The Etsy Blog

Why Your Profile and Product Need a Compelling Story

Etsy.com handmade and vintage goods

Michael Margolis is the president of Get Storied and host of the Reinvention Summit 2, the world’s largest virtual conference on storytelling. As the Dean of Story University, Michael has taught thousands of marketers, change-makers, and entrepreneurs how to tell a bigger story. He’s also bringing his storytelling skills to the stage at this year’s Etsy Success Symposium.

Think of your favorite celebrity or role model of success. Steven Spielberg? Martha Stewart? Your great-aunt? What is that you remember about them? Odds are, it’s their story — from humble beginnings to stardom or other versions of success, to how they live their life today. People’s stories are what we connect with most. The same is true in business. And it’s at the heart of the DIY culture on Etsy.

We often self-sabotage our ability to connect with people. If you’ve ever been out on a date or a job interview, you know that feeling when you second-guess yourself:”Did I say the right things?” Let’s talk about your Etsy Profile and why you need to tell a story here as well.

photo by mbartstudios

On the Internet, the “about” page is one of the most important elements of any website. If you pull up Google Analytics you’ll often find that the “about” page is one of the top 5 pages that people visit. [Ed. note, check out your Shops Stats to see how many people are viewing your Public Profile.] It’s where people go to locate themselves in your story and to decide if there’s something of relevance for them on your website. This is core to building a brand. And since you’re probably the creative genius behind your artistic creations, your Etsy Profile needs to capture your personal story with flair.

Share Your Story

Here are five elements to incorporate in your Etsy Profile:

1. Nail down precisely why you are relevant.

Right out of the gate you want to establish your relevance for your viewer — who you are, what you do, and who you serve. This is basic positioning. In the case of an Etsy Profile, you want to describe your shop’s focus and specialty (for example, fashion, knits, jewelry, prints, etc.) and for what audience (vintage lovers, tweens, etc.).

2. Fly your freak flag.

Let your audience in on your secret passion. Are you embarrassingly obsessed with pastels? Do you have an entire steampunk ensemble that you wear to cons? Maybe you’re unable to create something that doesn’t have polka dots! Describe what makes your pulse race or your heart sigh contentedly.

3. Explain your superhero origins.

Provide a back story for your passionate streak of genius. Maybe you discovered your true talents in the 4th grade pageant. Go ahead and reveal that crazy thing that happened freshman year of college (if it’s good, they’ll remember you for it). Anchor your brand story in the past, and establish “natural authority” for your subject. Pedigree is always nice, and it can be established in any number of creative ways (your uncle was a tailor, your grandmother was a jungle explorer, your dad is a race car driver…)

4. Show your trophies.

If you’re a DIY revolutionary, you want to balance your story with external validation, so that your authority in your arena doesn’t just feel like fairy tales from the land of make believe (and if your arena is fairy tales from the land of make believe, get some testimonials from Snow White, Donald Duck and the rest of the gang). Mention media outlets, recognition, credentials, or other markers that reinforce your “in-demand” success, although be careful not to lead with bragging and boasting (this can be a total turnoff). Lead with your story first.

5. Be authentic (even if you’re eccentric).

Your Etsy Profile needs your personality. You don’t have to go open kimono and share your entire life story or every detail imaginable, but you do want a few details that are uniquely you — hobbies, guilty pleasures, and idiosyncrasies. For example, I’m left-handed, color-blind, and eat more chocolate than the average human. And my TV guilty pleasures are Millionaire Matchmaker and Celebrity Rehab. Now don’t you suddenly feel like we were separated at birth?

We’re going to explore this and how to apply it to your item descriptions at the Etsy Success Symposium, in my session Get Storied: Why Every Product Needs a Back Story. Have you ever noticed how many of your favorite products come with a little story? From Cabbage Patch dolls to Moleskine notebooks, we love a back story on where an item comes from and how it’s imbued with meaning.

If you liked this article, be sure to catch Michael’s workshop, “Get Storied: Why Every Product Needs a Back Story,” that was recorded at the 2012 Etsy Success Symposium.

How do you share your story in your Profile and item descriptions?

  • MyHomemadeHome

    Susannah from HandmadeBySusannah says:

    I am a woman of few words and find it difficult to tell my story, this post just reminds me how important it is, gotta work on it.

    2 years ago

  • KKSimpleRegalJewelry

    Krista from TheBeadtriss says:

    You have some good pointers there! Thanks, ~KK~

    2 years ago

  • newhopebeading

    newhopebeading from newhopebeading says:

    Love this post. My profile has always had my story in it. At the time I put it in only because I could not think of what else to write so I just told the story of my name... who knew it was the right thing to do? LOL

    2 years ago

  • WingedWorld

    Vickie Moore from WingedWorld says:

    It's so true that a memorable profile will stick with you. I read this, and had to go straight to my “Favorites” to find Chad Smalt's (shop: felldays) funny and quirky profile. By the way, his banner is fun, too. Chad paints striking landscapes. Juan Estrella at JuanStar2 tells a great inspirational story in his profile. Here's Chad Smalt's profile: About Chad is a male part of the species. He typically wears T-shirts, but sometimes F-Shirts. He is most commonly found looking at things. He lives in new york, but not the city. Chad sleeps in a bed with 4 wheels, a guitar, and a stuffed mouse that sits on the floor. That's right a floor. He has pockets full of lint and holes where everything important to him just falls right on the floor. That's right he has a floor. So what. So what. His closest friend is named Linoleum. Chad once thought he saw something in the distance, no one believes it is still there, but he is still trying to paint it today. Chad believes it was never there. He believes that trying is the first step towards failure, and that failing is more respectable then winning. Because winning means that someone had to lose. Chad makes art because he cant think of anything better to do. True fact. www.sky-in-session.com

    2 years ago

  • CalicoCaprice

    CalicoCaprice from CalicoCaprice says:

    Thanks - these are great tips.

