The Etsy Blog

A Different Thing Entirely: How to Distinguish Yourself From the Mass Market

Etsy.com handmade and vintage goods

Douglas Rushkoff, filmmaker, scholar, media wunderkind and author of Life Inc., a manifesto of changing our culture of corporate-run consumption, spoke at Etsy headquarters recently. In addition to telling the tale of how corporate culture came to be, Rushkoff debunked the myth that industrialized production is more cost-effective than local production and trade, addressed how specialization is the territory of the handcrafter (not the worker on the assembly line), and emphasized the importance of the peer-to-peer exchange.

Etsy is one of the few organizations that is changing the way people buy and sell things in our culture. We are returning the value of what is created back to the hands of the creators. (That’s you!)

During the Q&A portion of the discussion, one Etsy seller, a furniture maker, asked how the value of a handmade object can be communicated to buyers who don’t necessarily understand the care and effort that goes into making objects outside the system of mass production. How do you show people the furniture you build with your own two hands in your garage is better than an IKEA chair?

Rushkoff’s answer was that you need to show people why your product is better. He talked about the first time he introduced his mother to a CSA salad, and how she said, “The arugula — it tastes different,” to which Rushkoff replied, “Yeah, it tastes like arugula, not like something engineered to be shipped across the country and picked when it’s blue. It’s a different thing.”

Rushkoff also observed that the Internet as an interface is an issue Etsy sellers have to contend with. It is difficult to display the value of objects, especially complex creations, through a computer screen. “You have to go on reputation,” Rushkoff said.

Based on the observations and studies of Rushkoff, and the vocalized concerns of Etsy sellers, it is clear we need to push our message of value to the Etsy buyer community. Luckily, both showing buyers the value of your product and enhancing your reputation are things sellers can proactively address; on your Etsy pages, and in your overall interactions with the buying community. It all comes down to two basic principles: Displaying Your Value and Making It Personal.

Displaying Your Value
As sellers on Etsy, makers of screenprinted notecards and homespun yarn and hand-sewn pillows, you can both qualify and quantify the amount of time and energy that goes into making things by hand. But not all buyers will understand this implicitly. People have become used to finding the same products in every store, and buying things wholesale. Here are some ways in which you can proactively impart the great value of your truly specialized, handmade products to potential buyers:

  1. Make a Video: You make something by hand? Show me how. There is something deadening in the process of making a sweater pumped out of a factory line. What fascinates people is the hand construction process behind the 8-layer tulle skirt of a wedding dress. Or the steps involved in taking slabs of raw wood to a polished, working cabinet. Even a simple video showing the process behind making your screenprints or dying your fabrics will increase intrigue in your products. Look at how many people tune into shows like Project Runway just to see how the garments are made. The attention paid to your craft and the unique qualities of what results will be apparent.
    Check out the Etsy Process Videos to see some examples, or these posts to help you get started making videos.
  2. Bolster Your Descriptions: What makes your product stronger or last longer than other mass manufactured items? Highlight these elements in your descriptions. Break down what terms like “serging” and “varnish” mean for the layman, especially if they add to your message of quality. Don’t assume your buyers understand these terms or the value they convey. Whether you make utilitarian items, or pieces of art, or objects that function as both (as many of the items on Etsy do), talk about the intricacies of your creations and how they’re made. What techniques do you employ to make the product last? What are your materials? Why did you choose them? What makes them special? Why can’t you get this item anywhere else? Buyers want to know.
    Check these seller how-to’s about writing descriptions.
  3. Post the Right Pictures: When it all comes down to it, pictures tell the most. Supply shots from all angles. If you sell fine artwork, capture the wide shot and the details. Be sure to post pictures that show scale, especially for very large or very small items. If you list imperfections or describe special textures, show them. Make sure your buyers know they can request additional images if they have questions about the item’s quality/size, etc. You want to make the shopping experience for your buyers as multi-dimensional as possible.
    Check out these seller how-to’s about photographing your items.

Making It Personal
Another thing that stuck out in the discussion with Rushkoff was the disconnect between individuals and corporations. We have no relationships with these massive companies from which we buy so many of our possessions. At Etsy we have a unique opportunity to forge relationships with the buyers one-on-one. Here are a few ways to increase your interactivity with the Etsy shopper community and beyond:

  1. Maximize Social Media: Open up your social media channels to your customer circles, not just your family and friends. On Etsy, your customers are your friends. Buyers who admire the things you make are often curious about the personalities and backgrounds of the people who make them. So build up those Facebook fans and Twitter followers. Post links to these pages in your announcements and have people email you to be added to your mailing lists. Invite people to get to know you better, and in turn, get to know them. Customers on the edge of making a purchase may discover random information about you — connect to the movies you like, or a book you’ve read — and purchase from you for the first time. Buyers who feel like they’re updated on your activities regularly (even if they’re simply following your feeds) will come back to you time and time again.
    Read this post about taking the time to be personal — and not being spammy.
  2. Customize Your Packages: The receipt of a package from an Etsy seller is an exciting moment for buyers. Tailor the experience to each customer. Include a handwritten note. Say something about the particular item they have bought. When you open a television from Sears you get computerized paperwork and boring manuals. I’ve never once received a Halloween-themed notecard or an envelope full of confetti, or a heart-shaped lollipop in a department store box. Getting a package from an Etsy seller should simply be more interesting then the average consumer experience.
    Check out these seller how-to’s about packaging.
  3. Customer Service is Key: You are your business on Etsy. You don’t have a bureaucracy to blame when shipments don’t go out, or when emails don’t get answered. Check your messages every day. Make sure you answer buyer questions promptly and thoroughly. You manage your own reputation, so show people that their experience with an independent seller will be positive and engaging. Proactively contact buyers who asked about items that were once unavailable and have now become available again. Show shoppers that they are not numbers, they are people you have logged in your memory. Offer small, private discounts to repeat customers as a token of your appreciation. Send notes to thank people when they buy something you have made.
    Check out the Service Tips for Sellers series.

Your products aren’t the blue arugula created on an assembly line by workers paid far too little and shipped across the country to big box warehouses who take all the money and credit for your blood and sweat. You make things and sell things you put your soul into. You need to impart that message to your buyers. You need to show them — it’s a whole different thing.

Stacey Brook is a marketing and public relations consultant with over six years of experience in the arts and entertainment industry and a specialty in copywriting, web project management and social media marketing. Her clients include a host of artists and designers, many of whom sell their wares on Etsy. An avid collector, Stacey has published numerous articles about screenprinted rock poster art. She is a staff writer for the Williamsburg Greenpoint News and Arts. She is especially fond of decorating her massive mane with handmade trinkets and is romanced by all things ink-on-paper.

Craftivism Posts | Seller Handbook

  • bylynnkrestel

    bylynnkrestel says:

    branding is definitely what makes a good seller...i'm still working on it!! thanks for the great article!

    5 years ago

  • babinka1981

    babinka1981 says:

    Great info! thanks!

    5 years ago

  • Nomsa

    Nomsa says:

    Great collection of valuable resources. Thanks so much!!

    5 years ago

  • lovelygifts

    lovelygifts says:

    Good article!

    5 years ago

  • abacusbeadcreations

    abacusbeadcreations says:

    Lots of great info in this article! Thanks so much!

    5 years ago

  • SigaliotJewelry

    SigaliotJewelry says:

    Great article!

