The Etsy Blog

Alabama Chanin: A Cottage Industry Success Story


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Over the past decade, clothing line Alabama Chanin has grown into a multifaceted enterprise. Started by artist Natalie Chanin, the company has embraced a committment to cottage industry by employing local seamstresses, paid a living wage, in Alabama communities ravaged by unemployment. In fact, Natalie has spoken at length about community-driven economies.

Natalie has written several books sharing her designs. To celebrate the release of Natalie’s latest book, Alabama Studio Sewing + Design: A Guide to Hand-Sewing an Alabama Chanin Wardrobewe’re organizing a sweepstakes. Comment below to enter to win a copy!

Peter Stanglmayr

Alabama Studio Sewing + Design: A Guide to Hand-Sewing an Alabama Chanin Wardrobe features detailed instructions for creating Alabama Chanin’s signature stitchwork, using the same patterns they provide for their seamstresses, plus information on sourcing materials. The book will ship with a kit that includes everything you’ll need to sew your own beautiful Alabama Chanin design. At 12 p.m. ET Wednesday, March 28, 2012, we will pick one commenter at random. We apologize in advance that this sweepstakes is only open to U.S. folks over 18. Void where prohibited. Download a PDF of the full Rules and Regulations.

Find Alabama Studio Sewing + Design: A Guide to Hand-Sewing an Alabama Chanin Wardrobe on  Amazon or an independent bookstore near you.

4 Featured Comments

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  • lkmccray

    Linzee from lkmccray says: Featured

    What a lovely film. I've admired Natalie and her work since I learned about her and I love the looks of satisfaction on the faces and in the voices of the women who sew her clothing. It's interesting that while sewing machines were originally seen as liberating, the return to hand sewing is bringing its own kind of satisfaction.

    3 years ago

  • angelfeather

    Rebecca Forencich says: Featured

    I found out about Natalie Chanin by asking the guitarist Joe Satriani about his hat which was made by her first business Project Alabama. I promptly bought her first book and love her concept of "loving the thread". I have yet to make one of her awesome tank tops but am saving up my son's old t-shirts to go for it one day soon. She's an inspiration!

    3 years ago

  • blainedesign

    Karen Brown from blainedesign says: Featured

    Made me cry. Handwork has been so diminished, denigrated, and dismissed in modern culture, and I think it so essential to our well-being, both economically and spiritually. Was it Caroline Casey who talked about the "resurrection of community spirit through shared traditions?" Such a lovely, deep story and so inspiring. The heart of handmade.

    3 years ago

  • VeloNoir

    Christine Rimorin from VeloNoir says: Featured

    So much low-quality clothing is out there because of the need for instant gratification, the "I want it fast, I want it cheap" attitude. There is something satisfying and fulfilling about something that was made with skill and love, not to mention something that also empowers and sustains a community. This inspiring story is proof that people succeed as a group, as a community. No machine can ever replicate the beauty coming from creating with one's hands and one's heart.

    3 years ago

  • ShopWords

    Ellen from ShopResource says:

    Great idea for sustainable business that helps the local economy too!

    3 years ago

  • VoleedeMoineaux

    Hillary De Moineaux from VoleedeMoineaux says:

    This is awsome! So impressed!

    3 years ago

  • thevicagirl

    VaLon Frandsen from thevicagirl says:

    Wow, what cool work. I love it!

    3 years ago

  • myvintagecrush

    Kathleen from myvintagecrush says:

    Wow! Beautifully done!

    3 years ago

  • TwinkleStarCrafts

    Judith and Raymond from AnnaOliveDesigns says:

    Lovely designs! Lovely concept!

    3 years ago

  • uswatsons

    Sylvie Liv from SylvieLiv says:

    I love it! Very awesome!

    3 years ago

  • MiscElainey

    Elaine OBrien says:

    This book will go on the list, along with her other two, of books I want to buy.

    3 years ago

  • CapeBags

    Kim from EcoColor says:

    Love her work and ethic!

    3 years ago

  • DeonRubi

    Deon Rubi from DeonRubi says:

    great idea, love it.

    3 years ago

  • jessiemccann

    jessiemccann from jessiemccann says:

    It is a lovely style, and also very interesting business model!

    3 years ago

  • smartypantsshop

    smartypantsshop from GemstoneArmCandy says:

    I love her work and philosophy. She's an inspiration to us all!

    3 years ago

  • janicewd

    janicewd from janicewd says:

    Beautiful craftmenship! And how great to help out the local economy too. Perfect!

    3 years ago

  • FolkLura

    FolkLura from FolkLura says:

    Very inspiring! Love it on every level :)

    3 years ago

  • sewlovefabrics

    Ruth from sewlovefabrics says:

    Very inspiring and lovely handwork!!

    3 years ago

  • parismetro

    Theresa, Sarah and Laurie from allpeacedtogether says:

    Great idea to help your local economy and wow...your work is unique and beautiful!!

    3 years ago

  • MyraMelinda

    Melinda Farmer from MyraMelinda says:

    i had my pottery at a show in Birmingham, Alabama and Natalie had her line there also....She was such a joy to meet and talk with...and her products are truly one of a kind REMARKABLE! I gave her a bird I had made and she wrote me the nicest note that my little bird now sits in her kitchen window...She's an inspiration to all WOMEN....thanks for such an inspiring video...

    3 years ago

  • BeauShelle

    BeauShelle from BeauShelle says:

    My mom and I both got The Alabama Stitch Book she put out a few years ago - it is so inspiring and fun! I have since tried my hand at creating wardrobe pieces by up-cycling - not nearly as beautiful as hers, but still rewarding! Love, love, love her and ow love her even more after this story!

    3 years ago

  • JDWolfePottery

    JD Wolfe from JDWolfePottery says:

    What a fantastic story! Beautiful work and inspiring business model. I love how our artistic visions, that often seem to come out of nowhere, can change the world with the right follow through.

    3 years ago

  • terrygraziano

    Terry Graziano from TerryGraziano says:

    I have been a huge fan of Natalie and her work for many many years! She is a constant source of inspiration for me as an artist and entrepreneur, and I hope to build my business as thoughtfully and responsibly as she has built hers. Thank you Natalie for being such a powerful example!

    3 years ago

  • mywhitelighter

    mywhitelighter says:

    amazing and inspiring

    3 years ago

  • michellegale

    Shelly from michellegale says:

    I love this! Coming from the Rust Belt known as northwest Indiana, bring it back home!

    3 years ago

  • dbabcock

    Deb Babcock from BlueSkyPotteryCO says:

    Great story and beautiful designs.

    3 years ago

  • hmeyerboothby

    Heather Meyer Boothby from TheHalfKnittedPine says:

    Beautiful!! What an interesting Etsy blog!! Who knew this was going on, her web site is gorgeous!!

    3 years ago

  • cottonbirddesigns

    Angela Cotton from CottonBirdDesigns says:

    Great story, beautiful work!

    3 years ago

  • DaysLight

    Barbara Day from DaysLight says:

    Beautiful story, beautiful work! And thanks, Etsy, for sharing.

    3 years ago

  • jennifer9

    jennifer9 says:

    Wow! I'm from a little town outside Florence! I love this story!

    3 years ago

  • HazelHoney

    Christina Romero from HazelHoney says:

    I remember when she hosted a virtual lab demonstration of her techniques. She actually got me into hand sewing more than machine sewing. My favorite was when she showed how to oil thread with good thoughts of love flowing into fingers onto thread.

    3 years ago

  • pattihaskins

    patti from pattihaskins says:

    I've long admired this clothing and only wish I could afford it. Beautiful work indeed.

    3 years ago

  • LoveButtons

    Julia K Walton from FireHorseVintageHQ says:

    Beautiful clothing with heart - wonderful to see skills like these people have being put to good use.

    3 years ago

  • flintandspark

    Amy from flintandspark says:

    This is great!

    3 years ago

  • PoshAvenue

    Jacque from JacqueAnnDecor says:

    Inspiring vision!

    3 years ago

  • AnaidDesigns

    Diana from AnaidDesigns says:

    love this! gorgeous clothing!

    3 years ago

  • MegansMenagerie

    Megan from MegansMenagerie says:


    3 years ago

  • needleyou

    Leslie Richardson Dryg from NeedleYou says:

    Gorgeous designs!!!

    3 years ago

  • samsnatural

    Sam's Natural from SamsNatural says:

    Love this concept!

    3 years ago

  • VintageChinchilla

    Emily Jones from VintageChinchilla says:

    Love Alabama Chanin & all the good that it stands for! Best wishes always for Natalie!

    3 years ago

  • philosofia

    philosofia from philosofia says:

    love the work!!!

    3 years ago

  • KMalinka

    Natalia from KMalinkaVintage says:

    Great work!

    3 years ago

  • printandtonic

    Amy Howell from printandtonic says:

    Didn't this used to be the 'the Alabama Project'?

    3 years ago

  • buymystuffnewyork

    wen from buymystuffnewyork says:

    Hand sewing is such a pleasure. Much more relaxing than machine sewing. This project looks very complicated, though.

    3 years ago

  • staceynicole

    staceynicole says:

    I saw a lecture given by Natalie Chanin and her story was fascinating and inspiring, great combination of fashion, art, sustainability, and helping people

    3 years ago

  • printandtonic

    Amy Howell from printandtonic says:

    oh wait a minute.... I meant 'Project Alabama'.

    3 years ago

  • KaarenTeklaFladager

    Kaaren Fladager from KaarenTeklaFladager says:

    Beautiful work, and an inspiring business model. I appreciate the vision and courage this takes.

    3 years ago

  • evagodeva

    Alejandra from evagodeva says:

    love it! congrats on the success of your business.

    3 years ago

  • PetiteRobeNoire

    PetiteRobeNoire from PetiteRobeNoire says:

    Natalie Chanin - my hero.

    3 years ago

  • tikismom

    tikismom says:

    Beautiful product, beautiful commitment.

    3 years ago

  • ZiezoDesigns

    Andrea from ZiezoDesigns says:

    I really like the story and the social responsibility of Natalie's company.

    3 years ago

  • lkmccray

    Linzee from lkmccray says: Featured

    What a lovely film. I've admired Natalie and her work since I learned about her and I love the looks of satisfaction on the faces and in the voices of the women who sew her clothing. It's interesting that while sewing machines were originally seen as liberating, the return to hand sewing is bringing its own kind of satisfaction.

    3 years ago

  • hnbullock

    Hilary Bullock says:

    Yes! Yes! Yes!

    3 years ago

  • mazedasastoat

    mazedasastoat from mazedasastoat says:

    Why can't anyone outside of the US win Etsy's prizes? are there some kind of international laws forbidding cross-border competitions or are you too stingy to pay the postage? Just wonderin'...

    3 years ago

  • AlternativeBlooms

    Alternative Blooms from AlternativeBlooms says:

    Sounds wonderful.. we need that in our small town but business are too worried about the bottom line and the "city councillors" cant agree on what day it is so they get in the way of every good business venture. - Best wishes to the American winner! -AB

    3 years ago

  • ustreetmove

    ustreetmove says:

    This is so inspiring! The video is pitch-perfect. I've been oogling her books for awhile and thank you for this amazing opportunity.

    3 years ago

  • Imeldavintage

    Vintage Rhino from TheVintageRhino says:

    I love it! Very inspiring. Thanks for a great giveaway!

    3 years ago

  • VintageAristocracy

    luvluxx from luvluxx says:

    I've been following her since the beginning, and I've always been inspired to start something like she does in my home state of Montana. I adore way of working she has created!

    3 years ago

  • angelfeather

    Rebecca Forencich says: Featured

    I found out about Natalie Chanin by asking the guitarist Joe Satriani about his hat which was made by her first business Project Alabama. I promptly bought her first book and love her concept of "loving the thread". I have yet to make one of her awesome tank tops but am saving up my son's old t-shirts to go for it one day soon. She's an inspiration!

    3 years ago

  • funnydays

    funnydays from funnydays says:

    Lovely designs!

    3 years ago

  • easasa

    easasa from easasa says:


    3 years ago

  • misspoppys1

    Marie Allen from misspoppys1 says:

    It just goes to show that with inspiration, dedication, talent and courage we can achieve almost anything, I have always believed that and I am even more convinced that this sort of enterprise will help us weather the current economic meltdown. Its great for communities, local tradespeople and buyers. I`m from the UK so not elligable for the draw - but though I would comment anyway!

    3 years ago

  • MyWisteriaCottage

    MyWisteriaCottage from MyWisteriaCottage says:

    How do I find the books that she has written? I love her concept. It mirrors what Etsy is all about. creation and bringing it home.

    3 years ago

  • Parachute425

    Parachute425 from Parachute425 says:

    Kudos to Alabama for providing jobs for these skillful people. Wonderful product and wonderful work ethic. As a once upon a time fashion designer in Chicago all of the designs were sent to the south for sewing. I couldn't believe shipping all the fabrics and finished products back and forth from the north to the south and back again could keep cost down, but it did. Now, of course, these clothes are made overseas and the textile industry in the south is almost non-existent.

    3 years ago

  • energeoD

    energeoD says:

    I am inspired by the intentionality of using local artists and tradespeople, while paying living wages and providing opportunities in an area of high unemployment. A great reminder of the importance of building up the people and community around.

    3 years ago

  • TidiLeonard

    Tidi says:

    What a beautiful homegrown cmpany (& start up story) that produces such lovingly designed pieces of clothing. Completely inspiring!

    3 years ago

  • loveleeflowers

    Lonnalee from loveleeflowers says:

    Incredible design! would love to see more work!

    3 years ago

  • patlipe

    Patricia Lipe says:

    Beautiful clothing and a wonderful thing that they are handmade here in Alabama. I always wanted to sew for her

    3 years ago

  • printandtonic

    Amy Howell from printandtonic says:

    great story!

    3 years ago

  • LiliDMagpieCreations

    Lisa Giddings from LiliDMagpieCreations says:

    Congrats on the Book!!! Your work is beautiful and I'm so glad to hear about a clothing line made here in the USA! Blessing and Best Wishes for your continuing success! Lili D :)

    3 years ago

  • stereoette

    Joi from stereoette says:

    Love Natalie's work, and have her other books - would love to own a true Alabama Chanin piece one day!

    3 years ago

  • robinseggbleunest

    Carol Castle from robinseggbleunest says:

    Thanks fro the inspiring story..

    3 years ago

  • LivingVintage

    LivingVintage from LivingVintage says:

    I've had my eye on that book for a while. Great story!

    3 years ago

  • blainedesign

    Karen Brown from blainedesign says: Featured

    Made me cry. Handwork has been so diminished, denigrated, and dismissed in modern culture, and I think it so essential to our well-being, both economically and spiritually. Was it Caroline Casey who talked about the "resurrection of community spirit through shared traditions?" Such a lovely, deep story and so inspiring. The heart of handmade.

    3 years ago

  • bohemianrag

    bohemianrag from bohemianrag says:

    I've always said it is so hard to compete with the Walmarts of the world. She is a rock star in so many ways! Her apparel is beautiful and the jobs she has created! Made in America..good for you when our nation is struggling so.

    3 years ago

  • FlowerChildHippyWild

    Maggie Stewart Best from FlowerChildHippyWild says:

    Love the value of a handmade piece AND the development aspect of the company. Really something I can support!!

    3 years ago

  • ishtafern

    Fern says:

    handicraft inspiration she is a phenom:

    3 years ago

  • sylviatx

    sylviatx says:

    So inspirational!

    3 years ago

  • BeHarmless

    BeHarmless from BeHarmless says:

    Inspiring! Thank you.

    3 years ago

  • theappleheads

    Sioux Wright from Appleheadstudios says:

    Everything is just so right on! the fabrics, the colors, the styling, the fit. YOU GO GIRL!

    3 years ago

  • ladybirdsewshernest

    Jessica Montoya from ladybirdsewshernest says:

    Natalie Chanin never ceases to inspire me!

    3 years ago

  • mollycumming
  • SunniBelle

    SunniBelle says:

    Beyond inspired! A wonderful friend turned me onto Alabama Chanin a few months ago and I am hooked.

    3 years ago

  • maize

    maize from maize says:

    I own all of her books and have made two of her skirts. I just ordered the cape kit and I'm so excited to start. I LOVE NATALIE! Her work is awesome and inspiring. I only wish I could go to Alabama and take one of her workshops. I'm in awe of her!!!!

    3 years ago

  • recombobulated

    Jeanne Tremel from recombobulated says:

    Great story- so inspiring! The spirit of handmade:)

    3 years ago

  • jmaryleathers

    Jennifer Anderson from jmaryleathers says:

    what a hope for women worker's and artisans across the world!

    3 years ago

  • elleoart

    Elizabeth from elleoART says:

    Beautiful video and inspiring story. So glad she "came home" to employ her neighbors and friends. A business model we can all learn from!

    3 years ago

  • lizzie1238

    lizzie1238 from lizzie1238 says:

    Love Natalie and pretty much everything that she produces! Beautiful video of her and the studio.

    3 years ago

  • MannaStudios

    Mary from MannaStudios says:

    That is incredible. Our country needs more Alabama Chanin's! Kudo's!

    3 years ago

  • elizabethkelly

    elizabethkelly from elizabethkelly says:

    An inspiration and beautiful wearable clothes. I really admire your work ethic and determination in making this dream a working success!

