The Etsy Blog

How to Create a Cohesive Shop handmade and vintage goods


Creating a cohesive shop is the most important tool for branding yourself, and one of your biggest allies in your search for repeat customers. Customers who love your style will share your shop with others and come back again and again.

Further, cohesive shops are successful in search or wherever they are found. When you bring a shopper in from search, it’s so important that they be interested in not just that item, but in browsing through the rest of your shop — this is how a great deal of sales are made. Now, instead of each item working for itself, they become a team that helps captivate a customer and encourage her to make a purchase!

A cohesive shop will help promote itself- when you have a clearly defined style, bloggers and others who would like to feature your shop will be drawn to it! Sellers who are chosen as featured seller and who are contacted for media features all have cohesive shops.

So, how do you create a cohesive shop? Here are our tips below:

What’s your style?

Define Your Style: Can you describe the style of your shop in just a few words? This is a great indicator that you have a cohesive style. If you’re not there yet, try to describe in a few words what you would like your style to be.

I’d describe imyourpresent’s style as kitten-bling, and her charming vision has made her shop a favorite destination, and drawn tons of attention:

Product Assortment

Create Your Boutique: Do your products make sense being sold together? Could you imagine your Etsy shop translating to a brick-and-mortar store? There are always exceptions, so if you have a great idea, do it! The point is that your shop assortment should be an intentional choice.

Know Thy Customer: If you have multiple product lines in your shop, consider whether they all speak to the same customer. If a shopper comes in on one item, how likely is she to want to browse the rest of your shop?

Girlscantell sells a variety of gifty items — coasters, journals, bottle openers, lunch boxes, dish towels. But it all makes sense because the shop is a great gift destination, and they’re all adorned with her signature style line artwork.

Photos and Shop Appearance

The Big Picture: Photo backgrounds that complement each other can make your shop look cohesive. All the backgrounds don’t have to be exactly the same — in fact, a little variety can be nice, but they should play well together.

Set the Mood: Backgrounds and photography styles can help drive your look home. If your shop is rustic, what about rustic wood backgrounds? For a clean, modern look, how about simple, white backgrounds? Morning light can look soft and cheerful; early evening light can be more mysterious and romantic. There’s no need to go overboard here — clean backgrounds will look good with almost everything, and will highlight the items and let them shine. Just consider that if your backgrounds are saying something, you want them to be speaking to the style of your shop.

Banner Time: Do the colors of your banner go well with the colors of your photos? Does the font style echo your aesthetic? A good banner that will probably sit well with your shop is a detail slice of one of your item photos. No banner would be better than the wrong banner though, so feel free to go bannerless for now, or purchase a banner from a great graphic designer on Etsy.

ClothandPatina’s shop title describes her style and product assortment as “Rustic French Country Home Decor and Gifts,” and her photos and banner reinforce her look with weathered textures, woods and whites, and natural light.

Now Go Forth and Cohesify!

But won’t I get bored?: I think a lot of sellers have a variety of interests and styles they like and fear that having a cohesive shop will limit them. In fact, it can be wonderfully creatively freeing! Instead of crafting each item on its own, you will have fun creating and sharing your unique vision through your shop, which itself becomes a work of art.

Watch our Online Lab on this topic: Part 1 | Part 2

Seller Handbook | Online Labs

  • bedesisters

    bedesisters says:

    Fantastic article and good suggestions for getting to a cohesive look.

    2 years ago

  • humblebea

    humblebea says:

    I love this article! Thank you for sharing! (-:

    2 years ago



    Good advice, exactly what I have been working on as I have three different styles of artwork in my shop I am trying to make cohesive.

    2 years ago

  • rosebudsvintage

    rosebudsvintage says:

    Great article with just the info that I need to push forward with my shop Thanks

    2 years ago

  • jessamae22

    jessamae22 says:

    A cohesive brand "image" is something that I know I, as a borrow, totally appreciate:) As for being a seller, it's something that I'm still working on and perfecting!

    2 years ago

  • BonnynClyde

    BonnynClyde says:

    Great information, thank you.

    2 years ago

  • julsandmaude

    julsandmaude says:

    Great article. The cupcakes were a little unfair, she says grinning and wishing she had some. Thanks!

    2 years ago

  • WayuuSusu

    WayuuSusu says:

    great suggestions, simple and to the point. I am in the process of updating my two shops and this is helpful. thank you

    2 years ago

  • birdie1

    birdie1 says:

    Very useful post. I have so many varied interests that it's difficult for me to narrow it down to a specific style. I just love it all! The shops you've featured are such great examples of how it looks when it all works together. Still working at it here. Thank you!

    2 years ago

  • junkyardglitter

    junkyardglitter says:

    I constantly try to think of this when I am putting stuff together. But of course once I see shop examples like these it makes me reconsider the whole darn thing! LOL! Thanks Michelle!

    2 years ago

  • Asarum

    Asarum says:

    someone told me once that you need to put as much love into the selling of your work as the creating! thanks for your tips!

    2 years ago

  • HarvestMoonFeltworks

    HarvestMoonFeltworks says:

    Getting a cohesive look has been my #1 priority since I saw Friday's video. I've redone my photos... now on to my banner. Thanks for the good info.

    2 years ago

  • ZenBrush

    ZenBrush says:

    Thank you! Time for a shop cleaner.

    2 years ago

  • Talula

    Talula says:

    Excellent article... I've been torn between the "look" that I want for my shop, dark and mysterious, and the photography style that gets more front page exposure and treasury inclusions, bright and cheery... sigh... Keep sharing your wonderful insights with us! Thank you Michelle!

    2 years ago

  • TheBloomingThread

    TheBloomingThread says:

    most times I have too much inspiration that i need to reel it in. If I dont keep myself focused I end up making all kinds of things. have to learn that just because I can make it, doesnt necessarily mean I should sell it too. I dont want my shop to appear scatter-brained or messy so i've tried to keep my line of items as revelant to the next item as possible. retaking my photos has helped a lot too.. simple is better when it comes to product photography for sure.

    2 years ago

  • WhisperingOak

    WhisperingOak says:

    Love the article. You have listed so many great ideas. Now it's time to get to work and see how I can make my shop look better

    2 years ago

  • shoponeeleven

    shoponeeleven says:

    Great tips! It's always good to step back and look with a critical eye. Thank you for the post!

    2 years ago

  • KKSimpleRegalJewelry

    KKSimpleRegalJewelry says:

    Wonderful tips. Thanks for the post! ~KK~

    2 years ago

  • purplmama

    purplmama says:

    Great article, thank you!!! Why am I still struggling with this stuff?!?! lol...

    2 years ago

  • ykurtsman

    ykurtsman says:

    What a great post! I like the idea of going bannerless :-)

    2 years ago

  • sofialgarvia

    sofialgarvia says:

    Great ideas come from simple adjustments just like the ones you've pointed here! Thank's so much for your word of advice!

    2 years ago

  • emmashepard

    emmashepard says:

    This is great! Thank you!

    2 years ago

  • PoisonApplePotions

    PoisonApplePotions says:

    Great article. Our goal is to have someone be able to glance at one item from our shop in a search and know it came from the poison apple apothecary. We have been cultivating our look and branding for a while and it definitely pays off when you put time and thought into it.

    2 years ago

  • mattyhandmadecrafts

    mattyhandmadecrafts says:

    Great, thanks for this one!

    2 years ago

  • bstudio

    bstudio says:

    Great pointers, thank you!

    2 years ago

  • BGBJewelry

    BGBJewelry says:

    Thank you for the article. Very good points to consider when evolving my shop.

    2 years ago

  • Maelo

    Maelo says:

    Great tips. Thanks so much <3

    2 years ago

  • SugarBabyStore

    SugarBabyStore says:

    Wonderful article! I really enjoyed reading this and visiting the shops mentioned! Thank you! ;)

    2 years ago

  • WingedWorld

    WingedWorld says:

    Thanks for the good advice and the examples of shops that have a cohesive style.

    2 years ago

  • GardenDaisiesStudio

    GardenDaisiesStudio says:

    One of these days, I will have a place to take pictures that has perfect light... and I still need to create a shop banner :) Thank you for the reminder and for the wonderful examples.

    2 years ago

  • MegansMenagerie

    MegansMenagerie says:

    Great article! Thanks for the tips!!!

