The Etsy Blog

How to Pitch to Bloggers

Etsy.com handmade and vintage goods

sweetbonniechristine

Bonnie Forkner is the author of the blog Going Home to Roost and a surface pattern designer. When she’s not blogging, cooking or sketching, you can find her reading in her hammock or taking her sweet pup Toaster on a walk. RSVP and tune in Wednesday, June 27 at 4 p.m. ET for Bonnie’s Online Lab, where she will answer your burning questions about pitching to bloggers!

Getting found amongst a sea of incredibly talented artisans can seem difficult, daunting or downright impossible. One of the best ways to gain notice with shoppers is to get your product featured on a blog. Here are a few tips to help you get started!

Have great pictures. Pictures are everything. Most bloggers hold a high standard for photos, as the pictures on a blog tell a story and help maintain a theme, so yours will need to fit in with the overall aesthetic.

evajuliet on Going Home to Roost

Eva and Juliet did a great job of creating a cohesive feel to their shop. It instantly captivated me and made we want to explore their world more!

Need some tips? See Etsy’s video, Product Photography for Beginners.

Do your research. Before approaching a blog, make sure to do your research! If you’re not already a loyal reader, catch up on their latest posts, read their about page, and any information they provide regarding submissions. Make sure to ask yourself, “Does my product fit in with the overall theme, look and feel of the blog?” Referencing a recent post in your pitch will let them know that you’ve read their blog and care about their mission.

Be personable. Bloggers are people, just like you! Learn their name and use it in your email. Pretend that you are meeting them the first time over coffee. Be polite, sweet and brief.

Have a story. Having a story about your product or a few fun facts like how you got started or how you fell in love your craft will help make you memorable and give the blogger a storyline to consider writing about. Just remember to keep it brief! One to two short paragraphs should be enough to pitch your story and engage the blogger without taking up too much of their time.

ISWASANDWILLBE on Going Home to Roost

At first glance, ISWAS+WILLBE's unique photography is what caught my eye, but I quickly realized that there was a lot more to this shop. Not only did they do a great job of sharing their inspiration and work process, but each piece comes with a story — flipping through their items is like reading a beautifully written book!

Connect. Connections go a long way. Be meaningful in the way you interact with your online community. Follow the people you are pitching to on their social media sites and consider contributing thoughtful comments to their blog posts.

A Note on Etiquette. I know several questions arise when someone decides to pitch to a blogger, so here are a few things to keep in mind:

  • Be brief. You should be able to tell your story, pitch your product and engage the blogger within 1-2 paragraphs.
  • Include 2-3 low res images or provide a link to your shop for them to glance at.
  • Don’t forget your links! Include links to your shop, blog and/or website.
  • E-mail one blogger at a time, and never mass e-mail. Bloggers like exclusivity, so emailing one at a time will be in your best interest. Give them about a week before moving on to the next one.
  • Feel free to send a follow up email to touch base with them again if you haven’t heard back after a week.

weareyoke on Going Home to Roost

Here's an example of a successful pitch email, from YOKE.

thehomeground on Going Home to Roost

Sometimes I get pitches around an event, such as a seller's new line or upcoming sale. I loved this one from thehomeground!

Bloggers in the handmade community write because they love to blog about great products and share creative inspirations. They are always looking for material and really appreciate an eye-catching product. So, what do you have to lose? The worst that can happen is that they’ll say no (and possibly provide invaluable feedback) or just not reply. If this is the case, keep your head up and move on to the next one. We look forward to hearing from you!

A few awesome resources:
Miss Modish’s Tip-Top Pitch Kit
Seller How-To: Get Noticed by the Blogosphere
Advice From Design Bloggers

Have you ever been featured on a blog? Do tell!

Seller Handbook | Etsy Success Newsletter

4 Featured Comments

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  • scgrahamfoto

    Colleen Graham says: Featured

    This is good advice. As a blogger who receives pitches daily, everything is spot on, especially the part about avoiding mass mailing. Make it clear right from the beginning what your pitch is. A great subject line will grab our attention. Also, one note about the sample letters, please do not write in all caps. It is hard to read and I personally avoid them when scanning my email. Make it easy for the blogger.

    1 year ago

  • SunnyDayVintage

    Sunny Day from SunnyDayVintage says: Featured

    I think the advice of making sure your aesthetic is a good fit for a blog is very important! I've been featured several times (thanks, ladies!) and know that the way I present my goods made the difference.

    1 year ago

  • SweetBonnieChristine

    bonnie christine from SweetBonnieChristine says: Featured

    @joyce- GREAT question! Q: Does one always give them something to have ones items reviewed. My blog offers always ask me to give them clothing that I make for their children. I don't do it. I've found that even if the blog writing is good it has not turned into sales. Any hints on this side of it? A: i pretty much NEVER accept items from sellers and i'm always suspicious of 'bloggers' who request free samples to blog about. to me, it's quite the faux pas. you should never have to give free stuff away, and if someone asks for it i would say it's a red flag. they may request to see it in person, but a reputable blogger will always send the product straight back.

    1 year ago

  • DayoftheThread

    Steph -n- Bruno from DayoftheThread says: Featured

    @joyce We are regularly approached by reviewers offering to do a review of our product if we send them one. We pick and choose and do our research. If it looks like they are just starting out, we avoid. Unfortunately it just doesn't make sense to invest time and money into a new blog. We make sure it's a legit company and check the comments on their blog posts. Do they have a large reach? Are people commenting on their blog posts or sharing them through social media outlets? We also check their website traffic and website creation date via www.alexa.com

    1 year ago

  • LittleWrenPottery

    Victoria Baker from LittleWrenPottery says:

    Great post, I often find its hard to engage people by 'cold emailing' them. Sometimes it works though! Its so often about right message at the right time

    1 year ago

  • kh1467

    Kelly from KikuPaper says:

    Really good advice on how to contact a blogger for promotion of your product. Sample letters are great!

