The Etsy Blog

Etsy Success Sydney handmade and vintage goods

On June 2nd, 2012, Etsy Success Sydney was held in the newly-renovated Museum of Contemporary Art, with amazing views of the Harbour Bridge and the Opera House.

Etsy Success Sydney  inspired and informed local creative entrepreneurs wanting to learn new skills, to further their understanding about the global need for change in the new economy, and to know more about how to make their businesses more sustainable and viable.  Chad Dickerson, our very own CEO, presented the inspirational keynote address, “Finding Your Courage.”

You can download a copy of our workbook here, as well as learn more about our speakers and presentations.

We’re so happy to let you know that all videos of the presentations are available to watch.







Etsy Success Sydney Speakers:

Chad Dickerson, Etsy CEO
Keynote Address
Our very own Chad Dickerson will be making his first visit Down Under to share his inspiring presentation, “Finding Your Courage,” as seen at Hello Etsy in Berlin last year.


Georgie Swift and Milenka Osen, TMOD design // The Veggie Patch
Workshop:  “Transforming Creative Ideas into a Viable Business”
After graduation from The College of Fine Arts (COFA, UNSW) 6 years ago, the duo established TMOD as a vehicle to explore design boundaries and challenge expectations of functionality and purpose. Blending materials and processes, TMOD’s manifesto is to design without constraints. Across graphic, fashion, and product design, they celebrate the unexpected and consider the experience of every design outing. Their animated products trigger emotions, transport feelings and create memories.

Dr. Grace McQuilten, The Social Studio
Workshop: “Using Fashion as a Vehicle for Social Change”
Grace McQuilten is the founder and CEO of The Social Studio, a social enterprise that works to create education and employment opportunities for refugee youth through fashion design, clothing production, retail and hospitality. Grace is also a Research Fellow at the University of Melbourne, where she is working on a project that examines the relationship between visual art, design and social change. In 2008, she completed her PhD in Art History, and in 2011, she published Art in Consumer Culture: Mis-design with Ashgate Publishers.

Valerie Khoo, Sydney Writers Centre
Workshop: “How to Boost Your Creative Business by Networking and Building Your Profile”
Valerie Khoo is an award-winning entrepreneur who founded the Sydney Writers’ Centre in Milsons Point. Also an author and journalist, Valerie has grown the Sydney Writers’ Centre to become Australia’s leading centre for writing courses. Valerie is an experienced journalist and small business commentator. With her dual passions in writing and business, she is currently writing a book on how to use the power of storytelling in business, to be released October 2012.

Darryl Nichols and Andrew Valder, The Garage Sale Trail
Workshop: “The Story of The Garage Sale Trail”
The Garage Sale Trail was first brought to life in May-2010 as part of a local creative community festival in Bondi.  There 126 sales which happened simultaneously on the one day and it was a huge success.  It won awards and generated so much interest that in April-2011 it went national and was activated in locations all over Australia.

 Stuart Buchanan, The NEST, Chantelle Ellem, FatMumSlim and Rebecca Lowrey Boyd, Wee Birdy
Workshop: “Online Etiquette – Ensuring Professionalism in Digital Formats”
As founder of the multi-platform agency The Nest, Stuart specializes in the delivery of web, social media, mobile and video solutions for the creative industries. His clients include Sydney Festival, Art Gallery Of New South Wales, MONA, Tropfest, Opera Australia, Sydney Writers Festival, Art Month, SBS and more. Chantelle is the founder of blog FatMumSlim, a social media editor,and the creator of the monthly photo-a-day challenges. She lives and breathes social media and blogging, and loves nothing more than spending time with her little family.

Rebecca Lowrey Boyd is a former glossy magazine editor, a self-confessed bird nerd and the founder of the blog Wee Birdy. She’s been blogging since 2007, and Wee Birdy was listed as one of the Top 50 Design Blogs in the world by Times Online and one of the top 100 blogs in the world by The Sunday Times. She likes to make pom-poms.


Danielle Maveal, Etsy
Workshop: “Etsy Success for Starters and Newbies”
Danielle Maveal,’s Seller Education Lead, works to help artists and crafters make a creative living selling their work. She shares tips in the Seller Handbook, in the Etsy Success newsletter, and hosts live workshops in the Online Labs. Danielle, who is also a goldsmith, started selling on Etsy four years ago and within six months sold over 1,000 unique pieces. Less than a year after opening her Etsy shop, Etsy asked her to come work for the then small start-up, and she’s been mentoring the community ever since. Her focus is to encourage, motivate, and educate anyone running a small, independent business.

Belinda Harris and Robyn Dixon, BrisStyle
Workshop: “Effective Etsy Team Management”
Belinda and Robyn are both committee members of Brisbane’s premier Etsy street team, BrisStyle. BrisStyle incorporated as a not for profit business in 2010 and coordinates member markets and business development days as well as a host of other team activities. Belinda and Robyn will share a wealth of information about Etsy teams and management.

Samantha Battersby, MatouEnPeluche, Jessica Van Den Wassenberg, Epheriell, and Lloyd Weir of TummyMountain
Workshop: “Tips from Top Sellers”
Moderated by Danielle Maveal, this informative Q&A session explores the methods and techniques of Australia’s top Etsy sellers.  Learn how to leverage the global platform of Etsy towards the success of your own small business and gain advice on how to best set up your store from locals in the know.

Lexi Kentmann, PottyMouthMama, and  Jo Walker, Frankie Magazine
Workshop: ”DIY Media and PR: A Practical Guide”
By day, Lexi works as a PR Manager, working with both Australian and New Zealand media. She has over 13 years experience in the industry and loves sharing stories with journalists. She says nothing beats the thrill of seeing your hard work in a glossy magazine, or up in lights on a blog – and watching the engagement grow with your brand. Jo Walker edits Frankie Magazine, a national bi-monthly committed to creativity and craft. She knits fairly badly and sometimes sews aprons.

Lara Hutton, professional stylist, and Heidi Adnum, professional photographer
Workshop: “The Basics of Product Styling and Photography”
Lara Hutton has worked as a magazine stylist for over 14 years. Lara has had an extensive career working as a fashion editor, fashion director and style editor for Australia’s leading magazines, such as Marie Claire, Sydney Morning Herald’s Sydney Magazine, Home Beautiful and B Magazine. She is also a regular contributor to Inside Out, Country Style and Madison. Heidi Adnum lives in sunny Newcastle, Australia, with her husband. She works as a photographer, picture researcher, author, and crafter of Good Will Bunting®. Heidi’s first book, The Crafter’s Guide to Taking Great Photos, was released earlier this year. She has also written a popular series for the Etsy blog, “Photography Tips with Heidi Adnum.”

For the full day timetable, download our PDF!

Special thanks to our media supporter, frankie magazine.