    3 years ago

  • VeloNoir

    Christine Rimorin from VeloNoir says: Featured

    So much low-quality clothing is out there because of the need for instant gratification, the "I want it fast, I want it cheap" attitude. There is something satisfying and fulfilling about something that was made with skill and love, not to mention something that also empowers and sustains a community. This inspiring story is proof that people succeed as a group, as a community. No machine can ever replicate the beauty coming from creating with one's hands and one's heart.

    3 years ago

  • twin35

    Terry Estes from TKsRetroVintage says:

    This is what I'm setting out to do with my own business. When it grows to the point that I can't handle the orders myself, I'm going to employ local and regional seamstresses. I will definitely look to her business model for inspiration.

    3 years ago

  • lusigusi

    lucy farmer says:

    I believe in everything she has done for the community and her company. She is a true inspiration!

    3 years ago

  • EdenBridal

    EdenBridal from EdenBridal says:

    Beautiful designs, very inspiring!

    3 years ago

  • GirlMeetsSpindle

    Rachel from GirlMeetsSpindle says:

    Positively wonderful!! I'm actually a little jealous I don't live close enough to be part of this wonderful group of people. Hand Stitchers are Rad :)

    3 years ago

  • OliveAndVince

    Naomi and Nat from OliveAndVince says:

    Soooo wish we were allowed to enter, a beautiful project producing a beautiful product! But - we're in the UK! :(

    3 years ago

  • GeorgianaGem

    Heather from GeorgianaGem says:

    love it!

    3 years ago

  • tenderblue

    Susana Ferrand from tenderblue says:

    I love it! Fantastic project. Congratulations!!

    3 years ago

  • magpie256

    Vickie Taton from RideandShine says:

    I bought the first two books and they sent me off on a hand-sewing journey that is nowhere finished yet. I am wearing right now the first corset top I made and there is always an Alabama Chanin project in progress at my house. There isn't anything I don't like about the company - the care exhibited in a garment and an industry from the field to the finished product and beyond is truly visionary. I have the third book but still wanted to comment on this as I continue to be inspired by Natalie Chanin almost daily.

    3 years ago

  • saumansmith

    Sara from MoffitPlushCo says:

    Very inspiring!

    3 years ago

  • valyncia

    Valyncia Harris says:

    This is so encouraging to hear especially in the state of our economy. Thank you for stepping up and taking others with you!

    3 years ago

  • villageknitter

    villageknitter from villageknitter says:

    I simply adore all things Alabama Chanin and must confess to an irrational addition to the website as well. The fact that anyone has the ability, through these beautiful books and open sourcing, to duplicate Natalie's work is truly inspiring!

    3 years ago

  • babyjives

    Jahje from BabyJivesCo says:

    What an inspiring story of how to scale up your business and still remain true to the handcrafted aspects and support a local economy. Thank you for sharing this!

    3 years ago

  • Suwanee

    Dorothy Guest Richardson from Suwanee says:

    Absolutely beautiful.

    3 years ago

  • hudapehta

    HudaPehta says:

    Oooo...I just start to cry because that kind of things still exist...I am happy because of that. Every piece is so gorgeous.

    3 years ago

  • SilverthorneArts

    SilverthorneArts from SilverthorneArts says:

    so pretty! the detail work is wonderful!

    3 years ago

  • maw0718

    maw0718 says:


    3 years ago

  • leslieholz

    Leslie Holz from leslieholz says:

    Fantastic idea - and the dress is stunning!!

    3 years ago

  • throughthelooking

    Alice Glass from throughthelooking says:

    *Love* the whole concept behind this designer's work! I have a friend with a small clothing line based out of Western MA - I am definitely going to forward this to her :)

    3 years ago

  • olivebrown

    tracy from olivebrown says:

    great little clip! i've been a fan since "Project Alabama"... (i even got a reply when i sent my resume years ago...) LOVE the concept. congrats!

    3 years ago

  • GoodKnitGracie

    GoodKnitGracie from GoodKnitGracie says:

    Beautiful! I love seeing all those hands sewing.

    3 years ago

  • beadsharp

    Lorrie Simons from beadsharp says:

    The detail in these clothes is amazing! And I love the style-I want to make these clothes!

    3 years ago

  • Waterrose

    Rose Waterrose from Waterrose says:

    Thanks so much for sharing this. I just spent a long time on the website and reading through the wonderful and beautiful.

    3 years ago

  • celiadelaney

    Celia DeLaney says:

    Great stuff!

    3 years ago

  • pinebeltblues

    pinebeltblues says:

    Love her work! Definitely want to pick up a copy of the new book soon!

    3 years ago

  • summerdreams

    summerdreams says:

    I love the look, just beautiful. What a great story, too.

    3 years ago

  • Leatherworks4U

    Leatherworks4U from Leatherworks4U says:

    I am reminded of home and times past. Needle and thread is an integral part of my life, be it leather, fabric, past, present or future. Thank you.

    3 years ago

  • mpfeiff

    Mariah Pfeiffer says:

    beautiful! thank you for spreading the word.

    3 years ago

  • pattical1

    Patti Cal says:

    I'm on square 14 of my Alabama Chanin DIY quilt. Working on this quilt has been a joy. To sit down and create something that I know will be around for possibly generations is thrilling. The directions in her book are clear and concise, and explain things so that even the most intricate detail is doable. My mind is brimming with all the projects I'm going to do. How could you NOT want to do more, especially with all the beautiful examples that Natalie has in her book.

    3 years ago

  • dottywalker

    Dotty Walker from SewThoughtfulBlanket says:

    Love your story! You're so creative!

    3 years ago

  • beckarahn

    Becka Rahn from beckarahn says:

    I have a Chanin inspired skirt sitting right on the desk next to me as I type. Many peaceful hours of stitching went in to that skirt and I love it.

    3 years ago

  • legacylinens

    Mary Rickles from LegacyLinens says:

    Having grown up in Alabama, I was thrilled Alabama Chanin became the huge success that it has ~ so inspiring for her courage to launch this project, for paying women a living wage, and for the beautiful work coming from these women. Great story!

    3 years ago

  • toyokob

    toyokob says:

    Yeah Natalie! You have done so much for the Alabama community! Thank you for making beautiful work!

    3 years ago

  • cgkornegay

    Cary Kornegay from TheSugarcakeShoppe says:

    Natalie Chanin is such a beautiful and creative woman. I love this short film- especially the fact that it includes some of the amazing seamstresses that make up Alabama Chanin.

    3 years ago

  • erikastuart

    erikastuart says:

    Such an inspired business and life.

    3 years ago

  • genifa

    genifa says:

    the clothes - love at first sight! the business - endless love!

    3 years ago

  • gilstrapdesigns

    Debra Gilstrap from gilstrapdesigns says:

    So amazing it just made my heart feel so warm and good. I guess it's because I'm from the South and there are so many people getting back to their beginnings but bringing something new and exciting with them. The designs are so beautiful and it's something special about each and every piece. It's hand sewn . Great video I wish I could sew!

    3 years ago

  • purdueav8r

    purdueav8r says:

    Wow wow wow. Just visited her website, it's been a while since I last saw it. Such beautiful clothing. Inspiring to see a success story like this.

    3 years ago

  • LadyChristyne

    LadyChristyne says:

    Brilliant idea! Great way to bring a community together and promote local growth. Truly inspirational.

    3 years ago

  • TBerger815

    TBerger815 says:

    I have everyone of her books. I have to say that when I am reading them it is like a delicious meal. I live in NYC and the economy has been really desperate. It would be wonderful to start something here so that what we buy here we make here. I will continue to make the clothes that you have so graciously provided the patterns for in your books. They are beautiful! keep up the great work.

    3 years ago

  • JordanRou

    Jordan Taylor from TheFreeFolk says:

    Wow! The detail is amazing. As someone who hand-sews time consuming items (art dolls), I can only imagine the hours of labor that must go into those intricate designs! Amazing!

    3 years ago

  • beadsofaquarius
  • prunellasoap

    Janell Anderson from prunellasoap says:

    fabulous story, thanks for sharing!

    3 years ago

  • cygnus1789

    cygnus1789 says:

    This is awesome. Being from the South I love to read stories that show who we really are. Not hicks that drink beer, shoot guns, and go "muddin"; but a people who have a true heart for helping others. Add to that the quality and beauty of these designs and this makes me one proud Southerner.

    3 years ago

  • Ereuyi

    Ereuyi says:

    I've got one of her older books and I've loved it! Please count me in for a chance at this one.

    3 years ago

  • Yourfriendpiper

    Piper Smith says:

    This is such a beautiful story! We need more companies like this in the US to reward real, valuable skills with living wages.

    3 years ago

  • LiddoKiddo

    LiddoKiddo from LiddoKiddo says:

    Love it!! Congrats!!

    3 years ago

  • amyd20

    amyd20 says:

    I attended a fantastic weekend led by Natalie at her workshop a few years ago. It changed my life. We were immersed in a genuinely southern experience and ended the weekend with a garment we sewed ourselves. Natalie was generous with her time and advice which was absolutely priceless. If you get a chance to go, I would highly recommend it.

    3 years ago

  • ShabbyRanch

    ShabbyRanch from ShabbyRanch says:

    This is a truly remarkable story. I have watched this "project" grow and grow into the flowering enterprise it has become. Congrats to everyone involved.

    3 years ago

  • Auramatic

    Aura Matic from Auramatic says:

    I read one of her books and absolutely love this look. Also, its a tradition that continues and enpowers women.

    3 years ago

  • ThriftyGypsies

    Courtney from ThriftyGypsies says:

    So beautiful and inspiring. I first saw Natalie's work in person a year ago and will be lucky enough to see and hopefully purchase some of this beautiful clothing at the upcoming Doo Nanny Festival, which I will be participating in. I recently saw her new book in a book store and have been dreaming over it for a week now. As a teenage I used to sew a lot of my clothing by hand, and am looking to begin again. This is such a beautiful and mindful art form- so meditative. Thank you, etsy- for featuring the amazing and hard work of Alabama Chanin.

    3 years ago

  • DuPreGeneralStore

    Francene from DuPreGeneralStore says:

    Wonderful story, exceptionally talented women and beautiful clothing. Such an inspirational story. Thank you!

    3 years ago

  • CalicoCaprice

    CalicoCaprice from CalicoCaprice says:

    Wow, she is very inspiring!

    3 years ago

  • snugglyugly

    Indira Villalobos from snugglyugly says:

    great story, great designs, so unique. love it.

    3 years ago

  • SiriusJewelry

    SiriusJewelry from SiriusJewelry says:

    Beautiful designs and such a gift fr everyone involved!

    3 years ago

  • Macramaking

    Ellen from Macramaking says:

    sewing is almost a lost art. Love this story!

    3 years ago

  • sagesgarden

    Sage Gallagher from sagesgarden says:

    I have one of her books. I love Natalie's style and her efforts to empower the woman of her community. I'd love to learn more.

    3 years ago

  • gaiaconceptions

    Andrea from gaiaconceptions says:

    OH i love thee :)

    3 years ago

  • PirateLlama

    Sandi Milford says:

    The designs are beautiful and have a lovely attitude about them.

    3 years ago

  • StrapTeeze

    StrapTeeze from StrapTeezeStudio says:

    I have Ms. Chanin's first two books and am constantly learning something new and inspirational. Waiting to see what new things she has to share with all of us to further stir our imaginations.

    3 years ago

  • violetpretty

    violetpretty says:

    Beautiful story. I think all those in the clothing industry have something to learn from this.

    3 years ago

  • peggmackodesigns

    Pegg Macko from peggmackodesigns says:

    That is an amazing story of success and perseverence. I have loved Alabama Chanin designs since I found them a year ago. I just wish that I could actually afford something. . . they are very high end priced. Now I really understand why! Getting this kit would be wonderful!

    3 years ago

  • uniquefabricgifts

    Unique Fabric Gifts from uniquefabricgifts says:

    Such a beautiful story! Lovely designs and very inspirational!

    3 years ago

  • prairieprincess

    Sarah Long from prairieprincess says:

    I believe I checked out Natalie's book from the library several years ago. I was intrigued by her designs and her business model, but have not kept up with her. I'm pleased to see this feature, both because it's a reconnection to something I lost track of, and because it's just so dang cool.

    3 years ago

  • carlossantiago

    park from carlossantiago says:

    I loved project Alabama when it was around. It felt like a dream company of sort. I want to see her back on the runway and supporting local industry. I am glad she is still creating beautiful work.

    3 years ago

  • MAnnMCreations

    M Ann M from MAnnMCreations says:

    I've been wanting to sew again for a while now. This would be a great project for me to "start off on the right foot" with.

    3 years ago

  • regiftstore

    Noelle N. from regiftstore says:

    I love her stuff! I read about her in Betz White's Sewing Green book and loved the idea behind her start! I'm glad you guys shared this. Great video!

    3 years ago

  • hankietankie

    Ariana from hankietankie says:

    What intricate, lovely & elegant fashion! Very inspiring story! xo

    3 years ago

  • jennshin09

    Jennifer Shin says:

    Incredibly inspiring story and a real, raw look into the diverse background of America and its local people.

    3 years ago

  • PandorasBox8888

    PandorasBox8888 says:

    Lovely idea, lovely women, lovely clothes! :D

    3 years ago

  • redenjewelry

    Reija Eden from redenjewelry says:

    Wonderful concept and designs! I love this! I wish more companies would do this. I'm trying to give back to the community as much as possible by donating through my jewelry sales and by using fair trade components that help women and their families earn better living for their families.

    3 years ago

  • papaververt

    Patty Benson from papaververt says:

    Love love LOVE her work!

    3 years ago

  • TheCottageCheese

    Marsi from TheCottageCheese says:

    Chanin is so admirable, talented, brilliant! This is so exciting!

    3 years ago

  • rodenial

    rodenial says:

    Great story and very inspiring! Love the clothing.

    3 years ago

  • JillsBoutique

    Jill Kruidenier from JillsBoutique says:

    Oh, I adore Natalie's designs! How I'd love to learn to this kind of work. She inspires me!

    3 years ago

  • HeavySkyDesigns

    Jenn Stoll from HeavySkyDesigns says:

    I love the simplicity and responsibility of Natalie's designs. Beautiful, just beautiful.

    3 years ago

  • RedorGrayArt

    Elaine Kean from RedorGrayArt says:

    Such an inspiration ..the film touched my heart!

    3 years ago

  • ValVonValkyrie

    Valorie from TheFoxAffect says:

    This is magical. I lived in Auburn, AL for 12 years and had no idea about this. Thanks so much for sharing! It was refreshing. <3 Val

    3 years ago

  • kmknight2

    kmknight2 says:

    I love this woman and her work! Spent a happy hour at the Textile Museum in DC studying one of her jackets. I was totally stumped as to one of the techniques, and would have given anything to touch it! The book would, I'm sure, be fascinating.

    3 years ago

  • silverpen

    Patricia Newton says:

    Have all of Natalie's terrific books. The only artist & fashion person I have ever followed wit such interest & support. For her product which is personal, creatively exciting, & all sewn w/ loving care. Her business a testament to "it can be done" -- by hand, with local employees, with eco conscious products, Hooray Alabama Chanin!!

    3 years ago

  • lesjardinsdevie

    Jessica Conroy from lesjardinsdevie says:

    A truly heartfelt interview. I first picked up a needle and thread while in junior high school. I joined the cheerleader squad and we all were required to make our own uniforms. A wonderful neighbor took me under her wing and together we made the uniform from scratch. I remember her telling me I was born to hold a needle as sewing just came so naturally for me. Since then I haven't stopped - i not only sew clothing for my grandchildren but also love to do needlepoint, crochet and quilting. My love of sewing and creating something from nothing inspired me to share that love with others. It is up to each of us to take someone new to sewing under our wings and help them soar to new heights like my neighbor did for me.

    3 years ago

  • Leontines

    Cassie Vandenburgh from Leontines says:

    It's beautiful to see someone make decisions based on their heart and see that success can be the result. Love her story.

    3 years ago

  • AnimeHatmania

    Cynthia Sprehe from AnimeHatmania says:

    This is also a dream of mine. I am Native American and want to start a cottage industry with other Native women in my area...very inspiring.

    3 years ago

  • sewgracious

    Sew Gracious from SewGracious says:

    As a sister Alabamian, I'm so glad to see Natalie Chanin getting some Etsy love! :)

    3 years ago

  • stockwellcottage

    Karen Stockwell from stockwellcottage says:

    I've been a huge fan of Alabama Chanin since I read about it in Belle Armoire magazine. I love the design and detail of these gorgeous hand sewn garments! And the fact that they're sewn by local artisans is great. It's encouraging to see talented, experienced seamstresses working after losing their company jobs. A big thank you to Natalie Chanin for her vision and hard work! I hope her book sells well and that it brings more people to appreciate this beautiful line of clothing.

    3 years ago

  • megandempsey

    Megan Dempsey from JBCountryCouture says:

    Discovered Alabama Chanin today through this blog and love what they are about. I am a fashion design student in Mississippi and I love making anything and everything by hand, especially sewing and knitting. Thanks for the great blog post. I am now following them on facebook and twitter to keep up what they are doing.