    1 year ago

  • SpareBedroomStudio

    SpareBedroomStudio from SpareBedroomStudio says:

    LOVE Going Home to Roost!! My favorite blog! What an awesome piece, Bonnie! :) xo

    1 year ago

  • volkerwandering

    Jess from volkerwandering says:

    Very informative! thanks!

    1 year ago

  • scgrahamfoto

    Colleen Graham says: Featured

    This is good advice. As a blogger who receives pitches daily, everything is spot on, especially the part about avoiding mass mailing. Make it clear right from the beginning what your pitch is. A great subject line will grab our attention. Also, one note about the sample letters, please do not write in all caps. It is hard to read and I personally avoid them when scanning my email. Make it easy for the blogger.

    1 year ago

  • amberike

    Amber Ikemoto from FromtheHeartbyAmber says:

    Great info thanks!

    1 year ago

  • VintageEye

    VintageEye from VintageEye says:

    You will never know until you try. Great tips!

    1 year ago

  • JasmineLund

    Hannah Jasmine Tucker from TheMiddleButton says:

    Ooh, thanks for the advice! I did a giveaway with a blogger, and it did absolutely nothing for my shop, but then on the other hand, it wasn't a blogger I knew really well. Hopefully my future outreaches will be improved by following your tips!

    1 year ago

  • heartworksbylori

    Lori from DearestMine says:

    Great tips and ones that I heartily incorporate already! The key for me is to make sure my work fits the theme of the blog because you can't force a square peg into a round hole. The target audience matters. And keeping it short and sweet is helpful because high-level bloggers get loads of submissions and need all the important info packaged tightly.

    1 year ago

  • LeslieGallery

    Leslie Galluzzo from LeslieGallery says:

    oh wow! Thank you for the tips. I've already started writing in my head. Can't wait to get home from work to put it to action.

    1 year ago

  • SweetBonnieChristine

    bonnie christine from SweetBonnieChristine says:

    Hello everyone! So happy you're enjoying the post. :) Feel free to ask any questions you may, I'll be popping in throughout the next few days! :)

    1 year ago

  • SweetBonnieChristine

    bonnie christine from SweetBonnieChristine says:

    @SpareBedroomStudio- thanks, lady! you are so sweet and i your shop is one of my favorites! :) @colleen- great advice- thanks for sharing! and just a note- the two examples above were not actually written in all caps, just put this way for display purposes. :)

    1 year ago

  • RetrofitBecky

    Becky from RetrofitStyle says:

    Great article. I'm new to blogging and still in the learning curve, so every bit helps! Thanks so much.

    1 year ago

  • sunshineandcarousels

    Sunshine and Carousels from sunshineandcarousels says:

    I love this article. Being naturally shy myself I have a hard time reaching out to bloggers, even if they are kind of my online blogging friends. It's difficult to put yourself out there sometimes. Very helpful article indeed.

    1 year ago

  • mfrawley

    Mary Frawley (Calligraphette Ltd) from Calligraphette says:

    Hey there Bonnie - I love your stuff! I checked out your website yesterday and your blog and your shop - all amazing. I'm completely inspired by the way you incorporated your life (cooking etc) into your blog, the way your designs run smoothly between all your sites, and your ability to gain advertisers. Go girl! I've started my own blog, 'Calligraphy Rocks' to support my new Etsy calligraphy shop and soon I'll have my website up and running, (but I know that I need to improve my photographs and relevancy tags). Don't be surprised if I contact you again in six months my adopted online star!

    1 year ago

  • StudioZen

    Leah from StudioZen says:

    Wonderful tips and advice! (Ha ha... I was wondering about the ALL CAPS in the examples above. Glad to know that they weren't actually submitted that way. )

    1 year ago

  • Xenotees

    Xenotees from Xenotees says:

    Great post- just what I needed! Thank you Bonnie!

    1 year ago

  • HandmadeIsAllAround

    HandmadeIsAllAround from iammieOWLshop says:

    Thanks for the tips!

    1 year ago

  • SweetBonnieChristine

    bonnie christine from SweetBonnieChristine says:

    @mary- thank you so much! and, i love your shop! i'm glad it seems to all be incorporated well, b/c sometimes i feel like i just post a hodge podge, haha! keep in touch, and beautiful blog! @leah- haha!

    1 year ago

  • Parachute425

    Parachute425 from Parachute425 says:

    Perhaps reaching out to bloggers is my next step. Hope to be around for the lab. Thanks.

    1 year ago

  • birdie1

    Laurie from BirdinHandVTG says:

    Thank you, Bonnie! So great to see you here :)

    1 year ago

  • KristinaandJenney

    Kristina from CityGirlsDecor says:

    I've been featured on 3 blogs and it has been great! Blogs are a great way to get those views up!

    1 year ago

  • rathina

    Krystal from ModernSwitch says:

    Thank you so much for this post, I look forward to using all of the tips since I am actively working on trying to reach my target audience through home decor blogs.

    1 year ago

  • lauratrevey

    Laura Trevey from lauratrevey says:

    Great advice Bonnie ~ You are right, quality photos are everything. I tell people to think of blogs as "online magazines". And when was the last time you opened up a magazine with poor quality pics? Send your pitches my way ~ I LOVE featuring Etsy! Laura Trevey www.brightboldbeautiful.com Laura

    1 year ago

  • IlluminatedPerfume

    Roxana from IlluminatedPerfume says:

    I so need this, thank you!

    1 year ago

  • DigitalCarousel

    DigitalCarousel from DigitalCarousel says:

    Great advice and perfect examples! Thank you, Krys

    1 year ago

  • sonyarasi

    Sonya Rasi from sonyarasi says:

    Very helpful! Thank you!