    2 years ago

  • HappyWhoos

    HappyWhoos says:

    Great article! Thank you so much for the tips. I will put them to use. :)

    2 years ago

  • 2TrickPony

    2TrickPony says:

    my shop is like the golden gate bridge. just when I get done re-doing it, I start all over again. :) love these articles!

    2 years ago

  • apresti

    apresti says:

    So great ideas...I the bricks and mortar is great advice!

    2 years ago

  • Tammysaprons

    Tammysaprons says:

    This is all good information and very inspiring! Now to work on my shop. thank you

    2 years ago

  • CabinCastle

    CabinCastle says:

    Great advice, now I need to get to work. Thanks!

    2 years ago

  • rathina

    rathina says:

    Good ideas, I've been working hard at my shop lately to be more cohesive, I think my next step is to work on my banner. The black banner doesn't really go with all my white background pictures now

    2 years ago

  • thewildplum

    thewildplum says:

    You're hired! Kidding. Everything you said and shared hit home for me - so thank you for writing this article. I have a long way to go but I also see where I have come from. Thanks to Etsy and everyone here on Etsy, one day, I too, will have a cohesive shop and learn how to use commas. Until then I will keep doing my best by trial and error, research, hard work, joy and love.

    2 years ago

  • volkerwandering

    volkerwandering says:

    Great article!

    2 years ago

  • PoppyandPearlCo

    PoppyandPearlCo says:

    great article!! thank you so much : )

    2 years ago

  • KCsCreations

    KCsCreations says:

    Great ideas here!

    2 years ago

  • HeyMichelle

    HeyMichelle says:

    Thanks so much for the great comments, everyone! I am so looking forward to tuning in to the discussion in today's lab!

    2 years ago

  • wortsandcunning

    wortsandcunning says:

    Lovely! We're looking forward to a bit of re-organization in our Apothecary and your article was inspiring! Thanks!

    2 years ago

  • PruAtelier

    PruAtelier says:

    I TOTALLY agree....To start, I'm trying to tweak everything I have and have already redone my banner to reflect the colors I want. I need to have photos that are closer to the item and more consistent backgrounds. As I currently offer diverse types of items, it becomes a little difficult streamlining backgrounds and "props." As I was never into a "spare and bare" look, I also don't want to clutter my pix with too many props but at the same time offer things in some context. A work in (slow!) progress I'm afraid.....

    2 years ago

  • needlenerd

    needlenerd says:

    thanks for the tips! i have a lot of work ahead of me!

    2 years ago

  • TatteredMare

    TatteredMare says:

    Awesome advice. I think I've finally settled on a "style" for my own shop. Of course now, I should really go back and re do all the pictures lol.

    2 years ago

  • DebsWhimsicalDesigns

    DebsWhimsicalDesigns says:

    Outstanding article! I need to get to work!

    2 years ago

  • PruAtelier

    PruAtelier says:

    Forgot to add..... I also want to show my creativity by standing out from others in some way, as there is SO much sameness of either theme or merchandise out there. Without trying to be mean, how many "shabby chic" and "paris apartment" themes can there be? This often make people feel as though they are looking at the same shop over and over again!

    2 years ago

  • aBreathofFrenchair

    aBreathofFrenchair says:

    Great advice! Thanks!

    2 years ago

  • littlepancakes

    littlepancakes says:

    I definitely noticed my sales go up as my jewelry style became clearer and the style of my photos were mostly the same. It definitely does help, and I think it gets me repeat customers because people know what to expect.

    2 years ago

  • shopgoodgrace

    shopgoodgrace says:

    Super article! Thanks so much...I've been needing to work on this.

    2 years ago

  • RoughMagicCreations

    RoughMagicCreations says:

    Wonderful tips! Thank you!

    2 years ago

  • YourlittleCupcake

    YourlittleCupcake says:

    Thanks you for the tips. This topic has been on my mind a lot lately and I am glad to have a starting point to make my shop better.

    2 years ago

  • favoriteflower

    favoriteflower says:

    So timely - this was one of my "beginning of the year" projects, and I've been working on it...

    2 years ago

  • LeeSmithDesigns

    LeeSmithDesigns says:

    Very worthwhile read. This is excellent advise!

    2 years ago

  • BlueMoonLights

    BlueMoonLights says:

    Great article and very helpful! Thanks Michelle!

    2 years ago

  • balcantarortega

    balcantarortega says:

    Im still struggling with what my style do I figure it out?

    2 years ago

  • mangoavenue

    mangoavenue says:

    So appreciative of the advice! Now, to think about some changes.......

    2 years ago

  • LoredanaN

    LoredanaN says:

    Thanks for sharing!

    2 years ago

  • baconsquarefarm

    baconsquarefarm says:

    Thank you Michelle~ Still learning after all these years, maybe one day I'll get it right.

    2 years ago

  • soulmadeshop2

    soulmadeshop2 says:

    Great shops! Inspiring post!

    2 years ago

  • foxdesignsjewelry

    foxdesignsjewelry says:

    So many wonderful ideas. thank you!!!

    2 years ago

  • discerningchichi

    discerningchichi says:

    Great article. Working on will take a while to get there.

    2 years ago

  • tiffanystreasure

    tiffanystreasure says:

    Very helpful! Many thanks!

    2 years ago

  • Heysailorvintage

    Heysailorvintage says:

    Thanks for the great tips! Creating a cohesive shop is definitely a learning process.

    2 years ago

  • JasmineLund

    JasmineLund says:

    This was a really helpful read. And it makes me really curious as to what my style would be considered, because I've tried to figure it out so many times, and never gotten anything more creative than "traditional". Surely there's more to it than that.

    2 years ago

  • tonilovesbuttons

    tonilovesbuttons says:

    Thank you for a great helpful article. I am in the process of redoing and relaunching my shop and appreciated all the advise and help I can get. You have presented good, down to earth, simple ideas that will really help me to shine.

    2 years ago

  • Sophistica

    Sophistica says:

    Thanks Michelle. The labs was great today. I got a lot of my questions answered.

    2 years ago

  • caid

    caid says:

    These tips are all very usefull, so thank you. I've been changing the style of my shop soo many times and I still have not found the right combination. Sometimes it's hard to say if the problem is about the shop appearence or the items themselves. Hope to find the good way soon! thanks

    2 years ago

  • TheRubyBelle

    TheRubyBelle says:

    FABULOUS advice!

    2 years ago

  • xoxooma

    xoxooma says:

    Thanks so much for the fantastic ideas!

    2 years ago

  • gardenmis

    gardenmis says:

    I've really been working hard on making my shop cohesive and still have a ways to go! Thank you Michelle for this helpful article ~ I love the shops you chose as examples to learn from! :)

    2 years ago

  • AlpineGypsy

    AlpineGypsy says:

    I've been having fun with distilling my personal style into a shop - it's been quite the adventure! Sometimes it's hard to do that if you have more than one style you are fond of.....but I find there are threads of commonality in all things I'm visually drawn to, so trying to find a balance between all these things has been my approach so far. Great questions we should all be asking ourselves, thanks. ♦ Heidi ♦

    2 years ago

  • thevelvetheart

    thevelvetheart says:

    This is a wonderful post and timely as this has been one of my recent goals. Thanks for sharing!

    2 years ago

  • NicoleNicoletta2

    NicoleNicoletta2 says:

    great post, it's been a goal of mine for some time! just waiting for a nice sunny day to take better pics, thanks :)

    2 years ago

  • daybreakglass

    daybreakglass says:

    I would add only that varying the geometric proportions of subject and ground amongst images can be effective also. This is a great article. Maybe its time to update my banner to something a little more integrated that includes my logo and some abstract and exciting image. This never ending challenge to my creative side keeps me tweaking everything. I wonder about how to let boutique customers know they can order my products wholesale for a discount... Could this be a Banner Opportunity?

    2 years ago

  • junkgarden

    junkgarden says:

    Great article. Very useful tips!

