The Etsy Blog

Your Product: Sell What You Love handmade and vintage goods


For many sellers, figuring out what to sell is an ongoing process. Here, sellers share their stories and tips about what has worked for them and what they’ve learned. Hopefully, this inspires you as you create your line!

Sell what you love. When you love and believe in your product, creating and curating your items and developing your brand are fun! Most new sellers have other commitments such as work and family, and this will help keep you motivated.

“When I first started selling on Etsy, I was selling items that were inexpensive and quick to make, and I thought, ‘If I sell these cheap enough I can make a killing!’ Was I ever wrong. I was making items I thought would sell, because they were inexpensive – I wasn’t even that excited about these silly things! Luckily, in the middle of this, on a whim, I put an etched silver necklace in my shop. This necklace was a duplicate of one I made for myself for fun. It was a design I personally loved and hadn’t seen before. The necklace sold within fifteen minutes and I realized I needed to change the way I was doing things.” — Daniellexo, Etsy Seller Education

Create for yourself. Design and curate what you want to wear, decorate with, and use. This is a great place to start as a small business, and your passion and unique point of view will shine through and inspire your customers.

“I am quite literally my target market. I design things I know I or my peers would wear and want. It kind of started by accident — I wanted some jewelry and my husband’s not much of a shopper.  It has worked well for me even though my market is a bit older, I would say, than the average buyer here on Etsy. They are out there, they have money and they know what they want… and more importantly, I know what they want.” — newhopebeading

Get inspired. Inspiration is like food for creative people. Read blogs and magazines that inspire you, pay attention to what you see people wearing, using, and decorating with. A notebook or bulletin board where you can collect inspirational images and ideas will help clarify your vision.

Sell something new and different. Is there a product that you would love or that would help you that doesn’t exist yet? Is there something that is out there that you could do in a different way? This is how great products are born!

“My organizational printables shop came about with no real intention of opening a shop. I started creating them to use for my personal life and to organize my bath and body business. Then I figured, there must be other people who would like to get organized the fun way and decided opened up shop because I ended up having so many printables! Here I am 4 months into my new shop and 300+ sales later.” — tidymighty

Research the market. Look around on Etsy in the various sub and sub-subcategories.  Where could you make an impact? Look at what’s selling elsewhere. You don’t want to copy anyone, but this can inspire ideas for different things you could do yourself.

Pay attention to what’s doing well. As you stock your shop, pay attention to what is selling, and what is getting views and favorites. This is a good indication of what people are interested in, and what direction you might want to move in!

“I started with 1 or 2 crochet rings in my store and noticed they kept selling. I decided to add more rings and now probably 90% of my sales is rings. You never know what people are going to like, so just experiment until you find your niche!” — WatchMeWorld

Listen to your customers. Requests for custom items and suggestions from customers can turn into an in-demand product. Try crowdsourcing — asking fans on your social networks what they’d like to see, and letting it be known in your listings that you are open to custom work.

“My first corporate commission was for a set of 20 gifts, to be given to speakers at a symposium on the Great Lakes. Instead of designing 20 individual pieces, I created a large copper map that was disassembled into 20 pieces, each person receiving one part of the whole. When the event was over, I immediately received a request for a specific map. Followed by many more! I started offering custom metal maps, and I’ve sold hundreds since.” — CopperLeafStudios

Go with big ideas. If you have a great idea that you are passionate about, try it! If there is a new craft you want to try, do it! Don’t worry about your shop not being cohesive as you experiment — it’s important to try new things!

“When I started on Etsy, I tried selling cards and jewelry although my passion had always been sewing clothing. The cards and jewelry bombed but it motivated me to list clothing. The same day I listed some tops I had made, I got my first order for well over $100.” — tangente

Keep evolving. Continue to create new items and try new ideas. This keeps your shop interesting, and keeps people coming back.

“I have a couple of items that are the same base pattern but have evolved with changing fashion trends. This also helps my shop stay fresh so returning customers are often seeing new things and staying interested and continue to buy new creations.” — crochetconcepts

Big thanks for all the sellers who shared their experiences with product development! There are many more great stories in there, so check out that thread!

What experiences have you had with developing your product?

The 4 Keys to Success | Seller Handbook

  • StringBeardCraftery

    Stephanie from StringBeardCraftery says:

    Thank you so much for writing this! This is exactly what the doctor ordered! I have recently been struggling with this issue, I felt like I was too all over the place with my products. Great info, and just what I needed to read!

    2 years ago

  • EmiliaFaith

    Edie Ann from OhHoneyHush says:

    Great advice! I really do enjoy what I do also :)

    2 years ago

  • AquaMoose

    Shelby Beaulieu from AquaMoose says:

    Very inspiring! Now if I could just find more time to make what I love......

    2 years ago

  • Iammie

    iammie from iammie says:

    Thanks for the tips! :)

    2 years ago

  • auntjanecan

    Jane Priser from JanePriserArts says:

    This is so true. I create what I enjoy and am my own target market.

    2 years ago

  • VintageEye

    VintageEye from VintageEye says:

    Wonderful tips! Thanks to all for the advice.

    2 years ago

  • LoveYourBling

    Ruthie from LoveYourBling says:

    good ideas!

    2 years ago

  • mattyhandmadecrafts

    Matejka Max from NattyMatty says:

    Thanks for sharing!!! Great info!

    2 years ago

  • RoughMagicCreations

    Mollie Ann Meserve from RoughMagicCreations says:

    Fabulous advice! It's easy to get so caught up in marketing & selling strategies that we lose track of what we truly love creating - the reason we opened our shops in the first place.

    2 years ago

  • IrenaSophia

    IrenaSophia from IrenaSophia says:

    Love your article, great advice!

    2 years ago

  • chrissymahler

    Chrissy from beautiefullthings says:

    great ideas...thanks so much!

    2 years ago

  • andreanne12

    Andree Anne M from rosemauve says:

    Thank you, this is motivating!

    2 years ago

  • volkerwandering

    Jess from volkerwandering says:

    I really appreciated this article!

