The Etsy Blog

Etsy Cooperative Advertising Program: CRAFT Magazine February 2009 Issue handmade and vintage goods

Presenting the next installment of the Cooperative Advertising ProgramCRAFT Magazine!

In case you’re not familiar with this program, here are the important details:

  • Etsy will purchase ad space in various magazines, cover half of the cost, and design the ads.
  • Etsy Sellers are able to purchase spots in the ad at the discounted rate.
  • You will get to display your shop name, an image of one item, its price, and its category.
  • The limit is one spot per seller, per advertisement.

This ad will be in the February 2009 issue of CRAFT magazine.

  • 36 spots will be available to sellers at a price of $50 each.
  • Spots will go on sale on Monday, December 22, 2008 at 1:00pm (Eastern Time). 
  • Spots are purchased in the same manner as a Showcase.
  • If you successfully buy a cooperative ad spot through Showcase, your item photo and information must be sent to no later than 3:00pm (Eastern Time) on Tuesday, December 23, 2008.

About CRAFT 

  • Circulation is 50,000
  • CRAFT is published 4 times annually.  Each issue is available for 3 months.
  • The theme of the February issue will be “Celebrate.”

CRAFT will reach creative, free-spirited DIY enthusiasts, tech-savvy makers and crafters, students (of all ages), teachers, the intellectually curious, artistically inclined, and environmentally aware. Today’s crafters derive an innate sense of pleasure in finding unexpected ways to repurpose, remake, and reuse materials, art, technology, and devices in their daily lives. Makers and modern crafters are typically:

  • Very well educated
  • Intellectually curious
  • Exceptionally influential
  • Top-10% household income

1. What is the Cooperative Advertising Program?

  • By purchasing a spot in a Cooperative Advertising Program, Etsy sellers can show off their items in an Etsy-branded magazine advertisement, reach new buyers, and help boost their sales and shop awareness. Print ads in popular magazines are often priced out of reach of small entrepreneurs. Etsy is able to purchase larger ads for more impact, and let sellers buy into the ads.

2. How does it work?

  • Etsy reduces costs to sellers by subsidizing the ads.  We pay half of the cost.  The cost to you is the remaining amount, divided by the number of spots for sale.
  • Sellers get to display one image of an item from their shop, its price, its main category and their shop name. The appearance of the ad is similar to our homepage.  See the main image here for an example.

3. How do I purchase a spot?

  • 1: Go to the Showcase Gateway.
  • 2: Choose “Cooperative Ads – Craft Showcase”. There will only be one date to choose from.
  • 3: Hit the “Purchase” button.  The fee will be added to your normal Etsy bill.

*Note: The items that appear in the Showcase section of “Your Etsy” will not affect this purchase.  The item photo that you send in via email to will be what appears in the ad.  There is no online Showcase associated with this purchase!

4. What do I do next?

You’ll receive a conversation from Adam with details, and we will need the following from you:

  1. Your shop name.
  2. The price of the item.
  3. The main category that the item is listed under.
  4. A high-resolution photograph of your item.  This means 300 dpi, at 1.25″ x 1″ (L x H) size.
  • If you need help with photo issues, please ask, and Adam will send you detailed instructions.  If you already have a photo that you like, great!  If not, check out some of our photography tips.
  • We will need your image by 3:00pm (Eastern Time) on Tuesday, December 23, 2008 to give us time to lay out the ad and meet our deadline with CRAFT.

5. How many spots can I reserve?

  • You can purchase one spot per advertisement.

6. Can I cancel a spot after I’ve made a reservation? Is the fee refunded?

  • We will only cancel and refund spots under very special circumstances. Deciding you are no longer interested in your spot does not count.  If you feel like you really have a valid case please email

7. How do I know if the current Cooperative Ad is right for me?

  • Do some research!  We’ll provide helpful info for each ad as it becomes available (see above). It may be helpful to visit your local bookstore or newsstand to see if they carry the magazine. We will be posting our plans in the new year…

See our posts on upcoming Showcase opportunities as well.