    2 years ago

  • sherrytruitt

    sherry truitt from sherrytruitt says:

    What I find even more compelling is the stories my customers tell me. How my maps evoke the memories of a childhood vacation, an adoption, a special anniversary trip. It reminds me that what I do is so much more than silver and paper.

    2 years ago

  • HomeStudio

    Stef and Mark from HomeStudio says:

    Great thoughts! Thanks for the article.

    2 years ago

  • thebrickkiln

    Karen from thebrickkiln says:

    I have had a number of my customers tell me that they are intriqued by my profile (which always surprises me that people actually read the profiles)! LOL. Because my life is not "the norm" and I share it, it gains lots of interest in the fact that we have grown children and began adopting. I think our customers need to know that we are not a faceless store front with no personality. Thank you for this article!

    2 years ago

  • pixestreasurechest

    Michele Delp from pixestreasurechest says:

    Just added tweaking my about me page to my list of things of do today! Thanks so much for sharing this great information!

    2 years ago

  • LittleWrenPottery

    Victoria Baker from LittleWrenPottery says:

    I think its only natural that people want to know about each other, its curiosity that drives us! Great tips : )

    2 years ago

  • HibouCards

    Anne-Claire R. from HibouDesigns says:

    Thanks for such good tips... I think I may try to rewrite my profile page now! I think it's important for our customers to know who we are because it is part of the "handmade" experience. I am wondering though how much people actually read the profile page.... Thanks! Cheers, Hibou

    2 years ago

  • bluetina

    Tina from bluetina says:

    Writing a good bio has been on my "to do" list for weeks now. Considering I tend to run off at the mouth quite a bit, it's surprising that I haven't done it yet!

    2 years ago

  • rickrackshack

    Vanessa Ryerse from TheMosaicButterfly says:

    This was awesome. I tweaked accordingly.

    2 years ago

  • rickrackshack

    Vanessa Ryerse from TheMosaicButterfly says:

    This was awesome! I tweaked accordingly.

    2 years ago

  • Waterrose

    Rose Waterrose from Waterrose says:

    Great information. In everyday life my husband will come home and tell me about something that has happened that day or about a sports player and his stats. Once he tells me his version I always ask about the people. I want to know more about them, which in turn helps me relate back to his story and also helps me remember all of it for a longer time.

    2 years ago

  • blmcdaniel

    Blake McDaniel from blmcdaniel says:

    I will try this to see if it works.

    2 years ago

  • blmcdaniel

    Blake McDaniel from blmcdaniel says:

    I agree with this article.Ill try it out

    2 years ago

  • lavendergardencottag

    lavendergardencottag from LavenderGardenCottag says:

    Hmmm...I think I need to beef up my bio. Thanks for the tips!

    2 years ago

  • beliz82

    Beliz from beliz82 says:

    Great tips Thank you !!

    2 years ago

  • VainVintage

    KD from VainVintage says:

    Great article! I need to edit my profile lol.

    2 years ago

  • AlternativeBlooms

    Alternative Blooms from AlternativeBlooms says:

    I think it is important to take the time ... people really do read what you have to say! I have even snuck a 10% off incentive all the way down at the bottom of my profile and yes! I have been asked about it! I will go over the listings again and see where I can improve. Thank you for the post!

    2 years ago

  • katrinaalana

    Katrina Alana from KatrinaAlana says:

    Great tip! I'm thinking of adding this in our products and writing a better about page for our blog to get the story out there.

    2 years ago

  • AlternativeBlooms

    Alternative Blooms from AlternativeBlooms says:

    I think it is important to tell your story. People really do read it ! I have snuck and incentive all the way down at the end of my profile story .. a 10 % off coupon and YES! people have asked me about it so i know they have read to the end! I will look over mine and see where I can improve Anybody like to proof it for me ?? -AB

    2 years ago

  • KeelyFinnegan

    Keely Finnegan from KeelyFinnegan says:

    Wonderful, informative, and inspirational article. I too am a lady of few words...bordering on the painfully shy side (why can't I just post pictures and people magically "get it"?! mentality). This article really struck a chord with me. Thank you so much for sharing it! I'm off to edit my profile right now!

    2 years ago

  • KMalinka

    Natalia from KMalinkaVintage says:

    Awesome tip and article!

    2 years ago

  • QueenofCuffs

    mary from QueenofCuffs says:

    This has made me think !! I will re-write my profile- maybe a personal artist statement first and then backstory last? Problem is . . . we are the worst people to view and edit our own profiles !!

    2 years ago

  • uswatsons

    Sylvie Liv from SylvieLiv says:

    Oh my. Thank you thank you. I'm headed straight to my profile to give it a little tune up right now!

    2 years ago

  • DigitalCS

    Mercedes from DigitalCS says:

    Great advice! My profile needs some revamp I think:) Thank you!

    2 years ago

  • MegansMenagerie

    Megan from MegansMenagerie says:

    Great tips! Thanks!!!

    2 years ago

  • thevicagirl

    VaLon Frandsen from thevicagirl says:

    That is such great advice. I try and keep my story up there, but sometimes I feel I am not getting it across right.

