  • PillowCoversbyL

    Leah from PillowCoversbyL says:

    Thank you for the helpful information. :)

    1 year ago

  • ninedragons

    Elizabeth England from ninedragons says:

    Thank you, thank you, thank you. Nothing in any of my "previous lives" has prepared me for selling a product I create - or selling at all! This has been hugely helpful. A recent negative experience helped me to better articulate why I do what I do, this advice lays the next stepping stone along the pathway.

    1 year ago

  • ARTvintagejunkie

    Claudia Gronniger from JustClaudiaStyle says:

    Fabulous! I just opened my ETSY store and it is such a new concept to me! I have 10 years of actual experience in the " marketplace". I have owned a store been a vendor at Junk Bonanza and many other national shows where personal relationships are a key ingredient!!!!! BUT, the online world is very different, but yet is similar! I so enjoyed your "tips" and hope there will be more blogs on this topic!! Many thanks!

    1 year ago

  • WhitneyLaurenSmith

    Whitney Lauren Smith from WhitneyLaurenSmith says:

    I offer such a variety of items that it's impossible for me to be precise, but that is exactly the brand I'm building. Not choosing one thing or one style but choosing ME. My products are a result of my interests and talents, and that doesn't always fit one mold. Eclectic is sometimes the best way to go. I refuse to put myself into a small box!

    1 year ago

  • markybell

    markybell from markybell says:

    Thank you, this is awesome information

    1 year ago

  • OliCreations

    Francesca from OliCreations says:

    This was a very useful article. I still have to work on figuring out who my target customer is and how I'm different from other stores selling the same kind of items...this is really something to think about...

    1 year ago

  • rickytalmage

    Ricky Talmage from PeysterStreet says:

    I agree with what Whitney Lauren Smith said a few comments above. When each piece you create is a one -of-a-kind, your style can be difficult to define. If I see a unique pendant or finding and want to try something a little different, I just do it. Your brand has to be much more than just your product

    1 year ago

  • BowMoBBB

    Diane (Mo) Collins from BowMoBBB says:

    Wow! Definitely food for thought . . . Actually more like a feast! I am not complaining at all. I definitely needed this read. I have been trying to evaluate my shop and just keep adding new items to see what really catches on. And my wedding veils really seem to still be the big sellers. I have even thought about separating into two shops, one for my wedding items and one for babies. But I still like the idea of bridal and baby boutique which is why I try to separate them on my shop page. Like I said, a feast for thought. Thank you for making me think. Very good info!

    1 year ago

  • clgifts

    CL Gifts from CLGifts says:

    Thanks for the great article. We like the specific questions we need to address about our brand. Let's get to work.....

    1 year ago

  • dixielarue

    Dixie Laite from dixielarue says:

    Annette Baldt from AnnettesHeadCandy -- wow, tahnk you! I REALLY needed to hear your sweet comments today. I really, really appreciate it, you have no idea!

    1 year ago

  • palominoblue

    Sarah Murray from palominoblue says:

    I love making my products but the business/ marketing/ branding element has been a challenging topic for me. Thank you for sharing these ideas/guidelines.

    1 year ago

  • melissahager

    Melissa Hager from melissahager says:

    Great information, thanks so much sharing!!

    1 year ago

  • julespalms

    Jules Palms from JulesBags says:

    Thanks for sharing your knowledge and expertise ... A great read loaded with valuable ideas, suggestions and "tidbits"... I love to learn... Thank You!!!

    1 year ago

  • heartworksbylori

    Lori from DearestMine says:

    Hey sweet pea! (fellow Pop-Tart lover here) What a fantastic article! So many bits of wisdom rang true in my mind and I kept saying "Amen" to them all! I recently attended a great branding workshop and I'm excited to spend the next couple months working on my brand. Your suggestions are top-notch and the cogs in my mind are spinning double time! Thanks so much for your kindness in sharing with us...You rock!

    1 year ago

  • cutefindsf4u

    Lena from Cutefinds4U says:

    Very practical advises. I appreciate it a lot since I'm new Etsy shop owner with many questions.

    1 year ago

  • renaeweidman

    R W from ThroughAnOpenWindow says:

    My shop has been open just over a month and other than a sale to a cousin I have gotten nothing! I believe in what I produce and when it is given to people they love it but bo buyers! I am priced competitively and I offer really unique things in a market that is full of others making similar things. I really need some help in getting my shop out there. I have joined teams and have followers and admirers but still no buyers! I am going to look over my shop and see if there is something that I can change to make it more "me" and what I offer. If there is anyone out there with advice for a new seller please let me know. I am open to suggestions!

