The Etsy Blog

How to Effectively Use Social Media to Market Your Business: Sister Diane’s I Heart Art Workshop

Etsy.com handmade and vintage goods

SisterDiane

 

If you want to use social media tools like blogs, Twitter, or Facebook to market your business, read on — Diane Gilleland (sometimes known as Sister Diane) considers these outlets to be the key to success. This post is distilled from a workshop she presented recently for the I Heart Art program in Portland, OR. If you want to learn more about social media and how it works, you can also listen to Diane‘s podcast on the subject.

follow_mouse_click.jpg

Friending and Following are just mouse-clicks.
We’d all love to believe that every single person who subscribes to our blog, follows our tweets, or becomes a fan of our Facebook page is listening hungrily to everything we have to say about our product.

But in fact, every one of these people is struggling to keep up with all the other blogs, Twitter pals, and Facebook updates they follow. We live in a perpetually overloaded world.

People can friend or follow you anytime, but unfortunately, that doesn’t mean they’re actually paying any attention to you. If you want real attention in the social media space, you have to earn it. That takes some effort — and a different way of looking at marketing.

 

old_school_new_school.jpg

Old School vs. New School marketing
Most of us are accustomed to “broadcast marketing” (which is old-school). Advertising is classic broadcast marketing — you craft one marketing message about your product, and you try to blast it out to as many people as possible.

The problem with broadcast marketing is, we’ve all grown up so bombarded with it, we’ve begun to collectively ignore it. (Have you ever deliberately tried not to pay attention to an ad?)

Thankfully, a new style of marketing is emerging in the Internet age. It’s called “engagement marketing.”

With engagement marketing, you don’t broadcast messages about your product. Instead, you build a community around yourself and your business. You use online tools to form real, one-on-one relationships with people.

This may seem counter-productive, but consider this: how much do you trust marketers? After decades of being hammered with broadcast marketing, most of us don’t trust marketers at all. But we do trust people — and especially, people we like.

So in the social media space, it pays to be a person. Focus on being friendly with people, and sooner or later, they’ll come check out your shop on their own — and they’ll do it through the interested eyes of a friend.

common_mistakes.jpg

Common Mistakes I see everywhere…
Of course, since we all grew up with broadcast marketing, we’re a little hard-wired to do it ourselves. This usually means that when we start using social media tools, the first thing we do with them is broadcast marketing. Oops.

I see blogs that talk about nothing but “I just listed this product in my shop!” and “I’ll be selling at that show over the weekend!” In other words, blogs that read like one long ad.

I also see updates like the one above on Twitter and Facebook all the time. See the resemblance to broadcast marketing?

When you try to do broadcast marketing with engagement marketing tools, you’re sending a dangerous message to your potential customers. You’re in effect saying, “I’m interested in you only as a customer. I don’t care about being your friend.” This makes you look like a marketer — and we don’t tend to trust marketers, remember?

So in the social media space, don’t broadcast your product. Instead, tell the story of you as an artisan.

content.jpg

How to Tell Your Story: Content
There are three main elements to telling your story online. The first is content — that’s the material you share in your blog posts, tweets, and Facebook updates.

To make great content, you need to think about your readers. What will they find interesting and useful? Share glimpses of your creative process. Share your ups and downs as a small business owner. Share the things that inspire you. Share resources you’ve found helpful. Share your favorite books, foods, films, and music. Share your non-crafty hobbies.

Mention your product less frequently — and when you do, make it creative and interesting. Instead of saying, “Just listed: Pearl Drop Earrings,” say “These earrings are based on a design my grandmother wore to cocktail parties.”

With every post, give people a reason to see you as a trustworthy person, not a marketer.

responding.jpg

How to Tell Your Story: Responding
You also tell a story about yourself through the way you respond to people. When someone comments on your blog, what do you do? When someone mentions you on Twitter or Facebook, what do you do?

Well, you should always respond — whether with a simple “thank you” or with a follow-up discussion. Small acts of courtesy like these go a long way toward earning people’s trust.

reaching_out.jpg

How to Tell Your Story: Reaching Out
This is the most under-utilized technique in social media. We often get so caught up in telling our stories, we forget to stop and notice other people’s stories.

If one of your Twitter friends posts about having a rough day, reply with some encouragement. If someone on Facebook mentions a personal triumph, like a big sale, take a moment and congratulate them. If one of your blogging friends writes a great post, leave a comment.

We love the people who notice us — and we’re very likely to trust them. If you do nothing else to improve your social media skills, try reaching out to people more. You’ll be amazed how many relationships you can build this way.

time_management.jpg

A quick note on time management:
Keep in mind, too, that you don’t have to keep up a blog, and Twitter, and Facebook to be an effective social media marketer. In fact, I think that if you take on too many tools, it’s easy to get overwhelmed and handle them all rather poorly.

Instead, do what feels best to you. If you love blogging but hate Twitter and Facebook, go with that. If you like Facebook but don’t feel comfortable on Twitter, that’s fine too. If you use only one tool, but use it the way I’ve described here, you’ll still have great marketing results.

To learn more about Diane‘s approach to blogging and social media marketing, visit her bookstore. She also offers online classes in blogging and Twitter, as well as one-on-one blog consultations. And, she produces CraftyPod, a blog and podcast about making stuff.

To learn more about the I Heart Art workshops organized by the Portland Etsy Team,
visit their blog at iheartartpdx.wordpress.com.

More Success Tips: Seller Handbook | Sign Up for the Etsy Success Newsletter

  • Ayca

    Ayca says:

    Great article!Thanks for sharing :)

    5 years ago

  • bysweetmom

    bysweetmom says:

    super, thank you so much...

    5 years ago

  • Ebruk

    Ebruk says:

    Great article,Thank you for sharing .I will read it, again and again.Thank you !

    5 years ago

  • lovelygifts

    lovelygifts says:

    That was really good article! Thank's for sharing.

    5 years ago

  • HarrietsHaven

    HarrietsHaven says:

    Great info here. I must admit I struggle with this, and I'm sure it has a lot to do with lack of time. I have been making a small effort toward "engagement marketing" in my blog, but need to adapt the mindset toward my facebook page more. Thanks for sharing.

    5 years ago

  • MarKhed

    MarKhed says:

    social media is really the next wave of effective marketing! thanks for the article, it's definitely important!

    5 years ago

  • LibertyImages

    LibertyImages says:

    Excellent article and tips. I'm an advertising agency refugee and HATE sending out broadcast-type messages...but have been trained into doing so! This has helped me see better ways to get my product out that, frankly, is more meaningful & fun to me as well as my followers.

    5 years ago

  • CarryTheWord

    CarryTheWord says:

    Good advice!

    5 years ago

  • bhangtiez

    bhangtiez says:

    Very informative, thank you! I don't use any of these, but have thought of using Facebook! Great ideas!

    5 years ago

  • GaLiMa

    GaLiMa says:

    Wow, thank you! This is something I love about Etsy: just the right article when you most need it!

    5 years ago

  • abacusbeadcreations

    abacusbeadcreations says:

    Great article! All these different sites get overwhelming, but I definitely think it helps increase my sales and views!

    5 years ago

  • shanekelley

    shanekelley says:

    Very interesting article Diane - exactly the kinds of things I need to learn - thanks for writing it up :)

    5 years ago

  • IlluminatedPerfume

    IlluminatedPerfume says:

    Great tips! Thank you this is really helpful.

    5 years ago

  • craftscafe

    craftscafe says:

    Very helpful! I find twitter overwhelming while blogging suits me really well! Also, since I've been on flickr for years before discovering etsy & have had over 20,000 views there it's a very natural space for me to be social & enjoy beautiful photography by other flickr members.

    5 years ago

  • hankietankie

    hankietankie says:

    LOVE THIS ARTICLE!!! Thank you for the practical tips, it's what a lot of us whimsical artist types need to ground ourselves in to make our businesses bloom. XOXO

    5 years ago

  • ModishVintage

    ModishVintage says:

    very helpful post, thanks!

    5 years ago

  • craftscafe

    craftscafe says:

    I also really appreciate that flickr allows me to link my blogs into my account making it super easy to create new posts without having to upload the same photo. & big props to etsy for making treasury east so easy to post on tumblr (I LOVE tumblr!), facebook, stumble, etc. Those interconnections among various social network sites are super helpful when you're trying to juggle many blogs, fan pages, photologs, etc.

    5 years ago

  • funretro

    funretro says:

    you're so right! I was making alot of these mistakes myself. Thank you for your help :)

    5 years ago

  • ebrukSupplies

    ebrukSupplies says:

    Great information, thank you for sharing.I will do engagement Marketing from now on.Because I want to sell my Bridesmaide and Graduation Day accessories soon.

    5 years ago

  • DPKministat

    DPKministat says:

    I haven't even begun that route. You amaze me! Wonderful choices for my computer friends.

    5 years ago

  • tomatored

    tomatored says:

    great information for me!

    5 years ago

  • tomatored

    tomatored says:

    I mean "US"

    5 years ago

  • tizzalicious

    tizzalicious says:

    Great tips, thanks so much! You are so right about not having to do it all. I did at some point, and I just couldn't keep up, making me not do anything with ANY of them.

    5 years ago

  • hippiekingdom

    hippiekingdom says:

    Great Article! Network marketing is finally making sense to me!

    5 years ago

  • akcArt

    akcArt says:

    This is great information! I am in the process of setting up a Facebook account and had never really thought of it this way. Thank you very much!!!!

    5 years ago

  • HandmadeHandsome

    HandmadeHandsome says:

    This is a great post. Just what I needed. Thanks.

    5 years ago

  • marvamost

    marvamost says:

    wow it was very informative made alot of since to what I have been doing and what I should be doing

    5 years ago

  • SandBagsDesigns

    SandBagsDesigns says:

    Great info. Thanks!

    5 years ago

  • FerntreeStudio

    FerntreeStudio says:

    Awesome, thanks! I love facebook, but only have my personal page. I tried to create a fan page, but it's not working out since all my customers/family already know me on my personal one! Oh well, still works. They just can't 'LIKE' me. haha

    5 years ago

  • coziestore

    coziestore says:

    Thanks!

    5 years ago

  • LovetreeStudio

    LovetreeStudio says:

    This is excellent. I'm just getting started and thinking about what social media outlets to use and how. This was really informative and gives me good guidelines to get started : )

    5 years ago

  • GirlyRevolution

    GirlyRevolution says:

    Fab!!! This just reminded me not to be all over the place. This is more difficult than having an actual store front. To think again, what a beautiful thing. Thank you!

    5 years ago

  • saintesmariesjewelry

    saintesmariesjewelry says:

    what a great article, you're right using all the tools, is too time consuming, but using a couple of them correctly can be very rewarding... thank you for sharing this information with all of us, I really appreciate it!

    5 years ago

  • manvsgeorge

    manvsgeorge says:

    Excellent points to keep in mind. Like many others here in the comments, I am still fine-tuning my Twitter and Facebook habits. Thank you for sharing these ideas for improvement! :-)

    5 years ago

  • StudioOneDesigns

    StudioOneDesigns says:

    Great info and very well explained

    5 years ago

  • tortagialla

    tortagialla says:

    As always, you share so much....thank you, Sister Diane! I was pleasantly surprised to see my comment and your response screenshot there too...hehe... btw as you can see now I haven't figured out a way off the computer yet :)

    5 years ago

  • RMichelle

    RMichelle says:

    Thank you so much! Helpful tips! xoxo

    5 years ago

  • VerreDesign

    VerreDesign says:

    What a great article! Thank you so much for sharing:)

    5 years ago

  • aBreathofFrenchair

    aBreathofFrenchair says:

    Great tips!

    5 years ago

  • baconsquarefarm

    baconsquarefarm says:

    Thank you~

    5 years ago

  • JanuaryJaniesJewelry

    JanuaryJaniesJewelry says:

    Thanks for the great info.

    5 years ago

  • LeafLee

    LeafLee says:

    I loved learning more about marketing techniques! I never realized how outdated broadcast marketing is and now I am reconsidering certain aspects of my practice. I prefer Engagement marketing but had never equated it with better customer service.Thanks!

    5 years ago

  • Thestorybookcottage

    Thestorybookcottage says:

    Great reminders. Thanks so much for the article. We enjoy reading about others so I'm sure others would like to know a little about us.

    5 years ago

  • undermyfeet

    undermyfeet says:

    Looks like a good article, but, no time to read it now. Bookmarking for later.

    5 years ago

  • ArtisticIntentions

    ArtisticIntentions says:

    This is great information, thanks. I've been struggling to keep the "personal" aspect out of this type of tools, trying to make it more "professional". Maybe I should re-think that!

    5 years ago

  • RMichelle

    RMichelle says:

    Thank you for the helpful tips!!

    5 years ago

  • ohbuckets

    ohbuckets says:

    thank you for this perspective! - will be re thinking my business facebook page...

    5 years ago

  • lilyfeatherpress

    lilyfeatherpress says:

    Fabulous article. Thanks for drilling it down to the basics.

    5 years ago

  • blackviolet

    blackviolet says:

    Thank you for the great info!! I currently use Twitter and Facebook and plan to use them both more effectively once I get my shop in order! This article will definitely improve my marketing strategies!! :)

    5 years ago

  • HelenHandKnits

    HelenHandKnits says:

    Thanks for such good advice - especially the whatnotto's. Great guidance for the novice me.

    5 years ago

  • ChichiChick

    ChichiChick says:

    Great information. I keep trying to do it all, FB, tweet, etc. Now I can relax and just focus on one specific social site........what a load off!

    5 years ago

  • WildHeartGallerie

    WildHeartGallerie says:

    We've been using HootSuite to manage our Twitter and Facebook updates. With just one tweet, both are updated simultaneously! Thanks for the great article.

    5 years ago

  • bellabijoujewellery

    bellabijoujewellery says:

    great article! It is such a change from the type of advertising we are all used to.

    5 years ago

  • BrillianceFound

    BrillianceFound says:

    Great informative article! Usually my eyes start to glaze when we're talking social media marketing, but this really made sense :)

    5 years ago

  • danilyn

    danilyn says:

    This is a great article, especially for those of us that are new to the art of marketing....thanks for the info!

    5 years ago

  • monkeyandsquirrel

    monkeyandsquirrel says:

    fabulous info! another thing that i've noticed folks doing that seems counter-productive is simply doing drive by commenting on blogs. they don't really leave a thoughtful comment, just a message about what they sell and then a link to their shop. i've had it happen a few times on my blog and it always feels like a hit and run... just something to keep in mind.