    5 years ago

  • poppyswickedgarden

    poppyswickedgarden says:

    THis Really is a great Article! It does take a lot of hard work to distinguish your work from the mass produced! It is so worth every little bit of extra work just knowing that your creations will be cherished:)

    5 years ago

  • catchalljewelry

    catchalljewelry says:

    thanks for the great tips! i love the idea about making a video of the hand-made process!

    5 years ago

  • inthepaint

    inthepaint says:

    Great article! Thank you. I appreciated the comparison of handmade goods vs. mass produce goods to our food culture. It's also motivating me to go take more pictures of my artwork.

    5 years ago

  • KOALACaddie

    KOALACaddie says:

    I am very pleased that a number of my buyers signed up on to Etsy in order to purchase my craft aprons. This was a wonderful article - one I will remember and read again.

    5 years ago

  • craftscafe

    craftscafe says:

    Thank you for sharing the results of Mr. Rushkoff's visit. I’ve been thinking about these issues quite a bit & this article provides some great food for thought as I hopefully come to a resolution. Thank you!

    5 years ago

  • sonyarasi

    sonyarasi says:

    Thank you! Interesting info to reflect upon.

    5 years ago

  • sweetcarolinadesign

    sweetcarolinadesign says:

    Really excellent points made. This was a really useful post! Thanks!

    5 years ago

  • TeesignsDesigns

    TeesignsDesigns says:

    I've just opened a shop on etsy and this article is extremely helpful. Thank you!

    5 years ago

  • girltuesdayjewelry

    girltuesdayjewelry says:

    Really great advice! Vive la Etsy!

    5 years ago

  • kissadesign

    kissadesign says:

    Love this article! Great info! Thank you!

    5 years ago

  • Ebruk

    Ebruk says:

    Great info thanks .

    5 years ago

  • indobaytextiles

    indobaytextiles says:

    Absolutely wonderful article! This article inspired me to take a second look at my shop and see where I can make improvements with photos, descriptions, etc. Thank you! :) -Tania

    5 years ago

  • manvsgeorge

    manvsgeorge says:

    Great tips - thank you! I'm curious if other Etsy sellers (who design their greeting cards on a computer) find it more effective to show digital images of what will be printed on cards, or to show photographs of the printed cards. Or do you do both?

    5 years ago

  • JellyfishJunk

    JellyfishJunk says:

    This is one of my favorite Storque articles! I am in complete agreement regarding unique packaging. There's nothing I enjoy more than opening a package from an Etsy seller with their personal touch.

    5 years ago

  • shopKCQ

    shopKCQ says:

    I definitely struggle with item descriptions, especially with the Relevancy search changes and all the talk of syndication. With all this snow, I guess it's a good time to re-read on some of these topics!

    5 years ago

  • JellyfishJunk

    JellyfishJunk says:

    This is one of my favorite Storque articles! I especially agree with the point on unique packaging. There's nothing I enjoy more than opening a package from an Etsy seller that showcases their personal touch.

    5 years ago

  • 3rdAveShore

    3rdAveShore says:

    Thanks you so much, I'm going to have to look into a CSA Salad :) yummy. Sam www.3rdaveshore.com

    5 years ago

  • dreamyvintage

    dreamyvintage says:

    Wonderful article. It was a pleasure to read and very informative. Thank you :)

    5 years ago

  • BululuStudio

    BululuStudio says:

    Excellent tips, thank you.

    5 years ago

  • JaniceCordeiro

    JaniceCordeiro says:

    Makes sense. Thanks.

    5 years ago

  • JourneyDesigns

    JourneyDesigns says:

    Great information! I am going to also be looking at what I can implement for my shop. Thanks!

    5 years ago

  • linguaNigra

    linguaNigra says:

    I totally agree about the packaging and whatnot. It is very, very important. I survive on my wonderful repeat customers. This is really a great article! a

    5 years ago

  • Krystyna81

    Krystyna81 says:

    great advice! I was thinking this morning about pricing...some of my original pastel drawings are priced LESS THAN it cost my husband and I to go see a movie (tickets, 1 drink and a babysitter = $70!) Yet the VALUE of original art is much more than the VALUE of sitting in a theater for 2 hours.

    5 years ago

  • SandBagsDesigns

    SandBagsDesigns says:

    Awesome article.... great tips and suggestions. Beautiful collection today!

    5 years ago

  • michon

    michon says:

    Good tips - I'm glad etsy wants to focus more on the value of handmade work.

    5 years ago

  • PhotoPosy

    PhotoPosy says:

    This article is very helpful. I tended to think more like the masses and not appreciate the time and effort that goes into handmade items until I became an Etsy member myself. It's good to get the word out however we can.

    5 years ago

  • MelroseFields

    MelroseFields says:

    What a great article. So many of these ideas we put in practice when it came to our silk arrangements and floral reed diffusers. Next step is video's and owning the social media process. Thanks for a very well written informative article!

    5 years ago

  • rosebudshome

    rosebudshome says:

    Always improving is my motto, Thanks for the info!

    5 years ago

  • tiemee

    tiemee says:

    Amen! "I'm good enough, smart enough, and gosh-darnit, people like me!" Stuart Smalley's quote from SNL (old school) always gives me inspiration and came to mind while reading this article. Thank you!

    5 years ago

  • brianarose

    brianarose says:

    Thanks for this! I am bookmarking for reference. I think the couple things I'd like to work on is the packaging and making it personal.

    5 years ago

  • DownToTheWireDesigns

    DownToTheWireDesigns says:

    Great article, but I have to say is that Etsy could go a long way towards making this easier for us sellers by doing two things. First, and most important, start cracking down on the resellers here. There are lots of them and those of us actually making our work by hand know who they are. They are not hard to spot. Second, let us post Flickr links in our shops. I would love to post photos of my pieces being made but I don't want to devote any of my five item photos to that. If we could link to our Flickr account it would solve that problem. Most of us here with Flickr accounts use them as a counterpart to our businesses here-- it is a shame that Etsy does not allow easy access between the two sites.

    5 years ago

  • julieboyles

    julieboyles says:

    Lots of great information here. Thank you for taking the time to write this article! I like the idea of making a video. Have to think about that one!

    5 years ago

  • RSSDesignsInFiber

    RSSDesignsInFiber says:

    Great article! Handmade is wonderful in so many ways! I try to explain the value of what is Handmade in my descriptions, blog posts, Facebook posts. This article is really encouraging and I am glad to see this!!

    5 years ago

  • FeltvsCrochet

    FeltvsCrochet says:

    Thank you so much. It really made me rethink my strategy and reminded about tips that I considered matter-of-course BUT forgot to use. I promised myself to improve.

    5 years ago

  • gemagenta

    gemagenta says:

    Thank you! :D Great tips! I haven't thought about making a video! that would be fun :) Happy sales for everybody!

    5 years ago

  • SimpleJoysPaperie

    SimpleJoysPaperie says:

    Thanks for sharing an excellent article on explaining the value of handmade items.

    5 years ago

  • helenaemmans

    helenaemmans says:

    Great tips thanks for a good article.

    5 years ago

  • HandmadeHandsome

    HandmadeHandsome says:

    That's an interesting read. Thank you.

    5 years ago

  • eurolenscape

    eurolenscape says:

    I can imagine, that lots of people would like to buy handmade, but simply can't afford it right now in this economy. Thanks for the tips and I realized, that I probably need to improve my descriptions and tell customers, why my greeting cards are differnt than others.