    2 years ago

  • SpareBedroomStudio

    SpareBedroomStudio from SpareBedroomStudio says:

    SO true! When I first started my shop here on Etsy, I was selling a variety of other things that I wasn't that in love with creating - trying to get a feel for what I should concentrate on. I used to make origami mobiles for friends & family, decided to list one in my shop for the heck of it and it sold within an hour or 2! From that moment on, my shop concentration moved towards origami and other fun, paper-based mobiles. So so so glad I decided to keep trying until I hit with something that both I love AND buyers seemed to like and respond to. Great post! :)

    2 years ago

  • Cabotinage

    Virginie Houle from Cabotinage says:

    Great advice! Everytime I try a new design, I ask myself: Would I wear this? It gets me back on track!

    2 years ago

  • Mikono

    Ling Abson from Mikono says:

    Great article and very good advice! I have been using the summer slowdown to not only recharge, but to also have fun with creating new pieces, testing them out and reminding myself to be original. :)

    2 years ago

  • WingedWorld

    Vickie Moore from WingedWorld says:

    I love obsolete library card catalog cards, so I started painting objects and animals on them that relate to the theme of each card. It's been so gratifying to hear from other people who also love these old cards. The advice in this article to sell what you love is spot on! If I had never sold a single painted library card, I would have been perfectly happy to keep every single one for myself — and keep painting more.

    2 years ago

  • CafePrimrose

    Amanda Gynther from CafePrimrose says:

    Wow! So many great ideas and pointers! Being new to Etsy I can't thank you enough!

    2 years ago

  • ZinniaSnipSnap

    Marley from QUIVERreclaimed says:

    This is a timely post for me because I am in the process of changing my focus a bit..Thank you!

    2 years ago

  • sarahkdesigns

    Sarah from sarahkdesigns says:

    Kind of makes you wonder why we see a "merchandising plan" and the same stuff by the same people over and over again on the front page. While the world is often a contrarian place — that etsy does one thing with its features and tells us something completely different with its blog articles is a kind of contradiction that is hard to wrap one's head around. I make the things I make because I like doing it: business is not a necessity, it's a nicety. It'd be nice to see more free thinkers and people who love their craft and all the breadth and diversity that comes with that featured somewhere on this site REGULARLY, instead of the same old same old overly marketed ho-hum. This is a lovely article — now how about actually showing the people who practice this age old wisdom some props?

    2 years ago

  • PalomaAccessories

    Kelly from PalomaAccessories says:

    Gracias por la nota un motivo mas para crear un nuevo Paloma Accessories que estará aquí muy pronto con nuevas ideas, nueva vida!

    2 years ago

  • CoffeeInBed

    Mike Dale from CoffeeInBed says:

    Great article...I got excited as I'm experimenting now and trying to see what fits and what works. It is becoming apparent that the things I like making for myself get the most response whether on Etsy or my social media outlets.

    2 years ago

  • WhisperingOak

    Quality Handmade Items from WhisperingOak says:

    Great artcile right on time for the creation of the new fall and winter items.

    2 years ago

  • Susanstahl941

    Susan Stahl from Susanstahl941 says:

    Thanks for sharing. This gets me excited to get back into my studio!

    2 years ago

  • carrieroot

    carrie root from therootstudio says:

    nice article...thank you

    2 years ago

  • rachelungerjewelry

    Rachel Unger from RachelUngerJewelry says:

    Thank you for these great tips. I frequently have peers and associates giving me suggestions on what is "popular" or "on-trend" right now. I know they are trying to be helpful but I have to continually tell myself that I should make what I like, not what seems to be "good sellers". As a result, I often have clients expressing to me their delight in discovering my shop, with much praise regarding the uniqueness and beauty of my pieces. I fully agree with the school of thought that you need to love what you make. Your products will absolutely stand out when you do so!

    2 years ago

  • GoldenDaysAntiques

    Nancy from GoldenDaysAntiques says:

    Great article. Some really good tips here!

    2 years ago

  • minipotterybyanita

    minipotterybyanita from potterybyAnita says:

    Do what you love! When it sells, it's so gratifying! Great advice! I was as surprised as anyone in 1987 to find that I could do pottery! And, all these years later, I still ♥ it! ♥♥♥

    2 years ago

  • breadandroses2

    breadandroses2 from breadandroses2 says:

    Every point is spot on in this well-written article. Thanks so much! It's good to be reminded.

    2 years ago

  • DearDemoiselle

    DearDemoiselle from DearDemoiselle says:

    This article confirms what I've been thinking lately - thank you! I've been wanting to try all sorts of things, it's good to hear that you think it's ok not to worry too much about cohesiveness all the time. Btw, it seems there's something wrong with the url for the first image in your post. I wanted to visit this shop, but I get the Uh-oh page =(

    2 years ago

  • newhopebeading

    newhopebeading from newhopebeading says:

    Oh yay! someone convoed to say "congrats" but I had no idea what they were talking about. Thanks so much Michelle for including me :)

    2 years ago

  • AvasYellowRainBoots

    April Foss from AvasYellowRainBoots says:

    Great advice, must keep on truckin!

    2 years ago

  • ConstantGalore

    Joy Luciano from ConstantGalore says:

    Totally! Creating things you love makes you motivated to go to work and create (and sell!) more!

    2 years ago

  • my2handsstudio

    Donna from my2handsstudio says:

    Thanks, I needed to get motivated again!

    2 years ago

  • dottywalker

    Dotty Walker from SewThoughtfulBlanket says:

    Love all the information.

    2 years ago

  • tidymighty

    Jacque from tidymighty says:

    Thanks so much for featuring my shop and using my quote!!!! Great article and fabulous tips all around!

    2 years ago

  • HoneyThistle

    Wei from HoneyThistle says:

    I love these tips! It's also a great motivational push to keep experimenting :)

    2 years ago

  • AkimaBotanicals

    Akima Morgan from AkimaBotanicals says:

    I'm totally addicted to lip balm, I swear if I don't have one near me I immediately think my lips are getting dry and painful, ha! So here I am, selling lip balm! Thanks for the great tips. I'm always trying to find something new & unique that I can create.

