The Etsy Blog

Fresh Shop: The Felted Finds of Belokrinitski handmade and vintage goods

My name is Elena Belokrinitski, and I was born in Moscow, Russia. At the age of 12, I moved to Israel with my family. I currently live in Israel near Tel Aviv. Officially, I am a textile designer, and I now design wallpaper, which is my passion.

My other passion is creating toys and accessories (I began creating dolls at 5 years old!). I learned to sew and knit very early, and have been making things for as long as I can remember.

I found Etsy by accident,  browsing somebody’s links. I thought that this could be the ideal place for me to show off and sell my items! In Israel, I occasionally participate in street markets, designer shows and festivals. But really, I prefer to sit at home and prepare all kinds of projects instead of burning under the sun with loud music blaring at the festivals (the summer is 9 months long in Israel). I love Etsy a lot; the site is very user-friendly, and so pretty! However, I haven’t yet figured out how to push my sales or where to advertise. If any of you have tips on that, I would love to learn. (Post in the comments!)

Meanwhile, I’m concentrating on my latest handmade project, which is felt jewelery. I just love working with felt! My other favorite materials are: plush, polymer clay, paper, papier mache, and many more.

My home is in Ramat-gan, and my studio is my balcony. I love my quiet green neighborhood. Living in Israel seems pretty dangerous for foreigners, but I consider Israel home. Among designing, I love to communicate and meet new people, amateur theater, walk on the streets of Tel-Aviv, and buy new shoes.

Shop Local Israel | More Fresh Shops | Etsy International

Below you’ll find items from other talented Etsians who hail from Israel!

  • TrendyCards

    TrendyCards says:

    What CUTE birdies!

    6 years ago

  • zwzzy

    zwzzy says:

    Love the tails on your birdies! That Black Fire necklace is amazing!

    6 years ago

  • CatTingles

    CatTingles says:

    ohh this is great!! I love felt, and birdies!!

    6 years ago

  • DownTheRabbitHole

    DownTheRabbitHole says:

    very pretty items, felt is such a lovely fabric to work with and wear.

    6 years ago

  • BlueTerracotta

    BlueTerracotta says:

    Your creations are absolutely beautiful!

    6 years ago

  • WingsDove

    WingsDove says:

    Your work is very cute and colorful. Many of my web ad customers advertise with ( and Buying shoes is always fun!

    6 years ago

  • littlepancakes

    littlepancakes says:

    cute stuff!

    6 years ago

  • yaelfran

    yaelfran says:

    lovely shop belo!!!!

    6 years ago

  • soap

    soap says:

    ooh, cuteness! love the birdies (and i'm not a big birdie fan usually).

    6 years ago

  • punkybunny300

    punkybunny300 says:

    The birdies are gorgeous! I've had some success with both Craft Cult and Project Wonderful (as mentioned by WingsDove), you should give them a try if you have a chance. I also use and I definitely get a bunch of traffic from there.

    6 years ago

  • 4TheSparrowsNest

    4TheSparrowsNest says:

    What adorable items! You have lots of talent Elena!

    6 years ago

  • CwButcher

    CwButcher says:

    great shops love goth girl

    6 years ago

  • ToujoursTu

    ToujoursTu says:


    6 years ago

  • BeSomethingNew

    BeSomethingNew says:

    fun stuff!

    6 years ago

  • PetitOiseau

    PetitOiseau says:

    i love her birds! i just bought a pink petit oiseau :)

    6 years ago

  • Yokoo

    Yokoo says:

    Designing wall paper, sounds perfect!

    6 years ago

  • AdaRosman

    AdaRosman says:

    Love the vivid colors! Also, really like the tails of all the lovely birds.

    6 years ago

  • kiwigemwraps

    kiwigemwraps says:

    that is really cool, I'd never thought of doing felt jewelry!

    6 years ago

  • worksofwhimsy

    worksofwhimsy says:

    Love the whimsical look.

    6 years ago

  • BabbidgePatch

    BabbidgePatch says:

    fun art !

