The Etsy Blog

Cooperative Advertising Program: CRAFT Magazine November Issue handmade and vintage goods

Presenting the next installment of the Cooperative Advertising ProgramCRAFT Magazine!

In case you’re not familiar with this program, here are the important details:

  • Etsy will purchase ad space in various magazines, cover half of the cost, and design the ads.
  • Etsy Sellers are able to purchase spots in the ad at the discounted rate.
  • You will get to display your shop name, an image of one item, its price, and its category.
  • The limit is one spot per seller, per advertisement.

This ad will be in the November issue of CRAFT magazine.

  • 36 spots will be available to sellers at a price of $50 each.
  • Spots will go on sale on Thursday, August 14, 2008 at 1:00pm (Eastern Time). 
  • Spots are purchased in the same manner as a Showcase.
  • If you successfully buy a cooperative ad spot through Showcase, your item photo and information must be sent to no later than 3:00pm (Eastern Time) on Wednesday, August 20, 2008.

About CRAFT 

  • Circulation is 50,000
  • CRAFT is published 4 times annually.  Each issue is available for 3 months.
  • The theme of the November issue will be “Green (as in: eco-friendly).”

CRAFT will reach creative, free-spirited DIY enthusiasts, tech-savvy makers and crafters, students (of all ages), teachers, the intellectually curious, artistically inclined, and environmentally aware. Today’s crafters derive an innate sense of pleasure in finding unexpected ways to repurpose, remake, and reuse materials, art, technology, and devices in their daily lives. Makers and modern crafters are typically:

  • Very well educated
  • Intellectually curious
  • Exceptionally influential
  • Top-10% household income


1. What is the Cooperative Advertising Program?

  • By purchasing a spot in a Cooperative Advertising Program, Etsy sellers can show off their items in an Etsy-branded magazine advertisement, reach new buyers, and help boost their sales and shop awareness. Print ads in popular magazines are often priced out of reach of small entrepreneurs. Etsy is able to purchase larger ads for more impact, and let sellers buy into the ads.

2. How does it work?

  • Etsy reduces costs to sellers by subsidizing the ads.  We pay half of the cost.  The cost to you is the remaining amount, divided by the number of spots for sale.
  • Sellers get to display one image of an item from their shop, its price, its main category and their shop name. The appearance of the ad is similar to our homepage.  See the main image above for an example.

3. How do I purchase a spot?

  • 1: Go to the Showcase Gateway.
  • 2: Choose “Cooperative Ads – Craft Showcase”. There will only be one date to choose from.
  • 3: Hit the “Purchase” button.  The fee will be added to your normal Etsy bill.

*Note: The items that appear in the Showcase section of “Your Etsy” will not affect this purchase.  The item photo that you send in via email to will be what appears in the ad.  There is not an online Showcase associated with this purchase!

4. What do I do next?

You’ll receive a conversation from Adam with details, and we will need the following from you:

  1. Your shop name.
  2. The price of the item.
  3. The main category that the item is listed under.
  4. A high-resolution photograph of your item.  This means 300 dpi, at 1.25″ x 1″ (L x H) size.
  • If you need help with photo issues, please ask, and Adam will send you detailed instructions.  If you already have a photo that you like, great!  If not, check out some of our photography tips.
  • We will need your image by 3:00pm (Eastern Time) on Wednesday, August 20, 2008 to give us time to lay out the ad and meet our deadline with CRAFT.

5. How many spots can I reserve?

  • You can purchase one spot per advertisement.

6. Can I cancel a spot after I’ve made a reservation? Is the fee refunded?

  • We will only cancel and refund spots under very special circumstances. Deciding you are no longer interested in your spot does not count.  If you feel like you really have a valid case please email

7. How do I know if the current Cooperative Ad is right for me?

  • Do some research!  We’ll provide helpful info for each ad as it becomes available (see above). It may be helpful to visit your local bookstore or newsstand to see if they carry the magazine. Remember, there will be more of these Cooperative Advertising opportunities available in the near future, including Mary Engelbreit’s Home Companion, Bust, and Venus.  (And that is just the begining!)  If you don’t feel like Craft is perfect for you, there will be other opportunities…
  • CorkandCotton

    CorkandCotton says:

    Oh, I've got to get in this one.

