The Etsy Blog

6 Ways to Make Your Vintage Shop Shine handmade and vintage goods


A friend and I recently had to get last-minute party dresses for an event. We’d heard about a hidden vintage dress shop in Manhattan. As we walked down the street I was told it was on, I looked at the buildings and something red and flowy caught my eye — a gorgeous lace and tulle dress was hanging from a fire escape across the street. “That’s it!” I shouted and grabbed her hand. We were buzzed into the building, and up a flight of stairs we found a magical land of perfectly curated dresses of vintage polyester, lace, tulle, linen, sequins and leather.

Now, why am I describing a hidden boutique in New York City? Because I realized, as I flipped through the racks of floral, leopard and gingham prints, that this shop gave me the same thrill as a Sunday afternoon spent surfing “rockabilly dress” on Etsy. Etsy Vintage still feels like a bit of a secret, but it’s one of our fastest growing categories, so I’m sure it won’t feel that way for long. I wanted to gather tips from those Etsy vintage sellers who have really rocked the category with their amazing finds, perfect photos and outstanding customer service. These sellers are what has inspired the growing buzz around vintage on Etsy. Selling vintage goods and antiques on Etsy is definitely a learned art, so I put a call out in the Etsy Forums to see if Etsy’s curators and collectors would share their top tips with us.

1. Curate Carefully

First thing’s first, you need pieces to sell. Etsy considers anything 20 years or older “vintage,” so that’s your first guideline. However, sellers like empressjade warn, “Be selective in what you sell: Just because it’s old doesn’t mean anyone wants to buy it! Items should be carefully selected for desirability, style and condition, or you are going to lose money.”

Thrift stores, flea markets, garage sales and your great aunt’s closet are a few go-to places to find treasures for your Etsy shop. When you’re digging through these spots, TheHopeTree says, “Shop, buy and list from your heart. Sometimes we don’t want to list something that is too quirky, old or strange, but if you like it, someone else might, too.”

2. Do Your Research

Have fun, but try to also do your homework. “As a seller of vintage, it’s crucial that you know what you are selling. Spend time researching, buy a lot of books, and perhaps focus on one era or type of item and learn all you can about it. It seems simple and so many people think they can hit a couple garage sales and kapow, they’re a vintage dealer, but it doesn’t work that way. Dealers know a lot about what they are selling and usually know a lot about items that they don’t sell. It’s a great job for people who really enjoy reading, learning and researching history and trends,” suggests AustinModern.

3. Emphasize What Makes You Unique

When I’m critiquing a shop with handmade items I’ll often suggest that the artist find a unique point of view, especially if they’re working in many different mediums. As such, I thought it was interesting to hear Sommersbreezeantique say, “Pick a theme or an era of vintage that you want to sell. It is easier to focus, learn and buy if you stick to a particular time period. Find a time frame of years that you like: perhaps the Art Deco era? Maybe retro 1950s or 1800s primitives? Find a time frame that you like and purchase only that time line of antiques. You will catch on quickly as to what your items will sell for.”

Photo by Rote

4. Show Every Angle

You have your first batch of collectibles and you’re ready to rock your Etsy shop. The next step is to take top notch photos. There are a few tips that are specific to selling vintage. FunRetro suggests, “Shoot from every angle. People have said very positive things about my photos because I keep them crisp and shoot from all sides. No one wants to have to deal with a return because you neglected to include a photo of that rusty spot or missing button.”

Metroretrovintage adds, “Show more than just the front (in your photos), since backs, bottoms, insides and other hidden areas provide significant date clues. These date clues are important to knowledgeable vintage buyers who wish to make an informed purchasing decision.”

OhFaro agrees, “Always offer a picture of the maker’s mark, no matter how small, as they help sell an item. Even if you don’t know what the maker’s mark or hallmarks mean, show them, because the buyer/collector probably will.”


Photo by DearJes

5. Generate Some Buzz

“As far as marketing, I personally find blogging to be a good method. It allows buyers to see that you do have knowledge in your field and inspires trust and confidence in what they’re buying. Most buyers need to trust that what they are buying is authentic and from a dealer that knows their stuff, so having a blog that shows that aspect will help,” says Blythehopesvintage.

Create buzz by letting your customers in on your treasure hunts. GingersGirl states, “I take my camera along with me to estate sales, junk heaps, resale shops… I take my readers on the hunt with me. When I get new stuff, they are the first to see it. Most of the time they see it while it is still in the back of my car or before I have cleaned it up, several days before I list it in my shop!” A branded Instagram account would be a great way to share your antique-hunting adventures. Read “How to Market Your Shop With Instagram” for more info.

6. Use Your Network

The Etsy Forums and Etsy Teams program can give you a lift when you need it, and there’s a thriving community of vintage enthusiasts off-Etsy too. FunRetro suggests getting involved with blogging. She says, “Create a blog to share what you’ve learned, spotlight cool items from sellers, add links to key research sites, or just to talk about your experience. There is a whole universe of people out there just like us and blogging is a great way to meet them!”

GingersGirl believes in good karma. “I would also say to help each other out if you can! I had a customer who wanted more of a certain item. I was looking for it, believe me, and just COULD NOT find more. One night in the Forums I saw a vintage shop with that item and passed the link on to my customer.”

For more tips from the forums, check out “Secrets to Successful Vintage Selling: Titles, Tags and Shipping.”

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  • MothHouse

    MothHouse says:

    I love shopping vintage on Etsy!

    5 years ago

  • SewnNatural

    SewnNatural says:

    great photo tips - not only for vintage but for any product photography for etsy. the use of models for vintage clothing is awesome, i agree wholeheartedly. thanks for a great article!

    5 years ago

  • thevintagejunkie

    thevintagejunkie says:

    great article with great tips! i love all of the vintage on Etsy! Something for everyone!

    5 years ago

  • spacejam

    spacejam says:

    great article!!

    5 years ago

  • EvenAndy

    EvenAndy says:

    Great article:) I am not a vintage seller, but some of the tips are useful for me too. I pride myself on great customer service. I really need to get back into blogging. Thanks again:)

    5 years ago

  • agoodvintage

    agoodvintage says:

    Very interesting :)

    5 years ago

  • hellodarlingvintage

    hellodarlingvintage says:

    Fab article, Danielle, thank you :)

    5 years ago

  • bysweetmom

    bysweetmom says:

    nice article, love party dress...