    5 years ago

  • stephaniemonroe

    stephaniemonroe says:

    Great tips! I was fortunate enough to find this out early on. I use a lot of the tips you've listed already. Great refresher course. Sometimes it is overwhelming to manage all of these tools effectively. Thanks a million!

    5 years ago

  • LilaJo

    LilaJo says:

    Great Tips! XoX0

    5 years ago

  • ohwrite

    ohwrite says:

    I often think it's funny how so many media tools meant for expediency and convenience end up overwhelming our time. Thank you for the reminder to have meaningful interactions in an often impersonal virtual world.

    5 years ago

  • LilaJo

    LilaJo says:

    great tips! xoxo

    5 years ago

  • paramountvintage

    paramountvintage says:

    great article! great advice!

    5 years ago

  • EvenAndy

    EvenAndy says:

    Very informative article about social marketing:) Thanks for the great article!

    5 years ago

  • love4rocks

    love4rocks says:

    Thanks for sharing this great article. Great tips!

    5 years ago

  • LuksiCreations

    LuksiCreations says:

    i just twitter and have my blog, plus a tumblr photo blog. i do have a facebook page but i really hate it. i don't like how facebook sets it all up. i am trying to be more personable on my blog and thinking of tutorials to do, but i just have to find the time for them. i like twitter the best really, it fits me the most out of all of them.

    5 years ago

  • InkBlotCafe

    InkBlotCafe says:

    wonderful article w/ some excellent points. I am currently reading Dale Carnegie's "How to Make Friends and Influence People" and even though the book was published in 1938, it shares many of the same tips you do. Be interested in others and they'll be interested it you! thank you for sharing!

    5 years ago

  • PooknflipProductions

    PooknflipProductions says:

    I had never heard of those two different types of marketing before now. Thank you for the informative article. I guess I've been doing both kinds, but sometimes it's hard (to do the engagement one) b/c I feel like a stalker or weirdo at times when commenting on a total stranger's post. :) I guess I'll have to get over it tho - how else r u gonna make virtual friends, right?

    5 years ago

  • PooknflipProductions

    PooknflipProductions says:

    I had never heard of those two different types of marketing before now. Thank you for the informative article. I guess I've been doing both kinds, but sometimes it's hard (to do the engagement one) b/c I feel like a stalker or weirdo at times when commenting on a total stranger's post. :) I guess I'll have to get over it tho - how else r u gonna make virtual friends, right?

    5 years ago

  • PooknflipProductions

    PooknflipProductions says:

    I had never heard of those two different types of marketing before now. Thank you for the informative article. I guess I've been doing both kinds, but sometimes it's hard (to do the engagement one) b/c I feel like a stalker or weirdo at times when commenting on a total stranger's post. :) I guess I'll have to get over it tho - how else r u gonna make virtual friends, right?

    5 years ago

  • divinebeautification

    divinebeautification says:

    Wow I just posted a comment on my facebook page prior to reading this and I went back and deleted it! So true that people really respond when you post an "idea" or something to really get to know you rather than "here is my shop". Thank you! PS I'm in Portland and I'm sad I missed you!

    5 years ago

  • BLauzonSews

    BLauzonSews says:

    a great and informative read! :) Thanks for putting it out there. By the way, I have had twitter for a while but started going on it more recently... and guess what I am bombarded with "Enter to Win" or "Free Diapers". Someone whom calls themselves notime has ALOT of time. They are tweeting every 5 minutes for hours straight about giveaways and such. It is crazy times on twitter. I am not feeling it. But am hoping to weed out the ones that are overwhelming. So I get what you are saying in this article and will strive to be less like some. :)

    5 years ago

  • newtknees

    newtknees says:

    Thanks for the education...I didn't know about the different marketing types. And your right, the broadcast way does get kind of annoying and turns me away. Now I have some nice tips on engagement...thanks!

    5 years ago

  • CustomDogBandanas

    CustomDogBandanas says:

    Wonderful article with some great points! Thanks for sharing with all of us. :)

    5 years ago

  • deetsy

    deetsy says:

    Thanks for the excellent points. It really goes to the heart of reminding people that social media is SOCIAL media. Most followers are not on twitter to shop, and if you are pushing product on them they will tune you out. It's great as a business tool too, but it can do as much harm to your image as good if not approached in the spirit twitter intended.

    5 years ago

  • PoorJean

    PoorJean says:

    This is great! After reading this I can see that my brand new blog needs a makeover already, lol!

    5 years ago

  • jkldesign

    jkldesign says:

    Bravo!! I also have noticed my success starting to build much easier once I shared my inspirations behind my work on my blog and just started getting real. I am guilty of still using the direct marketing approach out of habit, but find I am doing mixed with building a community instead. Thank you for reminding :)

    5 years ago

  • rawartletterpress

    rawartletterpress says:

    great info!

    5 years ago

  • bedbuggs

    bedbuggs says:

    Thanks for this article its very helpful!

    5 years ago

  • ArtWhims

    ArtWhims says:

    Thank you for the quick tips!

    5 years ago

  • VerteAdelie

    VerteAdelie says:

    I once took a class with Diane and really enjoyed it, as she's a good teacher with a non mainstream approach on social media and marketing themes. It's great to see you here Diane! (well, well, and isn't that the lovely Pushkin!)

    5 years ago

  • luckypups

    luckypups says:

    Very interesting! I will keep all of these tips in mind!

    5 years ago

  • jennyandpearl

    jennyandpearl says:

    Great article! Well said and very true!

    5 years ago

  • lyaskin1

    lyaskin1 says:

    Well written and great advice!

    5 years ago

  • EyePopArt

    EyePopArt says:

    Excellent article! Sister Diane is my hero!

    5 years ago

  • evelynwhite

    evelynwhite says:

    Thanks for the insight Diane! Especially that distinction between broadcast marketing and engagement marketing. Your tips gave a better direction for using my facebook page.

    5 years ago

  • evelynwhite

    evelynwhite says:

    Thanks for the insight Diane! Especially the difference between broadcast marketing and engagement marketing. Your tips will help me with my facebook promos.

    5 years ago

  • ForgottenYarns

    ForgottenYarns says:

    This article has been quite helpful and has given me ideas. I have no clue how to use a blog, twitter, or facebook so I will have to look up more about how to use those resources. Thanks!!!!

    5 years ago

  • JKistlerStudios

    JKistlerStudios says:

    Good article, ACK, I'm guilty of the "broadcast" posts on FB, because I already have a blog, I'm not sure what else to do with my FB page unless I repeat the same stuff both places. Could use an article about what types of posts to make in the different places if you use more than one!

    5 years ago

  • DigitalBanners

    DigitalBanners says:

    Sister Diane Loved the ariticle, now I see why all of these folks are just chatting away about everything but their products. I'll give it a try. Thanks again

    5 years ago

  • PingandPongKids

    PingandPongKids says:

    Came in perfect time -just when I need some advise on how to reach out!

    5 years ago

  • SugarSugarScrub

    SugarSugarScrub says:

    Thanks for the info Diane!

    5 years ago

  • josoriginals

    josoriginals says:

    I am just exploring some of these options and I really appreciate the info from someone in the know.

    5 years ago

  • ItsyBitsyFashionista

    ItsyBitsyFashionista says:

    Very helpful, thank you. I am still trying to navigate my way around the etsy world & how to advertise for traffic to my online shop.

    5 years ago

  • applechampagne

    applechampagne says:

    wow this is very eye-opening! especially useful for newbies like us :) thanks so much for sharing! we'll try our best to remember all these points in our marketing. =)

    5 years ago

  • TLCinspirations

    TLCinspirations says:

    I love how you surrounded this article around the idea of new friendships and not new customers. That's an ideal way of doing it. I find that as I become more interested in a Twitter friend, I will eventually click on their site to learn more about what they do and/or sell. And when I am ready to purchase something, I look to my friends first :)

    5 years ago

  • AppleRoseFibers

    AppleRoseFibers says:

    What great ideas! We all need creative ways to find more customers. It is hard to market fiber...even when it is great stuff.

    5 years ago

  • DeepBlueNotion

    DeepBlueNotion says:

    I am just starting my facebook page so this helped a great deal!

    5 years ago

  • lostdreammachine

    lostdreammachine says:

    Not often do I read through a complete article. This time I did and learned. Thank you very much for sharing this ! Marcus

    5 years ago

  • ittybittybit

    ittybittybit says:

    Great advice. I have been working on this approach and have to say...it really works. Thanks for sharing.

    5 years ago

  • OriginalYouth

    OriginalYouth says:

    Swell post!

    5 years ago

  • Sistersnfriends

    Sistersnfriends says:

    Thank you so much for the great advice!

    5 years ago

  • LittleWrenPottery

    LittleWrenPottery says:

    Great tips I think I need to put more effort into social networking. Thanks!

    5 years ago

  • chrysbonnaylewis

    chrysbonnaylewis says:

    I'm going to work on that blog now!!!!

    5 years ago

  • moncy3

    moncy3 says:

    caught myself doing bad things! Thanks for the great advise!

    5 years ago

  • whphotography

    whphotography says:

    A fantastic article. It's so important to treat your readers and customers as people, not dollars. I work hard at my blog and flickr page to interact; there are so many creative and interesting individuals out there, how I can NOT take the time to acknowledge them.... :) www.walterhelenaphotography.blogspot.com

    5 years ago

  • Resurgence

    Resurgence says:

    Thanks for spelling it out so clearly.

    5 years ago

  • lilcoop1

    lilcoop1 says:

    You have no idea how great the timing of this article is for me. I've been getting overwhelmed with all the social media stuff. Now I know the right way to act on the web. Thanks for the great article

    5 years ago

  • rosenlofphotography

    rosenlofphotography says:

    Fabulous tips! Thank you so much for all the time you put into helping others!

    5 years ago

  • darlingdaisy2468

    darlingdaisy2468 says:

    What an insightful article. I enjoyed every word. I have been working on a way to market my shop. Thank you for your advice!

    5 years ago

  • LostBridgeDesigns

    LostBridgeDesigns says:

    I think we all feel that we have to try and use ALL of the online marketing outlets. Especially with no "marketing budget" we can get bogged down trying to do them all (because it's free marketing, right?), and, like you said, not doing any of them well. Here's to following just one (or just a few) marketing paths, but making them great!

    5 years ago

  • gisforginger

    gisforginger says:

    I have often wondered, in this age of social networking, what is the best way to utilize such mediums. Thanks for the clear-cut basics! I think it is very true about "marketers". No one wants to be sold, but everyone wants a great product. There is a very clear distinction between "broadcast marketing" and "Engagement marketing" and your article clearly defines that difference. Thanks!

    5 years ago

  • Waterrose

    Waterrose says:

    What great information. What I love about the new rules of marketing is the aspect of getting people to connect with you. Sometimes I just think about the people I have met from all around the world that would have been impossible 25 years ago. I think it's also a way to understand other peoples lives and have more compassion for their ways of life. My favorite blogs are those that do divulge a bit of themselves and their funny, daily issues and triumphs. My favorite tweeters are those that encourage others. I don't mind marketing tweets as long as that's not the only thing tweeted. Thanks again for your insight!

    5 years ago

  • BHBKidstyle

    BHBKidstyle says:

    It is true, you have to relate to your "friends" and "followers" and make comments on their posts. Can´t just take, have to give as well.

    5 years ago

  • linneaswedishdesign

    linneaswedishdesign says:

    Thanks for the good advise!

    5 years ago

  • RubyintheAttic

    RubyintheAttic says:

    I'm just getting started and a little wary of how to begin with all the options out there. This was super helpful. Thanks!

    5 years ago

  • sakizome

    sakizome says:

    Thank you. Something to chew on since i do not have any of these options, but just love running my Etsy shop!

    5 years ago

  • purplesierra

    purplesierra says:

    I'm just getting started too. Thanks for the helpful info.

    5 years ago

  • rosescreativity

    rosescreativity says:

    Very helpful. Thank you! I appreciate your wonderful suggestions to fine-tune our social media interactions. Your tips bring to mind the "art of conversation," that is to think about what others need and how to develop a warm flow of give and take. Reading your blog made me feel good!

    5 years ago

  • aCatsNest

    aCatsNest says:

    A good read, thanks!

    5 years ago

  • blazingneedles

    blazingneedles says:

    As part of the "unplugged-in" generation, I sometimes feel overwhelmed by it all! Thanks for putting things in perspective. Enjoyed your article.

    5 years ago

  • opendoorstudio

    opendoorstudio says:

    wow...this was great info and I am happy to know that others have the same thoughts I do! ( about the keeping up with all of the social media!) great article!

    5 years ago

  • circlesandsquares

    circlesandsquares says:

    Very informative. Thank you!

    5 years ago

  • circlesandsquares

    circlesandsquares says:

    Very informative. Thank you !

    5 years ago

  • SpinningWheelStudio

    SpinningWheelStudio says:

    This is extremely helpful - I've definitely been the 'broadcast marketing' type on my relatively new Facebook Fan site http://www.facebook.com/pages/Spinning-Wheel-Studio/258809849702?ref=mf But, I didn't know any better -- Facebook is such a new concept to me. I am very, very appreciative of your wisdom and vow to change my approach effective immediately! :) Thank you!

    5 years ago

  • shirinki

    shirinki says:

    Thanks, this is so helpful. I thought I'd start by listening, and comment on a great blog post!

    5 years ago

  • BucketBooks

    BucketBooks says:

    Still learning how to blog? I enjoy the ones I read from other vendors, can't quite figure out how to do one. Guess I have way too much to learn.

    5 years ago

  • tuckapaws

    tuckapaws says:

    WOW.. Loved your great advice... You have encouraged me to do more with facebook. Thank you so much., Newfoundly Kerry

    5 years ago

  • TwoHeartsStudio

    TwoHeartsStudio says:

    Thanks for your advice and insight. Putting people first seems like a healthy approach. Maybe that's why we respond so well to it.

    5 years ago

  • MarkJAsher

    MarkJAsher says:

    Sister Diane you are spot-on. Great article!

    5 years ago

  • cindydevore

    cindydevore says:

    Fabulous and timely info! So many of us have focused on broadcast marketing, and the "new" and effective methods are all about real people! I love that!

    5 years ago

  • TheOrganicIntrovert

    TheOrganicIntrovert says:

    Thank you! I'm new here and your article was very helpful to me!