    6 years ago

  • ScentimentsBySandra

    ScentimentsBySandra says:

    This looks like a valuable program, and a wonderful cooperative endeavor for the etsy community. However, crafters aren’t my target demographic. November is the time to reach holiday shoppers, and I feel an opportunity to do so is being missed here. I would love to participate if there were publications that reached buyers of the fine handmade fare here on etsy. Just a suggestion for new choices in the future--thanks.

    6 years ago

  • juliepeach

    juliepeach says:

    I agree with Scentiments-- when are we going to be able to advertise together in a magazine or venue that will appeal to more buyers, rather than more sellers? I am thankful that you have organized something like this (really!), but am going to hold off until I can put my money toward new buyers rather than new sellers.

    6 years ago

  • autumnsarrival

    autumnsarrival says:

    I think this is a great opportunity. There are buyers out there too that read the magazine. The more exposure, the better. Great ideas! I look forward to taking advantage of them.

    6 years ago

  • rockmyworldinc

    rockmyworldinc says:

    I love Craft Magazine..I know B&M store owners read it, because I am one and I do. Thank you Etsy for this affordable opportunity. I hope I get it!!

    6 years ago

  • carlygarza

    carlygarza says:

    :D wish i had the money to do it! aahhh!

    6 years ago

  • miesmama

    miesmama says:

    That's really cool - I love 'Craft' magazine. Spreading the word!!!!! :D

    6 years ago

  • silentlanguages

    silentlanguages says:

    what a great opportunity! thanks for helping with the cost, etsy!

    6 years ago

  • SignatureLeiLei

    SignatureLeiLei says:

    Any exposure is good exposure! I'm in! (I hope :)

    6 years ago

  • RubyBeets

    RubyBeets says:

    How Great That etsy provides this opportunity! Thank you! I will be in line!

    6 years ago

  • lucidjewelry

    lucidjewelry says:

    I totally agree with Sentiments...we are missing an opportunity to bring awareness of Etsy to people who are not already crafters. This is where more people are going to have success on Etsy, so many people that I mention to where they can buy my jewelry have never heard of Etsy. Please look at advertising with other magazines and publications that will reach the young, trendy, and people who appreciate the uniqueness of a one of kind handmade item.

    6 years ago

  • tialeyvintage

    tialeyvintage says:

    Although this magazine is read by crafters, aren't they most likely the ones to buy other hand made items? How about the knitter who would love to buy a nice piece of handmade jewelry as a gift for themselves or someone else this holiday? They may know of Etsy but with the hundreds of sellers may not have heard of that one in the ad and checks out their shop. I think this is a great opportunity. The other coop ad magazines - Bust and VenusZine, reach the trendy, young demos you are talking about here. Even though I do not sell handmade items I would advertise in Craft. Just my 2 cents worth.

    6 years ago


    KAHOONICA says:

    I love craft magazine! I have a subscription to it. I actually look forward to the Etsy ad in the back, and look up new shops. Imagine that, advertising working. Thanks Etsy, this is a great opportunity. :)

    6 years ago

  • ArleenDesign

    ArleenDesign says:

    Its very interesting idea.This is a great opportunity for all of us etsy seller to be exposed and be known outside. Thanks for that opportunity etsy team!

    6 years ago

  • KitschDesigns

    KitschDesigns says:

    How did these sell so fast? I was literally refreshing at 1PM EST and as soon as the ad choice showed up on the showcase there were zero left????? I don't know how I could have been any faster!

    6 years ago

  • TheBeadMall

    TheBeadMall says:

    Wow!! These really sold out quick. Hope I get in on the nex opportunity. I think it's a great program!!

    6 years ago