    5 years ago

  • Ferociter

    Ferociter says:

    So many great resources listed! I don't really sell vintage except for a few outstanding jewelry pieces I occasionally come across, but I want to learn more for my own shopping habit!

    5 years ago

  • laurelinsailor

    laurelinsailor says:

    Thanks to everyone who shared tips!

    5 years ago

  • IvieRidge

    IvieRidge says:

    WOW! I love the vintage stuff. The Marquee G is right up my alley & I'll be sure to check out TESS on some items I already have. Thanks!

    5 years ago

  • zwzzy

    zwzzy says:

    thanks danielle! how funny, i currently have something sitting in a bag with baking soda, hee hee :D

    5 years ago

  • BululuStudio

    BululuStudio says:

    Great tips.

    5 years ago

  • lovelygifts

    lovelygifts says:

    Great article!

    5 years ago

  • IrinaArtSmi

    IrinaArtSmi says:

    i love it !!

    5 years ago

  • MouseTrapVintage

    MouseTrapVintage says:

    Really helpful, Etsy team!!! Thanks!

    5 years ago

  • TheVintageApartment

    TheVintageApartment says:

    yay! This is an awesome Vintage-dedicated article. I suppose it's obvious from my shop name that I'm all about Vintage! I'll be checking out all your Resource links. I agree about Blogging - it's a wonderful resource/networking tool for any Etsy shop, and definitely for sharing Vintage finds/info.

    5 years ago

  • calloohcallay

    calloohcallay says:

    Wonderful article! The best part of selling vintage on Etsy is all the people who are willing to share their expertise!

    5 years ago

  • TheCottageCheese

    TheCottageCheese says:

    Wonderful info from my fellow vintage sellers! I've been selling vintage for several years now, and I still learn great tips from and am inspired by other vintage sellers on a daily basis. Great idea for a storque post!

    5 years ago

  • catnapcottage

    catnapcottage says:

    Wow, how neat. My "vintage textile" habit brought me to etsy and I have been here since, selling pillows crafted with vintage textiles and lots of neat vintage items I find while searching for that next vintage grainsack, bedspread or tablecloth to rescue. I love etsy and its vintage community! Thanks D for this fab article!

    5 years ago

  • posiesforlulu

    posiesforlulu says:

    Great! Thank you for having an Etsy guide to selling for VINTAGE! Thanks!

    5 years ago

  • ArtisticIntentions

    ArtisticIntentions says:

    Great article! Fun vintage stuff!!

    5 years ago

  • kissavintagedesign

    kissavintagedesign says:

    Yay for vintage! There are so many great vintage finds on Etsy, something for everyone! It is easy to spend hours shopping for gifts and inspirations :)

    5 years ago

  • Ebruk

    Ebruk says:

    Nice article.

    5 years ago

  • heatherfuture

    heatherfuture says:

    Super awesome article! Etsy vintage sellers constantly awe me with their amazing finds, creative repurposing, and stunning photos. Yay!

    5 years ago

  • RR1Box80

    RR1Box80 says:

    This has been super helpful! Thank you!

    5 years ago

  • LittleWrenPottery

    LittleWrenPottery says:

    I love vintage finds they have such character. Great stuff.

    5 years ago

  • hellodelicate

    hellodelicate says:

    awesome! thanks. now i am wondering where that hidden dress shop is.. :)

    5 years ago

  • CrabappleVintage

    CrabappleVintage says:

    Great advice, all. I have found the Etsy vintage community to be warm, fun and helpful.

    5 years ago

  • MissHiccup

    MissHiccup says:

    Thank you so much, Danielle, for posting this fantastic guide! I have to concur with those who have research is important; nothing is more frustrating to me, both as a collector and seller, than coming across a dealer who consistently mis-dates her vintage clothing. I'd love to see more features on Etsy Vintage in the future, please! Keep it coming!

    5 years ago

  • MissHiccup

    MissHiccup says:

    Er, those that *say* research is important.

    5 years ago

  • RageoftheAge

    RageoftheAge says:

    I'm loving this...A great way to learn more and promote your vintage shop is to join a team of other vintage afficianados. I recently joined a wonderful ETSY team of vintage sellers, the VESTIES (VINTAGE ETSY SOCIETY) excited!

    5 years ago

  • HinterlandVintage

    HinterlandVintage says:

    Completely awesome article and great tips from some of my favorite sellers! I love being a vintage seller on Etsy!

    5 years ago

  • PotteryCraft

    PotteryCraft says:

    I love the article. I'm selling one jewelry piece made out vintage beads that I bought separately. It's important to do one's homework before purchasing these vintage items. Thanks for the great article!

    5 years ago

  • elemegibere

    elemegibere says:


    5 years ago

  • Floreal

    Floreal says:

    great article.. thanks for the tips.

    5 years ago

  • ArahsAttic

    ArahsAttic says:

    So incredibly helpful!! Thanks so much for the great article!

    5 years ago

  • VintageTribe

    VintageTribe says:

    AWESOME! ARTICLE!! Thanks! xo

    5 years ago

  • Thequeenofre

    Thequeenofre says:

    thank you for such a great article. looking forward to part 2

    5 years ago

  • TastyVintage

    TastyVintage says:

    Way to go Vintage sellers! I love being a part of this community and have had a wonderful time building my shop and growing it! Thanks for this article. It was very helpful!

    5 years ago

  • vitamini

    vitamini says:

    Great article! I love Etsy Vintage!

    5 years ago

  • twoknit

    twoknit says:

    Great article !!! Thank you !!!

    5 years ago

  • GwenDelicious

    GwenDelicious says:

    loving vintage...some great pieces!

    5 years ago

  • thehopetree

    thehopetree says:

    thank you so much for adding me, really made my day!

    5 years ago

  • greenandpretty

    greenandpretty says:

    I love this article - thank you! I've just started to sell vintage on Etsy and I learned so much from this piece. I can't wait to put the suggestions to use.

    5 years ago

  • ClementinesJewelry

    ClementinesJewelry says:

    Wonderful article!