    5 years ago

  • zuccherofilato

    zuccherofilato says:

    Thank you for your tips. Now I'm more motivated to make my own videos to explain some steps of my activity.

    5 years ago

  • rook

    rook says:

    Wow! Fantastic advice! It's like marketing and branding 101!

    5 years ago

  • pocketcarnival

    pocketcarnival says:

    Awesome advice!!! It's a great checklist for what I'm doing well and what I need to work on!

    5 years ago

  • VixensEmpire

    VixensEmpire says:

    I'm new to Etsy (less than a week of selling) and this has been very helpful. Thank you for the insight!

    5 years ago

  • pipapiep

    pipapiep says:

    Thank you so much for the great article!

    5 years ago

  • birchbeerboutique

    birchbeerboutique says:

    Thank you so much for the AWESOME insight. I struggle with so many of these points - just basically finding the right mix to satisfy my clients and myself.

    5 years ago

  • undertheroot

    undertheroot says:

    keep the growth and prosperity and quality within a shifting environment, beautiful article!

    5 years ago

  • jennyhoople

    jennyhoople says:

    Ooh! Super inspiring, what a great article! Make a video? Of course, I have a camcorder! (I'll make my husband help, I bet he'd like that) Thanks, I'll be implementing a lot of this imagination-fueling material!

    5 years ago

  • bedbuggs

    bedbuggs says:

    Thanks for the information and tips!

    5 years ago

  • Happiknits

    Happiknits says:

    Great advice. I think in addition to the twitter and facebook, blogging is an awesome way to let your customers see what inspires you :)

    5 years ago

  • ArtisticIntentions

    ArtisticIntentions says:

    Wow! This is a really great article. Thanks!

    5 years ago

  • SunnyDayVintage

    SunnyDayVintage says:

    I am my business. Customer Service is key. Totally right on.

    5 years ago

  • Vidalbuttons

    Vidalbuttons says:

    Wow! excellent blog! I thin I have to work more on my packaging , maybe buy customized bubble envelopes.

    5 years ago

  • hodgepodgefarm

    hodgepodgefarm says:

    i love this article. i am always thinking about how to convey the reasons why handmade does (and should) cost more than something from a chain store, and why it's so worth it. and it makes me sad when i see handmade items that are not priced to reflect the work that went into them!

    5 years ago

  • ClementinesJewelry

    ClementinesJewelry says:

    great info! thanks

    5 years ago

  • WithThisNeedle

    WithThisNeedle says:

    Wow good info! Thanks!

    5 years ago

  • LoopApparel

    LoopApparel says:

    OH man, this could not have come at a more poignant time. I've been so frustrated this week. I make clothes that are obviously handmade, they do not resemble a factory made garment in the least. I think that is what makes them special, but I get disenchanted when all around me are factory made aesthetics. It's nice to be a part of a community that understands artistic impulses and empathetic economics. Thank You!

    5 years ago

  • sarahknightdesign

    sarahknightdesign says:

    Thanks for the advice:)

    5 years ago

  • LibertyImages

    LibertyImages says:

    Good article. The point about videos is true...Thinking about the shows that we see on Food Network and Discovery about 'how it is made' (Twinkies, Smucker's Jam, Wonder Bread, soccer balls, whatever, John Ratzenberger has a "made in the USA"-type show), it is clear that it's a win-win-win. The seller especially is building up a sort of rapport with the potential customer, who is more likely to feel 'attached' to the product after seeing it being created.

    5 years ago

  • rarebeasts

    rarebeasts says:

    Really good advice, I'm going to take it!

    5 years ago

  • sewlola

    sewlola says:

    Thank you for the great advice. I think I am going to make a video. ;)

    5 years ago

  • tigersanddragons

    tigersanddragons says:

    Thanks for the article - it is hard when people don't realize that your pendant was made by hand, and simliar pendants were just bought and hung on a chain - "ta da!it's handmade jewellery". Even when we do craft shows, people are always asking if we made it because they are so used to commercial work. And honestly, more and more sellers at craft fairs are buying some of the things they sell (especially glass pendants and lampwork beads), and passing it off as their own. Thanks for the reminder to get working on better packaging. I've finally found some paper and envelopes for thank you cards, that reflect my business. And I found some yummy asian candy to include as a thank you.

    5 years ago

  • gufobardo

    gufobardo says:

    for me handamade items and OOAK are MY goals, so thanks!

    5 years ago

  • reinaldovalentin

    reinaldovalentin says:

    GREAT article! We should have Douglas Rushkoff back sometime.

    5 years ago

  • liliswan

    liliswan says:

    very helpful, thank you for posting...

    5 years ago

  • ElleBelleDesigns

    ElleBelleDesigns says:

    What a great article! It really gave me some things to think about in regards to improving my business. I'm currently working on my packaging and wording my listings. Thanks again!

    5 years ago

  • paintingpam

    paintingpam says:

    This article fits into my new year's resolutions--yes, I 'm still working on them. I am working on photos and packages. Thanks!

    5 years ago

  • julessabjewelry

    julessabjewelry says:

    I think distinguishing yourself with originality is the key to a successful business in addition to superior quality and customer service. Thank you so much for sharing the tips and hints.

    5 years ago

  • itsmolly

    itsmolly says:

    This article is fantastic. I am video-challenged but you gave me a little nudge. Thank you for sharing these ideas.

    5 years ago

  • Vanessa Admin

    Vanessa says:

    Downtothewire - I hear you on both those points. I'll check with my co-Admin and see where we're at on those fronts.

    5 years ago

  • genisepark

    genisepark says:

    Thank-you for a fantastic article. Very good advice now it is time to review what I do. Thanks!

    5 years ago

  • maggiemaevintage

    maggiemaevintage says:

    It's a work in progress!

    5 years ago

  • sharonclancydesigns

    sharonclancydesigns says:

    I couldn't agree with you more. Thanks so much for this post. I am a seller and I have had mostly great experiences buying on etsy. I once bought some leather baby shoes from a seller. She never acknowledged my purchase, wouldn't answer my convos. and after 4 times asking when she would ship my shoes she finally wrote back, "shipped yesterday." That is it. Never said thanks either. The shoes came thrown in an envelope, no note card, no wrapping or tissue. Just smashed in an envelope, not even stuffed. They were very wrinkled. There was however, a small printed brochure promoting her store. No thank you note! She never gave me feedback either. The shoes were cute, but I will NEVER buy from her again. This was shocking to me that a seller could be so poor in customer service. Sorry for the long post here, but I thought it worth sharing what NOT to do as a seller on etsy. Thanks again for the great tips.

    5 years ago

  • FrenchKnot2U

    FrenchKnot2U says:

    Terrific info and I like that Etsy always provides encouragment to the some 170,000 artisans span across the globe. The offerings just seem to get better all the time. Thanks for the useful and accessible info.

    5 years ago

  • CarterFabrications

    CarterFabrications says:

    It really is in our hands to make the effort to promote the value of our handmade creations, no matter the type. People are convinced price is the only thing that matters, but the connection to the item can be more than just a value in dollars. Everyone keep up the amazing work!

    5 years ago

  • cherdak

    cherdak says:

    Great article ! Thank you so much !

