The Etsy Blog

Etsy Web Analytics: Get It Straight from Google

Back in January, we enabled Etsy sellers to access Google Analytics for their shops (see the announcement here).  After seeing all the new accounts, the Google Analytics team has gotten in touch to share some resources on how to improve your store’s performance with Analytics. Please welcome our  guest Sebastian Tonkin, Product Marketing Manager for Google Analytics… 

What is Google Analytics?
Google Analytics is a free tool that shows you how visitors are interacting with your shop.  It can help you do things like:

  • See which of your items get the most visits.
  • Identify where your traffic is coming from.
  • Optimize your marketing and outreach activities.
  • Find out which keywords on Etsy are sending you visitors.

How do I access my Google Analytics account?
You can enable this feature by going to Your Etsy > Shop Setup > Web Analytics. Or, if you are logged in you can find the link here. After a recent Etsy Virtual Lab, a recap was posted with a useful pdf for Etsy sellers. Visit the Etsy Web Analytics FAQ for Etsy-specific questions.

Resources for learning more:
There’s some great material out there about how to use Google Analytics to improve your shop’s performance. Here are some good places to get started:

  • Google Analytics Blog – Advice and tutorials on how to use web Analytics to improve your business online.  Back to basics posts happen every Monday.
  • Youtube Channel – Videos showing how to do common types of analysis, such as the video embedded above.
  • Help Forum – Get your analytics questions answered.
  • Seminars for Success – Comprehensive, in-person training on beginner and experts analytics topics.
  • GAIQ – Get certified in Analytics.

Share your knowledge:
If you are a seller with good tips, please share them in the comments.

More Web Analytics Posts | Etsy Statistics | Seller Handbook