    2 years ago

  • slathered

    Sharon Moores from slathered says:

    Wow, this really made me think (and immediately check my stats). I'd like my jewelry to make a connection with my shop visitors and buyers, but I never really thought about how much my profile page gives me an opportunity to connect with them myself. I'll be doing some tweaking this afternoon!

    2 years ago

  • SimpleJoysPaperie

    Lana Manis from SimpleJoysPaperie says:

    Great advice! I really need to revisit my shop profiles and tidy them up!

    2 years ago

  • retroreclaim

    Moxie Moxon from MoxieRevival says:

    I tend to ramble...so I am usually quite aware of how many words I put in a profile, and then I seem to not tell enough! ARRGGH! but this post is very helpful, tonight I work on my profile! Thanks for this

    2 years ago

  • Thinque

    Thinque Design from Thinque says:

    I have held back on so much I feel that nothing is left of my foot. This is an answer to a pray. thank you, will be there March 30th

    2 years ago

  • MeadowlandDesigns

    Catherine Sorensen from MeadowlandDesigns says:

    Wonderful tips and ideas...I think that I'll do more with my profile. Thanks so much for sharing your experience with us!

    2 years ago

  • mickimcdougall

    Micki McDougall from mickimcdougall says:

    Wow! Lots of great info, it is so appreciated. Hoping you are enjoying an Awesome Day.

    2 years ago

  • PalomaAccessories

    Kelly from PalomaAccessories says:

    Gracias!

    2 years ago

  • marilibrary

    Mary Bridger from SophiesRainbow says:

    Loved the article. Wow, do I need some help in that direction. I'm looking forward to the on-line on March 30th. Thx!

    2 years ago

  • laurastark

    Laura Stark from laurastark says:

    Wonderful post!!! I went ahead and tweaked my story. Trying to add just the right amount of information, "freak flag", and background. I will be tuning into the symposium on the 30th. Thanks!

    2 years ago

  • EviesToolEmporium
  • cascadethieves

    cascadethieves from CascadeThieves says:

    We are new to Etsy and our profile has been a bit of a stumbling block. Great tips here and I think I get it. I am taking this to heart and prioritizing my profile make over!! Thanks!! I really enjoyed reading everyones comments. Inspiring!!

    2 years ago

  • LisamariesPiece

    LisaMarie Bautista from LisamariesPiece says:

    Very helpful, thank you!

    2 years ago

  • GracefulNonchalance

    Ashley Mersereau from RootsAndWingsJewelry says:

    This was so helpful, and really timely for me. As many of you have said, updating my profile and telling a better story, especially about my items themselves, has been on my never-endingly-long To Do List for quite some time. If I could narrow it down, I would say that what I love most about handmade creations is the story that comes with them. In a way your are giving or receiving a little bit of someone elses story and life, and I love that! Thanks!

    2 years ago

  • hlleske

    Holly Leske from BonFoxVintage says:

    What an insightful and helpful article, especially since owning a shop on etsy means you need to be ready to follow the trends and really supply what your customers want. My personal favorite way to connect with my shopper, is to write a short story for each item. My hope is that when the customers read the stories, they imagine themselves in that situation, wearing that item! Its a fun way to stand out and i always make sure to send the customer the story associated with their item when they purchase it.

    2 years ago

  • LeylasPaintings

    Leyla from LeylasPaintings says:

    Thank you for the wonderful ideas!

    2 years ago

  • AMSkrafts

    AMSkrafts from AMSkrafts says:

    Such a helpful article, thank you so much for sharing! After reading, our profile is a bit impersonal, especially when we think of all the things that make us so passionate of our crafts. We look forward to updating our profile and getting to know more artists and art lovers through their profiles!

    2 years ago

  • candacejean

    candacejean from candacejean says:

    If an artist doesn't have an "about me" page for me to click on and read, I leave. That page is often one of the best parts of discovering someone new!

    2 years ago

  • guziks

    Stephanie from Phylogeny says:

    Just the thing to do this afternoon! Thanks for the inspiration, I think I need to go write a story... about me :)

    2 years ago

  • Macramaking

    Ellen from Macramaking says:

    Very helpful article! I will be reworking mine now too!

    2 years ago

  • CosmicFirefly

    CosmicFirefly from CosmicFirefly says:

    Be brave and put yourself out there, our profile has some of the unique details about us to show our customers that we have a different perspective on the world and that shows through in the creative and quirkiness of the products we make. As artists, we're allowed to be a little esoteric and a bit off, otherwise we wouldn't be crazy enough to do this for a living lol! -Bryan & Nathan

    2 years ago

  • HalfPastNoon

    Didi Chisholm from HalfPastNoon says:

    Thanks for the tips! I have been tweaking my bio for my new shop and I'm always looking for ways to improve on it!

    2 years ago

  • NaturalPetProducts

    NaturalPetProducts from NaturalPetShampoos says:

    Wonderful info, off to take a look at improving! THANKS :-)

    2 years ago

  • BlueMoonLights

    Alexandra Simons from BlueMoonLights says:

    Great post! Thanks for the helpful tips!

    2 years ago

  • VictoryBags

    Victoria Gray from VictoryBags says:

    Great article. It helped me think about how to use details in my bio to relate to my customers. I'm working on a revised version now.

    2 years ago

  • jacquiesews

    jacquie schluter from jacquiesews says:

    thank you! I had no idea how important it could be to tell your story...work to do!

    2 years ago

  • nyssaink

    Nyssa from nyssaink says:

    Thank you- with just 3 months under my belt I am now coming up for air to review, revise and secure my unique place in a vast sea of merchants.