    1 year ago

  • SunnyDayVintage

    Sunny Day from SunnyDayVintage says: Featured

    I think the advice of making sure your aesthetic is a good fit for a blog is very important! I've been featured several times (thanks, ladies!) and know that the way I present my goods made the difference.

    1 year ago

  • LeesBeesNJ

    Leeann Coleman from LeesBeesNJ says:

    Wow - I have a lot of work to do. You can pitch blogs? I didn't even know I could do that. Thank you for the I didn't even know I could do that. Thank you for this post. You have opened a world of possibilities for me. My customers love the lip balms and creams I make, and come back regularly for more, but I've been having trouble finding ways to welcome new customers. This is absoluetely awesome - THANKS SO MUCH

    1 year ago

  • ErikaPrice

    Erika from ErikaPrice says:

    I didn't know you could pitch to blogs either! Many thanks for the great advice, Kris!

    1 year ago

  • MerCurios

    MerCurios from MerCurios says:

    Thank you so much! MerCurios has been blessed to have been included in the likes of Accessories Magazine, Status Magazine and CLEO Magazine 3x -- the only catch is THEY FOUND US. I have a hit list of Blogs and Print Mags that I'd like to target with my new collection, however, I've been procrastinating...not know what to say & how to say it. This article couldn't have come at a better time & I've already RSVP'd to the labs. Thanks so much!! xo, MJ

    1 year ago

  • ArcadeArt

    ArcadeArt from ArcadeArt says:

    great post , thank you :)

    1 year ago

  • natew8

    Natalie Walsh from TheItsyBitsyShop says:

    That's a really great article I have just started a blog mainly for my photography and I do product and portrait work. I literally opened it last thursday and looking to eventually have sponsors and products post on there in the near future. www.nataliewalsh.info

    1 year ago

  • MySoCalledChaos

    Miss Angie from MySoCalledChaos says:

    Great post, I'm an Etsy seller and a blogger, and I LOVE hosting giveaways on my blog. It's a great way to get noticed!

    1 year ago

  • northernaura

    Alexandre Maxine from NorthernAura says:

    Great advice! I've been having trouble with things of this nature myself.. I do write for a couple different blogs, more music related though, so I feel kind of insecure writing about other things that I'm doing on them~ I guess I should see if anyone else finds me blog worthy, lol.

    1 year ago

  • chrystalyn

    Chrystal Simmons from chrystalyn says:

    This is a fantastic post! Though much of it is common sense, the portion on etiquette is a good to know!

    1 year ago

  • jannamaria

    Janna Maria Vallee from jannamaria says:

    Really great post. Thanks. I often wonder how to approach this properly. I suppose the same advice is applied to art installations and such that you aren't selling per se, but just want to share?

    1 year ago

  • beauxoxo

    Beauxoxo from beauxoxo says:

    So helpful, as always! Thank you <3 xoxo

    1 year ago

  • SecondSpringSoaps

    Milly from SecondSpringSoaps says:

    I am so excited for the lab tomorrow! Love this post!

    1 year ago

  • mazedasastoat

    mazedasastoat from mazedasastoat says:

    Not an idea I take to at all. Pitching to blogs just seems too much like begging for free advertising... & blogs that continually plug a huge range of sellers cease to sound sincere. Blogging should surely be about the things you've found that you love enough to want to share; this type of brazen commercialism just seems to take all the joy out of it.

    1 year ago

  • andiespecialtysweets

    Jason and Andie from andiespecialtysweets says:

    Great advice! And from one of my (personally) favorite Bonnies, and blog : )

    1 year ago

  • ArleenDesign

    ArleenDesign from ArleenDesign says:

    Great and very interesting post.Love to do some pitching in the future.

    1 year ago

  • adrianadossantos

    Adriana dos Santos from AdrianaDosSantos says:

    Thanks for sharing, I can't wait to hear more tomorrow!!!

    1 year ago

  • artdp

    Denise Payne from artdp says:

    Fantastic advice Bonnie thank you :)

    1 year ago

  • ArtsyShark1

    Carolyn Edlund says:

    I am an arts blogger, and receive pitches all the time. Your article has many great ideas, so thanks for posting this! Another suggestion I'd like to throw in is to mention the name of the blogger or blog in your email subject line, to get it opened, or to mention the name of someone who referred you to the blogger. Referrals are huge, and they carry more weight than receiving messages "cold." I would also suggest that you break your paragraphs up into only one or two sentences. Bloggers have to read way too much and are always doing research - which means that we unfortunately have the attention span of a gnat! I get so much mail that unless there is a compelling reason to respond, I simply can't. Don't ever take it personally if you don't hear back - it's a numbers game. If you craft a good message, you will eventually get some traction!

    1 year ago

  • glitterandstones

    glitterandstones from glitterandstones says:

    Great tips . Thank you.

    1 year ago

  • Katexpressions

    Karen Todd from Katexpressions says:

    Thank you for this great article! Not knowing how to approach this area, I think is what has kept me from asking for a review or for some advertising space. I'm realizing though that Interacting on-line only "seems" different than interacting in person, but I think investing in relationships is still the way to find good spots for advertising. As a blogger, I would be more inclined to say yes to someone who frequents my blog and interacts with me than someone who just seems to come from no where...Thank you, I'm starting to get some ideas about this now. :)

    1 year ago

  • bobbidiboo

    Katie Keally from BobbidiBoo says:

    I've never approached a blogger. Now I really want to! Thanks Bonnie for your simple and helpful steps.