    1 year ago

  • dixielarue

    Dixie Laite from dixielarue says:

    OMG, thank you so much Lori from HeartworksByLori! Your kind words mean so much to me!

    1 year ago

  • AmyCuevasSchroeder Admin

    Amy Schroeder says:

    Hi R W, Congrats on starting your Etsy shop! I invite you to read this advice post for new sellers: Top 10 Tips for New Etsy Sellers:

    1 year ago

  • sheilamcbryde

    Sheila McBryde from vintagejewelryanew says:

    This was very helpful to me and has got me thinking about connecting more to potential buyers. Instead of just dreaming about making jewelry (which is almost every night), I'll be dreaming about branding my shop too!! Thanks for the good information.

    1 year ago

  • Bumbleweedz

    Dara Barth from Bumbleweedz says:

    My brand is all about making your H O M E happy and bright with art that inspires the sunshine in you!

    1 year ago

  • WintergreenDesign

    Christa Cunningham from WintergreenDesign says:

    Great article and a lot of food for thought... I have work to do : /

    1 year ago

  • KBSL

    Britt Arnst from MotherInWonderland says:

    Dixie, Thank You So Much for the Awesome post! I have been struggling for a few weeks now on how to limit my shop to a specific thing because that's what I see usually on here (shops that specialize in one thing). This was a huge issue for me because I love making lots of things and I couldn't for the life of me figure out how to incorporate it all. The idea of standing outside the "norm" box was overwhelming but it just didn't feel right otherwise. After reading your article and following along with the 20/10/4 questionaire I now have my answer. Yay! And it fits me perfectly! I'm super stoked to put it into action. Now if only I could find the time necessary to do that. lol. But Thank you again!!! ^-^

    1 year ago

  • dixielarue

    Dixie Laite from dixielarue says:

    Thanks Britt Arnst from MotherInWonderland! That makes me so happy! You go get 'em, girl!

    1 year ago

  • CSEClayworks

    Jenetta M from MJorell says:

    Great article. I recently started to refocusing on developing my shop's brand. I've discovered that building a brand is an ongoing endeavor .

    1 year ago

  • PyxusPassionProject

    Michelle Maynard from SimonesRoseBoutique says:

    What a great article - So informative and helpful! Thanks for sharing all these great tips!

    1 year ago

  • studiolana

    Illana Leizin from studiolana says:

    Great tips - a lot to be done yet for me :) Thank you

    1 year ago

  • blissfulvine

    JoAnne from BlissfulVine says:

    Very helpful....lots to think about, always tweaking and improving. Thank you :)

    1 year ago

  • handpainterz

    Hand Painterz from HandPainterz says:

    I immediately made changes to my shop after reading this post.

    1 year ago

  • Tarahawken1

    Tara Hawken from ThePolkadotCaravan says:

    Great article. I know I need to keep my brand image cohesive, and that's hard when I have so many amazing ideas waiting to get out! I'm sure you all know what I mean. Have been working hard, re-doing my tiles and tags and photographs! I hear on other blog posts all the time that branding is just for big businesses, it's not! We all have our own brands...even if we don't realise it! Thanks again for the great article Dixie! -X-

    1 year ago

  • SunMoonJewels

    Bhanumathy Sankaran from SunMoonJewels says:

    Great advice. Thank you.

    1 year ago

  • JewelsbyJasmin

    Jasmin Smith from JewelsbyJasmin says:

    Great advice! Really made me think about why I do what I do.

    1 year ago

  • inkprints

    Kate Jones from inkprints says:

    Your article really got me thinking. I designed my brand when I got back from the UK but so much in my life here in rural New Zealand has changed since then and so to has my target audience. The story behind inkprints is the same but it has evolved to where I am now and this isn't reflected in my Etsy site. Time for action, thank you

    1 year ago

  • charlenefrischer

    Charlene Lundgren from MindfulPresents says:

