Bonnie Forkner is the author of the blog Going Home to Roost and a surface pattern designer. When she’s not blogging, cooking or sketching, you can find her reading in her hammock or taking her sweet pup Toaster on a walk. RSVP and tune in Wednesday, June 27 at 4 p.m. ET for Bonnie’s Online Lab, where she will answer your burning questions about pitching to bloggers!
Getting found amongst a sea of incredibly talented artisans can seem difficult, daunting or downright impossible. One of the best ways to gain notice with shoppers is to get your product featured on a blog. Here are a few tips to help you get started!
Have great pictures. Pictures are everything. Most bloggers hold a high standard for photos, as the pictures on a blog tell a story and help maintain a theme, so yours will need to fit in with the overall aesthetic.
Need some tips? See Etsy’s video, Product Photography for Beginners.
Do your research. Before approaching a blog, make sure to do your research! If you’re not already a loyal reader, catch up on their latest posts, read their about page, and any information they provide regarding submissions. Make sure to ask yourself, “Does my product fit in with the overall theme, look and feel of the blog?” Referencing a recent post in your pitch will let them know that you’ve read their blog and care about their mission.
Be personable. Bloggers are people, just like you! Learn their name and use it in your email. Pretend that you are meeting them the first time over coffee. Be polite, sweet and brief.
Have a story. Having a story about your product or a few fun facts like how you got started or how you fell in love your craft will help make you memorable and give the blogger a storyline to consider writing about. Just remember to keep it brief! One to two short paragraphs should be enough to pitch your story and engage the blogger without taking up too much of their time.
Connect. Connections go a long way. Be meaningful in the way you interact with your online community. Follow the people you are pitching to on their social media sites and consider contributing thoughtful comments to their blog posts.
A Note on Etiquette. I know several questions arise when someone decides to pitch to a blogger, so here are a few things to keep in mind:
- Be brief. You should be able to tell your story, pitch your product and engage the blogger within 1-2 paragraphs.
- Include 2-3 low res images or provide a link to your shop for them to glance at.
- Don’t forget your links! Include links to your shop, blog and/or website.
- E-mail one blogger at a time, and never mass e-mail. Bloggers like exclusivity, so emailing one at a time will be in your best interest. Give them about a week before moving on to the next one.
- Feel free to send a follow up email to touch base with them again if you haven’t heard back after a week.
Bloggers in the handmade community write because they love to blog about great products and share creative inspirations. They are always looking for material and really appreciate an eye-catching product. So, what do you have to lose? The worst that can happen is that they’ll say no (and possibly provide invaluable feedback) or just not reply. If this is the case, keep your head up and move on to the next one. We look forward to hearing from you!
Have you ever been featured on a blog? Do tell!