    1 year ago

  • BonTons

    BonTons from BonTons says:

    Very helpful tips, I didn't know this was something that was done. I must work on my Pictures

    1 year ago

  • SweetBonnieChristine

    bonnie christine from SweetBonnieChristine says:

    @mazedasastoat i hear you, but you have to understand a few things. first of all, not all blogs accept submissions. also, no blogger should feel that they HAVE to blog about something! the thing is though, that we need content and are always on the prowl for items, artists, freebies and shops that we not only love our self, but believe our audience would love as well. i would say only about 10-20% of my blog post comes from pitches, and i only blog a small percentage of the pitches i actually receive- only about the ones that personally resonate with me and i that i genuinely want to share with my readers. i love supporting the handmade community and by getting great product info and stories in my inbox, it makes my job much easier. blogs that continually plug a huge range of sellers cease to sound sincere to me as well, and that is not the point of this post. introducing yourself to bloggers though is a beautiful way to create a community and get started in your business.

    1 year ago

  • SweetBonnieChristine

    bonnie christine from SweetBonnieChristine says:

    @carolyn- great advice! and so true.. :)

    1 year ago

  • SweetBonnieChristine

    bonnie christine from SweetBonnieChristine says:

    @karen- you are so right! investing in the relationship is everything, and i can say that some of my most genuine friendships have been formed online. sometimes i don't even know that the person looks like though! ;)

    1 year ago

  • GraysCrafts

    Anna and Kenneth Gray from GraysCrafts says:

    Thank you for the article! We've been featured in blogs a few times. Bloggers were people we knew. We also were featured in a few magazines and catalogs. They found our product pictures online and contacted us. Having good pictures will also allow show managers/promoters to select and contact you.

    1 year ago

  • kAdamsArt

    Katie Adams from Kaydididart says:

    Thank you for the advice. This is definitely something I need to start doing more. :)

    1 year ago

  • QuirkMuseum

    Michael Quirk from QuirkMuseum says:

    Great ideas and information. Sounds like something I might want to look into a little more - time to go sharpen my pencil.

    1 year ago

  • kartism

    Kim Archie from KartisimDesign says:

    I like this insightful info. Thanks for sharing it...

    1 year ago

  • RememberingQuilts

    Helen Phillips from RememberingQuilts says:

    Good advice, improving my Etsy Shop and connecting is on the top of my list, just below the Remembering Flags I am making for Gold Star Moms. Made +60 without charge so far and just starting to sell them in my Etsy Shop :) https://www.facebook.com/media/set/?set=a.281815588584482.57894.102337263198983&type=1

    1 year ago

  • WhiteCrossDesigns

    Jordan White from WhiteCrossDesigns says:

    I echo the above . . . thanks for your generous sharing!

    1 year ago

  • expressionsartstudio

    Nicole Laudie from expressionsartstudio says:

    Hi Bonnie! Pitching to bloggers sounds like a fabulous idea, especially as I am an artist (we need as much publicity for our work as we can get!). But, is art ever regularly featured on blogs? If so, where would I begin to look for blogs that might feature my works? Thanks for a great article! -- Nicole

    1 year ago

  • AlicesPocket

    Lauren and Sammy from LaurenAlison says:

    We've been featured in 5-6 blogs now. The most successful, meaning actual revenue from the views, was being in Mrs. Blandings! It was so cool. We didn't pitch to any of them. They found us! Which is amazing to me. I'm so glad you did this article because I have some blogs in mind that would be amazing to be in, just nervous on how to approach them. This is just what we needed!!! Thank you!

    1 year ago

  • minutestar

    StarletStarlet from CanYouComeHome says:

    How many pictures should we include as the media kit package? Should we have the same package for every blogger (this would create a more solid brand awareness for our shop) or should we include different ones for different blogger, so each blogger has 'exclusive' content? Thanks for your tremendously helpful advice. I'm looking forward for tommorow!

    1 year ago

  • JeanieBeanHandknits

    Jeanie B from JeanieBeanHandKnits says:

    Thanks so much for giving me the little push I need to put myself out there.

    1 year ago

  • anne4bags

    Anne from anne4bags says:

    Like many others, it is something that has been floating in my mind for a while. But now this gives me the starting point, and confidence. Thanks for the post -- and to the comments from others. Another example of the generosity of Etsians! :)

    1 year ago

  • stitchgirl52

    Joyce from MontanaTwirls says:

    I am often approached by blog writers. My question is this....Does one always give them something to have ones items reviewed. My blog offers always ask me to give them clothing that I make for their children. I don't do it. I've found that even if the blog writing is good it has not turned into sales. Any hints on this side of it?

    1 year ago

  • JeneenB

    Jeneen B from BelleTulle says:

    Great article - Thank you!

    1 year ago

  • Palooza

    Gail from Zalooza says:

    Very helpful information! Will tune in tomorrow! Thank you for sharing your knowledge!

    1 year ago

  • handandheritage

    DueAmici from handandheritage says:

    Great advice! Thank you.

    1 year ago

  • mimishingleton

    Mimi from aTreasureInStore says:

    Good points! Thanks for the tips!

    1 year ago

  • eclecticatd8

    eclecticatd8 from WhimsicalEncounters says:

    Great idea.......so much to do, so much to discover, Our shop 'Whimsical Encounters' is new....will def. check it out

    1 year ago

  • ReviveYourBath

    Caitlin from ReviveYourBath says:

    Absolutely loved everything about this post. There are so many good tips in here that everyone can benefit from, whether it's your first time pitching to blogs, or someone wondering why their pitches are not successful. Thank you Bonnie and the Etsy team for this post! Caitlin

    1 year ago

  • sinbadssister

    jennifer from sinbadssister says:

    Hi there. What a great post. I have been featured on a blog, and I must say that it works just as well for a vintage shop like mine as it does for a handmade shop. I did not approach the blogger, so can only assume that the photo of my item caught her eye. It took a few weeks for my item to sell, but I noticed that the traffic through my shop increased over those weeks. Thanks!

    1 year ago

  • PattieJansen

    Pattie Jansen from PattieJansen says:

    Well-done! Succinct and engaging, just as you suggest our "blog pitches" be. Thank you for illuminating a very foggy area for me ;-) Now, to shore up my chutzpah and pitch!