    3 years ago

  • PetersBride

    Gail from PetersBride says:

    Beautiful clothing. Beautiful people. Beautiful story.

    3 years ago

  • Accentuations

    Accentuations from Accentuations says:

    Natalie Chanin's business model should be emulated by more small businesses.

    3 years ago

  • mollyscottage

    Molly Culley from StitchNThymeDesigns says: wonderfully inspiring!

    3 years ago

  • NaturalGlam

    NaturalGlam from NaturalGlam says:

    Such a beautifu story. It reminds me of when I was a little girl and my mom would make me machine sewn beautiful clothing...but when It came to the finishing touches like making button holes, hemming and embellishing, we would go to Grandma's who would do all the finishing work by hand. This video brings back great memories that touches my heart in a very special way.....Thank you!

    3 years ago

  • VintageChildModern

    Brianne from FleurandDot says:

    How incredibly inspiring! My background, before starting my lines of children's apparel was in non-profit education with a focus on helping women with a history of abuse become self-sustaining once again. I have so many hopes that one day my business will be able to make a difference in the lives of other women as well. I'm so glad you featured Natalie and her company! How wonderful to know that there is a sustainable business model that still respects handmade and offers a way to make a fair living wage for all!

    3 years ago

  • embellishedlife

    sharon from EmbellishedLife says:

    Love, love, love her and always have!

    3 years ago

  • buddhacat444

    Dana from BuddhaCatCreations says:

    I'm definitely interested! Not only do I love to sew, but embroidery as well <3 ~Dana

    3 years ago

  • kozol

    stacie yokiel from kozol says:

    As an aspiring designer, I've had people tell me to "get big and make money" I'll have to have my designs mass produced, outsourcing the work, using cheap materials, and I always say no. Design integrity and quality over quantity is something so important we've lost sight of. I work for a small, local company making high end leather bags. We're paid well, have safe work environments and take pride in our work. This post is an inspiration and a reminder that hard work and passion still make a difference. Etsy, thanks for featuring this story!

    3 years ago

  • sarahkathleenwarner

    Sarah Warner from sarahkathleenwarner says:

    I grew up in the South in a family of stitchers and knitters...even my granddad had a loom for weaving in his basement! This really resonates with me...also as someone who pursued design and ended up in New York. I love that Natalie is bridging the worlds of fashion and craft and making them both richer in the process!

    3 years ago

  • twentyseven27soap

    Keri from twentyseven27soap says:

    This is AWESOME! Incredibly inspiring. I could see this kind of business model trickling down into many other types of product based businesses. What a perfect post for etsy to get us thinking down the line as we expand our businesses. Thank you!

    3 years ago

  • linniedarling

    linniedarling from linniedarling says:

    Long a fan of Ms. Chanin, this short vid conveys, with feeling, the heart and dedication to her craft and the folks that she employs.

    3 years ago

  • susaninfrance

    Susan Desprez says:

    I've loved Natalie since her first book. She made me think about design and the sustainability of our goods for this planet, where clothes go once we finish with them, and last but certainly not least, who makes them. I have whole-heartedly embraced her ethic of up-cycling in my own wardrobe and those that I make. She is oh-so-generous to give her methods and designs to those of us out there just starting. what a kind soul she is!

    3 years ago

  • misponko
  • Erazistable

    Karen from Erazistable says:

    This is an AWEsome story and I really appreciate the way you "share the love" with fellow seamstresses. This has definitely inspired me and get's me thinking outside the box.

    3 years ago

  • micahmc

    Micah McConnell from MyBeautifulEmpire says:

    I have followed Natalie's career since the Project Alabama days. One of the admirable qualities that I've seen in her is that she hasn't given up or given in - both of which are reflected in her continued success. She honors our mothers and ourselves by valuing heart, hand and cloth. I am proud of coming from a long line of women who sew and am proud to be part of the community that Natalie promotes.

    3 years ago

  • BeauAllenStudios

    Linda Tillis from BeauAllenStudios says:

    I worked in the garment manufacturing industry from 1968 to 1986 in the state of Florida. I was 9 years on the sewing floor, and 9 years in management. I watched as it slowly died from overseas outsourcing. We were the second largest employer of women in Marion Co, second only to the school board. It was devastating when we closed our doors. Hooray for anyone who could take her talent and save these folks from poverty and despair. I applaud Natalie and her great works.

    3 years ago

  • percivalroad

    Anastasia from percivalroad says:

    i remember reading about her in Vogue many years ago - great work

    3 years ago

  • cathylpack

    Cathy Pack says:

    What a beautiful story and the book sounds great!

    3 years ago

  • razzeldazzelshop

    razzeldazzelshop from razzeldazzelshop says:

    I am in awe...and most inspired to continue working on my craft. Thank you.

    3 years ago

  • MrRaccoonsempire

    Grace Spath from SpathDesigns says:

    I grew up in Alabama, and now that I live in California I see how differently the rest of America lives. It is my hope that if my business keeps growing I can look to alabama for sewing help. I would love to give back to a community that needs it so much and a community I endlessly care about.

    3 years ago

  • urbanheirlooms

    Dana Osborne-Biggs from UrbanHeirlooms says:

    I love this story! What a wonderful mission. Coming from the NY fashion industry, it was disturbing for me to see the southern factories we used shut down because the samplemaking and production departments were being closed and re-opened in China. I always wondered, "where are these ladies going to find work?" I'd love to see the US garment manufacturing resurrected. In the meantime, cottage industry production is a great way to give it a kickstart. Thanks for sharing this!

    3 years ago

  • EnterpriseAmericana

    Enterprise Americana from EnterpriseAmericana says:

    It's all about the cottage industry. I hope it's the future of America. It needs to be the future of America.

    3 years ago

  • NewTerritoryCo

    NewTerritoryCo from NewTerritoryCo says:

    I live in a very rural area of Oklahoma and I first read about Natalie Chanin a few years ago in Organic magazine. Her strikingly beautiful hair caught my attention first. I was so intrigued how she started a hand sewing business. I knew then that I could do something with my sewing skills even living in a very remote area. Find a lost art that you love and go with it!

    3 years ago

  • goodbeads

    goodbeads from goodbeads says:

    Great story and thank you so much for sharing.

    3 years ago

  • EggMoneyQuilts

    Vivian from EggMoneyQuilts says:

    Amazing and beautiful clothes made by real people. I am inspired to pick up a needle and thread! thank you.

    3 years ago

  • SugarPieChic

    SugarPieChic from SugarPieChic says:

    Huge fan of Alabama Chanin. What an amazing artist!

    3 years ago

  • claudiadelrio

    Yaya from Liukenko says:

    Great story!!! inspirational.

    3 years ago

  • That80sShop

    Laura Lee from That80sShop says:

    Such lovely work - I would love to win!

    3 years ago

  • MadameKoiteh

    MadameKoiteh from MadameKoiteh says:

    A very inspiring story, and a true burst of sunshine and encouragement at just the right time!

    3 years ago

  • StephanieRasulo

    StephanieRasulo from StephanieRasulo says:

    This is so great! I've been a fan of Alabama Chanin for years. Seriously got choked up at the part about how machines can't duplicate handmade! It's so so so good to hear someone else say that out loud:)

    3 years ago

  • BraveTurtleCreations

    Sara Hardman from BraveTurtleCreations says:

    I love doing hand sewing. The process is so soothing; there's something about the slower speed and rythm of handsewing that allows for contemplation and care that you just can't get with machine sewing. It's so time intensive that we tend to not really appreciate it in our need to get things done quickly (such a modern problem, now now now; cheap cheap cheap). As much as I love the process it's a rare gift to be able to make a living doing it -kudos to Natalie Chanin and the artists who get to work with her!

    3 years ago

  • aimZblingZ

    Amy LaMasters from aimZblingZ says:

    I would love this book! Being a unionist for many years, I know how important a living wage is to energizing the US economy. Put that together with beautiful clothing... AMAZING

    3 years ago

  • seacucumbermama

    seacucumbermama says:

    Beautiful work, beautiful story. Thanks.

    3 years ago

  • oneshabbyrose

    oneshabbyrose from oneshabbyrose says:

    Have been a huge fan since Project Alabama, truly one of a kind clothing with such detail and love.

    3 years ago

  • 9design

    Paul Coyne from 9design says:

    Wow inspiring video... cottage industries were popular here in Ireland also and are still going today a friend of mine actually has started one producing knitwear she has about 30 skilled knitters that knit baby clothes and it gives these people a supplemental income that would not be available to them otherwise. I remember visiting recently foxford woolen mills in county mayo situated in the west of Ireland which is a thriving business today which was originally started in 1891 as a cottage industry basically, by a very strong and innovative nun. Its amazing what you can achieve with a talented workforce which you respect and treat accordingly while keeping strong in the tough times never giving up with a passionately optimistic outlook.

    3 years ago

  • ArchetypalTheatre

    Sarah Pogue from ArchetypalTheatre says:

    This is what we need more of in this country! What a beautiful testiment to what women can do when they stay true to thier hearts!

    3 years ago

  • pleasantview

    pleasantview from pleasantview says:

    I love love love Alabama Chanin! And I loved hearing Natalie Chanin's voice and seeing some faces of ladies happy to be sewing!

    3 years ago

  • lula20111

    Four Sisters from 4SistersCo says:

    My parents are from Alabama, and also my Aunt is from Alambama, she has hand sewn quilts for all her nieces (me included). It makes me feel very special when I look at each embroidered square and all the time and sincere love she has put into it. You have beautiful pieces and the seamtresses truly are the souls of your clothing.

    3 years ago

  • kellylynnaaron

    Kelly Aaron from kellylynnaaron says:

    Love to see a home grown, grassroots business THRIVE!

    3 years ago

  • kellylynnaaron

    Kelly Aaron from kellylynnaaron says:

    Oh, and my husband is from Jasper, Alabama, so this one hits close to home. Way to go!!!

    3 years ago

  • portlandgeneralstore

    Lisa Brodar from portlandgeneralstore says:

    LOVE Alabama Chanin!

    3 years ago

  • blueridgewoodworking

    Gabe and Athena from BlueRidgeWoodworking says:

    We were in Alabama a couple of months ago, and the cotton that was blown all over the road, was insane. I'm southern boy with a Northern for me being from the south, I take great pride when somebody does well from the south. We have been stripped of jobs and incomes from all over the country, especially from the south, because of political reasons and cost to operate, we need to recognized those those who hired, buy local, and sell a good product (like the interview), We need to also realize, it can not be click on a mouse and it's on your doorstep a week later. Craftsmanship is become a lost art, do to those that know nothing of hardwork and desire to succeed. Here In North Carolina, we have watch one after another manufacturer plant leave and go overseas , because the cost was to great to make an item, because of labor, government restrictions, taxes, EPA, labor unions, insurance...etc. We need to get "old school" family taught me, "you will only get out life, what you willing to put in", so therefore if you are not willing to work for it, risk it your time and money....then take the easy way through life....just don't complain you don't have enough... doesn't work that way. "Government big enough to give you everything you need, is big enough to take everything you have" Keep Rolling...Roll Tide

    3 years ago

  • raspberrybutterflies

    Deb from raspberrybutterflies says:

    So inspiring, Im sharring the link on my fb page to spread the word. I also hand sew my quilts. Hand sewing can not be reproduced my machine, Congrats on your success

    3 years ago

  • rcskelly

    rcskelly says:

    I've always thought that this is the way to help our economy, putting Americans back to work. We should never have sent our garment work overseas. I love to sew but could never do the beautiful work I saw on that video. More power to her!

    3 years ago

  • amayakind

    Holly Amaya from amayakind says:

    What beautiful artwork, clothing. How wonderful that she has helped a community so much. I would love to see this happen in so many more ways. Great work!

    3 years ago

  • Fabrixoup

    Fabrixoup from Fabrixoup says:

    A great contribution to her community and a great example to the rest of us.

    3 years ago

  • madewithhope

    Brittany from madewithhope says:

    I love love love the story of Alabama Chanin. I definitely appreciate the desire to raise a community up from poverty using the old Southern tradition of sewing and deeply desire to do the same with my line in the future. Alabama Chanin's business model, as well as clothing line, provide patterns for life that we all could do well to follow.

    3 years ago

  • Leafpeople

    donna from Leafpeople says:

    An inspiring and beautifully told story. Natalie Chanin's designs are so lovely - thank you etsy for introducing me to this talented artist. I started to cry when she said "...there's nothing like a hand sewn piece. You cannot replicate it on a machine. There's a kind of life that comes in sewing by hand..." And how wonderful that this beautifully sewn work is produced by women of all ages!

    3 years ago

  • rocarbone

    rocarbone says:

    Oh, that is SO wonderful...wish them all the best. And now, I'm off to her shop! :-)

    3 years ago

  • sixpencebluemoon

    sixpencebluemoon from sixpencebluemoon says:

    I love this story!!! I sew, and I know what goes into hand sewing - patience, love, and craftsmanship. These are absolutely beautiful works of art.

    3 years ago

  • kmbutterfly

    Katie B from kmbutterfly says:

    I love her work SO much. I have yet to create anything from her books but really should get started. They do always inspire me to try new projects, though.

    3 years ago

  • shawdraw

    Lorene Shaw says:

    I own one book, would love another!

    3 years ago

  • mrbunny

    mrbunny says:

    Lovely story.

    3 years ago

  • VillaParkHearts

    Angela Yoder from VillaParkHearts says:

    If I even consider being brave enough to follow my dream; I would start/do what you have done. Our country and our economy just might be saved from the brink with cottage industries. Congratulations! And...thank you for being SO inspiring.

    3 years ago

  • ArtisticRecycler

    ArtisticRecycler from CreativeWoodcraft says:

    Great story! Great woman!

    3 years ago

  • pompandceremony

    Andrea Dixon from pompandceremony says:

    just curious is Alabama Chanin related in any way to Project Alabama?

    3 years ago

  • CreoleSha

    CreoleSha from CreoleSha says:

    i received my copy in the mail this morning - i have been reading it all day... love it. i have been a fan for a long time.

    3 years ago

  • VintageBeach

    VintageBeach from VintageBeach says:

    Beautiful story and video but damn I just want all the dresses...

    3 years ago

  • marysworkshop

    Mary Wolf from marysworkshop says:

    What an inspiring story! I admire her vision in having her beautiful designs hand-sewn to provide meaningful employment opportunities. Her employees are very fortunate indeed.

    3 years ago

  • gracengraphite

    gracengraphite says:

    Wow, I wonder if these books would finally break the curse of my inability to understand anything in three dimensions! Even with the best of tutorials, I've never been able to grasp sewing or pattern drafting. It would be a dream come true to learn how to make a garment for myself.

    3 years ago

  • cactusgirls

    Heather from katellahopes says:

    natalie is SO inspiring! she turned me on to organic cotton and slow fashion! would love to win that kit!!

    3 years ago

  • nanaandmecreations

    nanaandmecreations from nanaandmecreations says:

    What an inspirational story. I love that she is creating unique and lovely things and empowering people to use their talents and creativity.

    3 years ago

  • tamaraky

    tamaraky from tamaraky says:

    I like it! I sew, embroidery and design also. You make wonderful work!

    3 years ago

  • tinkerbelle654

    Sharon from FaireCharlotte says:

    It is so amazing when a person can reveal their soul in what they do!

    3 years ago

  • karmabean82

    karmabean82 from karmabean82 says:

    Just absolutely AWESOME!!! What a great way to bring it back to the community!!! Would love to check her book out!!! :)

    3 years ago

  • tinkerbelle654

    Sharon from FaireCharlotte says:

    It is so amazing when a person can reveal their soul through their work.

    3 years ago

  • gvinokurova

    Galina Vinokurova from GalaGalya says:

    This is a tremendous inspiration. Thank you Natalie - our best wishes to you.

    3 years ago

  • wongette

    wongette says:

    so so so inspiring. it gives me the push and confidence i need to pursue my passion in sustainable/slow clothing/fashion. thank you for this video and the giveaway opportunity.

    3 years ago

  • CatesWearHandKnits

    Catherine from CatesWearHandKnits says:

    ...I am constantly astounded by all the beauty that can be created if we are just allowed to set it free. Alabama Chanin is all about being who you really are and being able to make a living doing something that you love, after all is that not why we are all here on Etsy.

    3 years ago

  • SimplyJeanna

    Jeanna Moore from SimplyJeanna says:

    Absolutely stunning designs!!!

    3 years ago

  • OffChutes

    Barbara from OffChutes says:

    The sewing equivalent of the slow cooking movement- so awesome. It helps me imagine a perfect day.

    3 years ago

  • spanfarm

    Alison Spanner from spanfarm says:

    I love love love this! I did some research relating to this in college, and I became so intrigued. Strong rural woman have amazing talents that are often overlooked and/or undervalued by society. This is wonderful! What a fabulous outlet for all those creative souls. Not only that, it provides a much needed source of income in these hard times. Thank you for strengthening your roots Natalie!

    3 years ago

  • theMIX

    Adeline Tan from haroldheartsmaude says:

    I've just started sewing lessons and this is a very inspirational story for me. It'll be nice if this type of industry can be replicated in my own country Singapore, to give elderly people who still want/need to work a chance to do so at their own time and place, rather than at a fast-food chain at minimum wage.