    2 years ago

  • SeaFindDesigns
  • PolClary

    PolClary from PolClary says:

    These are lovely tips. I make one of a kind items because the idea of making the same thing over and over sounds... a lot like work! Also, I have so many new ideas, I'd rather make new ideas than the exact same item again. That makes me happy, and I think it shows in my shop!

    2 years ago

  • FlowerLand85

    Sara Max from FlowerLandShop says:

    Great tips! Thank a lot!!

    2 years ago

  • sherrytruitt

    sherry truitt from sherrytruitt says:

    Making one of a kind items, sounds romantic, but I could not make a living if I did that. It is a fine line to walk to be true to your craft and still keep a roof over your head. I try to fill my shop with a mix of both. It is always challenging to develop new designs to stay ahead of those that emulate your work. Being an artist in business, is sometimes more business than art. It took me a while to realize that.

    2 years ago

  • IndieThrift

    Melissa Gayle from WunderkammerCulture says:

    Such great tips! I needed this inspiration! :) Two months ago I quit my day job as a textile designer in order to pursue my craft full time. While it is definitely a learning process I am certainly the happiest I have ever been! I think the best part about being able to craft and sell something you truly love yourself is being able to see others appreciate it with the same value you give to it. It is honestly the most satisfying and rewarding feeling ever!

    2 years ago

  • PinkCheeksStudios

    Nichol Brinkman from PinkCheeksStudios says:

    @ Sherry Truitt, Yes, indeed. It is such a fine line. You can so quickly sway to the business side. Finding the balance to maintain sanity and not upset the muse is a real struggle.

    2 years ago

  • MelissaMBlume

    Melissa Blume from MelissaMBlume says:

    I have a lot of crafts I enjoy doing but I am unsure of how to get started...It was good to hear that I am not alone :).

    2 years ago

  • normasbath

    Norma from normasbath says:

    Very Nice!

    2 years ago

  • SusanFaye

    Susan Faye from SusanFayePetProjects says:

    ...I always know I am on the right track when people start telling me that they see joy and happiness in my artwork and colors, which is exactly what I feel when I am creating. This has also led to a new rule for me: never make things when I'm feeling cranky!!

    2 years ago

  • inmyigloo

    Kerri R. Klein from inmyigloo says:

    How rad! I have thought about selling other kinds of crafty things I may experiment with on here, but I always come back to what I truly love making, what makes my hands happy and my vintage spidey senses tingle! ;)

    2 years ago

  • KathsHats

    Kathleen W. from KathsHats says:

    Great Information~

    2 years ago

  • warnellcreations

    warnellcreations from warnellcreations says:

    Thanks, I will definitely implement these great tips in my business.

    2 years ago

  • LittleWrenPottery

    Victoria Baker from LittleWrenPottery says:

    Great advice, some of my best sellers have come from customers!

    2 years ago

  • my2handsstudio

    Donna from my2handsstudio says:

    Thanks for great advise!

    2 years ago

  • ArleenDesign

    ArleenDesign from ArleenDesign says:

    This is very inspiring and motivating as well! Thank you very much for the wonderful advice!

    2 years ago

  • thehappycouple

    Brianna from thehappycouple says:

    This was a great post. I started my shop after not seeing the items I liked for my wedding in stores. Even though I sell mens ties, and ring bearer pillows, which isn't unique, I think my colorful rustic vibe is what sets me apart. I have ideas for other items but I worry about not being cohesive, but I think I'll just go for it!

    2 years ago

  • CopperheadCreations

    Sarah from CopperheadCreations says:

    The inspiration I get from Japanese architecture, combined with my experimentation with new designs, led to the accidental creation of one of my best-selling and most loved pieces. I'm proud of everything I've created: each piece - even the discarded - has helped my overall craft to evolve, and I love sharing my work with others who appreciate it as much as I do.

    2 years ago

  • BonTons

    BonTons from BonTons says:

    This has helped me a lot, make what I love and keep evolving

    2 years ago

  • thevicagirl

    VaLon Frandsen from thevicagirl says:

    I like it, such great advice. I love the idea of making what you like, always a good idea. Not only is it going to be good, but you are going to be able to sell it better because you like it. I think I'm going to have to take some of this advice and change up my shop a bunch.

    2 years ago

  • bhangtiez

    Jana from bhangtiez says:

    Awesome inspirations! Thank you!

    2 years ago

  • ErikaPrice

    Erika from ErikaPrice says:

    Sound advice! I only ever make what I like - although sometimes I start out liking something but get bored making similar designs, even though they sell well :)

    2 years ago

  • lovelyfeverboutique

    Jessica from LovelyFever says:

    I loved that this article was more in-depth than most and included interviews from successful sellers. :)

    2 years ago

  • ymcneill

    yale mcneill from CCPLASMAMETAL says:

    Great article. I haven't sold anything yet. If anyone can give me feed Back about my shop I would love that good or bad. Thanks Yale mcneill

    2 years ago

  • WeeCatCreations

    Susan Caplan McCarthy from WeeCatCreations says:

    I love the color and texture of yarn. I also enjoy the meditative processes of knitting and crocheting. Since it is difficult to be meditative while working on something complex, I've discovered that I like creating simplier items that play up color and texture.

    2 years ago

  • GracefullyGirly

    Kimberlee from GracefullyGirly says:

    Thanks. What a great, thought-provoking article. I loved the sellers comments!

    2 years ago

  • customheirloomart1

    Custom HeirloomArt from customheirloomart1 says:

    Excellent advice.

    2 years ago

  • karicreates

    Kari McNew from KariCreates says:

    thank you so much for the tips, ready to brainstorm.

    2 years ago

  • sofiatrinker

    Sofia Sanchez from Dedosen2 says:

    Thank you so much!!! great tips!

    2 years ago

  • SewSimplyFresh

    Kim Opoku-Ansah from StitchLightly says:

    Thanks for the advice. I am experimenting with my shop now, but haven't gotten enough sales yet to really see what people are wanting to buy.

    2 years ago

  • sofialgarvia

    Ana Sofia Reis from SofiAlgarvia says:

    Loved this article. This is a good point when you feel you're swimming in strange waters :) Make something that you would wear, with the same care and attention as if when you make something for yourself, and others will want it too!