    5 years ago

  • AlpineGypsy

    AlpineGypsy says:

    I think Downtothewire has great points. I'd like to add my 2 cents: Instead of just making Flickr accounts linkable to Etsy accounts, how about just allowing links, period? I realize this is probably a whole other ball of wax, but I don't know how many times I've personally wished that I could link my listing with a blog post about that very piece. I'm sure Etsy is constantly weighing pros-and-cons about all sorts of suggestions sellers make. I think Etsy does a great job, listening to its sellers (and buyers), so don't think it goes unappreciated. But I just wanted to throw that idea out there, and I'm sure I'm not the only one. Thanks! Heidi

    5 years ago

  • artofjane

    artofjane says:

    This is one of the best yet! So much to think about and work on! Thanks!

    5 years ago

  • meredithdillman

    meredithdillman says:

    Ability to post studio or work pics in our profiles might help.

    5 years ago

  • leslyquijas

    leslyquijas says:

    Very helpful article, thanks!

    5 years ago

  • recycledwares

    recycledwares says:

    while mass production seems more cost-effective, nothing compares to a one-of-a-kind, handmade item that my next door neighbor won't have. handmade allows us to be individuals and unique.

    5 years ago

  • Wire9Vintage

    Wire9Vintage says:

    Good photos, descriptions, and customer service = things to never stop working on! Good article, for sure!

    5 years ago

  • ChaseNorway

    ChaseNorway says:

    I sincerely believe this is the single most informative post that has been posted on Etsy in a while. Really great information about bringing out who we are as artists and trying to help others understand the intricacies of what we do when they are filled with such jargon and subject-specific vocabulary that not everyone is familiar with. Really really great post. Thank you so much for this.

    5 years ago

  • frenchtoastfriday

    frenchtoastfriday says:

    Handmade is truly unique. The quality of each handmade creation is the most important I feel.

    5 years ago

  • artfulrebel

    artfulrebel says:

    I simply love how Etsy always posts such wonderfully informative articles; as a new seller they have helped me so much!

    5 years ago

  • VintiqueLa

    VintiqueLa says:

    you can never get enough advice..

    5 years ago

  • shellsherree

    shellsherree says:

    Comprehensive and astute. Sometimes we don't see the forest for the trees. Thanks so much!

    5 years ago

  • annafabo

    annafabo says:

    Great article, great thuths! We must fight to evaluate our effort, and their advance inspire to review quickly our situation. thanks so much for opening our eyes to the many efforts of the artisans who we let the skin and time in this work!

    5 years ago

  • annafabo

    annafabo says:

    thank you for your wise words!! Making people aware of the efforts of the artist who left our effort in this work. thanks a lot for your real advance!

    5 years ago

  • capitalcitycrafts

    capitalcitycrafts says:

    this is one of the best articles I've read- really great advice- Thank you!

    5 years ago

  • LittleWrenPottery

    LittleWrenPottery says:

    This is a great article, after reading it I've gone through my own shop using some of the tips here. Great stuff!

    5 years ago

  • baconsquarefarm

    baconsquarefarm says:

    Very well written, you've spent some time on this one. Learned new tips and insight to improve areas in our shop. Thanks Stacey.

    5 years ago

  • gulliver62

    gulliver62 says:

    Might I suggest...be unique in your work. Creating items that look identical to mainstream items won't cut it. And take advantage of Etsy's convo option. There's already an avalanche of "social networking," and for older buyers, it's just more noise or doesn't reach us. Older buyers can often appreciate craftsmanship (and sorry to sound pretentious) sometimes have more means to pay for it. Long live Etsy!

    5 years ago

  • CecilandCo

    CecilandCo says:

    Thanks for the great article!

    5 years ago

  • SugarKids

    SugarKids says:

    Very good advice. I know branding is one of the most important things. Working hard on it..

    5 years ago

  • VerreDesign

    VerreDesign says:

    Great info - thanks:) "Bolster your descriptions" made me think a lot... "Break down what terms like “serging” and “varnish” mean for the layman, especially if they add to your message of quality. Don’t assume your buyers understand these terms or the value they convey." "Time Invested" in our descriptions would definitely add to them Thanks again:)

    5 years ago

  • AngelGrace

    AngelGrace says:

    Good insights. Thank you for the food for thought.

    5 years ago

  • abfab74

    abfab74 says:

    I actually work full time as a customer service rep for an antique trade newspaper. My jewelry and writing is a glorified hobby for now, but I try to share the love in all aspects of my life, whether helping a customer with an ad or working with a customer with a custom piece of jewelry, and making sure both are satisfied and leave me smiling. My best jewelry customers are also my co-workers, and it is a gift that I get to spend my working days with these like-minded people as we work together to put out a newspaper that glorifies the ultimate green hobby: antiquing. Thank you for this article and its stress on customer service...if we aren't kind to our customers and each other, if we don't care beyond more than just making a dollar, then what is all of this for?

    5 years ago

  • RoughMagicCreations

    RoughMagicCreations says:

    Helpful, well founded advice! Thank you so much!!

    5 years ago

  • Fafnir

    Fafnir says:

    This is such an important article. I struggle w/ this all the time. Most people do not understand what handmade felt is. Why it is different than knitting and throwing something in the washing machine. Or why it is more expensive than industrial felt made by a machine. Thanks for really addressing these ideas.

    5 years ago

  • Iammie

    Iammie says:

    Nice article, thank you.

    5 years ago

  • ABCbirdhouses

    ABCbirdhouses says:

    Thank you for this information. I plan to incorporate many of your ideas.

    5 years ago

  • 6catsart

    6catsart says:

    Great article. I read many years ago (ten years ago at least) that handmade items would become more and more valued for their quality and uniqueness as mass reproduction items saturated markets.

    5 years ago

  • artiquemosaic

    artiquemosaic says:

    Wonderful article...after working in the advertising industry years ago, I know that communication is key to everything in life!

    5 years ago

  • RyMi

    RyMi says:

    Great Great Great Advice!!!! Thank you so much!

    5 years ago

  • lifeofcolors

    lifeofcolors says:

    Great ideas. I've bookmarked this page so I can keep coming back.

    5 years ago

  • sherrytruitt

    sherrytruitt says:

    Great article, thanks. I attended Doulas Ruskoff's talk in the virtual labs, it was inspiring.

    5 years ago

  • entirelyart

    entirelyart says:

    thanks for the great advice, its the obvious little things when you think about it that we as sellers can overlook, its nice to have someone point out these little things now and again and get us all back on the right track!

    5 years ago

  • WoodPigeon

    WoodPigeon says:

    Great advice thanks for the article!

    5 years ago

  • DownToTheWireDesigns

    DownToTheWireDesigns says:

    Never underestimate the value of a short handwritten note tucked into the packages you ship. It doesn't have to say anything beyond, "Thank you for the order!" but that alone will really make you stand out from the people who do not bother to make that personal contact with the people who have bought from them. There are way more of these than you would imagine and I have gotten emails and feedback mentioning the fact that I take this extra step. If you want repeat customers (and a large portion of my orders come from repeat customers) you need to make the experience personal for the buyer. You need to offer great customer service.

    5 years ago

  • theartofdang

    theartofdang says:

    awesome collection and advice. thanks!

    5 years ago

  • CatzillaCrafts

    CatzillaCrafts says:

    I always leave handwritten notes on cute paper with orders. It certainly makes people happy! Thanks for the advice!

