The Etsy Blog

Recent View Reset = Business Opportunity

Etsy.com handmade and vintage goods

Dear sellers,
All item views have been reset to zero, due to technical difficulties.  Our sincerest apologies! And now here’s JJMFinance with a great way to turn this frown upside down.

When life gives you lemons — make lemonade!

The recent site outage and view reset has given Etsy shop owners an unexpected opportunity to gather useful information about how their shop operates.

With every item’s views resetting at one, it is now a lot easier to track how many views you are getting every day and on what items.

The amount of views each item has can tell you a lot about your shop:
1. What items are popular — The more views an item has, the more popular it is. Why are they popular? Is it because they are on the first page of your shop? Are they in your featured items? Are they currently featured in a blog? Are they in a showcase? Are your pictures outstanding? Are they in your Etsy mini?

2. What day or time of the day do you get the most views — Most likely, you will notice that certain days of the week your shop receives more traffic (views) than others. What days are really popular? What days are slow? Do people view your items at lunchtime or in the evening after dinner? You can use this information to help decide when you list items, decide when the most efficient day to promote your shop is, and decide on a day to hold a sale.

3. Does product position matter — Do your items on page 1 receive more views than page 5? Does featuring an item in the top 3 featured section really generate more views? Retail stores pay great attention to product placement. Does this same principal apply to your Etsy shop?

I believe there is positive relationship between the views an item receives and its likelihood to sell. Of course, there are always exceptions to this, but even that outlier still tells you useful data about your shop. Does your shop have a consistent average number of views that an item has to receive before it sells?

When we read a story, we are reading words. What we often overlook is that numbers are telling us a story too — we just need to know how to interpret them.

How I Use View Data For Operating My Etsy Shop
I track views on items in my Etsy shop to gather useful data to make business decisions.

After tracking views through the month of February:

— I have found out which products are the most popular for people to view.
— I have decided to relax my promotional efforts on a certain day of the week due to what I perceive to be lower traffic in my shop.
— I have a better understanding of my shop, my products, and my customer’s viewing habits.

There is a season for everything. . .

You could go overboard and track views every 10 minutes of the day, have a wonderful spreadsheet that shows you the trends, but if you don’t let that influence the way you operate your shop. . . it is meaningless!

Conclusion
Now is the perfect time to start listening to what the numbers say about your Etsy shop. Look at your views, make some mental notes — learn from it. Grab a sheet of paper, jot down some view data a day later and compare — interpret the data. Use a spreadsheet to record this data — analyze it and make smart business decisions. Whatever your method, learn from this opportunity! I hope this helps your Etsy shop thrive!

  • littletricia

    littletricia says:

    great article and I'm going to apply these suggestions to my site, thanks!

    7 years ago

  • dlpom

    dlpom says:

    I'm all about the data! Views reset to zero does provide a fresh start to see what is real, without all the clutter of view numbers from weeks and months ago. Great perspective, great article!

    7 years ago

  • KJEwelry

    KJEwelry says:

    I have to say I am very disappointed. I'm a newbie to Etsy and have been watching the view numbers almost daily. I was trying to email someone at Etsy this weekend when I noticed the view numbers were all at one and two's. Then I stumbled across the article in Storque. I rely heavily on web traffic counts and data in my full-time work and on my hobby businesss websites. I'll be rethinking about staying with Etsy.

    7 years ago

  • crankbunny

    crankbunny says:

    I like the reset. I've never had time to keep tab on these funny numbers (frankly I wouldn't know what to do with them... gotta fill orders). I do agree with dlpom though. Fresh start, less clutter, easier to deal with. Hell I wish they'd reset the numbers ever month!

    7 years ago

  • dejavu

    dejavu says:

    Please be aware that this article is based on incorrect information. Not ALL views were reset to zero. Several people (myself included) have had their views revert to earlier saved numbers. Not to zero. All of my items still have hundreds of views. How does that make my items look compared to other people's? I'm not sure how people will perceive it, but it makes me feel kind of conspicuous. And, proper statistics and tracking information would be far more useful to most users. Tracking view counts only isn't really that informative and doing it manually as suggested here is impossible for sellers with a large number of items for sale.

    7 years ago

  • Sweetz

    Sweetz says:

    Can't say enough abut this article, its wonderdul! It really breaks down how to be successful and how not to freak out and sweat the small stuff.

    7 years ago

  • jamieribisi

    jamieribisi says:

    First off... I think it should be heavily frowned upon (or completely unallowed) to write an article and then promote three items from your own shop. Second, I don't even use the view counters anymore because of how unreliable they are but a real honest to goodness tracking system would be a welcome addition. Real data that would graph all these items out (like statcounter) would be a great thing for etsy to implement in everyone's shops.

    7 years ago

  • XOHandworks

    XOHandworks says:

    jamieribisi- I'm pretty sure that Admin decides which items to show after articles, not the author. dejavu- Yes, not all views were lost. I had received renewed a few expired items and they retained some of their views.

