The Etsy Blog

Andrew Bird’s “Eyeoneye”

We’re huge fans of Andrew Bird, so we’re pleased as punch to bring you the exclusive video premiere of “Eyeoneye,” the first single from his latest album, Break It Yourself.

When director Yu “Ewan” Morita first read the lyrics to Andrew Bird’s “Eyeoneye,” he was immediately reminded of the magic that occurs inside the human body. Using the concept of antithesis, Ewan decided to play with textural contrast for the video, using soft, fuzzy felt pieces to construct internal organs. Working together, he and Andrew also incorporated the space outside the body, drawing inspiration from lyrics like “wear it inside out” and “wring it out.” The final concept expanded to include additional contrasting themes: day and night; black and white; micro and macro.

Andrew Bird

When asked to reflect on the handmade nature of the “Eyeoneye” video, producer Chika Yamaguchi said, “Handmade never has perfect lines; unevenness and roughness are everywhere. Ewan loves imperfections because we ourselves are made from those, and the world we live in is filled with them.”

Buy Andrew Bird’s newest album (and merch!) in his Etsy shop.

Eyeoneye was directed by Yu “Ewan” Morita and produced by Chika Yamaguchi, part of a creative team called NAKED L.A. This is the first music video project to come from the overseas branch of NAKED INC.

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