    5 years ago

  • CovingtonCottage

    CovingtonCottage says:

    www.covingtoncottage.etsy.com new to the scene and will be using the marketing advice! thanks

    5 years ago

  • designlab443

    designlab443 says:

    Great info, I just made my first video last week.

    5 years ago

  • anotherghostquilts

    anotherghostquilts says:

    I found this article very helpful... thanks!

    5 years ago

  • Foret

    Foret says:

    This is a wonderful and informative article. Thank you so much! This has brought together in one place all of the great points concerning selling, promoting and followup. That being said, don't you think it is high time that the items displayed on the Etsy Front Page reflect the incredible artistry and quality which so many etsy shops offer? There are serious arts and artisans here on Etsy, and the FP should reflect the BALANCE of what is offered here (e.g. aren't half of the shops on Etsy jewelry? and when one looks at what sells here on Etsy, isn't the quota of supplies about half as well?)

    5 years ago

  • abodewell

    abodewell says:

    wow! great article. It's definitely a challenge to balance the day to day work schedule of making things in my shop with promoting them but this article lays it out in a way that seems manageable. Thanks for the advice and for including my chair. With so many other great items, it's nice to be recognized for the work you do. Thanx! p.s. I especially love the wool cloche and "waiting for the phone..."

    5 years ago

  • livingferal

    livingferal says:

    an excellent article with really great advice - thanks!

    5 years ago

  • HardCandyGems

    HardCandyGems says:

    Fantastic article! I already do my best to be as personal and thorough with potential and current customers but thigs like offerring additional photos and adding a handwritten note in packaging are things I should be doing. I will incorporate them as well as more details on how I make my jewelry into my bio. Thanks for this (:

    5 years ago

  • ErikaPrice

    ErikaPrice says:

    Really helpful advice and info in this article! Thanks very much!

    5 years ago

  • polkadotsandblooms

    polkadotsandblooms says:

    oh, I can relate so much to this article. I am generally a tolerant soul, but I am so fed up with mass produced items so it is great to have people like Douglas pushing the point. I have to become much better promoting the quality, attention to detail and made with love items made by myself and so many other fantastic small businesses. Slowly I am getting there but there is still a lot to be done!

    5 years ago

  • vintagetakeout

    vintagetakeout says:

    Nice tips!

    5 years ago

  • uknowuneedanother

    uknowuneedanother says:

    As a "baby boomer" aged seller, I'm really beginning to see the value of these articles. I realise that the principals of retailing doesn't really change just because the internet is being utilised. I have though discovered that I need to learn more about how it will work best, as I transfer how I would go about doing things in cyberland vs face to face. I think that my biggest challenge is in learning how to work within the internet medium. I've learned quite a bit in just the past few weeks by popping in and reading these articles. There's still a ton of dots that I need to figure out "HOW" to connect, but I have finally figured out a few. :) Thanks for taking the time to make these "How To's" available!

    5 years ago

  • Gossamerart

    Gossamerart says:

    Wise words! Will run with them and utilize the advice..... Thanks heaps!

    5 years ago

  • lesperancetile

    lesperancetile says:

    Great article - thanks! My husband, and business partner, is one of those people who is paranoid that if we make videos to show how we make our tile, we'll be copied. But my point of view is - put it out there and let people see just how much work it is to do what we do - they'd have to be NUTS to do it, if it isn't something that compels them night and day! I think letting people know how much effort and care goes into the art of making things can only educate them in the long run - and an educated public is one that can appreciate the art of the handmade object better.

    5 years ago

  • MonkeysOnTheRoof

    MonkeysOnTheRoof says:

    Nice article! I truly believe customer service is key...that is why I do most of my personal and business shopping on Etsy. I love all the attention my orders get and the thanks you gifts are out of this world!

    5 years ago

  • jodieflowers

    jodieflowers says:

    I love the packages I receive and send on ETSY!!! They are all so different and amazing! The Etsy Community Rocks! I have the opportunity to own awesome handmade items from all over the WORLD!!!

    5 years ago

  • melvilles

    melvilles says:

    EXCELLENT!

    5 years ago

  • stringofblue

    stringofblue says:

    A great article! I'm definitely going to implementing some of these suggestions in my shop.

    5 years ago

  • gufobardo

    gufobardo says:

    nice article!

    5 years ago

  • tree3art

    tree3art says:

    IT's always interesting to get more informations about marketing, having worked a bit for an advertisment company gave me already some of the hints you give, but it's nice to see them referred to this business here in particular, sometimes, it's just kind of difficult to make them work out!

    5 years ago

  • handmadebyemy

    handmadebyemy says:

    excellent article, thank you!

    5 years ago

  • atomicblue

    atomicblue says:

    My secret? Killer packaging. People come back, and business is growing gradually day by day. Brilliant article, and affirmation of going in the right direction!

    5 years ago

  • jkadesigns

    jkadesigns says:

    Great article ... thanks!

    5 years ago

  • Shamamomma

    Shamamomma says:

    Great ideas I will use some! Thank you

    5 years ago

  • ecotottoys

    ecotottoys says:

    I found this article very helpful. I would love it if we could post videos in our listings that would be very helpful for selling I think.

    5 years ago

  • bstrung

    bstrung says:

    Great tips. Thanks.

    5 years ago

  • Shamamomma

    Shamamomma says:

    One more things..I do believe first impression is everything! So, I wrap my items in a great hippie style that goes along with my store and show who I am... I think sending great packages and freebies really help brings back the repeat business... and that is a back bone of a good store! Shamamomma.etsy.com

    5 years ago

  • BlueTerracotta

    BlueTerracotta says:

    Wonderful article!

    5 years ago

  • studio3ten

    studio3ten says:

    really great article! thanks.....

    5 years ago

  • galitmastai

    galitmastai says:

    Thanks for this article! Very helpful and encouraging. I'm a new seller to Etsy since December... navigating my way through the sea of online sales..... www.galitmastai.blogspot.com

    5 years ago

  • daxdestash

    daxdestash says:

    I hadn't thought of the videos - that is a great idea. Thanks Glenda

    5 years ago

  • LittleBooBoutique

    LittleBooBoutique says:

    This article was fantastic! Thank you for all the good ideas--and the encouragement.

    5 years ago

  • janaesjewels

    janaesjewels says:

    This is definitely an important article. As a jewelry designer, I am always looking for that little "something" to set me apart or make me just a bit more memorable in addition to the quality of my work. There are some tips here that I will seriously consider. Thank you for sharing! janae

    5 years ago

  • AmericanHandmade

    AmericanHandmade says:

    GREAT ARTICLE. Thanks for all the information. I needed to be reminded to get out of my comfort zone and make some changes. I am just starting to learn about social media and it seems overwhelming right now but I am determined to master it. I LOVE the video idea. and I really need to work on branding and my packaging too. Etsy makes online selling so simple but that sure doesn't mean easy. There are so many Great people on Etsy. I thank everyone for being part of this great community.

    5 years ago

  • colorsbyliza

    colorsbyliza says:

    Nice article! Very helpful advice! :)

    5 years ago

  • BijiBijoux

    BijiBijoux says:

    Thank you , it helped me to understand how to sell and how to take care of my customers. Thank you because I need it the most since I just opened my store last month. Keep posting.

    5 years ago

  • peaceableempire

    peaceableempire says:

    super interesting how the market could be driven by customers relating to personal aspects of the seller simply because of social networking!

