November 9, 2010 update: Please see our article on offering gift certificates for important information for the 2010 holiday shopping season.
Sellers: it’s never too early to start thinking about the holiday shopping rush! During the holiday season last year, the Etsy Support Team learned a lot about the issues that sellers face when offering services to Etsy buyers. This season, you may want to offer some promotions and additional services to your customers, and we want to help you be prepared. This article will describe how to provide some of these extras and stay within the DOs & DON’Ts of Etsy. Please follow the links for further information on each of these topics.
When selling gift certificates, be sure to create a tangible, physical item for the listing. This could be a traditional paper certificate, notecard or even a digital file that is delivered to the buyer.
To let buyers know that you can upgrade shipping at their request, you can mention this in your shop announcement, profile or in item descriptions. A buyer can let you know if they need upgraded shipping, and you can then revise the listing or invoice to reflect the shipping changes.
All items must be available for purchase, but without requiring other purchases to be made. To offer gift wrapping, the paper needs to be listed as a supply that can be purchased with or without another item. You could write in the item description that if another item is purchased, it can be wrapped in the paper.
Rather than create a listing to let buyers know about a promotion or add-on, you can include this information in item descriptions, shop announcement, profile or even your banner. Additionally, you can adjust the price of your item in PayPal or make arrangements with the buyer to refund her after she purchases.
Do you have any questions on these topics or any other holiday rush bugbear and you’re concerned about what you can and cannot offer in your shop? Please feel free to contact Etsy’s Content Team at firstname.lastname@example.org. Happy holidays!