The Etsy Blog

Etsy Success: The Art of Pricing for Profit Workshop handmade and vintage goods


The art of correctly pricing your products is tantamount to your success as a seller. So why does it have to be such a tough nut to crack? From understanding your costs to using pricing strategies (oh hey, tiered pricing), there’s a lot to learn. We’re here to help!

On Tuesday, May 15, Megan Auman and Tara Gentile shared tips for putting a fair value on the goods you work so hard to find and create. Tara tackled the psychological and strategic end of pricing, while Megan took on how to find your “right” price.

For those who were unable to attend, or who attended, but can’t get enough of the dynamic duo, Megan Auman and Tara Gentile, the recording of the event is available in Etsy’s Online Labs:

Oh, and don’t forget to download and print the free Art of Pricing for Profit workbook, with exercises and game-changing questions by Tara, Megan, and the Etsy Seller Education Team. It’s a great tool to use as you follow along with the presentation and to keep as you price your products in the future.

About the Speakers

Tara Gentile | @taragentile
Tara Gentile is a thought leader and creative business coach redefining commerce as the creation and distribution of meaning, connection, and experience. She brings creative thinking to branding, product development, and marketing that incorporates both strategy and high touch design. Her approach to business in the You Economy resonates with MBAs, PhDs, and graduates of the school of life.



Megan Auman | @meganauman
Megan Auman is a designer, metalsmith, educator, and entrepreneur who has built a multi-faceted business around her passion for great design and sustainable business. Her eponymous jewelry line is sold in stores across the U.S. and online. In 2009, Megan founded Crafting an MBA to help designers and makers develop their business skills. In 2011, the site name was changed to Designing an MBA. Megan lives and works in Jonestown, PA, a small town 90 miles west of Philly.

What challenges do you face when pricing your products?

Nickey Skarstad is a senior product manager on the Shop Management team at Etsy — the team that builds the tools sellers use to manage and run their shops. During her tenure at Etsy, Nickey has managed more than ten prototype teams, and is a long-time Etsy seller and community member.

  • myMountainStudio

    Nikki Weiss from myMountainStudio says:

    Pricing is one of the most difficult aspects of the handmade realm... glad to see you guys tackling this issue!! :)

    3 years ago

  • SecondSpringSoaps

    Milly from SecondSpringSoaps says:

    I just RSVP'd!! :oD

    3 years ago

  • guziks

    Stephanie from Phylogeny says:

    Wish I could make it, but I hope it will end up on the online labs at some point :)

    3 years ago

  • hmmills

    Helen Mills from 1820BagCo says:

    Something I have struggled with so long, look forward to the sessions

    3 years ago

  • HibouCards

    Anne-Claire R. from HibouDesigns says:

    pricing is so hard and I almost think as a maker you shouldn't be the one deciding prices of your own creations... Artists let their gallery people decide prices and I feel like I should do the same ;) I feel I am constantly pricing too low and when I decide on an increase I feel guilty. I will not be able to attend in person but will certainly try to hear it on Etsy. Thanks!

    3 years ago

  • erinf115

    erinf115 from HarpandThistle says:

    Just got tickets! Can't wait!

    3 years ago

  • NeilsonJN

    Janie Neilson from JewelryBender says:

    This should be helpful. I'll make sure to watch online.

    3 years ago

  • AlissaDarville

    Alissa Darville from PeachGraphics says:

    Thank you for addressing this issue. I see so many things priced at a loss for the seller that the public expects these prices now, just because they do not realize that certain artisans are pricing to lose money, and that in turn forces out those who desire to make a living from their work.

    3 years ago

  • Made2Impress

    Made2Impress from Made2Impress says:

    Sounds good. I'll have to catch the streaming version. Thanks.

    3 years ago

  • ArleenDesign

    ArleenDesign from ArleenDesign says:

    Just RSVP!Thanks:)

    3 years ago

  • thehappycouple

    Brianna from thehappycouple says:

    So awesome! I love Tara's blog.

    3 years ago

  • TwistedWhimsyDesigns

    Joanna Otten from TwistedWhimsyDesigns says:

    Wishing I lived near Brooklyn... but hoping to catch this one in the online lab! Pricing is still one of the most difficult aspects for me, especially taking account of the psychological side. Thanks so much, great topic!

    3 years ago

  • HandmadeIsAllAround
  • pillowlink

    Rosita from pillowlink says:


    3 years ago

  • volkerwandering

    Jess from volkerwandering says:

    Looking forward to an online lab!

    3 years ago

  • KettleConfections

    KettleConfections from KettleConfections says:

    This is great for new sellers, we've been on Etsy for quite some time and we learned mostly through experience to not under price yourself.

    3 years ago

  • ikabags

    IKA PARIS from ikabags says:

    Yes great for new sellers .

    3 years ago

  • martinewinter

    martine winter from LeFrenchChic says:

    i look forward to listening in to this lab, as a new seller i find it difficult to price things and i think i may be underpricing my jewellery.

    3 years ago

  • Musclesandcrafts

    Melanie from merVazi says:

    Pricing is very difficult. This will be good for all, new and old alike....

    3 years ago

  • jennatheyoung

    Jenna de Leon from jennatheyoung says:

    Sounds interesting. Wish I were in Brooklyn to watch live!

