The Etsy Blog

Getting Started in Video: Editing and Publishing

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The easiest way to edit video is to shoot it in one take.  Here on the Etsy Video Awesomeness Team, we call those videos “One-Take-Wonders.

But you can’t always get it in one take, or maybe your take is too long.  That’s when you need to learn how to edit.

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In this video you’ll learn five things.

  1. Cut — Get rid of that awkward moment when you spaced out on camera.
  2. Titles — Add text to your videos.
  3. Music — Add Creative Commons music to your video.
  4. Exporting — The setting you should use before uploading to the internet.

I’m showing you how to edit in iMovie.  It’s an editing platform that I love.  They changed iMovie a lot in version 8 and they made it a lot less awesome.  Luckily, if you’ve got iMovie8, you can actually download iMovie HD for free.  I recommend doing this if you’re on a Mac.

If you’re on a PC, Windows Media Maker is already on your computer and it’s a completely functional platform.  Combine that with Quicktime Pro for compressing the avi formatted videos that it outputs and you’ve got a decent system for editing videos.  All the stuff I show in iMovie will work in a similar fashion in Windows Media Maker too.

When adding music to your videos, don’t use music without permission.  It’s copyrighted, and having copyrighted music in your video means that you won’t be able to screen it at a film festival (and in a worst case scenario, the music industry could sue you).

A strategy for adding music to your videos is to have musician friends hook you up.  We use music from our friends Barry London, Jukeboxer, Alice Cohen, and Lineland with their permission and we also have Matt and Eric, as in-house musicians.  No matter what music you use, make sure to credit it in your video credits and link to them in your blog posts.

Another way to get music for your videos is make it yourself.  I’ve made a lot of music with Garageband and it’s fun! I put out my own album of music that you are welcome to use in your videos.  I released it under a Creative Commons license so all you have to do is credit me in your video and you’re good to go.

You can also add music to your videos with Creative Commons music.  I’ve used music from this album that Wired put out, and if you search for Creative Commons music, there is a lot out there. Even if it’s Creative Commons, it’s always a good idea to ask permission for music, if for no other reason than to let your favorite musicians know how awesome they are.

I’ve also had good luck with the internet archive’s open source audio collection.  I particularly like old 78 recordings.

Once your video is all done, you’re going to want to compress it so that the file is small enough to upload to video sharing sites.  Here are the settings I use in Quicktime Pro for export.

Quicktime Export Settings

I’m always experimenting and trying new settings, so if you’ve got a different way of doing this, take a screenshot of your settings and post them to the handmade video flickr pool.

If you’re making videos and you make things, join the handmade video google group (which we wrote about here) where creative media-makers chit chat about how we do things. You can always shoot me an email with a question, but the handmade video google group is a great place to tap into a community of video folks to ask questions if you get stuck or need help.

Looking for more video tips? Check out the rest of the Getting Started in Video series! And let us know if you’re making videos! 

  • TheHouseOfMouse

    TheHouseOfMouse says:

    Thank you for this! It's exactly what i needed :)

    6 years ago

  • girlsavage

    girlsavage says:

    Yay, thanks for another great article Bre! This one is perfect for what I need to do!

    6 years ago

  • weirdwolf Admin

    weirdwolf says:

    Super tips for folks who want to start making videos! Love the broom guitar...

    6 years ago

  • littlepurls

    littlepurls says:

    Thanks so much Bre! I've been waiting for this one. Lots of good info.

    6 years ago

  • reneesfashions

    reneesfashions says:

    The quality is great ! What kind of camera do you suggest to get the best picture ? :-)

    6 years ago

  • beta

    beta says:

    OK, I do dat.

    6 years ago

  • hobbledehoy

    hobbledehoy says:

    aaahh, thank you so much for this!

    6 years ago

  • fernfiddlehead

    fernfiddlehead says:

    Another good one in the video series.

    6 years ago

  • SimpleOrganicBeauty

    SimpleOrganicBeauty says:

    hi, I love your videos on making great videos. I finally got my first issue resolved and that is to download successfully to my computer. Yeah, duh! Anyway, I'm trying to take your suggestion of downloading Quicktime Pro. It would not complete and I'm sure it's being blocked somewhere that I don't know about. I do have already on my computer Windows Media Maker. But can you tell me why it might be I can't download Quicktime? Thanks! Marla

    6 years ago

  • miscelena

    miscelena says:

    A gentle, gentle suggestion: before you suggest uploading what amounts to an info-mercial to Flickr, pleasepleaseplease work it out with Flickr Admin as to whether that counts as "commercial use" of that site or not? Too many people are already complaining about having their Flickr accounts deleted for violating the "no commercial use" TOS of that site. This seems like just one more questionable overlap that has the potential to put people's Flickr accounts in jeopardy?

    6 years ago

  • BibBon

    BibBon says:

    Wow that was really fun! Now I feel this immense urge to make my own video seriously !!. . . . Hmmm where is that old dust camcorder?

    6 years ago

  • AutumnLeavesJewelry

    AutumnLeavesJewelry says:

    My favorite, I have lots of these (spaced out moments) on vid!!!Still learning, and I'm finding the only way to get better is to do it as much as possible! ------------------ Cut — Get rid of that awkward moment when you spaced out on camera.

    6 years ago

  • amuse

    amuse says:

    I had a dream about getting a video camera as a present from someone and then going around making movies...maybe it's a sign..

    6 years ago

  • STRAYDOGSnALLEYCATS

    STRAYDOGSnALLEYCATS says:

    JUST what I have been looking for to create digital craft kits thanks

    6 years ago

  • Furiousdreams

    Furiousdreams says:

    ...and using an old Super 8 film camera is even more fun. But you'll have to transfer to video, which can be $$. Still, there's nothing like film for a great look. Someone asked about cameras. Almost any still camera will take video now. My own Power Shot Canon took video all season last year, of local farmers. I would cut in Quicktime and post to the blog for all the CSA members to view. Video is great for any 'real' point of view action.

    5 years ago

  • lorimarsha

    lorimarsha says:

    Thank you thank you thank you!

    5 years ago

  • lorimarsha

    lorimarsha says:

    P.S. I linked to this on my lorimarsha facebook fan page!

    5 years ago

  • KathrynGreenwald

    KathrynGreenwald says:

    Thank you so much! I'm going to try my video camera skills out. Hopefully with your great advice I'll have success!

    5 years ago

  • sukresukre

    sukresukre says:

    Thank you, this is SO helpful! I will definitely be using some of these tips.

    5 years ago

  • tertlekids

    tertlekids says:

    Thanks so much! It's so nice to have the technical broken down to become much simpler. I will give it a go! Beauty Mate!

    5 years ago

  • LavenderField

    LavenderField says:

    I never tried making a video.... If I do one day, I'll sure come back to this helpful article!

    5 years ago

  • happygolicky

    happygolicky says:

    A video always seemed so daunting to me- but I think I'm gonna try. I've got Garageband down pat. Now to add the vid...

    5 years ago

  • HibouCards

    HibouCards says:

    I just watched a few handmade videos and think it is really brilliant! It is a great way to show your customers who you are and have a peak into your creative process and studio... I particularly like the Mimi Kirchner one as I love her designs and I was thrilled to know her better. I only wish I'll be able to make one that good.... although it does seem daunting to me too :) How do you incorporate the Etsy video intro I saw at the beginning? Thanks for sharing all of these tips :) Hibou

    5 years ago