    1 year ago

  • FaithAnnOriginals

    Faith Ann from FaithAnnOriginals says:

    Ditto! Great tips and good reminders of what we should always remember when approaching someone with a request! Here's hoping I remember them all! Thank you so much, Faith

    1 year ago

  • jillverbick

    Jill O'Leary from fiberluscious says:

    Thanks so much for the great advice. Every time I've been featured, I enjoyed a bump in views and visits to my blog. I was lucky to be discovered but really would love to be more proactive. I love connecting with like-minded artists. I will go out with much confidence thanks to your tips.

    1 year ago

  • SweetBonnieChristine

    bonnie christine from SweetBonnieChristine says:

    @nicole, hello! :) great question! we're going to cover this a bit during the online lab tomorrow, but in a nutshell- yes, some blogs do regularly post about art! my advice to you would be to find a blog that focuses on the handmade community, then check out their blogroll (most every blog has one- this is a list of the other blogs they enjoy reading) and check those blogs and their blogrolls out, etc. it's a great way to discover like-minded blogs, very quickly!

    1 year ago

  • SweetBonnieChristine

    bonnie christine from SweetBonnieChristine says:

    @starletstartlet: we're going to discuss this in depth tomorrow, but here is my advice! 1) Q: How many pictures should we include as the media kit package? A: 3-4 medium sized photos + your links should suffice. 2) Q: Should we have the same package for every blogger or should we include different ones for different blogger, so each blogger has 'exclusive' content? A: exclusive content all the way! though some info will inevitable be the same, be personable and genuine and tailor your pitch to each specific blog you write to. blogs love to be the first with a new story, as we try not to be repetitive with other content around the web.

    1 year ago

  • SweetBonnieChristine

    bonnie christine from SweetBonnieChristine says: Featured

    @joyce- GREAT question! Q: Does one always give them something to have ones items reviewed. My blog offers always ask me to give them clothing that I make for their children. I don't do it. I've found that even if the blog writing is good it has not turned into sales. Any hints on this side of it? A: i pretty much NEVER accept items from sellers and i'm always suspicious of 'bloggers' who request free samples to blog about. to me, it's quite the faux pas. you should never have to give free stuff away, and if someone asks for it i would say it's a red flag. they may request to see it in person, but a reputable blogger will always send the product straight back.

    1 year ago

  • countrysidepeddler

    Ruth from countrysidepeddler says:

    Thanks for the insight. This was very informative.

    1 year ago

  • SweetBonnieChristine

    bonnie christine from SweetBonnieChristine says:

    JUST A NOTE: i'm so pleased that you all are enjoying this article!! :) i'll be attending the online lab tomorrow and be available in the comments section to answer any questions and get to know each of you. i can't wait! xox, bonnie

    1 year ago

  • DayoftheThread

    Steph -n- Bruno from DayoftheThread says: Featured

    @joyce We are regularly approached by reviewers offering to do a review of our product if we send them one. We pick and choose and do our research. If it looks like they are just starting out, we avoid. Unfortunately it just doesn't make sense to invest time and money into a new blog. We make sure it's a legit company and check the comments on their blog posts. Do they have a large reach? Are people commenting on their blog posts or sharing them through social media outlets? We also check their website traffic and website creation date via www.alexa.com

    1 year ago

  • DayoftheThread

    Steph -n- Bruno from DayoftheThread says:

    We have sent some products out and it has really paid off for us. We actually had one month where we were swamped with sales due to a blog post written about us. We sent them product and they reviewed it. It can be worth it. Just make sure someone isn't just trying to get something for free.

    1 year ago

  • simbel

    Signe from Simbelmine says:

    This is definitely a useful post, pitching to bloggers is one thing I haven't considered yet, but with these great tips I might just give it a try!

    1 year ago

  • WingedWorld

    Vickie Moore from WingedWorld says:

    Thanks for the great suggestions! I've been thinking about reaching out to media outlets and bloggers about my project to repurpose obsolete library card catalog cards by painting on them, so this is perfect timing.

    1 year ago

  • RockArtiste

    RockArtiste from RockArtiste says:

    Great ideas! I have been considering this and didn't know how to get started.

    1 year ago

  • SweetBonnieChristine

    bonnie christine from SweetBonnieChristine says:

    @steph -n- bruno: great points and advice, thank you for chipping in! :)

    1 year ago

  • DeCuirDesigns

    Elvira DeCuir from DeCuirDesigns says:

    Great article--awesome points! I am a blogger of event decor & design, DIY projects, and wedding inspiration (www.3d-memoirs.com) and I have a feature every Thursday called Etsy Thursday, where I select a wedding theme and search Etsy for the best finds for my selected theme. This is a popular post with my readers and recently I have started reaching out to the Etsy shops whom's products I am featuring. Personally, when searching for products to feature--great photos are a requirement (must be eye-catching & attractive), relativity to the theme (make sure you label your product so that it shows up in the search option), and product description (informative and detailed). It is important for me to provide my readers with relevant products & reputable shops. Please feel free to stop by and view my previous Etsy Thursday posts and the quality products that I have featured: http://3d-memoirs.com/category/etsy-thursdays-2 . I'd love to connect with you! Wishing you success with your business!

    1 year ago

  • CraftsbyLittleBeth

    Bethany from CraftsbyLittleBeth says:

    Wonderful tips and advice. Thank you for sharing! This is something I have not done yet but will be looking into doing soon:)

    1 year ago

  • KimsCraftyApple

    Kim Lapacek from PersimonDreams says:

    Thanks for all the tips! Very helpful!

    1 year ago

  • PaperAndBooks

    Candy from PaperAndBooks says:

    Thanks for the great tips. I'm just wondering how to go about discovering those bloggers who would be interested in my art. I have discovered many great blogs, but almost all of them blog about their own art. Where does one find the bloggers who blog about other than their own art on a regular basis?