    7 years ago

  • XOHandworks

    XOHandworks says:

    oops - "recently renewed"

    7 years ago

  • CrowbirdieBeads

    CrowbirdieBeads says:

    Hmmm...I liked the optimistic outlook of the article, and honestly as a new seller on Etsy thought it was just something that happened periodically, like a once a month reset. I'm having fun watching the numbers change again :)

    7 years ago

  • pawandclawdesigns

    pawandclawdesigns says:

    If i understand correctly, etsy chooses what items get promoted with the storque articles. most storque writers get an item featured when they are mentioned or help write an article. as JJM is the only writer, it makes sense that mostly their items where features. Not all views where reset, indeed, but most where. I have already discovered that my die and elements are my "hot" items, and i think i may expand what i offer online based on this. i can also see what it NOT hot and what i should let stay expired when it expires :) great observations, JJM! And congrats on the shop pimping bonus ;)

    7 years ago

  • Born2BeeWild

    Born2BeeWild says:

    I really don't think it's a big deal that they were reset. I had items with hundreds of views and now I feel like I can track everything a lot better since the reset. So, Thanks ETSY!!! ME LOVE YOU LONG TIME ;)

    7 years ago

  • baconsquarefarm

    baconsquarefarm says:

    Fresh starts are always good~ I'll be watching those counters and keeping track~ inventory control~ huge stores do this~ we need to think outside the box as well. Dream big!!

    7 years ago

  • GUGAW

    GUGAW says:

    the view reset was definately a good opportunity for market research - so would be fab if the seller had the ability to reset views whenever they liked!

    7 years ago

  • Ashmead

    Ashmead says:

    i think it's great- i got to see what got the most views in my shop over one day. i think being able to set or reset, and being able to control or moniter your counters is something etsy should look into having.

    7 years ago

  • wooldancer

    wooldancer says:

    ok this may sound craZy, but where can i find the view data? i have searched high & low all over my store & don't know where to find it.. what am i missing? Etsy, Please take the advise & input a inventory control section in our stores that covers graphs & tracking systems for all shop users, & let us know where to find it.. it's certainly not user friendly in it's current state.. & please let me know where i can find the Views!

    7 years ago

  • wooldancer

    wooldancer says:

    I just found out about "Seller Stats", bring it on! *-*

    7 years ago

  • randomsupplies

    randomsupplies says:

    devavu hit it on the head, I would much prefer analytics to having to track which of my items were reset and by how much against one another to know what Etsy should provide me with or just say tough luck

    7 years ago

  • DMDesigns

    DMDesigns says:

    I can't find it either. Please help!!

    7 years ago

  • JJMFinance

    JJMFinance says:

    An easy way to see the views on your items is to switch from "gallery view" to "list view". This option is directly underneath the shop announcements in your store.

    7 years ago

  • raghousenternational

    raghousenternational says:

    Great article!

    7 years ago

  • jillre

    jillre says:

    Seems like I was getting many more hits the first couple of weeks after I joined...Is this typical? Hope NOT!

    7 years ago

  • kimbuktu

    kimbuktu says:

    Good article Jm, I agree losing the views wasn't all that terrible and there is definitely an up side. Thank you.

    7 years ago

  • wakuwaku

    wakuwaku says:

    I found the article both helpful and encouraging. Thanks!

    7 years ago

  • NewHopeBeads

    NewHopeBeads says:

    Hey, I'm one of the new kids on the block. How can you tell what time of day an item was viewed? Your article was rather helpful and thanks for taking the time to help us out.

    6 years ago

  • Suesun

    Suesun says:

    Hey, thank you so much for this article!! It's so helpful and encouraging! :)

    6 years ago

  • PDXfabricdeli

    PDXfabricdeli says:

    Hey, I read your article and some suggestions really work well for me. Now keeping thing up is the challange. Thanks

    6 years ago

  • ThingsUnseen

    ThingsUnseen says:

    The article is great,but I would like to mention that once I notice that your front page with seller who had 0 sale and I think who ever decide to pick them did a great job! please do it more often. Thank you kindly.

    5 years ago

  • bijougirldesigns

    bijougirldesigns says:

    I didn't know about the accidental reset - because I rarely check my views, but your article made good sense about determining time of day stats and product faves (which i've been trying to narrow down lately) so, now I have something to go do - track my views!

    5 years ago

  • uptowngirlgems

    uptowngirlgems says:

    Thanks for what you do to help the sellers on ETSY. We are a like-minded group of people following the gifts of our creativity.

    5 years ago

  • WineCoutures

    WineCoutures says:

    You know, I honestly never really noticed the view counter until reading this article. Thank you so much for pointing out the feature to me and explaining how it can help my little shop on the web!

    5 years ago

  • Aurorarose

    Aurorarose says:

    can someone tell me how you get 'time of day' view data? I can see all my view data next to each item for sale but it's just a total , not broken down by time... am I missing something?!

    5 years ago

  • CoutureService

    CoutureService says:

    I had noticed that certain items received more views. That told me where the demand is, now I know what to supply. From this article, I will now reset my views to zero.

    4 years ago

  • CoutureService

    CoutureService says:

    No reset option, unless I've missed it.

    4 years ago