    5 years ago

  • somsstudiosupplies

    somsstudiosupplies says:

    Some great pieces and I enjoyed reading the article!

    5 years ago

  • PlanetTrout

    PlanetTrout says:

    Great article!

    5 years ago

  • nickandnessies

    nickandnessies says:

    Thanks for the tips!

    5 years ago

  • funkomavintage

    funkomavintage says:

    Everyone and their sister is a Vintage Dealer now!

    5 years ago

  • DonkeeHouse

    DonkeeHouse says:

    ooo...i know exactly which shop you're talking about! I love it there and can easily spend hours and hours there...awesome! thank you for all this info too!

    5 years ago

  • om23photography

    om23photography says:

    THANK YOU thank you thank you for doing this series! I'm hoping to finally find time soon to list stuff in my other shop which will include vintage fashion finds along w/ my handmade clothing & art; this will be a great help for when that time comes! Keep up the good work!

    5 years ago

  • bedbuggs

    bedbuggs says:

    Great tips and great finds!

    5 years ago

  • vintagegifts4sale

    vintagegifts4sale says:

    Love Etsy for vintage and sorry I missed the call for tips. Most important is describe your items completely and make your five pics really work for you. The condition of every vintage piece varies so be wordy!

    5 years ago

  • BoonieBoutique

    BoonieBoutique says:

    Hello, Thank you for the information! I'm just getting my vintage shop ramped up and this info is sure to help. And a huge thanks to ETSY for the opportunity to be part of such a wonderful marketplace!

    5 years ago

  • EGVintage

    EGVintage says:

    This article is packed with great info! Looking foward to part 2. One of the great things about vintage is that there is always more to learn. We love the thrill of the hunt and the history lesson behind every piece!

    5 years ago

  • LucyBlaireCreations

    LucyBlaireCreations says:

    Thanks for the article I can't wait for #2! I started a vintage shop here a little while ago and haven't done so well as of yet... great timing for the tips then! Thanks!

    5 years ago

  • paramountvintage

    paramountvintage says:

    i love selling vintage. thanks etsy for having such a great forum.

    5 years ago

  • vintagebutterfly94

    vintagebutterfly94 says:

    GREAT article. I've been selling vintage for over 8 years now, and it would have been wonderful to have some of these tips and resources in my early days of trial and error. I have so much information tucked away in my head about products and makers and eras, I realize it would be really smart to start blogging more about the things I've learned. But limiting myself to one era? Oh, THAT would be hard! I love so many different things!

    5 years ago

  • blythehopesvintage

    blythehopesvintage says:

    This is FAB danielle! Love love love it - great advice from many many of my mentors!

    5 years ago

  • YesterdaysMemories09

    YesterdaysMemories09 says:

    Thanks for the great tips. I want to read this more carefully so it will all soak in.

    5 years ago

  • YouAreYou

    YouAreYou says:

    YAY! Great tips everyone! Gooooooooo vintage!

    5 years ago

  • hautecountryvintage

    hautecountryvintage says:

    Fabulous article!!

    5 years ago

  • svgjen

    svgjen says:

    I love shopping for vintage. What really bothers me though is the amount of people who list things as vintage that are not vintage. It really makes it frustrating when you're scouring for vintage items and keep coming across new things. (Same thing happens when looking for antiques.) I hope sellers take these tips to heart and if something is not actually vintage, please don't call it that! All you do is irritate a potential buyer into avoiding your shop by mislabeling! (Or at least that's true in my case, I avoid shops where a person has listed things as say, vintage, when they're not.)

    5 years ago

  • LuRuUniques

    LuRuUniques says:

    I get lost in time looking at vintage treasures. Thanks for all the helpful hint.

    5 years ago

  • LuRuUniques

    LuRuUniques says:

    I get lost in time looking at vintage treasures. Thanks for all the helpful hints.

    5 years ago

  • pasin

    pasin says:

    thank you for great article

    5 years ago

  • YoungHeartsVintage

    YoungHeartsVintage says:

    Wow! Amazingly thorough and helpful article. I can't wait for part two!

    5 years ago

  • maggiemaevintage

    maggiemaevintage says:

    great info, thanks for all those amazing tips!

    5 years ago

  • 6catsart

    6catsart says:

    cool thanks for all the great tips and advice can't wait to put some of these ideas into pratice with my recently opened vintage shop here on etsy. have already checked out the we love vintage thread it is great.

    5 years ago

  • BlueGremlin

    BlueGremlin says:

    thanks for the article and great resources

    5 years ago

  • tracinicole

    tracinicole says:

    Very good article with some great vintage sellers!

    5 years ago

  • GingersGirl

    GingersGirl says:

    Thank you for including me in your article! Even though I am new to selling vintage on Etsy, I have been a vintage shopper since I was in Junior High- I have always loved the treasure hunt. I look forward to looking through all of the helpful links (and the shops of the helpful sellers!)

    5 years ago

  • vintagenowandthen

    vintagenowandthen says:

    thanks for your article - I'm a new etsy seller so I really do appreciate any & all advice from the experienced sellers. thanks so much for sharing!

    5 years ago

  • AlpenglowVintage

    AlpenglowVintage says:

    Thanks so much. I'm a relatively new seller and it's so helpful to find resources to help me create the best shop that I can!

    5 years ago

  • fabgabs

    fabgabs says:

    Thanks for including my item in the Related! There are tons of great tips there from wonderful sellers, and I respect the opinions and business savvy of all involved!

    5 years ago

  • PardonMyPast

    PardonMyPast says:

    Great article! I'm looking forward to checking out all of the resources mentioned. :)

    5 years ago

  • opendoorstudio

    opendoorstudio says:

    Great article! Some wonderful tips and hints for improving your shop from these talented Vintage sellers!

    5 years ago

  • BibbysRocket

    BibbysRocket says:

    totally RAD!!! thank you, daniellexo and etsy!

    5 years ago

  • SarahAnntiques

    SarahAnntiques says:

    THANK YOU!! I love the article and I am so glad to see it here.

    5 years ago

  • craftpile

    craftpile says:

    Thank you, Danielle!