    2 years ago

  • anthropomorphica

    Melanie Ashton from anthropomorphica says:

    Thanks, I needed this! I'm at home crafting and telling the story of each doll I make, but horribly shy when it comes to divulging my own...

    2 years ago

  • Parachute425

    Parachute425 from Parachute425 says:

    Marking my calendar - thanks.

    2 years ago

  • KelseaEchoStudio

    Kelsea Echo from KelseaEchoStudio says:

    Great article! The etsy blog consistently brings up helpful tips for shop success, but I usually lack the time to follow them. This is something I will make a priority. I often skip or, at the least, am much more suspicious when I come across a shop with no "story." It's hard enough for buyers to trust sellers when it comes to online shopping... why not make it a little easier? Sharing your story means that you're trusting a little piece of yourself to your potential buyers and the online community - I honestly think buyers will reward that by trusting you a little more too. Definitely a priority "to do" item!

    2 years ago

  • InMaterial

    Peggy McCallum from InMaterial says:

    Great info. I know how important the story is because I always read a seller's profile before I buy anything. When there is no profile, I am disappointed and tend to not buy. That's what handmade is all about, making a connection, supporting a hard working artist, and ending up with a unique item that was made with care and love. I'll be revamping my profile because of this. THanks

    2 years ago

  • jbeaudet

    Jennifer Beaudet from JBeaudetStudios says:

    Thanks for this! I need to work on my story a bit more:)

    2 years ago

  • hjmart

    helen from hjmArtGallery says:

    Thank you! I need to re-visit my profile page..... I think it's usually the hardest thing to write about yourself.... Great article!

    2 years ago

  • moonlightdesigns2

    Alona from MoonlightDesigns2 says:

    Great article, thank you! I think I need to work on my profile and interject some more personal info. After all I do read other sellers profiles so I bet others are reading mine. I have made many great connections with buyers but this might help with more sales and repeat customers, so thanks again!!

    2 years ago

  • SusieBDesigns

    Susan Burton from SusieBDesigns says:

    I Love to tell stories, so I guess I have been missing the boat. It is time to write a new profile!

    2 years ago

  • CindysJewelryShop

    Cindy Smotherman from CindysJewelryShop says:

    Thank you so much! I love Etsy & connecting to others who strive to make Etsy even better! I will make sure to power up my Story!

    2 years ago

  • cathydarling

    Catherine Darling Hostetter from CathyDarling says:

    Let's call this story "Perfect Timing!". I am about to rebirth my etsy story after hits and misses since I joined. Thank you for the a perfect beginning for my own Once Upon a Time...

    2 years ago

  • linrae

    LinRae from linrae says:

    Thank you. I try to tell a story in my profile. I think it is time to revise mine. I know I have hesitated to look at a shop that does not have any profile about themselves or does not give any indication as to the area they are from. I don't expect details that will take me to their front door but just the general area. Time to start a new rough draft for a new profile.

    2 years ago

  • crookedfencegifts

    Vicky Watkins from crookedfencegifts says:

    Thanks for sharing

    2 years ago

  • LoveButtons

    Julia K Walton from LoveButtons says:

    Useful points and reminders - off to review my profile! :)

    2 years ago

  • englishrosevintage

    Melanie Torrance from englishrosevintage says:

    Very insightful article. Like many I don't think I've really communicated my own story on my profile page. I probably already knew it was somewhat lacking but didn't know why. Now I have some concrete pointers to help me address its inadequacies! Thanks! I will spend some time rethinking my profile and incorporate this in the revamp I've been planning for my shop.

    2 years ago

  • PolClary

    PolClary from PolClary says:

    I have the story about how I used to spend all my babysitting money as a teenager on yarn. My daughter loves that story, how I saved up and would go to the yarn factory to get discounts. She says it's proof I'm just as big a nerd as she is, only in a different way.

    2 years ago

  • soap

    soap from soap says:

    roger roger.

    2 years ago

  • PatternsAndPlans

    PatternsAndPlans from PatternsAndPlans says:

    Sounds good. I'll be revisiting my story.

    2 years ago

  • grandmae1

    Ellen says:

    Great article! As a shopper without a shop, I agree with Peggy Mc Callum. If a shop keeper can not take the time to tell me a little about who, what, why, and where, I do not bother to go through their items for sale. The shops with interesting stories, and the shops with good item descriptions, are much more likely to have me purchase! And... the friendly shops are the ones I re-purchase from! (~.~) Ellen

    2 years ago

  • UrbanArtSupply

    Cindy Liu from UrbanArtSupply says:

    Ha! And all this time I though I was sharing to much!

    2 years ago

  • 7WishesDreamcatchers

    Sarah from 7WishesDreamcatchers says:

    Great Post! Very helpful.

    2 years ago

  • bellazahn

    Sarah from bellazahn says:

    fab - need to go and tweak my story!

    2 years ago

  • ecoPaperie

    Anita from ecoPaperie says:

    I thought my story was good, but I know there is always room for improvement! Thanks for taking the time to write this article!

    2 years ago

  • poojacampbell

    Pooja Campbell from 41GrantRoad says:

    this is really helpful! thanks : )

    2 years ago

  • lamixx

    Jacqueline from lamixx says:

    great thank you :: )

    2 years ago

  • ahmusing

    Kimberly from fildee says:

    Really great post! I'm definitely going to be using some of the suggestions. :)

    2 years ago

  • DeuxPetitesSouris

    Cinzia from DeuxPetitesSouris says:

    Just updated my about me page! It was hard to write; i feel so vulnerable! But it feels good. I hope people like it. Great post, thanks so much!