    1 year ago

  • pohkoon

    Poh Koon from NeueGraphic says:

    Great thought, thanks for the sharing!

    1 year ago

  • LeasaMarie

    Leasa from LeasaDesigns says:

    Thanks for the info - I'm so new to all this so it's fun to discover and learn!

    1 year ago

  • celebrationspaperie

    Susan Driskell from celebrationspaperie says:

    Your article was very timely for me! I just went into full market mode and getting mentioned in established blogs was on my list. Question: How do I go about finding blogs that fit my product? I design digital invitations and announcements. I would appreciate anyone's info. Also, I joined some teams, but is there one in particular that focuses on blog matchups? Thanks so much!!!

    1 year ago

  • SweetBonnieChristine

    bonnie christine from SweetBonnieChristine says:

    @candy & susan: we're going to be covering this a little more tomorrow, but i would start with a blog you love that focuses on the handmade community, then find their blogroll (most every blog has one- this is a list of the other blogs they enjoy reading) and check those blogs and their blogrolls out, etc. it's a great way to discover like-minded blogs, very quickly! you can start with mine! http://www.goinghometoroost.com/about/lovely-links/

    1 year ago

  • celebrationspaperie

    Susan Driskell from celebrationspaperie says:

    I have just gone into full blown marketing mode and this article is very timely! I am interested in connecting with a blog, but I'm not sure how to find the ones that would be a good fit with my product. I design digital invitations and announcements. I would appreciate any blog suggestions that anyone may have. I just started my own blog as well (celebrationspaperie.blogspot.com) and plan on featuring etsy shops. Hopefully I can build up a good following and help someone else out. Thanks!

    1 year ago

  • celebrationspaperie

    Susan Driskell from celebrationspaperie says:

    OOPS! I just posted a duplicate! Sorry -- I didn't see the other one come up so I thought it didn't go through!

    1 year ago

  • LavenderField

    Victoria Letemendia Koupparis from LavenderField says:

    Thank you for this article!

    1 year ago

  • stitchgirl52

    Joyce from MontanaTwirls says:

    Thank you Bonnie and others who chimed in. It's always good to hear the thoughts of others.

    1 year ago

  • marmamamma

    Marmen Raquin from FrenchAtticFinds says:

    this is super helpful! i never thought to do this, but i will for sure give it a go. thanks for sharing Bonnie!

    1 year ago

  • chablisfiend

    Lou Ahrens-Reedman from ChevronBloomStudio says:

    Being a complete blogging virgin - and having only had my own shop open just over a week, can I be so bold as to ask "How do you get hold of a blogger?" (Im laughing even typing this is looks so silly) :o/ Let me clarify - do I GOOGLE "blog" or "creative blogs" etc and then target these people, or is there a central kind of blog place that I visit?? If someone could explain the bare basics I would be forever indebted! Thank you!

    1 year ago

  • CreatiKnit

    CreatiKnit from CreatiKnit says:

    This is great information! Thank you for sharing!

    1 year ago

  • Deadbydawn2007

    Dawn Odette from Deadbydawn2007 says:

    Thanks for all the info! Very helpful. DawnToDuskGifts

    1 year ago

  • shlomitofir

    Shlomit Ofir from shlomitofir says:

    really helpful tips! Thanks so much!

    1 year ago

  • trulyenchanted

    Aileen from trulyenchanted says:

    Great tips! Thank you!

    1 year ago

  • metalfury

    Rob from metalfury says:

    Great article, thanks for sharing. The only thing I would add is that the successful pitch email samples are all written in CAPS. I'm guessing that this is from the Etsy style sheet rather than the original formatting. CAPS are more difficult to read and can be seen as a little aggressive or spammy. As the post says, it is important to engage with the blogger within the first paragraph or two - good layout and typography will help with this. For the second example I would consider splitting up the big paragraph into a fewer smaller ones. Studies show people read online differently to how they read a book, i.e. they are more likely to skim through to the most engaging content - smaller chunks makes this much easier. Thanks again for sharing

    1 year ago

  • Namaz

    Nazima Banka from nazimabanka says:

    super article, wow, we etsians really needed this!

    1 year ago

  • provjewels

    Aracely Curtis from VintageHoopla says:

    How informative!!! I will be sure to tune in later today!!! I am glad Etsy is on top of what sellers want to learn more about. Thanks again for being so relevant to our needs!

    1 year ago

  • joycekropewnicki

    Joyce Kropewnicki from CozyComforts10 says:

    Thank you for the information. I'm new to online selling. With a sea of over 100,000 quilts I appreciate the insight into marketing.

    1 year ago

  • percivalroad

    Anastasia from percivalroad says:

    great advice!!

    1 year ago

  • richardwb2

    Richard W. Biasi from RichardsFabulousFind says:

    As a NEW Etsy seller (only 2 weeks) I so appreciate this great advice and plan on adding it to my plan of action! ps. I hadn't thought of contacting bloggers to help get the word out about my shop- THANK YOU for the great inspiration!

    1 year ago

  • jettabugjewelry

    Rejetta Sellers from jettabugjewelry says:

    Great advice on a subject that overwhelms me. The example pitches are fantastic! Your article helped me think I could actually do a pitch too! Thank you, Bonnie....

    1 year ago

  • sweet1s

    sweet1s from sweet1s says:

    SO incredibly helpful!! :)

    1 year ago

  • TheArtofMichelle

    Michelle Schneider from TheArtofMichelle says:

    Love this article and am off to make my first halfway-decent pitch! I need all the help I can get. Self promotion can be so awkward at times, but I love the concept of story-telling...just never thought to do it in a pitch! Thanks for the ideas and examples. So helpful!

