The art of correctly pricing your products is tantamount to your success as a seller. So why does it have to be such a tough nut to crack? From understanding your costs to using pricing strategies (oh hey, tiered pricing), there’s a lot to learn. We’re here to help!
On Tuesday, May 15, Megan Auman and Tara Gentile shared tips for putting a fair value on the goods you work so hard to find and create. Tara tackled the psychological and strategic end of pricing, while Megan took on how to find your “right” price.
For those who were unable to attend, or who attended, but can’t get enough of the dynamic duo, Megan Auman and Tara Gentile, the recording of the event is available in Etsy’s Online Labs:
Oh, and don’t forget to download and print the free Art of Pricing for Profit workbook, with exercises and game-changing questions by Tara, Megan, and the Etsy Seller Education Team. It’s a great tool to use as you follow along with the presentation and to keep as you price your products in the future.
About the Speakers
Tara Gentile | @taragentile
Tara Gentile is a thought leader and creative business coach redefining commerce as the creation and distribution of meaning, connection, and experience. She brings creative thinking to branding, product development, and marketing that incorporates both strategy and high touch design. Her approach to business in the You Economy resonates with MBAs, PhDs, and graduates of the school of life.
Megan Auman | @meganauman
Megan Auman is a designer, metalsmith, educator, and entrepreneur who has built a multi-faceted business around her passion for great design and sustainable business. Her eponymous jewelry line is sold in stores across the U.S. and online. In 2009, Megan founded Crafting an MBA to help designers and makers develop their business skills. In 2011, the site name was changed to Designing an MBA. Megan lives and works in Jonestown, PA, a small town 90 miles west of Philly.
What challenges do you face when pricing your products?
Nickey Skarstad is a senior product manager on the Shop Management team at Etsy — the team that builds the tools sellers use to manage and run their shops. During her tenure at Etsy, Nickey has managed more than ten prototype teams, and is a long-time Etsy seller and community member.