    3 years ago

  • LittleWrenPottery

    Victoria Baker from LittleWrenPottery says:

    Pricing is really a minefield, looking forward to this! Hopefully be able to watch online : )

    3 years ago

  • chattiezz

    Lawrence Lo from LawrenceSupplies says:

    pricing is the most difficult things..i just search other similar goods and try to have the lowest price.

    3 years ago

  • peacesofindigo

    Dawanna Young from peacesofindigo says:

    I'll be watching online from Nashville. Looking forward to it!

    3 years ago

  • eclu

    Jami from eclu says:

    Hoping to be there!

    3 years ago

  • baconsquarefarm

    baconsquarefarm from baconsquarefarm says:

    Wish NYC was only a hop skip and jump away I'd so be there~ so next best option watch online~ one of these days mr pete and I will come visit Etsy.

    3 years ago

  • Jugosa

    Jugosa Poliakov from Jugosa says:

    Thank you. It is helpful

    3 years ago

  • MerCurios

    MerCurios from MerCurios says:

    Great topic! I was at the symposium and chose to meet one-on-one with Tara Gentile on this very topic. Although we only had 15 minutes, Tara had some great, well-thought out advice, most of which I still need to implement. I could use a refresher and look forward to attending; hopefully in person!

    3 years ago

  • KKSimpleRegalJewelry

    Krista from TheBeadtriss says:

    I sooo wish I could be there... That is something that I had a hard time with! Are you going to post a summary afterwards on the blog? ~Krista

    3 years ago

  • StudioBotanica

    Cristy Beck from StudioBotanica says:

    Wish I could be there! Looks really interesting. I will be watching online :)

    3 years ago

  • nancelpancel

    Nancy Garbarino from nancelpancel says:

    Great topic! Too high? Too low? Eek!

    3 years ago

  • ErikaPrice

    Erika from ErikaPrice says:

    Wish I could be there too! I find pricing very difficult, and know that my creations always take me much longer to make than I could ever charge for. A summary would be very helpful!

    3 years ago

  • resetreality

    Dr. Lee from resetreality says:

    very cool event. If only tuesdays I didn't work 12 hour days at my day jobs :p thank god for the internet.

    3 years ago

  • lolisas1111

    Lisa from SpokenStoneCreations says:

    Anne Claire - you are right on! I totally agree! I dislike the pricing part the most.

    3 years ago

  • uswatsons

    Sylvie Liv from SylvieLiv says:

    Oh if only I could go...

    3 years ago

  • UpsideDownFrowns

    UpsideDownFrowns from UpsideDownFrowns says:

    Will be watching online! Thanks!

    3 years ago

  • thevicagirl

    VaLon Frandsen from thevicagirl says:

    Pricing... what a fun topic.

    3 years ago

  • deodorantshop

    Deodorant Shop from deodorantshop says:

    I'll be watching online as well ~ Sounds like a really helpful event though!

    3 years ago

  • bradford924

    Mandy Bradford from AnUnexpectedJourney says:

    So glad to hear that others struggle with prices too. I look at what others are charging for some of the same items that I carry and I can't figure out how they do it. Look forward to the lab being online. I wish I could go to Brooklyn!

    3 years ago

  • LoveToBakeCookies

    Kimberly from LoveToBakeCookies says:

    I will be watching online - thank you !!

    3 years ago

  • Jeanice

    Jeanice from Jeanice says:

    This seems to be the most difficult part for me. I'll be there with bells on! Jeanice

    3 years ago

  • brookeelissa

    Brooke from brookeelissa says:

    GREAT timing! I am really struggling with this one! Being a jeweler with gold and silver prices skyrocketing, it's hard to find the price that still makes a fair profit but stays "competitive". Can't wait to tune in.

    3 years ago

  • PonyAndPoppy

    Amy Stone from PonyAndPoppy says:

    looking forward to watching this online!

    3 years ago

  • cdubovick

    Carol Dubovick from SunWestCamera says:

    I just RSVP'd and can't wait for the meeting. Does anyone know what time this will be held? I am in California. Thank you!

    3 years ago

  • cdubovick

    Carol Dubovick from SunWestCamera says:

    Got the time and date. Thanks, folks!

    3 years ago

  • autumnvelvetrose
  • KardsByKathryn

    Kathryn Melanson from KardsByKathryn says:

    All marked on my calendar -

    3 years ago

  • miloglass

    Paula Buckley from miloglass says:

    Thank You for this Workshop. Just RSVP Online

    3 years ago

  • aperfectmessvintage

    jen from aperfectmessvintage says:

    I'm ALWAYS struggling with this!! Thank you so much!! Just signed up for the show!!! Thank you sooo much!!

    3 years ago

  • terileeneuman

    Teri-lee Neuman from FeathersandSinew says:

    This is a must! I am always struggling with this question! I'll be watching!

    3 years ago

  • IsleOfAgape

    Jenna from IsleOfAgape says:

    I am very excited to see this offering! It can be so difficult to put a monetary value on one of your own creations :)

    3 years ago

  • HomeForGood

    LINDA SHIELDS from HomeForGood says:

    Wish I could go!

    3 years ago

  • LaughingBudha

    Shahrzad Heshmati from LaughingBudha says:

    This is wonderful a very interesting subject, I would love to watch it online. Thanks,

    3 years ago

  • RoxiSimpleStrings

    Roxann McArthur from RoxiSimpleStrings says:

    This hit the nail on the head! I've been going back and forth on my prices, customers must think I'm kookoo! Definitely watching from L.A.! :)

    3 years ago

  • HAHRTs

    Herb Roberts from HAHRTs says:

    Looking forward to this.