    2 years ago

  • Adelaida

    Adelaida says:

    For me my shop looks quite cohesive - wonder if visitors think the same. I try to take good photos, everything is bright and cheerful (as it should be). Maybe I'll just update my banner to something more... mm... white? Would love to hear someone's opinion on that. Thank you for a great post :)

    2 years ago

  • thenakedbird

    thenakedbird says:

    I have got to say, this WORKS. I have been working on getting my shop to look more like many pieces of the same puzzle for a long time now, even deactivating several listings that I don't feel fit in anymore or the photos need to be redone. I also included a photo of my packaging on every item and now my views from listings to other listings in my shop are almost as high as my search views. sometimes higher! And that's a big step because it means that though they may not be interested in the item they clicked on, they are interested in your style and the more cohesive each item is to the last, the further into your shop they'll dig! I loved this article and the online workshop michelle did. So relevant and so helpful!

    2 years ago

  • elleestpetite

    elleestpetite says:

    I've been working on a more cohesive look for my shop, but it's proven to be a challenge.

    2 years ago

  • vintageangel25

    vintageangel25 says:

    Great article!!!!

    2 years ago

  • glusk

    glusk says:

    An etsy shop that isn't cohesive is kind of like shopping at a garage sale. I love them but I am not going to hand over wads of cash when the vibe I get is "Oh I just slapped this collection together and thought something might sell..." As a shopper I love to feel I am entering a lovely space whether it is a brick and mortar, a craft fair or online.

    2 years ago

  • bookmarksNbangles

    bookmarksNbangles says:

    This is so helpful and such perfect timing! I've been trying to work on my shop's cohesiveness and my vision for what it should look like overall. Thank you Michelle!

    2 years ago

  • CindysJewelryShop

    CindysJewelryShop says:

    I always appreciate the insight. I want to always improve and that's is why I read these blogs. Thanks again!

    2 years ago

  • photochicboutique

    photochicboutique says:

    Lots of great tips here! Thank you for helping out a newbie like me.

    2 years ago

  • PolClary

    PolClary says:

    Great article. I've been slowly working on this, trying to make my backgrounds simple and not too busy, but still a little diverse. It's a balancing act, for sure.

    2 years ago

  • DeuxPetitesSouris

    DeuxPetitesSouris says:

    yes great information, but what frustrates me everytime i read one of these articles, especially about photography, is that it always features pictures of very small items. Frankly i think small items are easy to photograph, especially since they fit in a lightbox. I'd like to get some help with photographing larger items like quilts. I can get good pictures outdoors in the summer months with a nice green background, but in the winter, the background is not so nice. And it is difficult to get good light indoors, especially since my camera isn't great. Does anyone have tips for me? I would appreciate it!

    2 years ago

  • michabella

    michabella says:

    Thanks so much for the great tips! I have struggled with this, but am slowly coming to a place where I can say I have a "style". It's definitely a lot of work but so well worth it!

    2 years ago

  • HandmadeIsAllAround

    HandmadeIsAllAround says:

    Thanks for the tips!

    2 years ago

  • rkstar1137

    rkstar1137 says:

    can i sell ART CARDS, that have original designs and are printed at home by me, folded w/envelope and in cello wrapper? May I sell acrylic paintings unframed or framed, or prints of my ART CARDS? My craft now is PINE NEEDLE BASKETS, so I have many to sell. I'm ready to set up shop!

    2 years ago

  • AvantCarde

    AvantCarde says:

    Awesome, love this ;)

    2 years ago

  • cocowagner

    cocowagner says:

    Great advice! Thank you sooo much! :)

    2 years ago

  • sadiedesignsca

    sadiedesignsca says:

    Great tips! I'm always searching for the right backgrounds to photograph my jewelry against. Thanks!

    2 years ago

  • friendlyfeathershop

    friendlyfeathershop says:

    Great post! Thanks for the ideas!

    2 years ago

  • lassandaliasdeana

    lassandaliasdeana says:

    Ohhh, some good advice! Thanks ;)

    2 years ago

  • TheHappyAcorn

    TheHappyAcorn says:

    Some good advice. Thank you for this.

    2 years ago

  • myclosetshelf

    myclosetshelf says:

    Boy, do I ever have a lot of work ahead of me, but this article makes so much sense. I totally agree with every point made. I really need to do some reflecting, re-photographing and defining my image. You offer us great sales tools~I love logging into your helpful shop tips. Anyone have a good word to describe my shop's style-I thought my store name made if fairly clear, but maybe it is too vague?

    2 years ago


    KIMMSMITH says:

    Fabby post, Thank You!

    2 years ago

  • littleshopofphotos

    littleshopofphotos says:

    Great info!!! Thank you!!!! Going to check out my shop!!!!

    2 years ago

  • earthtastic

    earthtastic says:

    Thank you for such useful information! Definitely has me thinking!!

    2 years ago

  • Jewelrybynala

    Jewelrybynala says:

    You're so right, Michelle. Once I refined my creative style and determined what I wanted my photos to look like, sales began to pick up. My customers must have seen some of what you're talking about here--at least I'd like to think so ... ;) Thanks for your usual fabulous reinforcement and advice!

    2 years ago

  • xZOUix

    xZOUix says:

    yeahh, old good truth.... all the best to everyone! :) .^_^.

    2 years ago

  • CarrieBeeCrafts

    CarrieBeeCrafts says:

    Thanks for the article!!

    2 years ago

  • beadedembellishments

    beadedembellishments says:

    Great post! Anyone out there willing to take a look at my shop and give advice on how to make my shop look more cohesive? I'd love if you'd convo me with your ideas please

    2 years ago

  • Powerofflower

    Powerofflower says:

    Great tips! Thanks so much! :)

    2 years ago



    im frickin lost as a goose I just wantto make a simple banner and install it ..where do i go here to do that?

    2 years ago



    WOW thank you so much. I appreciate your tips a lot.

    2 years ago

  • DesignsOfDeLand

    DesignsOfDeLand says:

    Good article. I definately need to work on that in my shop.

    2 years ago

  • SameheartDesigns

    SameheartDesigns says:

    The time element in this is so key. Your artistic flavor develops and marinates only with time and the process is so darn exciting to watch.

    2 years ago

  • QuirkMuseum

    QuirkMuseum says:

    A Cohesive Shop is a very interesting idea. I'm just not sure I can do that because of the variety of pieces in my shop. I'll be looking into it though.

    2 years ago

  • FlowerLand85

    FlowerLand85 says:

    Thanks for great advices that you give us!I chose the backgrounds almost identical to each other. For the next items I decided to change and put more imagination!

    2 years ago

  • moonlightdesigns2

    moonlightdesigns2 says:

    Thank you for this great article! I still find myself struggling with what to use as a cohesive brackground for my jewelry photos! I am one of those people that does not really like the all white background...thinking a piece of gray fence board like my shop banner!

    2 years ago

  • EventDesignShop

    EventDesignShop says:

    Cohesiveness is everything. When you "walk into" a shop you shouldn't have to answer the question of what the shop is about, the shop itself should immediately answer the question.

    2 years ago

  • IsabelleKnits

    IsabelleKnits says:

    Definitely very helpful. Thank you.

    2 years ago

  • mishshell

    mishshell says:

    Great article! I find myself updating, deactivating and rethinking my shop all the time.. Thank yoU!

    2 years ago

  • caseybartholomew

    caseybartholomew says:

    Nice article - thanks! I think a cohesive shop starts with good branding. Checkout my logos and Etsy shop banner sets:

    2 years ago

  • CutenCraftyDesigns

    CutenCraftyDesigns says:

    I read your article and it was great. I understand the concept of having a great image for your shop. Sometimes that's all it takes is for someone to look at your banner and not be interested at all in looking at your products. So presentation is important. I hope to learn from this article and hopefully make it better. Thank you so much. :)

    2 years ago

  • PaperPaper

    PaperPaper says:

    Yes, yes, yes! I spent some time over Christmas overhauling my shop and giving it a more cohesive look and feel - it's definitely paid off and my sales are much healthier!

    2 years ago

  • oochiq

    oochiq says:

    great advice

    2 years ago

  • HenriettaAndMorty

    HenriettaAndMorty says:

    Loving these suggestions! Thank you kindly!

    2 years ago

  • MaidenJane

    MaidenJane says:

    This is such a challenge for me. I debated about opening a second shop for my quilts because it's hard to photograph quilts - period - let alone blend them in to my shop. However, I decided to stay with one. I'm working on the overall identity of my shop to be a sewing studio, but still, I don't think I could describe it in a few words. Definitely a work in progress for me. Thanks!