    5 years ago

  • AndiesCraftiques

    AndiesCraftiques says:

    Great advice--I'm new and have steered clear of blogs, Facebook, and Twitter so far. I did get brave and go on one forum, though, and got some inquiries and responses.

    5 years ago

  • IdealAccents

    IdealAccents says:

    this was a great eye opener thanks :)

    5 years ago

  • swimswim

    swimswim says:

    thank you!

    5 years ago

  • bylynnkrestel

    bylynnkrestel says:

    informative. relevant. extremely helpful. thank you!

    5 years ago

  • EmbellishYourself

    EmbellishYourself says:

    This is so true! I find that I sometimes don't post about new listings because I don't want to sound like a salesman or bother people. Now I have a new way to go about things that's really positive. Thank you!

    5 years ago

  • JL67

    JL67 says:

    Thanks sooo much! :)

    5 years ago

  • ButtermilkVintage

    ButtermilkVintage says:

    on the money! many thanks for the great advice!

    5 years ago

  • postroad

    postroad says:

    Great insight. Thank you. I off to make a tweet now...

    5 years ago

  • EvesLittleEarthlings

    EvesLittleEarthlings says:

    Well Written!

    5 years ago

  • HarlowsVintage

    HarlowsVintage says:

    Extremely helpful for me @ the moment....thanks so much

    5 years ago

  • ScrapMetal

    ScrapMetal says:

    Thanks Diane. I listened to a podcast of yours on this same subject and I am definitely in with the program. It makes a lot of sense!!

    5 years ago

  • MadelineInMoonlight

    MadelineInMoonlight says:

    Great food for thought---thanks!

    5 years ago

  • SusanKJewelry

    SusanKJewelry says:

    thanks for the helpful post. Will definitely look at it differently.

    5 years ago

  • WestoverDesigns

    WestoverDesigns says:

    Great Article. Thank you for reaffirming that I don't have to be a part of every network. It can get a little scary out there. :)

    5 years ago

  • StilNovoDesign

    StilNovoDesign says:

    Thank you for the wise input! Maybe I'll feel less overwhelmed now than I usually do... :)

    5 years ago

  • annieWHERE

    annieWHERE says:

    Such a great perspective! Thank you so much Sister Diane :) I have been chewing over how to approach social media marketing since before I opened my Etsy shop (and have not yet gotten to doing any of it). I knew all along that taking on more than one (social media outlet) would not be a good thing for me. In terms of both how effective I could be with it and how happy I would be doing it. Your article provided me with the information I was missing and turned something I was dreading into something I'm excited about :)

    5 years ago

  • jewelrybyjackie

    jewelrybyjackie says:

    These are really great tips... I'm going to start implementing them myself.... NOW! : ) Thanks so much for this post.

    5 years ago

  • LAccentNou

    LAccentNou says:

    Simple and great post! I'm agree with you!

    5 years ago

  • mleefipps

    mleefipps says:

    Awesome tips- thanks so much!!

    5 years ago

  • ZZsROCKnRECYCLABLES

    ZZsROCKnRECYCLABLES says:

    Wow THANK YOU... I think thatI need to approach things in a different way now!

    5 years ago

  • ArtemisiaDesigns

    ArtemisiaDesigns says:

    great article !

    5 years ago

  • nisseworks

    nisseworks says:

    Great post. I'm keeping this one on file for help with my marketing plans :)

    5 years ago

  • NerdyTogether

    NerdyTogether says:

    Definitely a great article! I only twitter about my shop once a week tops, but I sure love to chit chat with all the people I've met who have common interests from crafting, to literature, to movies and more! I love that ladybug flash drive!

    5 years ago

  • buenahelena

    buenahelena says:

    This article is just what I needed. I never thought I would want to blog, but since starting in September I love it more and more. More engagement now though and less broadcast!

    5 years ago

  • BusyBeadLady

    BusyBeadLady says:

    Let me start by saying thank you. I will use your sound advice. I love making new friends.

    5 years ago

  • saturatedcanaryart

    saturatedcanaryart says:

    That makes perfect sense!!...Thanks for the insight! XO

    5 years ago

  • WoodenNickelsJewelry

    WoodenNickelsJewelry says:

    Diggin' that all these Etsians read this & are planning on applying it, including ME! Thanks.

    5 years ago

  • UniquesewingBoutique

    UniquesewingBoutique says:

    very helpful article, I always feel I have nothing interesting to say on facebook etc, but you gave good ideas, thank you

    5 years ago

  • sistersheba

    sistersheba says:

    Very insightful and instructive. I enjoyed your article. Thanks

    5 years ago

  • KimsCraftyApple

    KimsCraftyApple says:

    Very helpful :) I like the new take on Marketing.

    5 years ago

  • swyatt

    swyatt says:

    Very helpful. I shall be using those tips myself.

    5 years ago

  • tinworks

    tinworks says:

    Thanks for a great article; it contained very useful and practical information, and I will definitely be applying much of it to improving my marketing approach.

    5 years ago

  • piperewan

    piperewan says:

    thanks diane for teaching the class this weekend; it was very informative, and absolutely spot on! i am sharing this with anyone who will listen!

    5 years ago

  • shopREiNViNTAGE

    shopREiNViNTAGE says:

    Awesome points! Thank you so much!!

    5 years ago

  • HoneyBliss

    HoneyBliss says:

    Thank you so much! That was a great article. I especially like the 'reaching out' tip. I realize that I have been severely lacking there. But look! I've already started by commenting here lol

    5 years ago

  • fashionandfate

    fashionandfate says:

    T H A N K S! I'm a recently first-time blogger and have yet to find a follower, so check it out - I'll be adding more fashion info soon! http://fashionandfate.blogspot.com/

    5 years ago

  • craftpile

    craftpile says:

    This was so helpful! Thank you!

    5 years ago

  • CherryRedStudio

    CherryRedStudio says:

    Great advice! I can definitely use it :)

    5 years ago

  • AmericaJane

    AmericaJane says:

    This was so informative- thank you for breaking it down in simple bullet points. I can't tell you how many seminars on Social Media I've left being even more confused than when I started! This is great.

    5 years ago

  • Uncommonalities

    Uncommonalities says:

    Thanks very much...especially for the last tip about not having to do it all, but to do just what you like and do it well!

    5 years ago

  • StrongBeads

    StrongBeads says:

    This information makes sense for me,I found it although very difficult to talk about me as a collector, artist, shopowner....... So this is a beginning........ Thanks for sharing

    5 years ago

  • DiamondDollsCouture

    DiamondDollsCouture says:

    Thank you for these useful tips! :)

    5 years ago

  • BlueDayDesigns

    BlueDayDesigns says:

    I really like what this article said about just choosing social networking sites that you are comfortable with, and like using. I looked at Twitter for about 3 minutes before realising that I could never bring myself to 'twit' - I just don't connect with it. I think sometimes as an Etsy seller I try to make myself sound too professional. There's nothing wrong with sounding like I work from home, part-time, doing arty stuff - and sharing this enthusiasm through networking is probably something that will make me seem more human and allow others to connect with me. In the interests of 'keeping it real' I'd want to confess that...I sometimes design artworks while wearing my pyjamas. !!! Thanks for a great article Diane. :)

    5 years ago

  • GalleonsGold

    GalleonsGold says:

    Great tips. Thanks for sharing. We hope to use several ideas to improve our blog and use of facebook. www.GalleonsGold.blogspot.com Facebook: Galleons Gold Jewelry

    5 years ago

  • vantiani

    vantiani says:

    Oh this is just perfect! I have been struggling to maintain all my cyber babies since years ago and lately I find out that I am a blog kind a girl and twitter, not a facebook one at all:) Thanks much for this tips!

    5 years ago

  • SepiaSmiles

    SepiaSmiles says:

    Must read this later!

    5 years ago

  • DvarimTovim

    DvarimTovim says:

    Thank you very much for this article.this was a great article to wake up to this morning:-)

    5 years ago

  • greenbridgestudio

    greenbridgestudio says:

    Very informative, thank you!

    5 years ago

  • glittercoki

    glittercoki says:

    Great subject! You are so usefull, thank you ;)

    5 years ago

  • daxdestash

    daxdestash says:

    I was heartened by the idea of going with the social media that you feel comfortable with - I've been feeling I should do Twitter but can't seem to summon the enthusiasm but Facebook makes sense to me and is proving a great way to interact with Fans (Dax Designs Bead Art on Facebook)

    5 years ago

  • damnfrenchdesserts

    damnfrenchdesserts says:

    Such an interesting read, thanks so much for the helpful hints!

    5 years ago

  • SharonDraws

    SharonDraws says:

    Thanks, great advice I'll definately take!

    5 years ago

  • karuski

    karuski says:

    Yep, it takes some effort to deal with real people, even in virtual world:)

    5 years ago

  • Joik

    Joik says:

    Great points here, thank you so much for sharing :} Planning to start a blog, this was great inspiration...

    5 years ago

  • BlacknickSculpture

    BlacknickSculpture says:

    Good article! I'm not up for Twitter. But I do enjoy blogging! I've met some great people and just got a commission due to my blog.

    5 years ago

  • TaterPuddin

    TaterPuddin says:

    I appreciate sharing your tips, which are so very relevant to my situation. Due to time constraints, I tend to put marketing on the back burner. But your tips are inspiring and ones I will definitely keep in mind.

    5 years ago

  • EllieThouret

    EllieThouret says:

    Thanks for the great article! I've just started using FB and Twitter to promote my Etsy shop so this is great timing for me. www.EllieThouret.etsy.com Ellie Thouret Textile Designs

    5 years ago

  • julessabjewelry

    julessabjewelry says:

    Diane, thanks for the wonderful tips. I know sometimes we get in a time crunch and just want to be seen, but I think you're absolutely right... we need to make time to let our clients "know" who we are by using our inspirations, thoughts and challenges to give them the insight into our personal being which will naturally make them interested in our art! Thank you again for reminding me!

    5 years ago

  • SweetartStout

    SweetartStout says:

    Great tips. Thanks

    5 years ago

  • pentopaper123

    pentopaper123 says:

    Great article! I instinctively gravitate towards those sellers myself - I just need to apply this information to my own shop :)

    5 years ago

  • ToteallyBags

    ToteallyBags says:

    Thanks so much for the great tips! I have a Facebook page, and I've been considering starting a blog, so great advice!

    5 years ago

  • lucietales

    lucietales says:

    Reading your article makes me think (thank you for that) and I'm now considering that I was all on the wrong line!!!! Thank you very much for sharing your tips! They're gonna be very useful!!!!

    5 years ago

  • huiyitan

    huiyitan says:

    This is a great article! Thank u very much for sharing :)

    5 years ago

  • breadandroses

    breadandroses says:

    Great info that helps clarify thoughts about new directions. Thanks so much!

    5 years ago

  • BeachBabyDoll

    BeachBabyDoll says:

    Thank you, just what I needed! It makes so much sense and really just what life is all about, relationships.

    5 years ago

  • littleseeta

    littleseeta says:

    great article! thank you for sharing your tips =)

    5 years ago

  • StrayPathDesigns

    StrayPathDesigns says:

    Thanks, I needed to hear that I don't necessarily need to stretch myself thin with every social media tool! Quality vs Quantity. Great article..

    5 years ago

  • mautto

    mautto says:

    Wow, what an eye opener! This all makes so much sense to me. Thanks!

    5 years ago

  • PositiveEnergyDesign

    PositiveEnergyDesign says:

    Thank you so much... It's so helpful to get a fresh perpective on the subject and some new ideas!

    5 years ago

  • nellyvansee

    nellyvansee says:

    I'm marking this Its true that the engagement type marketing works best. When ever your not trying to sell anything, that when your getting the most positive responses.

    5 years ago

  • PLJohnsonGlassArt

    PLJohnsonGlassArt says:

    Excellent article with some very good advice. Funny, I was kinda loking at things from a different angle. I have been feeling maybe I was being a little too personal and was afraid it didn't look professional. Gave me a new perspective ...thanks for posting.

    5 years ago

  • UniquelyChicForYou

    UniquelyChicForYou says:

    Found a lot of helpful tips in your article. Thanks.

    5 years ago

  • daisylanevintage

    daisylanevintage says:

    Awesome info! Thank you very much for sharing :-)

    5 years ago

  • muumol

    muumol says:

    I'm not a seller, but when I check my saved search for Etsy on Twitter, the first two or three words are what decides if I'll click in the link or not. What's most important, is WHAT the product is. I was searching for a nice, owl themed pillow. Never found one. There probably was one, but all the posts started with " Just Listed, or Sold and Relisted~" just NEVER gets me. Sold and Relisted? So boring! I'd like to have seen "Sweet Owl Pillow! One of a kind and made just for you! NOW THAT would be a buy that makes me feel SPECIAL! I ended up taking an hour to find my perfect pillow digging through searches based on tags. Arrgh.

    5 years ago

  • schabahnday

    schabahnday says:

    Thank you. I plan to start doing more and these suggestions will really help!

    5 years ago

  • LaughingFrogDesign

    LaughingFrogDesign says:

    Great article. I've been doing a lot of broadcast marketing on FB and twitter, and frankly, I have felt kind of uncomfortable doing it. Thanks for the insight! I feel happy about using FB and twitter again!

    5 years ago

  • TheRecycledCatholic

    TheRecycledCatholic says:

    Thanks for the advice! one is never too old or young to learn from others. I'm somewhat a quiet person till I get to know you. So Marketing is difficult for me.

    5 years ago

  • PBandJdesign

    PBandJdesign says:

    Appreciate the tips and will use them!

    5 years ago

  • TheDizzyPixie

    TheDizzyPixie says:

    Great advise! I've been doing the social media marketing for a while now and sometimes its easy to forget that you're not the only one making amazing things and Twittering/Facebooking/Blogging about them. I try to pay attention to the links I follow and why, and then incorporate those qualities into my own posts.

    5 years ago

  • RR1Box80

    RR1Box80 says:

    Ahhh, so that's what I'm doing wrong! Thank you for the fantastic advise! I will definitely use your tips.

    5 years ago

  • jargonhead

    jargonhead says:

    Thank you so much for all the helpful tips! As a former business analyst, I have a tendency to look at marketing from a broadcast perspective, so your advice is a breath of fresh air!

    5 years ago

  • TanyaMac

    TanyaMac says:

    Great post!!! Thank you so much Diane - all the pointers i needed and at just the right time! :D

    5 years ago

  • ShebboDesign

    ShebboDesign says:

    absolutely very helpful article! Thanks so so sooo much!