    2 years ago

  • angieinpv

    Angeline Kyba from AngelineKybaStudio says:

    intereting and inspiring

    2 years ago

  • OfaLahi

    Anau Henry from OfaLahi says:

    Awesome advice, thank you! :)

    2 years ago

  • edn2

    Edna Hart from edn2 says:

    SO TRUE. If you love it yourself you are off to a good start.

    2 years ago

  • angieinpv

    Angeline Kyba from AngelineKybaStudio says:

    oops, that was supposed to be interesting. But I am not sure it applies to me, I have posted animal portraits in oil on canvas so this is one of a kind which people can commission as affordable art and fine art portraits. New at this and so I need information on how to make my studio stand out, how do people find me, that is the question.

    2 years ago

  • Lumm

    Annika from Lumm says:

    Oh I love this, this is very inspirational! Excactly what I feel!

    2 years ago

  • MarkTheOccasionD

    Maggie Joos from MarkTheOccasionD says:

    Oh my goodness. This is exactly what I needed today. Thank you Etsy writers!

    2 years ago

  • RoseyFinch

    Danielle from RoseyFinch says:

    Great article! When I started here I didn't love everything I made, but I was so caught up in trying to figure out what other people loved I lost track of why I was doing this to begin with.

    2 years ago

  • Lirimaer

    Lirimaer from Lirimaer says:

    thank you! I did exactly as it is said here - started doing what I like, which is playing with wire, instead continuing on polymer clay. I think I did it right, as before I was kind of in search for my own style. now it feels as if I finally got a glimpse of it. Yet I like experiments and try new things in this area as well.

    2 years ago

  • ClayLickCreekPottery

    Karen Fiorino from ClayLickCreekPottery says:

    I find that if I make what I like, those are the pieces that sells....clients can tell the "aliveness" in a piece of art. I have to have my heart in my designs for them to live!

    2 years ago

  • Rogerb48

    Roger Baeumler from PhotographyByRoger says:

    Thanks for the tips. They gave me some new ideas.

    2 years ago

  • MarieDolphin

    Marie Dolphin from MarieDolphin says:

    I totally agree what you love the money will follow although I fight with this comment as I ask Ok after a bit of struggle!

    2 years ago

  • spollgreen

    Sandy Pollgreen from VintageDelight374 says:

    Thank you so much...being new to Etsy is so overwhelming. Hearing basic helpful information makes me want to continue on with my shop...and also find something I love, then selling that.

    2 years ago

  • gardenofsimples

    Lydia McCauley from gardenofsimples says:

    Thanks so much for this article, it keeps me going in the right direction. I love to sell what I love myself.

    2 years ago

  • SteppinOutVintage

    SteppinOutVintage from SteppinOutVintage says:

    Love this post!! ,,,,, making sure you are always doing what you love, as nothing is worth more than this day :)

    2 years ago

  • SoapForYourSoul

    Emily from SoapForYourSoul says:

    Awesome post. Agree.

    2 years ago

  • EvesLittleEarthlings

    Eve Geisler from EvesLittleEarthlings says:

    Inspiring post and so true. Making what you love is never boring.

    2 years ago

  • dawnvertrees

    Dawn Vertrees from DawnVertreesJewelry says:

    “I am quite literally my target market". I couldn't have said this better, it's exactly what I have been doing myself. Making jewelry that I love wearing and hoping that my customers feel the far, so good! Great Inspiration! Thank You!

    2 years ago

  • GraysCrafts

    Anna and Kenneth Gray from GraysCrafts says:

    Thanks for the advice! Although some of it never worked. Like stuffing your store with experimental items and making it non-cohesive - big drop in sales/views. Another one - creating new product - never worked. Most likely, if there is no product, there is no need for it :).

    2 years ago

  • silviaberrios1

    Silvia Berrios from DesignsbySilvia says:

    Great article! but I wish Etsy will learn from it. By now, I easily recognized on the FP the same people with similar colors/products, sometimes they show up one after the other. Etsy, is about time you practice what you preach. BTW, I love what I make, especially my seeded decorations, -- very unique and different --.

    2 years ago

  • natashawing

    Natasha Wing from bumcicles says:

    I like the tip about watching what sells. Then you know what to spend your time on.

    2 years ago

  • UneekDollDesigns

    Debbie Ritter from UneekDollDesigns says:

    Very good points, and I agree especially with doing something that is different and to keep evolving in what you do. When I first started doing what I do, I only did one thing, Victorian ladies...because I was too chicken to try anything else. I finally pushed myself to try more and more new ideas and now I do hundreds of different pays to keep improving and branch out with what you like doing! :)

    2 years ago

  • teresahfields2

    Teresa Fields from TanglewoodMay says:

    Thanks this is encouraging. Still trying to figure out what direction I want and would enjoy going.

    2 years ago

  • sheliamarshall

    Shelia Marshall from sheliamarshall says:

    just want to learn how to take my products further. It's slow right now and I need a lift from anyone who can get me in the right direction. I like to give baby gifts, but in a different way. So I began with diapers. Not a pack but design them into something.

    2 years ago

  • pressedflowerartwork

    tauna andersen from pressedflowerartwork says:

    Thank you sharing your ideas and success. I'm inspired!!!

    2 years ago

  • pressedflowerartwork

    tauna andersen from pressedflowerartwork says:

    Thank you for sharing your ideas and success. I'm inspired!!!

    2 years ago

  • MissAlgernon

    Amanda Warmuth from Tadpolecat says:

    Really good advice. I was lucky that a friend told me pretty much the same thing when I was trying to work out what to sell - I realised I didn't have to develop one or two "products" I could just do what I do and focus more on one of a kind ceramic jewellery and terracotta pieces as well as the textiles and toys. It's keeping me motivated to keep creating as well as speaking to a range of "different people in their own language" as another friend kindly said.

    2 years ago

  • mvmayophotography

    Mary Mayo from MVMayoPhotography says:

    Have been on Etsy for awhile, but no sales. I realize photography is a tough gig as I am not a professional, but I DO love it. Suggestions anyone?