    2 years ago

  • lemondear

    Susana from lemondear says:

    I am constantly re-editing my profile, and I must say I like the current version: it covers a lot of the points specified here but it's teeny tiny, which I dig a lot

    2 years ago

  • CompositionsbyGalia

    Galia from 11Compositions says:

    Can't wait for the rest of this "learn how" ;-)

    2 years ago

  • QueenOfAllCrafts

    Kathy Oakleaf Brentlinger from QueenOfAllCrafts says:

    Lots of good tips here.... THANKS! =]

    2 years ago

  • oasisbath

    Sharon from oasisbathsoaps says:

    This is great info to have however you would be surprised how many don't bother to read any details at all despite an "About Me" page or other relevant info. I am not giving up though. This is a great reminder~

    2 years ago

  • grandmae1

    Ellen says:

    Beautiful! And also shows how much you need a good photographer, no matter how you get married! (~.~) Happy thoughts are headed your way! Ellen

    2 years ago

  • samsstuff

    Shelley McElhiney from samsstuff says:

    Thank you for the reminder & the tip about the importance of profiles. My shop has evolved over time & so have the items in it, I think it's time to 'evolve' the profile :)

    2 years ago

  • sandcanyonjewelry

    Jane Brown from SandCanyonJewelryLLC says:

    Thanks--wonderful article! Okay--so exactly how quirky am I? Need to figure that out!

    2 years ago

  • GabriellasTreasures

    Patricia Barsalona from GabriellasTreasures says:

    Thank you for this, definitely following,. I believe my Profile and my Shop announcement give an insight into me, my passion, and the reason for my shop name! I am sure it could be better, but it is exctly what I wanted to say when I first opened.

    2 years ago

  • Untwistedsister

    Terri from Untwistedsister says:

    This is a fabulous article. I wish I was better with words than my hands.

    2 years ago

  • ModernBling

    Angela Richmond-Fuller from ModernBling says:

    Aaack! My mind is running a million miles a minute now. I thought my profile was pretty good but I've a lot to think about improving now. Now how will I include details on Grandma's lost wedding ring being pulled out of the vegetable patch years later on the end of a carrot, how much the idea of a silver nutmeg pendant and golden pear pendant got me through 2 miscarriages, mom teaching me crochet, discovering the delights of Auntie Thelma's rag bag and being selected as one of 4 students for the DTC (The Diamond Trading Company formerly known as De Beers) Diamond Studies course for the year 2007. Watch this space. I'll be having a look at some of your profiles in a min to get some more inspiration. Brilliant read! Thanks for posting this article.

    2 years ago

  • Amesjp

    Amie Perault from TyleeCouture says:

    I've always had issues with self confidence. This reminds me that no matter where I have been in life, all that matters is now. Every second of my past makes me who I am and I need to embrace it!!!

    2 years ago

  • sjegan

    Sarah-Jane Egan from sjegan says:

    Hmmm could probably do with spicing my profile up a little, time to put my thinking cap on!

    2 years ago

  • MindEmporium

    Laurie Olsson from MindEmporiumPrints says:

    So true! I have found it a much more fascinating read as to why and how fellow Etsians are presenting, making and promoting their stories/items on these pages! It really does help to make "the connection!"

    2 years ago

  • DOTTO

    NICOLE Dotto from DOTTO says:

    Michael this is FANTASTIC.

    2 years ago

  • kathkuz

    Kathy Kuzniar from kathkuz says:

    It all sounds great, bit I feel that possibly the crocheting market is swamped and so it makes it hard to get people looking at your creations. My items are incredibly unique but unfortunately I don't get many looks.

    2 years ago

  • metalicious

    Stephanie Maslow Blackman from metalicious says:

    Great article with awesome tips! I'm off to add details to my profile! Thanks so much, Michael!

    2 years ago

  • thirstyfish

    Michael Margolis says:

    Thrilled by all the awesome feedback. Be sure to tune in for my session at Etsy Success Symposium that will be webcast at March 30.

    2 years ago

  • annyoder1

    Ann Yoder from annyoderwatercolors says:

    I'm a new shop to Etsy, and have found the "stories" so refreshing & vulnerably real . . .I've been painting that honesty for a long time and already feel like I am among friends!

    2 years ago

  • Saframes

    Penny Safane from Saframes says:

    Being new to Etsy, I didn't even know it was appropriate to reveal facts and feelings about yourself! I am learning things everyday here... things about business and about myself. Once I saw the importance of having a "story" I went in and revised my profile. It took me awhile because I had to think about what it is I want to do in my Etsy Shop. I did it though and learned a lot about myself in the process. Thank you, Michael!

    2 years ago

  • hughespottery

    Charles and Rowan Hughes from hughespottery says:

    I think the most important tip I have is: Be genuine! Nothing turns me off faster than someone pushing to be cute or weird or witty when it doesn't come from the heart. If you're not a quirky, funky fairytale diva- then don't try to be one.

    2 years ago

  • glitterandstones

    glitterandstones from glitterandstones says:

    Thanks for the tips. I will polish upmy profile.

    2 years ago

  • speakeasyboutique

    ani kiramichyan from speakeasyboutique says:

    thank you! > good suggestions to incorporate. i'm new to etsy, & it's helpful to know these things in order to help what we love stand out ;-)

    2 years ago

  • yimmekedesign

    Diana from yimmekedesign says:

    Going to work on it RIGHT NOW !!!