    5 years ago

  • daxdestash

    daxdestash says:

    I like the idea of adding something extra to the parcel - a lovely surprise for people. Thanks for the suggestions.

    5 years ago

  • vess65

    vess65 says:

    Great tips! Thanks!

    5 years ago

  • daxdestash

    daxdestash says:

    I really like the idea of adding something special to the package so that folks have a lovely surprise. Will think what might work for me. Thanks for the ideas.

    5 years ago

  • gurneycreekfarm

    gurneycreekfarm says:

    Yes, I agree wholeheartedly about getting a package in the mail-- it should have that Birthday feel to it! Thanks.

    5 years ago

  • gilstrapdesigns

    gilstrapdesigns says:

    All of these are really great ideas and I plan to really pay more attention to the tips that are mentioned. It really starts to make you think. Thank you

    5 years ago

  • blindwolfspirit

    blindwolfspirit says:

    Thank you for the great article. I am new to Etsy but not new to internet selling. I have learned from experience that customer service, good packaging, good communication, and personal touches (like the personal notes) do go a long way to getting repeat business from customers. People like to feel special (I know I do) and I think people crave the special treatment that is so lacking in our mass produced society.

    5 years ago

  • LithoChic

    LithoChic says:

    Wonderful article, Thank you

    5 years ago

  • MissBojambo

    MissBojambo says:

    I ♥ Etsy! They try so hard to help us succeed as sellers :) This particular post is very relevant in my life right now, as I am working on revamping my packaging, bettering my item descriptions, and as always, improving my photos - ha! Thank you for the inspiring post :)

    5 years ago

  • TateSkyeDesigns

    TateSkyeDesigns says:

    Fantastic! Thank you.

    5 years ago

  • mlcrowell

    mlcrowell says:

    An impressive, to the point article. Thank you for offering such important information.

    5 years ago

  • kadlubik

    kadlubik says:

    thanks for the tips!

    5 years ago

  • whiteobsession

    whiteobsession says:

    Very helpful advice! Thank you:)

    5 years ago

  • VeronicaHughes

    VeronicaHughes says:

    Thanks for the really useful article! Including a handwritten note on custom stationary is a nice touch.

    5 years ago

  • flashbackintime

    flashbackintime says:

    The best advice yet. I appreciate the assistance. I hope to build a community of followers with super service, speedy shipping and a friendly attitude. Your words encourage me!

    5 years ago

  • readwritebooks

    readwritebooks says:

    wonderful! thank you. Very inspiring, lets get the word out!

    5 years ago

  • jmcrowther

    jmcrowther says:

    Great article, marketing and branding are so very important for small businesses. Thanks for all the tips and reminders!

    5 years ago

  • MaryBakerLovesYou

    MaryBakerLovesYou says:

    Great tips once again! Thanks!

    5 years ago

  • mysticpieces

    mysticpieces says:

    Outstanding article. You have shared many critical things to make the buyers experience fabulous. Thank you for sharing your wisdom!

    5 years ago

  • gretchenmist

    gretchenmist says:

    a really great article thankyou! it's nice to have these concepts formalised like this, with practical tips, as value is such a tricky thing to work with :)

    5 years ago

  • eroa

    eroa says:

    Excellent article. Definitely a piece to refer to as I grow my shop. Thank you.

    5 years ago

  • sacredjewelry

    sacredjewelry says:

    Thanks for posting this! Great information and advice. Definitely things to consider when you are trying to sell handmade.

    5 years ago

  • shanekelley

    shanekelley says:

    thanks for the great article - even as a professional photographer learning to market on Etsy is a whole new thing - - i'm definately going to try some of these marketing ideas.

    5 years ago

  • ribbonsundone

    ribbonsundone says:

    I love the idea of quoting buyers' feedback in the shop announcement or right in an item's listing. It's a great way to show how you have received a pat on the back!

    5 years ago

  • suziqu

    suziqu says:

    Great Article. Yes we have lost the way through commercialization - the heart and soul we put into making things has been lost. We have been reminded that we need to go back there and we are some of the lucky ones that can do it.

    5 years ago

  • CathyMcKeighanDesign

    CathyMcKeighanDesign says:

    Great advice!! Thanks!

    5 years ago

  • HeronsTreasures

    HeronsTreasures says:

    Excellent article. Handmade items take a long time to make, so we need to be unique in what we offer.

    5 years ago

  • TforEdgar

    TforEdgar says:

    Thank you for sharing! ;)

    5 years ago

  • blackfiredesign

    blackfiredesign says:

    Once again, good things to read. Keep this type of article coming as we learn so much from them! Thanks!

    5 years ago

  • PureaAccessory

    PureaAccessory says:

    I have been successful at craft shows and retail store sales. But no sales in ETSY store. I think am doing something really wrong. Reading your article makes me realize importance of descriptions and communications with others. Marketing on online store is really difficult,but your article motivate me to study more. Thank you.

    5 years ago

  • lisaroy

    lisaroy says:

    great article! thank you!

    5 years ago

  • missnatch

    missnatch says:

    Thanks for sharing! Noted.... :)

    5 years ago

  • kirevi8

    kirevi8 says:

    marking,will read very carefully.Thank you fo sharing:)

    5 years ago

  • mcleodhandcraftgifts

    mcleodhandcraftgifts says:

    Same here. I have been successful in local craft shows and feed two Boutique stores. I have loayal customers who would ocme back again and agin for they love my scarves. However, I don't have reputation, don't have enough traffic here at Etsy. The Internet is overwhelming to me.

    5 years ago

  • HomeOfficeDeco

    HomeOfficeDeco says:

    Thank u very much for these appreciable tips from a successful seller!

    5 years ago

  • SilkMari

    SilkMari says:

    Thanks for this great article...gives us a blueprint on how to approach our shop.

    5 years ago

  • FLOcrafts

    FLOcrafts says:

    Great article, going to try to implement!

    5 years ago

  • BucketofTreats

    BucketofTreats says:

    Great article. Lots of helpful advice. I appreciate it all! Thanks

    5 years ago

  • thepapermoonstudio

    thepapermoonstudio says:

    Great advice. Thank you!

    5 years ago

  • LavenderField

    LavenderField says:

    Thank you for the tips

    5 years ago

  • ALittleXtraSomething

    ALittleXtraSomething says:

    Awesome tips & advise! Thank you!

    5 years ago

  • BHBKidstyle

    BHBKidstyle says:

    Good advice, good article. Thank you!

    5 years ago

  • PurpleTreeBeads

    PurpleTreeBeads says:

    Thank you! As always- lots of great tips!

    5 years ago

  • VictorDesign

    VictorDesign says:

    Very helpful advice. Thanks!!!

    5 years ago

  • tuttodecorato

    tuttodecorato says:

    Great article.Thank you !

    5 years ago

  • astarteearthart

    astarteearthart says:

    Very enlightening, thanx!!!

    5 years ago

  • goodfridaystudio

    goodfridaystudio says:

    Your article is fabulous! I am new to Etsy and I really needed this push to give me direction! You have amazing talent and your export, "words", is definitely a craft to be recognized! Love, love, love you! Priceless!