    5 years ago

  • 5gardenias

    5gardenias says:

    great advice and pointers -- i've been selling vintage on etsy alongside my handmade jewelry for two years now-- and i've had nothing but a positive experience and an abundance of wonderful customers. i love connecting people with objects that have meaning for them. i feel like a match maker of sorts. it's wonderful--and my hats off to etsy for opening the door to vintage and creating a vital and exciting and creative market place for vintage! thanks danielle for offering such great advice for sellers!

    5 years ago

  • VintageHaven

    VintageHaven says:

    Wow, some great advise here!. I'll be marking this and returning to check out the super tips for vintage sellers. I have a degree in Clothing, Textiles and Design and just love the fact that there is so much to still learn about vintage textiles & clothing. April is is my one year anniversary of selling on Etsy and I've met some great people, learned so much and I love watching my business grow on Etsy. Keep up the great work.

    5 years ago

  • Sommersbreezeantique

    Sommersbreezeantique says:

    I really loved this write up and I truly believe it will be helpful to the vintage sellers [current vintage etsy shops as well as new shops just starting out.] Thank you so much for collecting this information and having it all come together in this great write up! I love forward to Part II Lisa

    5 years ago

  • treasureagain

    treasureagain says:

    WONDERFUL information and article! Etsy is like NO OTHER, as far as the information that people are willing to share so that we can all learn along the way. I love it. THANK YOU!

    5 years ago

  • perpetual3

    perpetual3 says:

    Thank-you for sharing all these tips. You can always learn something new.

    5 years ago

  • TipsyTimeMachine

    TipsyTimeMachine says:

    Can't wait for part II. We love vintage, and just couldn't stick to one era, that's like picking between your children.

    5 years ago

  • MDIVintageArt

    MDIVintageArt says:

    Thanks for so many helpful tips - can't wait for part 2.

    5 years ago

  • VintageEmbellishment

    VintageEmbellishment says:

    Wonderful article....this should be a must read for anyone interested in learning about or selling vintage items...thanks for all the links and the tips!

    5 years ago

  • mietteLove

    mietteLove says:

    This article rocks my face off! Thanks!

    5 years ago

  • JeansVintageCloset

    JeansVintageCloset says:

    Once long Ago we had a Brick & Mortar Vintage Shop, Now we are pleased that Etsy is our New Home, One desires to illustrate Devine Vintage fashion, Adventurous Film Noir

    5 years ago

  • SundraSandrusi

    SundraSandrusi says:

    I love vintage finds !

    5 years ago

  • friedasophie

    friedasophie says:

    Love the camera, it is so cute

    5 years ago

  • OsoVictoria

    OsoVictoria says:

    Thanks Danielle for the putting this together, looking forward to part 2. Now I have more shops to visit!

    5 years ago

  • Iammie

    Iammie says:

    I love vintage stuff.

    5 years ago

  • dotdotvintage

    dotdotvintage says:

    oh great, thanks for the article!

    5 years ago

  • britishvintage

    britishvintage says:

    Excellent article - vintage is a huge part of Etsy, yet many people don't realise we're here.

    5 years ago

  • Addy

    Addy says:

    Thank you for the tips. I'm still new to this so it's all very helpful!

    5 years ago

  • JetWhitePonytail

    JetWhitePonytail says:

    Nice read - and reminder to sellers that vintage is 20 years old or older - not just a "vintage style."

    5 years ago

  • birdie1

    birdie1 says:

    Thanks, Danielle! Great resource.

    5 years ago

  • greatgrandmaagnes

    greatgrandmaagnes says:

    Lovely!!! Thanks for including my comments! Wonderful part one article.... So much great information from some lovely sellers. Thanks again for bringing more press to the vintage community here on Etsy!

    5 years ago

  • loopyboopy

    loopyboopy says:

    This is an excellent article and thanks to Danielle for seeking the expert advise of Etsy Vintage sellers. I'm blown away by the incredible vintage items that are on Etsy. It really has become the place to find fine vintage!!

    5 years ago

  • lanisvintage

    lanisvintage says:

    a wonderful article on vintage! :)

    5 years ago

  • emmjeyessvintage

    emmjeyessvintage says:

    Great article with helpful tips. I especially like the vintage pledge idea and will add it to my shop announcement as well! Thanks!

    5 years ago

  • ElsiesAttic

    ElsiesAttic says:

    There is always so much to learn about vintage... and one of our groups is dedicated to researching. We call it "Researchers To The Rescue" in fact!!! :) Here is the link (hope it's okay to post) We ask that only shop owners request membership there but we also have a Forum Category for anyone who needs a little help identifying an item called The Vintage Detective. Thank you for posting this Etsy! Vintage folk are feeling the love!!! :) Lora

    5 years ago

  • Remtique

    Remtique says:

    :) Great article!

    5 years ago

  • samandchris

    samandchris says:

    Thanks for the article, I hope part two addresses Etsy's shortcomings when it comes to shipping charges for vintage sellers like myself. Since all our items are different, using etsy's flat rate to the whole US shipping platform is the most challenging part of my job. I shouldn't have to calculate it for my furthest customer and refund the difference. It makes us look unprofessional. The high quotes could also put off potential customers and low quotes come right out of the bottom line. HELP!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

    5 years ago

  • AntiquesGaloreGal

    AntiquesGaloreGal says:

    Terrific article! Can't wait to see part two!

    5 years ago

  • ArtDecoDame

    ArtDecoDame says:

    great article!Hooray for vintage =)

    5 years ago

  • worldvintage

    worldvintage says:

    These are great tips! Thanks so much for putting the spotlight on vintage!

    5 years ago

  • treasurehuntvintage

    treasurehuntvintage says:

    Fabulous article! Nice to see the focus on VINTAGE! :~) Looking forward to Part 2, because even though i have been a successful vintage seller for years, there is always more to learn. Would love to see Etsy be more responsive to weeding out items that are NOT vintage,but being marketed as such.

    5 years ago

  • sunnywoodvintage

    sunnywoodvintage says:

    Excellent post from insightful sellers - thanks Etsy!

    5 years ago

  • ChantalsCreations

    ChantalsCreations says:

    Great article!. Can't wait for the next one!