    2 years ago

  • threemartinilunch

    threemartinilunch says:

    Excellent advice. Thank you!

    2 years ago

  • lisabarbero

    lisabarbero says:

    Hmm... describing my shop style... dreamy and artsy with a retro quirk. Maybe? ;) Love this article. Great tips and advice.

    2 years ago

  • custombybernolli

    custombybernolli says:

    great tips! thank you for sharing :)

    2 years ago

  • creativecarmelina

    creativecarmelina says:

    Wonderful article! Brilliant advice! Thanks! Ciao Bella CREATIVE CARMELINA

    2 years ago

  • TheArtofMichelle

    TheArtofMichelle says:

    i'm wondering if my shop is cohesified....

    2 years ago

  • auntsuesoldnewlovely

    auntsuesoldnewlovely says:

    I'm working towards the cohesive goal...little by little! Thanks so much. I love that ClothandPatina was featured. Her shop looks so inviting!

    2 years ago

  • BaldiBearART

    BaldiBearART says:

    I think ClothandPatina are a superb example of your great article. The shop looks beautiful and definately cohesive - makes me more inclined to click through ( which I'm off to do right now!) Thankyou for the great article

    2 years ago

  • bronte62

    bronte62 says:

    Thank you for the suggestions! I will definitely put them into practice.

    2 years ago

  • GingerPeachyKids

    GingerPeachyKids says:

    Great post! Thanks!

    2 years ago

  • BeckyPleasePaint

    BeckyPleasePaint says:

    Great stuff. Reading this made me realise my shop banner is no longer representative. I must change it soon! -Rebecca Priscilla

    2 years ago

  • CreativeStash

    CreativeStash says:

    great article, thanks for the tips! i am still working out my photos (of course, always right?!) and this will help in my next phase!

    2 years ago

  • SoothingCandleStore

    SoothingCandleStore says:

    Great tips! I'm off to analyze and get some cohesion going. Thanks :O)

    2 years ago


    ELDELAYMI says:

    Great article and some fab tips! Will definitely start implementing some. Thanks!

    2 years ago

  • ThePassionatePearl

    ThePassionatePearl says:

    Great article, thanks so much!

    2 years ago

  • CuffNGo

    CuffNGo says:

    Thank you for the great article. You are helping us in our search for "the tie that binds?!"

    2 years ago

  • VidaDoce

    VidaDoce says:

    Thanks for this. I'm in the process of unifying our shop and giving it a bit of a "mini makeover" with cleaner photos...and I'm not in the process of a better banner to go with our rustic/vintage style accessories. :)

    2 years ago

  • Marzipants

    Marzipants says:

    I think it's time I got a new banner! Thanks for the tips - very useful

    2 years ago

  • TwistedSilverDesign

    TwistedSilverDesign says:

    Great suggestions. Thank you for sharing. Time to change my banner and store images.

    2 years ago

  • beckykazana

    beckykazana says:

    Thoughtful ideas on how to accomplish a cohesive shopping experience for customers! I love the point about backgrounds that complement but don't necessarily match one another.

    2 years ago

  • noinaa

    noinaa says:

    Thank you for the great tips. Hmm...I got more work to do now.....

    2 years ago

  • AvasYellowRainBoots

    AvasYellowRainBoots says:

    Thanks for the helpful tips! I'll defo be using some of these, back to the drawing board! ; )

    2 years ago

  • karolmale

    karolmale says:

    Thanks for this. Great suggestions, very inspiring....I feel some serious cohesion coming on :-)

    2 years ago

  • vintagenowandthen

    vintagenowandthen says:

    great tips & suggestions ~ thanks for sharing what works for these great looking shops!

    2 years ago

  • aspendreams

    aspendreams says:

    great advise, keep em coming...............THANKS

    2 years ago

  • tomsgrossmami

    tomsgrossmami says:

    Great advices. Thank you very much.

    2 years ago

  • julsofparadise

    julsofparadise says:

    Great article! I've been thinking about switching my shop around for a long time... as Im just not getting sales. Now this article has me wondering if I have ANY cohesion at all?? I've also been wondering if I should remove my non-shelled vintage articles (there are only 5 of them), but maybe they just don't 'go' together with my shelled creations??? Anybody want to take a look and give me your opinion? I'm all EYES! Thanks!

    2 years ago

  • shellseye

    shellseye says:

    Excellent suggestions, thank you!

    2 years ago

  • frillyscarvesbyliz

    frillyscarvesbyliz says:

    Great advise! Always appreciative of these articles and thanks for sharing your wealth of knowledge.

    2 years ago

  • gooseberrystudio

    gooseberrystudio says:

    thanks! It really does require an objective viewpoint which sometimes can be a struggle if you're doing it on your own. From product to photos it takes time to refine it all, step by step. I just set up shop again after a big 1500 mile move, feels great!

    2 years ago

  • CreamNoSugar

    CreamNoSugar says:

    Truly................a never ending process. Appreciate informative ideas!

    2 years ago

  • hollyspot

    hollyspot says:

    Great ideas. Thank you!

    2 years ago

  • CreationsinStitches

    CreationsinStitches says:

    Great ideas, all appreciated! Thanks!

    2 years ago

  • StudioYTE

    StudioYTE says:

    Great article! I always wonder if my shop is too cluttered.....

    2 years ago

  • BlackPearl

    BlackPearl says:

    I just did some tweaking here and there: rearranging my shop made a huge difference (who knew?) There was another aspect I was viewing negatively and now viewing it positively will make a huge difference...As someone said earlier, I don't have my items in a white/cream/teal light to get on the front page. And now that that is no longer my goal, I'm free to be creative in my way and not the "FP" style. Yay ! Thanks for the motivation!

    2 years ago

  • seahrse

    seahrse says:

    Great article with lots of information. Now I need to revamp my thinking ...and my shop! Thanks!

    2 years ago

  • BigHelmetHead

    BigHelmetHead says:

    Great story, very helpful tips. Thanks!

    2 years ago

  • sandcanyonjewelry

    sandcanyonjewelry says:

    Thanks so much! Every little bit of information helps.

    2 years ago

  • hcastillo

    hcastillo says:

    Thank you.

    2 years ago

  • Caracarmina

    Caracarmina says:

    Thanks! :D

    2 years ago

  • LailapCreations

    LailapCreations says:

    These are the types of tips I can use! Thank you!

    2 years ago

  • TheTinyFig

    TheTinyFig says:

    great tips

    2 years ago

  • argentonDesign

    argentonDesign says:

    Thanks for the great tips

    2 years ago

  • UTHJewellery

    UTHJewellery says:

    Thank you for an enlightening 'talk'. I agree with your comments on shop front and theme; I think the theme for me could be ok but my problem is my shop banner is neverf quite what I want. I'm still quite new at this so thank you so much for your time and tips.

    2 years ago

  • cotuitbayknitter

    cotuitbayknitter says:

    I am a newbie and I know I rushed through taking photos and creating copy so I could get my shop online. After reading this article I am reminded that it is time to go back and look at everything in my shop with the eye of a customer. Thanks for the reminder!

    2 years ago

  • PhenomenalLove

    PhenomenalLove says:

    I appreciate the insight; you are a light house in the storm.

    2 years ago

  • MyLiLBoutiqueEtc

    MyLiLBoutiqueEtc says:

    Very helpful piece. -- I am fixing up my shop, and these ideas are great to know.

    2 years ago

  • SeptemberWren

    SeptemberWren says:

    I always struggle with this. My photography shop sometimes looks like a yard sale. Being able to arrange within a section would really help!

    2 years ago

  • PetitePersonalities

    PetitePersonalities says:

    Wonderful article! It feels like I am always playing catch up with every other shop on Etsy! Yet again, off to work on how to make my shop stand out better. Your ideas and tips were awesome! I hope I can make my shop look like I understood what you were saying! ANyone feel like taking a look at my shop and giving me some more ideas or help.....PLEASE feel free! Would love to hear any feedback on some fresh eyes! Thank you!

    2 years ago

  • thebirdbags

    thebirdbags says:

    Great tips. Thank you for this article! All best, Sarah

    2 years ago

  • sandandseadesigns

    sandandseadesigns says:

    Good article! Gives me lots to think about and hopefully make some changes.