    5 years ago

  • customdesigns4ubynan

    customdesigns4ubynan says:

    very informative and helpful. I'm very careful with my packaging and always include a handwritten note addressed to the buyer, my card and a little something extra, like tea or a lavendar sachet. It's the networking part I'm working on, and the technology of the internet. It's taken a little while for me to learn how to link, for instance, on my blog, but etsy sellers are really helpful and sharing. I love etsy and appreciate all the support the community offers.

    5 years ago

  • christianesutherland

    christianesutherland says:

    Thank you for the great tips! I'll ask a friend to help me write the products description better...and hoppefully it works!

    5 years ago

  • thepresentplace

    thepresentplace says:

    excellent, reminded me that some of the things I am doing are worth continuing and why.... and pointed out many areas for improvement. Thank you so much!!!

    5 years ago

  • thepresentplace

    thepresentplace says:

    encouraging and instructive, my favorite kind of read!!!

    5 years ago

  • thepresentplace

    thepresentplace says:

    encouraging and instructive, my favorite kind of read, thank you

    5 years ago

  • CropCircleOfFriends
  • ArtsyPicks

    ArtsyPicks says:

    I've struggled with these very issues since 1985 when I began marketing my handwoven upholstery textiles via designer trade showrooms. 'Nuf said on that...I stopped doing that after 20 years of banging my poor forehead against the brick wall. In our Walmart/Kmart/Target consumer marketplace, price has been the primary driver of consumer choices, with color being the second, followed by a litany of more important but less valued factors determining consumer choices. In the last 2-3 years, it is the younger generation that has embraced a return to the historical concept of local sourcing and and production at small scale, so perhaps there is reason for us crafters to hope for a better future..... Thanks for posting this great article! Cheers, Andria http://etsylounge.blogspot.com (and KatsaraYarns.etsy.com)

    5 years ago

  • cherrytreemetals

    cherrytreemetals says:

    Thanks so much for another great article!

    5 years ago

  • cherrytreemetals

    cherrytreemetals says:

    Great ideas! Thanks!

    5 years ago

  • SilverandEarth

    SilverandEarth says:

    Thanks for a great article!!

    5 years ago

  • ifigeniamataraga

    ifigeniamataraga says:

    Thank you so much for this article! I was needed an encouragement to go on with my shop on Etsy. Very thoughtful! I appreciate it !

    5 years ago

  • photographicamy

    photographicamy says:

    Wonderful article, I am off to buy his book! My son goes to the Denver Waldorf which is teaching these values as well. I hope for a major tipping point for our society and its perspective on sustainability which is relevant to the hand made life!

    5 years ago

  • RomanceCatsAndWhimsy

    RomanceCatsAndWhimsy says:

    Excellent post - great tips and reminders! Thank you.

    5 years ago

  • faithking2265

    faithking2265 says:

    Thank you for the time and effort you have put into this article for all of us. I have found it to be very informative for me and I hope to improve my shop by using the methods you have outlined. Again Thank you

    5 years ago

  • sebbycurleydesigns

    sebbycurleydesigns says:

    Thanks for the ideas!

    5 years ago

  • Marolsha

    Marolsha says:

    Thank you ! Great article and reminders to market our shop. I try to provide excellent customer service. I pretend that it is me that is making the purchase...... How would I like to be treated, etc. Thanks again !

    5 years ago

  • HumbleBeeGreetings

    HumbleBeeGreetings says:

    Really good article!!! Great advice...very much appreciated. Love the packaging tips!!! I totally agree!!!

    5 years ago

  • petalsandpawsphotos

    petalsandpawsphotos says:

    fannnnnn tabulous!! thank you sooo much. I would give Exxxcellent customer service if a sweet little person would stop by my shop and buy a little something something! I loveee Etsy!!!

    5 years ago

  • BCreationsGlass

    BCreationsGlass says:

    Great article. I will try some of these ideas as soon as possible.

    5 years ago

  • LolaRain

    LolaRain says:

    Thank you for this article!! It was absolutely wonderful. It renewed my pride in myself for creating and supporting a handmade community and gave me wonderful ideas to implement in my business.

    5 years ago

  • ShopNicole

    ShopNicole says:

    great tips, thanks!

    5 years ago

  • naturetoyou

    naturetoyou says:

    Thanks for the insight. I can't wait to incorporate these tips into not only my Etsy shop, but my other small business as well!

    5 years ago

  • tasifashion

    tasifashion says:

    Stacey, thank you for these great tips!

    5 years ago

  • bethany18

    bethany18 says:

    I love this article, love Etsy, and love everyone's opinions on this article.

    5 years ago

  • jewelsbyldesigns

    jewelsbyldesigns says:

    Wonderful advice, thank you so much for sharing. These are exactly the types of articles we need and will be putting as much as possible to use.

    5 years ago

  • savagekitten

    savagekitten says:

    great article, really useful tips. Thanks.

    5 years ago

  • betuladesign

    betuladesign says:

    I think this was a great article, especially in the tips on how to show that our products are unique and a cut above mass produced. I'd like to politicize that concept a little more--those mass produced goods are often being made by people in developing countries who are not paid what they are worth and have to work under abominable working conditions. It's not just about showing that our handcrafts are cooler or more durable as a marketing strategy, it's about knowing that the dress you bought wasn't made by a 15 year old girl in a machiladora working for 2 bucks an hour or less. Knowing that your goods are being ethically made and knowing who has made them is being politically conscious with your money, straight up.

    5 years ago

  • EyesOfLuana

    EyesOfLuana says:

    I loved this article....My photos are personal...and this article helped me to see that I need to show how personal each pic is from the moment I looked thru the lense to see light hitting my eye into shape.

    5 years ago

  • phoenixartstudio

    phoenixartstudio says:

    very interesting article. Some wonderful ideas. I'm definitely going to be sharing this with my tweets.

    5 years ago

  • Jewels7arts

    Jewels7arts says:

    i like these article but i find it hard to read and take so much in sometimes wish they were self reading for those of us with reading issues

    5 years ago

  • Jewels7arts

    Jewels7arts says:

    wonderful tips i will keep on trying

    5 years ago

  • Hayleybebe

    Hayleybebe says:

    Invaluable information!!! Thank you so much!

    5 years ago

  • creationsbyeve

    creationsbyeve says:

    Great article!Thanks!

    5 years ago

  • AsTheWoodTurned

    AsTheWoodTurned says:

    Being new to this way of selling my goods this is a eye opener. Thank you for the very valuable information.

    5 years ago

  • PrairieStarJewels

    PrairieStarJewels says:

    Thank you so much! Being new and still a little 'lost', this info is very helpful

    5 years ago

  • sewartsy

    sewartsy says:

    Great article - great reminders! Thanks!

    5 years ago

  • tuckapaws

    tuckapaws says:

    I am a ETSY newbie seller. I thank you for all your treasured info. I know now., That I need to add more text to my descriptions and better pic's as well.

    5 years ago

  • thebannerloft

    thebannerloft says:

    One of the best articles I have read.

    5 years ago

  • cre8ivecat

    cre8ivecat says:

    Stacey, This is an awesome and inspiring article! Being a 3-D artist, I have struggled with figuring out how to give my online customers the 3-D or "in the round" experience that they would get by seeing my work in person. This article has helped to boost my spirits and has given me new energy to refocus! Thanks!

    5 years ago

  • dissidentdesigns

    dissidentdesigns says:

    Its a little overwhelming the amount of "you" that actually goes into your work, every little detail is constructed by yourself, from your banner, to photography to your craft. Excellent article, although I feel overwhelmed!