    2 years ago

  • sweetwaterspringsoap

    Terri Craft from sweetwaterspringsoap says:

    Sorry to be the Sad Sack, but my product has been my passion, and that is soap and other bath products like soaks, scrubs and spritzers. I have been making it for my friends and family for years and everyone loves it, of course. I whipped up a lot of product to open my Etsy shop and kept experimenting with new products, adding things as I finished them. Well, now all of that product is getting too old to sell. It is going rancid and I am going to have to throw it away. I have run out of ideas and am just about to give up. I have spent as much money as I dare to.

    2 years ago

  • idapliego

    Ida Pliego from IdasBrooklynBarn says:

    I'm new on Etsy. I still haven't sold anything, I started to get alittle discouraged. There are so many things I like to do. I guess I have to take a step back and really look at what would work best. I am grateful for all this input, I can use all the help you can offer. Thank you.

    2 years ago

  • jodiburton

    Jodi Lynn Burton from JodiLynnDoodles says:

    Sometimes you just read the right thing at the right moment to make you feel back in the groove of things. This article did it for me today. Thank you. :)

    2 years ago

  • LouisaCreations

    Louisa Halvarson from LouisaCreations says:

    Thanks for all the advise! I've been on Etsy for about a month now and no sales yet. I do need to put more items in my shop, I only have 4 so far but working on more. If anyone has ideas how to get more traffic to your store let me know.

    2 years ago

  • KaransPotsAndGlass

    Karan from KaransPotsAndGlass says:

    Great article! Timing for me was just perfect to get my motivation up during this slow season! Love the idea about making things for yourself. I started offering orange pottery this spring, as orange is my personal favorite color... and I've been amazed with the positive reaction to this! :-) Thanks!

    2 years ago

  • teaave

    Sarah from TeaAve says:

    This article is just what I needed to read! It has affirmed some of the decisions I've made with my shop so far. I'll keep coming back to read it over as my shop grows. Thanks!!

    2 years ago

  • sarahcolby2

    sarah colby from sarahssilver says:

    Fantastic article, very informative and motivational. I'll keep creating what I love, I was starting to get a bit down as no sales yet...But I am new to Etsy and I think it takes a little bit for people to get to know you. Thanks

    2 years ago

  • Niftic

    Niftic from NifticVintage says:

    This is so very true! Find your passion and go with it! Thanks for an inspirational post!

    2 years ago

  • timberdimensions

    Bevan Blackshaw from TimberDimensions says:

    I too am passionate about what I make and I hope that is reflected in my shop and the items I make. Great article, thanks heaps!!!

    2 years ago

  • pineconeman

    Tommy Lee Jones from pineconeman says:

    Thanks love What you are sayinig,that what it's all about.

    2 years ago

  • foxpots

    Carole Fox from foxpots says:

    Love what you do, do what you love.

    2 years ago

  • jesslett

    Jessica OG from theMistyIris says:

    Thanks for this article. Definitely needed it. My brain is just going everywhere. It's so hard to try to keep everything cohesive. Thank you for reassuring me that it's ok to dabble into whatever interests me until I find my niche.

    2 years ago

  • myMountainStudio

    Nikki Weiss from myMountainStudio says:

    "When you love and believe in your product, creating and curating your items and developing your brand are fun!" So, so, true!! I've switched to making what I love and am having a lot of fun with it. Now I've just got to get my product seen by my target market. :) Great post... thank you!

    2 years ago

  • LadyBijoux

    Lady Bijoux from LadyBijoux says:

    Thankyou for your comments we do tend to go off track a bit I know I have. Cheers

    2 years ago

  • MicheleBlahnik

    Michele Trask Blahnik from MTBDesignsJewelry says:

    Thanks so much for the great information and inspiration. It is so true..."what is done in love is done well." ~ Vincent Van Gogh

    2 years ago

  • LoveStyleHappiness

    LoveStyleHappiness from LoveStyleHappiness says:

    Great advice! This has been the direction of my shop so far, but sometimes lack of traffic or sales makes me doubtful. This article is a great reassurance that I just need to keep trying different things that I love until that niche presents itself. As a relatively new member of Etsy, it has been somewhat challenging.

    2 years ago

  • QuirkMuseum

    Michael Quirk from QuirkMuseum says:

    Yea, I'm drawn to the vintage stuff, so that's mostly what I'm selling for now. I've had good sales too. At some point, I want to start selling my artwork but I may have to create a separate shop.

    2 years ago

  • albinaevans

    Albina Evans from AnEverydayQuilter says:

    I enjoyed the article and all the comments that have been posted. I also am fairly new to ETSY and do create what I love to do. I sew every day that I can - and love to share my quilted creations with others. I've had several views, a couple of favorites but NO SALES yet. Every day I'm hopeful that someone will give me a try.

    2 years ago

  • albinaevans

    Albina Evans from AnEverydayQuilter says:

    I enjoyed the article and all the postings that followed. I do love what i do - I sew every day that I can and love to share my quilted creations with others. I'm also fairly new to ETSY - my shop has had several viewings, a few favorites, but NO SALES yet. I'm hoping that one day soon someone will give me a try.

    2 years ago

  • gilstrapdesigns

    Debra Gilstrap from gilstrapdesigns says:

    What a great article and everything that was said is so true. I love everything that I create. I just can't see myself creating things that I don't love and wouldn't want to have.

    2 years ago

  • pookdesignz

    Amanda Gwynne-Farrish from pookdesignz says:

    Thanks so much for the insight!

    2 years ago

  • SimplyJoJo

    SimplyJoJo from SimplyJoJo says:

    Thank's so much for the help!

    2 years ago

  • CedarCoveFarm

    Cedar Cove Farm from CedarCoveFarm says:

    Great advice and I will keep these tips in mind as I experiment. Thanks a bunch!

    2 years ago

  • Paquette07

    Amanda Paquette from MoltenPerspective says:

    I have been hesitant to make ceratain styles, but after reading this, I'm just going to do it and see what happens. Thanks!