    2 years ago

  • sarahndipities

    sarahndipities says:

    Great tips!! Thanks for sharing!

    2 years ago

  • AleciaWesner

    AleciaWesner says:

    Good stuff! Food for thought indeed!

    2 years ago

  • PurpleToedGypsy

    PurpleToedGypsy says:

    Thanks so much for the tips! I will work on it

    2 years ago

  • StoneznStix

    StoneznStix says:

    I've tried all types of background and finally gave in to the simple white it just lets your products pop, unless of course they are white :) I also wanted to add that you can make really great banners super simply in Picnik.

    2 years ago

  • OneVintageRose

    OneVintageRose says:

    Great tips. I'll get to work. Any tips for vintage shops?

    2 years ago


    DCREATED says:

    Thanks for the helpful tips:)

    2 years ago

  • jdcampbell

    jdcampbell says:

    Great ideas. Thanks for being there when we need the advice.

    2 years ago

  • SPIHobbies

    SPIHobbies says:

    Thanks for the tips-I will take another objective look at my shop

    2 years ago

  • LesBijouxDeClaire

    LesBijouxDeClaire says:

    Great tips, just want I needed as I'm working on getting a more cohesive feel to my work & shop. Off to go & achieve that now by weeding out the clutter & getting the photography up to scratch! Thanks x

    2 years ago

  • ChicadeeCouture

    ChicadeeCouture says:

    Good tips--thanks! :)

    2 years ago

  • canvasart1

    canvasart1 says:

    Great article, thank you!

    2 years ago

  • buffy0811

    buffy0811 says:

    Thank you, I like the different background ideas.

    2 years ago

  • JETypographyPrints

    JETypographyPrints says:

    Thank you for this! You offer wonderful ideas that I will use!

    2 years ago

  • MemoryLaneDigital

    MemoryLaneDigital says:

    Thanks for all the great ideas. I know that it's tough for me to pinpoint my shop's style, and I even have trouble picking a style when adding new items! You've definitely given me food for thought!

    2 years ago

  • MilwaukeeBlacksmith

    MilwaukeeBlacksmith says:

    Thanks for the tips, I love these articles that help me get motivated about keeping the shop fresh and flowing.

    2 years ago

  • RouDesigns

    RouDesigns says:

    Great info! Thank you!

    2 years ago

  • frenchfeatherdesigns

    frenchfeatherdesigns says:

    Thanks for such a great post. I really got a lot out of it.

    2 years ago

  • SleepingporchStudio

    SleepingporchStudio says:

    January is a great month to make improvements to my shop. Thank you for the helpful information.

    2 years ago

  • LavenderField

    LavenderField says:

    Thank you for the article, but I really don't know what "style" my creations are. They are so unique, every time I list an item I don't know what style to chose from the drop down menu..... Could you help?

    2 years ago

  • AsBoldAsLions

    AsBoldAsLions says:

    Thanks for the advice! I will definitely take this to heart when I make my new banner and business cards this weekend <3

    2 years ago

  • nikkigalapon

    nikkigalapon says:

    Thank you. This is the biggest concern for me, since my artwork tends to be eclectic.

    2 years ago

  • UnexpectedTreasure

    UnexpectedTreasure says:

    This article is so timely for me. I've been trying to find my niche to achieve a cohesive look. It's something I'm actively working on. Thanks for the tips.

    2 years ago

  • bijubrill

    bijubrill says:

    I so much enjoyed reading and watching the videos about cohesive shop! Wonderful advice, useful tips about photos and banners!

    2 years ago

  • JillianReneDecor

    JillianReneDecor says:

    Thanks for all of the great tips Michelle!!!

    2 years ago

  • Isis10

    Isis10 says:

    Very interesting, great tips. Time for a change !!! Thank you :)

    2 years ago

  • amabito

    amabito says:

    Great article! Thank you!

    2 years ago

  • NaturalWoodland

    NaturalWoodland says:

    Thank you Michelle!! I love reading all of your articles. You are my fav.

    2 years ago

  • theoldforgeartstudio

    theoldforgeartstudio says:

    Time for a change. I think I've known this for some time, but this article has given me the push I need to have a complete overhaul! Now, where to find the extra time!

    2 years ago

  • SomsStudio

    SomsStudio says:

    What wonderful tips! Thank you.

    2 years ago

  • KristinJames

    KristinJames says:

    I recognise that I need to pull the items in my shop together and am making a start on doing that. Great to be able to read tips on how it should all come together. You feel you should know it as it's so obvious but sometimes you just get stuck!

    2 years ago

  • Jewelsalem

    Jewelsalem says:

    Very insightful and helpful. Thanks!

    2 years ago

  • HKart1

    HKart1 says:

    It gave me some insight, Thank you.:-)

    2 years ago

  • denimdelights

    denimdelights says:

    Thank you for your article. I've been struggling with my shop for so long and didn't see what was obvious. I had noticed people were drawn to two backgrounds that I use often now I just need to decide which one. Most of my items come from my home and years of collecting and inheriting and are so totally different it was hard to see the solution to bring them all together.

    2 years ago

  • barehandedpress

    barehandedpress says:

    I think this is one of the most useful articles I have ever read from the Etsy Success series. Thank you so much for the thoughtful advice.

    2 years ago

  • aprilleialoha

    aprilleialoha says:

    Thank you for your article. Etsy advice like this, really helps new shops like myself, learn how to build a successful business.

    2 years ago

  • HappenstancePaper

    HappenstancePaper says:

    Thanks for the advise. Keeps me fresh and always tweaking! It's a process.

    2 years ago

  • GlitterbirdGlamour

    GlitterbirdGlamour says:

    I do try to stick with my main line, but have a few miscellaneous items in separate sections. What I realized I need to change is have consistent backgrounds.

    2 years ago

  • ecoPaperie

    ecoPaperie says:

    Interesting point... no banner is better than a bad banner... thanks for keeping us on our toes!

    2 years ago

  • lauracostello2

    lauracostello2 says:

    This is very true - l wish l were better with photos! The pics on this article are lovely.

    2 years ago

  • vikou

    vikou says:

    Very interesting!

    2 years ago

  • MockaMooseMarket

    MockaMooseMarket says:

    Great advice - as always. Whether you're new to Etsy or not, these tips are always appreciated. I always learn ways to improve my shop. Thanks SO MUCH!

    2 years ago

  • lauraleedersart

    lauraleedersart says:

    Great advice, thanks!

    2 years ago

  • lightedwinebottles

    lightedwinebottles says:

    This is great advice! Thanks!

    2 years ago

  • bluepoppyseed

    bluepoppyseed says:

    This is something I've been working on for a while. Sometimes it's hard to really understand the vibe you want your shop to have until you've messed it up and gone the wrong way.... then you have to spend the time to bring your shop back to what you want. This can take forever... creating our products only accounts for some of the time we put into our shops... the rest is marketing, photographs, descriptions. etc. whew...but in the end it's all worth it! When I have a bride that is so happy with her invitations it just makes my day.

    2 years ago

  • KingForSu

    KingForSu says:

    So useful article! Thank you for the advices!

    2 years ago

  • SewBeLove

    SewBeLove says:

    so much to do, so much to learn and how do I have the time to quilt and get my shop to function better .....

    2 years ago

  • Swara

    Swara says:

    Lots of great tips, thanks! ~TrendyKnitz

    2 years ago

  • needleandfelt

    needleandfelt says:

    Wonderful! Thank you so much!

    2 years ago

  • ionesAttic

    ionesAttic says:

    Since etsy installed the Rearrange Your Shop function (found on the left column of your shop's public view) and Draft Listing function it has made it SO much easier to create a cohesive look throughout the vintage home decor items in my shop.

    2 years ago

  • BerryCarroll

    BerryCarroll says:

    I use a variety of fabric to make my bags-I'm not sure how I can make the shop look cohesive. Any ideas? Etsy also suggest having a large volume, with variety. I think this is a good article, but I guess I could use more specifics.

    2 years ago

  • BerryCarroll

    BerryCarroll says:

    And tafurious, I'm also confused that with the neutral and negative feedback, the feedback percentage is still 100% positive.

    2 years ago

  • bluesugarcookieco

    bluesugarcookieco says:

    What a great post and wise ideas as I get started on Etsy!