    5 years ago

  • talies

    talies says:

    Great articale thank u:)

    5 years ago

  • dmarlene

    dmarlene says:

    Thanks so much for this post, Diane! It is very true and makes one stop and think!

    5 years ago

  • SisterDiane

    SisterDiane says:

    Hi, everyone! Thank you all so much for your warm responses to my article! I love helping crafters navigate this amazing new world of social media, so I'm beyond thrilled that you found this piece useful. Happy Engagement Marketing! :-)

    5 years ago

  • pasin

    pasin says:

    Great article

    5 years ago

  • Brazenbags

    Brazenbags says:

    Great article! I have been finding the idea of marketing a little overwhelming. Thanks for all the ideas. They came at the perfect time for me!

    5 years ago

  • RlynnPhotography

    RlynnPhotography says:

    Wonderfully article, it brings up a lot of things on social media I hadn't considered before thank you!

    5 years ago

  • dannikellidesigns

    dannikellidesigns says:

    This was a great article...makes me understand how I should go about Facebooking. Thanks!!

    5 years ago

  • momanddot

    momanddot says:

    Thanks for the post. I'm definitely in the 'old school' way of thinking. My daughter (and partner) does try to drag me into the 'new school' way of thinking. I just wish it came as easy to me as it does to her. Practice, practice, practice, right?

    5 years ago

  • bstrung

    bstrung says:

    Thanks for the info.

    5 years ago

  • ALLthangsOLDbutNEW2u

    ALLthangsOLDbutNEW2u says:

    Thank you so much for this article post. I really have learned so much. I will begin to do what I can to make great changes. This will be great

    5 years ago

  • jennyhoople

    jennyhoople says:

    Wow, this is great! Cooincidentally (synchronistically) I'm listening to a great book (audiobook, also available in print) on just this type of marketing...it's called "The next evolution of marketing: connect with your customers by marketing with meaning" by Bob Gilbreath. Sometimes it seems a little more geared towards larger organizations than a lot of us on here have, but just listening to it I've been inspired with a lot of good ways to be more engaging with my customers. I've even had some good ideas for specific blog posts that I've already started writing. Anyway I think it'd be useful for anyone selling on here! (Uh, yes, I do work in a library, why do you ask?) ;)

    5 years ago

  • CreatedbyLee

    CreatedbyLee says:

    Thank you for a great article. I'll try to put your advice into practice.

    5 years ago

  • SimplyInvitingCards

    SimplyInvitingCards says:

    Sister Diane, you rock.

    5 years ago

  • emmasjewels

    emmasjewels says:

    Great article. I now know that I have really been a broadcast marketer on twitter and facebook. This really gives me something to think about the next time I post.

    5 years ago

  • asliartstudio

    asliartstudio says:

    I have been lost in Etsyland like Alice. The sites are amazing, but I culture has eluded me. Thank you for helping me see where I am not assimilating properly. Hoping to be an Etsian yet.

    5 years ago

  • SugarDimples

    SugarDimples says:

    Great article! Great tips! Thank you!!

    5 years ago

  • tweetergeek

    tweetergeek says:

    Great article

    5 years ago

  • Swapbot

    Swapbot says:

    Great tips as always, Sister Diane! I think that the idea of only taking on a few social media tools is a good one. It can easily get overwhelming when you start discovering all of the social media options out there, but you don't have to use them all.

    5 years ago

  • hediluToo

    hediluToo says:

    I have often contemplated the non-offensive ways of using social media to promote. Thanks so much for this insightful article!

    5 years ago

  • TheNightjar

    TheNightjar says:

    simple and effective info, thank you

    5 years ago

  • PaperCreationsbyDeb

    PaperCreationsbyDeb says:

    Thank you so much for this info. You've helped me understand that I don't have to tweet, blog, and use FB all at the same time. I'll leave that for those who know how. I'll spend my time learning how to create an interesting, fun, interactive FB page for my business.

    5 years ago

  • clara2010

    clara2010 says:

    Very useful for me as beginner. Thanks a lot.

    5 years ago

  • AHappyDistraction

    AHappyDistraction says:

    Thank you so much for this. I really need to look at it differently. I think about posting about my personal life a lot, but I just assume no one cares. I guess I need to engage them more.

    5 years ago

  • Pearlk2

    Pearlk2 says:

    thanks for the tips, I use twitter, FB and blog, but I guess you are right about getting too overwhelmed because I'm not a blogging person and I have to concentrate more on the FB and twitter. I wish you all the best!

    5 years ago

  • RivergroveDesigns

    RivergroveDesigns says:

    This article is just what I needed! Thanks!

    5 years ago

  • artigianajewellery

    artigianajewellery says:

    Great article. I've always felt quite nervous about using social media but what you've written makes perfect sense - thank you.

    5 years ago

  • BonTons

    BonTons says:

    very informative, a lot to consider

    5 years ago

  • southernladysvintage

    southernladysvintage says:

    Great article.

    5 years ago

  • fortheloveofpete

    fortheloveofpete says:

    This article was so informative-and it's so true that developing relationships with people seems so much better than bombarding them with a one sided message to buy, buy, buy! I am most comfortable keeping a blog, so that's what I do.I need to take the advice shared here and try reaching out to others more. I agree that everyone likes to feel that what they write (or tweet, or post) is important enough to get noticed and commented on-I know how much I like to get comments:) Again-thanks for an excellent article!

    5 years ago

  • Stemjewelry

    Stemjewelry says:

    Great article...i too am guilty of marketing old school...in fact, i did it mere seconds before i found this article.

    5 years ago

  • annashoub

    annashoub says:

    Loved this article. It was a really simple and effective way to break it down. Broadcast- old, Engagement- new. Thanks.

    5 years ago

  • gnormyle

    gnormyle says:

    I concentrate on my blog mostly. I do a Feature Friday for other ETSY shops. Etsians love me! Great article!

    5 years ago

  • brokeondown

    brokeondown says:

    This was awesome - this is something I can actually do! Thanks so much :)

    5 years ago

  • ohbabydotcom

    ohbabydotcom says:

    Great article. Thanks for sharing : )

    5 years ago

  • pottypourri

    pottypourri says:

    Thank you! I never thought of myself as "old school" - until now! Definitely rereading and rethinking!

    5 years ago

  • DoBatsEatCats

    DoBatsEatCats says:

    This is probably the clearest explanation I've ever read on how to use Twitter. When I first joined, I saw that pretty much everyone was shouting about their items for sale, so I figured that was what you were supposed to do. It felt sleazy, though, and I didn't like doing it. Then, as I read more about Twitter as a marketing tool, I realized that it wasn't OK to do that even though everyone does. My next question was, "but how are people ever going to find my items if I'm not constantly tweeting about them?" I get it now... it will be a slow process to engage my followers, but it sounds as though the results will be worth the time.

    5 years ago

  • hollyedwards

    hollyedwards says:

    Thanks for the post - I had given up on my blog but I think it's time to reconsider and get more involved! Very inspiring!!

    5 years ago

  • sophiascooter

    sophiascooter says:

    Wonderful advice! Very useful post!

    5 years ago

  • DownHomeDesigns

    DownHomeDesigns says:

    You've just confirmed that my thinking in this area was correct. I am new to social networking, but already I have realized that it's a little off-putting when someone constantly posts about new items in their shop. I just created my blog a couple of weeks ago and am enjoying it more than I thought I would. I post about the creative processes, experiences in creating things and my life. When an item I've made is mentioned, I just make it into a link. That way if the person is interested, they can click on it and look all they want without feeling pressured. Thanks for your insight in this area.

    5 years ago

  • rkdsign88

    rkdsign88 says:

    Great article, I'm a shy woman so this is a great encouragement. Thank you.

    5 years ago

  • RockStoneTreasures

    RockStoneTreasures says:

    Great post which I really needed. Sometimes it's so tiring to write something really creative when all you really want to do is broadcast it the old school way. Really trying not to do that but it takes a different mindset. Thanks for the great info.

    5 years ago

  • DoxyDame

    DoxyDame says:

    Great advice. I will definitely try and implement some of the things you have pointed out! I don't want to become a marketer for my own business! I definitely want to be everybody's friend instead! :oD

    5 years ago

  • crochetgal

    crochetgal says:

    An excellent post! I follow literally hundreds of people on Twitter, but I tend to ignore the ones who are just using the 'broadcast' method. The occasional link is fine, but I'd much rather get to know the person! I spend hours chatting with twitter friends, both Etsians and non-etsians alike.

    5 years ago

  • BotanicalBead

    BotanicalBead says:

    Wow! So I'm 'old school', guess I'd better join the wave.

    5 years ago

  • DVHdesignsBEADS

    DVHdesignsBEADS says:

    Very sound advice. As a lifelong lapidary, I'm extremely knowledgeable about stones and have been cutting stones for a long time, so I tend to write in forums and posts where I get to share my expertise about gemstones and answer questions as well. Unfortunately I can get SOOO caught up on the computer that I don't spend enough time cutting rocks! (like today, here and now!)

    5 years ago

  • BethToddCreatz

    BethToddCreatz says:

    Awesome info Diane, thanks for sharing it!

    5 years ago

  • monkeytails

    monkeytails says:

    There were some great tips in there! I have a "friend" on Facebook who only uses it to broadcast her business-and that makes me feel used. It pays to be personal-and you may make some great friends and network in the process!

    5 years ago

  • VibrantTrains

    VibrantTrains says:

    Love you article and pics.

    5 years ago

  • designedbags123

    designedbags123 says:

    excellently done Sister Diane.

    5 years ago

  • blackdogwhitedog
  • FrenchKnot2U

    FrenchKnot2U says:

    Ya learn something new everyday-thanks for the mentioning that Broadcast marketing is a dinosaur and Engagement marketing is the new forum. I appreciate you supporting the idea of "engaging" reader with info about other things than simply the finished product one peddles. I have been doing this on FaceBook-i.e. I write stories about the History of Textiles and the feedback has been VERY well received. Thanks you for sharing your info.

    5 years ago

  • Buttonhead

    Buttonhead says:

    This is a fantastic article. Building a community of actual friends and fans is so much more powerful than focusing on getting 'fans' and 'followers' who aren't really engaged. I've been guilty of broadcast marketing in the past, so I'm taking this advice to heart. Thanks!

    5 years ago

  • jechorydesigns

    jechorydesigns says:

    That was helpful, thank you.

    5 years ago

  • SassySisterVintage

    SassySisterVintage says:

    I personally use Twitter and Facebook for marketing and have had success with both for shop sales but this article has given me insight on how I can improve the way I do things. Very informative!

    5 years ago

  • VintageTribe

    VintageTribe says:

    Hah! As i was reading i was thinking bout my blog, my facebook, and my twitter accounts..all of which have been used for broadcasting...wooops. Great article, will use the suggestions! xo

    5 years ago

  • strawberrycouture

    strawberrycouture says:

    Wow thank you for the encouragement and specification of Twitter and Facebook marketing. I use both. I do believe in one on one communication. It really does help.

    5 years ago

  • ParisianDreams

    ParisianDreams says:

    As someone new to etsy, and thinking of social marketing, thank you for the great advice.

    5 years ago

  • BabyByBrooke

    BabyByBrooke says:

    makes so much sense! Thank you thank you!!

    5 years ago

  • PinkPonies7

    PinkPonies7 says:

    Great advice!!

    5 years ago

  • amyjoavnet

    amyjoavnet says:

    Great advice, and I know I need it too, now that I have facebook up and running. Certainly the easiest thing to do is post a link to ME, but now I am looking forward to getting more interesting.

    5 years ago

  • PinkGlassPalace

    PinkGlassPalace says:

    Glad I read this. As a fairly newbie on twitter (which I LOVE), I've noticed a definite pattern of who I am drawn to converse with & it's not with people who are just hawking their goods. So, I'm trying to tone down the self-promotions. Plus, that's pretty boring.

    5 years ago

  • artrageousclay

    artrageousclay says:

    Great article! This sure gives me something to think about and strive to do better at. Thanks so much for the insights and help.

    5 years ago

  • emberatia

    emberatia says:

    best little bits of info i have seen in ages! and its ll true, going to check out the online classes

    5 years ago

  • beyondstarlight

    beyondstarlight says:

    Yea, it makes sense. When you hear someone else just talk product, it is a turn off. The way you explained everything gives a better perceptive. Thanks a bunch...mary

    5 years ago

  • robayre

    robayre says:

    what a great article. This article made me wish that Etsy had a bookmarking tool for their Storque articles, so I could easily and quickly reference back to it.

    5 years ago

  • JeansVintageCloset

    JeansVintageCloset says:

    Thank you for the advice in this article, social networking can be frustrating

    5 years ago

  • janecarg

    janecarg says:

    Yes! Thank you for saying what I have been assuming for quite a while during my 12 month R&R phase....b4 I open my Etsy shop. I have noticed that many successful shop owners do not 'broadcast' prefering instead to go the friendly persona approach and briefly mention their shop and creative preferences and in doing so indirectly advertise their shop..... Thank you again.

    5 years ago

  • ACelticgirl2

    ACelticgirl2 says:

    I used to do Twitter but then every post was "broadcasting" and I stayed away. I didn't want to fall into that trap and besides I'm totally boring :)

    5 years ago

  • carriveau

    carriveau says:

    Thank you :)

    5 years ago

  • AmcPoelmanDesign

    AmcPoelmanDesign says:

    Thanks a lot for this information!

    5 years ago

  • janeandavis

    janeandavis says:

    thanks for the help!

    5 years ago

  • seawillowherbs

    seawillowherbs says:

    Very helpful, easy to read! Great article. Thank you :)

    5 years ago

  • RowanOliviaJewelry

    RowanOliviaJewelry says:

    Great pointers. Now if I only had the time to actually keep up with all the social media... ;-))

    5 years ago

  • princesscookieco

    princesscookieco says:

    Fantastic advise! I've read thru it twice :) now I'm ready to listen to your podcast. Thank you.

    5 years ago

  • bdbusby

    bdbusby says:

    Thank you for saying it's Ok to concentrate on Twitter or Facebook or bloggng. It does all become overwhelming.