    2 years ago

  • PattieJansen

    Pattie Jansen from PattieJansen says:

    Oh my goodness...THANK YOU for this...the tips, the boost, the support! I just spent all day working on a new illustration that just...well...SO didn't turn out the way I wanted it to, and I'm in the downward spiral to creative gloom. But I feel better now! Exactly what I needed to hear to pick myself up and rally and try again, and just keep focusing on what I love and stop worrying so much about trends and competition! Most grateful here ;-)

    2 years ago

  • Cutefairybear

    Stephanie from Cutefairybear says:

    Thanks for the tips!

    2 years ago

  • MissMaggiesPlace

    Jennifer from MissMaggiesPlace says:

    I love what I make, now if I could just figure out how to market my shop.

    2 years ago

  • BethGoobic

    Beth Goobic from BethGoobic says:

    Thanks for the help and insight!

    2 years ago

  • Penmagic

    Brenda from Penmagic says:

    I absolutely 'loved' this article and believe it is very true. We are given our creative ideas that we feel passionate about for a share them with other people. If you make money in the process ( and you will!) then what a wonderful added plus. Let the passion come first and the money will follow.

    2 years ago

  • frenchfeatherdesigns

    Karen from frenchfeatherdesigns says:

    Thank you for this article and thank you to all the sellers who shared their thoughts! I loved what I read here. I truly love the jewelry I make and I so love the creativity of it all. It fuels me. I am making some changes in my designs, slowly, and adding them into my shop one by one. I am so much happier with the new designs I'm pursing. The words of the sellers in this piece have helped. THANK YOU!!

    2 years ago

  • meresayss

    Meredith from WitsyKnitsy says:

    Great article. Too bad the things I love to make are inexpensive. :(

    2 years ago

  • SincerelySakura

    Sincerely, Sakura from SincerelySakura says:

    I'm still new at Etsy but I love crafting and sewing. Reading this article, I noticed that I kept crafting paper products but have neglected my sewing, which was what I started with loooong ago. While it's nice to make what I personally love, to sell what I love to customers as a business is not an easy road. As someone mentioned earlier, it's easy to stray from your own path and wander onto the 'marketing' and 'sell-sell-sell' road. I still have lots to learn and discover. Here's a cheer to encourage all the sellers on Etsy! Hoorah!!

    2 years ago

  • VictorianSwag

    Missy Perez from VictorianSwag says:

    Thanks so much for this! I've been afraid to experiment with my shop and its listings afraid of my shop not being "cohesive". Not anymore! Thanks so much for giving me the courage to step outside my comfort zone!

    2 years ago

  • BeaconMills

    Patrick from BeaconMills says:

    Yeah, I can see the wisdom in this information, however the things I love to make for myself are (evidently) too expensive (or too odd) to sell on a regular basis. Regardless, I am enjoying myself, thanks for the motivation.

    2 years ago

  • meloss35

    MELEK UMAÇ from Babyborn says:

    I love the comments at all, but I do not understand why do I want more sales. searching. thank you for that help Etsy :)

    2 years ago

  • meloss35

    MELEK UMAÇ from Babyborn says:

    I want to sell everything I do as a craft. Etsy 'I still could not answer. GROUP OF CONDUCT AN INTELLIGENT so good to be. Thanks for the idea

    2 years ago

  • StudioCherie

    Cherie Killilea from StudioCherie says:

    great examples, nice article

    2 years ago

  • pohkoon

    Poh Koon from NeueGraphic says:

    wonderful tips! Thanks for sharing :)

    2 years ago

  • margaretscrafting

    Margaret from margaretscrafting says:

    Wonderful tips and thanks for getting me more inspired

    2 years ago

  • lazyearthlings

    E L from lazyearthlings says:

    Thank you for these awesome tips :) I have always felt lost with what I want to sell.

    2 years ago

  • JasminBlancBoutique

    Erika Iozsa from JasminBlancBoutique says:

    loving what you do is truly the first and most important thing, all the rest of very important things come second and on!

    2 years ago

  • starheartcreations

    Mari Bleacher from starheartcreations says:

    Thank you so much! This artical really gets you inspiered and gives great tips on how to improve! Thank's again!

    2 years ago

  • 1treeyoga

    TREE from 1treeyoga says:

    Thank you for all of the great tips : )

    2 years ago

  • JeannineCasaleDesign
  • LaFamilleAtHome

    Alicia Hutchinson from LaFamilleAtHome says:

    i've been wondering about making and selling something totally different than i've been selling, but it's been tripping me up because i don't want my shopt to be totally random. thank you for this article. it's encouraging!

    2 years ago

  • paroliro

    Barbara Ann from paroliro says:

    I totally agree with Sarahkdesigns above. I long ago stopped looking at the front page Treasuries and the merchandising blogs. They is so stifling creatively. I (hopelessly) await the day when ETSY can "walk the walk" touted in any of these blogs. Many of us arrived here because of the freedom of expression and creativity, and, thankfully, are not waiting for our day in the sun here. So, yes, do what you love, sell what you love, but don't waste your creative time trying to fit into one of ETSY's success stories. Namaste.

    2 years ago

  • HamsaFactory

    Zsofi Szolga from PastelManufactory says:

    great article and really help!

    2 years ago

  • XilooArts

    sepideh M. Takestani from XilooArts says:

    Thank you so much!

    2 years ago

  • vintagefrombutterfly

    vintagefrombutterfly from vintagefrombutterfly says:

    This is great advice for vintage items as well. While paying attention to trends is important, I find that I don't enjoy treasuring hunting if I'm only looking for things to sell not things that I love. I usually buy things that spark some kind of connection to me. Hopefully, the item will attract a buyer in the same way. There is a lot of joy sharing the prizes with the etsy community.

    2 years ago

  • BowMoBBB

    Diane (Mo) Collins from BowMoBBB says:

    Great ideas . . . I, too, am working on some new ideas that my daughter has encouraged me to make for my grand-daughter. She loves them so much that I'm working on more for my shop and will be listing them soon. Can't wait!

    2 years ago

  • PositivelyWhimsy

    Kristine from PositivelyWhimsy says:

    Thank you for this inspiring advice!!!

    2 years ago

  • michiedge1

    Michelle from michiedge1 says:

    Thank you so much! I think I might have found what I am going to concentrate on. Very encouraging. Thanks again.