    2 years ago

  • tafurious

    tafurious says:

    Berry the % rate has to do with the positive to negatives ratios. But even some of the positive feedback contains negative comments about product breaking. I understand you can't please everyone- but out of all the shops on Etsy, it seems Etsy could have found someone with a cohesive shop AND little to no negs and neutrals to use as good examples for us to learn from. Jm2c.

    2 years ago

  • Knot2Shabby

    Knot2Shabby says:

    Thanks for the great info!

    2 years ago

  • cornwoman7

    cornwoman7 says:

    I am SO looking forward to getting my photos and more on this site, Etsi comes highly reccomended. I have my style, just need to get it out there. Thanks for great advise. Soon to publish as White Feather Arts

    2 years ago

  • sofargone

    sofargone says:

    Thanks so much for posting!! this is exactly what i needed. I've been working for a while on my shop's style and i just cant seem to get it right! I've taken LOADS of pictures and a lot of them i love but they just don't seem to work. I've decided to just keep it a simple white background. and now i'm off to work =) again, thanks for posting =D

    2 years ago

  • BarkingDogBlanket

    BarkingDogBlanket says:

    This is GREAT! thank you!

    2 years ago

  • KnitEco

    KnitEco says:

    Thank you Michelle - priceless support - cant wait to try cohesion. :)

    2 years ago

  • brookeelissa

    brookeelissa says:

    LOVE this post. Thank you so much for all the great tips. Wonderful shops featured too!

    2 years ago

  • ccsdesigns01

    ccsdesigns01 says:

    ery helpful, need to get started on a new banner.

    2 years ago

  • velanch

    velanch says:

    Thank you!)

    2 years ago

  • TillysLoft

    TillysLoft says:

    Thanks for all the great info, gives me something to think about and maybe tweek a few things here and there.

    2 years ago

  • pesoneto

    pesoneto says:

    Thank You! This article has answered many of my questions about bringing a cohesive theme to the variety of home decor items I want to list in the Spring. I'm booking this for reference.

    2 years ago

  • Davs

    Davs says:

    Love this article!

    2 years ago

  • PyxusPassionProject

    PyxusPassionProject says:

    Fantastic article.... Definitely on point!

    2 years ago

  • debralynnmejia

    debralynnmejia says:

    Thank you for all the great info!

    2 years ago

  • CozyByChristine

    CozyByChristine says:

    Thanks for sharing. I was totally inspired, got busy, and I'm thrilled with the results.

    2 years ago

  • glitterandstones

    glitterandstones says:

    Excellent tips .Thanks for sharing.

    2 years ago

  • RedRoadDesign

    RedRoadDesign says:

    It's always a difficult decision with me as I have an eclectic range and style - so I'm never sure if the cohesive part comes from the background I use, the composition or the placement on the shop pages - I enjoyed your article and will now go and review my shop - thank you!

    2 years ago

  • info367

    info367 says:

    Thanks for the interesting article.I will be sure to look at my photos again and try something else in the backgrounds.My banner and avatar was created by my teenage daughter and I think it works also was fun working on a project together,without the slamming of doors! My tip is to ask around your family and see if you have anyone that can help out with those banners.

    2 years ago

  • assilemaccessories

    assilemaccessories says:

    Thanks for the great advice. These tips are very helpful.

    2 years ago

  • loretta9243

    loretta9243 says:

    Very interesting. It is always interesting to try new ideas.

    2 years ago

  • ThePeahenBazaar

    ThePeahenBazaar says:

    This is so helpful as it's something I'm really struggling with at the moment!

    2 years ago

  • seganvic

    seganvic says:

    Reading these stories of other peoples "etsy shops" has been a wonderful many interesting stories I would not have found, if not for this site. Favorite was "a breath of French air"..just gorgeous! Sandy

    2 years ago

  • TurtleDoveLane

    TurtleDoveLane says:

    I love to see new ideas and have a chance to see what other people are doing. Isn't it amazing that the creative process, flowing out of the human heart is so full of variety? Thanks for the tips.

    2 years ago

  • FreshRetroGallery

    FreshRetroGallery says:

    cohesion demands respect in a brand. worthy tips :-)

    2 years ago

  • crimpmystyle1

    crimpmystyle1 says:

    Makes me wonder if my red backgrounds are too intense? Ideas?

    2 years ago

  • wanderwitch

    wanderwitch says:

    This is very useful. I feel I'm still searching to find what my style is but am enjoying the journey.

    2 years ago

  • BurliCreations

    BurliCreations says:

    I enjoyed reading your helpful advise and tips...I´m still in the process of redefining my style...

    2 years ago

  • WindmillHillArtisans

    WindmillHillArtisans says:

    Thanks for the tips.

    2 years ago

  • WindmillHillArtisans

    WindmillHillArtisans says:

    My shop's name is AlpacaWrapsody.

    2 years ago

  • loversjewelry

    loversjewelry says:

    Thanks for the tips! I surly have what to do now :)

    2 years ago

  • LushWreathWorks

    LushWreathWorks says:

    Very helpful article. Thanks so much!

    2 years ago

  • HeartlocketHollow

    HeartlocketHollow says:

    I think this is wonderful advice! When I first started, I did not know as much as I do now, so part of the shop reflects that. Making changes are so much easier when you know the direction you are heading! Thanks!

    2 years ago

  • Alearea

    Alearea says:

    Great article, thank you.

    2 years ago

  • JenniferSumner

    JenniferSumner says:

    Thank you! I feel like I'm almost there. You have given me inspiration to make my shop flow better. Very helpful info.

    2 years ago

  • inbetweenaccessories

    inbetweenaccessories says:

    tnx for the wonderful advices!!!!

    2 years ago

  • pynoblem

    pynoblem says:

    Thanks for the tips. I will re-take my pics and put into practice your advice. However, I would like more suggestions on how-to for people who would like to do their own custom banners.

    2 years ago

  • RebelsandPebbles

    RebelsandPebbles says:

    Thanks for this very helpful!

    2 years ago

  • csdesign41

    csdesign41 says:

    thanks for the tips. I think I need work on mine,

    2 years ago

  • PrettyBloom

    PrettyBloom says:

    Thank you! your article is really helpful!

    2 years ago

  • umaslady

    umaslady says:

    Interesting article, thanks! ^_^

    2 years ago

  • 23lili

    23lili says:

    Thanks a lot for the article!! Apparently I have a lot of work to do to make my shop look more cohezive.:) but now I know how to :)

    2 years ago

  • charlenesbags

    charlenesbags says:

    Thank you for the information.

    2 years ago

  • pthi

    pthi says:

    I am just opening my shop and was thinking last night that all my products have a similar feel. I wondered what I could produce to reach another audience. How wonderful to find out I have a style and that is good. Thanks!

    2 years ago

  • RayvinNyte

    RayvinNyte says:

    I love branded cohesive shops. I find it a challenge for myself as my style and interests are so eclectic. Voodoo Bling may be :)

    2 years ago

  • quiltedhappiness

    quiltedhappiness says:

    Hi, It has taken me months to finally dare to put something into my etsy shop. I have now done it and read this post and I will think carefully as to my answer to the question, what is your style and what would you like it to be. So, thank you, it's great to feel that there is loads of support out there.

    2 years ago

  • KathysKreation

    KathysKreation says:

    So many great ideas. Love to experiment with different looks.

    2 years ago

  • What2ULike

    What2ULike says:

    I may have to do a little "shop cleaning"....thanks : )

    2 years ago

  • poppyporter

    poppyporter says:

    Hummm yes maternity leave means my banner currently does not really match my shop as I mostly have only one of my jewellery collections there. Make more and list more I think is my answer. Top tips thanks

    2 years ago

  • SucculentsGalore

    SucculentsGalore says:

    Lots of great tips...thank you!

    2 years ago

  • paintedbybecky

    paintedbybecky says:

    I need to change my store name to something a little more catchy. I am just starting my store this week. So I have a lot of work to do. Thank you for any and all your healp.

    2 years ago

  • loriglorie

    loriglorie says:

    Love this article, Thanks.

    2 years ago

  • LunasVintageDesigns

    LunasVintageDesigns says:

    Being fairly new to ETSY, all advice is so welcomed and helpful.