    1 year ago

  • Mabear29

    Sandy Youngblood from BearHollowQuilts says:

    Thanks for the info. I'm pretty new to etsy and I know nothing about blogging. I guess I'll have to start checking out some blogs. Thanks again for the help :-)

    1 year ago

  • printedhues

    Laura Lobdell from printedhues says:

    Fantastic article, and well written as always! I love that you included the real example emails - so helpful and much appreciated. :) Congrats on the new shop and venture into pattern design!

    1 year ago

  • ellejack

    Lindsay Jackson says:

    Awesome post - even though I'm not a shop owner on Etsy, there are some tips that are bang on about how I need to start pitching bloggers! Thanks!

    1 year ago

  • NicoleNicoletta

    NicoleNicoletta from NicoleNicoletta says:

    thanks for the tips, bonnie!

    1 year ago

  • pulpsushi

    Marilyn P Sushi from pulpsushi says:

    Loved reading thing, I was knodding my head in agreement the whole time. I also get a lot of requests for reviewing items and most of them wouldn't work on my blog. I can't tell you how many times I've received emails with "Dear Blogger" and just very impersonal. It doesn't take too much to learn a little more about the person you're approaching first.

    1 year ago

  • savanahm

    Savanah Macaulay from MyHandmadeHappies says:

    This is a wonderful article! Thinking about pitching my product in terms of meeting someone new is so much less stressful than thinking my entire life and the future of my business are on the line (I have a tendancy to exagerate!). Thank you for the taking the fear out of the pitch! :)

    1 year ago

  • nancynelsonjewelry

    Nancy from nancynelsonjewelry says:

    Great article Bonnie! I appreciate the email samples you provided. Looking forward to the Live online lab this afternoon. Congrats on your success! nancy

    1 year ago

  • completelycurated

    completelycurated from CompletelyCurated says:

    oh no! I just missed the online lab. Is the lab going to be archived anywhere so I can view it?

    1 year ago

  • SweetBonnieChristine

    bonnie christine from SweetBonnieChristine says:

    @completely curated- yes! i'll post the link here when it's released. :)

    1 year ago

  • SweetBonnieChristine

    bonnie christine from SweetBonnieChristine says:

    @rob- yup, you got it! someone else asked as well, but to be clear these pitches weren't originally written in all caps just put that way for formatting. :) great advice, thanks for pitching in! @laura- thank you so much!! that means a lot! :) @Lou Ahrens-Reedman good question! if you don't already have a few blogs that you read, then start with one and go from there. check out their blogrolls to discover new blogs- you can start with mine then move to one of my favorites- decor8 blog's. just make sure to look for blogs that have a similar aesthetic to your shop and where you think you might be a good fit. then look for their contact info/email and send the your pitch! :)

    1 year ago

  • completelycurated
  • gilstrapdesigns

    Debra Gilstrap from gilstrapdesigns says:

    This is such great info. and I've got a lot of work to do. Thank you for all of the great tips they are all very encouraging.

    1 year ago

  • TheDrunkenWord

    Kimberly Hadlock from LeccareLollipops says:

    Very helpful information. I am just starting out and trying to find my way..... So Thank you !

    1 year ago

  • KAHdesignz

    Katherine Hendricks from KAHdesignz says:

    I have to say that I never thought about this. I'm a first time shop owner and so I have went pretty far back to read all of post that I have missed. Such valueable information is flowing through this website. Thank-you for posting it and I know that with this information I am that much closer to succeeding.

    1 year ago

  • allshadesofgrey

    Lea Williams from TheLunarGoddess says:

    I am so glad I read this! Thanks!

    1 year ago

  • RachaelDawn

    Rachael Hatton from RachaelDawn says:

    Very useful information. You've got me inspired!

    1 year ago

  • copperleaftreasures

    copperleaftreasures from copperleaftreasures says:

    As a blogger I'm always looking for fresh articles and exciting ways to promote other Etsy shop owners. I look forward to hearing more from stores that want the extra promotion that goes with a blog!

    1 year ago

  • vcantabrana

    Veronica Guarneros from earluv says:

    I will work on this..

    1 year ago

  • cottonridge

    Kathryn Depew from cottonridge says:

    Thank you for your article! I just started blogging last November and feel like I've learned something new every day since then. I love to write about other artists and handcrafters on my blog (in fact, that is why I started it). If there are Etsy artists and handcrafters interested in being featured on Cotton Ridge Create!, please contact me through Etsy convo or my site. Since I just started last November, I'm not overrun with requests! Also, I won't ask for anything for free. :) Cotton Ridge Create! is at http://cottonridgecreate.com.

    1 year ago

  • KoyoDesigns

    Koyo from KoyoDesigns says:

    This post was very timely for me. Thank you! I've been wondering about this subject for a while. I have an unusual product that I think is pretty neat, but I'm not sure about how to get the word out. How do you find a blog that's right to pitch your product to? Just by googling?

    1 year ago

  • KoyoDesigns

    Koyo from KoyoDesigns says:

    I should have read more carefully. I just went back through the posts and found the answers to my questions. Thank you!

    1 year ago

  • PoetryofObjects

    PoetryofObjects from PoetryofObjects says:

    Great tips...thank you!

    1 year ago

  • PoetryofObjects

    PoetryofObjects from PoetryofObjects says:

    After watching your video over on your blog, which is full of great things I might add...I found myself at the post about treats for Toaster! I know what I'm making my australian cattle dog tomorrow!

    1 year ago

  • SweetBonnieChristine

    bonnie christine from SweetBonnieChristine says:

    @koyo- no problem! glad it helped. :) @poetry- how funny! i believe that was my first blog post ever!

    1 year ago

  • primpmyblog

    Kira from primpmyblog says:

    These are great tips, Bonnie! I am a blogger AND a shop owner, so I am always looking to support fellow Etsians. I would love to hear from shop owners to think they'd be a good fit for my blog, and this article provides an excellent outline for artisans to do so.