    3 years ago

  • MullaneInk

    Molly Shannon from MullaneInk says:

    i REALLY want to go to this- have to check my schedule quickly!!!

    3 years ago

  • Muse411

    Becky from Muse411 says:

    Making is fun, pricing and the rest of the filling in the blank part sucks. I wish I could be there, but i will just have to watch it from home.

    3 years ago

  • mypetmoon

    Chandra Sheppard from mypetmoon says:

    Looking forward to watching online! I really need this!

    3 years ago

  • upupdiapercakes

    Rebeca from upupdiapercakes says:

    Wow! I'm so happy you will be covering this topic. I find it dfficult to price items, don't want to overcharge my customers but at the same time I would like to make a profit not just cover my costs. I will be attending via online.

    3 years ago

  • smashingcupcakes

    sandy shane from smashingcupcakes says:

    Looking forward to seeing this online. Pricing is very difficult because so many people do not realize how much time and effort goes into your work. I had people e-mail me and tell me what they think a price on a item should be. Can't wait to hear the some other views!

    3 years ago

  • smashingcupcakes

    sandy shane from smashingcupcakes says:

    Looking forward to watching this..I have lots to learn!

    3 years ago

  • BonnetsBagsTreasures

    Lisa Marie - Kimberly J - Renee Jane from BonnetsBagsTreasures says:

    I don't want to miss this online. I wish I lived closer so I could attend in person. Can't wait.

    3 years ago


    V. emerson from BESTBUYONLINES says:

    my rsvp I look forward to watching you online. Thank you for all your time, effort and support you give us Etsy sellers . Greatly appreciated, :)

    3 years ago

  • Angelheartdesigns

    Angel Heart Designs from Angelheartdesigns says:

    great topic..thank you!

    3 years ago

  • stephaniemick75

    Stephanie McCown from WrittenWhimsy says:

    I am lookong foreard to the event! I want to keepy prices affordable and enticing, but i also need to make a profit! I am lookind forward to the education!

    3 years ago

  • glitterandstones

    glitterandstones from glitterandstones says:

    Looking forward to watch on line

    3 years ago

  • HiDucky from HiDucky says:

    I enjoy all your labs! Thank you... Cheers!

    3 years ago

  • MiniBambini

    MiniBambini from MiniBambini says:

    See you there! Thanks!

    3 years ago

  • solycali

    Soly Cali from solycali says:

    Always a joy to participate in these Labs. Thank you.

    3 years ago

  • minibambinitoo from minibambinitoo says:

    Will be there, thank you!

    3 years ago

  • Namaz

    Nazima Banka from nazimabanka says:

    YAY! Looking forward to the events!

    3 years ago

  • nicobel

    nicobel from nicobel says:

    Thank you, interesting topic, always wonder if I'm getting it right.

    3 years ago

  • SoulShineArts

    Cat Rolfe from SoulShineArts says:

    I am so glad you are doing this. As a potter, it is the most difficult part if the process. I've tried formulas and asking friends, neither work out quite right. It's so hard to price when you know the time and effort that goes into a project. I'll be watching online!

    3 years ago

  • TheHeartwoodStudio

    Nathan Wood from TheHeartwoodStudio says:

    Sounds great, wish I could be there! Your pricing must reflect the value of your work, don't charge less then its worth. If you under bid yourself when pricing, it shows that you don't value your work. This will make people second guess the quality and craftsmanship. Find that medium where you can price it at what its worth, and sell it for that price.

    3 years ago

  • topc

    Linda from TopChoiceGifts says:

    can't wait

    3 years ago

  • Ahkriti

    Reshma Sandell from Ahkriti says:

    Would love this! I am in!

    3 years ago

  • StevesStoreofStuff

    Steve from StevesStoreofStuff says:

    Looking forward to it

    3 years ago

  • smittenwithknitn

    Mary Ann Lippe from smittenwithknitn says:

    I so wish that I could catch this. I find this topic frustrating. I sometime wonder why people have their items so low. I put a lot of time, effort and love in my creations and I think that my charges need to reflect that. Hopefully you will have many more articles pertaining to this topic.

    3 years ago

  • cozymckeen

    Cozy McKeen from cozymckeen says:

    will this shop talk be on line? I will be working, and if will where would I find it?

    3 years ago

  • jansmicaceouspottery

    Jan Cameron from jansmicaceouspottery says:

    Wow! Just what I need. I have tried to track my hours, cost of materials, trips to Taos NM for my clay and have come up with approximately $30 per hour. I wil be anxious to see any tools that would help me refine my process. I also need help with shipping costs, a big expense for my clients. I'm signing up! Thanks for all you tips and support.

    3 years ago

  • JackAndLittleLulu

    Heather Chevreau from JackAndLittleLulu says:

    A challenge i face is that i think my jewelry pieces are worth more because they are unique and handmade but it seems that people are so used to buying things inexpensively due to factories in china that i find people want to pay less than i think they are worth.

    3 years ago

  • HannahBowBanna

    Deborah Politi from HannahBowBanna says:

    Really hope they will be discussing wholesaling to retailers vs direct to user.