    3 years ago

  • crozette

    Allie Pesch says:

    Love her work and would love to win her book, and especially the kit!

    3 years ago

  • lululand

    lululand says:

    well done - inspiring story. I have long admired her work.

    3 years ago

  • ButterBlossoms

    ButterBlossoms from ButterBlossoms says:

    Such a beautiful & incredible story in this day & age!! Thank you so much for the inspiration!!! ♥

    3 years ago

  • emiliahija

    emiliahija says:

    Funny -- when I think of a company valuing the work of artisan women and selling their handsewn pieces at a price that pays them a dignified wage, I think of a social enterprise working with women in a village in Latin America... It is really inspiring to see this happening here in our country. Also, as the granddaughter of a seamstress and dressmaker I am so happy that these skills are being preserved and passed down!

    3 years ago

  • lacemakermj

    Melissa Mead says:

    I learned about Natalie when I came across her first book and was completely entranced! I have all her books and a ton of inspiration stemming from them. I grew up around sewing, knitting and other handcrafts and am lucky enough to be able to use those skills every day in my job and for my own enjoyment. I started hand sewing as soon as I was able to work a needle and was very resistant to learning the machine. After I learned to use a machine I began to neglect my handwork except when necessary. The combination of researching historic sewing for my job and Natalie's amazing books, has rekindled a love of the visible stitch for me. Thank you Natalie for being such an inspiration to so many women!

    3 years ago

  • MagnoliasnMuscadines

    Dallas and Dionne Matthews from MagnoliasnMuscadines says:

    I first heard about Natalie from my mom who is dying for one of her books. What a great gift this would be!

    3 years ago

  • InstrumentalMusicAZ

    Leslie says:

    love it love it. god bless america.

    3 years ago

  • katherinenortonmalek

    katherine norton malek says:

    Bravo !!! What a meaningful piece. The story alone makes me want to buy Alabama Chanin. Looking at the designs - I'd buy them without the heart-warming story. Talk about feeling good in an outfit! What could be better than women buying clothes made by women whose lives are made better by what you wear. Rah rah sis boom bah!!

    3 years ago

  • joriej54

    deb jordan says:

    inspiring, beautiful work with a vision to match. i would love to make these...

    3 years ago

  • rebourne

    Marni from rebourne says:

    I have seen Natalie's work in the past, but I somehow did not know about the cottage industry and community elements Alabama Chanin. How very inspiring and timely, as I have been dreaming of a similar scheme for my neighborhood in North Philadelphia. I would love to read her book and plan to get more information about her start up. Thanks for the dream fuel!

    3 years ago

  • moonofsilver

    Carolynn Bullard from moonofsilver says:

    Wow, her designs and dreams were admirable and the scope of her imagination is vast beyond my wildest dreams...a true icon and an amazing women!

    3 years ago

  • lindabrady2

    Linda Brady says:

    Beautiful handwork makes my heart beat a little faster. I just love it. What beautiful clothes. and a beautiful story. Good for you all!!!

    3 years ago

  • MazurkaDesigns

    MazurkaDesigns from MazurkaDesigns says:

    I have admired her beautiful work for a while now. I love the fact that it is made by local people in her community. Well done for persevering with your dreams!

    3 years ago

  • ClothDiaperFabric

    ClothDiaperFabric from ClothDiaperFabric says:

    What a great women. I love the vision and fair trade. We all need to get back to our hometown roots. Thank you for inspiration.

    3 years ago

  • gypsumrose

    Levi Emerson from gypsumrose says:


    3 years ago

  • PruAtelier

    Jeanne B from PruAtelier says:

    Hello to America's resurgence via the nurturing of design and the resultant success of the cottage industries! Good bye corporate, greedy, big box America.....and are the catalyst for the change and the good things to come! I love articles like this that showcase success against the odds!

    3 years ago

  • staceyjoy

    Staceyjoy Elkin from RedLipstickNY says:

    Absolutely beautiful film and work... I've been a hand sewer all my life, now getting back into it, loving every minute. Women make the world go 'round.

    3 years ago

  • smaine07

    Stacey Bowen says:

    Wow.. goosebumps! She makes me proud to call Alabama my home too.

    3 years ago

  • 63artlove

    Diane from LaughingWaveDesigns says:

    Lovely film clip and she does amazing work/designs..where are her pieces sold? Enjoyed this alot.

    3 years ago

  • bellehattie

    Jacqueline Harris from BelleHattie says:

    Thanks for sharing this story. It reminds me that each of us has something absolutely unique to contribute to the world.

    3 years ago

  • Stilllily

    Stilllily from Stilllily says:

    Amazing and so awe inspiring! Beyond impressed with her talents and work!

    3 years ago

  • 2TrickPony

    Rachel from 2TrickPony says:

    love the story, and the clothing. inspiring!

    3 years ago

  • 2vcreative

    Violeta Warner from QVintage says:

    Truly inspiring. Eric, awesome (two thumbs up) job on the film.

    3 years ago

  • moonula

    moonula from MoonulaVintage says:

    Gorgeous designs, inspiring story!!

    3 years ago

  • LeftHandedStudio

    Jessica Shyreve from LeftHandedStudio says:

    Amazing designs and the eye for detail. Love how she has been able to help her local economy.

    3 years ago

  • ADoseOfAlchemy

    ADoseOfAlchemy from ADoseOfAlchemy says:

    What an incredible story! My mother (MAMA!!!) is a 'Bama girl, and the tiny town she grew up in, Roanoke, was completely dependent on the cotton mill that dominated the center of life there. When the mill closed, it devestated the people of the area. For you to give the local artisans not only income that is so necessary but also a way to express their hearts in their work for Alabama Chanin goods, is amazing and beautiful! Now, if you just served my Grandma Edmondson's homemade buiscuits with Diamond Joe Syrup each morning to your artisans, you'd have the PERFECT company to work for! Thank you for setting an example that as many businesses as possible should follow..... the humanity in a product is worth the time, effort and heart that is put into it.

    3 years ago

  • ADoseOfAlchemy

    ADoseOfAlchemy from ADoseOfAlchemy says:

    The word "devastated" was missssspelled along with "biscuits".... guess you can tell I was excited!

    3 years ago

  • amybarber1

    Amy Barber from ellasuedesigns says:

    that is my dream! to employ local talent and to give myself and others a living wage. One day!

    3 years ago

  • VenusInBloom

    Sheryl Purcell from VenusInBloom says:

    You are an inspiration for a handmade life, thank you for the gift you bring to the world. I am inspired by the cooperative way you have designed your company and am so thrilled you have talented Alabama women sewing! I'm from Red Bay and went to college at UNA in Florence. If only I was there now I'd love to sew for you!

    3 years ago

  • origination

    Lori Risher from origination says:

    From one Bama girl to another...Kudos!! Her work and dedication to the areas of Alabama that are in dire need of assistance is admirable to say the least. I adore her garments and would love to own her book.

    3 years ago

  • BeccaSews

    Becca from BeccaSews says:

    Those clothes look amazing! I find it extremely interesting that she is allowing women to work for fair wages in such a traditional field. This is the same kind of work that women have picked up to supplement their income for hundreds of years. Awesome!

    3 years ago

  • bellybaloo

    Ericca from bellybaloo says:

    Such an inspiring woman!!!! Love this story!

    3 years ago

  • Ruthiebat

    Ruthiebat from Ruthiebat says:

    As a fiber artist I know how much work goes into these clothes and how devalued fiber work has become. Because of this I have to applaud someone who pays fiber workers a living wage and who values their skills. The clothes are beautiful, creative and original - Bravo!

    3 years ago

  • LoveFateJewelry

    Zurien Onn from LoveFateJewelry says:

    I am not eligible for the giveaway, but would still like to say: that was such an amazingly inspiring video! And I hope more people would see the value of handmade here in my country.

    3 years ago

  • HandmadeIsAllAround

    HandmadeIsAllAround from iammieOWLshop says:

    Gorgeous! Congrats on your feature!

    3 years ago

  • agentjane

    agentjane from agentjane says:

    What an inspiring story! I love that she looked to her roots for a solution and found a way to help local women at the same time.

    3 years ago

  • lightenupcreations

    lightenupcreations from lightenupcreations says:

    So inspired! Love everything about the clothing..and the story is incredible!

    3 years ago

  • prairiemusing

    Marcia Van Oort from prairiemusing says:

    Have loved her work since I saw her books. I admire her abiliites. Many work overseas with women to create a way to earn a living from their hand work, it is wonderful to see someone do it in the US where there is also a need for women to be able to earn a living from their handwork.

    3 years ago

  • Iknitoo

    Iknitoo says:

    I have been in love with hand sewing all my life. But I have been newly inspired by Natalie and her books which are alive with handwork. The beauty and care put into these pieces is both intimate and bold, revealing a bit of the artist in each stitch.

    3 years ago

  • hanagurl

    hanagurl says:

    I am so excited to have come across this story. I was a fashion design major in college and am always a little sad when so much of what is available to purchase is mass produced, so often off shore and with little or no style. It's wonderful that this very thoughtful creative and caring woman has found a way to create beautiful work and showcase the concept of a true cottage industry with all of the positive influence that it can have. I will continue to follow her work and look forward to seeing what the future holds for this terrific venture. Truly an American sucess story for everyone involved. Thank you to Etsy for sharing her story.

    3 years ago

  • PeaceCircle

    Christie Knight from PeaceCircle says:

    ...and the Universe says, YES! YES! YES!.. Enjoy your success, empowering others is the most magnificent gift you can give to another human being. What a wonderful and inspiring story.

    3 years ago

  • flyawakepdx

    Arati from flyawakepdx says:

    It is so wonderful to see someone living the dream and not stepping on anyone in the process. I love sewing, but it is so difficult to earn a living wage doing it. It's inspiring to see it in action. Thanks!

    3 years ago

  • vidsuc

    Vid Su from Shineonglamour says:

    Congratulations,Very inspiring ! Love what you do & do what you love. In New York hand sewing like this is extinct.

    3 years ago

  • msajtwo

    Angela White Smith from UniquelyAttainable says:

    I love local economy stories!!

    3 years ago

  • CityBlossom

    CityBlossom says:

    Very inspiring story. I love the ideas in her books.

    3 years ago

  • IlluminatedPerfume

    Roxana from IlluminatedPerfume says:

    Gosh, so inspirational! I was attracted to this story by of Natalie's beautiful silvery locks. Love what she has done in Alabama and her beautiful designs. This kind of story gives me hope that the economy is going to shift due to grass root visionaries like Natalie.

    3 years ago

  • tsheva

    Tracye Shearin from tshhandmade says:

    What a great, inspiring piece Americana! In this day and age where everything is happens so fast with technology ruling our lives, I am happy to see people going back to basics. There IS nothing like a handsewn, handmade item and although I think it is becoming more of a necessity, so much technology is stressful, I hope it will become more and more commonplace. Making things with your hands and minds is definitely food for the soul. Thank you for sharing this film with us Eric.

    3 years ago

  • tsheva

    Tracye Shearin from tshhandmade says:

    So many typos...see, I need to slow down! :)

    3 years ago

  • stikrz

    Gary Ostrander from stikrz says:

    this is very inspiring thanks for sharing!

    3 years ago

  • zhenja

    e.z. things from ezthings says:

    beautiful and inspiring! don't really know what else to say. the creations say it all!!

    3 years ago

  • FiddleHome

    Fiddle Home Studio from FiddleHome says:

    A true inspiration.

    3 years ago

  • Japonpon

    Japonpon from Japonpon says:

    Hand sewing is very popular in hi-tec/fast-fashion Japan where many folk don't have enough room to set-up a machine. The kimono has always been hand-stitched. Sewing by hand is taught to children from kindergarten onwards. It's a great thing to be able to do. If you sew your clothes by hand you realise you don't need to rely on machines and big business to shopping, shopping, shopping. You realise you don't need so many new clothes, all the time. You just need *good* clothes. As a child growing up in Australia, American-made clothes were always thought of as 'ichiban'. I still like to see 'made in USA'.

    3 years ago

  • mbstore

    mbstore from mbstore says:

    I just love your story on how you were living in a big city and how you wanted to have something original made but you couldn't get it done where you were. I like the fact that you went home and helped other people help you visualize your dream. Very nice. I have a feeling in me that i cannot even put into words. Your designs are beautiful. And yes, you have kept it in the USA.

    3 years ago

  • mattyhandmadecrafts

    Matejka Max from NattyMatty says:

    ...what I felt in my heart was right... Love this!!!

    3 years ago

  • LittleWrenPottery

    Victoria Baker from LittleWrenPottery says:

    Its nice to see so many women enjoying their jobs! I've worn handmade garments in the past and it really does make a difference

    3 years ago

  • L2Country

    L2Country from L2Country says:

    WOW...just stopped by Alabama's BLOG (shop) and I loved it!...Txs for sharing w/ us!..."L"

    3 years ago

  • FileUnderVintage
  • ktel1218

    ktel1218 from ktel1218 says:

    If only there were more of us doing this. I guess I better start now!

    3 years ago

  • thewoodendarner

    kathy says:

    The designs are beautiful. I love involving the community. There are several cottage industries in the NorthEast, it just makes sense to take advantage of the workforce at hand. To have a part in creating something beautiful as well as to be rewarded it for it, seems to me to be the perfect business plan.

    3 years ago

  • knitmystique

    Knit Mystique from KnitMystique says:

    Everythign about this article is tunning. Alabama, her clothes, her philosophy and the video!

    3 years ago

  • bylauragraves

    laura graves from bylauragraves says:

    Such an inspiration!

    3 years ago

  • PeaceStitchStudio

    PeaceStitchStudio from PeaceStitchStudio says:

    Alabama Chanin is amazing-- Natalie, the designs, the sewists, the localness! I'm a big fan of the slow cloth movement. Thanks for the great interview!

    3 years ago

  • Craftelina

    vik and ig from Craftelina says:

    Thank you so much for this feature! Enjoyed this video with great appreciation and joy of seeing things being done in such a beautiful and dignified way in clothes industry. Should be a great inspiration for many initiatives globally! Love and light to all!

    3 years ago

  • BmadeNEW

    rikki colacurcio from BmadeNEW says:

    Being someone who only sews by hand....ALOT, this woman's work stabs me ever so gently (sewing needle size) right in the heart. Being someone who's trying to start a social venture with my work, to empower women/families in poverty with simple sewing techniques, i am pressed to re-double my courage and discipline.

    3 years ago

  • ginielee

    Ginie from ginielee says:

    What a wonderful inspiration and a great way to really make a difference in an industry that really needs a re think right now!

    3 years ago

  • vanessaeight

    vanessa from midcenturydesignhome says:

    What an inspiration and beautiful garments, thank you for sharing.

    3 years ago

  • lunahoo

    lunahoo from lunahoo says:

    Absolutely beautiful designs!!Love your clothes!! Thank you for sharing this interview :)

    3 years ago

  • CloudLoveBaby

    Kathryn from CloudLoveBaby says:

    This is just beautiful! I've been reading your blog for a long time now, but this video really says so much more! Beautiful!

    3 years ago

  • Shoptastic

    Shoptastic from Shoptastic says:

    a beautiful story! I love her work!

    3 years ago

  • ivorybird

    Kathe from ivorybird says:

    Awe inspiring story, beautiful clothing and a priceless message.

    3 years ago

  • EastThomasLee

    Lee Thomas from EastThomasLee says:

    Wow! Beautifully done!

    3 years ago

  • EastThomasLee

    Lee Thomas from EastThomasLee says:

    I love her work

    3 years ago

  • penelopewho

    penelope holt says:

    It is so wonderful when people work together and care about the quality of life. Beautiful piece.

    3 years ago

  • alittlemorerosie

    Rosie from alittlemorerosie says:

    What a wonderful, amazing story that brought tears to my eyes. So thankful for such a wonderful caring person who would take the time to give derserving folks decent jobs. Amazing clothing!

    3 years ago

  • crossroadantiques

    Diana from crossroadantiques says:

    I love the idea of keeping an old tradition alive. The clothes are beautiful!

    3 years ago

  • dreadsandcurls

    Tanya from dreadsandcurls says:

    I admire this woman so much, and have her first book. Luv huh!

    3 years ago


    c. a. wilson from HOBBYHORSELADY says:

    What a lovely idea to find new ways of making a living for our own impoverished people while keeping old traditions alive. There are so many old traditional handicrafts that have have been "copied" by machines. These handicrafts just don't translate as well when made by machine. They were meant to be crafted by people's hands and those people added their own creative touches to each one. It makes my heart sing to know someone is keeping these traditions alive and, maybe in the process, helping build dignity within our own neighborhoods.

    3 years ago

  • esmeraldadesigns

    christina from esmeraldadesigns says:

    Amazing and empowering!!!!

    3 years ago

  • AmyCanSew

    Amy K from AmyCanSew says:

    I will have to go out and get the first book right away! Love her ideas.

    3 years ago

  • ShaggyBaggy

    sharon schneider from ShaggyBaggy says:

    what an amazing story! and beautiful work here!

    3 years ago

  • jmark5

    Jeanie from jmark5 says:

    Love this story; I have also been sewing most everything by hand so I love this concept!

    3 years ago

  • paperbreezes

    Ronda Smith from paperbreezes says:

    Blessings to Natalie for the gift she has and the heart to share it! She recognizes that they need each other - her and the artisans.