    5 years ago

  • jherrmann

    jherrmann says:

    Wonderful article! Here are my top three tips: 1. Create your own vintage style. I like to include a variety of pieces from many different eras in my shop, but when I think about it and look through my listings, I realize that they all fit into a couple of themes- in my case, "fun" and often "colorful". I often have people buy many items from my shop and tell me that their taste is similar to mine. I love when that happens! Building up repeat clientele is wonderful. 2. Scavenge, scavenge and scavenge! I think I'm an addict, but hey, it's not hurting anyone! I am lucky enough to live in a great area chock full of thrift shops, antique stores and now that it's getting warmer, garage sales. I stop somewhere almost daily and yes, many of the shop owners know me by name! 3. List, list, list! I noticed a huge increase in my business once I got up well over 100 listings in my shop. I also try to list as many items each day as I hope to sell each day. That's my rule of thumb. I list anywhere from 2-4 items a day and often get that many sales. It's a great coincidence! Finally, to sneak in another tip (#4) love what you do! I received this tip from another great vintage seller early on in my etsy days and it is so true! Your enthusiasm for what you do will show up in all aspects of your shop- great customer service, beautiful items and photos!

    5 years ago

  • LuckyMeLuckyYou

    LuckyMeLuckyYou says:

    Wow what a great article!

    5 years ago

  • rakshniyavintage

    rakshniyavintage says:

    Finally! I've been waiting sooo long for vintage oriented articles here on Etsy - it's a great piece, waiting for no.2. THANKS DANIELLE :)

    5 years ago

  • shopgoodgrace

    shopgoodgrace says:

    Fantastic article ... AND resources!! (Not sure how I could have missed TESS for this many years?!) So wonderful to find so many other vintage sellers sharing their tips and tricks of the trade. :) (jherrmann's comments are really great, too!)

    5 years ago

  • Flyingace

    Flyingace says:

    Thanks for all the tips! I'm sure I'll come back to read this again!

    5 years ago

  • rhan

    rhan says:

    really wonderful and helpful articles for us vintage peeps. thank you!!

    5 years ago

  • gurneycreekfarm

    gurneycreekfarm says:

    Yes, I agree that focusing on one area helps to be an expert. I choose hats and have met some great folks. And thanks for the tip about getting rid of odors. I have a hat I'm going to try that on this week.

    5 years ago

  • kitschcafe

    kitschcafe says:

    thank you for this series. i often feel that vintage sellers are the red-headed step children of etsy.

    5 years ago

  • ThatOldBlueHouse2

    ThatOldBlueHouse2 says:

    Thanks for giving Vintage a spotlight! Excellent article.. We love Vintage!!

    5 years ago

  • retrolabs

    retrolabs says:

    Great article! looking forward to part 2

    5 years ago

  • MFvintage

    MFvintage says:

    Great tips for vintage sellers. Thanks for the collection of links for research. Finding out the information about vintage items is so important.

    5 years ago

  • HydrangeaRow

    HydrangeaRow says:

    I am so proud to be a part of the vintage community here on etsy. Thanks for shining a spotlight on us.

    5 years ago

  • 4GetMeNotTreasures

    4GetMeNotTreasures says:

    Thanks so much Daniellexo!!! Can't wait to read Part 2!

    5 years ago

  • TwistedMoss

    TwistedMoss says:

    i love the article! thanks for the wonderful tips. can't wait to read part 2. :)

    5 years ago

  • vintagerunway

    vintagerunway says:

    Great tips. Thanks for featuring vintage in the Storque!

    5 years ago

  • Vintagecritter

    Vintagecritter says:

    Very interesting and informative article!

    5 years ago

  • auntmildred

    auntmildred says:

    Excellent article on selling vintage!

    5 years ago

  • LoveStreetVintage

    LoveStreetVintage says:

    this is great! thanks for featuring Vintage in the storque!! very helpful!

    5 years ago

  • objetpetita

    objetpetita says:

    Nice informative article! It's amazing to me how many wonderful vintage sellers are on Etsy with such great taste! My only advice would be to have fun and more fun! Be creative with your listings; let the fact that you love what you're selling shine through.

    5 years ago

  • mousefacevintage

    mousefacevintage says:

    Wonderful article! I can't wait for Part II. Great tip on including the "maker's mark" no matter how small. I never considered this. Thanks for all the tips!

    5 years ago

  • moonula

    moonula says:

    Yes!!!!! I'd like to add that getting ahold of some of the vintage "Workbasket" craft magazines is helpful in dating items--a couple of times I have seen an item of mine (a figural planter, for example) in its original advertisement. Helps with clothing styles and other textiles as well.

    5 years ago

  • VintageLegacyStudio

    VintageLegacyStudio says:

    Super! I followed the forum -- and you have done a good job of capturing the best information, Danielle! Looking forward to Part II

    5 years ago

  • 3ringcircus

    3ringcircus says:

    thanks for the great article. i will definitely be checking out all the links to better my kids vintage shop

    5 years ago

  • WickedDarling

    WickedDarling says:

    Thanks for the fantastic article!!

    5 years ago

  • vintagepaige

    vintagepaige says:

    Yeah!! Thanks for recognizing the Vintage sellers on Etsy!!

    5 years ago

  • samsstuff

    samsstuff says:

    Great article! I love the advice about cropping your own photo to square (perfect for any item, vintage or not)& the vintage pledge. Since none of my vintage items where purchased, all where owned by family members (including myself), I can confidently state that every vintage item in my shop is at least 20 years old. Thanks for all the great advice & resources, I look forward to part 2.

    5 years ago

  • shopREiNViNTAGE

    shopREiNViNTAGE says:

    Awesome info! Can't wait to read Pt. Deux :)

    5 years ago

  • Vintage55

    Vintage55 says:

    Great info and Tips here! I am looking forward to Part II next week!

    5 years ago

  • RollingHillsVintage

    RollingHillsVintage says:

    Great article and nice to see comments from some o my favorite fellow vintage sellers. Vintage rocks here on Etsy

    5 years ago

  • millcreekantiques

    millcreekantiques says:

    Thanks for the awesome tips.