    3 years ago

  • dianeborgmann1

    Stitches by Diane from SewingbyDiane says:

    This is a hard topic for me also. I love to sew and create ideas but it is hard to price each item. Hope that this is put on a blog. Can't wath to read it.

    3 years ago

  • KarasKeepsakes

    Kara Charchoghlyan from KarasKeepsakes says:

    Yes, I agree with some of the comments here. Some sellers price their items so low that I will never be able to compete with those. However, when you are producing a truly handmade item (not something that was knit by a machine!), you cannot charge $10-$15 for a crochet hat. It hurts the rest of us.... Thanks for bringing this issue up! Look forward to seeing it posted online so I can read up on it later. Happy Friday All!

    3 years ago

  • NaiveChic

    Lissa Bowman from NaiveChic says:

    Very interesting! I have been thinking about lowering my jewelry prices and now I will wait until the online lab. Thanks!

    3 years ago

  • RiLynnDesigns

    Misty Gaubert from RiLynnDesigns says:

    Just rsvp'd... Looking forward to it

    3 years ago

  • sifumessiah86

    Ryan J MacArthur from MacArthurAntiques says:

    looking forward to it :)

    3 years ago

  • GirlFromJupiter

    Yvonne Olman from GirlFromJupiter says:

    Definitely a tricky one and glad you guys are tackling this subject. Plus I am a big fan of Megan and am doing her Marketing for Makers course - PLUG! Materials, time spent making it and originality are all factors but in what ratio? I'll be watching online! I hope I'll be able to stay awake as I am 5 hours ahead!

    3 years ago

  • LesMac54

    Les McDiarmid from LesMac54 says:

    Hi, Being down in Australia, I just want to clarify the times that are given for these workshops so I can try and synchronise. Is - "Tuesday, May 15, 2012 from 7 p.m. to 9 p.m. ET" - the time zone for the East Coast of USA? Thank you :)

    3 years ago

  • ArtsyFlair

    Michaela Bowles from ArtsyFlair says:

    Awesome! :)

    3 years ago

  • PaperFlora

    Natalie from PaperFlora says:

    I'll be watching from California

    3 years ago

  • melodyhoskinson0010

    Mel (Melody) Hoskinson from OhSewCuteByMel says:

    I am so looking forward to watching this workshop. I am a new seller here at Etsy and my biggest struggle right now is pricing and how to calculate the the materials, time, originality and the quality of construction when pricing.

    3 years ago

  • leilanihair4u

    Leilani from DeliciousMe says:

    I will be watching online! Thank you for this workshop, I'm a new shop owner and sometimes it's hard to determine prices for creative handmade goods, materials, etc. Thank you!

    3 years ago

  • fiorellahoyemtubito

    Fiorella Hoyem from thenaturalgift28 says:

    That's great!, This is going to be very helpful, Thanks!

    3 years ago

  • ShroomGirlJewelry

    Nicole DeBaere from Beaderfly says:

    I will be watching online! Pricing is the hardest part for the artist. I've been a seller for over a year and still have not made a sale. I keep lowering my prices but I fear this will doom me. Hope this lab will help.

    3 years ago

  • justforyouceramics

    Terry (Nana) Beck from justforyouceramics says:

    Really looking forward to the session of labs that Etsy has coming up. I am just like everybody else. I am my worse enemy when it comes to pricing. my craft. I do have a problem with watching the videos and I am wondering if I have to download something to my computer or what because the videos keep glitching and I miss a lot of very good information. Can you help me with this. PLEASE. Terry

    3 years ago

  • beckijacoby

    Becki Jacoby from bjacobydesigns says:

    looking forward to your great advise!

    3 years ago

  • AngelaCuartasJewelry

    Angela Cuartas from AngelaCuartasJewelry says:

    I am looking forward to watch this workshop online!

    3 years ago

  • Rt9NJvintageFun

    candy donnelly from Rt9NJvintageFun says:

    Thanks for tackling this subject, wish I could be there in person. Thanks Etsy Success

    3 years ago

  • dianeborgmann1

    Stitches by Diane from SewingbyDiane says:

    I RSVP. I found out I could watch on line, this I need.

    3 years ago

  • FrancesMarin

    Frances Marin from FrancesMarin says:

    This is fantastic! Can't wait to see it online!

    3 years ago

  • knickey

    Nickey Skarstad from knickey says:

    Hey LesMac54! Yep, that time listed is for the East Coast of the United States. If you're not able to tune in live, no worries. This lab will be recorded and archived so you can watch it later in Etsy's Online Labs.

    3 years ago

  • LisaBolandJewelry

    Lisa Boland from LisaBolandJewelry says:

    I would really like to be able to watch online but unfortunately, I'm going to be in the hospital on May 15th, recovering from surgery. Is Etsy going to record and post a video of this that we can watch at a later date?

    3 years ago

  • janewearjewelry

    janewearjewelry from janewearjewelry says:

    I love Tara and Megan and follow them daily ;)

    3 years ago

  • BeJeweledbyLori

    Lori Lynch from BeJeweledbyLori says:

    I am looking forward to listening in on this. I never know how to price my jewelry. Lots of people can't believe how inexpensive I am yet they do not purchase a thing, go figure. So I do need help. Can't wait!!! I also just saw that Lisa Boland will be in the hospital, sorry Lisa, hopefully nothing serious. Recover quickly, and get back at it. I have had 20 surgeries in recent years so I know that it is no fun recouping from anything especially surgery. GOOD LUCK LISA!!!!!!