    3 years ago

  • thefuzzypeach

    thefuzzypeach from thefuzzypeach says:

    There is nothing not super wonderful about the Alabama Chanin group. I love the books, the garments, the front-woman, everything. I have made a piece inspired by her first two books, and it was amazingly difficult and gave me a wonderful respect for her artisans. When I grow up, I want to work for Alabama Chanin. Until then, I guess I'll keep DIYing her beautiful designs.

    3 years ago

  • evanshelen

    Helen Evans says:

    I saw Alabama Chanin in Vogue several years back and have admired her work ever since. What she is doing is something that more designers should attempt, production in the USA. With the current economic situation we could benefit from the additional jobs and a revitalization of the garment industry in the USA.

    3 years ago

  • robinde

    Robin from robinde says:

    beautiful film! i love her story and would love to learn more about the sewing techniques employed by her artisans. thanks!

    3 years ago

  • jarck101

    Lisa Arney from jarck101 says:

    I love her ideas. How wonderful to have some things made with quality in America!

    3 years ago

  • linnyward

    linnyward from linnyward says:

    the clothes are absolute magic....

    3 years ago

  • LindaSchaeferGallery

    Melinda Schaefer from LindaSchaeferGallery says:

    Beautiful designs I love the one of a kind, handmade styles and made in the good ol' USA!!!

    3 years ago

  • rescuedthreads

    Kira Boyd from rescuedthreads says:

    My hero!!!!!!!!!!!!!

    3 years ago

  • rescuedthreads

    Kira Boyd from rescuedthreads says:

    My Hero!!!!!!!!!!! Seriously...long time fan

    3 years ago

  • ElegantElementsOnlin

    Beverly from ElegantElementsOnlin says:

    Such an inspiring story. Beautiful clothing, handmade has a spirit all it's own.

    3 years ago

  • samnkerry

    Kerry Moody says:

    Love it! I live in Alabama and this is so appreciated! I learned to sew when I was younger and look forward to sewing some of Alabama Chanin inspired items!

    3 years ago

  • ThePattypanShop

    ThePattypanShop from ThePattypanShop says:

    Great feature! Lovely designs!!!! My mom first taught me to handsew before I was allowed to use a machine!!

    3 years ago

  • ccoggins

    Carol Coggins from AmericanGirlClassics says:

    I saw a special on this on TV. I was impressed as a life long seamstress, more impressed as a southerner that someone is doing what it takes to help an area with a depressed economy, yet so full of so many talented people. Good Job!

    3 years ago

  • megk8199

    Megan Morris from MadebyMegShop says:

    Beautiful story, thank you for writing about this. I wish there were more people out there willing to take a chance and try to produce some good in this world by helping out their friends and neighbors. I, for one, am inspired.

    3 years ago

  • graciemay

    Meagan Buch from graciemay says:

    I love Natalie's design aesthetic and drive to push for what she believes in.

    3 years ago

  • noblegnome

    Anna Edwards from noblegnome says:

    One of those success stories that should be told to high schoolers to inspire and show them that hard work pays off.

    3 years ago

  • bestlovedchild

    Cathryn Lane from BestLovedChild says:

    Love her designs but the idea of using local workers instead of sending the product overseas makes the clothing morally acceptable. Also love that she shows any home sewer how to duplicate her designs so they are accessible to all.

    3 years ago

  • zippybubblelips

    zippybubblelips from saltydogvintage says:

    I love the idea of creating and supporting a local economy. I was turned on to Alabama Chanin by my Astrology teacher, she brought in a book to my salon and I was enchanted by what I saw and decided at that moment that I wanted to do this.

    3 years ago

  • blillystudio

    blillystudio says:

    I have loved Natalie's work for a long time. I got a chance to see her beautiful work up close at a trunk show in Memphis Tn. I would love to have a copy of the book. I have three daughters who would be very happy to receive my handiwork for Christmas.

    3 years ago

  • skebrumley

    skebrumley says:

    Brings Tears to my eyes. I respect Natalie for sharing her "gift" and encouraging the community as if we are her familiy, to create and HOW to create. She nurtures us not because it is a requirement, but because it comes from her heart. She has made a spirit of people who feel fulfilled because she is not afraid to reveal her wisdom. I believe this is the aurora that surrounds Natalie and enables the "wow" to happen. Simply, I want to Thank You for brings me energy for my artistic soul.

    3 years ago

  • pumpkinspices

    Abby Marshall says:

    Really beautiful designs.

    3 years ago

  • coldfeetjewelry

    coldfeetjewelry from coldfeetjewelry says:

    great video. very inspiring, thanks.

    3 years ago

  • LoupBelle

    LoupBelle from LoupBelle says:

    Very beautiful and inspiring! :)

    3 years ago

  • stillwatersstudio

    Sherry Scheitel from stillwatersstudio says:

    The video made me cry also. It's such a beautiful, contemplative thing the do, hand sewing something. I am falling more and more in love with handmade. I've been following Alabama Chanin for several years. Thanks you for featuring her work.

    3 years ago

  • SassySisterVintage

    Kim Strozewski from SassySisterVintage says:

    I moved to Alabama from Florida close to 10 years ago when my husband got a job here. I recall hearing several people say that they worked in a textile mill that had recently closed down when I first moved here. I know of several vacant ones in South Alabama. So I relate to what Natalie is saying about people loosing their jobs who worked in the textile industry. She's doing a wonderful thing to have local people work for her! Wonderful clothing as well.

    3 years ago

  • treesinterabithia

    Anne Kirk from HeathandMoor says:

    I am enthralled with this story! I have never heard of the woman or company before but this story has peaked me interest and I'm off to read more!

    3 years ago

  • Tonia

    Tonia from Tonia says:

    Alabama Chanin has inspired me to make my own wedding dress! I own another one of Natalie's books and I just can't get enough of her gorgeous inspiration. Congrats to her entire team for making their mark in this world and in such a positive way.

    3 years ago

  • spiritbear2

    spiritbear2 says:

    So incredably beautiful!!!!! These are the clothes I want to wear. So inspiring I will have to get the book. Thank you Natalie for your vision and sharing it.

    3 years ago


    Sara from PSILOVEYOUSkinCare says:

    Great story!! What a wonderful way to give back to a community and create beautiful pieces of clothing.

    3 years ago

  • janieandjulia

    Helen says:

    I'm from a town in North Carolina that has been hugely affected by the closing of textile mills. And, as a sewer/quilter, I hugely appreciate what the Natalie has done for the sewers of Alabama. What an incredible story!

    3 years ago

  • pocketsize

    pocketsize says:

    Inspiring! I have seen her work before, and I really like it. Now I love it more, having seen some of the seamstresses enjoying and taking pride in their work.

    3 years ago

  • silverlily786

    Fatema from SilverLilyJewelry says:

    Although I am not eligible for the giveaway I had to comment!,I have admired Alabama Chanin's work since I had seen a feature on! beautiful well made garment's sourced and worked locally!

    3 years ago

  • scottiejo

    Scottie Hill says:

    I LOVE this. Notice she said 'relationship' and meant it. It's not a supply chain to her. It's a relationship. Bravo!

    3 years ago

  • SquidWhaleDesigns

    Elizabeth McTear from HonestAlchemyCo says:

    This is incredible and inspiring. Myself and Sarah of SquidWhale are working towards our own solutions for handmade sustainable and considered clothing (at least for ourselves, maybe for the shop). Beautifully made pieces and such a great revitalization of a community. Great lessons to be taken from this!

    3 years ago

  • bvegso

    Brittany V says:

    Such beautiful clothing and a great organization. As I'm just jumping into sewing, this would be great!

    3 years ago

  • byloomandhyde

    Alexandra Ritchie from byloomandhyde says:

    Amazingly inspiring - just love the honesty of it all...

    3 years ago

  • Cottagegarden

    Sarah Sullivan from Cottagegarden says:

    Oh wow that is amazing! The clothing stunning! Yes please add me to the giveaway! Sarah

    3 years ago

  • noodleandlouvintage

    jenn from noodleandlouvintage says:

    such a beautiful story and i absolutely adore the clothing... wonderful!!

    3 years ago

  • noodleandlouvintage

    jenn from noodleandlouvintage says:

    such a beautiful story and i absolutely adore the clothing... wonderful!!

    3 years ago

  • offsitelab

    trace says:

    Detail and vision.... the near and far of a beautiful piece, or, one's contirbution and participation in community... Inspiring to see such a successful grafting of soul and craft.

    3 years ago

  • alance84

    BHB from BassetHoundBoogie says:

    I have your book on my Amazon wishlist, and I can't wait to get my hands on it! My home state is Alabama, and it brings me joy to know that you are supplying people with a way of life!

    3 years ago

  • TwistedTinkers

    Marla McCoy from TwistedTinkers says:

    What a fantastic opportunity! Keep up the wonderful and inspirational work. xx Marla

    3 years ago

  • jillybeanvintage

    Jillian Abernathy from jillybeanvintage says:

    This story and short film is so inspiring, not only with the creative aspect, but just the human kindness factor. It made me want to challenge myself, not only as a seamstress, but to be more conscious of those around me. It is absolutely beautiful!

    3 years ago

  • mindycarlene

    mindycarlene says:

    The Alabama Chanin books and web site are truly inspirational! So very beautiful. I am completely ham-handed, but Natalie makes me feel as though I just might have it in me to do this.

    3 years ago

  • lindamiller937

    Linda Miller from Threadbender64 says:

    I so admire those who have a passion for sewing from the heart and enjoy the process of creating something so special. I think more and more people are beginning to appreciate this. Thank you for sharing this heart warming story.

    3 years ago

  • takingshape

    Aleta Ford Baker from AletaFordBakerDesign says:

    Have admired Natalie's work ever since Project Alabama - keeping alive the art of hand-stitching!

    3 years ago

  • ecochic

    meadow from ecochic says:

    such amazingly beautiful clothing. the passion and balance behind each piece is really inspiring. the clothing like a quilt seems to each have its own journey. if only one day i can be able to tell such an inspiring success story about my work growing with my community..... dreamy! Natalie Channin.... fashion hero!

    3 years ago

  • SouthernCarnival

    SouthernCarnival from SouthernCarnival says:

    As an Alabama native I am thrilled to see this company thrive. The decline of the textile industry in our state changed lives and restructured towns. The textile heritage of the South is rich and diverse, especially in Alabama. From the the Gees Bend quilts to the Mobile Mardi Gras regalia. Our local population, especially the women, have always produced exquisite textiles, often out of necessity. It comes as no surprise to me that this stunning line of clothing is made here by our people.

    3 years ago

  • fredandlulu

    Anna Zerega from fredandlulu says:

    what a beautiful video about beautiful women. so inspiring...

    3 years ago

  • sunflowermoonshine

    sunflowermoonshine says:

    What a wonderful story. Using unemployed individuals to assist with her line of clothing.....remarkable! I have never heard of Natalie Channin until today, and I am extremely impressed. Absolutely beautiful clothes.....I love them. Congratulations Natalie! From a Tennessee girl to an Alabama are good!

    3 years ago

  • LolasEtsy

    LolasEtsy says:

    I adore the Alabama Chanin aesthetic, like many things southern, there is a sad and inspirational back story. It is because of folks like Ms. Chanin and her artisians, I am so proud to say I live in Alabama.

    3 years ago

  • InnerWild

    Flora from InnerWild says:

    mindycarlene introduced me to Alabama Chanin a few months ago - sublime. inspiring.

    3 years ago

  • MichelleTan

    Michelle Tan from MichelleTan says:

    This inspires me to start sewing even more by hand

    3 years ago

  • CleverChar

    Clever Charlotte from CleverChar says:

    Thank for featuring Natalie, her work and her mission in this Etsy story--what a nice way to start my day! I have long admired Natalie's commitment to design, the environment and her employees. Her first two books, artworks in themselves, have served as an inspiration for me, and I can't wait to get my copy of her latest. Thank you, Natalie, for giving so much!

    3 years ago

  • myhermitude

    Debi Bender from myhermitude says:

    Natalie's story inspires me! Thank you for sharing it on Etsy. I could fall in love with this design line. It makes me want to start sewing again...

    3 years ago

  • lscrabtr

    lscrabtr says:

    love it! first saw the work with the heath ceramics collaboration, and it's been interesting learning more about the design behind the name! the work is gorgeous.

    3 years ago

  • Splinkville

    Splinkville from Splinkville says:

    Viva La Hand Sewing!

    3 years ago

  • NoirGriffon

    Lisa Crawford says:

    I discovered, Project Alabama, Natalie's initial introduction into ready to wear in an Indianapolis, IN boutique. The buyers were forward thinking regarding what to offer to their well traveled client base. The garments were sewn by loving hands and pieces of wearable art. Natalie, your work has literally altered so many lives in a positive direction. Thank you for branching out, sharing not only your story, but the story of those women who were gifted with talent and helping them elevate themselves & their families, and continueing to bring the "Alabama" mission even further with your latest published works. You and the Alabama women are role models to us all that change is possible and being skilled in any type of textile fabrication, knitting, weaving, sewing, spinning, stumpwork is a art form of expression. Thank you, Lisa Crawford @

    3 years ago

  • baylydog1

    Emily says:

    I cracked open my copy of Alabama last night in an attempt to get out of a funk, it worked...then I ran across this highlighted piece today, carrying me through to not only ending my day yesterday looking at great design and dreaming, but also starting my day off today with inspiration, too. Thanks Natalie!

    3 years ago

  • briannasid

    Brianna Stack from briannasid says:

    The work is so lovely! And what a wonderful idea. So glad we are moving towards a more sustainable culture!

    3 years ago

  • DeathByVintage

    Jypyse from DeathByVintage says:

    My grandmother and my favorite aunt were employed by the textile mills their entire lives. All the southern textile mills have long since moved overseas, leaving so many women who relied on the extra money earned with no way to help support their families. Miss Natalie is a true Southern Belle and a sweet soul to help so many needy people. Who says the south ain't got soul? xoxo jypsye

    3 years ago

  • Raimbowtree

    Elektron Raimbow from Raimbowtree says:

    I love her stuff so much!

    3 years ago

  • TirzahCo

    Beverly Kingwood from TirzahCo says:

    Awesome video! I love her work and that she developed her whole company within the community. I wrote a business plan for my clothing company and included Natalie as a example of how I want my business to be. We have to take a stand and create jobs here in the USA. Their are so many skilled workers here and whats so funny is that hand made was what this country was founded on. I give huge props to her and she is my inspiration. Much Love!

    3 years ago

  • Rustyangelfiber

    Angie Forget says:

    What an absolutely amazing and inspiring story. To see the joy on those employee's faces and to know they are doing something they love while still being able to support their families is inspiring. I've always had difficulty with sewing machines so have never really got into sewing. But this movie just reminded me that I spent months every weekend with my grandmother learning how to sew by hand all those beautiful stiches. I'm inspired to try again! So wonderful thank you!

    3 years ago

  • pinksnakejewelry

    pinksnakejewelry from pinksnakejewelry says:

    Wonderful Film!!! Love the clothes- BEAUTIFUL!!!!! Would love to learn how to sew more then the basic stitch!!!

    3 years ago

  • vintagegreats

    Donna from vintagegreats says:

    Love her work. So inspiring!

    3 years ago

  • ArtandArtisan

    Jane from ArtandArtisan says:

    One woman with a vision can indeed change the world. Alabama Chanin is a brilliant concept by a woman with both a heart and a sound head for business. The Southern textile industry was once one of the most important in the world. Natalie Chanin and her designs are a blessing for the highly skilled workers displaced by those with lesser vision.

    3 years ago

  • tylerja

    tylerja from tylerja says:

    Her designs are stunning! So excited to see this feature!

    3 years ago

  • Tadamjewelry

    Allyson Mellone from allysonmellone says:

    A few years ago I worked at a museum that exhibited garments that represented aesthetics and techniques from around the world. There were several pieces from Alabama Chanin that were included in the exhibition. I condition reported each piece - my eyes and hands examined the cut and structure, seam and stitch. It was an uplifting day to spend time with those pieces. Alabama Chanin affirmed my view that art through the process of handcrafting and innovation represents the best of who we are. Human creation. The reason why I choose, and remained until recently, in museum work.

    3 years ago

  • 3mapleavenuedesigns

    Corinna Milliken from 3mapleavenuedesigns says:

    As we say here in MA "AWESOME"!! "AWESOME"!!

    3 years ago

  • Thinque

    Thinque Design from Thinque says:

    WOW! Never knew! Alabama Chanin is an amazing example and story for us all warm and inspire our creative hearts. Thank You!

    3 years ago

  • blackrabbitsilver

    karen from blackrabbitsilver says:

    Just ordered Natalie's two books on-line - can't wait to get them!

    3 years ago

  • memaPatty

    memaPatty says:

    Seeing the pleasure on the faces of the sewers as they make items to last a lifetime is priceless. Natalie Chanin has reminded us that women can make a positive improvement to our world. I would love to have the chance to attempt to make one of her designs.

    3 years ago

  • beetlebottomdesign

    beetlebottomdesign from beetlebottomdesign says:

    Luv It! I never would have thought of making clothing without using a machine at all. I will have to try it. I spend a lot of time at soccer practices and games with nothing to do during down times. Being able to work on things there would be great!!