    This is really great! The awkward thing is that I started out with the name ‘Mindful Presents’ to have people think about who they are, and about the art of giving, mindfully. Gifts that are one of a kind, unique that are special to the receiver and reflect his or her personality as well as creating hopes and desires for them. - Hence my personalized ‘inspirational or ‘ sacred shawls that I paint on silk and embroider’ But before I even could post those - I started making exotic head pieces - as a way for people to tap into their fun and playful sides - but the two don’t go together and I find that I want to make the silk art but I keep getting requests or orders for the other. So I am having trouble with branding and having a uniform feel. I think this will develop as I grow and make more things to sell. Then I will open a couple of different stores which will each have their own brand. The truth is creating for a living or for financial gain is so much harder than just making something for someone you care about…

    1 year ago

  • gemsnmore99

    Kelly from gemsnmore99 says:

    Great tips! Thanks for sharing :)

    1 year ago

  • BramalfieBeadsetc

    Ailsa Cordner from BramalfieBeadsetc says:

    Very useful article, plenty of food for thought....

    1 year ago

  • trickstertales

    E. Reynoso from BeeCharmerDesigns says:

    Yes, this is just the sound advice I need to get started!

    1 year ago

  • byBTeacupCandles

    Briony Simpson from byBTeacupCandles says:

    As a new start up business, this is just the guidance that I have been looking for. It is very easy to get distracted and not focus on how to get the product out there. A really interesting read!

    1 year ago

  • melaniesunshine

    Melanie Heim from ARTthroughGRIEF says:

    thank you for this information! I just started my Etsy shop in February! and I am enjoying the process and have made 2 sales and I am working on a few custom orders at the moment. Any tips on success with Etsy are greatly appreciated!

    1 year ago

  • thumb2felt

    rita esti kusumawati from thumb2felt says:

    useful info, thank you

    1 year ago

  • Wishingwellportraits

    Alisa Statham from WishingwellArt says:

    Great information! It is a challange to keep branding consistant over time as I try to make improvements with packaging...etc.

    1 year ago

  • tinadyer

    Tina Dyer from MooncatcherGems says:

    Thanks for a sideways look at a subject I am not good at! Opened my shop in February this year and so far no sales and only two follows so definitely need some help. I will take a look at your advice and see what can be improved. Thanks again

    1 year ago

  • mirakamada

    Mira Kamada from MiraKamadaFineArt says:

    Excellent advice! Regardless of how long we are in business it helps to refresh and take a second look at what we are doing. Over time little things slip, or we become inattentive to an important detail, like packaging or adding a little something extra to thank our customers. The best approach to branding is to examine our own values and present ourselves in a way that is consistent with those.

    1 year ago

  • steymo

    Steymo from Steymo says:

    Amazing information. I just started my shop and I need all the advice I can get!:)

    1 year ago

  • botamaki

    Bo Tamaki from botamaki says:

    I'll have to pay attention to these details.

    1 year ago

  • marjorievandyke

    marjorievandyke from CreatedByHandonline says:

    Love the exercises you included to help bring me closer to a "unique selling proposition" and creating a strong brand... so much work to do in this area!!

    1 year ago

  • AshleyAdler

    Ashley from AshleyAdler says:

    As an artist, I do appreciate thoughtful, creative, cohesive branding when I see it. I only hope I can achieve it for myself!

    1 year ago

  • dianeborgmann

    Diane from BorgmannsCreations says:

    Thanks for the tips This gives me some things to work on

    1 year ago

  • LoveYourQueen

    LoveYourQueen from LoveYourQueen says:

    Great advice! Thanks

    1 year ago

  • imperfectconceptscom

    Tasha Robinson from ImperfectConcepts says:

    This was a great piece. Chalked full of amazing information that I am using to create a plan! Thanks

    1 year ago

  • BigOakBranding

    Julia and Erin from BigOakBranding says:

    LOVE THIS ARTICLE. We are two sisters with a design degree and marketing degree who are trying to put ourselves through graduate school and law school. We are looking to help Etsy sellers with branding! Check out our shop, BigOakBranding!! We are passionate and creative!

    1 year ago

  • AsianArtAndQuilts

    Barbara Harms from BarbaraHarmsFiberArt says:

    How helpful for the many artists offering their work, who find it difficult to reconcile the concept of marketing or branding with art. What we offer springs from our inner core, this is part of the reason certain persons are drawn to our art. Being able to define ourselves and convey that to our "clients" gives them a deeper understanding into what we create.Call it any name you wish,but this is information people want and seek. We need to provide that for them. A great article to help us see who we are,why we create and how that effects the work we produce.We need to be willing and able to relay this information to others. Isn't that essentially what branding is? Branding is not a dirty word.