    3 years ago

  • hotflashanny

    anny seavey from HotFlashAnnys says:

    I am interested in learning about your theory of pricing especially in this market. I sell woven jewelry. The cost of overhead is enormous - the kagillion things to take into the pricing. The costs of things like the gas or mailing costs to get product, the kagillion things one must buy for variety to create, the overhead of heat ,light, and then the hours it takes to weave a bracelet. I would like to earn $10.00 per hour and to sell a 7 "bracelet with say 800- 1000 top of the line beads for 40 bucks with almost 2 some times + hours into it is really cutting it close.I charge $60 and they don't sell. I have to compete with girls who are selling for $40 and I wonder how they are making any money? or aren't they considering overhead? I too will be having eye surgery that day so I hope you record it !!!

    3 years ago

  • uglydogtradingco

    Elle Winn from UglyDogTradingCo says:

    I think we would all love some insight on this! I love all the comments I've read and really can't wait to watch this one in the Labs! Thanks for the support Etsy!

    3 years ago

  • joevleather

    Joe V. from joevleather says:

    Aside from your product, price is the leading factor in producing sales. A couple of things we have noticed is one, there are many that under price their products which in turn affects the overall niche market they are in, but I've also seen many over price their products way to high (pride related) which in turns produce little to no sales. Don't get me wrong, we take much pride in what we do, but you have to detach yourself from your product in order to clearly price them out. Should be an interesting lab.

    3 years ago

  • urthgypsy

    Sioux from UrthGypsyVintage says:

    Ususally when I make something, a first sample in particular, and I have just finished laboring and sweating and obsessing over it, I think, "This should be a lot of money." Then after listing and a couple of days go by and no hearts or bites, or views even, I am tempted to mark it down. It's like when you have a baby, you are in the thick of heavy labor and pain but when the baby comes it's a distant memory.

    3 years ago

  • scarlettgarnet

    Katie Miller and Garnet Griebel from scarlettgarnet says:

    Really looking forward to this workshop! One of our biggest challenges is building in a little bit of product into a wholesale vs. retail price. We have also found it hard to price out products based on labor- there are so many steps that go into one piece, not just the minutes that go into the final assembly. One of our major challenges is pricing based on the fluctuating market, or even just how much in "bulk" we are able to buy supplies at one time. We are discovering that if you want to make this your livelihood, you really need to account for EVERYthing in your final price or you can't make it!

    3 years ago

  • scarlettgarnet

    Katie Miller and Garnet Griebel from scarlettgarnet says:

    Sorry, meant building in a little bit of profit into a wholesale price :)

    3 years ago

  • alinapadilla

    Alina Padilla from WhisperingIris says:

    I'm a newby on Etsy. Hopefully I can catch the streaming.

    3 years ago


    V. emerson from BESTBUYONLINES says:

    Will you be covering pricing antiques and vintage items? It can be hard figuring what is a fair market price for these items. I am excited to learn more about what you have to offer. Thank you for all you do here on Etsy!

    3 years ago

  • CraftMakeCreate

    CraftMakeCreate says:

    I will be watching online - sounds like a really useful event! Thank you.

    3 years ago

  • ladyshirleyann

    Shirley G Webb from GlancingBack says:

    I have a previous thing that day - I, too, hope it will end up on line at some point. It's something I really need.

    3 years ago

  • sewbigkeepsake

    Jess Whitney from sewbigkeepsake says:

    I have profound hearing loss....need information written so that I can participate. Appreciate all that you do and look forward to the information that comes without my having to rely on hearing.

    3 years ago

  • mxey

    Sarah Brace from ReflectionsInFelt says:

    As a new seller this is just what I need to know, I'll definately be watching online!

    3 years ago

  • Andrea999ca

    Andrea Caron from AndreaAnneCreations says:

    I hope this won't be the only time this is offered since I can't attend the online session!

    3 years ago

  • Cocahina

    Toni Miller from WeatheredPorch says:

    I look forward to this session as I, like most others, struggle with pricing, particularly since I've recently moved to a new area and prices seem much lower here.

    3 years ago

  • overthefenceart

    Amy Wright from overthefenceart says:

    I will be watching online! Thank you!

    3 years ago

  • babesandhussies

    babesandhussies from babesandhussies says:

    As a LONG time working artist, 35 plus years making a living by the work of my hands, I still find pricing one of the trickiest aspects of the business. Price too high & you eliminate A lot of customers, too low & your work is unappreciated. I just helped ,my daughter, who is doing her first show this sat. to price her work. My main advise was to stay flexible & see how the public responds, thats what I do, but sometimes I raise the price & then it sells- crazy ,right.

    3 years ago

  • fabbriquelace

    Elizabeth from Fabbriquelace says:

    heyy,heyyy! What kind of people you want to bring to your shop? (people that can't afford your product or) hmmm? or people that love what you do because you love what you do and see the value, in coordination with the price that you set?and YES they pay for it. But,Thanks for helping in how to find the RIGHT price for the items we love to do.

    3 years ago

  • mosaicsplusmore

    Ania Pakowski from mosaicsplusmore says:

    The hardest thing for most of creative folks! If only someone could guide me through the process. Pricing of shipment of heavy and spacious items as mine is roulette.