    2 years ago

  • Craftelina

    Craftelina says:

    Dear Michelle, many thanks for putting it together. A good check-list indeed. Very helpful. Cheers! ig & vik of Craftelina

    2 years ago

  • modestchicks

    modestchicks says:

    Makes sense. Thanks!

    2 years ago

  • LilleHus

    LilleHus says:

    Terrific article! I love what you say at the end about the shop itself becoming "a work of art". That's what's been so much fun about putting my wee corner of Etsy together. I just opened a week ago, but I can't wait to add the other items I have been working on. I love the challenge of making them play nicely together! Having an Etsy shop is sooooo much fun because I get to exercise ALL my creative muscles! It took me four years to actually open, but I'm thrilled that I finally took the leap. I'll keep all these tips in mind as I grow. Thanks, Michelle!

    2 years ago

  • JesseKnish

    JesseKnish says:

    Great advise on the photography aspect, light is the key to fabulous pictures! I'd be happy to help anyone out who has a question about photography being that is my specialty =) Have a fantastic day Etsy peeps!

    2 years ago

  • beachgirlbodygoods

    beachgirlbodygoods says:

    Thank you for the great input!! :)

    2 years ago

  • encantodesign

    Nayda Jacobo from encantodesign says:

    great article

    2 years ago

  • FolkOfTheWoodCrafts
  • revoltfashion

    revoltfashion from revoltfashion says:

    This was so helpful and interesting :) YAY I'm working on it - and with all the fantastic tips from the etsy blog and all the cool people giving tips in the forum - this makes it so much fun! Etsy should be declared an independent country - let's vote a president ;)

    2 years ago

  • PuraGioia

    Vicki Butler-Hagen from PuraGioia says:

    Very informative article - Love the word "Cohesify!"

    2 years ago

  • teresawagner2

    Teresa Wagner from GertieDawgCollection says:

    Thank you for the tips. My shop is just beggining and I will be changing the presentations soon. ESTY seems to want to help each owner as a community. Encouages growth of each individual. Exciting journey ahead.

    2 years ago

  • LovelyCrochetBoutiq

    Cindy van der Meer from LovelyCrochetBoutiq says:

    Thank you for the very usefull tips.

    2 years ago

  • Mzhotwax

    Yolanda White from Mzhotwax says:

    Wow look at all the work I have to do! Cohesiveness makes so much sense!

    2 years ago

  • overDAcrib

    Sandra Steedle from overDAcrib says:

    Michelle, I've been working on my shop ever since I read this story... Thank you! It helped me so much and I think that working our shops is always a work in progress but I love the way my shop looks now and I REALLY appreciate all the useful tips!!! All: check out my shop, I rephotographed my avatar in many of my photographs to bring some "cohesion" and uniformity to my shop! Yay... I am always improving.

    2 years ago

  • adairya2

    Melissa Collins from adairya2 says:

    this really helps, my shop is getting there. Some days I want to start all over and photograph everything again just to see how I could make it have an overall different feel or vibe, but that would take a while! Thanks again for the advice!

    2 years ago

  • minediver208

    Jim Sullivan from NearEarthExploration says:

    Excellent advice for a newcomer to Etsy. Thank-you for your post :-)

    2 years ago

  • ribbon05

    Stephen Decker from ribbon05 says:

    Great advice thanks.

    2 years ago

  • retroreclaim

    Moxie Moxon from MoxieRevival says:

    thanks for this article, on line is challenging there are so many great stores all in one amazing place. I still have a lot to learn on here, and am slowly starting to establish me brand. Thanks again

    2 years ago

  • thedots

    Dorothy Aldridge from thedots says:


    2 years ago

  • BumpkinBabyBoutique

    Erin from BumpkinBabyBoutique says:

    Enjoyed this article... I love all the tips the etsy staff provide.

    2 years ago

  • ShwimmyKids

    Jessie Surber from ShwimmyKids says:

    @Dorothy Aldridge. I thought the kitten-bling comment was funny too! Great tips! Thank you!

    2 years ago

  • freesoul

    Semira from freesoul says:

    Excellent Article!! thanks : )

    2 years ago

  • ViaMinima

    Charlotte V. from ViaMinima says:

    Very good!

    2 years ago

  • brendasbijoux

    Brenda Burdette from bBijouxDesign says:

    The examples of cohesive shops in this article are excellent.

    2 years ago

  • MaddyBelle

    Maddy Bell from MaddyBelle says:

    Thanks, this was really helpful for me, just setting up shop and wanting mine to look as good the many beautiful shops on Etsy!

    2 years ago

  • PatternsAndPlans

    PatternsAndPlans from PatternsAndPlans says:

    Very helpful..thinking about how it applies to my eclectic assortment of goods.

    2 years ago

  • myOlivette

    Angela Montgomery from WitandPepper says:

    great article! i'm going to enlist a small focus group and use some of these questions to get an outside perspective. i'm eclectic to say the least. thanks again! angie of myOlivette

    2 years ago

  • AntieEms

    Emma Wall from AntieEms says:

    I thought I was happy with my shop until I read this post. Now I really have to think about it and I would welcome any comments and suggestions for improvements or redos. Please don't be shy, contact me with your ideas.

    2 years ago

  • StevesStoreofStuff

    Steve from StevesStoreofStuff says:

    Great article! I have some work to do. I'm also open to suggestions and feedback.

    2 years ago

  • GemdropsoftheFalls

    GemdropsoftheFalls from GemdropsoftheFalls says:

    Very interesting points. Thank you!

    2 years ago

  • LunaBirdArt

    Luna Bird from LunaBirdArt says:

    thanks for the info, I'm a newb so all tips are appreciated :-)

    2 years ago

  • SeekethWool

    Nancy Miller from SeekethWool says:

    New challenges for me! Love the suggestions!

    2 years ago

  • jkadesigns

    Janice from jkadesigns says:

    Thanks for the great tips!

    2 years ago

  • heartdosheart

    heartdosheart from heartdosheart says:

    thanks for the wonderful article.

    2 years ago

  • RomePure

    Ekaterina Aksenuk from RomePure says:

    Thank you for the article!!! I am in fashion school right and don't have time to devote to my etsy shop. But once I take less classes I am burning to get a successful business going!

    2 years ago

  • chickboutique

    Christina Tillery from chickboutique says:

    Great article! I see how her shop is very clean, neat, and cohesive.

    2 years ago

  • shopworndesigns

    shopworndesigns from ShopwornDesigns says:

    Great read. Thank you for the ideas. ShopwornDesigns.

    2 years ago

  • didiStyle

    Didi from didiStyle says:

    Thanks for the great tips!

    2 years ago

  • kpdesignsplus

    KP from kpdesignsplus says:


    2 years ago

  • hallenchang

    张 兰 from YYChineseFlutes says:

    thank u ~~

    1 year ago

  • MyBibleCompanion

    Sharron Williams from MyBibleCompanion says:

    I haven't done anything with my shop. I'm in the midst of transforming my products and store. I need help from creative people. Reading this blog has given me a step closer to the transformation.

    1 year ago

  • TheSpareBedroom

    TheSpareBedroom from TheSpareBedroom says:

    Brilliant read! Thank-you.

    1 year ago

  • swankyturtle

    swankyturtle from swankyturtle says:

    Great Post! I am a new shop owner and find myself overwhelmed when buying and then presenting the items. Right now ... If I see a vintage piece of clothing matter the style... I grab it. I've looked at vintage toys, house wares, decor, etc. I feel like I want to offer it all. How do I narrow it all down and find "my style" I think I'm caught up in getting product in my shop and starting to make any kind of money. Events in my life...have brought me to Etsy in order to support myself and children. I have to make it work so maybe the desperation is overwhelming me in designing my store

    1 year ago

  • GemdropsoftheFalls

    GemdropsoftheFalls from GemdropsoftheFalls says:

    Cohesiveness is so important. You can sometimes recognize an Etsy seller by the background or composition in the shot. We're currently working on our photography and storytelling to keep our style consistent throughout our shop.