    2 years ago

  • bohemiantrading

    Lynne from bohemiantrading says:

    Just a suggestion, everyone (myself included)-- PROOFREAD your Profile and your descriptions. Poor grammar, typing errors, etc. get noticed more often than you might realize. What I like about this post is that I'm inspired to re-check and re-think one of the doorways into my store!

    2 years ago

  • ElegantRoseBoutique

    Melissa from ElegantRoseBoutique says:

    Great tips! Thanks!

    2 years ago

  • CarolbNW

    Carol from TheBathtubBakery says:

    This is one of the hardest things for me to do. Thank you for reminding me I need to revisit my story.

    2 years ago

  • vampiregothchick

    Alura from MoonspellCrafts says:

    I just love this! I went to Naropa where story telling from my own story to my own fairytale was part of a class I had! I hope my profile is interesting but I might need to re-vamp it...LOL

    2 years ago

  • RouDesigns

    RouDesigns from RouDesigns says:

    Good job! Thank you!

    2 years ago

  • kyleemaedesigns

    kyleemaedesigns from kyleemaedesigns says:

    Wow! I need to work on my story. I never feel like people want to know, but the more I think about the products I enjoy buying, its usually because of someone's story. Thanks for reminding how important this is.

    2 years ago

  • yimmekedesign

    Diana from yimmekedesign says:

    OKAY... I am all done with mine and I invite everybody to have a look and you are welcome to convo me and tell me how you like it ! Thanks, Diana.

    2 years ago

  • EartDesign

    Barbara Wintour from EartDesign says:

    good tips. i am reading carefully and i think i have lots to tell :) thanks a lot.

    2 years ago

  • ittybittybag

    Jen St. Jean from ittybittybag says:

    I am just not that witty. Maybe Etsy symposium will help me find my inner comedian.

    2 years ago

  • BonnetsBagsTreasures

    Lisa Marie - Kimberly J - Renee Jane from BonnetsBagsTreasures says:

    Thanks for the advice. I'm going to take another look to see where I can improve our bio.

    2 years ago

  • kartism

    Kim Archie from KartisimDesign says:

    These are very insightful tips. It reminds me of how helpful it is to know a little something about a speaker before listening to their presentation or sometimes an author before reading their book. Thank you.

    2 years ago

  • ORINewYork

    Kaori from ORINewYork says:

    Thank you for the great post. This topic covers something I am working on right now and I needed this. Great timing! I subscribed the 5-video series...I am looking forward to getting more info too!

    2 years ago

  • CarlottaART

    Carlotta from CarlottaART says:

    Now this has got me thinking. I'll be updating my artist bio very soon. Thank you Michael. Carlotta

    2 years ago

  • lianastefi

    Liana stefi says:

    sono una vecchierella molto curiosa e penso che mi addentrerò anche io per sapere e conoscere molte + cose e persone

    2 years ago

  • tejesarita

    Teje Karjalainen from TEJESARITA says:

    Hi! Thank you for a great post! You said it so well and right! I shall fix my story. Wishes from Greece!

    2 years ago

  • thebutterflyquilter

    Patricia Caldwell from thebutterflyquilter says:

    Thank you. Great info will have to rethink my bio. I'll be watching also!

    2 years ago

  • lowennamcgrellis

    lowenna mcgrellis from LowennaMcgrellis says:

    Thanks, very inspiring, I shall get to work on that story, right awayx

    2 years ago

  • vanillastickcom

    Maggie from ZukrBoutique says:

    Thanks, have updated our profile as we only had the first pointer :))

    2 years ago

  • FashGal

    Paula Gallemore from fashgal says:

    Thank you for such great information... profile and stories are what make connections and keeping it all real. Very helpful and again, thanks!

    2 years ago

  • bohoikim

    Kim Schweitzer from bohoikim says:

    Thank-you, great tips, I am using them for sure!!!!!

    2 years ago

  • thehappycouple

    Brianna from thehappycouple says:

    I just tweaked my profile, it feels long, but it definitely tells my story in a better way. This was a great post. Thanks.

    2 years ago

  • hheaslip

    Holly Heaslip from hheaslip says:

    This is just what I needed. Now to rewrite my profile! The info is great. Easy to follow. I can do this! thanks so much. Holly

    2 years ago

  • earthnskystudio

    Diane Smith from earthnskystudio says:

    I've been dragging my feet in writing about myself but you've given me the impetus to get started. Like they say.....one baby step at a time. Thanks! ^_^

    2 years ago

  • leeleebridal

    Brie Huffman from leeleebridal says:

    I do have a wonderful shop origin story to share, but wasn't aware how much customers wanted to know. This article and the comments I've read definitely stoked the flames of nostalgia - which I will use to weave my own history in a nice profile post. Thanks, Michael, everyone!

    2 years ago

  • threebirdsunite

    Traci Vogel from threebirdsunite says:

    thank you so much for sharing. It is sometimes difficult to remember that the missing element of personal interaction needs to be made up some how. And it may not be always shared through your work. first impressions can be changed sometimes but it is challenging. Why not give a first impression that sticks with someone. I will be looking at my about page again after reading this.

    2 years ago

  • JudithsUniqueDesigns

    JudithsUniqueDesigns says:

    ...."remember, you have to speak to an emotion in people for them to buy your stuff---be it music or any other product. ALL selling involves feeling out the emotional need in the market..." I have taken the liberty of quoting from a book by Stuart Wilde, that to me reinforces the need to tell our story. The article has great tips and reminders that I will use as I put the final touches on my shop. Thank you.....

