The Etsy Blog

I Heart Marketing My Etsy Shop and You Will, Too! Part 2

Etsy.com handmade and vintage goods

I have recently fallen in love with a new craft (of sorts). I think of it when I am not doing it, I do it when I am not thinking about it. It is loads of fun and super rad and makes me think in new ways every day. What is it?

Marketing my Etsy shop.

Yep, it has become my new passion. Talking to my fellow shop owners and reading the forums, I know that not everyone has embraced this part of the indie craft experience like I have. So, I am going to share what I have learned.

What follows here is the second piece of a series. Read the first if you haven’t already. Let’s go!

Inside sales

Earlier this year, I did an experiment. I set a crazy goal. I wanted to double my monthly sales. I decided to treat my Etsy shop like a garden, something I work on everyday. I started with 30 minutes a day. (Don’t tell me you don’t have thirty minutes a day. I have two-year-old twins and a job and I can find thirty minutes a day.) Skip the phone call with mom, don’t watch “Scrubs,” wake up early. You can find thirty minutes.

I decided to start by marketing within Etsy. Here are some things that you can do in those thirty minutes each day to grow your shop:

1. List a new item each day. If you don’t have a new item to list, relist an old item. When you list an item, it has a chance of cycling through on the homepage and in the “Time Machine.” New items also show up closer to the top of chronologically ordered search results. For example, I make a shirt about zombies. If I list a zombie shirt every day, when someone searches for the word, “zombie,” I have a chance of being on the first page of results. Sweet! Listing a new item only costs 20 cents. You can’t go wrong with spending 20 or 40 cents a day. [Note: Admin edited this post to reflect the growth of the marketplace. Relisting or renewing does not guarantee your item will show up on at the very top of the heap, since there are so many items being listed at once! See this post for more info.]

2. Check out the Etsy community. There are forums and the Blog. If you feel comfortable, participate. Remember that other sellers often make up a large percentage of buyers as well. A few forum posts a day will get your avatar and shop out there into the community.

3. Buy a Showcase spot on Etsy. They can be hard to get, but if you are at your computer when they go on sale, you will snag one. For $7, your item will be featured in the Showcase for a whole day, which is linked to from the homepage. This can be invaluable. When you have a Showcase spot, rotate which item is displayed.

4. Have a contest. I have an ongoing contest in my shop where people have to guess the landmark that is behind me in my avatar. If you guess correctly, I send you a free refrigerator magnet. These magnets don’t cost me much to make, so they are a good marketing tool, as well as a nice present for someone. I have found that two out of five people who participate in the contest actually place an order at that time or later on. So, try hiding something in your avatar to get people looking at your shop!

This said, don’t be a car salesman. Practice organic marketing tactics. Seriously, no one is interested in someone who only wants to talk about his or her products. By all means, if someone is talking about gnomes and you make a rad gnome pin, tell them. But I find that in general, no one is interested in the hard sell. When selling your own work like this, it just makes sense to be kind and calm and don’t push your stuff on people. Most people that I know like to find new things on their own, not have them marketed to them. If you are chill and make great stuff, it will be seen and purchased and all will be right with the world.

My experiment worked, by the way. I doubled my Etsy sales in one month. Stay tuned for the next installment, in which I discuss marketing your shop off of Etsy.

Tina Seamonster blogs her life and craft at www.ilikeseamonsters.com. She is a guest blogger at The Crafty Bastards Blog, where portions of this article originally appeared.

  • calobee

    calobee says:

    Give up Scrubs? You crazy!?! ;) Nice article - some good tips here.

    7 years ago

  • ErinHaldrup

    ErinHaldrup says:

    Excellent tips...!! I LOVE your "find 30 minutes a day, no scrubs picture".. I just made it my screen saver, and I hope you don't mind!

    7 years ago

  • abitabite

    abitabite says:

    Good Job Tina! I could find 30 minutes by umm, not not spending so much time in etc... yeh, but then who would write Etsians Say!