    3 years ago

  • malissasplace

    Malissa from MalissaRyder says:

    Wonderful topic. Thank you for providing this workshop - I'm so looking forward to it!

    3 years ago

  • freestylecalligraphy

    Danielle Sweeney from FlowCalligraphy says:

    It won't be an easy one to watch in Australia... Will it make to the Online Labs? Such a great topic and I don't want to miss out!

    3 years ago

  • StitcharooEmbroidery

    Laurie Longanecker from StitcharooEmbroidery says:

    I am so looking forward to this online; I can only echo what everyone else has said about the difficulty of valuing yourself and your work as much as things you see on the shelves at the local boutique. I'm especially grateful that this lab will be at 7:00 Eastern time, because I'm on the West Coast ... I missed the last pricing lab because I saw the 3:00 p.m. time and didn't realize it was East Coast. Now THIS I can get to - THANK YOU ETSY!

    3 years ago

  • thazmydog

    Rebecca Murray from thazmydog says:

    Looking forward to today's Etsy Lab. Great idea for those of use who feel we haven't figured out our pricing yet.

    3 years ago

  • GreenTextiles

    California from GreenTextiles says:

    How do you attend via the internet? I registered but did not receive any email with a link, nor can I find one. Thank you.

    3 years ago

  • AsgardJewelry

    Mariel Heart from TheHeartDepartment says:

    For those of us that tuned into the archived video (thank you so much for doing that!), can we (or can I) have access to the worksheet? That was the BEST video in the online labs Yet! Excellent & Empowering Info! Thank you Tara & Megan!

    3 years ago

  • amberoftheprairie

    Amber Swanson says:

    I didn't get the email telling about the workshop until it was about 12 hours over. Will I be able to see it any other time?

    3 years ago

  • VeronicaRStudio

    Veronica from VeronicaRussekJoyas says:

    I wasn't able to attend, but I will be checking it out this evening! Pricing is always an issue for me. Thank you!

    3 years ago


    ISHAOR from ISHAOR says:

    very useful,thanks

    3 years ago

  • JustColor

    Karineh from JustColor says:

    I just watched the o video. An eye opener. I have a lot of recalculation to do so I better be off. Thank you both!

    3 years ago

  • woolybaby

    Josie Marsh from WoolyBaby says:

    Megan and Tara talk about increasing price to increase profit. But there is another way! For some products, there is a limit to the price that people will pay. Reducing your production costs increases profits, too.

    3 years ago

  • kameli

    Kameli Chow from kameli says:

    that was great! thanks!

    3 years ago

  • madietkus

    madietkus says:

    Yippee--excellent advice. Already I feel it blasting thru mental roadblocks from a lifetime of being told 'ya can't make money from art'. Thank YOU both!

    3 years ago

  • LoopandBuckle

    Heidi Wade from LoopandBuckle says:

    My mind is BUZZING! I have so much to think about and re-work

    3 years ago

  • amberjay1

    amber jay from TheChaosDept says:

    I attended the Summit of Awesome last fall and took their workshop and their energy is so contagious. I got alot out of it. Thanks Tara and Megan!

    3 years ago

  • uribedaniella

    Daniella Uribe from MyShopandU says:

    I have a terrible time with pricing! I have the disadvantage of having dyscalculia, my brain doesn't understand numbers, what should a person do in these circumstances? Anyone have any constructive advice? I love makaing things and I love selling but pricing is a horible challenge and I am always muddled about it. I so enjoyed the lab, many thanks Etsy.

    3 years ago

  • elizabethspenrath

    J Mcgovern from LizSpen says:

    Hello my name is Liz. I am making crosses. they cost the crosses cost $2.54. $5.00 shipping I by Crush sea shells Stickers for $1.00 some have stones. and also Photo Like Michael Jackson or any Artist. I also make baby crosses, Remembrances, Anniversaries, Mother's Day, Father's Day, Weddings, etc. Country style crosses. Just about any thing you would like Baby crosses with the baby pictures.... I just did a crosses for a 5 yr old that is dieing of Cancer. I am charging 31.99

    3 years ago

  • elizabethspenrath

    J Mcgovern from LizSpen says:

    3 years ago

  • dejavu1maria

    Maria from GirlyStuffByDeJaVu says:

    It would be great to see the workshops here in GREECE! ; )

    3 years ago

  • crocodilli

    carly coghill from crocodilli says:

    you've both just helped me revolutionise my business structure. A million thank you's ;-)

    3 years ago

  • eyespytreasure

    Christine Knight from eyespytreasure says:

    The woman wanting to sell to the 12 year old girl needs to decide how much she want to gross in a year and use that to determine the price of her items.

    3 years ago

  • eyespytreasure

    Christine Knight from eyespytreasure says:

    You didn't address vintage items, the venue was mentioned but not addressed. I don't price by the value of the item but by what I paid for it. That becomes my COG. Should I be doing it differently?

    3 years ago

  • Minipictures

    Cristi Parker from MiniPictures says:

    I wasn't able to attend but will be reviewing it on-line. THANKS!

    3 years ago

  • filambulle

    filambulle from filambulle says:

    Thank you. I really need to think where I want to go. And really put work into selling. I've made so many things that are waiting a photo/edition/etc... I have a question that was not adressed though. I love creating (knitting patterns in particular) but don't like editing. I procrastinate a lot over edition (and translation in my own language: french. arg) Should I find an editor for my patterns?