    2 years ago

  • LavenderField

    Victoria Letemendia Koupparis from LavenderField says:

    great tips, i'm not a good story teller at all.... need to practice a little

    2 years ago

  • moddyboy80

    David from moddyboy80 says:

    I try my best, yet I often feel as though no one is listening... *little sigh*

    2 years ago

  • GregLlewellyn

    Greg Llewellyn from GregLlewellyn says:

    Nice. Thanks for the tips.

    2 years ago

  • lovelyfeverboutique

    Jessica from LovelyFever says:

    This is great food for thought. I did not realize that the profile was so important. But it does make sense. I love reading about Featured Sellers and the Quit my Day jobs series, because those articles go so in depth about what made that person want to take a leap and sell on Etsy or what has influenced them to be the artist and businessperson they are.

    2 years ago

  • tricotaria

    Andreia from tricotaria says:

    I've just updated my Profile after reading this.

    2 years ago

  • mbmodern

    mary burrows from mbmodern says:

    thank you, michael, for all of these great ideas! i did a double take when i noticed it was my shop under "the about page" in your post! :)

    2 years ago

  • meloniesjunk

    Mel Judd from Meloniesjunk says:

    Thank you, this was very helpful.

    2 years ago

  • delightfuldownsizing

    Maria from delightfuldownsizing says:

    So helpful! I will be working on this! Thanks!

    2 years ago

  • Priscillaqueenofcors

    Carol from Priscillaqueenofcors says:

    I love getting a convo about my profile, so far really positive and funny and i'm no writer. I also love reading profiles, it's the first place i go :)

    2 years ago

  • travisdraws

    Travis Clement from SproutedScribbles says:

    Very helpful! Thanks for the article Michael!

    2 years ago

  • NicoleNicoletta2

    Nicole Nicoletta from MintMarbles says:

    thanks for the tips! i will be revamping

    2 years ago

  • MaejeanVINTAGE

    Mae and Jean Vintage from MaejeanVINTAGE says:

    Quite insightful. Time for some editing! :-)

    2 years ago

  • TheMillineryShop

    Marcia Lacher from TheMillineryShop says:

    I worry that many people don't (want to) read (my story). They don't even read the discount code at the bottom of a listing.

    2 years ago

  • AnastasiaDesigns4u

    Anastasia from AnastasiaDesigns4u says:

    Thank you so much. My shop now has a profile story. I too am one of the sheepish when it comes to writing about myself. I've procrastinated for a long time and this article was just the push I needed. I even changed my picture from some jewelry to me..... and my little dog to. ;o}

    2 years ago

  • meganreynolds3

    megan reynolds from meganreynolds3 says:

    Thank you,brilliant advice and a lover of a good story.....will get on it right now

    2 years ago

  • misanthropycreations

    Michelle from misanthropycreations says:

    Really great information! I find writing my story to be the hardest part but you just made it a little bit easier. I always feel like I'm bragging or boasting or people will think that I have a motive behind what I have to say since I have suffered a tragedy in my life. I should put some more thought into this and rewrite my about me! misanthropycreations.com

    2 years ago

  • Bubblebirds

    Jules from Bubblebirds says:

    Great post! Those tips are great!

    2 years ago

  • Bag2phone

    Jane Fenwick from Baguette2Phone says:

    Really good advice. Have completely followed this and spent time on it. Thank you.

    2 years ago

  • ArleenDesign

    ArleenDesign from ArleenDesign says:

    Interesting and fascinating article.I'll go ahead and check mine and see what i need to tweak!

    2 years ago

  • Yukirat

    Yukirat says:

    I'm not a crafter but haunt Etsy every few days to see what potential gifts are to be made and really have to agree. I'm not a big buyer but hope to be soon and have bought one item largely because I liked the bio and the seller's social justice conscience. When I see an interesting product, I look at the bio and if it's slapped-together short and uncompelling, I shrug and move on. A lot of folks support Etsy because they want stuff with a story: the product doesn't always just "speak for itself".

    2 years ago

  • SteveJaviel

    Steve Javiel from SteveJaviel says:

    awesome very helpful thank you

    2 years ago

  • KellysGifts

    Kelly Taylor from KellysGifts says:

    I'm with you Susannah, I'm one of dew words and find it hard to post my story. This blog helps. Thank you Susannah from HandmadeBySusannah says: I am a woman of few words and find it difficult to tell my story, this post just reminds me how important it is, gotta work on it.

    2 years ago

  • Ayshma

    Ayshma from ArtPieces says:

    thanx for the post, looking forward to march 30

    2 years ago

  • verobeachgal

    Ellen from verobeachgal says:

    As a new shop owner, it's important for me to express why I am selling what I'm selling and why I love it so much. It's easier or me to talk about or promote someone else's product or service than my own. I will take these tips to heart as I further develop my shop. Thanks!

    2 years ago

  • rootedphoenix

    Windy Johansen from rootedphoenix says:

    Smart article. Thanks! :)

    2 years ago

  • greenappleworkshop

    Paula from GreenAppleStudioLtd says:

    Looking forward to the live stream and have already started my story in my head. Thanks for excellent advice!

    2 years ago

  • TwoSeasideBabes

    TwoSeasideBabes from TwoSeasideBabes says:

    I refrained from trying to be so personal with my profile when I first started my shop. But I realized that my past really made me who I am. My past was the sole reason behind my shop and that I should not be embarrassed by the events that transpired. One day I took the plunge, rewrote the entire thing, and found it to be something that my customers really took to heart. I've received many of emails from customers (or even just fans) telling me what an inspiration it is, and to realize it is possible to overcome adversity and push forward. I think having your customers and fans "see" the real you behind the words often helps them to meet the artist/artisan behind the work.