    3 years ago

  • thevelvetheart

    Melanie Beth from thevelvetheart says:

    Beautiful story!

    3 years ago

  • LCooperDesigns

    LC Cooper from LeMaisonBelle says:

    A truly inspiring story – thanks for sharing!

    3 years ago

  • hafvalla

    Jenn Reimels says:

    Wonderful combination of talent, drive, business sense, and most surprising, ethics! Great to see that success can happen in your own backyard.....

    3 years ago

  • RapscallionVintage

    RapscallionVintage from RapscallionVintage says:

    What a beautiful story! From a family who grew up in the South with members still residing, thank you artisans of Alabama Chanin for inspiring growth and hope.

    3 years ago

  • twentytwotwenty

    twentytwotwenty from twentytwotwenty says:

    What a wonderful story! Natalie is an amazing woman, very inspiring!

    3 years ago

  • kwguerra

    Karen says:

    This is so right! I'm starting on my first skirt. I know it will take more time than using a sewing machine, but I know it will be worth it.

    3 years ago

  • ezliving

    ezliving from ezliving says:

    Beautiful work! congratulation! Thank for sharing!!!

    3 years ago

  • enjoitherhythm

    James Bennett says:

    Oooo me likey :)

    3 years ago

  • sewlola

    lola from dearvintagecupboard says:

    The stitchwork and clothing are exquisite! I visited the website and each piece of clothing and accessory left me in reverie. :) Thanks for sharing the story. I would love to learn through Natalie's book, it is so inspiring!

    3 years ago

  • Glabella

    Glabella says:

    I just discovered their work and I'm more than a little obsessed!!

    3 years ago

  • mcgrossman

    mcgrossman says:

    What a beautiful little film with a very inspiring subject. I read the AC blog all the time. It was nice to see Natalie in a "motion picture"(<:

    3 years ago

  • LoveTheBaby

    Allison Moss from LoveTheBaby says:

    Natalie, thank you for what you are doing. It is inspiring to people like me who love to do handwork to see that you are calling on locals, people in the community, to contribute their time and talents to make the fine clothes of Alabama Chanin. It esteems the local population and their skills and the end results are rewarding for you, for them, for your customers, for everyone.

    3 years ago

  • dolphinwhales

    erin williams says:

    Watching those women makes me want to go pick up a needle right now.

    3 years ago

  • uniquetouches

    Jo Wyrosdick from uniquetouches says:

    I have always enjoyed looking at these books for sewing ideas. Her garments are lovely. Jo

    3 years ago

  • alfalfasprout70

    alfalfasprout70 says:

    I love the peace of watching them hand sew. Inspiring. Sharon

    3 years ago

  • EmSewCrazy

    Emily from EmSewCrazy says:

    Wow! Beautiful garments! Never heard of her before and find it fascinating that she has made a business out of hand sewing! Supporting her community like she does is amazing as well! So inspiring!

    3 years ago

  • SusiesBoutiqueTLC

    SusiesBoutiqueTLC from SusiesBoutiqueTLC says:

    Great feature.Beautiful clothing. :)

    3 years ago

  • FairyLynne

    Randi Kuhne from FairyLynne says:

    Art you can wear...from a company with heart. Love it!

    3 years ago

  • JoWishes

    Jo Rudd says:

    Beautiful clothing. This is the first time I have seen her work and I am inspired and just happy that her business can be profitable whilst providing an income and a fulfilling occupation to local artisans. It just goes to show what an impact one person with a vision can make.

    3 years ago

  • LisasLittleCreations

    Lisa Aldrich from LisasLittleCreations says:

    Finally a feature on my favorite State!! Since 2002, my daughter Allison and I vacation twice a year or a month during the summer in Northern Alabama. I love all the handmade items we find each and every Saturday at the Mountain Top flea market - from Florence to Anniston Al hitting all the areas boutique, shops, & yard sales . It is where I first fell in love with quilts and home decor and clothing handmade. I have Natalie's book Alabama stitchin- it's awesome. Thank you so much for featuring Natalie she is truly inspiring!

    3 years ago

  • fourlittleowlsmaine

    fourlittleowlsmaine from fourlittleowlsmaine says:

    What a lovely and inspiring article! Thank you.

    3 years ago

  • recklessdriving

    recklessdriving from recklessdriving says:

    I have admired Natalie & her philosophy since the first time I picked up one of her books a few years ago. The styles and methods are timeless and endlessly inspirational. Reading over a technique of hers in a book always gets me thinking about my grandmother & that's something that always makes me smile & feel connected to her.

    3 years ago

  • jpspringfiel

    Pearl Springfield from ZoeGraceBlooms says:

    An inspiring story that shows great respect for the talents of those who need a path to success. One person can make such a glad that Natalie lead the way...

    3 years ago

  • FunkyTreasures

    Danneel from FunkyTreasures says:

    My heart has stopped in awe! I am near tears as I think back to the nights I would sneak into my grandmothers sewing room and watch her put the finishing touches on a garment that she had hand sewn, from start to finish. What a wonderful story! Thank you!

    3 years ago

  • alisontauber

    alisontauber from alisontauber says:

    So happy to see Etsy bring attention to such a talented artist. Natalie Chanin is inspirational!

    3 years ago

  • mangoavenue

    Kimberly Ott from mangoavenue says:

    What a beautiful story about such an inspirational woman! Natalie's business model is wonderful and gives me plenty of food for thought! I appreciate being given the insight on how to improve the economy and community in which we each live. I never tire of reading about topics such as this! I only become more motivated to improve upon my own skills and products and to impress upon others the beauty of handmade :)

    3 years ago

  • mbooth1

    mbooth1 from mbooth1 says:

    Wow. Seeing the actual artisans at work and listening to Natalie Chanin speak brings Alabama Chanin to life! So inspiring!

    3 years ago

  • starsparrow

    Ashley Boccuti from starsparrow says:

    I am a huge fan of Natalie and Alabama Chanin. She has inspired me to live more sustainably, and this year I committed to only buy things I could not make myself. So far, I've been handsewing all my own clothes this year!

    3 years ago

  • KristinOliver

    Kristin Oliver from KristinOliver says:

    Oh, I love this! - Power to the Local -

    3 years ago

  • FusedNTwisted

    Marcia Weaver from FusedNTwisted says:

    This is one of the most uplifting posts I've read in ages. I have two toddler dresses--maybe a baby dress too--that were completely handsewn by my mother many, many years ago and I marvel at the talent and skill she showed on these treasures. I love your idea about sharing your secrets and showing others how to use them. I also love that your ideas are being warmly embraced, Natalie--and that you pay people living wages to do the work. We can be the change! Awesome post.

    3 years ago

  • charlottelst

    M Farrington says:

    This is lovely and inspiring. Sustainability and wonderful designs.

    3 years ago

  • stimama

    stimama from stimama says:

    i have been so inspired by natalie. each new project i start, involves more hand sewing and less machine. this southern girl is in love with the pace----slow!

    3 years ago

  • Terazul

    Terri Espinosa from WiseHearted says:

    Love, love, love, Alabama Chanin!!! : )

    3 years ago

  • threadlady58

    Robin McSwain from TangledThreadShoppe says:

    I love your story. It is so inspiring. Can't wait to get the books listed and find more inspiration. Thank you for bringing back hand and needlework. i do believe I'm going to start doing my 'own' designs

    3 years ago

  • andiespecialtysweets

    Jason and Andie from andiespecialtysweets says:

    Very inspiring and encouraging!

    3 years ago

  • ShinyRockDesigns

    Kathy Likos from Likos says:

    I am amazed by this woman and her desire to help others help themselves. I am equally amazed at the beautiful craftmanship!

    3 years ago

  • amandasma

    amandasma says:

    Reading about the Alabama Chanin clothing business is as close to a spiritual experience I have ever had. I love the whole idea behind Natalie's business. I so wish I could be a part of it. The world is so lucky she is here.

    3 years ago

  • 5gardenias

    kathi roussel from 5gardenias says:

    So lovely to see and hear Natalie Chanin describing her business from its beginnings to the here and now. I've been drooling over her amazingly beautiful designs since the first day I laid eyes on one of her pieces some years back. Natalie is such an inspiration -- her success so well deserved and I salute her for giving women of her community a beautiful way to earn a wage! Fabulous post!

    3 years ago

  • MissSolemnis

    MissSolemnis says:

    Beautiful business philosophy and beautiful designs. We need more Natalies in the world.

    3 years ago

  • NestnHome

    Julia Morehead from NestnHome says:

    I have loved Natalie's designes ever since I first stumbled onto her first book a few years ago. I think that her sustainability practices and business practices are what we all should strive to emulate in our own shops.

    3 years ago

  • greenmtnmama

    greenmtnmama says:

    My great grammas and my mama taught me how to stitch.I have to do it everyday or my day doesn't feel right.Thank you for your books.Your clothes are the most beautiful I have ever seen.

    3 years ago

  • mexicodeb

    mexicodeb says:

    I was so impressed by the film and the message presented. Handmade has such a negative connotation to most people. I appreciate how this is refuted and the talents of these wonderful women are respected.

    3 years ago

  • lingane

    lingane says:

    Right on so many levels...

    3 years ago

  • pepija

    pepija says:

    I have just dabbled in her techniques. Seeing the results develop on my reverse applique customised t-shirt was amazing and exciting. Makes you appreciate how much work goes in there to create a complete garment. I really enjoyed seeing the artisans having other jobs and doing Alabama Chanin garments.

    3 years ago

  • shuqi

    Emily Lim from shuqi says:

    the whole part just so creative and beautiful:)

    3 years ago

  • suzanneartist

    Suzanne Urban from SmirkingGoddess says:

    These are the kind of stories I look for. How creative people can positively impact a community.

    3 years ago

  • jamiedean

    Jamie DiEmidio says:

    I have been a huge fan of Alabama Chanin since I first saw her work on the front cover of Fiber Magazine.I grew up with my mother in the women's wear industry in N.Y.C and would just love a job with her company!

    3 years ago

  • brittschmiesing

    brittschmiesing says:

    i love her style. one day i will have a closet full of hand sewn jersey wear. i have made several pieces already and always look forward to peeks at any of her new designs.

    3 years ago

  • TurtleStarStudio

    Lynsi Pasutti from TurtleStarStudio says:

    Wonderful wonderful! A sustainable business model and celebration of beautiful handmade goods.

    3 years ago

  • HummingbirdFactory

    HummingbirdFactory from HummingbirdFactory says:

    Wow and more wow. I've been in awe of this woman for some time - amazing story.

    3 years ago

  • stampalina

    k a t from stampalina says:

    I've checked her books out from the library many times, but it would be great to be able to work with the patterns. Thanks for the chance to win a kit!

    3 years ago

  • Sorka

    Sorka says:

    Natalie has helped me slow down and really take a look at valuating my own work. That's hard for me some times, especially the slowing down part!

    3 years ago

  • thepolkadothen

    thepolkadothen from ThePolkaDotHen says:

    Would love to try her techniques.

    3 years ago

  • StitchInHeat

    Kate Westlund from SelbyGeneral says:

    Beautiful clothes and a beautiful video! AND an inspirational story to boot! So cool.

    3 years ago

  • AnnaHaikuDesigns

    Anna B from AnnaHaikuDesigns says:

    As a fellow hand stitcher I was thrilled to find one with the gumption and grace to make a business here in the US, based on local talent and a living wage. Natalie you are a beautiful and inspiring relfection of artist, business woman and social activist of the highest order. It has long been my goal to put together a business using the talents and skills honned in years of crafting and quilting. I am so excited! Northern Cali anyone?

    3 years ago

  • cherylbennett

    cherylbennett says:

    So inspiring! I recently finished making one of Natalie's skirt designs and discovered that I love hand-sewing. I look forward to making many more pieces from this treasure trove.

    3 years ago

  • efradkin

    Elyse Fradkin says:

    Between these garments and the kantha quilts coming from India, I'm feeling very inspired about repurposing materials that I otherwise would have thrown away. Paying people a living wage, when they have long been without one, is wonderful, too.

    3 years ago

  • acorngirl

    Mary Eld from acorngirl says:

    Truly inspiring. :)

    3 years ago

  • adjjsj

    Jennifer Johnson says:

    Lovely film! I'm a great admirer of the Alabama Chanin ethos and aesthetic.

    3 years ago

  • electricxstars

    electricxstars says:

    Keep up the amazing work!

    3 years ago

  • ailaspi

    ailaspi says:

    This is just beautiful craftsmanship. Amazing. I love the dedication of all these artists and the quality of all the pieces. Really amazing. Why buy clothes from outside of this country when you can find amazing pieces at "home"?

    3 years ago

  • Lilster

    Lilster says:

    such an fantastic company run by inspiring people!

    3 years ago

  • KiraFerrer

    Kira Ferrer from KiraFerrer says:

    Thank you for sharing this inspirational story! And, the clothes are absolutely gorgeous!

    3 years ago

  • kgarver

    keri hallau says:

    I have been so impressed with the whole package that Alabama Chanin represents, from using locally/regionally sourced organic cotton, to providing flexible income for mostly women, and generously sharing the patterns and ideas created by Natalie and her team, not to mention the simple brilliance behind the designs. I have never ever been so enamored by a company and a concept and a community. keep up the amazing work and thanks for sharing it with us all!

    3 years ago

  • leeandgenie

    leeandgenie says:

    Absolutely inspiring....I have followed the growth of Alabama Chanin for years. In fact, Ms. Chanin is included in my personal inspiration journal. Beautifully crafted clothing and business savy. Proo positive it can be done.

    3 years ago

  • tookyathome

    Rebecca Smith says:

    What lovely eye candy. Have seen your books in bookstore, but that is obviously not the whole story. I am familiar with the Japanese craft book model, where they sell the books, fabric and notions. But you also sell the finished product. Thanks

    3 years ago

  • riverstarstudio

    Lisa Manchester from riverstarstudio says:

    I have all three of Natalie Chanin's books and have loved her designs since the days of Project Alabama. I admire the idea behind the company and how her company allows people to continue time honored traditions. I have made a few of the items in the books using recycled t-shirts and thrift store found cotton jersey. And although I'm a very proficient at sewing on a machine, nothing beats items that are hand sewn. It is amazing how such a simple material like jersey can be transformed into something with a look and feel of richness that can't be matched. I thank Natalie for allowing the public free access to her designs and ideas.

    3 years ago

  • mellowmine

    Colette from mellowmine says:

    What an inspiring idea and way of life. I think its much more fulfilling to share with others, than to go it alone, to try to reach our goals.

    3 years ago

  • DielleDesigns

    Dielle from DielleDesigns says:

    I've read a couple of her books and have loved them both. This looks absolutely wonderful!

    3 years ago

  • erinsmith966

    Erin Smith says:

    Thanks for the story, it's exciting to hear about a designer making the effort to employ craftswomen and men and pay a living wage.

    3 years ago

  • Michirr

    Michirr says:

    Lovely work. It reminds me of traditional Indian sewing work - which of course is all done by hand.

    3 years ago

  • suriyadesigns

    suriyadesigns from suriyadesigns says:

    Truly inspiring~

    3 years ago

  • TribalImages

    Madeline Yellow Hawk Corey-Thomas from TribalImages says:

    Just wonderful. How can I see more?

    3 years ago

  • Karramandi

    Yvonne Smith from Karramandi says:

    Such a heart warming story. It's such an inspiration to find someone who gives back to the community and appreciates that community. Very refreshing. Thank you so much for sharing your story.

    3 years ago

  • bricolagegirls

    bricolagegirls from bricolagegirls says:

    We have been working & starting a sewing initiative in Juarez, MX. I am sooo happy to hear other people doing the same work really well. All our clothes are handmade--the question is by who. Were they paid a fair wage? I love your story!! Empowering people is a life calling.

    3 years ago

  • LastofthePageGirls

    LastofthePageGirls from LastofthePageGirls says:

    Great story, I'm always happy to learn about folks like Natalie.

    3 years ago

  • BusyMomDesigns

    Tricia Roberts from BusyMomDesigns says:

    Such an inspiration. Not only is her work beautiful, but the concept is genius. These books will be on my must read list!

    3 years ago

  • pappirmynd

    Anna Fortenberry Julia from pappirmynd says:

    A couple of days ago I was trying to remember her name because of a story I read a few years ago and here it is. Love this story and so glad to see it here!

    3 years ago

  • yellowpony

    yellowpony says:

    How did I not know about this before? So gorgeous!

    3 years ago

  • mypepitas

    mypepitas says:

    I am a long-time fan of this company, its founder, and her philosophy. Having sewn a couple of items from the book series I can fully appreciate the amount of work that goes into each one, and I only wish I could purchase an entire Alabama Chanin wardrobe!! It was lovely to see Natalie herself in the film, as well as some of the women she employs. Thank you!

    3 years ago

  • buggabu

    michelle from michellerealini says:

    I am such a long time admirer of Natalie and her work, she is so talented and creative, especially in her methods of growing a strong business.

    3 years ago

  • tlasichak

    theresa says:

    the work..inspiring..creative..innovative..the designs fan here.

    3 years ago

  • DruthersBizarre

    Jennifer Elmore from DruthersBizarre says:

    ...made me cry with happiness.