    2 years ago

  • TallPineStudio

    Sarah from TallPineStudio says:

    Thanks--great ideas! Now I just need to find time to flesh out all my new designs! Browsing through the "idea book" journal that I keep pushes me in the right direction ;-)

    2 years ago

  • WhimzyThyme

    Deb from WhimzyThyme says:

    Thanks! Great advice. The same goes for Vintage sellers --- Buy and Sell what you love is always best.

    2 years ago

  • lulisbowtique

    LIULIA from Lulisbowtique says:

    Great tips!!! thank you.

    2 years ago

  • Fleurings

    Samantha Lockwood from Fleurings says:

    Thank you for the advice! I certainly do love my line. It's so unique... I make mini vase earrings, necklaces and lapel pins that hold water and fresh flowers. I sell them here on Etsy and on

    2 years ago

  • EldersArt

    Bev Funk from EldersArt says:

    Thank you!!! I did get an idea for creating something new. Well, it's actually new for Etsy but I have been working on this idea for years but never thought of it for Etsy.

    2 years ago

  • keylaluna

    Keyla Luna from KeylasCorner says:

    Thanks! i'm just starting!

    2 years ago

  • keylaluna

    Keyla Luna from KeylasCorner says:

    Thanks! im just starting!

    2 years ago

  • Ingeniousphoto

    Maya Rose from MyMusingsfromSophie says:

    This gets ma motivated to work and list! great article!

    2 years ago

  • TheNakedOrchid

    TheNakedOrchid from NakedOrchidGarters says:

    I'm glad this article was written. Was wondering for almost 2 years if I was on track with my designs. I was a Bride before and definitely was a bit disappointed that mass-produced items can lose a lot of their charm and quality. There was no real "Heart" behind making the item. I'm so glad that out of my dissatisfaction, the creative side of me urged me to individualize every Bride's needs while maintaining her "Fun" personality. Each design I make is all color and vibrance for the Bride who wants to relax and be herself on her Wedding Day. I think it also helps that you LOVE your customers, even if they get a bit nitty-gritty with small details--but we're Etsy Artists, right?? That's why they came to US! Just smile in your Convos to your customers and even thank them for thinking highly of you to be part of their special day ;) Best wishes to all other Etsians out there!

    2 years ago

  • abaggetta

    Albert Baggetta from RealWoodCrafts says:

    Lot of good advice here. I started my store selling only what I would like to buy in woodwork products and it seems to be working even in the short time I've had my store. AB

    2 years ago

  • CaramellyBurn

    Caramelly Bee from CaramellyBurn says:

    Great, Thanks for sharing :))

    2 years ago

  • SugarPopBoutique

    Linnette G. from JewelrySugar says:

    Invaluable! LOVE.

    2 years ago

  • dianeborgmann1

    Stitches by Diane from SewingbyDiane says:

    an inspirational artical - thanks

    2 years ago

  • seamstress24

    Savannah from LibertySeamstress says:

    Thanks for the ideas and encouragement! I've been wondering what else I could do, also......

    2 years ago

  • BeetrootPress

    Sarah Papworth from BeetrootPress says:

    Brilliant! All of these ideas and sharing experiences are great on Etsy. I have only started selling in the last month or so but all of this info is very helpful. Thanks! :)

    2 years ago

  • 1WillowStreet

    Judy Johnson from 1WillowStreet says:

    I opened my store because my friend had one and she said it would be fun doing what she did. Well, it wasn't. My store is now closed while I spend time creating pieces that I like! I'll be back in a few months.

    2 years ago

  • BlossomingLyre

    K from BlossomingLyre says:

    Great tips, thanks for sharing! Hopefully someone will want to share in the joy of wearing what I love to make!

    2 years ago

  • BirdiesCozyNest

    Becky from BirdiesCozyNest says:

    I love needlefelting and drawing, so I opened my first etsy shop to sell my handmade items. Then when our family schedule got busier I decided to sell vintage books in a second shop because I've worked in 2 bookstores and vintage children's books are one of my passions. My second shop is now ahead of my first one in sales, but I am eager to start making things again for my handmade shop. Do what you love, and everything will fall into place! :)

    2 years ago

  • misanthropycreations

    Michelle from misanthropycreations says:

    This is a great article. Thank you!

    2 years ago

  • boutiquevert

    BoutiqueVert from CrochetRugs says:

    very good and helpful article for me thanks

    2 years ago

  • TheDulceVida

    Myra Pizarro from LittleLemonadeStudio says:

    I really love this article. I am starting out and really am excited about my sweet attitude shop. I am creating paper goods with a sweet attitude. I design printable art print and and will add candy grams and journals. Please tell me what you think. Please convo me and let me know. I think paper goods are in demand and wonderful. I also love sweets and this theme is popular as well. What do you think. Anyone out there who has had success in either of these categories please convo me and let me know. I do appreciate your help.

    2 years ago

  • boutiquevert

    BoutiqueVert from CrochetRugs says:

    Great advice, thanks

    2 years ago

  • deshamarie

    De'Sha from DeShaMarieDesigns says:

    Great advice. My passion is designing items for children and I started making jewelry as a hobby. I just opened my shop and I listed a lot of jewelry in my shop and I noticed Im getting great comments on my children purses. Now Im thinking about focusing a lot more on my passion for children items. Great article!

    2 years ago

  • AvantCarde

    Julie, Joan, Jan from AvantCarde says:

    Awesome, thanks for the inspiration ;)

    2 years ago

  • mfrawley

    Mary Frawley (Calligraphette Ltd) from Calligraphette says:

    I love writing and the shapes created by the letters, so I've opened a calligraphy shop - so far no sales but I'm going to keep at it because the feedback so far has been great I just need to find that commercial niche. Wish me luck! xx

    2 years ago

  • rossalynhoid

    RoZco Rossalyn from BedHeadBGone says:

    Good article, I have had my shop for a couple of months now and had two sales so far. I created the hair ties for my own personal needs and it worked so great I wanted to share it with everyone!

    2 years ago

  • scrapbookcompleted

    Janelle Dauenhauer from scrapbookcompleted says:

    One of Etsy's best posts! Very inspiring!