    7 years ago

  • SecretLentil

    SecretLentil says:

    How dare you insinuate that I'm watching Scrubs instead of doing my work. Everyone knows I'm really playing Halo. Great article. thanks!

    7 years ago

  • tinaseamonster

    tinaseamonster says:

    hehe ErinHaldrup! that is too funny. i was making it yesterday instead of maketing my shop. :) SecretLentil! you make ma laugh and laugh.

    7 years ago

  • stasiland

    stasiland says:

    I totally have to second all the points in this article. I was away from Etsy for about a week, and then I needed a gift for a friend. I made one post in the forums looking for something to buy and ended up with two sales from my own shop, which I think is a direct result of my forum post. I love Etsy, and I really believe that you get what you give in this community. Thanks for the great info!

    7 years ago

  • risamay

    risamay says:

    That was good, helpful advice. I'm going to put it to use. ASAP!! Mahalo :^)

    7 years ago

  • aliwali

    aliwali says:

    Hi - I am new to Etsy but I have been eBaying forever! I found my hand crafted items just get swamped so I thought I would give a specialist website a try ..... thanks for all your advice and I would love it if anyone would like to give me some tips on my shop! http://www.etsy.com/view_listing.php?listing_id=7030282

    7 years ago

  • pawandclawdesigns

    pawandclawdesigns says:

    wait, scrubs is ONLY on 10 times per day! how will i know when i can watch it again? oh no! anyhow, my favorite marketing tool; google base. takes about 30 minutes to set up, and a minute or to to update when you list a new item or sell something, but well worth the time.

    7 years ago

  • tinaseamonster

    tinaseamonster says:

    thank yoU! google base, will check it out! my next installment will be about marketing outside of etsy. google adwords, here we come!

    7 years ago

  • iragrant

    iragrant says:

    Great advice Tina! Thank you for sharing with us:)

    7 years ago

  • smashing

    smashing says:

    "If you are chill and make great stuff, it will be seen and purchased and all will be right with the world." i love this advice Tina! can't wait for part three. thanks :)

    7 years ago

  • tinaseamonster

    tinaseamonster says:

    smashing, the colors in your avatar are lovely.

    7 years ago

  • smashing

    smashing says:

    why thank you! yours too :) is it cool that i stole your contest idea? but with favorite color instead of landmarks?

    7 years ago

  • smashing

    smashing says:

    ((((nervously chews nails)))))

    7 years ago

  • tinaseamonster

    tinaseamonster says:

    smashing! that is the point of sharing tips! you are rad for using the idea. i hope it helps!!! i might have to have one of your bracelets... :)

    7 years ago

  • smashing

    smashing says:

    that's what i thought at first then i freeeeekd out! don't want to offend a sea monster ya know! :) :) i'm really close to lake erie sooo...potential sea monster haven :)

    7 years ago

  • DesignsByLiLi

    DesignsByLiLi says:

    I have left a message on your contact info for etsy....I'm not stocking you ,I am just new at all of this and I would like to contact you and get some opinions from you!!!!

    7 years ago

  • alternatebliss

    alternatebliss says:

    love the tipsters here! Google Base, I will be visiting. Thanks for the advice, can't wait for the next article.

    7 years ago

  • kason

    kason says:

    Hey thanks. Your article was very insightful, especially to this newjack to etsy. Real cool.

    7 years ago

  • beadbooty

    beadbooty says:

    Thanks for the advice tinaseamonster!

    7 years ago

  • stacykathryn

    stacykathryn says:

    Awesome advice, glad I found this article.

    7 years ago

  • islandsilks

    islandsilks says:

    Thanks again for the adivce, I'm just alittle over 2 months old to Etsy. Not a very good blogger but maybe you could help? If you think you're seeing double your not, I sent this to the wrong place. hehe talk soon

    7 years ago

  • Moonegirl

    Moonegirl says:

    Thank you! So glad I found this article, just learned about some of these things-and being pregnant I need some traffic to my shop without having to waddle over and make something every 5 minutes.