    1 year ago

  • samanthaspitzner

    On the Rocks from OTRVintageClothing says:

    Such a helpful article!

    1 year ago

  • purplemushroom

    allison turner from AllisonTurnerDesigns says:

    What a great article. A timely one for me as I am getting few views and no sales, I have a lot of work to do, and a long but hopefully exciting journey ahead. thanks.

    1 year ago

  • alethiah

    Alethia from FortnersFinds says:

    Great advice and food for thought; thanks so much for sharing.

    1 year ago

  • Recreationalchaos

    Erin from CornerCabinet says:

    I have been so scattered lately and this will help me drill down and focus. Thanks!

    1 year ago

  • skylinefever

    James Mazurek from skylinefever says:

    thank you for the tips. i know what all to do. it just takes someone like you or me saying again and again. i know it will sink in and fall into place. :)

    1 year ago

  • BecktoriasCrafts

    Becktoria Crafts from BecktoriasCrafts says:

    This helps alot! i know i've got alot to do to my shop, fingers crossed i can stick to these tips! xoxo

    1 year ago

  • gkracky

    Jeannie Krackenberger from beadtodo says:

    Thank you, having so much fun with this new way of selling my works of art..time to re-think my shop...I need to get a lot more creative in web-shop owern ship....and be positive!

    1 year ago

  • LuxiBloom

    Amanda from LuxiBloom says:

    Great information!

    1 year ago

  • dorijewellery

    Dori from dorijewellery says:

    Great article. Thank you so much.

    1 year ago

  • ddtd6461

    Theresa Dickman from AFutureHeirloom says:

    This is great advice ! Thank You!

    1 year ago

  • crowe66

    Carol Rowe from UpNorthEnterprises says:

    What great advise. I've been struggling for 6 months trying to get my Etsy sales going. I know I have a combination of trendy items made by others and am getting ready to launch the rest of my line which features repurposed vintage material into unique jewelry. With the advise, branding information, etc., maybe I can stage my launch into something more memorable and attract the kind of attention suggested. What we as sellers sometimes think as a "no brainer" for attention means nothing if we can't reel folks in to see what we're about as creators, people and our vision.

    1 year ago

  • heatherbadal

    Heather Badal from LittleLillyBelle says:

    Wonderful advice!

    1 year ago

  • sujiradesign

    Sujira T from SujiraClothing says:

    It is a good article. Thank you.

    1 year ago

  • stephanierodas

    Stephanie V from NamahBijou says:

    Wise words, thank you. We need to communicate with ourselves first and foremost, find our unique voice, bring it to surface and express it outwardly. "Brand" is so much more than your product, it is your personality, your heart and soul shining through. It is an on-going process for sure. Etsy is filled with beautiful talent, it is truly remarkable! You are all incredible creators, keep that fire alive and you will continuously flourish. xx

    1 year ago

  • JanellsFlare

    Dana Pitzer Hester from SilverLeafByDana says:

    Since I left my real J O B in 2010 to reinvent myself and the direction I wanted to go, I've worked endless hours creating and discovering the once lost me. After 3 years of working with silver I know my style and my audience, what I didn't know was how to brand myself. Dixie, your blog about branding was just what I needed to create the finishing touches on my USP. I'm getting closer to my goal thanks to inspiring people like you.

    1 year ago

  • parisakaprel

    Parisa Kaprealian from prettypleasedesign says:

    Wise words indeed. Thank you for inspiration. Branding is everything!

    1 year ago

  • DanielEliMercer

    Daniel Mercer from ArtworkByMercer says:

    I am just starting up on here, and trying to figure all this out, and I really appreciate the great advice. I look forward to forming my own brand, and actually took notes on this article, and plan to do the exercises mentioned, and use this as a nice starting tool, and reference. Thank you.

    1 year ago

  • heritageheirloom

    Chanel Wiseman from HeritageHeirloom says:

    Great food for thought - Cheers :)

    1 year ago

  • Caristele

    Caristele from Caristele says:

    This reminds me of something i heard a while ago which says: even when you decide not to make a choice, your choice is not making a choice. I think when it comes to Branding, whether or not we don't work on it, how we present ourselves is our brand. Thanks for sharing

    1 year ago

  • ClairesStudio

    Claire from StudioClaire says:

    Excited to continue refining my brand. I especially like the idea of the 20/10/4 exercise!