    2 years ago

  • LovelyClusters

    Rachel Follett says:

    These are all really great points!

    2 years ago

  • CutenCraftyDesigns

    Jackie from CutenCraftyDesigns says:

    I started my etsy shop just like Michelle selling greeting cards and designer frames only. They seemed to be popular before I opened shop. Was I wrong. I have only had a few sales since I opened last year. That's why this year, I have decided to add new items to my shop. To see if I get any sales and also to try new things. I will continue adding new things in the coming months in hopes to improve and grow my business, Thanks for the info. It was very inspirational and sometimes that's what we all need in order to be more successful. Good Luck to everyone here!

    2 years ago

  • alethiah

    Alethia from FortnersFinds says:

    thanks for this!

    2 years ago

  • butler295

    elizabeth butler from Theartisanmonkey says:

    Over the years one of the jobs I worked at was telemarketing. Problem was I was there for the paycheck, not because I liked the place. Its hard to sell something over the phone, and even harder when its not a necessity. When I opened my shop I wanted to market my crafts as useful items. Not just for decoration but to have a practical use also. I also want to keep everything reasonably priced so the people out there who live off a tight income like myself can still afford something made from the heart.

    2 years ago

  • butler295

    elizabeth butler from Theartisanmonkey says:

    Funny thing. Since I opened my shop I've sold more jewlrey in person and no sales in my shop yet. I'm hoping with the new crafter that has joined my shop, The Butterfly Lady, and the new items made by both of us that there will be enough variety for everyones tastes. Keeping my fingers crossed.

    2 years ago

  • BackyardBrand
  • LaCasaDeLaPlaya

    Patricia González from LaCasaDeLaPlaya says:

    Thanks for the advice! I opened my etsy shop to sell my handpainted espadrilles worldwide. Now I want to introduce new product for babies and kids!

    2 years ago

  • ArtJournals

    ArtJournals from ArtJournals says:

    Great info! Thank you !

    2 years ago

  • BellaTuppy

    Penny from BellaTuppy says:

    helpful. Thanx!

    2 years ago

  • FreshRetroGallery

    Elizabeth Knaus from FreshRetroGallery says:

    The biggest inspiration for my family tree design was when my mother-in-law asked me to make a chart. I have to thank her for a wonderful idea which many other people also desired.

    2 years ago

  • rhondarenay

    Rhonda Jones from RhondaRenay says:

    Thanks for all the great info! I am a newbie still trying to figure out what all I want to make for my shop to start out with. I am excessively devoted to crochet and jewlery but I also have interest in hand sewn garments particularly for children and the full figured woman. I am good at sewing and love it but I will have to put sewing on hold and just work with my crochet first and try making my own designs...something I would wear myself. Ya'll have been such and inspiration to me! Thank you!!!

    2 years ago

  • Uniquedollsofchoice

    Phoebe from Uniquedollsofchoice says:

    Thanks for the tips. They were helpful.

    2 years ago

  • danakbrenner

    Dana Brenner from MakeMinePlaid says:

    Great ideas!! Thank you so much!!

    2 years ago

  • maijonsmama

    Ellen and Evie Askey James from ASKEYPRiNT says:

    My goodness it's like the first day at school opening a new shop, i hope she gets some friends soon! I love the dolls we have created, they are like kin, I want to do the best by them. Does this make me a good seller? A good business woman? I sure hope so!! Thanks for all the support, it helps.

    2 years ago

  • byDelirium

    Angela from DeliriumAccessories says:

    I just start with my shop and i hope all this help me to blow up! i really love etsy handbook seller its really amazing how you help us to make it better thanks a lot!

    2 years ago

  • analealanguita

    Ana Leal from Regalosdetela says:

    Muchas gracias. Me ha servido mucho esta información. Un saludo

    2 years ago

  • gracedmoments

    Sue Taylor-Davidson from gracedmoments says:

    Just what I needed to hear. Thanks!

    2 years ago

  • monopache

    Monopache from Monopache says:

    Muchísimas gracias!

    2 years ago

  • GeorgieGirlLLC

    D George from GeorgieGirlLLC says:

    Great post. There are so many things I want to make, I just keep hoarding them need to start making them one by one and list them and see what sells. Thanks for the info.

    2 years ago

  • liesbethvisscher
  • suzknits

    suzknits from KOPYKAYEKREATIONS says:

    good advice!!!

    2 years ago

  • biganskiy

    Beganskiy Yuriy from Biganski says:


    2 years ago

  • elizabethforster

    elle and belle Forster from elleandbellejewelry says:

    These stories are very helpful as I struggle to find my style, and customers. I love making jewelry and experimenting with designs so thank you for suggesting not to worry about a cohesive shop right now. Many thanks, Michelle and to all the contributors.

    2 years ago

  • rosieexpressions

    Rose Tuttle from RosieArtLife says:

    I just opened my shop and find all the information here very helpful. Hearing the stories about how others started out and evolved gives me hope and inspiration. Thanks.

    1 year ago

  • vgoode

    Valeta Goode from cmeicuoriginals says:

    Thank you. I'm new and have a long way to go. I love designing and would like this to be ongoing. Like the other posts before me, this is inspirational.

    1 year ago

  • pavelkolba

    pavel kolba from DreamcatcherPaD says:

    I will put a new product and do not see it. Is this normal?

    1 year ago

  • HanHeld

    Jill Olbrys from DarlingsDen says:

    Great inspirational words....I know I happen to be in a market that is so over saturated and I'm aware I need to offer something not many others do. I will try to think outside of the box. I still love to make jewelry but who says you have to wear it? You gave me something to ponder so thank you!

    1 year ago

  • lilypadflorida

    Giddies Gumballs from GiddiesGumballs says:

    I honestly love making the little necklaces that ive been making, but they are not selling at all. i targeted little girls. i need to rethink my idea and maybe try something more original. thanks for the article. very helpful.

    1 year ago

  • mhunter02

    Maria Hunter from Mkidsclothing says:

    Thank you for advice. I usually knit for myself and try to design clothes that are casual and unique at the same time.

    101 days ago