    1 year ago

  • CandaceYG

    Candace Gray from BettyGetsHitched says:

    As a new shop seller this was a really helpful article to read on contacting bloggers, and the sample letters were also really useful! Thanks Bonnie :-)

    1 year ago

  • BaxCatandCo

    Kelly from BaxCatandCo says:

    Very helpful advice from Bonnie. I have pitched to a couple blogs successfully, and now I have more insight on how to do pitch and pitch well! I will definitely use these tips in the near future. Thank you!

    1 year ago

  • MelissaKojima

    Melissa Kojima from ArtistInLALALand says:

    Ooooh. Great advice. Thanks for including successful email letters. That's very helpful. You're the best, Etsy!

    1 year ago

  • LisasCraftiques

    Lisa Hogan from LisasCraftiques says:

    Thanks for the great tips. I have been featured on a couple of blogs but I have never actually pitched to one. I am going to start looking for more blogs that compliment my product line.

    1 year ago

  • babyjives

    Jahje from BabyJivesCo says:

    What fantastic tips and examples. Thanks - I think many of us little shop owners are a bit reluctant to put ourselves out there and this definitely helps me feel more comfortable. I actually wanted to also thank you for the feature that you did on my shop last June, I stumbled across it recently and hadn't seen it before. It was such a treat to find it.

    1 year ago

  • myMountainStudio

    Nikki Weiss from myMountainStudio says:

    Great article with wonderful tips. I never knew about contacting blogs to be featured. I just assumed they "discovered" their features themselves. Interesting to know. I'll have to give this some thought and research some blogs. Thanks so much! :)

    1 year ago

  • charlenesbags

    Charlene Owens from charlenesbags says:

    Hi Bonnie, I like your article "How to Pitch to Bloggers." Embroidering kitchen towels and fabric flowers are my passion, however I offer canvas tote bags also. I started sewing when I was 10 years old. I started embroidery on my sewing machine about three years ago. I am hooked. I am looking for www.charlenesbags.etsy.com to be found. Thank you for sharing your knowledge.

    1 year ago

  • rebeckahinton

    Rebecka Hinton from CalicoGryphon says:

    This is will be good information in the future as I build my store. I'm still very new and eager to learn the tips and tricks to success on Etsy. The hardest part so far is developing patience and finding out the best way to display my style.

    1 year ago

  • CuratorViolet

    Curator Violet says:

    As a blogger, I would say this is right on track! When a shop owner contacts me I can tell pretty quickly whether or not they've ever really looked at my site. (And I never ask for samples...in fact, when a shop offers me an item to review or as a thank you for being featured, I'll generally ask them to turn the item into a giveaway prize instead.) Also, remember that bloggers need you as much as you need them! Building a strong relationship with a blogger can benefit you in many ways. I know that if I have a shop feature fall through last minute, I have a number of people I've dealt with that I will contact and ask to fill in. That way I get a reliable seller and you get extra exposure.

    1 year ago

  • Exaltation

    Jen from Exaltation says:

    This article is so helpful! Thank you for providing those examples. I have had a lot of luck in networking with really wonderful and talented bloggers using google blog search and sending mass e-mails, but I really like this approach much better. It feels more professional and authentic. Thank you for sharing!! Jen

    1 year ago

  • TheSaltEmpire

    TheSaltEmpire from TheSaltEmpire says:

    Thanks for the tips! We plan to reach out to the blog world soon & this was very helpful.

    1 year ago

  • MickeyandGrace

    Dana from MickeyandGrace says:

    Thank you so much for clearing up the proper way to approach bloggers...didn't want to make any faux-pas in this area! Wonderfully written!!

    1 year ago

  • MullaneInk

    Molly Shannon from MullaneInk says:

    woo hoo.... i have my work cut out for me!

    1 year ago

  • ElainaLouiseStudios

    Lisa Steiner from ElainaLouiseStudios says:

    Great advice! The few times I've been featured in blogs the blogger has come to me. My views and sales have always skyrocketed after a feature. This gives me the confidence to go and approach them.

    1 year ago

  • BluebirdAndRobin

    Flora Pick from MiniKawauso says:

    As a blogger I would love to feature etsy shops on my blog. I'd rather be privately convo'ed than emailed though.

    1 year ago

  • FreshRetroGallery

    Elizabeth Knaus from FreshRetroGallery says:

    Pitching to bloggers seems to be similar to submitting news releases to the print world.

    1 year ago

  • whybecause

    Hayle from whybecause says:

    I look forward to using these great tips! Thank you Bonnie!:)

    1 year ago

  • ladygatsbybath

    Martha M from LadyGatsbyLuxuryBath says:

    Bonnie, THANK YOU so much for writing this. After shortly opening my etsy shop, I followed these tips, pitched to Daily Candy editor and was recently featured.

    1 year ago

  • laurakris2012

    laura perez says:

    I just started my blogs and am looking forward to these tips! sprinkleinlc.blogspot.com & ahusbandstwocents.blogspot.com Enjoy

    292 days ago

  • cook1928

    Carole Rains from WoodlandHill says:

    Holy blog post Batman! This was the best tutorial I've seen yet! I just launched an ecommerce site (http://www.rusticartistry.com/) which showcases the work of artisans, and I want to get the word out to bloggers. I took lots of notes from this video, most critically: email 1 blogger per week. So glad I read that before I started my marketing campaign. Thanks for all the great tips.

    252 days ago

  • iwakami

    Pedro M. C. Fernandes from noisegoods says:

    Very useful tips and a great read! Sure seems like obvious at a first glance, but it's also very easy to forget the basics. So, this is an important reminder! I had my errors on exactly some of these topics... hum... Might consider a tattoo with this on my arm...

    85 days ago

  • onesassygeek says:

    As a blogger, I do respond to all emails. I work with ETSY shops that only fits with our readers on www.OneSassyGeek.com

    57 days ago