    7 years ago

  • gallerySABINA

    gallerySABINA says:

    I'm so grateful for you tinaseamonster. Will start my 30 mins today! And check out google base. What is it? Have a great day! Love, Bean

    7 years ago

  • alankarshilpa

    alankarshilpa says:

    I'll try it.Keep up the good work and thanks for sharing-Dita

    7 years ago

  • muselady

    muselady says:

    Great article - thanks. I love the idea of setting aside 30 minutes a day - seems so doable!

    7 years ago

  • thewishingwell

    thewishingwell says:

    Thanks so much! I need all the help I can get!!

    7 years ago

  • MonasMane

    MonasMane says:

    Thanks, it's because of people like you that us newbies can have some sort of hope! (-:

    6 years ago

  • risingphoenixtoys

    risingphoenixtoys says:

    Thanks for the article tinaseamonster! I'm new to marketing and I needed some ideas to get me going!

    6 years ago

  • Buttonear

    Buttonear says:

    Great article - relatively new to Etsy and feeling a little low that I haven't sold anything online yet but you have inspired me to get active and get blogging. Thxs!!

    6 years ago

  • dropyourdrawers

    dropyourdrawers says:

    very informative, thanks!

    6 years ago

  • SaidosDaConcha

    SaidosDaConcha says:

    Thanks so much for the tips! I really must "cultivate my garden"... that's a great new year's resolution!

    6 years ago

  • chadi

    chadi says:

    very nice tips.Thank you.

    6 years ago

  • elevenish

    elevenish says:

    great! Thanks for sharing!

    6 years ago

  • nahteshop

    nahteshop says:

    Thanks for all of your help. I have 30 minutes a day.

    6 years ago

  • dlsarmywife

    dlsarmywife says:

    Wonderful tips Tina. I will definitely start looking for my "30 minutes a day"!

    6 years ago

  • Timeless

    Timeless says:

    This thread is worth looking into: http://www.etsy.com/forums_thread.php?thread_id=6006289&page=1

    6 years ago

  • sloeginfizz

    sloeginfizz says:

    I love the contest idea!

    6 years ago

  • LushPunk

    LushPunk says:

    No Scrubs???!! aww!

    6 years ago

  • myrtleandlloyd

    myrtleandlloyd says:

    Thank you sooo much. This is some of the better advice I've been able to find. Yay you!

    6 years ago

  • KimFelsen

    KimFelsen says:

    Good ideas! I am going to try them.

    6 years ago

  • sewcutebykatie

    sewcutebykatie says:

    I like the contest idea but how do I do it, I'm new and I don't know what the avatar is or how to use it for a contest. Can you tell me how to do it?

    6 years ago

  • luisekeller

    luisekeller says:

    Many thanks for this useful article!

    6 years ago

  • TIPS4TOTS

    TIPS4TOTS says:

    Terrific Article! Thanks Tina for all the time and hard work you put into this series. God Bless, Cathy/Tips4tots

    6 years ago

  • SuaVoce

    SuaVoce says:

    Thanks for the tips (in this article, and the other two!) I'm new to selling on Etsy so it was great to get some insight. SuaVoce

    6 years ago

  • lucyleonard

    lucyleonard says:

    Thank you very much for this article! I love the idea of marketing being like working in a garden and watching your store grow. :)

    6 years ago

  • auti

    auti says:

    Thanks for the tips, problem is to make time and if you can do it, so can I or I must to make a go of the wonderful stuff I love to do. Now to part 3

    6 years ago

  • sarahndipities

    sarahndipities says:

    Such good ideas...I can do this kind of marketing! Nice job!