    5 years ago

  • MissElany

    MissElany says:

    thanks I found it very interested, food for thought

    5 years ago

  • pennymasquerade

    pennymasquerade says:

    This was so so helpful to me. I've just set up a new shop on etsy and am building a new twitter page and blog so this advice has come at exactly the right time. Thank you so much! :)

    5 years ago

  • alongtheline

    alongtheline says:

    I have been trying to rework on my shop page, blog and facebook page and this gave me many ideas. Thanks for the great post!

    5 years ago

  • thefemalefan

    thefemalefan says:

    I just started using Facebook for more exposure, and your tips about personalizing vs straight advertising makes total sense. Thanks!

    5 years ago

  • georgiapeach314

    georgiapeach314 says:

    wow.. this was a great read.. thanks for sharing!! ~T~

    5 years ago

  • ThompsonGirl

    ThompsonGirl says:

    This was a GREAT post. Lots of takeaways to being working on.

    5 years ago

  • craftingart

    craftingart says:

    Thanks for the great post, Diane.

    5 years ago

  • jcjewelrydesign

    jcjewelrydesign says:

    Thanks for the great article! It's very helpful~

    5 years ago

  • bstrung

    bstrung says:

    I agree with all of your suggestions. I have been a broadcast marketer in the recent past and have been trying to do other things with twitter. I don't know if it works but I am enjoying getting to know some my followers. Thanks for the tips.

    5 years ago

  • muumol

    muumol says:

    Just to add another comment and question, what's all this talk about blogs on Etsy? I've never heard of them and I'm a IN DEEP Etsy buyer! I'm addicted! Been shopping on here since March, but I've already exceeded my amount of buys vs eBay and I've used eBay since 2000! I usually check Twitter and don't really know how to find Etsy shops facebook profiles. I fan a lot of my favourite websites on Facebook and I must pass this along... 6 pm is my ultimate favourite sites for shoes- once in a while, an employee "takes over" the boss' desk and plays games with the fans. She gives 20% off coupons sometimes but mostly she just plays cute little quizzing games or takes " requests". Like a fan requesting that the entire office take a picture of them wearing permanent ink mustaches! They uploaded an entire staff pic with mustaches drawn on their fingers held up to their noses! It was a BLAST and actually made me feel so connected and feel good about buying from them. Even if you don't give away discounts, the personal and fun one on one interaction is priceless and I won't ever forget that. Bow if I need shoes I ALWAYS check there FIRST. Would be lovely so see some of my favourite Etsy sellers doing something like this and the personal connection would mean just that much more! I already ADORE and CHERISH my fav Esty sellers!

    5 years ago

  • TheMosaicJewelryShop

    TheMosaicJewelryShop says:

    Thank you for sharing, very inspiring!

    5 years ago

  • AmberHeartOfTheFinch

    AmberHeartOfTheFinch says:

    If there ever was an article i needed to read, it was this one. Thankies very much :0)

    5 years ago

  • dishfunctionldesigns

    dishfunctionldesigns says:

    Thanks for sharing!

    5 years ago

  • GoldhawkPotteryEtc

    GoldhawkPotteryEtc says:

    I'm still learning how to use Facebook and Twitter effectively. But I know I'm not telling my story. With a full time job and lots of time in the studio its a challenge to keep up with it all. Thanks for the tips.

    5 years ago

  • GemdropsoftheFalls

    GemdropsoftheFalls says:

    Wonderful article! Such helpful tips, thank you!!

    5 years ago

  • GatheringSplendor

    GatheringSplendor says:

    awesome help thank you!!

    5 years ago

  • thesittingtree

    thesittingtree says:

    I love my core group of facebook friends! We share everything from how to deal with difficult customers, to growing organic food, to embarrassing moments like when my toddler lifted up a my shirt to nurse in the checkout line! I never knew it was called engagement marketing, but it is much more effective than just seeing someone's newest item listed over and over again! Thanks so much for posting the article~

    5 years ago

  • mimmaart

    mimmaart says:

    Great artikel and many important advices! Thanks for sharing :)

    5 years ago

  • velinaglass

    velinaglass says:

    Some other tidbits: Start with a plan. Use a RSS feed and Contact Management System to build a fan base. Only 1 shameless self promotion out of every 10 posts. Use the AddThis toolbar at Mozilla to make it easy to add postings to one or multiple sites. Show a lot of personality! Make sure your postings don't attract other jewelers but instead write for prospective buyers. A good example is this Twitter posting: , “To keep your #Diamonds sparkling, mix a small amount of lemon sudsy ammonia with warm water, then clean with a soft brush & warm water rinse.”

    5 years ago

  • TheKoiPond

    TheKoiPond says:

    Thank you for writing this! The tips are great!

    5 years ago

  • PoshPixels

    PoshPixels says:

    Fabulous article! Thanks so much for the tips!

    5 years ago

  • CreativeJenPrints

    CreativeJenPrints says:

    Brilliant article-I've been looking for some advice about this for a couple of weeks now-found this at just the right time, thanks!

    5 years ago

  • tasifashion

    tasifashion says:

    Thank you for sharing these great tips! It's definitely worth reading!

    5 years ago

  • CarlaLovato

    CarlaLovato says:

    Fantastic advice. . . I wondered about this. Thanks!

    5 years ago

  • flytie

    flytie says:

    very relevant article. thanks for sharing.

    5 years ago

  • GardenBugJewelry

    GardenBugJewelry says:

    Outstanding, thank you!

    5 years ago

  • issyimaginations

    issyimaginations says:

    Lovely advice, spread the love to your friends and it shall return!

    5 years ago

  • anek

    anek says:

    This is SO helpful, thanks!!

    5 years ago

  • TheGinghamOwl

    TheGinghamOwl says:

    Eye opening article with tons of tips! Thanks....I will put this information to good use)

    5 years ago

  • favoriteblings

    favoriteblings says:

    Have been feeling overwhelmed, stymied, even pressured by so much talk about all the social media options. This article puts things in perspective. Much appreciated!

    5 years ago

  • loosethreads2

    loosethreads2 says:

    Wonderful tips! Thank you for a great article!

    5 years ago

  • dorijewellery

    dorijewellery says:

    Perfect article, thank you so much, just the right timing too. I am reviewing my social media presence and the advice here has been priceless.

    5 years ago

  • timasartstudio

    timasartstudio says:

    Thank you so much for great help..

    5 years ago

  • SassySashadoxie

    SassySashadoxie says:

    A lot of good points. My dachshund does most of our social networking and she is pretty impressed that humans are slowly catching on to a dachshund's way of doing things. She has explained it to me before with "in a dog's world you always start by sniffing butts". heehee

    5 years ago

  • lincolnapparel

    lincolnapparel says:

    I hate it when people say we're living in a "social media" age. I often think it's just another Internet fad, like Geocities in the 90s. For everything that's written about social media I have yet to see one piece of advice that doesn't conflict with something else written elsewhere. I have yet to see but a few isolated cases where social media has actually worked. The root problem is that nobody LISTENS on social media. For all the hype over it as a means of conversation you'd think there'd be more of it. Instead, 99% of posts go unanswered, because 99% of posts are meaningless chit chat about nothing. If nobody listens it's no use talking at all. It doesn't matter what you say. "Social media" isn't anything new either. Face-to-face is a far more effective means of communication than Twitter or Facebook. We've had the telephone for over a century. And I was doing "social media" like message boards and email to advertise programs I wrote in 1999 with far greater success than I've had with BaseFuck and Twitter. People actually LISTENED on those channels back then, you know.

    5 years ago

  • Starrdom16

    Starrdom16 says:

    great advice! Thanks so much :)

    5 years ago

  • Maeflower3333

    Maeflower3333 says:

    Great article. Thanks so much for sharing it. :-)

    5 years ago

  • Maeflower3333

    Maeflower3333 says:

    engagement marketing is so much better!

    5 years ago

  • adustyframe

    adustyframe says:

    great info thanks!

    5 years ago

  • HandMadeArtistsForum

    HandMadeArtistsForum says:

    Great article, most of the things you mentioned are along the same lines that we do on the Handmade Artists Forum. We also recently added a community feature to help with time management and nourish relationship. The new community feature live on our blog at http://handmadeartistsforum.com and has some cool facebook and twitter integration, where you can post to both sites simultaneously while you are posting in the community. With links, a photo album, plus microbloging the new HAF community is pretty cool and helpful for handmade artists. Supporting Handmade as always and encouragement marketing works well with a community that is willing to support each other :D

    5 years ago

  • BeadFloraJewels

    BeadFloraJewels says:

    I'm a victim of broadcast marketing...though innately I kinda knew to use engagement marketing but didn't know how to LOL. Will try harder now..thanks so much. Great article!

    5 years ago

  • PlutosGiftShop

    PlutosGiftShop says:

    Thanks for the great advice! I love twitter and facebook and now I know how to better my business using them.

    5 years ago

  • contempojewels

    contempojewels says:

    Great advice, thank you!

    5 years ago

  • contempojewels

    contempojewels says:

    Great advice, thank you!

    5 years ago

  • Annasjewelry

    Annasjewelry says:

    Very good read - It's still a mystery to me, however, how people would still have time to create anything and do all these social media things. I'm lucky if I have time in a day to check my shop, answer convos and post something in a thread on etsy (this is my one for today- ha)...

    5 years ago

  • SeivertsDaughters

    SeivertsDaughters says:

    Thank you for the article. There are so many options for making media "noise" that it is hard to know what does or does not work. It's nice to have the opportunity to learn from someone with experience.

    5 years ago

  • forrestinavintage

    forrestinavintage says:

    Going to check out the podcast now. Glad I'm in Portland so I can follow Diane locally and online. :)

    5 years ago

  • MetroGypsy

    MetroGypsy says:

    Thanks for the post!

    5 years ago

  • crimsonfirestudios

    crimsonfirestudios says:

    Thank you so much for taking the time to write these helpful tips.

    5 years ago

  • julredesigns

    julredesigns says:

    Fabulous post filled with insightful information.

    5 years ago

  • RusticWoodCreation

    RusticWoodCreation says:

    Wonderful article! Great tips for this new and exciting way to market. Thank you!

    5 years ago

  • MattiOnline

    MattiOnline says:

    Terrific advice for navigating the see of social media resources. Thanks!

    5 years ago

  • Angeltodora98

    Angeltodora98 says:

    Great information. Thank you for sharing.

    5 years ago

  • thefortunatehome

    thefortunatehome says:

    Great advice... and I sure need it!

    5 years ago

  • lunaCielo

    lunaCielo says:

    I definitely have to get moving and make my facebook page for my jewelry. Everyone who I sell to LOVES it in person, but it's like a needle in a haystack here.

    5 years ago

  • lunaCielo

    lunaCielo says:

    Can anyone who does monthly gieaways on Facebook tell me if that is bringing them more business? Thanks!

    5 years ago

  • earthfirestudios

    earthfirestudios says:

    Thanks so much for the post! We'll put this advice to good use.

    5 years ago

  • EJPcreations

    EJPcreations says:

    So happy I read this.

    5 years ago

  • sweetmellyjane

    sweetmellyjane says:

    enjoyed the info. thanks!

    5 years ago

  • bertiescloset

    bertiescloset says:

    great post! always hard to engage in social media.

    5 years ago

  • GGMG

    GGMG says:

    Much appreciated. Thanks for posting!

    5 years ago

  • NaturesArtMelbourne

    NaturesArtMelbourne says:

    Thanks for sharing - some things you have to get reminded now and again! well done!

    5 years ago

  • Mamadressingroom

    Mamadressingroom says:

    useful advice!

    5 years ago

  • niftyknits

    niftyknits says:

    so very true - I hadn't heard the term "broadcast" before, but you certainly describe many many very boring twitter peeps! *note to self* check I don't do it too!

    5 years ago

  • awkward

    awkward says:

    Thanks for the article--I get so overwhelmed by the thought that I *should* be networking on every available site that it's good to be reassured that it might not be the best approach. :)

    5 years ago

  • mysticfibers

    mysticfibers says:

    Great info and lots to think about, thanks so much for the article, I think its high time I entered the world of Social Media Marketing.

    5 years ago

  • bagsandmorebypam

    bagsandmorebypam says:

    Thanks so much for this newer way of looking at ourselves and marketing. Really appreciate it!

    5 years ago

  • crazyaboutcatnip

    crazyaboutcatnip says:

    So far I've been doing it all wrong. Now I know the error of my ways. Thank you for setting me on the right track!

    5 years ago

  • OsoVictoria

    OsoVictoria says:

    Great article, reading about social marketing makes it all just a little bit clearer. I guess I needed to hear that it is okay to respond to others concerns, stories, woes, or successes. I did not want to be to intrusive socially, but this social networking works if you put it out there, then you can only hope for a response, okay here the responses come :) Thanks!

    5 years ago

  • RomanceCatsAndWhimsy

    RomanceCatsAndWhimsy says:

    That was an outstanding article! I took notes!! :) I've wanted to start a blog for quite some time but get overwhelmed at the thought of adding one more thing. And then we keep hearing that we should do it all - facebook, twitter, etc...... So now I feel better about the idea of just doing a blog. Thank you so much Diane.

    5 years ago

  • veroslava

    veroslava says:

    This was very useful...I am not successful seller so I`ll try to use those advices I read here...thanks!

    5 years ago

  • mylittlejo

    mylittlejo says:

    Great info. Thank you so much!

    5 years ago

  • HideaHeart

    HideaHeart says:

    Thanks for offering me some RELIEF! Good to know letting the Twitter piece go 'peacefully into that dark night' isn't going to be the 'nail in the HAH coffin'! Question: With regard to Google, Explorer, FireFox, etc. crawlers, how should one 'market' successfully to be picked up by those crawlers if one isn't LinkLoving and blog commenting and making FB Fan Page postings and still keep integrity? I have begun a blog re: pitfalls and promise of starting a new biz which I hope will prove helpful to all who read it http://hideaheart.wordpress.com I mention the value of Etsy often

    5 years ago

  • veroslava

    veroslava says:

    This is very useful...I am not successful seller so I`ll try to use those advices I read here...thanks!

    5 years ago

  • jbeaudet

    jbeaudet says:

    Great advice! It does get a little overwhelming sometimes! I really just want to paint! :)

    5 years ago

  • StoryBuilderToys

    StoryBuilderToys says:

    I need to start implementing these ideas right away. Thanks for the tips.