    3 years ago

  • fawnrelic

    Kate Dombrowski from fawnrelic says:

    Love Alabama Chanin! I buy their organic cottons to make some of my scarves with. The quality is fantastic!

    3 years ago

  • cindylanier1

    cindy lanier says:

    these clothes are so beautiful. i've never seen anything quite like them. i want all 3 books and a kit and.... i want to make something using these methods. gorgeous! i am so encouraged too to see someone paying fair wages to textile artisans. this is such a contrast to sweat shops. yeah for alabama chanin!!!

    3 years ago

  • ngdesigns

    ngdesigns from ngdesigns says:

    very inspiring. her web page is my go-to place when I want to see something pretty.

    3 years ago

  • ThreadTrekker

    Amber Compton from ThreadTrekker says:

    As an Alabama native, I'm so proud of what this company stands for and the passion they have for beautiful hand stitched artwork! Truly an inspiration!

    3 years ago

  • gailanders3

    Gail Anderson from gailanders3 says:

    A celebration of all things hand-made!

    3 years ago

  • BetsyBlythe

    BetsyBlythe from BetsyBlythe says:

    Women helping women is a most powerful gift to share. Thank you for the reminder and inspiration.

    3 years ago

  • vinylartstudio

    Cindy from vinylartstudio says:

    What a wonderful is such an inspiration......thank you so much for sharing.....

    3 years ago

  • sewkindness

    Nancy from sewkindness says:

    Just warms my soul to see this video and learn of Alabama Chanin. Thank you Natalie and your staff of artisans for keeping the great art of hand sewing alive. Sew hard to find quality clothing these days, seems it is more about quantity than quality, sew disheartening. I am a hand quilter, so I can really appreciate your work. . . . I find the time with the needle, is the most spiritual time of my day nothing like it.

    3 years ago

  • HobsonFineArt

    Bridget Hobson from HobsonFineArt says:

    Many hours of my childhood were spent with my grandmother and mother hand sewing, cross-stitching, and embroidering. I learned an art that is almost lost - and learned to be patient and careful with each stitch. Recently I married and sewed most of my dress by hand - what a labor of love! So it's a pleasure to stumble upon this story and view the beautiful clothing. Congratulations on such success and kudos to you for employing people with skill, heart, and pride.

    3 years ago

  • Kurfuffles

    Lisa Ordway says:

    I can't believe such perfection exists one hour away from my home! I love to sew. Learned from my granny on her mothers old pedal machine and I just can't get enough. I can't wait to get started on my first project. For my daughter starting at Auburn in the fall. Thank you so much Natalie. You are an inspiration. Want to expand to Huntsville?

    3 years ago

  • sueellenbolt1

    Sue Ellen Bolt says:

    Attended the Alabama Quilt show at the DeYoung SF a few years ago. Handwork is soothing and wonderful.

    3 years ago

  • sapphiregardenbeads

    sapphiregardenbeads from sapphiregardenbeads says:

    What an inspiring story. I think it took a great deal of bravery to make this work.

    3 years ago

  • Bijouxbyelina

    Bijouxbyelina from Bijouxbyelina says:

    It is a lovely style, and also very interesting business model! So gorgeous! :)

    3 years ago

  • cmccusker78

    cmccusker78 says:

    I am so inspired by Natalie .... Her Buisnes motivation and design astetic really strike a chord with me. Thank you so much for sharing this!

    3 years ago

  • brerrabbitvintage

    s t from brerrabbitvintage says:

    Cottage industries are such inspiring stories -- thanks so much for giving this one attention!

    3 years ago

  • Needle2Needle

    Christine Marie Chen from Needle2Needle says:

    I discovered Alabama Chanin a little over a year ago while browsing through some books at the library. I immediately fell in love with the beauty, styles and technic. Not long after I saw the book I actually spotted someone wearing one of the skirts at a local fabric/yarn shop. She had sewn it herself and it was gorgeous! I would be absolutely thrilled to win a copy of this book!

    3 years ago

  • cathydarling

    Catherine Darling Hostetter from CathyDarling says:

    This is a once upon a time story brought to modern day life. It is incredibly beautiful. As I watched the video I was surprised at the connection I felt and was amazed with a feeling that I can only describe as awe, like when you know something is really good. I certainly look forward to learning more about this artist and the good things she is doing for her community. Well done!

    3 years ago

  • Cikka

    Cikka says:

    Her books are works of art, and her ethos is inspirational. I have all three and love them to bits. My most beautiful and looked at books.

    3 years ago

  • orloSubito

    Sandra Toro from orloSubito says:

    nice!!I love Alabama Chanin!!!!

    3 years ago

  • mandaleighf
  • Meagan2

    Meagan MacNeill from AmericanPaperCuts says:

    Wow, this is the first time I have ever heard of Alabama Chanin. The clothes are beautiful, and the story is inspiring.

    3 years ago

  • bbsweetslove

    brooke bertelle from bbsweetslove says:

    wow! fabulous story to go with a gorgeous clothing line! you are the pure example of 'finding success when doing what you love'. i run a small business hand making decorated cookies all by myself, so i understand your commitment to making each item you create beautiful and special. congratulations on all your success!

    3 years ago

  • imolakovendi

    Imola Kovendi from imolakovendi says:

    What a great inspiration! Finding Natalie Chanin and reading about her made me believe in my self that my hands can DO IT, just like she and her artisans have made it :) Fantastic! Also really nice short film, well done! x

    3 years ago

  • Opalnyk

    Opalnyk says:

    lovely things and an inspiring story

    3 years ago

  • memmeries

    memmeries from memmeries says:

    I've been looking for a new sewing project that I can sink my teeth into. I think I've found several. Hand sewing has always been a favorite of mine. I'm ordering the book today!

    3 years ago

  • vitalvogue

    vitalvogue from vitalvogue says:

    I have her other books, and they are wonderful! I can't wait to see the new book.

    3 years ago

  • CarolinaCottage

    Melanie Prior from CarolinaCottage says:

    Very inspiring story! I love that everything is hand-sewn.

    3 years ago

  • InMaterial

    Peggy McCallum from InMaterial says:

    I had never heard of her before this. Her clothes look amazing and as a long-time sewer it is inspiring to hear of her success.

    3 years ago

  • redyellowandblueink

    Bird Muse from RedYellowAndBlueInk says:

    What a great story and business model. The video really brought the story to life for me. while watching I realized I had actually seen one of her books in my local bookstore a couple years ago. I thought it was so unique and fun as I looked through all the projects and ideas, very inspiring. Such cool stuff.

    3 years ago

  • studio2355

    Margaret from studio2355 says:

    I will reread this great story., her clothing is wonderful. Somehow people think they can not afford good clothing. One cannot afford cheap clothing, they don't last well at all. Do the math.

    3 years ago

  • blueridgewoodworking

    Gabe and Athena from BlueRidgeWoodworking says:

    When I was 5 years old, my grandmother taught my sister and I how to sew and embroider by hand. We each made adorable little aprons. It really is a special art and skill to have the patience and love to hand sew a piece of clothing. The sense of accomplishment that you feel when you finish that item and know the love and attention to detail that you put into it. Very inspiring article. It does remind you that a good quality product takes time and will last so much longer than that quick, instant gratification piece found in mass market retailers.

    3 years ago

  • dixiejo50

    dixiejo50 says:

    pear blossoms falling on hand-stitched cotton steam rising from a tiny cup of jasmine tea thank you natalie for this pure moment

    3 years ago

  • Surdut

    Beth Surdut from Surdut says:

    Years ago I read an article in the Washington Post about a West Virgina community where the poverty was so dense and deep that people had to take up collections to bury their dead. I wanted to take my business there and train and hire people so I could fulfill my wholesale orders, but I was told at the time that the unions would make that impossible. Having been forever a union supporter, I was surprised, disappointed, and forced to go overseas to compete. I told myself that supporting a global economy was also acceptable, but looking at this beautiful story, I know in my heart that resurrecting the US economy and well-crafted goods is necessary and precious.

    3 years ago


    Barbara Stout from USACustomApparel says:

    Hand sewing is such a relaxing and fullfilling thing. My grandmother taught me to embroider, knit, crochet at a very young age. Her hands were bent from arthritis but she never stopped making beautiful things. I have always loved creating something from nothing and love that there are still people who take the time to make such beatiful things. When I start sewing, whether it be by hand or machine, the times goes by faster than I ever imagined. You lose all the worries of the things that are not that important and focus on making something new one stitch at a time.

    3 years ago

  • DeirdreCunningham

    Deirdre Cunningham from DeirdreCunningham says:

    I only learned how to sew in the last few years, but Natalie Chanin was one of the people who inspired my journey. I have made several of my own versions of all of the patterns in Natalie's books, and look forward to her new book and the patterns enclosed.....While I never make exact copies of her garments, my versions are always as timeless and elegant as her designs. Her vision for a beautiful and sustainable way of producing clothing right here should be a wake up for all of us, not only in the way we think of clothing but also in the way we view the possibilities in our own communities.

    3 years ago

  • mariemcphee

    Marie Mcphee says:


    3 years ago

  • DeirdreCunningham

    Deirdre Cunningham from DeirdreCunningham says:

    Natalie Chanin is a hero for our time, showing us that community, sustainability and elegance can all be part of a new consumer culture, or a way of living yourself. Both her own line and her books are a cultural and aesthetic triumph.

    3 years ago

  • elissacain

    Elissa Cain says:

    Great story! I grew up in Florence and Tee Jays was one of the major players in the economy, ensuring jobs for people across the education spectrum. Pretty much everyone I went to school with had at least one relative who worked there. I even saw a few faces that I recognized. Thanks, Natalie, for not only shining the spotlight on a small town, but reinforcing the idea that quality, craftsmanship and a living wage are not mutually exclusive.

    3 years ago

  • cheery9781

    cheery9781 says:

    Positively inspirational. Bravo!!!

    3 years ago

  • swegro

    KarinA says:

    Fantastic! Everything Alabama Chanin offers is exactly what's needed right now.

    3 years ago

  • marylpat

    Mary says:

    Such beautiful work....and made in the USA.....wonderful!

    3 years ago

  • AvasArmoireBoutique

    AvasArmoireBoutique from AvasArmoireBoutique says:

    Truly an inspiring story that speaks to my heart. I have been sewing for much of my "almost 60" years of life and teaching my daughter how to sew, watching her find the pride and soul-fulfilling pleasure of creating with one's own two hands has been a joy to me. Beginning with dresses for my granddaughter and progressing on to sewing for others has enriched our own small cottage beyond measure. These are some of the skills that must not be lost or devalued. They are, in a very tangible way, love letters from our souls.

    3 years ago

  • cocopily

    cocopily says:

    I saw her in a magazine a few years ago and was so impressed not only by her creations but her zeal and her courage!! I was excited to see her featured on Etsy! I would so love to read her books!!

    3 years ago

  • bezelle

    Brandy Ezelle says:

    My mom and I have been following Natalie Chanin for a while now and love her work. We even make our own variations of t-shirts in "Chanin style". She is such an inspiration!

    3 years ago

  • mblaise

    mblaise says:

    I have read about her once glad to have been brought to this video. What a wonderful role model. I will be showing this to my 3 gurlz.

    3 years ago

  • ashleysabi

    ashleysabi from ashleysabi says:

    Loved the video! Exciting to see such innovative work trying to support the local economy.

    3 years ago

  • modelarose

    Jan Masterson from modelarose says:

    This brings me back years ago when I didn't have electricity or a sewing machine and made clothing by hand. I still enjoy doing hand work as it is relaxing, but hard to factor in the price for the time and skill involved. Great to see these ladies getting paid for their work!

    3 years ago

  • laquonia

    Jail Byrde from laquonia says:

    That is so true :)

    3 years ago

  • hillaryheydle

    Hillary Heydle from hillaryheydle says:

    Inspirational, truly!

    3 years ago

  • erotherm

    Ellen Rothermel says:

    I am so inspired by companies like this that are putting the work back in the hands of locals, providing sustainable training and work for folk and stimulating the local economy. And the products is so unbelievably beautiful. I love to sew myself but have none of the skills these people have to create the stitchery I see in their designs!

    3 years ago

  • slatereeves

    Slate Reeves says:

    I absolutely love Natalie's work. I have used her techniques to make a few of my own t-shirts. I can't wait to add the new book to my collection of her work.

    3 years ago

  • mboglestudio

    Melanie Bogle from mboglestudio says:

    Simply wonderful!

    3 years ago

  • gypsiirose

    Crystal Rose from gypsiirose says:

    This is an awesome idea. I love how they are helping the local economy and doing so with lovely handmade items. Inspirational.

    3 years ago

  • TickleBebe

    Jacquie Hartman from TickleBebe says:

    just ordered the excited. I've been collecting recycled knits and wools for years...I knew there was a reason for my madnessQ

    3 years ago

  • FeralNZ

    Feral NZ from FeralNZ says:

    Awesome proof that determination, passion and ethical practice can create a sustainable business utilising the skills and experience of people within the community it exists within for the benefit of all.

    3 years ago

  • EmeraldSkyLane

    Kimmy Sabarese says:

    inspiring. Cottage industry at it's finest.

    3 years ago

  • elsavanderneut

    Elsa Vander Neut from FriscoCreekCreations says:

    I just love the whole idea of Alabama Chanin. Beautiful clothing and a wonderful way to invest in your community!

    3 years ago

  • gddss364

    gddss364 says:

    so inspiring!! beautiful clothing....

    3 years ago

  • ModernFibre

    ModernFibre from ModernFibre says:

    It's a beautiful film. Thanks to Natalie for sharing her story, the success of rebuilding her community, and her creative technique.

    3 years ago

  • dailydangerco

    Dejah Danger from DangerIndustries says:

    How exciting! It's so great to hear about people that are being a force for positive change in their communities while doing something they truly love to make a living themselves. And, I hope I win;)

    3 years ago

  • rfkrocklk

    Nechama Leah Kocheran from TheInspiredOwl says:

    Such a beautiful story.

    3 years ago

  • vobrannon

    vobrannon says:

    What a great video. I am from Alabama and it is such a pleasure to read something positive from our state that I happen to love and think provides my family with a rich full life with much heritage. Can't wait to pass on to my 3 daughters as a great female role model of creativity, heritage and giving back. Interesting that she met her partner at a Rural Studio event as the Rural Studio built a Chapel on some of my husband's family property. Amazing how the world ties together.

    3 years ago

  • 2angledance

    Jeanne says:

    So beautiful. Thank you.

    3 years ago

  • Gabale

    GABALE from Gabale says:

    always something to learn. so touching. thanks. gabriela from gabale

    3 years ago

  • lilavrndavana

    lilavrndavana says:

    Inspiring and beautiful!

    3 years ago

  • TheOnesie

    Laura Hartrich from TinyBabyTimes says:

    What a beautiful story. Thank you for sharing.

    3 years ago

  • MadebyMollyP

    Molly P says:

    I recently came across a Chanin book and loved the pieces as much as the history. Being an Alabama girl myself, I see the communities and how they are changed by companies who truly want to improve them. Lovely.

    3 years ago

  • CircleofLifeVA

    CircleofLifeVA from CircleofLifeVA says:

    Fabulous and inspiring - congratulations!

    3 years ago

  • alyssacritt

    Alyssa Crittenden from alyssacritters says:

    Oh, I love Natalie Chanin! Been admiring her stuff for ages, love the whole idea and her message. Plus, everything is so beautiful! (:

    3 years ago

  • HilaryLaw

    HilaryLaw from HilaryLaw says:

    Natalie, Your work and that of you fab stitchers is always inspirational to me. I often come back to it to find a place that is complete and centered, which is how I'm trying to produce my work and my own life. Thanks for being such a constant.

    3 years ago

  • allisonmarie4

    Allison Marie from frecklesandtweak says:

    beautiful work with an inspiring story. put a copy of one of her books on hold at my local library.

    3 years ago

  • argonavis

    argonavis from argonavis says:

    This is an inspirational story of how business acumen, beautiful photos, and good marketing can help you carve out a niche producing goods for the aristocracy. Thank God for the Industrial Revolution, because I would be naked if my only options for buying clothing were articles that cost over $1000 a piece. Some of the clothing is beautiful but $52 dollars for a few pieces of cotton jersey labeled as tea towels seems more like clever branding than a unique craft that the average person could not do themselves. I can't fathom paying over 600 for a chain that isn't solid precious metals and looks like someone grabbed a curb chain off of a lead rope.

    3 years ago

  • penumbraimages

    Tania Cardenas from PenumbraImages says:

    Beautifully made nothing compares to the handmade stitch and I applaud you for keeping jobs here in the states when it could have been outsourced overseas much cheeper :(

    3 years ago

  • Littlemissindi

    Sandra Black from Littlemissindi says:

    WOW !!! inspiring was that!.....word for the day ....BEAUTIFUL!......I think everyone before me has summed it up perfectly.

    3 years ago




    3 years ago

  • FlattailFarmFancy

    Karen Hudson says:

    A lovely feature. Thank so much for this wonderful inspiring look at how handmade really does make a difference.

    3 years ago

  • juliestrong1

    Julie Astrongaims from ElsewhereSoulDesign says:

    Thank you! So immensely impressed by this company and their handmade pieces. It is an inspiration as I embark on my own journey with a love of the handcrafted! Thank you!