    2 years ago

  • knitsbypaola

    Paola from knitsbypaola says:

    Very inspiring! I have to review and do the math for my items! Thanks so much everyone. Ciao

    2 years ago

  • nonesuchgarden

    Megan Baehr from nonesuchgarden says:

    Very inspiring! And scary! I have a lot to think about. :-)

    2 years ago

  • EmeraldPixie

    Lisa Alcala from MoonWishJewels says:

    Watched this and was inspired. I will never look at sale the same way. Thank you!

    2 years ago

  • shoptsarevna

    shoptsarevna from PulseVintage says:

    Thank you, Thank you!! This was such a wonderful tune in :)

    2 years ago

  • ABeadifulDay

    ABeadifulDay from ABeadifulDay says:

    As new shop owners, this was insanely helpful! We listened in before opening and got some fantastic info on sales, pricing, and being confident about our work! Thanks so much!

    2 years ago

  • zarazarichter

    Zaraza Richter from SimonSaysSigns says:

    Megan and Tara - A M A Z I N G. Thanks so much for this incredible wealth of knowledge and inspiration. From your discussion of our money-guilt ghosts to your wise formulas - my head is spinning in the most excited way. I think as artisans we do struggle so deeply with an entitlement to earning an income based on the value of our work. ... "How dare I make a living doing something that I enjoy?" You've shaken it all up. As a new seller on Etsy riding all the learning curves - please know that this was - for me - the most informative workshop I've seen. I watched, enjoyed (and took notes!) from the first word to the last. Cudos !

    2 years ago

  • TSWorks

    Tania from Riemke says:

    Thanx alot for all the information, my way of thinking has been completely wrong! I just upped my prices, but it was difficult! Thank you again, you helped big time.

    2 years ago

  • NeedleMyYarn

    Amanda from NeedleMyYarn says:

    This really opened my eyes, and made me think. I feel like I do work in a sweat shop...and I'm the one running it no less. I don't deserve the hand cramps, the aching wrists, and other issues I feel already. I love what I make, I love to crochet, and I want that love to shine through in every item I put forward for my customers. I want them to love it as much as I do as I make it...but that can't happen when I'm feeling guilty about my prices and when I'm worrying about barely making ends meet and rushing to meet the next deadline. I owe it to my customers to slow down, to price properly, and to give them an item they're going to absolutely love for years to come!!! With that said, I'm going to start valuing my talent, and pricing my products to show their value. Thank you for this eye opening experience!!!!

    2 years ago

  • tiffybflower

    tiffy blanchflower from TiffyBlanchflower says:

    So many inspirational and eye opening take aways. Pricing is so difficult, and after this session I realized how much I was undermining my talent and products. Thank you!

    2 years ago

  • Badartbaby

    Della Badart from Badartbaby says:

    Thank you for this refreshing information. It is helpful to know it is my mindset that maybe holding me back. I know I am happier when I ask for what I need and deserve.

    2 years ago

  • PhyllisHarrisDesigns

    Phyllis Harris from PhyllisHarrisDesigns says:

    Wow! this was eye opening!! So helpful! thank you!!

    2 years ago

  • TuChiHandbags

    Cheri Allison from TuChiHandbags says:

    well said...well done! thanks!!!

    2 years ago

  • Gadea

    Gadea says:

    Lot of useful information, thank you so much!

    2 years ago

  • ABlindCat

    ABlindCat from ABlindCat says:

    Thanks for such wonderful information. Is there a transcript of this available to read?

    2 years ago

  • Jennifurf

    Jennifer from JenWalk says:

    THANK YOU! As an art teacher, as well as a fine artist, I have a difficult time explaining to my students (and my oil-painted-pet portrait-customers) why artworks are worth what they are worth. Sometimes, I don't understand why the common red yarn stretched across and stapled to the gallery wall and floor is considered art worth a million. Additionally, trying to decipher the value of CONCEPTS and INTENTIONS is sometimes beyond middle school students capabilities. I now know that my jewelry is worth much, much, much more! ;)

    2 years ago

  • organicallysewn

    MJ from organicallysewn says:

    I am no longer a starving artist. I am changing my prices as I listen to your words of wisdom. Live and learn, thank you.

    2 years ago

  • BlackConfederacy

    adam-david vaught from BlackConfederacy says:

    This was an awesome wake up call for me ladies! Thx so much:-)

    2 years ago

  • raenclowds

    Raen from raenclowds says:

    How much profit do you give the business on each keep my prices down (because I am freaking out at the number) I only give between 25¢ and $ that enough! Please convo me!

    2 years ago

  • imperfectconceptscom

    Tasha Robinson from ImperfectConcepts says:

    Just downloaded this. Will be reading this on the way to NYC.

    2 years ago

  • ThePeachLady

    Georgia Corey from ThePeachLady says:

    Very informative and motivating. Thanks so much.