    5 years ago

  • edithandlulu

    edithandlulu says:

    It is much more difficult to do than this article suggests. You know how, for the most part, we ignore ads. Well, soon we will ignore the empty "congrats" and "thank you" tweets, posts, etc. This advice is written in every book about social networking or "engagement marketing" and all the businesses out there are scrambling to get on board the social networking ship and to "appear" genuine. Well, most of those companies hire people to do this marketing work for them and employees are paid to appear to to be engaged with customers and potential customers. Remember when all the ads started to talk about products and services that are "yours" and "customized uniquely for you"? How about when everyone talked about solutions? Now, that lingo goes in one ear and out the other without any connection being made. Social networking will not have a different fate than the advertising that we don't pay attention to anymore. We are just as bombarded with social marketing as traditional broadcast advertising and I am numb to it.

    5 years ago

  • notionbyleandra

    notionbyleandra says:

    Thanks so much for sharing. Reading your article I realized I am guilty of broadcast marketing. This has given me ideas of getting out of old school and into the new school of marketing. thanks again!

    5 years ago

  • BucketBooks

    BucketBooks says:

    Thanks, I am new to social media, thank God for kids!! Great insight

    5 years ago

  • UNAshop

    UNAshop says:

    Thank you, thank you, thank you!!! I was doing so many things wrong, you're totally right about bombarding with product broadcasting! I'm changing that right now! :)

    5 years ago

  • paintingpam

    paintingpam says:

    Wow, thanks for pointing out that I need to pay attention to people and their interests rather than broacasting my listings. I'm gong to work on that more!

    5 years ago

  • GingerAleShop

    GingerAleShop says:

    Fantastic advice. I would be so jazzed if my tweet page read less like a want ads. :P When I seek out interactions there, I look for the entries without links.

    5 years ago

  • JustBakin

    JustBakin says:

    Wonderful article....glad I read it!

    5 years ago

  • hollynsage

    hollynsage says:

    Such good advice - I needed this! Thank you so much for sharing your insight!

    5 years ago

  • jkadesigns

    jkadesigns says:

    Thanks for a great and very helpful article! Bookmarking this page to refer to often.

    5 years ago

  • twirlingbetty

    twirlingbetty says:

    Yet more useful brilliance from Sister Diane. I love engagement marketing: to me it's really just about being genuinely lovely to other people. It makes spending time on "marketing" a pleasure rather than a chore.

    5 years ago

  • petalbelles

    petalbelles says:

    Thanks for the advice, Sister Diane! Crystal clear advice for people like me who set up our social networks and say, "now what?" And I'm down with you, GingerAleShop, I'd love it if my tweet page looked less like the classified ads.

    5 years ago

  • Alterity

    Alterity says:

    Great advice, Sister Diane. Tried and true techniques! There are times, like everyone else, where I fail to schedule this kind of time and end up turning into a broadcaster!

    5 years ago

  • iSassy

    iSassy says:

    Wonderful advise. It is a blessing when everyone is more interested in each other verses just trying to sell a product to everyone.

    5 years ago

  • alwayssunday

    alwayssunday says:

    How true, the old marketing techniques are very dated. I guess many people like myself are sick of being 'shouted at'. It's nice that this style of marketing is more community based and interactive.

    5 years ago

  • StelmaDesigns

    StelmaDesigns says:

    That was a truly great article and I am going to try so hard to implement those skills. Thank you!

    5 years ago

  • NaiyaArtBoutique

    NaiyaArtBoutique says:

    This is a great article... We really forget to acknowledge others in this run for self promotion

    5 years ago

  • dustbincards

    dustbincards says:

    Yes, very useful. I am encouraged to create relationships and friendships as well as market my cards. Thankyou,Sister Diane!

    5 years ago

  • yalipaz

    yalipaz says:

    Great info! Thank you for sharing!

    5 years ago

  • LollyBopBaby

    LollyBopBaby says:

    very good read.

    5 years ago

  • MerCurios

    MerCurios says:

    Thanks so much for the reminder on broadcast marketing. Less is definitely more when it comes to social media, I agree. However, I still can't decide which to let go of...I profiles all over the web, lol. I use Twitter & Facebook most frequently; and just joined linked in, too. All that and I'm constantly keeping up with a 4yr old. xo, MJ

    5 years ago

  • handmade9joy

    handmade9joy says:

    great post,I 've learned so much thanks for sharing

    5 years ago

  • wingedheartART

    wingedheartART says:

    Wild. I had started doing the same thing, and caught myself changing my site...the blog part of it, to sound more like an artist's view of creating, hints on things etc. Instead of talking like an ad. I'm old..it was hard to do and now after reading this post, I realize this old dog is on the right track. WOOHOO. Thanks for this insight, made me feel like I wasn't as out of touch as I thought I was. : )

    5 years ago

  • seababe

    seababe says:

    great tips, thanks for the info!

    5 years ago

  • Shurlee

    Shurlee says:

    Great info. Thanks

    5 years ago

  • CreativeDoings

    CreativeDoings says:

    Thank you! Great ideas here. CD

    5 years ago

  • lindseybaker

    lindseybaker says:

    Thanks so much, I will share this info with my Corporate Communications class this week, we are covering using social media. I will also use it for my jewelry business.

    5 years ago

  • VintageStyleJewelry

    VintageStyleJewelry says:

    Thanks, am thinking of trying facebook but I hate the idea of spending time marketing when I could be making actual jewellry. There is a lot more work involved in trying to sell jewellry.

    5 years ago

  • VastVarieties

    VastVarieties says:

    So much helpful info! Thanks so much!

    5 years ago

  • DianePIroon

    DianePIroon says:

    for sure your tips are so helpful for todays marketing! thank you! :)

    5 years ago

  • PetitMarjorie

    PetitMarjorie says:

    great and very usefull article...hope it helps my business and still stay human afterall in stead of becoming a i'net maniac

    5 years ago

  • miriadmoni

    miriadmoni says:

    Thank you very much for the info, I just started a business page on FB and those tips are very helpful.

    5 years ago

  • missouribendstudio

    missouribendstudio says:

    Thanks...a really great shift in perspective...much needed! Very helpful!

    5 years ago

  • duchessdesigns

    duchessdesigns says:

    Thank you, great advice. That takes the pressure off.

    5 years ago

  • LisaKDesign

    LisaKDesign says:

    Great advice! it really showed me s lot new ways to promote my shop. Thanks :)

    5 years ago

  • veronicabuttons

    veronicabuttons says:

    I use a lot of social media stuff, I really enjoy I just have issues with separating the personal life stuff with business stuff. People want to know you the artist & not just about your work.

    5 years ago

  • StudioCherie

    StudioCherie says:

    I appreciate this article. Great related items too!

    5 years ago

  • ScrapHappieAZ

    ScrapHappieAZ says:

    Great advice, now I need to find my personality

    5 years ago

  • SilvanasDesigns

    SilvanasDesigns says:

    Thanks for the tips! this article answers a lot of questions that i had.

    5 years ago

  • meimfree

    meimfree says:

    Well, I have tried some of those "tools" for marketing, all to no avail. Now I think I am starting to understand why. I've been approaching it from the wrong angle, apparently. Thank you for the info. I am wondering, however, how do any of you find the time for all this internet advertising? I have trouble finding time just to create......... very overwhelming.....

    5 years ago

  • SockBox

    SockBox says:

    Thanks, will keep in mind! :)

    5 years ago

  • TrendieTreasures

    TrendieTreasures says:

    Great article...i've a lot to learn from this. Thanks for sharing:)

    5 years ago

  • ClaudiaOlivos

    ClaudiaOlivos says:

    Nice article.... I have always believed in personalized and fun 'social marketing' and have tried to stay true to it!...so glad you took the time to post this! Thanks!

    5 years ago

  • ObsidianStudios

    ObsidianStudios says:

    Great article. I just began figuring out how to use sites like Twitter and things to begin marketing my ETSY and eBay stuff. So things like this are very helpful. Thank you.

    5 years ago

  • WhimsyHouse

    WhimsyHouse says:

    Great advice! Thanks so much for sharing your thoughts and ideas :)

    5 years ago

  • PaintedBeauty

    PaintedBeauty says:

    Thank you so much, Diane, for shedding light on this topic . . . I am in the midst of handling the blog, facebook, and now twitter . . . I'm definitely going to take your advice! :-)

    5 years ago

  • gwenelizabethdesigns

    gwenelizabethdesigns says:

    great article, thanks for sharing! I'm new to Etsy and all of my sales so far have been from a facebook contact on some level, so I'm always looking for ideas to expand that sphere and reach more people!! A tip for other new users....I sent a personal message to all of my new facebook fans that aren't there just becuase they are my friends. I've had a great response so far, and some new ideas!! Just becareful, facebook doesn't like you to send too many messages to people that aren't your personal friends. Good Luck!

    5 years ago

  • purplehazebunny

    purplehazebunny says:

    Thank you for the information. I definity need help in the marketing area, this is a good start.

    5 years ago

  • susandr

    susandr says:

    Thanks so much for sharing this - I have a facebook page and a blog and I've done these exact things you are referring to. I will be so much more aware now to add more content. Thanks again!

    5 years ago

  • DestinysTreasures

    DestinysTreasures says:

    Great artical:) Thank you for sharing:)

    5 years ago

  • BarefootandVintage

    BarefootandVintage says:

    great article! i've a lot, thanks for sharing. :)

    5 years ago

  • Blambert1

    Blambert1 says:

    Thank you for the great advice! I have been struggliing with the best way to promote my work.

    5 years ago

  • GatoRanch

    GatoRanch says:

    excellent thanks!

    5 years ago

  • QuuteJewelry

    QuuteJewelry says:

    Im still so confused! and overwhelmed...Im going to hand in here and learn this stuff if it kills me...TWITTER, isn't that what a bird does? :-)

    5 years ago

  • TDNCreations

    TDNCreations says:

    Great article! Thank you! Very inspiring!

    5 years ago

  • glitteringphotos

    glitteringphotos says:

    Great info and thanks for sharing your insights. I do use Twitter & Facebook but will have to start paying more attention on how I put things out there.

    5 years ago

  • Jewelrybynala

    Jewelrybynala says:

    You're so right about treating people like people, not just as potential customers. Developing a network of online "friends" has not only been an important business tool for me, it's been a joy getting to know so many wonderful people. I hope they all feel the same way about me ...

    5 years ago

  • JadeDumpling

    JadeDumpling says:

    I have just started to use Facebook and it is really fun to be able to connect with others. It is such a great way to stay connected with your etsy team members too! I think it is more rewarding as an artist to get to have conversations about your work with others and Diane is so right that just stating you have a new listing isn't as fun for a reader either. Sometimes taking a moment to discuss supplies or the process can lead to new ways to do things too. Great post! I really enjoyed it! thanks :)

    5 years ago

  • sewsicora

    sewsicora says:

    great information! i really like how marketing strategies are changing to a more personal approach? if you manage to have any time i am wondering how i market my blog? i've had it for a few weeks now but i only have 10 followers... how do you get your blog out there? xX

    5 years ago

  • rusticpatriotgirl

    rusticpatriotgirl says:

    Thank you, finally some common sense in all the media confusion. I plan to now focus more on facebook.

    5 years ago

  • toffeeshop

    toffeeshop says:

    I am so glad I just came across your info. I have just started a facebook fan page & am guilty of "hey, I just listed this on my etsy shop"... I find it interesting that we should share more personal info about ourselves and the process... I had no idea that it was appropriate to include things like that in a small business venture like facebook & I am excited to start.

    5 years ago

  • bbags22

    bbags22 says:

    Thank you so much for the insightful and very helpful information! I am glad to know that I have been marketing myself for the most part towards the "person" and not just the "customer". :)

    5 years ago

  • ColleenAttaraStudio

    ColleenAttaraStudio says:

    Confirmed all I suspected. Thank you! Makes great sense.

    5 years ago

  • colbyjune

    colbyjune says:

    Great advise! Thank you!

    5 years ago

  • retrospectrovintage

    retrospectrovintage says:

    Hi thanks for sharing! It is very helpful indeed! It seems that much of social media users are so busy with trying to get others attention, that they don't see what's going on around them. It's always so good when you can find somthing interesting and you can share that with others.

    5 years ago

  • jnorvelle

    jnorvelle says:

    Oh I am so glad I read this! I was just thinking of starting a facebook Fanpage. This has so helped! I was wanting to make it more personal and share more about the "process" but was unsure if that was what I should be doing. Now I know I'm on the right track. Thank You :)

    5 years ago

  • eveneve

    eveneve says:

    sweet. simple great post :)

    5 years ago

  • milkmoneyshop

    milkmoneyshop says:

    Whew! This is great and reminds me that I don't have to do it all to do it well! Thanks!!!

    5 years ago

  • TreacherCreatures

    TreacherCreatures says:

    I found this article really helpful.

    5 years ago

  • CutiePieCrochet

    CutiePieCrochet says:

    Very helpful article! Thanks for sharing! :)

    5 years ago

  • bluebicicletta

    bluebicicletta says:

    wow, honestly, this is the best discussion of "using social media as marketing" that I've seen! Thank you Diane for this honest discussion of these tools for real people, and thank you for not listing a strategy to conquer all social media that involves posting every product you make in ten different arenas in under five seconds! This article actually makes me want to use these tools! Nicole

    5 years ago

  • leapinggazelle

    leapinggazelle says:

    What great advice. It's nice to hear you talk about getting back to basics... to focus on connecting with people first. thank you :)

    5 years ago

  • b3bling

    b3bling says:

    Very informative - thanks so much for putting time and effort into something that will help us all.

    5 years ago

  • koana

    koana says:

    Thank you for the article!

    5 years ago

  • CreativeLoveliesbyJ

    CreativeLoveliesbyJ says:

    Broadcast marketing...guilty as charged. :/ I guess I was just doing what has been done to me for so long without knowing any better. I have also been toying with the idea of hopping on Twitter but I will keep it simple and more effective with sticking to just one social media, Facebook. Thanks for totally putting this it into perspective for me! @~}~~~~

    5 years ago

  • CjkidzTreasures

    CjkidzTreasures says:

    Thanks for sharing. I am having some issues with getting my shop "out there" Very informational...THANKS!

    5 years ago

  • CuddledUp

    CuddledUp says:

    What a fantastic article. Great advice. Thanks for posting.

    5 years ago

  • PenelopeRed

    PenelopeRed says:

    These tips were fantastic- and it made me realise that I am perhaps guilty of a fair few points on here. Atleast now I know what to improve on!