    5 years ago

  • Archivia

    Archivia says:

    Danielle, this is a great article! You rock. :-) I appreciate you including me and my blog! It's just too bad you didn't mention that I compiled such a HUGE and comprehensive list of vintage and antiques online resource links there, which is the main reason people go there (to research their vintage). I hope people will discover the list scrolling through older blog posts there :-(

    5 years ago

  • Archivia

    Archivia says:

    Oh! Also meant to mention, the TESS site is a helpful GUIDELINE, but by no means should it be relied on as the only source of information when researching a specific label. Nor should the VFG label resource. These are only pieces to a larger puzzle---included in the clues should be fabrics, construction details, materials, etc. Thanks for this article! :-)

    5 years ago

  • solsticehome

    solsticehome says:

    I've been selling vintage on etsy over a year now & this is an excellent article for all of us! thank you Danielle, looking forward to the next one.

    5 years ago

  • retrothreadz

    retrothreadz says:

    So nice to see a NEW WIDE VARIETY of vintage sellers being promoted. Great article indeed!

    5 years ago

  • purevintageclothing

    purevintageclothing says:

    Great to see Vintage Featured on Etsy! Thanks Danielle!!

    5 years ago

  • purpledaisyjewelry

    purpledaisyjewelry says:

    Love seeing this article! Thanks for including Vintage Jewelry Sellers on Etsy.

    5 years ago

  • sparrowsalvage

    sparrowsalvage says:

    What a fantastic article, so many great tips! (And guess who's off to put some nicotine-stink curtains in a trash bag?) As someone who makes jewellery from vintage and antique (and sells what she doesn't end up using) I can offer these tips from a buyer's point of view: 1. tags! Tag it with materials, colour, style (grungy, gothic, shabby cottage etc) and shape. This way people will find you when they search for 'gothic pendant', 'purple glass beads' or 'red star fabric'. 2. If you have broken jewelry, ruined clothes, water-damaged books, don't throw them out! List them as supplies or for rescue- so many crafty people out there can use the materials to re-purpose. (I can never find enough fabric from damaged clothes.) Don't be afraid to list grungy things, there's lots of grunge fans! If you have little things that could be made into art (buttons, medals, keys etc) put some listings in the supplies category THEN vintage. Most people who are looking for these things to re-purpose look in supplies. Finally- please don't overlook international shipping. As an Australian we don't have anywhere NEAR as much vintage and antique things as you US or European chaps, so please give us the opportunity to buy yours! It sounds petty, but if I have to convo you to ask on shipping, I'm not going to bother. Don't worry about it being alot, we've become used to paying high postage. I'd like to see supply sellers featured in the next article (hint hint) as supplies is such a popular category here, and what better supply than a recycled one!

    5 years ago

  • MrFilthyRotten

    MrFilthyRotten says:

    Danielle ty for this wonderful feature on vintage! Fantastic! Seeing this article made my day! Delighted to see so many of my friends featured and posting. Thank you for including LuckyMeLuckyYou's mention of the We Love Vintage! Do You? thread. I hope to see more vintage lovers posting there! Smoochies!

    5 years ago

  • nanasarah

    nanasarah says:

    NanaSarah Says thanks so much ETSY for this wonderful Article. As an active participant of WE LOVE VINTAGE DO YOU. a place where A group of Sellers promote each other nearly 24/7 and friendships are formed, fun is always there teasing and laughing with each other, a very warm and caring group of people. We welcome one and all. I appreciate all of the wonderful tips and am looking forward to following up on them. I am a Vintage Seller and the items I am selling are from Family Estates so I am blessed to have lots of history and dates from items handed down and inherited. If you find you need help with something there is always someone willing to help you find the information especially Mr.Filthy Rotten who is really a Sweetie!! I appreciate all of my customers and I ship worldwide, I have met some wonderful people in the US and other countries and treasure their in-put, wisdom, and willingness to work with me. One thing I try to do is stay as close to the actual cost of shipping as I can. Everyone is very aware of cost and all of us like to find a great bargain with reasonable shipping charges. again thanks ETSY for this Article and will be looking forward to Part 2

    5 years ago

  • decotodiscovintage

    decotodiscovintage says:

    I've been selling Vintage for a living since the eighties and I can't even count the books I own. As an investment, they have paid for themselves many many times over.

    5 years ago

  • plastictags

    plastictags says:

    Great advice, thank you! Looking forward to part 2.

    5 years ago

  • annettesexpressions

    annettesexpressions says:


    5 years ago

  • DecoratingYourself

    DecoratingYourself says:

    Very well done. Looking forward to part 2. Says alot for collective intellegence.

    5 years ago

  • ParisianDreams

    ParisianDreams says:

    Thank you for the great article! I think the idea of trying to stick with a certain time period is great advice.

    5 years ago

  • TheVintageZone

    TheVintageZone says:

    Wonderful article for new vintage sellers and some reminders for us old timers. Art and vintage is a perfect blend. Artists like vintage and vintage buyers like art!

    5 years ago

  • anothertimeantiques

    anothertimeantiques says:

    My Heart is going pitter patter this morning because I feel so loved! Thank you Danielle for doing such a great job on "introducing" Vintage on Etsy! I've based a 32 yr career on vintage and find the same kinds of questions and bias as I did back in 1978! Just having a bunch of old stuff isn't the same as running a vintage based business. Etsy has some 2die4 shops here with quality, unique vintage goods. Hooray for the exposure!

    5 years ago

  • zephyrvintage

    zephyrvintage says:

    Fantastic article Danielle! You really hit important points of selling vintage. I know quite a few of the vintage dealers who offered advice and they are spot on. I myself am part of the Vintage Market Team Etsy and Vintage Jewelry Sellers Etsy. This has been an invaluable experience connecting with other vintage dealers. I have learned so much from other members and they inspire me to do better. I have been on etsy selling vintage jewelry for almost 5 months and have enjoyed the experience tremendously. Thank you for writing this series!

    5 years ago

  • MyraMelinda

    MyraMelinda says:

    EXCELLENT!! What every Vintage seller should read!! Thanks for all the fabulous tips...

    5 years ago

  • theluckyfish

    theluckyfish says:

    Thanks for this article! I love selling vintage on etsy! I started with one vintage Vera Neumann scarf and now collecting and selling her are has become my passion! All because of etsy!

