When life gives you lemons — make lemonade!
The recent site outage and view reset has given Etsy shop owners an unexpected opportunity to gather useful information about how their shop operates.
With every item’s views resetting at one, it is now a lot easier to track how many views you are getting every day and on what items.
The amount of views each item has can tell you a lot about your shop:
1. What items are popular — The more views an item has, the more popular it is. Why are they popular? Is it because they are on the first page of your shop? Are they in your featured items? Are they currently featured in a blog? Are they in a showcase? Are your pictures outstanding? Are they in your Etsy mini?
2. What day or time of the day do you get the most views — Most likely, you will notice that certain days of the week your shop receives more traffic (views) than others. What days are really popular? What days are slow? Do people view your items at lunchtime or in the evening after dinner? You can use this information to help decide when you list items, decide when the most efficient day to promote your shop is, and decide on a day to hold a sale.
3. Does product position matter — Do your items on page 1 receive more views than page 5? Does featuring an item in the top 3 featured section really generate more views? Retail stores pay great attention to product placement. Does this same principal apply to your Etsy shop?
I believe there is positive relationship between the views an item receives and its likelihood to sell. Of course, there are always exceptions to this, but even that outlier still tells you useful data about your shop. Does your shop have a consistent average number of views that an item has to receive before it sells?
When we read a story, we are reading words. What we often overlook is that numbers are telling us a story too — we just need to know how to interpret them.
How I Use View Data For Operating My Etsy Shop
I track views on items in my Etsy shop to gather useful data to make business decisions.
After tracking views through the month of February:
— I have found out which products are the most popular for people to view.
— I have decided to relax my promotional efforts on a certain day of the week due to what I perceive to be lower traffic in my shop.
— I have a better understanding of my shop, my products, and my customer’s viewing habits.
There is a season for everything. . .
You could go overboard and track views every 10 minutes of the day, have a wonderful spreadsheet that shows you the trends, but if you don’t let that influence the way you operate your shop. . . it is meaningless!
Now is the perfect time to start listening to what the numbers say about your Etsy shop. Look at your views, make some mental notes — learn from it. Grab a sheet of paper, jot down some view data a day later and compare — interpret the data. Use a spreadsheet to record this data — analyze it and make smart business decisions. Whatever your method, learn from this opportunity! I hope this helps your Etsy shop thrive!