    1 year ago

  • classicpurse

    classicpurse says:

    A certain theme, style or group of colors may be very presentable, but I also like to include something odd or exciting that catches a discerning eye. I enjoy changing my collections with the seasons, such as pale colors in the spring, brights in the summer, soft earth tones in the fall and darker tones throughout the winter. Some collections may have three or four colors, such as coral, lime and periwinkle. Others may have more, such as olive, copper, taupe, ruby and violet. I like to stay with the same sturdy patterns, but experiment with a variety of color combinations. A simple classic pattern seems to sell best, because it can accessorize any fashion. Over-embellishment tends to attract a rare buyer. Items of necessity, such as clothing, also seem to sell best. Everyone enjoys a practical item, such as a purse or tote bag. Storage is a big business. A cohesive site may help sell items, but the choice of items is also just as important. For example, in difficult financial times, jewelry may not be an absolute necessity. Really enjoyed your aticle...

    1 year ago

  • karenorr83

    Karen Jahnke from KAZAMdesigns says:

    thankyou soooo much. Im trying so hard. All the information you all put up is priceless. xx

    1 year ago

  • CalliesCraftCottage

    Callie from CalliesCraftCottage says:

    Finally got around to ready the article, and it makes so much sense. Now to figure out how to translate that into action!

    1 year ago

  • MagwireJewelry

    Sandra RB from MagwireJewelry says:

    I, too, finally got around to reading your article. Well written, now to put what I have now learned into practice!

    1 year ago

  • CloudMobiles

    Viki and Igal from CloudMobiles says:

    Very helpful. I reread it a few times.:) Many thanks!

    1 year ago

  • WendyAnn54

    wendy clay from WendyAnnsJewellery says:

    Very inspiring! This has given me some great ideas for my shop :0)

    1 year ago

  • fanfunatics

    Fan Funatics from Fanfunatics says:

    thanks four this post. It is very helpful!

    1 year ago

  • monopache

    Monopache from Monopache says:

    Great information, thank you.

    1 year ago

  • mfrawley

    Mary Frawley (Calligraphette Ltd) from Calligraphette says:

    Great post - but yikes do I have a mountain ahead of me. Never mind I'll get to the top by taking the first baby steps in that direction. xx

    1 year ago

  • ToadsLilyPondJewelry

    Chandreyee Johnson from ToadsLilyPondJewelry says:

    WOW! So I have been selling on Etsy for a little less than a year now. Some of this stuff I have started developing on my own with the help of other awesome Etsians suggesting better photos and me browsing for any kind of photo advice. But the cohesion thing...I just barely (literally, like twenty minutes ago) complimented someone on his shop because it all blended together nicely, it was basic, easy to look at and to the point. This article just reinforced my view of his shop to myself which tells me, yep, that's where I need to go.

    1 year ago

  • KMayCreations

    Kristen May from KMayCreations says:

    Another great article! Sometimes it is nice to see that I am already doing some of the things that are in these articles...

    1 year ago

  • DesignsbyNeelie

    Neelie J from DesignsbyNeelie says:

    Some great tips here, i'll definately be using some of these

    1 year ago

  • keltnerkatie

    Katie Keltner from KatieKeltnerStudio says:

    Great Tips! Thanks, Katie

    1 year ago

  • deniseknebel

    Denise from Canicarryu says:

    Thank you for the visual aids. It's easy to see these shops have a cohesiveness that is really appealing. This image stays in customers minds. It's time for me to brainstorm!

    1 year ago

  • raggleberry

    Jayne Dawson from Raggleberry says:

    Thanks for this. Great advice. I need to be less haphazard!

    236 days ago

  • omeleko

    Karen D. Ballay from CcCrystalChain says:

    This is what i definitely need more of in my shop. I have ADD really bad and it's so hard for me to stay focused on doing one thing sometimes since i love doing a variety of things.

    231 days ago

  • VellaVita

    CHRISTINE I. ROLFE from CIRolfeCreations says:

    Good information. I have chosen unity in the background texture and color palette. But, I what to mix up the items in my shop, so the browser will "happen upon" one of the other items in my shop. How do I do that?

    216 days ago

  • simonaanghileri

    simona anghileri from cockadoodledooo says:

    Thanks so much for this useful information !

    195 days ago

  • zenophobe

    Tina Giuntini from BeaEvie says:

    Fantastic article and great advice.

    195 days ago

  • honeyhurd

    HurdandHoney Hurd from HurdandHoney says:

    Thank you! This was very encouraging and helpful.

    194 days ago

  • IdaTG

    Ida from sweetperfectU says:

    Wonderful article; I have a lot of work to do!

    178 days ago

  • lynettabaker

    Lynetta Baker from Lynettasboutique says:

    Great article.It gave me the insight into what I need to do to make my shop a success.Thank you Michele.

    169 days ago

  • chernov21

    chernov21 from Estatewaves says:

    Very informative article. Thank you!

    159 days ago

  • buyer46nb

    bena from GalleryBeNa says:

    Thanks for support in new shop creating! I opened my shop few days ago and will obligatory use your advances. I will deal for and with you , Michele. Thanks.

    156 days ago

  • herhats

    Heather Ruth from RuthyTheGreat says:

    still working on this theory...with me luck :)

    155 days ago

  • monnbootmarshall

    Claire from MoonbootStudios says:

    It's an endless battle, trying to get everything just right. Even when I think I'm close to being done, I'm not. Great article!

    149 days ago

  • oomcompany

    Oregon Outback Mining Company from OregonOutbackMining says:

    Very Helpful! Thank you! Is there a way to have my banner AND an additional picture on the front page of my shop? I have a seasonal photo to add.

    149 days ago

  • intagr

    Inta Grintals from IntaGrinta says:

    Goodness, this is such important information when opening up a cyber-shop!! I've just recently had a difficult time giving up my telephone with the dial-face!!! As I come around the bend and jump straight into the cyber-face new road, I hope all are patient with me!! Difficult to step into this new world.

    146 days ago

  • gracedmoments

    Sue Taylor-Davidson from gracedmoments says:

    Thanks so much...I have my work cut out for me but it should be fun! Full steam ahead.......

    140 days ago

  • classicowgirl

    Hyla Smith from HyStyleVintage says:

    Thank you for the tips. I have much to work on trying to give my shop the feeling that I am trying to create. Let the work begin.....

    132 days ago

  • amintdaydream

    Janelle Vandervelde from amintdaydream says:

    Great article! Thanks so much for the tips. I agree, having a cohesive brand and shop is so very important!

    127 days ago

  • thehappylooper1

    Cynthia Carter from TheHappyLooper says:

    Great information! Thank you for sharing these ideas that can help me have a better Etsy store!

    114 days ago

  • medina05

    Jessie Medina-Peck from LittleAngelsGifts says:

    Awesome Tips! "Unique to your style and what you are selling" I think I can do that . Thanks for the ideas it's very helpful gives me tools for what is needed to make a cozy inviting store front window, that gets those window shoppers inside the store!!

    110 days ago

  • cgerych1

    Christine Roening from GraphicsbyChristie says:

    This is a great article! I have so many other ideas that the my style isn't really defined but this is good to know to narrow it down, to satisfy the customers.

    99 days ago

  • RoughMagicCreations

    Mollie Ann Meserve from RoughMagicCreations says:

    What a wonderful feature !!!! And exactly the kind of advice I've been looking for! Fabulous shops in the examples too! Thank you so much!!!!!

    88 days ago

  • yo4eweb

    Atelier YOSHIE from AtelierYOSHIE says:

    I've opened my shop last autumn and still on way to make it look better... Thanks a lot for good information ! They will help me a lot x

    83 days ago

  • MoreEthicalDesign

    Antonella Abbrancati from MoreEthicalDesign says:

    Since I started selling on Etsy, I realized that he had learned many things and that I have so much to learn, thanks and good luck to everyone!

    66 days ago

  • tatijanabreslin

    Tatijana Breslin from TatijanaBreslin says:

    Please look my store online and tell me what what style is my work?

    65 days ago

  • nanouyia says:

    Great ideas

    51 days ago

  • lattefaye27 says:

    Thank you for being such a great teacher. I would love to know what others think I should do to get my first customer. I love my items and know others will too:)

    50 days ago

  • rusticbydesign247 says:

    great tips for someone like me who is just getting started with her shop! :)

    50 days ago

  • LadyLyBoutique

    Lady Ly from LadyLyBoutique says:

    Fantastic suggestions.... Just what I was looking for!

    30 days ago