    1 year ago

  • ninedragons

    Elizabeth England from ninedragons says:

    I wasn't ready for this well-thought-out and concisely presented information back in April -- but I was ready for it today when it fell into my lap. Many thanks. Great info.

    1 year ago

  • fiveorsixgirls

    deborah jacobs from dreamfed says:

    this article was really helpful. but i have to agree with amanda, bringing up Fox news was really unnecessary.

    1 year ago

  • payumoon

    Payu Moon from iloveinamist says:

    Thank you for a good advise.

    1 year ago

  • pattylom

    pattylom from Ladyknitsandthings says:

    Good advise Thanks

    1 year ago

  • sophiesknitstuff

    Sophie Le Cuiche from SophiesKnitStuff says:

    I've learned more in the last 10 minutes reading this article and doing the exercises than in my marketing class in college 20 years ago (granted, there was no Internet then so some things have changed even though the essence of branding/positioning on the market is the same). I now have something to focus on which I didn't have back then, when I thought of being an accountant and I didn't have the maturity I have now - yes, I call it maturity, not old age as my children do! Thank you for putting years of studying in one simple, easy to understand article.

    1 year ago

  • sundaecraft

    Sunny Lee from SundaeDesigns says:

    Great advice! Just started setting up my etsy eventhough I've been doing what I do for quite some time now. At least this article will get me right on track! Thanks!

    1 year ago

  • GemdropsoftheFalls

    GemdropsoftheFalls from GemdropsoftheFalls says:

    This is an amazing blog article! Bookmarking for sure. It seems like we still struggle with branding sometimes, so we can't wait to put some of these tips to work! Thank you so much!

    1 year ago

  • craftsupplyjaipur

    JAGDISH PRASAD from Moomal says:

    Great to read your article. Thankyou for sharing such great and helpful tips.

    1 year ago

  • TwoChicklets

    Diane Cullum from TwoChicklets says:

    Wow, that's a lot to take in! Hopefully I'm doing it right.

    1 year ago

  • myartstudiome

    kate Jerry from myartcreations says:

    I will work towards this....thanks for the advice!

    1 year ago

  • aquarellesparis

    ChG Aquarelles from AquarellesParis says:

    thank you very much from a french painter :)

    1 year ago

  • JanellsFlare

    Dana Pitzer Hester from SilverLeafByDana says:

    I absolutely love your writing style Dixie! Everyone of the writers and contributors in the Etsy head office do wonderful work. Thanks to all of you for helping us, the ones trying to get by in life doing what we love to do more than anything else in the world.

    1 year ago

  • martideboer1

    Marti from chitowndesign says:

    great food for thought. i will try.

    1 year ago

  • thenewcjh

    Carolyn Horney from ShinyBirdz says:

    Thank you for your information. I have never tried anything like this before, so I am so anxious to experience the seller's world. I am trying to think of a cute name right now. Hats off to the ones I have read.

    1 year ago

  • nataliemishoe

    Natalie Renee from TreasuresOFmany says:

    Very very helpful and much needed to know info, now I just have to slow my mind down and find a starting point. I love my product and get alot of comments on etsy and in everyday life but I have yet to sale anything. I dont know what I am doing wrong. Natalie

    1 year ago

  • WoollyWoodlanders

    Lorna Jenkin from WoollyWoodlanders says:

    A thought provoking lot of hints. But please remember we do not all live in America and several of your hints and references mean nothing to me. Please try to be international in your examples. However, I do read many of Etsy advice and have gradually changed my shop and increased my business.

    1 year ago

  • rasifah1

    Sharifah from NubiaAccents says:

    Very interesting, I have taken on board all that has been said as as I am young in the business of having your own business I would appreciate any feedback you can give me on my shop Thanks

    1 year ago

  • CraftySandiesPlace

    Sandra Awe from CraftySandiesPlace says:

    Great article & advice! Especially the part about not trying to be all things to all people. Which is what I was inevitably doing. So now I'm going to work on "branding". Thanks again for the advice!

    1 year ago

  • KimKatBags

    Kimberly M. Chapman from KimKatDesign says:

    All of this info was in the back of my head and as someone said earlier, a couple points are getting dusted off and polished a wee bit to bring them to the front of the closet ; ) I particularly like 'Stand for one thing in a Big Way' or 'Do what you Love and the Money will follow' and the question 'What problems can I solve to make their lives better/easier/more fun/enjoyable/comfortable etc? My mantra 'Simply Comfortable Knitwear for Easy Living' says who I am as a seller and I think is why I am gathering a loyal following to which I am thankful to them every day!!! Thanks Etsy for constantly being their with great info to support this growing community of e-preneurs.