    6 years ago

  • SepiaSmiles

    SepiaSmiles says:

    Good info, I really need to try listing once a day, it doesn't take long and if it helps -all the better! Thanks!

    5 years ago

  • BlueOpalJewelry

    BlueOpalJewelry says:

    Great tips!! I have found that when I list a new item I am getting more views. No new listings = your stuff just sitting, you paying for nothing, and nothing getting paid for. Also, love the contest idea. Thanks!!

    5 years ago

  • herbolution

    herbolution says:

    Thank you, tinaseamonster! So much helpful tips! Will definitely try some soon :)

    5 years ago

  • Lotusgill

    Lotusgill says:

    Thank you for such good information. Will try it.

    5 years ago

  • KathrynLaibson

    KathrynLaibson says:

    Thanks for the info. I spend most of my time getting ready for the art shows and haven't had time to work on my Shop until now. I keep a file of all the articles from the newsletter that I might be able to use and am now going through them to see what might be useful for me with my limited computer skills.

    5 years ago

  • andwhatelseisthere

    andwhatelseisthere says:

    my friend and i have been feeling that we're so etsy-illiterated. thanks for the tips.

    5 years ago

  • veraoriginals

    veraoriginals says:

    'List a new item each day' can be hard to do, but will try. Thanks!

    5 years ago

  • designsbygabby

    designsbygabby says:

    Thank you for all the information. I've just started the list one thing a day. Now I'm going to focus on that 30 minutes. It can't be too hard to find 30 minutes.

    5 years ago

  • FishScraps

    FishScraps says:

    More WONDERFUL information!!!! Thank you so very much!!!!

    5 years ago

  • PaperLovebyBrooke

    PaperLovebyBrooke says:

    This is great advise. I started my shop a little over a month ago, and I told myself that I was going to post 3-4 items each week. So far I haven't been doing that great. I always blame my daughter for my lake in time, but I always have time to catch up on my shows. April goals here we come! Thank you.

    5 years ago

  • Panterina

    Panterina says:

    useful hints, thanks for sharing

    5 years ago

  • gillieruth

    gillieruth says:

    I bought a banner and an avitar> Can't figure out how to get the avatar in my shop. help

    5 years ago

  • Joanna1966

    Joanna1966 says:

    Great article- thanks

    5 years ago

  • 2ndtimevintageshop

    2ndtimevintageshop says:

    Thanks for your article. Good useful advise.

    5 years ago

  • madonnaenchanted

    madonnaenchanted says:

    Wow! This is a really great article! I can not wait to try some of your suggestions. :) Thanks so very much!

    5 years ago

  • bluepigeoncreations

    bluepigeoncreations says:

    Thanks for the great tips. I am just still a newbie, so anything helps. :)

    5 years ago

  • aleebird

    aleebird says:

    Classic article!

    5 years ago

  • CoreDecorAndWreaths

    CoreDecorAndWreaths says:

    Thks for the tips. Forum posting is at the top of my list of "things to do" tomorrow.

    5 years ago

  • orchideejewelry

    orchideejewelry says:

    This is a very helpful article. Lots of good ideas! Thank you :)

    4 years ago

  • ElizaWestArt

    ElizaWestArt says:

    Maybe actually reducing my online wandering around etsy time to only 30 mins, instead of 3 hours a day, would be a start (blushes) :)

    4 years ago

  • turtlecheldesigns

    turtlecheldesigns says:

    Helpful series. There's just sooooo much to learn. Seemed much simpler from the outside!

    4 years ago

  • jurgitan

    jurgitan says:

    Thank you it was realy helpful!!!

    4 years ago

  • KapKaDesign

    KapKaDesign says:

    I am new in the Etsy neighborhood and I already feel like home. Everyone is so helpful and friendly. That was fun idea … a contest in finding stuff in your avatar... love it, got me thinking ….