    5 years ago

  • JudyJonesArt

    JudyJonesArt says:

    Thanks for the great article. I am hugely relieved to learn that I don't have to participate in ALL the social media venues. And, I don't have to hard sell! Although I love the idea of being a part of a vast network of people I'm scared to death of it eating my life! I do want to share what I do, learn about others, and sell my paintings, etc. I don't want to spend thousands of hours on the computer! Being the master procrastinator that I am, it's already a challenge to put myself in my studio every day. You've helped me scale it down a bit. Thanks

    5 years ago

  • prendasbyenid

    prendasbyenid says:

    This post is a wonderful tool. Thanks for the advise!!!

    5 years ago

  • CaliBrooklynDesigns

    CaliBrooklynDesigns says:

    I just joined Etsy 3 weeks ago and thought "I have to have an account in every social arena out there" but to see that the personal touch is what brings customers, that is a relief to hear.

    5 years ago

  • JainaBee

    JainaBee says:

    wow, it's a great article. I have twitter, facebook fan page and a blog. Yes, it's hard to keep up with all the tools, so I always stick to facebook fan and blogging. I do sometimes tweet when I have free time.

    5 years ago

  • LaManche

    LaManche says:

    Great article! I much prefer the 'engagement marketing' style although I have occasionally lapsed into 'broadcast marketing'. I feel much more comfortable with the former and you make loads more 'online' friends which is a big bonus. I believe that if you can make buying online a more personal experience it will be a more enjoyable one and that, along with a good product, is the way to create loyal customers.

    5 years ago

  • mycountrycottagesign

    mycountrycottagesign says:

    Thank You for the advise, I am quilty of doing Broadcast marketing. I have learned a lot from your article!

    5 years ago

  • melodieperfumes

    melodieperfumes says:

    Great tips!

    5 years ago

  • themefragrance

    themefragrance says:

    Terrific advice for everyone here.

    5 years ago

  • BragAboutIt

    BragAboutIt says:

    Just Fabulous !!!!!

    5 years ago

  • javagirls

    javagirls says:

    Thanks for these awesome tips. I'm going to incorporate them immediately.

    5 years ago

  • DolceBeada

    DolceBeada says:

    Coming from a "corporate professional" background it's a little hard to put your personality out there. But your points are good and I definitely believe in the power of "being nice". Thanks for the tips!

    5 years ago

  • YANDEBRIDAL

    YANDEBRIDAL says:

    Thank you for the great information! I find twitter and blogs so intimidating and don't really know how to use them as promotional tools so this has cleared up a lot of things. Thank you!

    5 years ago

  • PaintedLuv

    PaintedLuv says:

    Wow! Really helpful post... thanks a lot! :)

    5 years ago

  • maliasmark

    maliasmark says:

    Great insight. Thanks!

    5 years ago

  • CLKbyHand

    CLKbyHand says:

    Thank you for these great tips. Just what I needed.

    5 years ago

  • providenceartglass

    providenceartglass says:

    Great sage advice. It's so easy to get pigeon-holed into one way of marketing....

    5 years ago

  • TigerBeads

    TigerBeads says:

    Thanks Diane. I was wondering how to spice up my blog. I was getting bored myself. I appreciate the ideas.

    5 years ago

  • JaniceCordeiro

    JaniceCordeiro says:

    Makes sense. Very well written.

    5 years ago

  • sugarcaine

    sugarcaine says:

    Thanks Diane!!!

    5 years ago

  • TheVintageHeiress

    TheVintageHeiress says:

    Thank you for sharing. It all makes perfect sense. Now I just have to do it!

    5 years ago

  • BigRiverBeads

    BigRiverBeads says:

    Thank you Diane! Great article I am going over to your site for some tutorials. I am very relieved to know that I don't have to be everywhere at once.

    5 years ago

  • nickiefrye

    nickiefrye says:

    I just went to a SFFAMA conference on this very subject & the takeaway was the same- be a real person! Engage! Create a community! Embrace your competition & create a group. Thanks so much!

    5 years ago

  • supershellina

    supershellina says:

    This seems so counter-intuitive- but I have no doubt it's effective. In fact, if my store were an actual storefront, I wouldn't go around throwing flyers in people's faces all day like I do my promo tweets- instead, I'd get to know them, shake their hand, and know them by name. It's high time I take my hospitality to the web. Thanks for sharing. :)

    5 years ago

  • mailelei2010

    mailelei2010 says:

    Thank you for the great information. I am new to Etsy and selling online for that matter. Enjoyed it and looking fwd to taking this to the next level.

    5 years ago

  • ELEVEN13

    ELEVEN13 says:

    Thank you for sharing this information. I am currently on Facebook under Eleven13Jewelry and Twitter as well. I am hoping it will make a difference in my sales.

    5 years ago

  • WaterHorseStudios

    WaterHorseStudios says:

    Really great information...

    5 years ago

  • WaterHorseStudios

    WaterHorseStudios says:

    Really great information!

    5 years ago

  • BeadHeadArt

    BeadHeadArt says:

    Informative as you usually are! Thanks :)

    5 years ago

  • AMCARTER

    AMCARTER says:

    Wow! What a great article. Thank you for sharing.

    5 years ago

  • applecreekdesigns

    applecreekdesigns says:

    such a good idea to follow others and comment on them reaching their goals - we are all in this together. encourage.

    5 years ago

  • EmilyAliceBall

    EmilyAliceBall says:

    Thanks so much for the podcast link. It helped me a lot to listen rather than read whilst on the move. Wonderful!

    5 years ago

  • cushyadornments

    cushyadornments says:

    Yeah, I think I'll need to change the way I tweet :)) that's a good piece of advice! Thank you

    5 years ago

  • etincellestudio

    etincellestudio says:

    Very interesting article. In fact I knew all that, but sometimes it is difficult to keep up with the different media available. I have started a blog to have more opportunities to explain my work, inspiration etc and post "behind the scene pictures". I have also a FB fanpage since last month and I love the interaction I have with my friends. Only issue is that as for my Etsy shop, I find it quite hard to get new contacts, and eventually new sales. Taking baby steps...

    5 years ago

  • chocolatecreative

    chocolatecreative says:

    You are very right!! there is nothing that bothers me more than just someone selling or talking about their products on their blogs all the time. There 100s of blogs out there, many many good ones, and it is impossible to keep track of all of them plus twitters and facebook. I run my blog because I lOVE it and if people out there get to engage with me through it is even better!! Thanks for talking so clear about the subject of social media, me still learning a lot about them!! Regards from London http://chocolatecreative.blogspot.com/

    5 years ago

  • bykati

    bykati says:

    Thank you so much for your very informative piece. It really answered questions that I had concerning this very topic. It was great to see that I was doing some of your tips already, like responding to people on facebook when they post something of interest. Again thanks and keep up the great work!

    5 years ago

  • POOCHIESCLOSET

    POOCHIESCLOSET says:

    This article is very informative. I am doing a bit of research because my shop has taken a nose dive. I was doing much better when I was spending more time meeting people in person and telling them about my shop than I am now that I use Twitter. I am not a fan of social network sites and I don't get much business from my followers on Twitter or Facebook. I am planning to start traveling to cities and attending more events to reach my target audience in person. My business was booming long before I had business cards and I know it was because of the personal interaction with my clients. For every person on Twitter/Facebook/Myspace I choose to believe that there are a couple of people who don't really know what it is but they are living breathing consumers. Imagine that.

    5 years ago

  • MichelleStudio

    MichelleStudio says:

    Great information. Only if I could find more time on the social networking. I found it so time-cosuming that it's almost impossible to keep it up.

    5 years ago

  • mostlywire

    mostlywire says:

    Wow. Great article. Never thought that telling a story could lead to such positive results. Thanks.

    5 years ago

  • TMutzCreates

    TMutzCreates says:

    thank you

    5 years ago

  • aileenclarkecrafts

    aileenclarkecrafts says:

    This is a great article. I gave up Twitter and Facebbok and started concentrating on my blog a while back and I really feel it is working now. I enjoy it more and get great response. I felt like i was going against the grain giving up T and FB but your article helps me realise that doing what was right for me was the right thing to do! : )

    5 years ago

  • buffalogirls

    buffalogirls says:

    I found the article rather useless. The author did not point out anything new, we all know the importance of social media. It was just a tease to visit her "bookstore" and her other social media venues. Almost "clever", however it has been done and is done millions of times on the web- "I show you how to do it, just buy my book, or sign up for my workshop".

    5 years ago

  • moonchildvintage

    moonchildvintage says:

    Great info! Thank so much!

    5 years ago

  • DerbyCityDesign

    DerbyCityDesign says:

    Do you (or anyone) have any advice about the line of personal vs. professional with this tactic? Should I personally befriend all of the fans to my Facebook buisness page? If so, should I comment on their personal messages if I don't know them personally? It seems like that might creep me out (like "big brother is watching you!")

    5 years ago

  • DerbyCityDesign

    DerbyCityDesign says:

    Opens up a whole new world of social mores doesn’t it?

    5 years ago

  • mary7117

    mary7117 says:

    Great article. I've been wondering about social marketing and this article is very thought provoking.

    5 years ago

  • EponaJewels

    EponaJewels says:

    I just saw myself in the "broadcast marketing" description. I will have to work on that! Thanks!

    5 years ago

  • arpadlukacs

    arpadlukacs says:

    Very educating article, thank you! Arpad

    5 years ago

  • BohemianFarmgirl

    BohemianFarmgirl says:

    Yes! A short, realistic, informative article on the art of social networking as marketing (or not so marketing...). I have been reluctant to start out on Facebook because I'm afraid I won't keep up. This perspective makes it all seem less stressful. Thank you!

    5 years ago

  • ABCbirdhouses

    ABCbirdhouses says:

    Thanks for taking the time to give us your ideas on social media and marketing.

    5 years ago

  • tanjadlyn

    tanjadlyn says:

    I like this advise! I try to think of relevent information that I would love to hear! Something new I did not know or Something fun I think other people like me would love to know too! Oh, yes...I call it "Positive Post Its"! Creates a inspirationl note in someones day! : )

    5 years ago

  • simplybagsbyklm

    simplybagsbyklm says:

    Thanks, I was feeling a little overwhelmed with the whole social network world but your insight helped me get a focus on what I want to do.

    5 years ago

  • LaughLand

    LaughLand says:

    I have never been on Twitter or Facebook, but I don't get the appeal of social media. Yes, it would be better not to be bombarded with more advertsing, and I do like my etsy team's google group for sharing information and encouraging each other, but I really don't want to know about other people's favourite movies or what they did yesterday. Does this actually help sales? When do your customers/friends/followers get the time to read it all? When do you get the time to write meaningful posts, and not just whatever comes into your head? I'm not grumpy. I just prefer meeting people in person at markets and through kindies where I sell my stuff.

    5 years ago

  • GarbogeKnits

    GarbogeKnits says:

    This was so helpful. Thank you. I fair well with the social networking with friendships on FB. That's why I took on FB in the first place. Now I'm incorporating the Etsy business with my friends. And yes, I do feel I should take ALL suggestions and take-on all the tools for marketing but I have become overwhelmed and shut-down every now and then. I'm just trying to find my way and learning how to say no. Thank you again. Sharonlee

    5 years ago

  • brendashandmade

    brendashandmade says:

    Thank you so much for this info. I've been making some of the mistakes you mentioned. I will definitely make some changes and follow you on Facebook to learn more.

    5 years ago

  • ccooperdesigns

    ccooperdesigns says:

    Thanks for the great info!!

    5 years ago

  • d0rime

    d0rime says:

    Nice sharing=]thanks

    5 years ago

  • LSLART

    LSLART says:

    Very helpful!! Thanks!

    5 years ago

  • marysminiatures

    marysminiatures says:

    Thanks Diane....Great advice!!

    5 years ago

  • fiorejewellery

    fiorejewellery says:

    Thank you so much.. I think I've been doing it all wrong.. I'm gonna give my blog another go..

    5 years ago

  • WanderlustBling

    WanderlustBling says:

    Very helpful! I struggle with this and your explanations were simple and straightforward - thanks!

    5 years ago

  • ThreadWorx

    ThreadWorx says:

    Great Ideas! I think I'll start using Facebook instead of ignoring it.

    5 years ago

  • BethanyHight

    BethanyHight says:

    This is a good article to read over and over again. I've already read it twice and helps to drill it in a little bit. Thank you!

    5 years ago

  • EllenBallStudios

    EllenBallStudios says:

    Great article! After being big into relationship sales in past professional lives, one would think that it would be a no-brainer in my creative life. I have a Facebook page for the studio but realize now that it is not very personal. Since reading this article, I've changed my ideas about what and how to post. Instead of the typical announcements of new inventory, retail outlets, shows, etc., I am switching it up to be more about my creative process - both the emotional and technical sides. Learning how to use an old 35mm film camera (can't yet afford a digital SLR) will add to the mix because I can set up the tripod and take photos of me working. You are right in that regardless of how good the work is, that personal connection with people is a key component in moving someone from being a fan to being a buyer. THANKS for the creative kick in the seat of the pants!

    5 years ago

  • TECOART

    TECOART says:

    Great article and useful advise. We all need to be a community and not an individual. Thanks. Rita TEcoArt

    5 years ago

  • DoggieSweaterShoppe

    DoggieSweaterShoppe says:

    Thanks so much. I'm new with my shop at Etsy, so I'm grateful to your ideas. Anxious to get started.

    5 years ago

  • ZaZaZuJewels

    ZaZaZuJewels says:

    Great advice which is sure to make a difference in my shop! Thanks a million!!.....Laurie

    5 years ago

  • wittykittyretro

    wittykittyretro says:

    Wonderful information! I am just now listing my first items and information like this is soooo valuable!! Thank you!.......DeAnne

    5 years ago

  • pebblesB

    pebblesB says:

    I've started my fan page on Facebook, how do I announce my new listings on it? I used to get a prompt to announce my new listing on Facebook but i don't get it anymore, what happened? Where do I find the link to that? Thanks in advance! I hope I can come back to this, I can't seem to find my other comments in other blog, how do I 'mark' it? Thanks again!

    5 years ago

  • moddyboy80

    moddyboy80 says:

    I feel like this is the most important article I have read in a long time - thank you! Yeah, we are certainly hardwired to be 'broadcasters' aren't we? But 'Look at me! Look at me!' just doesn't cut it anymore, does it? I've been trying to excise that behavior myself in my social marketing, but I still fall back into it when I suffer a lack of confidence in my abilities. You've given me a lot of food for thought SisterDiane...Thanks again!