    3 years ago

  • seagrass1

    seagrass1 says:

    Beautiful things made with love by beautiful hardworking hands. Inspiring .

    3 years ago

  • HoppittyAngora

    Marlene C. from HoppittyAngora says:

    I have lived my whole life with sustainability on my mind when it was not cool to think that way. I'm 55 years old and so happy that this way of thinking is so well accepted now. I saw it as this " Do I want to leave this beautiful planet in a better condition than I found it, I'm I using its resources wisely, do not waste the resources we have found here and now. There will be " Others" after us that might just need those resources to " Live ". Admire the dirt under our feet because it is doing a good job for us. Even as a young child I found nature to be so wonderful, before I even started school and even anyone told me about the things around me I knew how precious our whole planet was. I admired the Bee's, the donkey, the birds. I use to tell my mom that someday the birds would be the eyes and ears of law enforcement and would protect us from the criminals in our society. As any child I had a great respect for nature, from a drop of water that was collected by my grandfathers barrel to water our garden. My grandpa and my mom would take me to the large garden at our house and we would talk about the plants and their use and how to care for them. Those days are crystal clear in my mind. Now I still garden for my family and our bunnies and chickens and I tell my grown children about our resources and how precious they are to us. This is our time to use everything around us wisely and that can mean different things to different people, but I do believe that women have a great connection to this planet, our country our state our town. We have a special place in our heart for our planet and our community and it's resources. Enjoy your life and give a special gift to those who will follow after us. " the time to explain why our planet is so special and why it deserves our admiration and care"

    3 years ago

  • HoppittyAngora

    Marlene C. from HoppittyAngora says:

    Many people say "that my work spinning yarn and keeping our bunnies is a labor of Love" That is true I do love what I do. It is a treasure trove of wonderful experiences that I would not exchange for anything. I try daily using everything that I have been so blessed with in a way that is responsive to the needs of everything around me. I think that if I plant an herb plant, it needs to be watered if it does not rain. I think about those plants in my yard and if I visit anyone and their plant needs water I will water that plant. Everything that is on this planet needs to be respected and cared that is love. When you start a small business with that in mind, it does not matter the ups and downs of the economy. What matters is your use of the things you use to create. Always recycle the is being creative you know. Always enjoy the process that is the experience. Always spend time out doors that is were we connect with nature and everything around us.

    3 years ago

  • ZiBagz

    Lisa Z ♥ from ZiBagz says:

    Natalie is my hero! I ran across an article on her awhile back in a Stampington magazine .. and have sought out her books and read all her recommended readings... Love her & her cause!! Many thanks for sharing her story ♥♥♥

    3 years ago

  • peaceloveyarn

    Liz Fiorini from peaceloveyarn says:

    I have long admired Natalie Chanin's designs and her commitment to providing artisans a living wage for their work. There is no substitute for the heart and soul that goes into these pieces. Thank you for sharing this beautiful video - it serves as a reminder of "the power of one".

    3 years ago

  • eclu

    Jami from eclu says:

    what a great role model !

    3 years ago

  • salenas

    salenas from salenas says:

    I love the first two books! Can't wait to check out the third.

    3 years ago

  • johnsfrau

    Kathi Bertsch from DecorousDetails says:

    So inspirational in such a practical way for the small business owner.

    3 years ago

  • taraegon

    Tara from taraegon says:

    I adore her open-source philosophy!

    3 years ago

  • anneroy

    anneroy from anneroy says:

    We are so very proud to call you and Billy Reid ours, here in Florence. Your work is so creative and beautiful

    3 years ago

  • CitySistersShop

    CitySisters Robin and Joanna from CitySistersShop says:

    Years ago I saved an article from a magazine which featured one of Natalie Chanin's hand sewn corset shirts and put it in a notebook I call "inspiration". I love creating a sense of community in my own city and Natalie is a role model to bring people together and to work together. I've checked out Natalie's book "Alabama Stitch Book" from the library more times than I can count and would love to win a copy of her latest "Alabama Studio Sewing + Design: A Guide to Hand-Sewing an Alabama Chanin Wardrobe."

    3 years ago

  • suzyhok

    Suzanne Hokanson says:

    Natalie, I have been enthralled by your story since I heard you speak at SCAD several years ago. You have create such an incredibly nurturing business model. It is easily seen in the eyes of those who work for and with you ... captured so beautifully in this video for etsy. Bravo Natalie! Keep it up... PLEASE!

    3 years ago

  • KatieRichcreek

    Katie Richcreek says:

    I first saw the clothing of the Alabama Chanin Company a couple of years ago when they had a small show in the city where I lived and worked, Chattanooga, Tennessee. I could not believe the beauty and charm of these hand stitched clothes! What a unique idea. I would truly love to try making one of the hats from the kits provided, for me and for all of my 11 grandchildren. Thank you so much for the beautiful creative clothing you make with your company, Natalie Chanin!

    3 years ago

  • HappyScrappyStuff

    Dotty from HappyScrappyStuff says:

    Madly in love with Alabama Chanin! :) She showed me that I don't have to spend a bazillion dollars on supplies to learn how to sew.

    3 years ago

  • MarlainaGaspardi

    Marlaina Trepanier says:

    So beautiful- everything about it! I used an Alabama design and kit to make my wedding dress last year and I am now determined to make a whole Alabama wardrobe! Thank you Natalie for creating something so incredible. :)

    3 years ago

  • cyasarcan

    Canan from Zembil says:

    Thanks for this blog post. I've got to know Alabama Chanin. Now I'm after the books!

    3 years ago

  • seasplease

    seasplease says:

    I love the Alabama Chanin books. They tell you exactly how to make any project, but they also give you a point to take off from and make up your own things.

    3 years ago

  • nikschaf

    nikschaf says:

    I absolutely love Natalie Chanin's designs, and her story is such an inspiration. She is so generous to share her stitching techniques so freely. I could never afford to buy one of her dresses, but dream of making myself one someday. I own Alabama Stitch Book, and find everything about it so lovely, and plan to try a smaller piece soon. I love to embroider tea towels with vintage designs, and her suggestion to "love the thread" has made embroidery work go much more smoothly. I was watching a television show once, and the host was wearing an Alabama Chanin coat -- I recognized it right away. Way to go, Natalie, you deserve every success!

    3 years ago

  • katlemmer

    katlemmer says:

    Thanks for sharing Etsy! Natalie Chanin has done such a great thing- tapping into the wealth of craftswomen in an area that needed help. And her creativity- and love of sharing- is an amazing thing!

    3 years ago

  • cradcock

    Chantel Adcock says:

    I had the chance to listen to Ms. Chanin speak at the Indiana University Sustainability Forum and I found her so inspiring. I would love the opportunity to win this sweepstakes!

    3 years ago

  • NaturalVintage

    Amy from NaturalVintage says:

    A beautiful story and a beautiful way to empower women and their families! I'm blown away! You've given back in such a huge way! I'm just sitting here crying and speechless.

    3 years ago

  • lark07

    lark07 says:

    Thank you.

    3 years ago

  • collettegrace

    Collette Grace from collettegrace says:

    Natalie Chanin, you are a hero of mine for so many reasons. I am a textiles fanatic and the first time I saw and touched the beautiful clothing at a trunk show I fell in love completely with Alabama Chanin, you can truly feel the inspiration in each piece! Collette Grace

    3 years ago

  • floreslady

    katherine flores says:

    I have been a hug fan and customer of Alabama Chanin ever since they were featured in the NY Times for interior design in the Real Estate section of the Times - it was at least a year ago... maybe more. There is beauty in everything Natalie Chanin does. Every time I get the urge to do a sewing project I go straight to her website.

    3 years ago

  • bellecurve

    Kelly M Jackson from bellecurve says:

    Such an incredibly inspiring business model. Thank you Natalie and the team at Alabama Chanin for all you do to share the message about the beauty and essential value of handmade, sustainable products and humane business practices.

    3 years ago

  • telescopelady

    Layla Sumners says:

    I don't believe that I get the level of satisfaction from my other sewing projects that I do from the Alabama Chanin range of clothing. The finished garments are beautiful. I can make them as individual as I like without sacrificing the flattering line and drape of the organic cotton.

    3 years ago

  • taterbuggs

    taterbuggs from taterbuggs says:

    I had the opportunity to attend one of Natalie's workshops and was blown away. It really made me appreciate the process of creating. I am starting my second Alabama Chanin project and just purchased her third book which I look forard to diving into.

    3 years ago

  • michelleshopped

    michelleshopped from michelleshopped says:

    I've been a fan of Alabama C. for years now...still crushing on Natalie and her work! And I do believe it's about Doo-nanny time!

    3 years ago

  • pamreathford

    Pam Reathford says:

    Natalie i loved working for you and it was so much fun. You have contunied the work with alabama chanin! Need help let me know! But for now may God bless you more and more everyday!!! Take care and thanks for all you do!!!!

    3 years ago

  • piper76

    piper76 says:

    What Natalie and her family of artists do in Alabama is like no other. And then again, it's like everything we cherish that generations hand-stitched before us. I love every piece and every stitch! I enjoyed working with them to create a bridal piece that is near and dear to my heart. Can't wait to make my own piece one day...

    3 years ago

  • Spindlejigs

    Deborah Chase from Spindlejigs says:

    After months of stopping by the bookstore and feasting on the first Alabama Chanin book, someone gave me a gift certificate for my birthday and it was mine. It's now a bit worn at the binding and sitting next to its sister book in my room. I have learned a love of handsewing to go along with my love of other crafts, but most of all that book set something free in me, the desire to create has always been with me, in the pages of that book I found inspiration and courage and a sense of belonging to something I didn't even know I was looking for. And something I keep on finding. Thanks.

    3 years ago

  • hellabiscuits

    Heather Miller says:

    Absolutely lovely. I'm so glad this got made, and am grateful for your sharing it here.

    3 years ago

  • rfriedl

    rfriedl from rfriedl says:

    I am so inspired by Natalie's work! I had the honor of meeting her at a trunk show. She is as fabulous as you can imagine her to be in person!

    3 years ago

  • amyhall286

    Amy Hall says:

    Hooray for role models like Natalie. Thank you for your inspiration.

    3 years ago

  • brendanjoseph

    Brendan Madden from brendanjoseph says:

    As a designer with the same instincts as Natalie, it always gives me great cheer to see her really move more and more towards where I would love fashion to be - it is all about beautiful pieces that are LOVED by the people who make them, and the people who own them, and I love the kits, the whole idea of people making it their own. It's something I'm going to be doing! :-) I weave ultra luxury scarves by hand from silk, cashmere, linen, mink (from Great Northern Yarns), and wool. This year I'm going to start teaching people to weave on kit looms that I'm developing, and at the same time, will be sharing our own creations, and working alongside craftspeople in the developing world (first Nepal, then Haiti also) to develop access products, pieces that share what we're about. Whenever I want to do something that the fashion industry doesn't, I get to come here and see that it's the direction that Alabama Chanin is heading in also, and I really love that. :-) Fashion and Art don't need to be differentiated by 'things we wear' and 'things we cherish'. They should be one. Why have stuff that doesn't mean stuff?? :-) Please let me win. I'd LOVE the kit!! Very excited. And also, want to visit you guys. :-) ...and invite you to Dublin to visit me at my studio.

    3 years ago

  • Bubbe47

    Bubbe47 says:

    Oh Wow! Loved the piece. I've "watched" via my computer as your company has grown. I have all 3 books and i would love to meet you and show you the beginnings of what I hope can become my second cottage industry. (My first was making mailbox covers - I learned a lot t he hard way.)I felt items I purchase from the thrift store and I really need direction on how to use the felt- any chance you would ever have a class/seminar for us "wanna be" folks? I also would love it if you expanded your items sizes to include plus size gals. And finally, most of all, thank you for making such a positive impression of our State through your work. The best of everything to you and your company. Martha (just a little south of you in Reform, AL.)

    3 years ago

  • fibril

    fibril says:

    i've been a bit skeptical about alabama chanin, but i am no longer. kudos to empowering women through a thread and a needle.

    3 years ago

  • cussot

    cussot says:

    Natalie Chanin's business model reminds me of a visit I made decades ago to a similar inspiring workshop in Bridgewater, Nova Scotia, where the artisans produced stunning quilts. Kudos to Ms. Chanin for celebrating the power and beauty of the needle.

    3 years ago

  • gnash2000

    gnash2000 says:

    I'm so glad to see someone doing handwork. Thanks to you , it won't be a lost art form. Keep it up!

    3 years ago

  • pleinair47

    pleinair47 from pleinair47 says:

    Loving everything Alabama Chanin! Great books, inspiring projects and stunning sense of color harmonies. I really appreciate that Natalie shares her knowledge so willingly. It adds to the the idea of sustainability - the stitching techniques will live on through her books.

    3 years ago

  • skkistler

    skkistler from skkistler says:

    What a lovely film, summarizing the work Natalie has done: giving jobs to those needing work, reviving the art of hand sewing, creating beautiful designs in sustainable fabrics.

    3 years ago

  • seasonallystylish

    Yvonne from seasonallystylish says:

    Every stitch sewn with love. I just love this work. Handmade is the way!

    3 years ago

  • smoothpebble

    Jacqueline Basham from smoothpebble says:

    i have loved her work and business philosophy for many years now! this is truly a love story on so many levels, and one that resonates with me to the core.

    3 years ago

  • VintageModa

    Tatyana from VintageModa says:

    Beautiful clothes. I would love to win the book and kit!

    3 years ago

  • smdenbo

    Sara Denbo says:

    Thanks for a great giveaway! I have made several items from Natalie's previous books. Would love to own this one!

    3 years ago


    mirabella antoinette di santo says:

    just amazing...................i am blown away:)))))))

    3 years ago

  • mrskittenpants

    Anne says:

    I've been hand sewing since my Mother gave me my first sewing kit she built for me,housed in a metal bandage box when I was

    3 years ago

  • mrskittenpants

    Anne says:

    Oops my little dog Lila just jumped on my lap and bumped my hand. So yes, been hand sewing for nearly fifty years and I've always found it quite meditative. I love the elegant simplicity of Natalie's work and the fact that not only is she an inspiration to so many but that she is so deeply involved with her community. Beautiful!

    3 years ago

  • MsBettiesHandmade

    Bettiegee from MsBettiesHandmade says:

    I love everything about this. My first sewing was by hand. Demented looking little dolly dresses. I think my stitches were about 1/2" long. I kinda wish I still had those wee dresses.

    3 years ago

  • perebags

    Sarah from perebags says:

    Absolutely love this!

    3 years ago

  • AmeliaBrazell

    AmeliaBrazell says:

    I have been a big fan of Natalie and Alabama Chanin since I saw her first book. And, in the world of "do it fast"I get kidded alot by fellow sewists when I saw that I love slowly sewing and constructing garments by hand. Keep inspiring.

    3 years ago

  • treasurebooth

    Kelly from treasurebooth says:

    This is a beautiful story that will hopefully inspire others to think along the same lines. Brought tears to my eyes.

    3 years ago

  • modestchicks

    Kim Harris from modestchicks says:

    I enjoyed this! Thanks!

    3 years ago

  • rowenamurillo

    Rowena Murillo from rowenamurillo says:

    Alabama Chanin is so inspiring. Love.

    3 years ago

  • victoriavelting

    victoria from victoriavelting says:

    Just discovered Natalie's amazing books and story through a friend, as I am starting our community sewing studio! This book would be amazing inspiration for many classes, and for the people of our community! Thanks for sharing!

    3 years ago

  • RememberMeEmily

    Emily from RememberMeEmily says:

    beautiful. inspirational. every stitch done with such love & devotion. being a "plus size" girl.....I can only dream about owning/wearing such sweet garments. since no one makes "my size".......time to do it myself with Natalie's inspiration!

    2 years ago

  • libbyw99

    Libby says:

    Such beautiful, and creative handwork! never seen anything so pretty!....and a good southern' girl, to boot! LOVE Everything I've ever seen from Alabama Chanin....EVERYTHING!

    2 years ago

  • iTagStudios

    Ressie and Marjie from iTagStudios says:

    Completely gorgeous, everything about this designer and her work--and the works of the southern artisans! I'm so inspired to see all of the ways of creating that I loved and practiced as a young girl elevated to such beauty.

    2 years ago

  • harryboy

    stacey goldman says:

    I absolutely love everything from Alabama Chanin! Unique, gorgeous, and so amazing!! I love the technique and true genuine beauty of each piece hand designed ..... I love that other talented seamstresses are employeed from the area and just the whole story is so terrific!!

    2 years ago

  • mariacolatarci

    Maria Colatarci says:

    I see this video and I got teary-eyed, too. This speaks about women and survival in all places, through all hard times. I feel like re-writing Cole Porter's "Let's Fall in Love" to catalogue women of all cultures taking in hand-sewing. The sequence of events. You get laid off indefinitely. You sigh in desperation. You ask your mother and grandmother what they did during hard times. When you got your job, you put handsewing down. Now you pick it up again. You instruct flowers to grow underneath your hands, nurturing the project, while becoming more calm and resolute, at the same time, YOUR time.

    1 year ago

  • SincerityBB

    Tammy Osborn from SincerityBathBody says:

    What a beautiful, inspiring story!

    1 year ago