    2 years ago

  • suchaclevergirl

    Claire from suchaclevergirl says:

    Michael, thank you for your awesome talk at the symposium. I was able to catch the live stream. It was tremendous! So grateful! I have SO much to work on!

    2 years ago

  • Artosaurus

    Artosaurus from artOsaurus says:

    Very helpful suggestions here. Thank you!

    2 years ago

  • SteamBathFactory

    Gin Shakespear from SteamBathFactory says:

    This is the best article I have read ina very long time!

    2 years ago

  • firecrackerfabrics

    Jackie Griffiths from KookyCornerCrafts says:

    I just re-wrote mine after reading this, thanks for the tips! x

    2 years ago

  • sparrowlyn

    Lynda D'Souza from sparrowlyn says:

    After years of working in a corporate climate, writing this way is hard for me. Nevertheless I am going to re-visit my profile and do my best to make it more Customer friendly! Thank you so much for sharing these tips. I also learn alot from the other comments left by all you kind people! Thank you !

    2 years ago

  • WiseCrackinMosaics

    Tina Yvonne Ruppert from WiseCrackinMosaics says:

    I have a bit of trouble 'selling' myself and 'selling' my creations. That's why I CREATE....because selling is not my forte! I guess I am under the mistaken impression that your work will speak for itself and that people will see it and fall in love with it immediately and want to possess it! I've also heard that who better to sell your own work than yourself. WE know all the blood, sweat and tears that go into creating each piece, so our passion should come through when it comes to getting across to other people why they 'need' or want to have a piece of your work. I'm not a 'pushy' type person who tries to talk people into buying things. I don't shop that way so I'm assuming other people don't shop that way. So, what I really wanted to add here is that I do agree I should re-write my profile page (or at least edit it) to get more of my heart and soul in there and make people feel about my work the way I do. I too did not realize that people actually read the profile, but sometimes I do. I also like the one lady who put a 'hidden' 10% off discount at the end of her profile to see if anyone actually got that far......LOL! I want to do that very thing if I can figure out how the discount gets applied when the customer checks out!! Will have to research that. Ok.....that's for reading........check out my shop when you get a chance. I'm always creating new things!

    1 year ago

  • peacockandrose

    Catherine from peacockandrose says:

    Well, that was inspiring and the first attempt is on my profile now - does it speak to you? Do you want to know more about what happened with the prince in the office? All of your comments have been useful and generous too, as you've shared your concerns about your own profiles and shyness at expressing your stories. Thank you.

    1 year ago

  • CatchaDragonfly

    Julia Beagan from CatchaDragonfly says:

    Mmmm...very interesting reading. I am poised with notebook and pencil in hand to draft up my profile - in a rather more interesting way than it reads just now... .... Oh - and to list some new items in my SHOP.... Thank you for good advice :-))

    1 year ago

  • MLanghamBlueLizard

    Misty Langham from MLanghamBlueLizard says:

    Really good tips , thanks . I've told my story but I think now it could be a little more interesting and now I am more confident that I can be more expressive in my profile and beyond . Thanks again :)

    1 year ago

  • lucyorozco

    Lucy Orozco from lucyorozco says:

    I love creating different styles for any age or gender, my desings are mostly unique, witch means I hardly ever make more than one item of each creation, my ideas are my own & very affordable, I really hope people like them. Thank you for your interest .

    1 year ago

  • AshleyAvalyn

    Ashley Hunter from AvalynDesigns says:

    Just re did my entire about me. And I like it MUCH better now.

    1 year ago

  • drawspots

    Pablo from drawspots says:

    Genial! Acabo de hacerlo en mi tienda. Ya veremos los resultados. Muchas gracias !!!

    1 year ago

  • RockArtiste

    RockArtiste from RockArtiste says:

    How does the "About" page differ from the "Profile" page we already have in use?

    1 year ago

  • ManicManx

    Kristi from ManicManx says:

    I love the look of the new page. Will etsy be phasing out the original profile page?

    1 year ago

  • pinkdotties

    Karla from pinkdotties says:

    I seriously love Etsy... I can honeslty say Etsy makes dreams come true!

    1 year ago

  • GemdropsoftheFalls

    GemdropsoftheFalls from GemdropsoftheFalls says:

    Great tips! Having that personal connection is what makes Etsy so special, for the buyer and seller. Customers are willing to pay extra for the handmade touch if they relate to your story.

    1 year ago

  • BeaconMills

    Patrick from BeaconMills says:

    Yeah, I have a tough time with this and need to work on it.

    1 year ago

  • paperbeadsbazaar

    Maria Hirst from paperbeadsbazaar says:

    A great tips to learn and have some more time to think of what I can do to my profile ... just started for my shop and what I read here on Etsy make me inspire more.. many thanks !!!

    1 year ago

  • LavenderField

    Victoria Letemendia Koupparis from LavenderField says:

    I'm not a great story teller..... I don't really talk much either. I'm more of a visualizer and a doer than a talker..... guess I need to work on that :0/

    1 year ago

  • LoveStyleHappiness

    LoveStyleHappiness from LoveStyleHappiness says:

    All very good points! This article is the perfect reminder for me to work on my story telling. I have difficulty expressing myself in writing but i will keep trying!

    1 year ago

  • paiboonsur

    Paiboon Surinrat says:

    I'm good in fermented rice flour

    97 days ago

  • HafsaCreates

    Hafsa Taher from HafsaCreates says:

    Really helpful! Thank you

    96 days ago