    5 years ago

  • AlinaandT

    AlinaandT says:

    very useful article indeed!

    5 years ago

  • copperrosegallery

    copperrosegallery says:

    What a great help! I have tried doing the broadcast marketing on facebook and it doesn't seem to work as well as the engagement marketing! Thank you for making the learning process so much easier!

    5 years ago

  • OSweetNature

    OSweetNature says:

    I finally get it! This makes so much sense. It makes me psyched to put some of my new ideas into my blog and Twitters. Thanks so much for this info!

    5 years ago

  • specialknz

    specialknz says:

    Oh Im so glad I stumbled on this - thanks for the great advice, I'll put it to good use!

    5 years ago

  • westbournegrove

    westbournegrove says:

    oooh, liked very much!

    5 years ago

  • WeAreSomethingElse

    WeAreSomethingElse says:

    Learned a lot from this! Thank you!

    5 years ago

  • rmoralespottery

    rmoralespottery says:

    Thank you so much for the advice, especially the one about choosing a networking tool that's comfortable and manageable. I've recently felt that I have to be on all in order to be effective. Good to know I have options.

    5 years ago

  • HappyBugDesigns

    HappyBugDesigns says:

    Thank you for this! I have never considered myself a social butterfly, but this gives me a great guideline for what I need to be doing, and how to do it well.

    5 years ago

  • graysparrow

    graysparrow says:

    Ahhh... That just makes the world seem like a better place. Thank you for helping me feel much less overwelmed.

    5 years ago

  • vivilian

    vivilian says:

    what an inspiring article!! Thank you for those great info. I have learned a lot from this wonderful article. Thank you so much! http://www.vivilian.etsy.com

    5 years ago

  • AutumnArt

    AutumnArt says:

    Fabulous article! Thank you so much for the concise and helpful information! --Autumn

    5 years ago

  • alejandracc

    alejandracc says:

    Thanks for the article, I recently became an etsy seller and I don't want to annoy people with my shop so this was helpful :)

    4 years ago

  • RoseberryParade

    RoseberryParade says:

    Good stuff, thanks.

    4 years ago

  • nuevodesigns

    nuevodesigns says:

    great advice. yes sometimes we are overloaded with information.

    4 years ago

  • jensdreamdecor

    jensdreamdecor says:

    whew, this has left me more confused than ever. If we all start this way of marketing then that will become ignored as well (lol) It has always been more important to be a listener than a talker but only if it's genuine.

    4 years ago

  • mysinfonia

    mysinfonia says:

    Hi Sister Diane, I just started to write a blog for my jewellery just a couple of months ago. It is like an open studio and about my life and inspirations in general outside of crafting. i was never really sure if that works. still don't.....but no matter as I have actually grown to love blogging! Thanks for the article. If you ever get to my comments, would appreciate you having a look at my blog and giving me your comments. Thanks!

    4 years ago

  • anotherdonkeydesign

    anotherdonkeydesign says:

    Great article - very succinctly written - i will be bookmarking this one to come back to and remind myself how it should be done

    4 years ago

  • UncommonAlchemy

    UncommonAlchemy says:

    Great information which I have bookmarked for future reference...

    4 years ago

  • PersonalisedGifts33

    PersonalisedGifts33 says:

    I have been floundering, trying to get a handle on the new media and you have helped solve it in one page. Thank you so very much for sharing.

    4 years ago

  • Dryw

    Dryw says:

    Everything you said rings true. Thank you!

    4 years ago

  • ruthshapiro

    ruthshapiro says:

    What you said sounds just right-pick one or two things, do them well, and don't overwhelm your friends with too much advertising!!

    4 years ago

  • veryprettything

    veryprettything says:

    That was very helpful to me. Thanks for posting it: )

    4 years ago

  • ElvesInTheAttic

    ElvesInTheAttic says:

    Oops. I'm guilty of some of those mistakes. This was a great read. Thanks!

    4 years ago

  • bobetsy

    bobetsy says:

    super helpful! thank you for putting words to why i'm drawn to some people's posts, but put off a bit by others... as i go about starting a fb fan page, i am grateful for this article! thank you!

    4 years ago

  • bonniejcreations

    bonniejcreations says:

    Great advice - especially for us newbies! Gives me a lot to think about! Thanks for sharing.

    4 years ago

  • LoveIsInTheBag

    LoveIsInTheBag says:

    Great advise! Social media can be a bit overwhelming so I stick with Facebook . . even have a fan page for my biz. It was super easy to set up, too!

    4 years ago

  • PlanetCalamari

    PlanetCalamari says:

    Thank you so much. Great advice and very inspiring.

    4 years ago

  • Rosalinart

    Rosalinart says:

    I really appreciate your advice, because I am very new Etsian and I was searching for tips "how to grow to success" in Etsy. Thank you so much for the tips, but I will check on the Library too. !!!!!!

    4 years ago

  • babymegifts

    babymegifts says:

    Great article. Thanks for the tips.

    4 years ago

  • Unstoppableflames

    Unstoppableflames says:

    Thank you so much for the tid bits of info... always need the help. Pamela

    4 years ago

  • makingthishome

    makingthishome says:

    thank you for this. I don't mention my products much in twitter, and it's worth making the points powerful when any of us do.

    4 years ago

  • lilliemaessteamtrunk

    lilliemaessteamtrunk says:

    This was so helpful and made so much sense. Thanks!

    4 years ago

  • AlikiBags

    AlikiBags says:

    Thank you for giving your brain and precious time to help a greenhorn and dunce like me! I'm not Arnold Schwarzenegger, but I'll be back !!! x

    4 years ago

  • FabricFrolics

    FabricFrolics says:

    Thanks. As of right now, I am more friendly. I see how many people like your advice. There must be something to this response thing.

    4 years ago

  • krystallos2010

    krystallos2010 says:

    Thanks for this article, very helpful to us, because we are new and trying to have success with our store.

    4 years ago

  • mohenz

    mohenz says:

    Great information!

    4 years ago

  • ronyweiss

    ronyweiss says:

    Thank you , you are very helpful . i feel that i'm in my first grade with this marketing busness and your sharing hlpe me to focus

    4 years ago

  • Baymut

    Baymut says:

    Thanks for the information. I like to felt, but at all I haven't time to study Social Media. On mine, it is necessary for successful business. Successes.

    4 years ago

  • dlnexpressions

    dlnexpressions says:

    Thank you for this information. I feel overwhelmed at times trying to study all this new social media. I came from the old school and am confused on which way to go. I just set up my facebook this last week and am loving it.

    4 years ago

  • RootsJewelry

    RootsJewelry says:

    Thanks for the tips, I feel like I'm so behind on all the social marketing! Lots to catch up on, and this advice really helps :)

    4 years ago

  • TrendyWendyHandbags

    TrendyWendyHandbags says:

    Thanks so much! This was really helpful.

    4 years ago

  • daisywillowshop

    daisywillowshop says:

    great article. It really is a bit of a minefield and seems like it's going to take as much time to do my FB updates as is does to make the products - but hey need to embrace the social media world!!

    4 years ago

  • jucydesign

    jucydesign says:

    thanks for the tips, was really helpful being a newbie seller :)

    4 years ago

  • emilymadly

    emilymadly says:

    Great advice!

    4 years ago

  • SarahEstelleCrochet

    SarahEstelleCrochet says:

    I am new to Etsy and was at a loss on how to market. You just stopped me from making some really big mistakes. Wonderful article!

    4 years ago

  • TheVespertineDream

    TheVespertineDream says:

    Fantastic article! As always, appreciate the pointers!

    4 years ago

  • TwinTreeCrafts

    TwinTreeCrafts says:

    Thank you so much for letting me know I don't have to use all forms of social media. It sounds dumb...but I have been dreading opening a Twitter account, but resigned that I needed to. It really helps to hear from someone experienced that I don't have to if I don't want to! I think I will focus on the other two: blogging and facebook.

    4 years ago

  • littlelakecompany

    littlelakecompany says:

    Thanks for this article. I've been struggling with a blog. I just cannot find the time to write anything meaningful (littlelakecompany.word press.com) and it sits unattended for months. Meanwhile I've been feeling so guilty about my undying love for Twitter (@littlelake). Well, no more! You've freed me and that's freakin' awesome! Thanks, and thanks again!

    4 years ago

  • CharmedAsAlways

    CharmedAsAlways says:

    This was such a wonderful help to me. I feel relieved of the guilt I felt over not wanting to join twitter. Thanks for such an insightful and enlightening read!

    4 years ago

  • ARTIBILITY

    ARTIBILITY says:

    ABSOSMURFLY!!!! i love this info-very good ideas and definitely ones to follow THANK YOU

    4 years ago

  • BrodiesCustomJewelry

    BrodiesCustomJewelry says:

    Great info thanks!

    4 years ago

  • Jetsens

    Jetsens says:

    Great info!

    4 years ago

  • mpellerin60

    mpellerin60 says:

    Iam also do internet marketing but this is a good marketing tool for all of us to use and to learn from. This article will help so many people understand just how to grow their business. great Job thanks for the info..

    4 years ago

  • oldyellowhorsegifts

    oldyellowhorsegifts says:

    Thank you for taking time to share this, very helpful and encouaging !

    4 years ago

  • Access0ruse

    Access0ruse says:

    This article gave me some new perspectives, thank you so much for that!

    4 years ago

  • shouldershirts

    shouldershirts says:

    Great ideas for a "non-computer" person!! I plan to try them. Thanks.

    4 years ago

  • whybecause

    whybecause says:

    Very good tips! Haha, yes broadcast marketing is so easy to accidentally do!

    4 years ago

  • Exaltation

    Exaltation says:

    Great article, fantastic advice! thanks!

    4 years ago

  • ArtiiCraft

    ArtiiCraft says:

    This is really helpful. Thanks for writing it. I'm afraid I've fallen into the "old-school" mode, so now to try the new method.

    4 years ago

  • nursechic72

    nursechic72 says:

    this is a great article. i have definitely been doing mostly broadcast marketing. ouch. gonna make some changes. thanks for the info!!

    4 years ago

  • jackbarton3

    jackbarton3 says:

    that great!!! I like it.

    4 years ago

  • katndrewcards

    katndrewcards says:

    I particularly liked the section concerning broadcast marketing vs. engagement marketing. It seems to be driven from this place that's all about bigger, better, more and more - where having 1000 followers is ideal. Well, ideally, having 10 followers that actually care and are engaged with you and your company are better than those 1000. Its like, when did we all want to because a big box store corporation all of the sudden? We long for the personal touch and then completely forget about it! Yeesh! wonderful post by the by. Thanks for letting us into your world a little bit Diane

    4 years ago

  • runningsnailrainbow

    runningsnailrainbow says:

    Thank you so much for this! Really approachable and sound advice.

    3 years ago

  • JewelleryByJora

    JewelleryByJora says:

    Thanks for a great article, food for thought :o)

    3 years ago

  • lorikart

    lorikart says:

    Thanks for the help. One thing I realise I have been doing wrong is "direct marketing"- saying "just posted" etc. I will try to be more creative next time.I have already started added books I have read and will now do this with tv, films etc. Lori

    3 years ago

  • MorningTempest

    MorningTempest says:

    Great article with so many ideas that I can't wait to use!

    3 years ago

  • BowMoBBB

    BowMoBBB says:

    Great advice! Thank you . . . I love the idea of really responding to people. That is much more who I am than just talking about me and what I do. Just getting started in the blogging world. I love these tips. Mo

    3 years ago

  • Liduvina

    Liduvina says:

    Great article! Lots of tips! thankss

    3 years ago

  • maracole

    maracole says:

    Great article. I will need to read it periodically though, since I tend to be just like the old school marketers. OOPS.... I apologize for that:) Thanks for sharing those awesome tips with all of us.

    3 years ago

  • creativeneedlepoint

    Brigitte Cornell from needlecraftsupershop says:

    Thank you so much for this article! I got it now, holy cow!! LOL!! you are a live saver!!

    3 years ago

  • HobbleCreekDesigns

    HobbleCreekDesigns from HobbleCreekDesigns says:

    Great information! Thanks for the insightful ideas!

    3 years ago

  • linnz1330

    LINDSEY MARSON from jlcprintables says:

    Well put a megaphone up to my mouth and wave a finger at me! I've been doing it ALL WRONG! Glad I found this article!! Thanks!

    2 years ago

  • reartconcept

    Bojana Brkic from reartconcept says:

    I've just come across this article...luckily! Great tips!

    2 years ago

  • justjudybagsandbelts

    Judy Cummins from justjudybagsandbelts says:

    Just what I needed to read. Thank you! I'm in the midst of setting up my etsy shop (while making the leather bags I'll sell) and I'm experiencing research overload. Your suggestion to do what feels comfortable has just eased my social media anxiety. Now I can get back to doing what I love - making leather bags - instead of trying to figure out where to talk about it! Have a wonderful day.

    1 year ago

  • rubyragbox

    rubyragbox from RubyRagbox says:

    Great advice, it was most helpful. I have just started selling on Etsy, so I need all the advice I can get. Thank you

    1 year ago

  • My Homepage says:

    ... [Trackback] [...] Informations on that Topic: blog.etsy.com/en/2010/how-to-effectively-use-social-media-to-market-your-business/ [...]

    1 year ago

  • Google says:

    Google Please pay a visit to the web sites we comply with, including this one, as it represents our picks through the web.

    1 year ago

  • Google says:

    Google Just beneath, are quite a few totally not related internet sites to ours, even so, they are surely worth going over.

    363 days ago

  • Google says:

    Google Although web-sites we backlink to beneath are considerably not related to ours, we really feel they're basically really worth a go by means of, so have a look.

    253 days ago

  • Socialeum.com says:

    Socialeum.com Thanks for the information. I want to share something. Do you know that You can get more likes,followers,fans and views through promoting your social media presence. I know a company that can promote Facebook, YouTube, Twitter, Google+,… Thanks for the information. I want to share something. Do you know that You can get more likes,followers,fans and views through promoting your social media presence. I know a company that can promote Facebook, YouTube, Twitter, Google+, Instagram, Pint…

    181 days ago

  • Google says:

    Google We prefer to honor lots of other net web-sites on the web, even when they aren’t linked to us, by linking to them. Beneath are some webpages worth checking out.

    87 days ago

  • mortgagecrow.com says:

    mortgagecrow.com Thanks for sharing, this is a fantastic post. Fantastic. Muchos Gracias for your blog post.Really thank you! Keep writing.

    30 days ago