    5 years ago

  • antiquegrrl

    antiquegrrl says:

    Totally outstanding advise. Thank you :)

    5 years ago

  • glassing

    glassing says:

    Am looking forward to part two of this series! This part one is very, very informative. What a sharing community we have! Thank you.

    5 years ago

  • CitrusMoonArt

    CitrusMoonArt says:

    Great article! I don't just love vintage, I am completely addicted to it!!! Etsy is the place to sell and collect fab vintage items. Love it!

    5 years ago

  • dustyrosevintage

    dustyrosevintage says:

    Hurray!! Thank you soo much for this article! I sell vintage all over, but I've always cherished my Etsy experiences because sometimes I hear some really great stories (about where the buyer wore the garment, who used to own the piece, what the item reminds someone of, etc.). So it always makes me happy to see Etsy highlight and support the vintage sellers out there. :)

    5 years ago

  • antique

    antique says:

    GOOD Article, GOOD Vintage, GOOD Karma, GOOD Earth!

    5 years ago

  • gnormyle

    gnormyle says:

    Good article....for sellers and buyers!

    5 years ago

  • styleforlife

    styleforlife says:

    I continue to love Etsy for bring people together and this article is fantastic. Thank you- Emily from EL Vintage

    5 years ago

  • LolaMars

    LolaMars says:

    So helpful and many great tips for new vintage Etsy stores like mine.

    5 years ago

  • TangoPony

    TangoPony says:

    Thanks for all the helpful hints! I am putting the vintage pledge in my profile right now.

    5 years ago

  • thevintagegreen

    thevintagegreen says:

    I have a shop full of vintage and antique lovelies...please check it out when you can The beauty of selling vintage is that you never know what you may your knowledge base must be broad and for me, I have always just had a "good eye"...I can spot something special a mile a way. If you're in a thrift shop with me, look out because I shove first and say excuse me later...! Pam

    5 years ago

  • perfectlyhandmade

    perfectlyhandmade says:

    I love, love, LOVE VINTAGE! :) Thanks for the hints on selling vintage on Etsy! Maybe one of these days I'll list quite the collection I've started accruing... :) Your articles are always wonderful! Thanks again! xoxo

    5 years ago

  • AntiModern

    AntiModern says:

    Thank you for all the info!!!=)

    5 years ago

  • reinabvintage

    reinabvintage says:

    Thanks for this article...I am new to etsy and have collected vintage for years. Esty rocks, it has become my new best friend:) It will be nice to find a group of vintage friends that enjoy this as much a I do. Thanks for the help etsy vintage, shop my studio.

    5 years ago

  • MerryMae

    MerryMae says:

    Great article!

    5 years ago

  • recycledwares

    recycledwares says:

    How did i miss part 1? Now off to read part 2.

    5 years ago

  • vintagemimosette

    vintagemimosette says:

    That comment about taking my customers along on the hunt ? EXCELLENT! I love that idea ! Gingersgirl, I might get some strange looks, but I'm going to do it!

    5 years ago

  • vintagemaison

    vintagemaison says:

    Part 1 - excellent article on vintage. As much as handmade is great, I feel vintage is a little neglected so this is making up for it! Going to read and digest part 2 now.

    5 years ago

  • milkglassandmetal

    milkglassandmetal says:

    excellent article...very useful to have all this great info consolidated!

    5 years ago

  • DalenaVintage

    DalenaVintage says:

    Great article! I love the idea of taking the reader/buyer along on the hunt! That's an excellent idea that I haven't pursued yet. Thanks Gingersgirl!!!

    5 years ago

  • metroretrovintage

    metroretrovintage says:

    Danielle, you've done a fabulous job of compiling the very best of what was a long and chockful thread of excellent advice, from a wonderful community of vintage sellers on Etsy. Thank you for including my tip, and also thank you for helping all vintage sellers come together as a unit, to help all vintage loving buyers to shop with confidence. :)

    5 years ago

  • WakeUpTheAngel

    WakeUpTheAngel says:

    One thing I think is necessary for Vintage clothing and shoes/boots - put the size in the title - really helps when shopping. When I look for shoes I always put the size into search - I see a lot more hits when I leave out the size - but then the time involved to open - read - close - is too much - even when I do find a gem this way in the size I am looking for. Shopping vintage is as "important" as shopping handmade - both benefit the planet and local economies.

    5 years ago

  • Sawdustgarage

    Sawdustgarage says:

    Thank you for all the ideas. I sell some vintage photographs and alot of your ideas can help.

    5 years ago

  • jenscloset

    jenscloset says:

    Great ideas-thanks!

    5 years ago

  • empressi

    empressi says:

    Thanks for the great tips. A thorough article with helpful information.

    5 years ago

  • KMalinka

    KMalinka says:

    great article

    5 years ago

  • dollybirdboutique

    dollybirdboutique says:

    vintage shopping is a way of life and i agree with those saying lets keep to the vintage pledge x x

    5 years ago

  • thelittlebluecottage

    thelittlebluecottage says:

    love it! thanks!!!! x

    5 years ago

  • DianaDwain

    DianaDwain says:

    Love the article! Thank you!

    5 years ago

  • jofna234

    jofna234 says:

    Happy to read that vintage is one of the fastest growing categories on Etsy. For someone like me who is new to Etsy and tending to specialize in vintage, I find the articles very informative.

    5 years ago

  • tomatored

    tomatored says:

    my sentiments exactly! yeah for Vintage!

    5 years ago

  • jaimejo

    jaimejo says:

    great article. looking forward to part 2!!

    5 years ago

  • IlGiardinoLuxor

    IlGiardinoLuxor says:

    Congrats! Thumbs up for Vintage! :)

    5 years ago

  • Lovelaced

    Lovelaced says:

    Yay! Love this article, beats the generalized selling articles I'm used to. Thanks! :}

    5 years ago

  • MomMeDabbles

    MomMeDabbles says:

    I am now so hating the fact my Grandmother got rid of a lot of vintage furniture and clothing but still has other vintage items I must take a sneak peak at.

    5 years ago

  • NetWorth

    NetWorth says:

    I'm adding the pledge to my shop announcement right now. Thanks for always being a source of inspiration.