    2 years ago

  • SewSimplyFresh

    Kim Opoku-Ansah from StitchLightly says:

    I really loved pricing presentation from Megan and Tara. I left feeling totally confident and motivated! I raised all my prices. Now my items are pretty much in the highest price range for those specific items on etsy. SInce I have done that I have not made a single sale. I was not really making sales before that either, but at least I had made a few. I am worried that this will not work, because if all your other competition (who make the exact same thing I do) price lower, then why would anyone buy from me?? I know that I also need to focus on other ways of promoting my items, as well as creating mew items to add to my shop. If anyone has any thoughts or advice I would love for you to convo me. :)

    2 years ago

  • beloveddoll15

    Beloved Doll from BelovedDollDesigns says:

    Best video I have seen on Etsy. Very informative! I feel like I learned a lot and have a lot to think about. I had my boyfriend watch with me as he has his music stuff so he's an artist and he got a few things out of this video, too. I just feel like I need to sit down and have a one-on-one with someone as experienced as these two to look at my specific category and give advice that's more geared for that. Jewelry is one thing, knitting is another! Nonetheless though, this video was totally worth the time. Thanks for sharing! :)

    2 years ago

  • Octavi

    Sarah Matthews from EthicalLifeStore says:

    This is brilliant - well worth watching - I feel refreshed and inspired now and can see clearly how to move forward - thankyou!

    2 years ago

  • meropisart

    Meropi Toumbas from MeropisArtJewelry says:

    Thanks, really informative. I will check my prices right now.

    2 years ago

  • FrancescaWhetnall

    Cecca from FrancescaWhetnall says:

    I can't thank you enough for this video! Really inspiring and encouraging - and a formula that is really clear and helpful. Thank you Tara and Megan! I'm still building up my portfolio at the moment, but now that I'm pricing correctly I have confidence I will be able to make a living at some point in the near future! I've been recommending this video whenever anyone asks for pricing advice (and sometimes when they haven't asked!).

    2 years ago

  • zenophobe

    Tina Giuntini from BeaEvie says:

    So glad to find this issue tackled - I try talking to so many other crafters regarding this and they really have no idea where to start. What a great duo!

    2 years ago

  • sew4angel

    Saixin Joyner from sewforangel says:

    I always have a hard time to price my items, I learned a lot watching your video, thanks a lot!

    2 years ago

  • madeiracrafts

    Melissa D from madeiracrafts says:

    This was a wonderful eye opener! It's just what I needed to price with more confidence. Thank you Megan and Tara! Definitely a must watch!

    1 year ago

  • lirslamo

    Lira Andrews from LiraLamorell says:

    This will be extremely helpful for me, pricing have always been my biggest problem, especially when it comes to my labour. Thanks Megan and Tara!!! Thank you for sharing this precious infomation.

    1 year ago

  • sebestyentimea

    Sebestyen Timea from LuckyPoppies says:

    This video is great. Made me much more confident about my prices. I used to think that my prices are too high, but after listening to you guys, actually I think they could be even higher. Thank you!

    1 year ago

  • Mexikolor

    Laura from Mexikolor says:

    All the information was very helpful! Thank you so much!

    1 year ago

  • HandcraftCreations

    Deanna Hoover from HandcraftCreations says:

    couldn't find video

    1 year ago

  • K9andKF

    K9andKF from UpcycleAttic says:

    All the info was very helpful, but I'm still a little confused. Most of the talk focused on those who make or craft things. I am a picker and most of my store is vintage items, from home decor to jewelry. How do I price vintage items if there is not a lot of labor and no material costs?

    1 year ago

  • Gervaise

    Sophie Liard from GERVAISE says:

    There's something i can't understand at 18:50. Tara says "there's really a price they [your customers] WANT pay for what you do," or "they WON'T pay for what you do"...? Can someone tells me what she says exactly?

    1 year ago

  • seeminahmed

    Seemin Perveen from Valebeadsartwork says:

    Great great very helpful topic about pricing I always confused abuot pricing etsy family of seller u r doing a good job

    1 year ago

  • LillsJewelery

    Aleks from LillsJewelry says:

    This session has opened my eyes big time. Thank you soo much, it took my business to a new level

    1 year ago

  • elenajap

    elenajap from Shumiroiro says:

    thank you so much! so inspiring! loud and clear :-) exactly what I needed to get some confidence and present my items proudly!

    338 days ago

  • SharonOrella

    Sharon Rook-Orella from SOArtStudio says:

    Megan Aumen and Tara Gentile totally rock! Their courses on Creative live are awesome too!

    284 days ago

  • reyes0505

    Anna Reyes from LightShineCandles says:

    Etsy wins my heart more and more each day. The resources that are available to help artisans be successful is just amazing. It shows that Etsy truly believes when artisans win, we all win.

    278 days ago

  • dawndektor

    dawn dektor from dawndektor says:

    To be honest its all overwhelming. When I signed up for, I had no idea it was a wholesale site to sell my art. I am totally new to wholesale and there is allot of information. My biggest challenge is trying to find the right market to sell my artwork. I am open to everything. And I am extremely impressed the volumes of information provides. With selling a brand comes so much research, which I am up for the challenge. I am on disability and am not giving up on this alternate form of income.

    246 days ago

  • holligolefty

    Miranda Litt from IdolHandsworkshop says:

    Very grateful for your exploration of this subject. As I listed my products, I'd keep editing the prices, up, up, down and all around. In my life as an illustrator, I felt I could never charge by the hours my very detailed style took me. And, I Loved Doing it so much! Hoo boy. I'm a poster child in need of this help. Just printed the Etsy booklet on pricing. Type so small, Ah!

    239 days ago

  • xZOUix

    Zoui from XZOUIX says:

    thank you so much for posting this article and thanks for the amazing motivational video! :)

    220 days ago