    6 years ago

  • IcingOnTheCupcake

    IcingOnTheCupcake says:

    Your little birds are so pretty!

    6 years ago

  • popsiclestick

    popsiclestick says:

    Search for Timothy Adams Designs posts in the Forums - he has such great promo advice - he started a whole website with tips, so you can probably just go to the Profile part of his shop and he should have a link. I've seen a lot more traffic since using his ideas.

    6 years ago

  • popsiclestick

    popsiclestick says:

    Oh, love everything!! Thanks!

    6 years ago

  • mealymonster

    mealymonster says:

    Oh my gosh, the birds are adorable!!!

    6 years ago

  • frostingcouture

    frostingcouture says:

    Gorgeous Gorgeous Gorgeous

    6 years ago

  • odiliafu

    odiliafu says:

    Cute birdies!!

    6 years ago

  • CutieDynamite

    CutieDynamite says:

    Those birdies are too cute!

    6 years ago

  • 45DegreeDesigns

    45DegreeDesigns says:

    BEAUTIFUL! I just recently found a love for felt too!! Very addictive :)

    6 years ago

  • SeventhCloudStudio

    SeventhCloudStudio says:

    I LOVE the green bird with pearls necklace--beautiful and whimsical! Great shop! Thanks for sharing!

    6 years ago

  • Nushkie

    Nushkie says:

    So sweet and unique!

    6 years ago

  • bhangtiez

    bhangtiez says:

    So creative, luv them...such a shining light!!!!!

    6 years ago

  • BohemianRomance

    BohemianRomance says:


    6 years ago

  • DvoraSchleffer

    DvoraSchleffer says:

    You do beautiful work!

    6 years ago

  • ChocolateBeachFlower

    ChocolateBeachFlower says:

    so refreshing:) beautiful!

    6 years ago

  • KellesKitchen

    KellesKitchen says:

    Beautiful creations! Just lovely :) As far as increasing sales goes, I think the views from this feature will certainly help :) If you have a business card, be sure to put your Etsy shop link on there and pass it out at craft fairs, stores, etc. Blogs/Twitter help many people market. They will help bring people into your shop. Joining street teams on Etsy are really helpful as people will help eachother out. Listing or renewing items daily keeps your shop fresh and allows people to find you more readily in search (but if renewing it is 20 cents a listing). Forums and creating treasuries can help - Any way to get more active in the community :) And of course, the non-free option of purchasing advertising, Project Wonderful ads can be fairly inexpensive, you just have to find a way to target your market in a way that works for you. Come over to the forums - this topic comes up daily and there are tons of great ideas! I wish you the best of luck!

    6 years ago

  • Iammie

    Iammie says:

    Love your stuffs :)

    6 years ago

  • belokrinitski

    belokrinitski says:

    oh my god, thank you all soooo much for the response!!! you really made my day! KellesKitchen, popsiclestick, punkybunny300, WingsDove thank you so much for the advice! i will defenetely try all of the above, and will get back to you with the input,if you are interested. I would love to get more involved with the community. Anyhow, this article brought me 5 sales, which is amazing! im totally happy about it!

    6 years ago


    ALEALE says:

    very nice !

    6 years ago

  • lupin

    lupin says:

    Welcome to Etsy, Elena! Always nice to see a fellow felt artist & your necklaces in particular are so stunning! :)

    6 years ago

  • Lirola

    Lirola says:

    What an amazing article. I have definitely found some new favorite Israeli shops. Thank you so much for including a picture of my dress:)

    6 years ago


    JANBEAU says:

    Absolutely beautiful!

    6 years ago

  • Kschulz

    Kschulz says:

    Thanks for sharing! I love hearing about artists from different places. The birds are really adorable.

    6 years ago

  • InmostLight

    InmostLight says:

    hm hm, you're penelopa on livejournal, right? i understood this from the frase "i love to buy new shoes" lol) я периодически заглядывала в ваш ЖЖ, пока не удалила свой:) Удачи вам с Etsy;)!