    5 years ago

  • bedouin

    bedouin says:

    vintage lovers unite!

    4 years ago

  • 23rdcloset

    23rdcloset says:

    Thank you ! You became my light in the thick fog.

    4 years ago

  • LeapARTandVintage

    LeapARTandVintage says:

    Thanks!! I'm just starting out selling vintage, this will help tremendously, a fount of information!!

    4 years ago

  • waly72

    waly72 says:

    great information.. Thanks

    4 years ago

  • waly72

    waly72 says:

    Thank you...

    4 years ago

  • TheIDconnection

    TheIDconnection says:

    Vintage is the way to go! I started selling lanyards but have moved to vintage. Anything old I love! Great article. Thanks Monica TheIDConnection

    4 years ago

  • That70sShoppe

    That70sShoppe says:

    This is really awesome to spotlight selling vintage and how to do it correctly and succesfully.

    4 years ago

  • GiRLStreetVintage

    GiRLStreetVintage says:

    This is a fantastic post. Thank-you Danielle and vintage shop contributors. julie at GiRLStreetVintage

    4 years ago

  • missantique

    missantique says:

    I so love the seller from the Archivia Vintage blog, she is a wonderful etsier!

    4 years ago

  • ValintheValley

    ValintheValley says:

    I wonder why I have not read this article before ! This is truly a great article for vintage sellers. I've opened shop in late July and although I think it's going well considering I have had so few items in the shop sinc them being busy w my fulltime job on and off, I have gathered so much useful info here to make it even better ! I totally agree on the research part of vintage selling....*this* is a big part of the fun of selling these types of treasures ! Always always learning about something.

    4 years ago

  • NiftyGypsyVintage

    NiftyGypsyVintage says:


    4 years ago

  • OnTheRoadVintage

    OnTheRoadVintage says:

    Great article with fantastic resources! Jan

    4 years ago

  • VintageJungle

    VintageJungle says:

    Thanks for the great info-I am a new vintage seller and love reading tidbits from you seasoned veterans!!! Love the resources!!

    4 years ago

  • reveriefrance

    reveriefrance says:

    Thanks for the solid list of info. I know it takes time to compile a list like that.

    4 years ago

  • artzygirl7

    artzygirl7 says:

    Thanks so much for the information. Just starting out and want to get my Vintage things on here. It will be much more effective knowing how to get some of the information that will help sell each piece. I have so much to learn but bite by bite I will get it in and going. Again, thank you. I need all the help I can get. : )

    4 years ago

  • RZahnen

    RZahnen says:

    Wow nice resources

    4 years ago

  • ShuuShuubyLulu

    ShuuShuubyLulu says:

    This has been extremely helpful, so glad I opened it up from my email newsletter!!!!!!!

    4 years ago

  • cardhugs

    cardhugs says:

    I have a TIP for sellers of small items. Some items look good with a plant in the background, especially it they are small. Check out my shop where there are cards displayed in front of my boston ferns. Thanks for the nice article!

    3 years ago

  • JudiBlumberg

    JudiBlumberg says:

    Thank you for a wonderful.informative article. Much apprciated

    3 years ago

  • inesevidovska

    inesevidovska says:

    Great advise and article!

    3 years ago

  • lavernegrafton

    Laverne Grafton from TreasuryBoutique says:

    This is Great advise I do much appreciate the article I am learning a lot, Just wish that I had more time to getting my shop up and running.

    3 years ago

  • charmaineblair1

    Charmaine Blair from ReminiscingVintage says:

    Great information, I WILL definitely use in my shop. Thank You

    2 years ago

  • Parsellettas

    Judy Jennings-Gunther from Parsellettas says:

    Thanks you for all of your great ideas

    2 years ago

  • kirschebombe

    Tammy Rinaldi from RetrokittenBoutique says:

    Lots of great advice! Thank you so much!!

    1 year ago

  • paullaw8521

    Paul Law from paulvintagestore says:

    Thanks and your idea is very useful :)

    1 year ago

  • prestonsimplynice55

    Suzanne P. from PrestonSimplySnoopy says:

    Thank you for the very useful tips !

    1 year ago

  • poolemichelle521

    michelle christian says:

    I have a zillions vintage brooches for sale, Would you be interested?

    1 year ago

  • mangomoon1

    Mango Moon Designs. Debbie Jane from MangoMoonNaturals says:

    Great Info and tips, I am thinking of selling vintage also.

    1 year ago

  • sidhehulk

    Joy from TheJoyofRemembrance says:

    I am looking forward to selling more of my vintage Tupperware, Holly Hobbie, etc. Thank you for the tips.

    1 year ago

  • MetroNorth

    Beverly M from HudsonFlowVintage says:

    I enjoyed your article very much! Gained some more knowledge. I have collected vintage clothing for years for myself. Now, I have a shop. A lot of love and work goes into vintage collecting. I do agree be precise when giving details about the item for sale. Customers are forgiving when they know the facts. Opposite happens when they receive something with an age spot you did not point out. I always think of myself as the customer buying the item. What makes me want to buy this item? Great photos and details are your best friend. High standards are a must when something is representing your name.

    357 days ago

  • bellalunav

    bellalunav from RCMooreVintage says:

    Tks for the info just joined etsy will use these tips for my shop also RCMoorevintage

    356 days ago

  • Google says:

    Google Very handful of websites that take place to be detailed beneath, from our point of view are undoubtedly well really worth checking out.

    311 days ago

  • christinaaliciashop1

    Christina Campbell from chrisaliciavintage says:

    New shop owner...Thank you for the post.

    234 days ago

  • Google says:

    Google Just beneath, are numerous absolutely not related sites to ours, having said that, they're surely really worth going over.

    165 days ago

  • ReoccuringDreams

    Maxine from ReoccuringDreams says:

    Good article! I browse vintage items on etsy and many times the pictures and/or description don't give me what I want. At minimum I like to see a picture of the zipper and the label or if there is no label, put it in the description. I strive to do the same in my shop ReoccuringDreams As for sticking to one era or theme, that's just too hard for me! I love vintage an if something catches my eye I believe someone else will love it too.

    149 days ago