    4 years ago

  • VyalaArts

    VyalaArts says:

    Great article! Getting a main showcase though has been impossible for me so far. I am in Germany and should have some time advantages - in fact I do not understand how the showcases have already been snapped at 7 °clock in the morning??? Very puzzling....

    4 years ago

  • missionthread

    missionthread says:

    Awesome, thanks!

    4 years ago

  • BackdoorBags

    BackdoorBags says:

    Thanks for the great tips. I will start to implement this month.

    4 years ago

  • MyBabyDuds

    MyBabyDuds says:

    Great advise I'm a new seller on etsy/ Not quite sure what you mean about re-listing an item. Do you mean like one you no longer have?

    4 years ago

  • magnetiKmania

    magnetiKmania says:

    Marketing my shop!I will definitely have to give it 30 minutes a day!

    4 years ago

  • TheIceDragon

    TheIceDragon says:

    Great ideas, thanks!!

    4 years ago

  • LovelyWire

    LovelyWire says:

    Thanks for the tips! I'll definitely be using them.

    4 years ago

  • sripachara

    sripachara says:

    Thank you for advice,it's very good ideas,very much appreciated.

    4 years ago

  • CraftsMandM

    CraftsMandM says:

    I am just new at this and you suggestions are helpful. I'm not sure about how selling world wide because of pricing for shipping. Thanks for all your good suggestions.

    4 years ago

  • twistoffaterewind

    twistoffaterewind says:

    Got to think about this contest thing. I know it will work but got figure out how.

    4 years ago

  • mayyow

    mayyow says:

    good stuff... i like the contest idea. must try when I'm more settled at Etsy

    4 years ago

  • hael81

    hael81 says:

    This is SOLID GOLD! :D

    4 years ago

  • JudiBlumberg

    JudiBlumberg says:

    I really appreciate your willingness to share your ideas. I am very very new (10days) and have a lot to learn... Still trying to find forums et etc. Thanks again

    4 years ago

  • eaglenosetattoo

    eaglenosetattoo says:

    So much to click and read ... a few of the pages ARE NOT THERE for me .... like page one!

    4 years ago

  • RiasanBoutique

    RiasanBoutique says:

    Thanks for the advice. I have just purchased a category showcase spot, so I'll keep fingers crossed.

    4 years ago

  • RiasanBoutique

    RiasanBoutique says:

    Hi, thanks for the advice. I have just purchased a clothing showcase spot, so I'll keep my fingers crossed.

    4 years ago

  • BeadCoNet

    BeadCoNet says:

    Thanks for the advise! Will try the showcase more often.

    4 years ago

  • deroucheau

    deroucheau says:

    Thanks for the advice! I am definitely going to try this ASAP:)))

    4 years ago

  • OceanSpiritJewelry

    OceanSpiritJewelry says:

    I really appreciate your advice! I am so happy to be part of such a friendly community- something that today's world should improve on!

    3 years ago

  • yesterdaysremains

    yesterdaysremains says:

    I hope this etsy community grows more & more in up coming years so it could compete with e bay. Because combination of e bay & paypal is an absolute monopoly.

    3 years ago

  • sarahpennington1

    sarahpennington1 says:

    Great post- looking forward to engaging more with my fellow Etsians!

    3 years ago

  • applewu

    Apple Wu from applewu says:

    It is very good point "list at least one item every day"

    3 years ago

  • Pastecchi

    Pastecchi from TheAmazonBazaar says:

    Thank you for the advice!! I am going to drum up my own marketing plan. Find the time everyday is easy if you are motivated!! I wish you continued success :)

    3 years ago

  • Google says:

    Google Here are a few of the web pages we advise for our visitors.

    1 year ago

  • jacquelinelacina

    Jacqueline Lacina from BlueDragonBearDesign says:

    Your link doesn't work for part 1 :(

    322 days ago

  • rebeccamontesdeoca

    Rebecca Montes de Oca from JJWadeMomma says:

    Thanks for the tips!

    205 days ago