    1 year ago

  • stefaniyapiano

    stefaniya piano from Arterrorist says:

    I just opened my design store and I really want people to like and buy what I make, I want to find my first customers. Those who want some quality and different graphic design art and illustrations. If someone need advices or feedback about their art, just type me a message. If you are interested about what I draw, you can watch my illustration portfolio here: Visit my shop, I just opened it :) Thank you

    1 year ago

  • reenaagarwal

    vishakha exports from VISHAKHAEXPORTS says:

    Very very helpful and much needed to know info great. I love etsy store . thanks a lot you can see our store = / vishakhaexports

    1 year ago

  • Angelheartdesigns

    Angel Heart Designs from Angelheartdesigns says:

    Great post! Thank you! :)

    1 year ago

  • lynnhilton1

    Lynn Hilton from ArtsyLynnHilton says:

    Good advice, thanks!

    1 year ago

  • CreativePaperCraftin

    Joanne Forrest from ByHookOrNeedles says:

    I am just starting out once again here on Etsy, and I find that this article has given me a lot to think about. I did have an item on here a couple of years ago and I had no idea how to go about opening my shop properly. I have continued to create my products and love doing them, but have not put them in my shop to sell. I think that my self confidence has been lacking and I have overcome that problem and look forward to start my Etsy shop once more. These stories are so helpful and inspiring to me. Thank you so much.

    1 year ago

  • lilyvonisenberg says:

    Thankyou, very thorough!

    1 year ago

  • raccoonvalleyrouge

    Rebecca Blevins from RaccoonValleyRouge says:

    I have so much to learn... Having fun doing it!

    1 year ago

  • twilarempe says:

    I've been stumbling all over the internet trying to find out EXACTLY what was meant by "branding" and this article clinched it for me. Now I can settle in and create a brand using Dixie's guidelines. Major sigh. . . I feel I've accomplished something today!

    1 year ago


    Heather Pugh from CUTIEDOG says:

    Great advise, a very good read. Thank you.

    342 days ago

  • usamas

    usamas jullapak from LineThaiHandicraft says:

    I love crafts But the highlight was crafted from the fabric. I think the crocheted. As fun as well While the job is not specialized. Very little equipment But that makes sense Crochet work is nothing more than. Needle sheath with wool By building your brand so good Share your techniques and how to build this brand families appreciate etsy.

    330 days ago

  • nadiola

    Nadia Mangione from Bynadialab says:

    Thank you so much! This post is really important

    248 days ago

  • bijuadejewelry

    Garrett Mitchell from BijuadeJewelry says:

    This is great advice.

    214 days ago

  • farzanamolvi

    Farzana Molvi from Finzcraft says:

    I am new to Etsy, and I think Etsy is a good platform for artists and artisans to show case their craft. Etsy has made people see value in handcrafted goods and the pride of ownership that comes with it. I haven't sold much but thanks to all the advise from Etsy's blogs, I am becoming aware of different aspects of selling and the importance of branding from Dixie's blog- it really un myth the whole brand phenomenon, I am hoping to do better. Thank you for being there.

    194 days ago

  • yichiamshapira

    Yichiam Shapira from AWESOMEBONSAI says:

    that is awesome advice!! thanxs

    156 days ago

  • lucyandg

    Julianne McGrath from lucyandg says:

    Very helpful article. I have a bit to think about. Thank you Etsy, and keep on being amazing!

    105 days ago

  • wilmawau

    Wilma Wau from wilmawau says:


    104 days ago

  • melidasart

    Melida Swart from MelidasArt says:

    Great information! thank you very much.

    104 days ago

  • lindanmc

    Linda Déco from BlackSesameStudio says:

    I've been looking to bring my store to the next level. Thanks for the great advice!

    54 days ago

  • makail

    margrus kail from CobblestonePottery says:

    I am presently working on setting up my shop. It seems there is a lot to think about. Thanks for all the great information, with God's help it will all come together.

    37 days ago

  • krumfelt2

    Kathy Rumfelt from ClassicChicjewelry says:

    Thanks for all the advise. Taking baby steps and trying to put it all together. It's always a good practice for me to take it one step further. It's also a great thing to learn from others. Learn and take action. :-)

    13 days ago