    5 years ago

  • livamira

    livamira says:

    Thanks so much for this awesome info! Showing buyers your process (the blood, sweat, tears, and most importantly your joy in crafting)will definitely demonstrate the value of the work you put into your pieces. As crafters, we really do need to keep that distinguishing element in our marketing. Very helpful article!

    5 years ago

  • lewunique

    lewunique says:

    Excellent info! I have added feedback reviews on my item description pages and have had soem great convo's and sales since adding that, thank you!

    5 years ago

  • AlphabetCityStudio

    AlphabetCityStudio says:

    Thanks for the article!! I have so much more to learn!

    5 years ago

  • luckybunnyworldwide

    luckybunnyworldwide says:

    well written and insightful...awesome read!

    5 years ago

  • liveclay

    liveclay says:

    This is really helpful information for those of us who spend all our time in the creative process... rather than the creative selling process. Balance is good! Thanks!

    5 years ago

  • trendyexpressions

    trendyexpressions says:

    thanks for the informative article. I can't wait to try some new ideas!

    5 years ago

  • vintagegirldezigns

    vintagegirldezigns says:

    Great article and very helpful...something to really think about. thanks:)

    5 years ago

  • cattyone

    cattyone says:

    great information! very helpful...thanks so much!

    5 years ago

  • RachelDeanArt

    RachelDeanArt says:

    I like the spin on social media. Very realistic in my opinion.

    5 years ago

  • mmtncrfts

    mmtncrfts says:

    Great article. I'm trying hard to work on my item descriptions so now I will keep my efforts in that direction along with many of your other tips. Thank you for sharing.

    5 years ago

  • designDiapason

    designDiapason says:

    i've been meaning to read this article for quite sometime now and finally got a chance to read it while enjoying some morning toast. -definitely- was a great way to start the morning + the advice was right on target! thank you!

    5 years ago

  • beshine

    beshine says:

    very good article. Loved it!

    5 years ago

  • AminahRose

    AminahRose says:

    I had surgery on my right shoulder and left wrist 3 weeks ago, I'm still currently incapacitated and have my mum looking after me. Over the past week I have added my collection to etsy and read all kinds of blogs on here. My head is brimming with inspiration now, I can't wait to be able to start creating again and revamping my current look. Thanks for all your help everyone, what an amazing community x

    5 years ago

  • misakomimoko

    misakomimoko says:

    Thanks for the great article! very helpful :)

    5 years ago

  • DestinysTreasures

    DestinysTreasures says:

    Great Artical:) Thank you:)

    5 years ago

  • capriciousme

    capriciousme says:

    Douglas Rushkoff *thumbs up*

    5 years ago

  • ArtsRutherford

    ArtsRutherford says:

    Great article very informative thank you.

    5 years ago

  • Beyondtheblacktop

    Beyondtheblacktop says:

    very helpful article, thanks

    5 years ago

  • jackiecuccia

    jackiecuccia says:

    i love the tip about include you shoppers into your social circle. Its true, especially through the internet you sometimes forget that if you were to walk into store that they would great start convos etc, so you kinda have to do that for guests who click into your online store! I am going to use these tips thanks for the article!

    5 years ago

  • ERMoriginals

    ERMoriginals says:

    Great article, good points, thank you!

    5 years ago

  • MuddyRiverIronWorks

    MuddyRiverIronWorks says:

    I have never blogged on Etsy. I was told to be sucessful on here, you must blog. So I hope this works. Check my shop out and see how I can help you!

    5 years ago

  • ArtisticPagesbyTM

    ArtisticPagesbyTM says:

    Very inspiring article! Relationships and communication is KEY! Thank you!

    5 years ago

  • EyvindsAlchemy

    EyvindsAlchemy says:

    Making video sounds like a good idea. I wonder how long does it need to be.

    5 years ago

  • sukresukre

    sukresukre says:

    Thank you for this article! Lots of important ideas. We are not the blue arugula!

    5 years ago

  • whyte

    whyte says:

    Great article, love etsy sharing thoughts and ideas on promoting our shops, particularly like the "connection" approach to working with "real" people. That's 80% of the attraction of buying handmade for me. I can so appreciated the thought and hard work that goes into each piece.

    5 years ago

  • Dabanga

    Dabanga says:

    Thanks for sharing this insightful article. I love the idea of personalizing each purchase,I'm going to write a not that says this was made especially for... The idea of a making a vdeo is something to ponder. Thanks :)

    5 years ago

  • Yayahandicraft

    Yayahandicraft says:

    Very good, good, tips

    5 years ago

  • TempestBijoux

    TempestBijoux says:

    Great Article! Thank you!!

    4 years ago

  • LoveShinyObjects

    LoveShinyObjects says:

    Thank you for some great tips!

    4 years ago

  • pamspencilgallery

    pamspencilgallery says:

    Great info! Thank you!

    4 years ago

  • PipandLola

    PipandLola says:

    Thanks so much for the fantastic info. We will be off to a great start!

    4 years ago

  • supplies4diyer

    supplies4diyer says:

    thanks for your great tips

    3 years ago

  • station8

    station8 says:

    Thanks for the great article!

    3 years ago

  • DesignByPeiPei

    DesignByPeiPei from DesignByPeiPei says:

    Excellent tips thanks for sharing!

    3 years ago

  • A Different Thing Entirely: How to Distinguish Yourself From the ... says:

    A Different Thing Entirely: How to Distinguish Yourself From the ...... [...]... Internet as an interface is an issue Etsy ... believe this is the single most informative post that has been posted on Etsy ... have more means to pay for it. Long live Etsy![...]...

    3 years ago

  • CATARINOjewels

    Catarino Jewels from CATARINOjewels says:

    I loved this post, very interesting. Social media is the thing that takes more time, to grow.

    3 years ago

  • DistantTheDawn

    Julie Hendrickson from DistantTheDawn says:

    Great info. Thanks!!

    3 years ago

  • wwfjr

    Wilbur W from wilbursvintage says:

    WOW, I am just GETTING STARTED, and I Think, Well I KNOW I HAVE PICKED the RIGHT PLACE, because I am Not LOST, but EXPLORING, and It is Great, THANKS and HELLO. Now I need a picture, See Yeah.

    3 years ago

  • hannahBboards

    Hannah B. from hannahBboards says:

    Okay, I have a video. But how can we put it on our Etsy shop? Can we embed it somehow? or can it only be a link to another site?

    2 years ago

  • mkova71

    Maria J Kovacs from MJPrintStudios says:

    Great ideas thank you

    319 days ago

  • Homepage says:

    ... [Trackback] [...] There you will find 34438 more Infos: blog.etsy.com/en/2010/a-different-thing-entirely-how-to-distinguish-yourself-from/ [...]

    265 days ago

  • dichroicdesigns

    Angela Jenkinson from FiredCreationsGlass says:

    This has really got me thinking about how I can improve my shop. Thank you, this has given me lots of ideas. It's so hard to convey either in an online shop or even face to face with a customer that you put a lot of effort into everything you make. I have lots of customers who appreciate this, but lots more people would buy if they stopped to look a little longer, and discover what goes into each piece. My efforts will go into trying to get those people to stay longer!

    264 days ago

  • Google says:

    Google Every after inside a although we pick out blogs that we study. Listed below would be the newest web-sites that we choose.

    168 days ago