    6 years ago

  • TreeHuggerStudio

    TreeHuggerStudio says:

    Your birds are groovy, I am also new to esty and wish you the best of luck.

    6 years ago

  • laurebelle

    laurebelle says:

    Birds are my all time fav - yours are way cute!

    6 years ago

  • zone

    zone says:

    Liked the Lirola item, very clean......

    6 years ago

  • LeelaRocks

    LeelaRocks says:

    Browsing your site put a smile on my face! lovely :)

    6 years ago

  • raisinlike

    raisinlike says:

    What a great shop את מוזמנת להצטרף לצוות שלנו - Etsy Israel Team

    6 years ago

  • TheDizzyPixie

    TheDizzyPixie says:

    Those birds are adorable!

    6 years ago

  • BluCille

    BluCille says:

    Cute sofa.

    6 years ago

  • happykimono

    happykimono says:

    Great new shops! I love iluchka. Hey! Isn't that the girl from Terry Poison!? x x x

    6 years ago

  • belokrinitski

    belokrinitski says:

    thank you everybody! Hello to all fellow Israeli friends! I have just added some new items to my shop, so be sure to visit:) Also, i will certainly be adding some of you as favorites, if you don't mind, cos i have found lots of fabulous stuff in your shops! By the way, do all of you have blogs? Does it help the sells?I have recently started mine- its I have the full story in pictures for this article posted. Lets be blogs friends!

    6 years ago

  • hanginmoon

    hanginmoon says:

    Very creative ♥♥

    6 years ago

  • sqiddlydiddly

    sqiddlydiddly says:

    great work

    6 years ago

  • setenta

    setenta says:

    איזה פטריוטית :) שיהיה לך בהצלחה!!

    6 years ago

  • wooLA

    wooLA says:

    בהצלחה !!! את מקסימה וכמו כן עבודותייך

    6 years ago

  • busterandboo

    busterandboo says:

    belorinitski, your work is beautiful! I do have a blog, and would love to feature you - send me a convo? my blog is Also, for advertising, is a great way to advertise inexpensively. However, I've found that there are sites out there (maybe $25/month) that have very high readership - it's a matter of figuring out your target audience, and what they read online. Challenging!

    6 years ago

  • bbbennyandthejet

    bbbennyandthejet says:

    Your whole shop is adorable! And you seem like such a fun and creative person.. I wish that Etsy was a real PLACE and that we could all hang out and drink coffee together! :D Congratulations on the exposure from the feature article and on your sales, I'm sure that there will be many more to come! Cheers, -Benny

    6 years ago

  • kmwatkins

    kmwatkins says:

    The birds are beautiful. Perfectly etsy!

    6 years ago

  • HistoryofArt

    HistoryofArt says:

    I LOVE, LOVE this article and this artist's jewelry!

    6 years ago

  • difart

    difart says:

    great!very nice!

    6 years ago

  • theaxx

    theaxx says:

    I LOoOOOOooOOVE the birds!!! So majorly cute, friendly and happy! Made me smile, thanks. thea. xx (

    6 years ago

  • mykonos

    mykonos says:

    Oh, amazing work!!

    6 years ago

  • StudioRona

    StudioRona says:

    So cute and lovely creations! Best of luck:)

    6 years ago

  • metrostation

    metrostation says:

    very nice felt jewelry

    6 years ago

  • MyArtShoppe

    MyArtShoppe says:

    So cute !

    6 years ago

  • georgikids

    georgikids says:

    Your creations are fabulous! Good luck to you!

    6 years ago

  • KraftyHands

    KraftyHands says:

    Cute Stuff!

    6 years ago

  • berniesbizarrebazaar

    berniesbizarrebazaar says:

    goth girl= amazing! just love it

    6 years ago

  • SassysWackdOutGifts

    SassysWackdOutGifts says:

    you have anawsome imagination

    6 years ago

  • 10eisha

    10eisha says:

    wow, love this shop!

    6 years ago